Cubita MSJ

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.
gov
ESTTA Tracking number: ESTTA301635
Filing date: 08/18/2009
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Proceeding 91189804
Party Defendant
Corporacion CIMEX, S.A.
Correspondence DAVID B. GOLDSTEIN
Address RABINOWITZ, BOUDIN, STANDARD, ET AL
111 BROADWAY, SUITE 1102
NEW YORK, NY 10006-1901
UNITED STATES
dgoldstein@rbskl.com
Submission Motion for Summary Judgment
Filer's Name David B. Goldstein
Filer's e-mail dgoldstein@rbskl.com
Signature /David B. Goldstein/
Date 08/18/2009
Attachments Goldstein Dec.pdf ( 87 pages )(3989024 bytes )
cubita.RM.SJ Brief.pdf ( 17 pages )(112513 bytes )
Alpizar dec. Part 1.pdf ( 49 pages )(4648976 bytes )
Alpizar Dec. Part 2.pdf ( 79 pages )(5567530 bytes )
Bernaza Dec. Part 1.pdf ( 33 pages )(4259715 bytes )
Bernaza Dec. Part 2.pdf ( 71 pages )(7100061 bytes )
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II. Sc. Maria. de los Angeles Sanchez Torres.
-
Directora General de Ia Oficina Cubana de la Propiedad Industrial.
.....
CERTIFICO
Que en fecha cuatro de septiembre del ana mil novecientos noventa y uno y por un
periodo de diez anos se presento ante la Oficina Nacional de Invenciones Informacion
Tecnica y Marcas. la solicitud de registro de marca anotada al numero trescientos
veintiun niil guion noventa y uno del Registro de Entrada, en virtud del Decreto
Ley sesenta y ocho "DE INVENCIONES, DESCUBRIMIENTOS CIENTiFICOS,
MODELOSINDUSTRIALES, MARCAS Y DENOMINACIONES DE ORIGEN" de
catorce de mayo del ana mil novecientos ochenta y tres, promovida por Rebeca
Garcia Monroy, Agente Oficial, a nombre y en representacion de KAVE COFFEE,
S.A domiciliada en Calle A, numero trescientos diez, entre tercera y quinta, Municipio
Playa, Ciudad de La Habana, Republica de Cuba, otorgandose con fecha quince de
octubre del ana mil nocecientos noventa y uno el correspondiente Certificado de
Registro numero ciento dieciocho mil ochocientos sesenta y siete que ampara
la marca CUBITA y diseno para distinguir: cafe tostado, en la c1ase treinta de fa
Clasificacion Internacional de Productos y Servicios.
ASIMISMp:'C"ERTIFICO: Que el veintisiete de diciembre de mil novecientos

rl~~rtt~:X·:cIti~od;Ag~~j~:6fteig.1Cynthia Ayala Alcorta a nombre y en representacion
". @:.1>ISIRlBUtQ·ORA.CIMEX.:S.A solicito se tomara razon del traspaso de la marca
'-:··CtJ·81TA y·~dise.f\G,:"cOi:l··Certific·ado:·i1umero ciento dieciocho mil ochocientos
."~~<:::ses:-~nta-::y--·siet~··-propi~·d~a:-:{ij~·j~':::.e,ntidadKAVE COFFEE S.A, a favor de su
~:::, ,:~y.ep.r.:esei-i'tada con registr~de'e~iraaa.'Ir.e,scientos veintiuno diagonal noventa y uno a 10
_~.~.':,.:.',:,.~u..e::'aCompan6 '~scritura de~:pr.6tocoHz:aiion numero cuatro mil ciento cincuenta y
:::'·:""'f;J.I.atro, a tales.eJeetosla OfiCftia:~frlrti.6,f~'~6-lucioncero cuatro diagonal noventa y seis
' : : ' :,:~',£.o"n)echa d9S·de en5!rode mil n6V:~~ieri:ro,s.ri&venta y seis anotando el traspaso a favor
:'~·,:,·~::~,:_:·-':~~f~ISTRt~~~,e-~~.~,1MEX 'S~~~::::~~:~::'-:,:::::'.:::
:~_':;::-''-:':TAMBIEN CERii.FICOiQ,ue esta~nd:6en:vt~6rel Decreto Ley doscientos tres "DE
.':. MARCAS Y Ol'RGS::'SIGNOS DISTlNf+v(JS~<de veinticuatro de diciembre de mil
:" ::',no:\ieeis'iilos noven'ta'y-:nueye,:pues:to:ei:l'yigoi::e'j dos de mayo de dos mil, se presento
", por:,Roberto Vizca1tlq 'Me;ttll.l1 ez;Agen·te,.Q{icial, a nombre y en representacion de
¢9RPo6p...CI.6N CIM.EX,: S.A:'I CI solicitudde:anotacion numero ciento cinco diagonal
dqs,riiildos i.e!~tiva al cambiQ',d.e-la'.persona del Titular de la marca CUBITA y diseno
cQ:n·:·Ce.rtlf.i-0;ido.. numero c'ien't6.. ·-dieC:iocho mil ochocientos sesenta y siete
se~:j'{j~,'rons:t~::e.ri'..la Escritura de protocolizacion numero mil setenta y uno de fecha
treinta'{je'-:abrir:.de, dos mil uno; qued.a,ncto~" a ,faVor" ':de su representada mediante
ResoI8:c'.r6~ri'mi·1·<OO'vede,ntos sesenta.y-:Sels,-defaf.iQ':'CjCfs, mil dos de fecha dieciseis de
diciembre:-defafiO:dos:ifilfdos",'::' , --', ""
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............ /
POR ULTIMO CERTIFICO: Que con fecha once de marzo de dos mil dos, se
present6 ante la Oficina Cubana de la Propiedad Industrial, por el Agente Oficial
Roberto Vizcaino Martinez quien representa a la CORPORACION CIMEX, S.A., la
solicitud de Renovaci6n de la marca de referencia. numero ciento cuarenta y dos
diagonal dos mil dos por un periodo de diez ailos. quedando anotada mediante
Resoluci6n numero mil novecientos sesenta y siete de dos mil dos, encontrandose en
pleno vigor y efectos hasta el cuatro de septiembre del ailo dos mil once y siendo la
reproducci6n que se fija a continuaci6n exactamente igual a la que obra en el
expediente.
Y a petici6n de Carlos A. Tejeiros Morcate. se expide la presente, previo el pago de

los derechos correspondientes, en La Habana, Republica de Cuba, a los tres dias del
mes de agosto del ano dos mil nueve.
I~~
ngeles S'anchez Torres~
' de os
M . Sc. M ana
Directora General
~ of Translation
of
Catific:ade oldie Cuban Office ofIndustrial Property
Debra Evenson declares under penalty of perjury under the laws ofthe United States that
the following it true and correct:
1. I am a lawyer, licensed to practice law in the State ofNew York, and am of
counsel to the law firm Rabinowitz, Boudin, Standard, Krinsky & Lieberman, P.C. I was
professor oflaw at DePaul University School ofLaw from 1980-1993 where I taught
comparative intemationallaw. I am fluent in the Spanish language.
2. I translated the Certificate ofthe Cuban Office ofIndust.rial Property from
Spanish into English. I attach hereto a copy of the original document in Spanish and the
translation thereof which is a true and correct translation into English.
Signed this 7th day of August 2009
DEBRA EVENSON
[SEAL]
REPUBLIC OF CUBA
M.Sc. Maria de los Angeles Sanchez Torres
General Director of the Cuban Office of Industrial Property
CERTIFY
That on September 4, 1991 an application for the registration was presented to the
National Office of Inventions, Technical Information and Trademarks, for a period of ten
years, for the mark noted at number 321000-91 of the Registry of Entry, by virtue of
Decree Law 68 “ON INVENTIONS, SCIENTIFIC DISCOVERIES, INDUSTRIAL
MODELS, TRADEMARKS AND DENOMINATIONS OF ORIGIN” of May 14, 1983,
presented by Rebeca Garcia Monroy, Official Agent, on behalf and in representation of
KAVE COFFEE, S.A., domiciled at Calle A, number 310, between third and fifth,
Municipality of Playa, City of Havana, Republic of Cuba, the corresponding Certificate
of Registration number 118,867 being granted on October 15, 1991 which protects the
mark CUBITA and design for roasted coffee, in class thirty of the International
Classification of Products and Services.
I ALSO CERTIFY: That on December 27, 1995, the Official Agent Cynthia Ayala
Alcorta, on behalf and in representation of DISTRIBUIDORA CIMEX S.A. requested
the transfer of the mark CUBITA and design, with Certificate number 118,867, property
of KAVE COFFEE S.A., in favor of the represented party with registry of entrance
321/91 to which was attached Document of protocolization number 4154, for which
effects the Office issued resolution 04/96 dated January 2, 1996 noted the transfer in
favor of DISTRIBUIDORA CIMEX S.A.
I ALSO CERTIFY: That being in force Decree Law 203 “ON TRADEMARKS AND
OTHER DISTINCTIVE SIGNS” of December 24, 1999, being put into effect May 2,
2000, Robert Viscaino Martinez, Official Agent, on behalf and in representation of
CORPORACION CIMEX S.A., presented a request of notation number 105/2002 related
to the change of ownership of the mark CUBITA and Design with Certificate number
118,867, as stated in the Document of protocolization number 1071 dated April 30, 2001;
being put in favor of his represented party by Resolution 1966 on 2002, dated December
16, 2002.
I ALSO CERTIFY: That on March 11, 2002, application number 1402/2002 for the
renewal for a period of ten years of the referenced mark, was presented before the Cuban
Office of Industrial Property by Roberto Vizcaino Martinez who represents the
CORPORACION CIMEX, S.A., being noted by Resolution number 1967, being in full
validity and effect until September 4, 2011 and being the reproduction that is set out
below exactly as it is found in the files.
Image of mark
And at the request of Carlos A. Tejeiros Morcate, the present certificate is issued, upon
prior payment of the corresponding fee, in Havana, Republic of Cuba, on August 3, 2009.
[signature]
M. Sc. Maria de los Angeles Sanchez Torres
General Director
PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2008)
Trademark/Service Mark Application, Principal Register

Serial Number: 77473742
Filing Date: 05/13/2008
The table below presents the data as entered.

Input Field Entered
SERIAL NUMBER 77473742
MARK INFORMATION
*MARK Cubita
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
LITERAL ELEMENT Cubita
The mark consists of standard characters,
MARK STATEMENT without claim to any particular font, style,
size, or color.
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Ruta Maya Royalty LTD
*STREET P.O. Box 40626
*CITY Austin
*STATE
(Required for U.S. applicants)
Texas
*COUNTRY United States

*ZIP/POSTAL CODE
78704
(Required for U.S. applicants only)
LEGAL ENTITY INFORMATION

TYPE limited partnership
STATE/COUNTRY WHERE LEGALLY
ORGANIZED
Texas
Ruta Maya Holdings LC -- U.S. citizen

Timothy J. Sheehan -- U.S. citizen Robert A.
Leggett -- U.S. citizen George Doig -- U.S.
NAME(S) OF GENERAL PARTNER(S) &
CITIZENSHIP/INCORPORATION citizen Ronald W. Dennie Business PTN
LTD -- U. S. citizen Grupo de Patrone LTD --
U.S. citizen Peggy L. Hirsh -- U.S. citizen
Peter Barlin -- U.S. citizen
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 030
FIRST USE ANYWHERE DATE At least as early as 03/01/1994
FIRST USE IN COMMERCE DATE At least as early as 03/01/1994
*IDENTIFICATION Coffee
FILING BASIS SECTION 1(a)
SPECIMEN \\TICRS\EXPORT\IMAGEOUT\7
FILE NAME(S) 74\737\77473742\xml1\APP0 003.JPG
SPECIMEN DESCRIPTION label used in packaging the goods
ATTORNEY INFORMATION
NAME Merrily S. Porter
STREET P.O. Box 6366
CITY Austin
STATE Texas
COUNTRY United States
ZIP/POSTAL CODE 78762
EMAIL ADDRESS msporter@grandecom.net
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
CORRESPONDENCE INFORMATION
NAME Merrily S. Porter
STREET P.O. Box 6366
CITY Austin
STATE Texas
COUNTRY United States
ZIP/POSTAL CODE 78762
EMAIL ADDRESS msporter@grandecom.net
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
FEE INFORMATION
NUMBER OF CLASSES 1
FEE PER CLASS 325
*TOTAL FEE DUE 325
*TOTAL FEE PAID 325
SIGNATURE INFORMATION
SIGNATURE /Merrily S. Porter/
SIGNATORY'S NAME Merrily S. Porter
SIGNATORY'S POSITION Attorney, Law Office of James O. Houchins
DATE SIGNED 05/13/2008
SIGNATURE /James O. Houchins/
SIGNATORY'S NAME James O. Houchins
SIGNATORY'S POSITION Attorney, Law Office of James O. Houchins
PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2008)
Trademark/Service Mark Application, Principal Register

Filing Date: 05/13/2008
To the Commissioner for Trademarks:
MARK: Cubita (Standard Characters, see mark)

