Fact Sheet

Unleashing a Global Snacking Powerhouse

Mondelz International, Inc. (NASDAQ: MDLZ) is one of the worlds largest snacks companies, with global net revenues of $35 billion in 2012. Launched on Oct. 1, 2012, following the spin-off of our North American grocery operations to shareholders, Mondelz International is a new company in name and strategy. Yet we carry forward the values of our legacy organization and the rich heritage of our iconic brands.

Creating Delicious Moments of Joy

Our dream is to create delicious moments of joy in everything we do. Our 110,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in 165 countries around the world. We are the worlds pre-eminent maker of snacks, with leading market shares in every category and every region of the world in which we compete. Mondelz International holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum and Coffee. About three-quarters of our annual revenue is generated in the fastgrowing Biscuits, Chocolate and Gum & Candy categories, and more than 40 percent of our sales come from high-growth developing markets.

A Portfolio of the Worlds Favorite Brands

Our portfolio features nine billion-dollar brands: Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. In addition, our portfolio includes another 52 brands which each generate annual revenues of more than $100 million.

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Our Categories & Power Brands
In 2012, our Power Brands, which represent almost 60 percent of total revenue, continued to drive our top line. These brands grew 8 percent, or nearly twice the growth rate of the total company.

Unique Competitive Advantages

At Mondelz International, we have all the ingredients in place to deliver sustainable, profitable growth:
Fast-Growing Categories Advantaged Geographic Footprint Favorite Snacks Brands Leading Innovation Platforms Strong Routes-to-Market World-Class Talent & Capabilitites

Our Strategies
As a global snacks powerhouse, we leverage our competitive advantages to achieve two primary goals: to deliver top-tier financial performance and to be a great place to work. We achieve these goals by executing the following five strategies:

Revolutionize Selling

Drive Efficiency to Fuel Growth

Protect the Well-Being of Our Planet

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Virtuous Cycle Drives Growth
We have a strong track record of delivering results over the past few years, driven by a virtuous growth cycle. This cycle is the framework we use to manage our company to ensure sustainable growth on both the top and bottom lines. The virtuous cycle begins with a sharp focus on our Power Brands and the core categories that will drive top-tier growth in each region. At the same time, we expand gross margin through a combination of pricing to recover input costs, strong productivity and improving product mix. Together with leveraging overheads, this provides the fuel for investments in quality, marketing, sales and innovation to perpetuate the virtuous cycle.

Protecting the Well-Being of Our Planet

From investing in sustainable agriculture to eliminating waste and promoting healthy lifestyles, we continue to evolve the way we do business to reduce our environmental impact and enhance our contributions to society, while delivering outstanding financial performance. Since October 2012, weve committed $600 million over 10 years through our Cocoa Life and Coffee Made Happy initiatives to build sustainable supplies and thriving communities to benefit millions of people in the developing world. Coffee Made Happy is designed to help the next generation of farmers inspiring, training and building capacity to improve their livelihoods and attract new generations back to the small-scale farming sector. Through this initiative, well invest a minimum of $200 million to empower one million farming entrepreneurs in Vietnam, Peru and other important coffee markets by 2020. Cocoa Life is our largest, most comprehensive cocoa sustainability effort to date. As the worlds largest chocolate company, well invest $400 million over the next 10 years to improve the livelihoods and living conditions of more than 200,000 cocoa farmers and about one million people in cocoa-farming communities. At Mondelz International, we also believe that you can enjoy what you eat and still live a healthy lifestyle. Thats why were dedicated to making the foods people love even better. To meet diverse needs of consumers, we focus on reformulating our products to reduce calories, fat, sugar and salt, and increase whole grains, fiber and vitamins; offering portion-controlled packaging; providing more

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nutritional information so people make informed choices and advertising responsibly, with particular sensitivity to children. And were supporting programs and partnerships that help educate and motivate people to make healthful choices. In addition, we remain committed to building community partnerships that empower people with the healthy habits to achieve holistic well-being. Over the last 25 years, weve contributed more than $1 billion in cash and food to charitable organizations around the world. And, through our Mondelz International Foundation, were completing our $180 million pledge to ramp up physical activity for children and their families, while securing more fresh foods through local agriculture and better nutrition education. To make the biggest impact possible, we work with leading non-governmental organizations, such as INMED Partnerships for Children in Brazil, Charities Aid Federation in Russia and Klasse 2000 in Germany, as well as Helen Keller International and Save the Children in Southeast Asia.

For more information:

Transfer Agent
Wells Fargo Shareowner Services 1110 Centre Pointe Curve, Suite 101 Mendota Heights, MN 55120 stocktransfer@wellsfargo.com 1-866-655-7238

Corporate Headquarters
Mondelz International, Inc. Three Parkway North, Suite 300 Deerfield, IL 60015

Media
+1-847-943-5678 news@mdlz.com

Investors
+1-847-943-5454 ir@mdlz.com

Listed on the NASDAQ Global Select Market Ticker: MDLZ Members of Standard & Poors 500, NASDAQ-100 Indices and Dow Jones Sustainability Index www.mondelezinternational.com facebook.com/mondelezinternational

This fact sheet contains a number of forward-looking statements. Words, and variations of words such as expected, will, plans and similar expressions are intended to identify our forward-looking statements, including but not limited to, our unique competitive advantages; annual revenues; investments; Global Power Brands; our strategies; our virtuous cycle; our growth; and our plans for protecting the well-being of our planet. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, increased competition, continued weakness in global economic conditions, continued volatility in input costs, risks from operating globally and tax law changes. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Mondelz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this fact sheet, except as required by applicable law or regulation.