The literal element of the mark consists of Cubita.
The mark consists of standard characters, without claim to any particular font, style, size, or color.
The applicant, Ruta Maya Royalty LTD, a limited partnership legally organized under the laws of Texas,
comprising of Ruta Maya Holdings LC -- U.S. citizen Timothy J. Sheehan -- U.S. citizen Robert A.
Leggett -- U.S. citizen George Doig -- U.S. citizen Ronald W. Dennie Business PTN LTD -- U. S. citizen
Grupo de Patrone LTD -- U.S. citizen Peggy L. Hirsh -- U.S. citizen Peter Barlin -- U.S. citizen, having an
address of
P.O. Box 40626
Austin, Texas 78704
United States
requests registration of the trademark/service mark identified above in the United States Patent and
Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051
et seq.), as amended.
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 030: Coffee
Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or
licensee is using the mark in commerce, or the applicant's predecessor in interest used the mark in
commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as
amended.
In International Class 030, the mark was first used at least as early as 03/01/1994, and first used in
commerce at least as early as 03/01/1994, and is now in use in such commerce. The applicant is
submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in
the class of listed goods and/or services, consisting of a(n) label used in packaging the goods.
Specimen File1
The applicant hereby appoints Merrily S. Porter

P.O. Box 6366
Austin, Texas 78762
United States
to submit this application on behalf of the applicant.
Correspondence Information: Merrily S. Porter
P.O. Box 6366
Austin, Texas 78762
msporter@grandecom.net (authorized)
A fee payment in the amount of $325 has been submitted with the application, representing payment for 1
class(es).
Declaration
The undersigned, being hereby warned that willful false statements and the like so made are punishable by
fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and
the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is
properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to
be the owner of the trademark/service mark sought to be registered, or, if the application is being filed
under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce;
to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right
to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to
be likely, when used on or in connection with the goods/services of such other person, to cause confusion,
or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and
that all statements made on information and belief are believed to be true.
Signature: /Merrily S. Porter/ Date Signed: 05/13/2008

Signatory's Name: Merrily S. Porter
Signatory's Position: Attorney, Law Office of James O. Houchins
Signature: /James O. Houchins/ Date Signed: 05/13/2008

Signatory's Name: James O. Houchins
Signatory's Position: Attorney, Law Office of James O. Houchins
RAM Sale Number: 4580

RAM Accounting Date: 05/14/2008

Internet Transmission Date: Tue May 13 21:32:37 EDT 2008
TEAS Stamp: USPTO/BAS-24.155.177.20-2008051321323752
4938-77473742-400433b9762f446ea3efe6a895
2cf38c9df-CC-4580-20080513210741780232
To: Ruta Maya Royalty LTD (msporter@grandecom.net)
Subject: TRADEMARK APPLICATION NO. 77473742 - CUBITA - N/A
Sent: 8/28/2008 3:33:29 PM
Sent As: ECOM108@USPTO.GOV
Attachments: Attachment - 1
Attachment - 2
Attachment - 3
Attachment - 4
Attachment - 5
UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 77/473742
MARK: CUBITA
*77473742*
CORRESPONDENT ADDRESS:
MERRILY S. PORTER RESPOND TO THIS ACTION:
PO BOX 6366 http://www.uspto.gov/teas/eTEASpageD.htm
AUSTIN, TX 78762-6366
GENERAL TRADEMARK INFORMATION:
http://www.uspto.gov/main/trademarks.htm
APPLICANT: Ruta Maya Royalty LTD
CORRESPONDENT’S
REFERENCE/DOCKET NO:
N/A
CORRESPONDENT E-MAIL ADDRESS:
msporter@grandecom.net
OFFICE ACTION
TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS
OFFICE ACTION WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE.
ISSUE/MAILING DATE: 8/28/2008
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant
must respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62,
2.65(a); TMEP §§711, 718.03.
Potential 2(d) Likelihood of Confusion
The Office records have been searched and no similar registered mark has been found that would bar
registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02. However, please
be advised that potentially conflicting marks in prior-filed pending applications may present a bar to
registration.
Information regarding pending Application Serial Nos. 75697908 and 77252382 is enclosed. The filing
dates of the referenced applications precede applicant’s filing date. There may be a likelihood of
confusion under Trademark Act Section 2(d) between applicant’s mark and the referenced marks. If
one or more of the referenced applications registers, registration may be refused in this case under
Section 2(d). 37 C.F.R. §2.83; TMEP §§1208 et seq. Therefore, upon entry of a response to this Office
action, action on this case may be suspended pending final disposition of the earlier-filed applications.
If applicant believes that there is no potential conflict between this application and the earlier-filed
applications, then applicant may present arguments relevant to the issue in a response to this Office
action. The election not to submit arguments at this time in no way limits applicant’s right to address
this issue at a later point.
Entity
Applicant specifies that it is a Limited Partnership that is organized under the laws of Texas. Applicant
correctly specifies the names and citizenships of its individual general partners, e.g., U.S. citizen
Timothy J. Sheehan, U.S. citizen Robert A. Leggett, U.S. Citizen George Doig, U.S. citizen Peggy L.
Hirsh, and U.S. citizen Peter Barlin. However, the listing of general partners also contains the
following indefinite information: Ruta Maya Holdings LC, U.S. citizen Ronald W. Dennie Business
PTN LTD, U. S. citizen Grupo de Patrone LTD.
Applicant must specify the names, legal entities and national citizenship (for individuals) or the U.S.
state or foreign country of organization or incorporation (for businesses) of all general partners. 37
C.F.R. §2.32(a)(3)(iii); TMEP §§803.03(b), 803.04.
If applicant is a U.S. partnership, the application must be amended to identify the partnership in the
following format: “Ruta Maya Royalty LTD, a partnership organized under the laws of Texas,
composed of Ruta Maya Holdings, L.L.C., a Texas Limited Liability Company, U.S. citizen
Timothy J. Sheehan, U.S. citizen Robert A. Leggett, U.S. Citizen George Doig, Ronald W. Dennie
Business Partners, a Texas Partnership, Grupo de Patrone, LTD, a Texas Partnership, U.S. citizen
Peggy L. Hirsh, and U.S. citizen Peter Barlin.”
37 C.F.R. §2.32(a)(3)(ii)-(iii); TMEP §§803.03(b), 803.04.
Significance
Applicant must specify whether “CUBITA” in the mark has any meaning in a foreign language. See 37
C.F.R. §2.61(b); TMEP §§809, 814. An applicant must submit an English translation of all foreign
wording in a mark and a transliteration of all non-Latin characters in a mark. TMEP §809; see 37
C.F.R. §§2.32(a), 2.61(b). A transliteration is the phonetic spelling, in Latin characters, of the terms in
the mark that are in non-Latin characters.
If this term has meaning in a foreign language, applicant must submit a statement translating the non-
English wording in the mark. TMEP §809; see 37 C.F.R. §§2.32(a), 2.61(b).
The following formats are acceptable for a translation and transliteration statement:
The English translation of CUBITA in the mark is “{specify the translation if applicable, e.g.,
‘small Cuba’ or ‘little Cuban girl’}.”
TMEP §809.02.
If this term has no meaning in a foreign language, applicant should provide the following statement:
“The wording CUBITA has no meaning in a foreign language.” Id.
If applicant has questions about its application or needs assistance in responding to this Office action,
please telephone the assigned trademark examining attorney.
/Jennifer M. Hetu/
Trademark Examining Attorney
Law Office 108
Phone: (571) 272-4858
Fax: (571) 273-9108
RESPOND TO THIS ACTION: Applicant should file a response to this Office action online using the
form at http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received
notification of the Office action via e-mail. For technical assistance with the form, please e-mail
TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned examining
attorney. Do not respond to this Office action by e-mail; the USPTO does not accept e-mailed
responses.
If responding by paper mail, please include the following information: the application serial number, the
mark, the filing date and the name, title/position, telephone number and e-mail address of the person
signing the response. Please use the following address: Commissioner for Trademarks, P.O. Box 1451,
Alexandria, VA 22313-1451.
STATUS CHECK: Check the status of the application at least once every six months from the initial
filing date using the USPTO Trademark Applications and Registrations Retrieval (TARR) online
system at http://tarr.uspto.gov. When conducting an online status check, print and maintain a copy of
the complete TARR screen. If the status of your application has not changed for more than six months,
please contact the assigned examining attorney.
Sent: 8/28/2008 3:33:32 PM
Attachments:
IMPORTANT NOTICE
USPTO OFFICE ACTION HAS ISSUED ON 8/28/2008 FOR
APPLICATION SERIAL NO. 77473742
Please follow the instructions below to continue the prosecution of your application:
VIEW OFFICE ACTION: Click on this link

http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77473742&doc_type=OOA&mail_date
(or copy and paste this URL into the address field of your browser), or visit
http://tmportal.uspto.gov/external/portal/tow and enter the application serial number to access
the Office action.
PLEASE NOTE: The Office action may not be immediately available but will be viewable within 24
hours of this notification.
RESPONSE MAY BE REQUIRED: You should carefully review the Office action to determine (1) if
a response is required; (2) how to respond; and (3) the applicable response time period. Your response
deadline will be calculated from 8/28/2008.
Do NOT hit “Reply”to this e-mail notification, or otherwise attempt to e-mail your response, as
the USPTO does NOT accept e-mailed responses. Instead, the USPTO recommends that you
respond online using the Trademark Electronic Application System response form at
http://www.uspto.gov/teas/eTEASpageD.htm.
HELP: For technical assistance in accessing the Office action, please e-mail
TDR@uspto.gov. Please contact the assigned examining attorney with questions about the Office
action.
WARNING
1. The USPTO will NOT send a separate e-mail with the Office action attached.
2. Failure to file any required response by the applicable deadline will result in
the ABANDONMENT of your application.
PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/2009)
Response to Office Action
The table below presents the data as entered.

Input Field Entered
SERIAL NUMBER 77473742
LAW OFFICE ASSIGNED LAW OFFICE 108
MARK SECTION (no change)
OWNER SECTION (no change)
LEGAL ENTITY SECTION (current)
ORGANIZED
Texas
LEGAL ENTITY SECTION (proposed)

ORGANIZED
Texas
Ruta Maya Royalty LTD, a limited partnership organized

under the laws of Texas, composed of the following general
partners: Ruta Maya Holdings, LLC, a Texas limited liability
company; Timothy J. Sheehan, individual and U.S. citizen;
NAME OF ALL GENERAL PARTNERS,
ACTIVE MEMBERS, INDIVIDUAL,
Robert A. Leggett, individual and U.S. Citizen; George Doig,
TRUSTEES, OR EXECUTORS, AND individual and U.S. Citizen; Ronald W. Dennie Business
CITIZENSHIP/ INCORPORATION PTN LTD, a limited partnership organized under the laws of
Texas; Grupo de Patrones, a limited partnership organized
under the laws of the State of Texas; Peggy L. Hirsh,
individual and U.S. Citizen; and Peter Barlin, individual and
U.S. Citizen
GOODS AND/OR SERVICES SECTION (current)
DESCRIPTION Coffee
FILING BASIS Section 1(a)
GOODS AND/OR SERVICES SECTION (proposed)
DESCRIPTION Coffee
FILING BASIS Section 1(a)
"The substitute specimen(s) was in use in commerce as of the
STATEMENT TYPE
filing date of the application."
SPECIMEN \\TICRS\EXPORT6\IMAGEOUT6
FILE NAME(S) \774\737\77473742\xml1\RO A0002.JPG
SPECIMEN DESCRIPTION photograph of the mark on a container of coffee sold at retail
ADDITIONAL STATEMENTS SECTION
TRANSLATION The wording cubita has no meaning in a foreign language.
SIGNATURE SECTION
DECLARATION SIGNATURE /Merrily Porter/
SIGNATORY'S NAME Merrily Porter
SIGNATORY'S POSITION Attorney of Record, member of Texas bar
RESPONSE SIGNATURE /Merrily Porter/
SIGNATORY'S NAME Merrily Porter
SIGNATORY'S POSITION Attorney of Record, member of Texas Bar
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Wed Feb 25 21:30:26 EST 2009
USPTO/ROA-24.155.177.20-2
0090225213026517832-77473
TEAS STAMP 742-4403427165b6f2688eba1
ecdf76a8b53a8-N/A-N/A-200
90225212159753291
PTO Form 1957 (Rev 9/2005)
OMB No. 0651-0050 (Exp. 04/2009)
Response to Office Action

To the Commissioner for Trademarks:
Application serial no. 77473742 has been amended as follows:
CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following class of goods/services in the application:
Current: Class 030 for Coffee
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 03/01/1994 and first used in commerce at least as early as 03/01/1994, and is now in use in
such commerce.
Proposed: Class 030 for Coffee

Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 03/01/1994 and first used in commerce at least as early as 03/01/1994, and is now in use in
such commerce.
Applicant hereby submits a new specimen for Class 030. The specimen(s) submitted consists of
photograph of the mark on a container of coffee sold at retail.
For an application based on 1(a), Use in Commerce, "The substitute specimen(s) was in use in commerce
as of the filing date of the application."
Specimen File1
APPLICANT AND/OR ENTITY INFORMATION

Applicant proposes to amend the following:
Current: Ruta Maya Royalty LTD, a limited partnershiphaving an address of
P.O. Box 40626
Austin, Texas 78704
United States
Proposed: Ruta Maya Royalty LTD, a limited partnership legally organized under the laws of Texas,
comprising of Ruta Maya Royalty LTD, a limited partnership organized under the laws of Texas,
composed of the following general partners: Ruta Maya Holdings, LLC, a Texas limited liability
company; Timothy J. Sheehan, individual and U.S. citizen; Robert A. Leggett, individual and U.S.
Citizen; George Doig, individual and U.S. Citizen; Ronald W. Dennie Business PTN LTD, a limited
partnership organized under the laws of Texas; Grupo de Patrones, a limited partnership organized under
the laws of the State of Texas; Peggy L. Hirsh, individual and U.S. Citizen; and Peter Barlin, individual
and U.S. Citizen, having an address of
P.O. Box 40626
Austin, Texas 78704
United States
ADDITIONAL STATEMENTS
Translation
The wording cubita has no meaning in a foreign language.
SIGNATURE(S)
Declaration Signature
If the applicant is seeking registration under Section 1(b) and/or Section 44 of the Trademark Act, the
applicant has had a bona fide intention to use or use through the applicant's related company or licensee
the mark in commerce on or in connection with the identified goods and/or services as of the filing date of
the application. 37 C.F.R. Secs. 2.34(a)(2)(i); 2.34 (a)(3)(i); and 2.34(a)(4)(ii); and/or the applicant has
had a bona fide intention to exercise legitimate control over the use of the mark in commerce by its
members. 37 C.F. R. Sec. 2.44. If the applicant is seeking registration under Section 1(a) of the Trademark
Act, the mark was in use in commerce on or in connection with the goods or services listed in the
application as of the application filing date. 37 C.F.R. Secs. 2.34(a)(1)(i); and/or the applicant has
exercised legitimate control over the use of the mark in commerce by its members. 37 C.F.R. Sec. 244.
The undersigned, being hereby warned that willful false statements and the like so made are punishable by
fine or imprisonment, or both, under 18 U.S.C. §1001, and that such willful false statements may
jeopardize the validity of the application or any resulting registration, declares that he/she is properly
authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the
owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15
U.S.C. §1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of
his/her knowledge and belief no other person, firm, corporation, or association has the right to use the
mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely,
when used on or in connection with the goods/services of such other person, to cause confusion, or to
cause mistake, or to deceive; that if the original application was submitted unsigned, that all statements in
the original application and this submission made of the declaration signer's knowledge are true; and all
statements in the original application and this submission made on information and belief are believed to
be true.
Signature: /Merrily Porter/ Date: 02/25/2009

Signatory's Name: Merrily Porter
Signatory's Position: Attorney of Record, member of Texas bar
Response Signature
Signature: /Merrily Porter/ Date: 02/25/2009
Signatory's Name: Merrily Porter
Signatory's Position: Attorney of Record, member of Texas Bar
The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
attorney/agent not currently associated with his/her company/firm previously represented the applicant in
this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
him/her as an associate attorney in this matter.

Internet Transmission Date: Wed Feb 25 21:30:26 EST 2009
TEAS Stamp: USPTO/ROA-24.155.177.20-2009022521302651
7832-77473742-4403427165b6f2688eba1ecdf7
6a8b53a8-N/A-N/A-20090225212159753291
Sent: 3/19/2009 6:03:42 PM
Attachments: Attachment - 1
Attachment - 2
Attachment - 3
UNITED STATES PATENT AND TRADEMARK OFFICE
SERIAL NO: 77/473742
MARK: CUBITA
*77473742*
CORRESPONDENT ADDRESS:
MERRILY S. PORTER
PO BOX 6366
AUSTIN, TX 78762-6366 GENERAL TRADEMARK INFORMATION:
http://www.uspto.gov/main/trademarks.htm
APPLICANT: Ruta Maya Royalty LTD
CORRESPONDENT’S
REFERENCE/DOCKET NO:
N/A
CORRESPONDENT E-MAIL ADDRESS:
msporter@grandecom.net
NOTICE OF SUSPENSION
ISSUE/MAILING DATE: 3/19/2009
SUSPENSION PROCEDURE: This suspension notice serves to suspend action on the application for
the reason(s) specified below. No response is needed. However, if you wish to respond to this notice,
you should use the “Response to Letter of Suspension” form found athttp://teasroa.uspto.gov/rsi/rsi.
The Office will conduct periodic status checks to determine if suspension remains appropriate.
The examining attorney has searched the Office records and has found no similar registered mark that
would bar registration under Trademark Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
Action on this application is suspended pending the disposition of:
- Application Serial No(s). 77252382
Since applicant's effective filing date is subsequent to the effective filing date of the above-identified
application(s), the latter, if and when it registers, may be cited against this application in a refusal to
register under Section 2(d) of the Trademark Act, 15 U.S.C. §1052(d). See 37 C.F.R. §2.83; TMEP
§§1208 et seq. A copy of information relevant to this pending application(s) is attached.
Applicant may submit a request to remove the application from suspension to present arguments related
to the potential conflict between the relevant application(s) or other arguments related to the ground for
suspension. TMEP §716.03. Applicant's election not to present arguments during suspension will not
affect the applicant's right to present arguments later should a refusal in fact issue. If a refusal does
issue, applicant will be afforded 6 months from the mailing or e-mailing date of the Office action to
submit a response. 15 U.S.C. §1062(b); 37 C.F.R. §2.62.
Please note that the Potential 2(d) Likelihood of Confusion Refusal related to SN 75697908 is
withdrawn, as the application was abandoned. Additionally, the Entity and Significance requirements
have been satisfied by the applicant and are therefore withdrawn.
If applicant has questions about its application or needs assistance in responding to this Office action,
please telephone the assigned trademark examining attorney.
/Jennifer M. Hetu/
Trademark Examining Attorney
Law Office 108
Phone: (571) 272-4858
Fax: (571) 273-9108
STATUS CHECK: Check the status of the application at least once every six months from the initial
filing date using the USPTO Trademark Applications and Registrations Retrieval (TARR) online
system at http://tarr.uspto.gov. When conducting an online status check, print and maintain a copy of
the complete TARR screen. If the status of your application has not changed for more than six months,
please contact the assigned examining attorney.
Sent: 3/19/2009 6:03:44 PM
Attachments:
IMPORTANT NOTICE
USPTO OFFICE ACTION HAS ISSUED ON 3/19/2009 FOR
APPLICATION SERIAL NO. 77473742
Please follow the instructions below to continue the prosecution of your application:
VIEW OFFICE ACTION: Click on this link

http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77473742&doc_type=SUL&mail_date
(or copy and paste this URL into the address field of your browser), or visit
http://tmportal.uspto.gov/external/portal/tow and enter the application serial number to access
the Office action.
PLEASE NOTE: The Office action may not be immediately available but will be viewable within 24
hours of this notification.
RESPONSE MAY BE REQUIRED: You should carefully review the Office action to determine (1) if
a response is required; (2) how to respond; and (3) the applicable response time period. Your response
deadline will be calculated from 3/19/2009.
Do NOT hit “Reply”to this e-mail notification, or otherwise attempt to e-mail your response, as
the USPTO does NOT accept e-mailed responses. Instead, the USPTO recommends that you
respond online using the Trademark Electronic Application System response form at
http://www.uspto.gov/teas/eTEASpageD.htm.
HELP: For technical assistance in accessing the Office action, please e-mail
TDR@uspto.gov. Please contact the assigned examining attorney with questions about the Office
action.
WARNING
1. The USPTO will NOT send a separate e-mail with the Office action attached.
2. Failure to file any required response by the applicable deadline will result in
the ABANDONMENT of your application.
__________________________________________
)
RUTA MAYA ROYALTY, LTD,
)
Opposer, )
)
v. ) Opposition No. 91189804
) Serial No. 77252382
CORPORACION CIMEX, S.A., ) Mark: CUBITA
)
Applicant. )
)
APPLICANT CORPORACION CIMEX, S.A.’S MOTION FOR SUMMARY JUDGMENT

AND MEMORANDUM OF LAW IN SUPPORT THEREOF
PLEASE TAKE NOTICE THAT Applicant CORPORACION CIMEX, S.A.
(“Applicant” or “CIMEX”), pursuant to 37 C.F.R. § 2.127 and Rule 56 of the Federal Rules of
Civil Procedure, moves the Trademark Trial and Appeal Board (the “Board”) to grant summary
judgment dismissing the Notice of Opposition of Ruta Maya Royalty, LTD (“Ruta Maya”), to
Application Serial No. 77252382 for CUBITA in International Class 30 for coffee, filed on
August 10, 2007. In support of this motion, Applicant submits the following Memorandum of
Law, and further relies upon the Declarations and Exhibits thereto of Ernesto Luis Alpizar Pravia
(“Alpizar Decl.”), Gonzalo Manuel Bernaza Mayor (“Bernaza Decl.”), and David B. Goldstein,
Esq. (“Goldstein Decl.”); and the Application File of Serial No. 77252382 (“Application File”),
pursuant to 37 C.F.R. § 2.122(b).
INTRODUCTION
This proceeding is in essence the “mirror image” of the Board’s November 17, 2008
decision involving the same mark – CUBITA for coffee – in which it granted summary judgment
to the Applicant here – CIMEX – in its Opposition to a different party’s attempt to register the
CUBITA mark. Corporacion CIMEX, S.A. v. DM Enterprises & Distributors, Inc., Opp. No.
91178943 (T.T.A.B. Nov. 17, 2008) (“DM Enterprises”). The Board granted summary judgment
in DM Enterprises based on CIMEX’s priority under Article 7 of the General Inter-American
Convention for Trade Mark and Commercial Protection, 46 Stat. 2907 (“IAC”, also known as the
“Pan American Convention”), to which both the United States and Cuba are parties. Id. at 10,
17; see also Diaz v. Servicios de Franquicia Pardo’s S.A.C., 83 U.S.P.Q.2d 1320, 1323-24
(T.T.A.B. 2007) (reviewing prior precedents and affirming Board’s jurisdiction to apply Article
7 of the IAC to determine the registerability of a mark in Opposition proceedings).
Now, Ruta Maya, which filed an application for the identical mark in May 2008, claims
that it is entitled to registration of the CUBITA mark for coffee. But Ruta Maya is in exactly the
same position as DM Enterprises: As the undisputed evidence discussed below shows, it
deliberately selected a mark that is identical in word, appearance and design, for identical goods,
to CIMEX’s CUBITA mark, which has been registered in Cuba since 1991, and which has been
in continuous use in Cuba since late 1991, and for export beginning in 1993, long before Ruta
Maya’s claimed first use of the mark (March 1, 1994). Exactly the same as DM Enterprises,
Ruta Maya selected the CUBITA mark with full knowledge of the previous existence and
continuous use in Cuba of CIMEX’s CUBITA mark. Exactly the same as DM Enterprises, Ruta
Maya’s attempt to register its identical mark is interfering with CIMEX’s attempt to register its
CUBITA mark. Thus, exactly as in DM Enterprises, CUBITA is entitled to summary judgment
pursuant to its “priority over [opposer] to register its mark under Article 7 of the [IAC].” DM
Enterprises, at 17.
2
STATEMENT OF UNDISPUTED MATERIAL FACTS
A. Applicant CIMEX’s CUBITA Coffee Mark
Applicant CIMEX, a Cuban corporation with its principal place of business in Havana,
Cuba, owns the following registration in Cuba for the mark CUBITA & DESIGN in IC 30 for
“roasted coffee” (“café tostado”):
See Goldstein Decl. ¶ 3, Ex. 1 (Certification of General Director of the Cuban Office of
Industrial Property (“OCPI”)); Application File (Cuban Trademark Office registration
documents, with translation, filed with application); DM Enterprises, at 11 & n.3. As detailed in
the OCPI Certification, the CUBITA mark for coffee was applied for in Cuba on September 4,
1991, and registered in Cuba on October 15, 1991, to Kave Coffee, S.A. Kave Coffee
transferred and assigned the mark to Distribuidora CIMEX, S.A. in 1996, and in 2002,
Distribuidora CIMEX transferred and assigned the mark to CIMEX. Each of these transfers took
place in Cuba and was executed and registered according to Cuban law by OCPI, or its
predecessor, the National Office of Inventions, Information Technology and Trademarks, in
Cuba. The registration was renewed by CIMEX for an additional 10 years in accordance with
Cuban law on December 16, 2002, effective until September 4, 2011. Goldstein Decl. Ex. 1;
Application File; DM Enterprises at 11 n.3; see also Alpizar Decl. ¶ 17; Ex. 8.
3
As discussed below, CIMEX, and its predecessors before it, have sold coffee under the
CUBITA mark in Cuba continuously since late 1991. Bernaza Decl. ¶¶ 4, 14-21; Exs. 4-9;
Alpizar Decl. ¶¶ 4-5, 7-10, 12-17; Exs. 2-7. Before the introduction of CUBITA, coffee had
long been one of Cuba’s most important agricultural products, both for domestic consumption
and for export, primarily as raw unprocessed coffee beans, but not as processed, packaged and
branded coffee. Cuban coffee has long been renowned for its unique flavor and style, which
typically sold at higher than average prices on the world market. Bernaza Decl. ¶¶ 11, 18; Ex. 4;
Goldstein Decl. Ex. 9.
In 1990, Kave Coffee determined to create and to market a high quality processed and
packaged Cuban coffee product for sale to tourists in Cuba, and potentially for export from
Cuba, that would promote and protect the image of Cuba and Cuban coffee. Bernaza Decl. ¶¶
13-14. Bernaza, the President of Kave Coffee, came up with the name CUBITA, precisely to
identify it with Cuba. Id. ¶ 14. “Cubita” is a folk name of a particular type of coffee plant grown
in Cuba. Id. The name was also chosen because “Cubita” obviously refers to “Cuba,” using the
common Spanish diminutive form (“ita”). Id.
Bernaza also participated in the design of the CUBITA mark and packaging in 1991, a
complex, unique multi-element design that includes a map of Cuba using brown coffee beans
inside an orange oval, and lines the colors of the Cuban flag (red, white, blue) running through
the stylized word “Cubita,” against a black background. Id. ¶¶ 5, 14; Ex. 1. CIMEX (and its
predecessors) have used that design since the mark’s inception. Bernaza Decl. ¶ 5; Alpizar Decl.
¶ 4; Ex. 1.
The CUBITA coffee brand was officially launched in Cuba in 1991 and sales
commenced in late 1991, to hotels throughout Cuba, both for service to guests, and for sale in
4
packages in hotel stores, and at airport duty free shops in 1992. Bernaza Decl. ¶¶ 15-16; Ex. 2.
Sales rose from US$25,000 in January 1992, to US$150,000 by December 1992. Bernaza Decl.
¶ 18; Ex. 4. Kave Coffee issued internal quality control standards for CUBITA coffee in a
document dated July 2, 1992. Bernaza Decl. ¶ 17; Ex. 3. CUBITA coffee was honored for its
quality at trade fairs in Cuba in November 1993 and July 1994, and in connection with the 250th
anniversary of Cuban coffee in 1998. Bernaza Decl. ¶ 21; Exs. 7-9.
Since late 1991, CUBITA coffee has been sold continuously throughout Cuba to hotels
for use in restaurants within the hotels; to hotel stores for sale to retail customers; in duty free
shops in airports in Cuba, including Havana; and in hard currency stores, and has been by far
Cuba’s best selling processed coffee, both domestically and for export. Bernaza Decl. ¶¶ 15-16;
Alpizar Decl. ¶¶ 4, 8-10, 12, 15; Ex. 6-7, 9. Annual sales in Cuba and abroad have increased
from approximately 370 tons in 1995 to over 670 tons by 2007. Alpizar Decl. ¶ 12.
In approximately 1993, Kave Coffee also began to export CUBITA coffee to Canada,
then to Germany, Belgium and Mexico, among others by the mid-1990’s. Today CUBITA
coffee is exported to many other countries in Europe and Asia, including Ireland, the United
Kingdom, Spain, Japan, Switzerland, Norway, and Caribbean nations, and is sold over the
internet by CIMEX’s overseas distributors, including in Canada, the UK, and Ireland. Bernaza
Decl. ¶ 19, Ex. 5; Alpizar Decl. ¶¶ 12-14; Ex. 2-5. Neither CIMEX nor its predecessors have
sold CUBITA-labeled coffee in the United States because of the United States embargo against
goods from Cuba.
On August 10, 2007, CIMEX filed an application with the USPTO for the mark CUBITA
& DESIGN, Serial No. 77252382, based on its Cuban registration, pursuant to section 44(e) of
5
the Lanham Act, 15 U.S.C. § 1126(e). Application File. 1 After CIMEX prevailed in DM
Enterprises, the USPTO published CIMEX’s mark for opposition on March 24, 2009. Id.
CIMEX has intended, and continues to intend, to sell its CUBITA coffee in the United States as
soon as U.S. law allows, Alpizar Decl. ¶¶ 18-20; Bernaza Decl. ¶ 23.
Ruta Maya opposed the registration solely on the ground of likelihood of confusion,
alleging that its mark has been in continuous use since March 1, 1994 and not abandoned. In its
Answer and Affirmative Defenses, CIMEX admitted that there is a likelihood of confusion
between the marks, and alleged as affirmative defenses, inter alia, that its CUBITA mark has
priority over Ruta Maya’s interfering, identical, junior CUBITA mark, including pursuant to
Article 7 of the IAC (Fourth Affirmative Defense). See Answer, ¶¶ 1, 3-11. CIMEX served its
Initial Disclosures on July 29, 2009. See Goldstein Decl. ¶ 12; Ex. 10.
B. Opposer Ruta Maya’s Pending CUBITA Coffee Mark Application
Opposer Ruta Maya is a Texas limited partnership, located in Austin, Texas; Timothy
Sheehan is one of Opposer’s general partners. Goldstein Decl. Ex. 6. On or about May 13,
2008, Opposer filed an application, Serial No. 77473742, with the USPTO for registration of the
mark CUBITA in IC 30 for coffee, pursuant to section 1(a) of the Lanham Act, 15 U.S.C. §
1051(a), and claimed a first use and first use in commerce date of March 1, 1994. See id.
Ruta Maya submitted with its application a specimen of the mark as claimed to be used in
1
The United States Treasury Department’s Cuban Assets Control Regulations, 31 C.F.R. Part 515
(“CACR”), permit Cuban nationals to file trademark applications in the USPTO and to obtain and to
maintain trademark registrations, and to file oppositions and cancellation petitions in connection
therewith. See 31 C.F.R. § 515.527; Goldstein Decl. Ex. 2 (letter from E. Richard Newcomb, Director,
Office of Foreign Assets Control, U.S. Department of the Treasury, dated August 19, 1996 (“Newcomb
Letter”)); DM Enterprises, at 7-9 (discussing CACR and Newcomb Letter, and holding that CIMEX has
standing to oppose registration of CUBITA mark under IAC); Corporacion Habanos, S.A. v. Anncas,
Inc., 88 U.S.P.Q.2d 1785, 1790 (T.T.A.B. 2008) (precedential decision) (discussing CACR and Newcomb
Letter, and holding that Cuban cigar company has standing to oppose registration of mark under section
6
commerce, which uses the identical complex, multi-color, multi-element design used in
CIMEX’s CUBITA coffee mark, including the stylized “Cubita,” with the same red, white and
blue lines through “Cubita” in the same order, and the same brown coffee bean island of Cuba
inside an orange oval, against a black background. Goldstein Decl. Ex. 7. Ruta Maya also
included on its specimen label, in Spanish, “Café Sabor de Cuba” (which translates as “Coffee
Taste of Cuba”). Id. On February 25, 2009, Ruta Maya submitted a nearly identical substitute
specimen. 2 Id.
Below is a side-by-side color comparison of CIMEX’s CUBITA packaging (left) and
Ruta Maya’s two specimens (right):
See Bernaza Decl. Ex. 1, ; Alpizar Decl. Exs. 1, 9; Goldstein Decl. Ex. 7. The PTO Examiner
cited CIMEX’s application against Ruta Maya’s application, and further action on Ruta Maya’s
application has been suspended. Goldstein Decl. Ex. 7.
2(e)(3)); Corporacion Habanos, S.A. v. Guantanamera Cigars Co., 86 U.S.P.Q.2d 1473, 1475 (T.T.A.B.
2008) (precedential decision) (same).
2
Following the phrase, “Café Sabor de Cuba,” the specimens include the ® symbol, although Ruta Maya
does not own a registration for that phrase, but only an application. Goldstein Decl. Ex. 7.
7
C. Opposer’s Prior Knowledge of the Cuban CUBITA Coffee Mark
Prior to Opposer’s application and claimed first use of the CUBITA mark for coffee on
March 1, 1994 (even assuming the claim is true, see infra), Ruta Maya’s principal and
predecessor, Timothy Sheehan, was well aware of the existence and use of the CUBITA mark in
Cuba. In mid-late February 1994, Sheehan traveled to Havana, Cuba and met with Bernaza, the
President of Kave Coffee, the then-owner of the CUBITA coffee mark in Cuba. Bernaza Decl. ¶
22. Sheehan indisputably had knowledge of the Cuban CUBITA brand prior to this meeting:
Sheehan had proposed the meeting with Bernaza in order to discuss the CUBITA coffee brand
with him, and at that meeting, Sheehan raised the topic of the Cuban CUBITA, which was his
primary interest at that meeting, and he was already knowledgeable about the Cuban CUBITA
mark. Id. Bernaza understood from the meeting that neither Sheehan nor his coffee company
was selling a coffee product under the mark CUBITA at the time, id., which was in fact the case,
as discussed below,.
Indeed, on February 16, 1994, at about the same time as he was traveling to Cuba to meet
with Bernaza to discuss the CUBITA mark, Sheehan filed an intent-to-use application in the
USPTO for CUBITA for coffee in his own name, “Sheehan, Timothy J,” Application No.
74490595. Goldstein Decl. Exs. 3-4. On September 15, 1995, Sheehan filed an Amendment to
Allege Use and specimens, claiming a first use date 18 months earlier, March 1, 1994. Id. Ex. 4.
The specimens were virtually identical to the Cuban CUBITA mark. The specimen packaging
for Sheehan’s non-Cuban coffee product made numerous other references to Cuba (for which
there is no explanation other than Sheehan’s awareness of the Cuban CUBITA mark): “El Sabor
de Cuba” (“The Taste of Cuba”); the claim that “[t]raditional processing gives this coffee a taste
and aroma suitable for the most discerning Cuban palate”; and “[e]ach bag contains
8
reproductions of works by the most famous Cuban artists and brief accounts of other [famous]
Cubans.” Id.
Simply put, even independent of his meeting with Bernaza in Havana prior to his use of
the mark, it is not possible that Sheehan was unaware of the Cuban CUBITA mark, and yet
randomly and coincidentally chose the identical term, “Cubita,” in the identical stylized form,
including identical lines in identical colors, in identical order, the identical image of the island of
Cuba made from brown coffee beans, set against the identical orange oval, and the same black
background; and containing numerous references to Cuba, Cuban coffee, and Cubans.
Sheehan’s application for CUBITA matured into a registration on June 15, 1999, Reg.
No. 2252228. Goldstein Decl. Exs. 3-4. On March 11, 2002, Sheehan filed an assignment with
the USPTO, claiming to have assigned his entire interest in the registration to Ruta Maya
Royalty, Ltd, the opposer herein. Id. Ex. 4.
On October 14, 1999, DM Enterprises commenced a cancellation petition against
Sheehan, claiming priority over Sheehan for the CUBITA mark for coffee, based on purported
assignments involving DM, Sheehan and a third party in the U.S. that claimed rights in the
CUBITA mark for coffee, Miguel Angel and his wife, Leni Alonzo. DM Enters. & Distributors,
Inc. v. Ruta Maya Royalty, Ltd, Canc. No. 92029327, at 4-6 (T.T.A.B. May 28, 2004) (“Ruta
Maya”). After a trial, the Board found that DM had failed to prove priority of use of the mark,
and denied the petition to cancel. Id. at 15-17.
In its opinion, the Board noted that Sheehan had responded to a discovery request by
stating that “sales of the goods under the mark CUBITA were $21,780 in 1995; $43,100 in 1996;
$4,876 in 1996 [actually, 1997]; and $2,148 in 1998.” Id. at 9; see Goldstein Decl. Ex. 8
(Sheehan’s Response to Interrogatory No. 8, filed with Petitioner’s Notice of Reliance).
9
Although that Interrogatory asked Sheehan to “State the yearly amount of sales/revenues of
Registrant wherein its marks ... have been used to ... generate said sales/revenues,” and although
the parties were fighting over priority based on claims of use in 1994, and although Sheehan
claimed a first use date of March 1, 1994, in his response Sheehan made no claim of any sales or
revenues whatsoever in 1994 (nor did he claim revenues for 1999, although the Interrogatory
Responses were executed on April 20, 2000; the absence of any 1999 sales in unsurprising, given
that sales had declined to a mere $2,148 in 1998). Id.
Ruta Maya thereafter abandoned its CUBITA registration by failing to file a Section 8
Affidavit, which would have required Ruta Maya to attest that the mark was in use in commerce,
and on February 7, 2007, the USPTO cancelled the Ruta Maya CUBITA registration. Id. Ex. 4.
ARGUMENT
I. SUMMARY JUDGMENT STANDARD
Summary judgment shall be granted to the moving party if the movant establishes “that
there is no genuine issue as to any material fact and that the moving party is entitled to a
judgment as a matter of law.” Fed. R. Civ. P. 56(c); see Celotex Corp. v. Catrett, 477 U.S. 317
(1986); Sweats Fashions, Inc. v. Pannill Knitting Co., Inc., 833 F.2d 1560, 1562 (Fed. Cir.
1987); TBMP § 528.01; Diaz, 83 U.S.P.Q.2d 1320, 1326-27 (2007) (precedential decision)
(granting summary judgment to party asserting rights under Article 7 of the IAC); DM
Enterprises, at 4 (same). Here, the undisputed, and indisputable, evidence demonstrates that, as
in DM Enterprises, CIMEX is entitled to summary judgment on its IAC claim.
II. CIMEX IS ENTITLED TO SUMMARY JUDGMENT ON ITS IAC CLAIM
A. IAC Article 7 is Enforceable By the Applicant in an Opposition Proceeding
10
In Diaz, the Board held that it has jurisdiction and authority to apply Article 7 of the IAC
in opposition proceedings to determine the registerability of a mark, and granted summary
judgment to the applicant, the party asserting priority under Article 7. See Diaz, 83 U.S.P.Q.2d
at 1324-26, 1331. The Board reaffirmed that holding in DM Enterprises, which also involved
CIMEX, the Applicant here, concerning its rights in the identical mark. Diaz presented the
identical procedural posture as the instant proceeding. There the foreign (Peruvian) applicant,
like Applicant CIMEX, sought registration of a mark in the U.S. pursuant to section 44(e), based
on its prior registration in Peru, an IAC signatory country. See id. at 1321-22. In Diaz, as here,
the opposer claimed priority under section 2(d), asserting use in the United States prior to the
foreign party’s use or application in the U.S. Id. at 1322. In Diaz, as here, the applicant
“assert[ed] priority under Article 7 of the [IAC] as an affirmative defense to opposer’s Section
2(d) claim,” and moved for summary judgment based on that affirmative defense. Id. at 1324.
The IAC is a treaty in force between the United States and “several Latin American
nations, including Cuba.” DM Enterprises, at 5; see Diaz, 83 U.S.P.Q.2d at 1322 & n.5; Treaties
in Force as of January 1, 2009, at 374 (U.S. Dept. of State). Thus, just as in DM Enterprises,
CIMEX is entitled to summary judgment and dismissal of the opposition upon a showing that it
satisfies the elements for protection under Article 7 of the IAC, which provides in full:
Any owner of a mark protected in one of the contracting states in accordance with
its domestic law, who may know that some other person is using or applying to
register or deposit an interfering mark in any other of the contracting states, shall
have the right to oppose such use, registration or deposit and shall have the right to
employ all legal means, procedure or recourse provided in the country in which
such interfering mark is being used or where its registration or deposit is being
sought, and upon proof that the person who is using such mark or applying to
register or deposit it, had knowledge of the existence and continuous use in any of
the Contracting States of the mark on which opposition is based upon goods of the
same class, the may claim for himself the preferential right to use such mark in the
country where the opposition is made or priority to register or deposit in such
country, upon compliance with the requirements established by the domestic
11
legislation in such country and by this Convention.
46 Stat. 2907; see Diaz, 83 U.S.P.Q. 2d at 1324 (quoting Article 7 in full); DM Enterprises, at 9
(same). As the Board stated in Diaz, 83 U.S.P.Q.2d at 1325:
According to its plain meaning, an owner of a mark protected in a contracting state

has the right to challenge the use and registration of an interfering mark in another
contracting state, upon proof that the interfering party had knowledge of the
existence and continuous use of the mark and upon compliance with the domestic
requirements in that contracting state. The aggrieved owner may assert the
preferential right to use and register the mark in the country where the claim is
being asserted. Thus, the text of Article 7, when read in conjunction with the stated
purpose of the treaty, clearly confers to eligible trademark owners a "preferential"
or prior right where the requirements of the article have been satisfied.
The Board had earlier held that it had jurisdiction to apply the very similar Article 8 of
the IAC, which authorizes the cancellation of a registration in like circumstances. British-
American Tobacco Co. v. Phillip Morris, Inc., 55 U.S.P.Q.2d 1585, 1587-89 (T.T.A.B. 2000). In
both Diaz and British-American, the Board found, “Consistent with the Supreme Court’s
decision in Bacardi Corporation v. Domenech, 311 U.S. 150, 161, 47 U.S.P.Q. 350, 355 (1940)
… the Pan-American Convention is self-executing, and therefore became U.S. law upon
ratification, requiring no special implementing legislation. As such, … the Convention has the
same force as a federal statute and provides remedies independent of the Lanham Act.” Diaz, 83
U.S.P.Q.2d at 1323; DM Enterprises, at 5. “[T]he clear purpose of the [IAC] is to protect the
foreign trademarks which fall within the treaty’s purview.” Diaz, 83 U.S.P.Q.2d. at 1325
(quoting both Bacardi and British-American Tobacco).
The Board also held in British-American, and reiterated in Diaz, “that a finding of
jurisdiction did not violate the doctrine of territoriality but rather constituted an exception to the
doctrine explicitly created by the Convention.” Diaz, 83 U.S.P.Q.2d at 1323; see British-
American Tobacco Co. v. Phillip Morris, Inc., Canc. No. 26,549, 2001 WL 256142 (T.T.A.B.
12
Feb. 27, 2001) (denying reconsideration of 55 U.S.P.Q.2d 1585 ). The Board explicitly rejected
the argument that Section 44 of the Act abrogates the rights created under Article 7 of the IAC.
Diaz, 83 U.S.P.Q.2d at 1325-26.
B. CIMEX is Entitled to Prevail Under Article 7 of the IAC
To prevail on its Article 7 claim on summary judgment, CIMEX:
must establish that there is no genuine dispute (1) that it is the owner of a
[CUBITA] mark protected in [Cuba]; (2) that applicant may have known that
opposer is using or applying to register an interfering mark in the United States;
(3) that opposer had knowledge of the existence and continuous use in [Cuba] of
the [CUBITA] mark in connection with [goods] in the same class prior to [its] use
of the [CUBITA] mark in the United States; and (4) that applicant has complied
with the requirements set forth in the domestic legislation in the United States and
the requirements of the Pan American Convention -- that is, filing for protection
of its mark under Section 44 of the Lanham Act.
Diaz, 83 U.S.P.Q.2d at 1328; see DM Enterprises, at 9-10 (applying four factors, and finding in
CIMEX’s favor on each factor). Each of these four elements are easily met here. Indeed, the
Board has already found that CIMEX has satisfied the first, second and fourth factors, based on
the same or similar evidence that is submitted herewith.
First, CIMEX is the “the owner of a [CUBITA] mark protected in [Cuba],” as the
CUBITA mark is properly registered in Cuba in CIMEX’s name, the registration has been
renewed and is in effect, and the mark is in use in Cuba. See pp. 3-6, supra, and evidence cited
therein; DM Enterprises, at 11 (CIMEX “has demonstrated that there is no genuine issue of
material fact that [CIMEX] is the owner of a mark containing the term CUBITA and that the
mark, currently in use in Cuba, has been registered and renewed in accordance with Cuban law”;
citing same and similar evidence as provided herein).
Second, there is no genuine issue of material fact that Opposer has “applied to register an
‘interfering mark’ in the United States,” of which Applicant is aware. Diaz, 83 U.S.P.Q.2d at
13
1328. On May 13, 2008, Ruta Maya filed an application to register the mark CUBITA for
“coffee” in IC 30: the identical word mark for the identical goods as CIMEX’s Cuban
registration and its USPTO application. Further, in the specimen that Ruta Maya submitted with
its application, “[t]he stylization [of the word Cubita] is identical to [CIMEX’s] registered mark
in [Cuba],” id, and the specimen design is virtually identical to CIMEX’s CUBITA registration
in Cuba, and U.S. application, and to its packaging. Further, the PTO has suspended Opposer’s
application pending disposition of Applicant’s CUBITA application, because of a likelihood of
confusion. See Goldstein Decl. Ex. 7. Opposer’s opposition, based on section 2(d), is
indisputably interfering with Applicant’s attempt to register its mark. Finally, Opposer admitted
that “[t]here is a likelihood of confusion between the” marks, and that the marks “so resemble[]”
each other as to be likely to cause confusion, Notice of Opposition, unnumbered paragraph, an
allegation that Applicant has admitted, see Answer, ¶ 1. See also DM Enterprises, at 11-12
(finding DM’s CUBITA mark to be an “interfering mark” under Article 7); see also Ruta Maya,
at 10 & n.8 (finding likelihood of confusion between identical CUBITA word marks used on
identical goods (coffee), despite design feature in one mark). CIMEX has been aware of Ruta
Maya’s application for the CUBITA mark since May 23, 2008, 10 days after filing. See
Goldstein Decl. Ex. 5 (May 23, 2008 TARR printout).
Taking the fourth element next, CIMEX, “by virtue of filing its application under Section
44(e) of the Lanham Act has complied with the requirements set forth in the domestic legislation
in the United States,” including that CIMEX has a bona fide intent to use its mark in commerce
in the United States as soon as United States law allows. Diaz, 83 U.S.P.Q.2d at 1330; see
Alpizar Declaration ¶¶ 18-20; see also DM Enterprises, at 13-14 (finding that CIMEX “has
complied with the domestic, statutory filing requirements of the Untied States and as a result, has
14
satisfied this element,” and finding bona fide intent to use mark in United States, based on
similar evidence). That CIMEX has otherwise satisfied all requirements for registration is
further established by the PTO’s determination to publish the mark for opposition. See
Application File. CIMEX’s decision to incur the expense of bringing one opposition proceeding,
and to defend a second, provides further support that it has a bona fide intent to use the mark in
commerce as soon as lawfully permitted.
Finally, as to the third factor, there is no genuine issue of material fact “that opposer had
knowledge of the existence and continuous use in [Cuba] of the [CUBITA] mark in connection
with [goods] in the same class prior to [its] use of the [CUBITA] mark in the United States.”
Diaz, 83 U.S.P.Q.2d at 1328. Ruta Maya (and its predecessor and principal, Sheehan) knew of
the CUBITA mark for coffee in Cuba prior to Ruta Maya’s May 13, 2008 application, prior to its
first use of the mark (even if use began March 1, 1994, as alleged, and not 1995, as the evidence
that Sheehan submitted in the cancellation proceeding with DM Enterprises in fact shows).
First, and dispositively, Sheehan went to Cuba in mid-late February 1994, prior to his
claimed first use of the mark, and met with Bernaza, President of Kave Coffee, and discussed the
CUBITA mark with him. See p. 8, supra; Bernaza Decl. ¶ 22. Further, Sheehan clearly knew of
the CUBITA mark even before he met with Bernaza, see id., which is further established by
Sheehan’s intent to use application for the mark on February 16, immediately prior to meeting
with Bernaza in Cuba.
Second, regardless whether Sheehan admits the truth (as DM Enterprises ultimately did,
see DM Enterprises, at 13), including his meeting with Bernaza in Havana, or tries to deny it, the
evidence is indisputable that he did in fact have knowledge of the Cuban CUBITA mark prior to
his use of the mark. Not only did Sheehan adopt the identical word mark for the identical
15
product, but his specimens filed in September 1995 are virtually identical to the complex and
elaborate multi-colored, multi-element design that CIMEX and its predecessors have always
used for its CUBITA mark, and make multiple references to Cuba, despite the fact the product
has no connection to Cuba.
It is simply impossible that Sheehan could have independently created this identical
packaging without knowledge of the existence and use in Cuba of the CUBITA mark. The
Board is not required to turn a blind eye to reality, even if a party refuses to admit the undeniable
and indisputable truth. See, e.g., Diaz, 83 U.S.P.Q.2d at 1329-30 (on summary judgment,
evasive discovery responses insufficient to defeat finding that opposer had prior knowledge of
use of mark in Peru).
CONCLUSION
For the reasons stated herein, and on the papers submitted herewith, Applicant CIMEX’s
motion for summary judgment dismissing the Opposition and ordering registration of
Applicant’s mark, CUBITA, Serial No. 77252382, should be granted.
Dated: New York, New York

August 18, 2009
Respectfully submitted,
/David B. Goldstein/
DAVID B. GOLDSTEIN
MICHAEL KRINSKY
RABINOWITZ, BOUDIN, STANDARD,
KRINSKY & LIEBERMAN, P.C.
111 Broadway, 11th Floor
New York, New York 10006-1901
Tel: (212) 254-1111
Fax: (212) 674-4614
dgoldstein@rbskl.com
Attorneys for Corporation CIMEX, S.A.
16
CERTIFICATE OF SERVICE
The undersigned certifies that a true and correct copy of the foregoing Motion for
Summary Judgment and Memorandum of Law in Support and the Declarations and Exhibits
thereto of Ernesto Luis Alpizar Provia, Gonzalo Manuel Bernaza Mayor and David B. Goldstein
were served by Express Mail, postage prepaid, on August 18, 2009, upon:
Merrily S. Porter
James O. Houchins & Associates
P.O. Box 40028
Austin, TX 78704
Attorney for Opposer Ruta Maya Royalty, LTD.
/David B. Goldstein/
DAVID B. GOLDSTEIN
17
Declaration of Translation
Of Declaration of Emesto Luis Alpizar Pravia
And Exhibits 3, 6, 7, and 8
Attached Thereto
Debra Evenson declares under penalty of perjury under the laws of the United States that
1. I am a lawyer, licensed to practice law in the State of New York, and am of
counsel to the law finn Rabinowitz, Boudin, Standard, Krinsky & Liebennan, P.C. I was
professor of law at DePaul University School of Law from 1980-1993 where I taught
2. I translated the following documents from Spanish into English:
a) Declaration of Emesto Luis Alpizar Pravia
b) The following Exhibits to that Declaration: 3, 6, 7, and 8
I attach hereto a copy of the original document in Spanish and the translation thereof
which is a true and correct translation into English.
3. Because of the exigencies of time, I am sending a scanned copy of this signed
declaration by email and will send the original signed declaration by express courier.
Signed this 18th day of August, 2009
DEBRA EVENSON
__________________________________________
)
RUTA MAYA ROYALTY, LTD., )
)
Opposer, )
)
) Serial No. 77252382
CORPORACION CIMEX, S.A., )
)
Applicant. )
)
DECLARATION OF ERNESTO LUIS ALPIZAR PRAVIA
Yo, ERNESTO LUIS ALPIZAR PRAVIA, declaro lo siguiente:
1. Tengo más de 18 años de edad, de mente sana y capaz de dar el presente
testimonio. Hago esta declaración sobre la base de mi conocimiento personal de los hechos
expuestos en ella, incluyendo la revisión que he hecho de los documentos comerciales actuales e
históricos oficiales de la Corporación CIMEX, S.A. (“CIMEX”) con los cuales estoy
familiarizado en relación con mi empleo.
2. Tengo mi domicilio en la Calle 11 No. 1514, entre 2da y avenida Entrada,
Municipio Cerro, Ciudad de la Habana, Cuba, y soy ciudadano cubano.
3. Entiendo y hablo el español. No hablo ni leo el inglés, y por lo tanto hago esta
Declaración en español.
4. He estado involucrado con la venta del café CUBITA en Cuba desde el año 1999,
como expreso con más detalle más adelante. Conozco esta marca desde el año 1993, y el café de
marca CUBITA que se vende en Cuba y de exportación siempre ha sido envasado con el mismo
diseño que se emplea actualmente. Este diseño incluye la palabra “CUBITA” con letras
estilizadas; tres líneas en rojo, blanco y azul que representan los colores de la bandera cubana
1
que atraviesan la palabra “Cubita”; el fondo negro; y el ovalo naranja bajo la palabra “Cubita”
con una imagen de la isla de Cuba dibujada con granos de café de color carmelita en el centro del
ovalo. Fotocopias fieles y correctas del envase del café CUBITA están adjuntas al presente
como Anexo 1 (me han informado que los números “C00__” puestos en los documentos en los
Anexos a esta Declaración han sido puestos anteriormente por los abogados estadounidenses de
CIMEX como parte del proceso anterior en la USPTO con respecto al derecho a la marca
CUBITA, Corporación Cimex, S.A., v. DM Enterprises & Distributors, Inc., Opp. No. 91178943
(TTAB)).
5. Desde el 1 de diciembre 2005 hasta la fecha, soy Especialista Comercial en el
Departamento de Café CUBITA de la Corporación CIMEX, S.A., el solicitante en este proceso.
Mis responsabilidades principales en esta función incluyen la preparación de la documentación
para la exportación del café CUBITA; organizar la parte logística del proceso de exportación,
incluyendo ser responsable de la documentación necesaria para el transporte y envío; y la
promoción de las ventas a través de mis contactos con los clientes. En relación con mi trabajo,
estoy familiarizado con los documentos comerciales actuales e históricos de CIMEX, S.A., y sus
predecesores relacionados con las ventas y comercialización del café CUBITA y los accesorios,
incluyendo como se generan y mantienen estos documentos impresos o en forma electrónica en
el curso regular de los negocios del Departamento de Café CUBITA de CIMEX.
6. Me gradué del Instituto de Economía de La Habana en el año 2003 con un titulo
en contabilidad. Después de mi graduación he tomado cursos relacionados con la exportación de
productos en el centro de capacitación del Ministerio de Comercio Exterior, y también he
tomado un curso en material de mercadeo y actualmente estoy tomando un curso de inglés en el
2
centro de capacitación de CIMEX en La Habana. Antes de empezar a trabajar para CIMEX en
1994, tuve varios trabajos no relacionados con los sectores de café o de exportación.
7. Empecé a trabajar para Treviso de Exportación, un subsidiario de CIMEX (que se
convirtió en la Distribuidora CIMEX en 1996). En este momento, trabajaba en un almacén que
tenía almacenado unos productos utilizados en conexión con la promoción del café CUBITA,
incluyendo camisetas, gorras y afiches. Desde febrero de 1999 hasta el 1 de diciembre del 2005,
fui Auxiliar Comercial en el Departamento del Café CUBITA de CIMEX, cuando fui elevado a
mi función actual en este Departamento. Mis responsabilidades principales en la función de
Auxiliar Comercial incluyeron la coordinación con la fábrica que procesaba y empaquetaba el
café CUBITA para su exportación, la preparación de las cajas del café CUBITA para su
exportación y su traslado al aeropuerto José Martí de La Habana y al puerto de La Habana, así
como las compras de insumos para las producciones de café Cubita.
8. Me enteré de la marca CUBITA por primera vez en el 1993, antes de empezar a
trabajar en Treviso Exportaciones en 1994, cuando lo veía a la venta en las tiendas de divisas en
La Habana. La presentación del paquete en este momento incluyó el diseño detallado en el
párrafo 4 arriba y mostrado en el Anexo 1. En este momento, unos familiares míos que viven en
los Estados Unidos estaban de visita en La Habana y ellos compraron el café CUBITA en estas
tiendas. Desde el 1993, he visto de modo frecuente las ventas del café CUBITA en las tiendas en
Cuba. También en el 1995, yo vivía cerca de la fábrica en Guanabacoa donde se tostaba el café
CUBITA, y supe de la producción del café CUBITA en este momento.
9. Poco después de empezar a trabajar en Treviso Exportaciones en 1994, también
me enteré de que el café CUBITA se exportaba de CUBA. Aunque no he visitado los hoteles,
tengo conocimiento por mi empleo actual y anterior que el café CUBITA también se vende en
3
10. Además de mi conocimiento personal expresado arriba, he sido informado y tengo
conocimiento en conexión con mi trabajo de los documentos comerciales CIMEX, S.A. y sus
predecesores que muestran que la marca CUBITA para café ha sido empleado de forma continua
en Cuba desde por lo menos el principio del año 1992, y ha sido exportado desde el 1993.
11. A raíz de mi trabajo detallado arriba, he estado muy informado del café cubano en
general y particularmente del café CUBITA. Por mucho tiempo el café ha sido uno de los
productos agrícolas más importantes de Cuba, para consumo nacional y exportación. Aunque
Cuba no es un productor o exportador de grandes cantidades, comparado a países como Brasil o
Colombia, el café cubano ha sido de renombre por su sabor y aroma. Por muchos años antes de
la introducción del café CUBITA, el café cubano fue exportado en todo el mundo primeramente
en grano no procesado, aunque no a los Estados Unidos desde el embargo que ha existido desde
los primeros años de la década de los 1960. Como consecuencia de su reputación y renombre
por su sabor y estilo único, generalmente se vende el café cubano a precios por encima de los
precios promedios en el mercado internacional.
12. Hace mucho tiempo CUBITA ha sido por mucho, el café cubano procesado más
vendido en el mercado nacional así como de exportación. Tengo conocimiento por los
documentos comerciales que las ventas anuales, incluyendo las ventas nacionales y de
exportación, han aumentado de unas aproximadamente 392.5 toneladas en el 1995 a más de 670
toneladas en el 2007. CUBITA esta entre los cinco producto más vendido en las tiendas de Duty
Free en los aeropuertos de Cuba. La reputación y la calidad del café CUBITA se reflejan en los
4
precios en los mercados de exportación. Por ejemplo, CUBITA está entre las marcas de café de
los precios más altos vendidos por el Puente, el distribuidor de CIMEX en Alemania.
Selecciones de la lista de precios del 31 de marzo de 2008 de El Puente correspondientes a varias
marcas de café están adjuntos a la presente como Anexo 2 (C00666, C00671-73).
13. Como consecuencia de mi empleo, incluyendo mi familiarización con los
documentos comerciales que Kave Coffee, el predecesor de CIMEX, estaba ya exportando el
café CUBITA cuando comencé mi empleo en Treviso Exportaciones en el 1994, y desde 1999 he
estado personalmente involucrado en la exportación del café CUBITA, aunque la gran mayoría
del café CUBITA estaba, y todavía está, vendido dentro de Cuba. Ya en medio de la década de
los 1990, se estaba exportando CUBITA a Canadá, México, Alemania, Bélgica, y el Caribe, y
luego las exportaciones se extendieron a muchos otros países en Europa y Asia, incluyendo
Irlanda y el Reino Unido, España, Japón, Suiza, y Hong Kong entre otros. Adjunto como Anexo
3 (C00655) es una copia fiel y correcta de un informe una hoja de cálculo generada por
computadora que muestra las exportaciones del café CUBITA desde el 1997 hasta 2007, por
país, peso y valor. Este informe está basado en datos históricos recogidos y mantenidos en los
archivos de la computadora del Departamento de Café CUBITA con los cuales estoy
familiarizado en relación con las responsabilidades de mi empleo. Adjunto a la presente como
Anexo 4 copias fieles y correctas de facturas de los años 1996-2008, las cuales representan una
muestra de las ventas de exportación a otros países.
14. Algunas distribuidoras extranjeras de CIMEX venden el café CUBITA a través
del Internet. Adjunto a la presente como Anexo 5 son copias fieles y correctas de un listado
mostrando las ofertas del café CUBITA por distribuidores autorizados por CIMEX en Canadá
5
(Thomas Hinds) y en Irlanda y Reino Unido, respectivamente, en los sitios Web
www.thomashinds.ca, y www.cubascoffee.com.
15. Adjunto a la presente como Anexo 6 son copias fieles y correctas de documentos
que muestran las ventas del café CUBITA y sus accesorios dentro de Cuba desde el año 1996,
incluyendo solicitudes de restaurantes, pagos efectuados por empresas minoristas cubanas, y una
muestra de facturas para ventas nacionales. Adjunto a la presente como Anexo 7 son copias
fieles y correctas de gráficos generados por computadora que muestran las ventas nacionales del
café CUBITA a terceros y afiliados de CIMEX o sus predecesores, desde el año 1995 hasta
septiembre del 2004, por valor en USD y toneladas métricas. Este informe fue hecho basado en
datos recogidos y mantenidos en los archivos de la computadora del Departamento del Café
CUBITA con los cuales tengo familiarización en conexión con las responsabilidades de mi
empleo.
16. En relación con este litigio, he revisado los archivos del Departamento del Café
CUBITA de CIMEX y no he encontrado documentos que evidencian facturas específicas y otros
informes de ventas específicas anteriores al año 1996, aunque tengo conocimiento de otros
documentos en los archivos del Departamento del café CUBITA de CIMEX que evidencian
ventas del café CUBITA desde el 1992, los cuales, según tengo entendido, están presentados en
este proceso en relación con la declaración del Sr. Gonzalo Manuel Bernaza Mayor.
17. En el año 1996, Kave Coffee traspasó el negocio del café CUBITA, y traspasó la
marca, a la Distribuidora CIMEX, S.A. El 10 de abril del 2001, los accionistas de la
Distribuidora CIMEX, S.A. se acordaron fusionar la empresa con el Opositor Corporación
CIMEX, S.A., y en relación con esta fusión se traspasaron todos sus bienes, incluyendo todas sus
marcas, a CIMEX S.A. Adjunto a la presente como Anexo 8 una copia fiel y correcta del Acta de
6
los Accionistas aprobando la fusión y el traspaso de los bienes de la Distribuidora CIMEX S.A. a
CIMEX.
18. CIMEX tiene la intención y esperanza de usar su marca CUBITA para café de
origen cubano en el comercio de los Estados Unidos tan pronto que se lo permita la ley de los
Estados Unidos. El mercado de los EEUU es uno de los más grandes para café en el mundo, y su
proximidad a Cuba lo hace un mercado potencial importante para el café CUBITA. Como
mencionado anteriormente, CIMEX vende café CUBITA en Canadá, México, el Caribe, Irlanda
y el Reino Unido, Alemania y muchos otros países en Europa y Asia, donde el producto está
muy bien recibido. Claramente, si el mercado de los Estados Unidos hubiera estado abierto a
productos cubanos, CIMEX hubiera querido vender el café CUBITA allá, y no existe una razón
comercial lógica por no entrar en el mercado de los EEUU tan pronto como sea posible.
19. En especial, hay una gran población cubano-americano en los Estados Unidos,
quienes serían los consumidores naturales de un café de estilo cubano de alta calidad, producido
en Cuba. El café CUBITA sería bien conocido por muchos cubano-americanos quienes han
visitado a Cuba desde el principio de los años 1990, así como por los emigrantes de Cuba a los
Estados Unidos. Hasta junio del 2004, se permitió a los visitantes de los EEUU a Cuba llevar
productos cubanos a los EEUU, incluyendo el café CUBITA. La marca CUBITA ha sido
vendida en toda Cuba y ha estado disponible en las tiendas Duty Free del aeropuerto de La
Habana por 15 años, incluyendo en la Terminal 2 del Aeropuerto José Martí de la Habana que es
donde los vuelos charter de los Estados Unidos llegan y salen. Por lo tanto, los ciudadanos
estadounidenses, incluyendo los cubano-americanos, han conocido el café CUBITA y lo han
comprado de esta tienda Duty Free para llevarlo a casa en los Estados Unidos, aumentando la
reputación del café CUBITA en los Estados Unidos. Adjunto a la presente como Anexo 9 son
7
copias fieles y correctas del cafe CUBITA a la venta en las Duty Free de las tenninales del
aeropuerto Jose Marti en La Habana, Cuba, incluyendo la Tenninal 2 (C00255).
20. En relaci6n con la intenci6n de CIMEX de vender el cafe CUBITA en los Estados
Unidos tan pronto que la ley de EEUU 10 pennita, y para proteger su interes en, y la reputaci6n
de su marca CUBITA en EEUU, CIMEX ha solicitado el registro de la marca en la USPTO, y,
segtm me han informado, ha estado involucrado en procesos anteriores exitosos ante la USPTO
para hacer valer y proteger sus derechos a la marca CUBITA en los Estados Unidos.
Declaro bajo pena de perjurio bajo las leyes de los Estados Unidos que 10 anterior es la verdad y
correcto hasta que sepa y creo.
Firmado el dia 18 de agosto de 2009

La Habana, Cuba

__________________________________________
)
)
Opposer, )
)
) Serial No. 77252382
)
Applicant. )
)
DECLARATION OF ERNESTO LUIS ALPIZAR PRAVIA
I, ERNESTO LUIS ALPIZAR PRAVIA, declare as follows:
1. I am over the age of 18, of sound mind, and capable of giving testimony herein. I
make this Declaration based on my own personal knowledge of the facts that are stated herein,
including my review of the current and historical official corporate business records of
Corporacion CIMEX, S.A. (“CIMEX”) with which I am familiar in connection with my
employment.
2. I reside at Calle 11 No. 1514, between 2nd and Entrada Avenue, Municipality of
Cerro, City of Havana, Cuba, and I am a Cuban citizen.
3. I am fluent and literate in Spanish. I do not speak or read English, and therefore I
make this Declaration in Spanish.
4. I have been involved in the sale of CUBITA coffee in Cuba since 1999, as set
forth in more detail below. I first became aware of that mark in 1993, and the coffee sold in
Cuba and for export under the trademark CUBITA has always been packaged with the same
design that is currently used. This design includes the word “Cubita” with stylized letters; the
three lines in red, white and blue that run through the word “Cubita” and represent the colors of
1
the Cuban flag; the black background; and the orange oval under the word “Cubita” with an
image of the island of Cuba made from brown coffee beans in the center of the oval. True and
correct photocopies of the CUBITA coffee packaging are annexed hereto as Exhibit 1 (I am
informed that the “C00__” numbers on the documents in the Exhibits to this Declaration were
previously affixed by the U.S. attorneys for CIMEX as part of a previous proceeding in the
USPTO concerning the right to the CUBITA mark, Corporacion Cimex, S.A., v. DM Enterprises
& Distributors, Inc., Opp. No. 91178943 (TTAB)).
5. From December 1, 2005 to the present, I have held the position of Commercial
Specialist in the CUBITA Coffee Department of Corporacion CIMEX, S.A., the Applicant in
this proceeding. In that position, my primary job responsibilities include the preparation of the
documentation for the export of CUBITA coffee, to organize the logistical aspect of the export
process, including responsibility for the necessary paper work for the transport and shipping, and
promotion of sales through my contact with clients. In connection with my position, I am
familiar with the current and historical business records of CIMEX, S.A. and its predecessors
concerning the sales and marketing of CUBITA coffee and accessories, including how those
records are generated and maintained in print or electronically in the regular course of business
of the CUBITA Coffee Department of CIMEX.
6. I graduated from the Institute of Economics of Havana in 2003 with a degree in
accounting. After graduation I have taken courses related to the export of goods at the Ministry
of Foreign Commerce training center, and I have also taken a course in marketing am currently
taking a course in English at the CIMEX training center in Havana. Prior to working for CIMEX
in 1994, I held several jobs unrelated to the coffee or export sectors.
2
7. I began to work for Treviso de Exportacion, a CIMEX subsidiary (which became
Distribuidora CIMEX in 1996). At that time, I was working at a warehouse that stored products
used in connection with the promotion of CUBITA coffee, including t-shirts, hats, and posters.
From February 1999 to December 1, 2005, I was a Commercial Assistant in the CIMEX
CUBITA Coffee Department, at which time I was promoted to my current position in that
Department. As Commercial Assistant, my job duties primarily included coordination with the
factory that processed and packaged CUBITA coffee for export, the preparation of the boxes of
CUBITA coffee for export, and their delivery to Jose Marti Airport in Havana and the Port of
Havana, as well as the purchase of supplies for the production of CUBITA coffee.
8. I first learned of the mark CUBITA for coffee in 1993, before I went to work for
Treviso Exportaciones in 1994, when I saw it for sale in hard currency stores in Havana. The
packaging at that time included the design described in para. 4, above, and shown in Exhibit 1.
At that time, some of my relatives who lived in the United States were visiting Havana, and they
purchased CUBITA coffee those stores. Since 1993, I have regularly seen CUBITA coffee for
sale in stores in Cuba. Also, in 1995, I was living near the factory in Guanabacoa where
CUBITA coffee was roasted, and became aware that CUBITA coffee was being produced there
at that time.
9. Soon after I went to work for Treviso Exportaciones in 1994, I also learned that
CUBITA coffee was being exported outside Cuba. Although I have not visited hotels, I am
aware from my current and prior positions that CUBITA coffee is also sold in hotels throughout
Cuba. I also learned, both from my employment and from visits from relatives who live in the
United States that CUBITA coffee is sold in the duty free shops at Jose Marti Airport in Havana.
3
10. In addition to my personal knowledge described above, in connection with my
employment I have been informed of and I am aware of corporate business records of CIMEX,
S.A. and its predecessors that show that the CUBITA mark for coffee has been used
continuously in Cuba since at least the beginning of 1992, and has been exported since 1993.
11. As a result of my employment as described above, I have become very
knowledgeable about Cuban coffee generally, and of CUBITA coffee particularly. Coffee has
long been one of Cuba’s most important agricultural products, both for domestic consumption
and for export. Although Cuba is not a large producer or exporter by volume, compared to
countries such as Brazil or Colombia, Cuban coffee has long been renowned for its unique flavor
and style. For many years before the introduction of CUBITA coffee, Cuban coffee was
exported throughout the world primarily as unprocessed coffee beans, although not to the United
States market because of the embargo, which has existed since the early 1960’s. Because of the
reputation and renown for its unique flavor and style, Cuban coffee generally sells at higher than
average prices on the world market.
12. CUBITA has long been Cuba’s best selling processed coffee by far, in the
domestic market as well as for export. I am aware from corporate business records that annual
sales, including domestic and export sales, have increased from approximately 392.5 tons in
1995 to over 670 tons in 2007. CUBITA is among the five products most sold in the Duty Free
stores in the airports in Cuba. The reputation and quality of CUBITA coffee in the export
markets is reflected in the pricing. For example, CUBITA is among the highest priced of the
coffee brands sold by El Puente, CIMEX’s distributor in Germany. Annexed hereto as Exhibit 2
(C00666, C00671-73) are excerpts from a March 31, 2008 price list of El Puente for various
coffee brands.
4
13. I am aware in connection with my employment, including my familiarity with
business records, that Kave Coffee, CIMEX’s predecessor, was already exporting CUBITA-
branded coffee when my employment began at Treviso Exportaciones in 1994, and since 1999 I
have personally been involved in the export of CUBITA coffee, although the great majority of
CUBITA coffee was, and continues to be, sold within Cuba. By the mid-1990’s, CUBITA was
being exported to Canada, Mexico, Germany, Belgium, and the Caribbean, and exports were
later extended to many other countries in Europe and Asia, including Ireland and the United
Kingdom, Spain, Japan, Switzerland, and Hong Kong, among others. Attached hereto as Exhibit
3 (C00655) is a true and correct copy of a computer-generated spread sheet report showing
exports by country, by weight and value, for CUBITA coffee from 1997 to 2007. This report is
based on historical data collected and maintained in the computer files of the CUBITA Coffee
Department with which I am familiar in connection with my job responsibilities. Annexed
hereto as Exhibit 4 are true and correct copies of invoices from 1996-2008, which represent a
sample of export sales to other countries.
14. Several foreign distributors of CIMEX sell CUBITA coffee through the internet.
Annexed hereto as Exhibit 5 are true and correct copies of printouts showing the authorized
CIMEX distributors in Canada (Thomas Hinds), and in Ireland and the United Kingdom offering
CUBITA coffee for sale at www.thomashinds.ca, and www.cubascoffee.com, respectively.
15. Annexed hereto as Exhibit 6 are true and correct copies of documents showing
sales of CUBITA coffee and accessories within Cuba since 1996, including requisitions from
restaurants, payments made by Cuban retail enterprises, and a sample of invoices for domestic
sales. Annexed hereto as Exhibit 7 are true and correct copies of computer-generated graphs
showing national sales of CUBITA coffee from 1995-September 2004 by value in USD and by
5
metric tons to third party vendors and to vendors affiliated with CIMEX or its predecessors.
This report was based on data collected and maintained in the computer files of the CUBITA
Coffee Department with which I am familiar in connection with my job responsibilities.
16. I have reviewed the files of the CUBITA Coffee Department of CIMEX in
connection with this litigation, and have not found records of specific invoices or other specific
sales records from earlier than 1996, although I have knowledge of other documents in the files
of the CUBITA Coffee Department of CIMEX evidencing sales of CUBITA coffee since 1992,
which I understand are being submitted in this proceeding in connection with a declaration of Sr.
Gonzalo Manuel Bernaza Mayor.
17. In 1996, Kave Coffee transferred the business of CUBITA coffee, and assigned
the mark to Distribuidora CIMEX, S.A. On April 10, 2001, the shareholders of Distribuidora
CIMEX, S.A. agreed to merge the company with Opposer Corporacion CIMEX, S.A., and
transferred all of its assets, including all of its trademarks, to CIMEX, S.A. in connection with
that merger. Annexed hereto as Exhibit 8 is a true and correct copy of the Act of the
Shareholders approving the merger and transfer of assets from Distribuidora CIMEX S.A. to
CIMEX.
18. CIMEX intends and expects to use in commerce in the United States its CUBITA
mark for Cuban origin coffee as soon as U.S. law permits. The U.S. market is one of the largest
markets in the world for coffee and its proximity to Cuba makes it an important potential market
for CUBITA coffee. As I have noted above, CIMEX sells CUBITA coffee in Canada, Mexico,
the Caribbean, Ireland and the United Kingdom, Germany and many other countries in Europe
and Asia, where the product is very well received. Clearly, if the U.S. market were to open to
6
Cuban goods, CIMEX would want to sell CUBITA coffee there, and there would be no logical
business reason not to enter the U.S. market as quickly as possible.
19. In particular, there is a large Cuban-American population in the United States,
who would be natural customers for a high quality Cuban style coffee, produced in Cuba.
CUBITA coffee would be well known to the many Cuban-Americans who have visited Cuba
since the early 1990’s, as well as to emigrants from Cuba to the United States. Until June 2004,
visitors to Cuba from the U.S. were permitted to bring back Cuban goods, including CUBITA
coffee, to the U.S. The CUBITA brand has been sold throughout Cuba and has been available in
the Duty Free shops in the Havana airport for 15 years, including at Terminal 2 of Jose Marti
Airport in Havana, which is where the charter flights from the United States arrive and depart.
As a result, U.S. citizens, including Cuban-Americans, have known CUBITA coffee and have
purchased it to take home to the United States from that duty free shop, furthering the reputation
of CUBITA coffee in the United States. Attached hereto as Exhibit 9 are true and correct copies
of photographs of CUBITA coffee on sale at the Duty Free Shops in terminals of Jose Marti
Airport in Havana, Cuba, including at Terminal 2 (C00255).
20. In connection with CIMEX’s intention to sell CUBITA coffee in the United States
as soon as U.S. law allows, and in order to protect its interests in, and the reputation of, its
CUBITA mark in the United States, CIMEX has applied for registration of the mark in the
USPTO, and, I have been informed, has been involved in prior successful proceedings in the
USPTO to assert and to protect its rights in the CUBITA mark in the United States.
I declare under penalty of perjury of the laws of the United States that the foregoing is true and
correct to the best of my knowledge, information, and belief.
Dated this 18 day of August, 2009 ____________/s/____________________

Havana, Cuba ERNESTO LUIS ALPIZAR PRAVIA
7
. .
•
, .
••
Corporacion Cimex S,A.
Division de Ventas Mayoristas y ExportaclOnes Edificio GenJtlC/a! Malp<:on
CAFE CUBITA Cn/le C No 5 1', 3 ~-f'(JJri()
Cuudad HalJ"na (uoa

':<,,0 TO CAFE DE CUBA Tei B35 3740 Fa~ 8353:'13
·.T'~DIDO,~ 29 DAVIS COURT, THOMAS DAVIS STREET WEST,
INCH/CORE. DUBLIN 8. j~~VO!CE Nn
IRLAND. "':',UN" KCE 49108
c' :JNSIG TC CAFE DE CUBA
,:Ur"S'G A 29 DAVIS COURT. THOMAS DAVIS STREET WEST, 'EE20401

INCH/CORE. DUBLIN 8, 1'.10NTH DA.Y YEAR
IRLAND r,lES DI~, A!'~C:'
ORIGEN CUBA 10 14 2008
PAYi\1E~~T OUR C!J~\jTRACT

C':j!\iCi \:ENT;" PAGC NUES :>:::JNTRA,TO
TRANSFERENCIA
,-wreo CFRDUBLIN BANCAR/A
Rcr~ DESCRiPTION ~I'J!T OTY UN\-;- ;:;Pi( 70TAL \/,[.,L'J~
[)E3CRiPCiON UNIDAC CANTiDAD PRECI(', F \/.L.LOF -"OThL
PACK BAGS EUR EUR
1 CAFE CUB/TA DE 115 G MOLIDO
EN CAJAS DE 36 BOLSAS 10 360 0.80 288,00
2 CAFE CUBITA DE 230 G MOLIDO
EN CAJAS DE 30 BOLSAS 50 1500 1.10 1650.00
J HUACALITO CAFE CUBITA DE 230G
MOLIDO EN CAJAS DE 15 UNIDADES 5 75 2,50 187,50
4 CAFE CUB/TA DE 250 G EN GRANO
EN CAJAS DE 20 BOLSAS 5 100 105 105,00
5 CAFE CUB/TA DE 1000G EN GRANO
EN CAJAS DE 6 BOLSAS 32 192 3,70 710,40
SUB TOTAL 2,940,90

FLETE 1.347,00
TOTAL 4.287,90
ErneslO Alpizaf
PESO NETO 620,65 KG Especialista comercla/
PESO BRUTO 685,OOKG cafe cubifa
CORPORACION CIMEX S A
DIV DE VENTAS Y EXPORTACIONES
c..
\
1ft U.
co_au: 11+
I ;OfporacionMayori~portaclones
Cim.N~,A.
Div'sion de Ventas EwNuu G"',e,,c,a,'. '"
C,i:<FE CUBITA Ca!l;;:,- 1IdY;I(;i/f'(jade,
Cut/dad NatJan<i, Clib2
f,:,l. 835 3740 Fa .... ~p<;.~
,'";.' ,
DUO TRiON
'1 1250 ,KRASNOKAZARMENNAYA iNVOiCE NCI
STREET 14A l\110SCU, F?USIA FAC"'- ~~u KCE 16/08
,or ~NC:;jG 7f 000 TRION
111250 KRASNOKAZARMENNAYA
STREFT 14A MOSCU. RUSIA

,.. :., '.
/'::.,NC
ORIGEN CUBA I J 18 2008
SALE S TERMS PAYME~:T OUr< CONTP":'C I

C-O~~D VEN~A, PAGe NUES ::'C,'\iTR.~TO
DDU TRANSFERENCIA KCE 37/07
iVil1f"ITIMA MOSCU BANCARIA
DESCF)!PT!8i'~ UNiT QTY U~'JIT i:-'R!{.:.'E TeH0-! \/.'-~"LU[
.~ .... r ~ :=':-'L- \-'Ai.81'; "' <.': ~. ,

CI1)/1S BOLSAS EURO EURO
CAFE CUB/TA DE 1000qi E,\ GRANO

EN CAJAS DE 5 BOLSAS I 880 5280 4 .,'"':
..... 22968,00
partida c1rdtJI'f'Und
:c
CA~~ ~U~/~~ E .2JO'; MOL/DO
EN vA,jA~, LI= .1U bU,-, <.,A.',
I
0901.21 0101
J50 10500 ; I)J 10815,00

partida HrdrF.. pJ:FI;'I 091i r ?' 0009
TOTAL FOB 33783.00
FLETE 20000
SEGURa 57200
TRANSPORTE TEPPc'SIRE ! 20000
,
TOTAL FlJ,CTIIR,Jl
~b
CONTENEDOR APm 0016600
·
,; '., 1 Ita I
s!!lios 0001.J9? 001)1 ],98 'f...'~ I
d/v. j()9 11194 [ IVI2J~ , ''':, ~NTAS
CO, PO!V,L; ,MEX S.J "
I
PESO NETO, 7695,0" hy
PESO BRUTO 8.15.1 ~lJ KGS
PAC3AOFRO EN EU/?O /~L eATE DE (AMBIO EN EL MOMENTO DE LA

TRANSFERENCfA A FAVOR DE KAVE COFFEE S.iI CTA 0300000002613923
CORPORA CION CiMEX .'i A

Di'v
Corporacion Cimex s,a.
Division de Exponaciones y Marcas EcIIf: GERENCIAL MALECON
CAllie C /1 Y 3 VEDADO
Ciudlld de Is Habana, Cuba
SOLD TO: Fax: 835 3713- TeIf: 835 37411
VENDIDO A BAHAMAS WHOLESALE AGENCIE, L TO
PO BOX SS- 6280 NASSAO IINVOICE No.
EAST- WEST HIGHWA Y FACT. No: KCE 14108
NASSAO- BAHAMAS
CONSIG. TO:
CONSIG. A: BAHAMAS WHOLESALE AGENCIE, L TO r;:;;::;-;;-=,::,1;::;E~E7-1:.:2:::00::.:9;.....==;-;-_-;:;-:,,::,,","~=_---,
DELIVERY BILL: MONTH DAY YEAR
CONDUCE MES DIA ArilO
I 3 17 2008
VIA SALE'S TERMS PAYMENT: OUR CONTRACT

CONDVENTA PAGO: NUES. CONTRATO
AEREA CPT BAHAMAS TRANSFERENCIA BANCARIA

REF. DESCRIPTION UNIT QTY UNIT PRICE TOTAL VALUE
DESCRIPCION UNlOAD CANTIDAD PRECIO P/U VALOR TOTAL
CASE BOLS USD USD
1 CAFE CUBITA DE 230 GRAMOS
MOL/DO EN CAJAS DE 30 BOLSAS

8 240 1,20 288,00
MOL/DO EN CAJAS DE 20 BOLSAS

20 400 2,45 980,00
MOL/DO EN CAJAS DE 8 BOLS

9 72 6,03 434,16
~~:
SUB TOTAL 37 1.702,16
~
.~
GASTOS DE TRANSPORTACION - -- __ 0--"1
972,00
TOTAL -'•
~~ .
!P'",
.
" "
r-' :'".\ \
2.674,16
;, .', ;;,,~ . , : f/..: ':'~ ;1#t'

~"
PA YMENT IN CANADIAN DOLLARS
TRANSFERENCIA ANTICIPADA :<~". .
~.,~,r-~
. ~ ~ l'." ,'.' ,,' .. ,
__ _ _ .-Ji~_.
BANCO FINANCIERO INTERNACIONAL _. _'
A FAVOR DE KA VE COFFEE S,A. 0300000002613923
PESO NETO 311,20 KG CORPORA CION CIMEX S,A.

PESO BRUTO: 324,12 KG
1 '1
I---r-;- - - - - - - - - - ,
Division de Ventas Mayoristas y Exportaciones ... I I
Kave Coffee s,a~- .__ __ jEd": Gerollcial \ \

I-----l- _ !Cane C;' 1ra Y 3ra Vedado I
I Cil/dad de fa Habana. Cuba. 1_; _+- _

SOL~DCCT'O:OO;-~;E'O:LC-;;P~U"'E~NCOT"'E-CG"'MCOB;OH~--_.-. ..- ..:::.-.~~~~~::.~~-=-_.
.. _.-:..-=.-_-_-_._._...Jl~835J7 40 Fax: 8353713
VEN 0 IDO A·]L;se-mi'itner-Str. 9
. lD-31171. _ Nordstemmen
- - - - - - - - --- -_.- -- .-
INVOICE No KCE 20108 .
.ALEMAN/A FACT.No
I

CONSIG TO EL PUENTE GMBH
----- -- - - -.------------:-=~~~----I_'- - t
CONSIG A ; Lise-fneifnei-:sii-. 9-· 1 EE 20501 ;
- - - . . ---c=~=~-c-;c---:-c----------- .. --.-.
_. ID.31171 Nordstemmen ...-1- . MONTH DAY YEAR
ALEMANIA MES o IA ANO;c:----l
---,-------------------_.
-----_._-_. -
4 21 2008
VIA SALES TERMS OUR CONTRACT

-
COND VENT A - - . . - - - . - - --- ----t-----r.N"'UES. CONTRATO
TRANSFERENCIA ,
MARITIMA CFR HAMBURGO
------
ANTICIPADA- .. i --
I e'V10 ·.1 IV'" _ _ _ _ _ _ _ _ _ _ _ _ _ _ _-t'..l~~~_="'~Ul'"',"" ''''v' I V I ML v. 'LVC
DESCRIPCION CANTIDAD PRECIO Pfl VALOR TOTAL·-
CAJAS EURICAJA EUR
-1o--+OC-oA~F"'EccCocU-cB'O:/"'TA~A'""'Ro-AocB'O:/coC~OccLccAocV-cACO-DOO-O~1coOccO';icco-cp"'UccROO-O~--·
... _ ~ -
I -
r--. . - - - -.--.-.-.-_+------t-----t----t
1---F.E~N"'V"'A~S=cA~D=_o0~A~L~V~A_o_C"'I"""O_=,
c,oT""IPo'0~C"'A~R'"A'CC~O~L"'IL=L=O=-------
EN BOLSAS DE 500 GRAMOS MOL/DO.
_~_--1LT=U.~ES'EEOS_C_URO. 10 BOLSAS POR CAJA

420 23,54
2 CAFE CUBITA EN GRANO EN BOLSAS

- - - .. - -
1--- -- .- -+----+-+-
DE 1000 G, CON VALVULA, TUESTE OSCURO
ESPECIAL PARA EXPRESSO. 6 BOLSAS POR CAJA ~
200 28,20
._ _3=--_-ECOcA,;-F.c:Ec-~CUBITAARABICO LAVADO 100% PURO
ENVASADO AL VA C/O, TlPO CARACOL/LLO
-----t~~~~e==-oc=e~~=~~=--------_j ...- -..

I - - .
EN BOLSAS DE 500 GRAMOS MOL/DO.
TU-E-STE CLAR-O.-1-0 BOLSAS POR CAjA-·------1------c15~Oo--+--:..2":.4c::.,
o":.o°'::---t_-+-_
.-..... - - = ~ ~ = - - - - - - + _ - - - _ f -
4 RON VARADERO ANEJO EN BOTELLAS DE
700ML. 12 BOTELLAS POR CAJAS ;o----t--·__5:.-0_=:===3"'0:;,=0'""'0~~_-tI_-----1-'---1:.o ..::.50::.:0:.'.,~c.:::.0
r - - 5 -·- .... RON VARADERO ORO 5 Af:tOS EN BOT-ELI-AS-OE
.. ~~~
700ML. 12 BOTELLAS POR CAJAS ____-+_._.1_0-'0_-+=--2=-4'-'..6=-0_-t-_+_ 2.4 60:~
sub total 23.086.80
t::::::::::::::::::::::::::::~~F~LE~TE...
I
_ 827,00
------_._---------11-----1----- .
TOTAL 23.913,80
CONTENEDOR CMAU 1317524
t-----+s-e-cl/co-s-a-desa--iio07603 I 0007604 - .. - - - - - - - - - + - -----11----1----1-
r--.
_ _ _-+.b:-:a"'''-';a_.,bo.c:arra . Divl()H 112.42 . .__ -.-:-o-.--------+----.-.--t------t--'-
I- SELLO NAVIERA - CMA CGM -0084111 . _
I- +P~AGO A FAVOR DE KAVE COFFEE, S.A CUENTA NRO. 0300000002613923 EN EL BANCO
FINANCIERO INTERNACIONAL, CIUDAD DE LA HABANA, CUBA 1 I.... l . _
1-. - PRODUCTO C U B A N O _ _ _ t L _ ' .
PESO NETO 5310,00 KG CORPORA CION CIMEX. SA
t-----+P~E~SOBRUTO 61;"85,001<13-··· I I
•
••
Corporacion Cimex s,a.
Division de Ventas mayoristas y Exportaciones
CAFE CUB/TA
-<:'cD TO THOMAS HINDS TOBACCONIST Ciudad Habana. Culla

jE\.lDIDO A 8 ClImberland Street telt' 835 3740 tax· 835 371 J
TorontoOntario INVOiCE No KCE 51108
M 4 W 1 J5 CANADA F':',CT No
COi'~S!G TO
::ONSIG ,A THOMAS HINDS TOBACCONIST 1EE 10105
PHONE: 416- 481-6909 :.lOi'-iTH OF\' YEAR,
FAX: 416 - 481- 6625 r,JE:; DIA A.NO
11 5 2008
SALE S TERMS OUR CONTRACT
CONO VE,NT f~ NUES CONTRATO
AEREA CPT TORONTO TRANFERENC/A

DESCRiPTION GTY UNiT PRICE TOT ~.L V.A.LUE
DESCRIPCION CANTIDAD PRECIO P U V,"iUR TOT,"L
BAGS USD USD
24 CAFE CUB/TA DE 1000G MOL/DO TUESTE OSCURO
EN CAJAS DE 6 BOLSAS 144 6,15 885.60
24 CAFE CUBITA DE 1000g EN GRANO NATURAL
EN CAJAS DE 6 BOLSAS 144 6,10 878.40
24 CAFE CUB/TA DE 1000g EN GRANO TORREFACTO
EN CAJAS DE 6 BOLSAS 144 5.60 806,40
10 CAFE CUBITA DE 230 G MOL/DO NATURAL
EN CAJAS DE 30 BOLSAS 300 1.40 420.00
8 CAFE CUBITA DE 460G MOL/DO TORREFACTO
15 CAFE CUBITA DE 460G MOL/DO TUESTE OSCURO
12 CAFE CUB/TA DE 1000G MOL/DO TORREFACTO.
sub tolal 4.694.00
f1ete 2.426.08
TOTAL .7,120.08
PAYMENT IN CAD AT EXCHANGE RATE PREVAIL/NG AT THE MOMENT OF PAYMENT
BANK TRANSFER TO BANCO FINANCIERO INTERN CI AL. H4VANA, CUBA
/N FAVOR OF KAVE COFFEE SA ~
ACCOUNT No.0300000002613923 Ellie"!,, AI"'L'"
Esp COI\lerclal
PESO NETO: 784.60 KG
VI.M
S
PESO BRUTO: 842.64 KG C FE CUB/TA

U.
Declaration of Translation
Of Declaration of Gonzalo Manuel Bemaza Mayor
And Exhibits 3,4,6,7,8, and 9
Attached Thereto
Debra Evenson declares under penalty of perjury under the laws of the United States that
1. I am a lawyer, licensed to practice law in the State of New York, and am of
counsel to the law finn Rabinowitz, Boudin, Standard, Krinsky & Liebennan, P.e. I was
professor of law at DePaul University School of Law from 1980-1993 where I taught
2. I translated the following· documents from Spanish into English:
a) Declaration of Gonzalo Manuel Bemaza Mayor, signed on August
b) The following Exhibits to that Declaration: 3,4,6, 7, 8, and 9
I attach hereto a copy of the original document in Spanish and the translation thereof
which is a true and correct translation into English.
3. Because ofthe exigencies oftime, I am sending a scanned copy of this signed
declaration by email and will send the original signed declaration by express courier.
Signed this 12th day of August, 2009
Lf!Lth--~~
DEBRA EVENSON
__________________________________________
)
)
Opposer, )
)
) Serial No. 77252382
)
Applicant. )
)
DECLARATION OF GONZALO MANUEL BERNAZA MAYOR
Yo, GONZALO MANUEL BERNAZA MAYOR, declaro lo siguiente:
1. Tengo más de 18 años de edad, de mente sana y capaz de dar el presente
testimonio. Hago esta declaración sobre la base de mi conocimiento personal de los hechos
expuestos en ella.
2. Tengo mi domicilio en la Calle 24 No. 357, entre 21 y 23, Plaza, Ciudad de La
Habana Cuba. Soy jubilado desde el 2007.
3. Entiendo y hablo con fluidez el español. Puedo leer documentos en inglés y hablo
y entiendo un poco de inglés. Sin embargo, no me considero capaz de hablar o escribir inglés con
fluidez y por lo tanto hago esta Declaración en español. Anteriormente en junio de 2008 brindé
una declaración que trataba fundamentalmente estos mismos asuntos en un proceso anterior de
marcas en los Estados Unidos con respecto a la marca CUBITA para café, Corporacion Cimex,
S.A., v. DM Enterprises & Distributors, Inc., Opp. No. 91178943 (TTAB).
4. Estuve involucrado en la creación de la marca café CUBITA, en Cuba en 1991,
incluyendo la selección de la palabra “CUBITA” en 1990, y el diseño de la marca CUBITA. En
1
función de mi empleo con Kave Coffee, S.A. así como la Distribuidora CIMEX, S.A., tengo
conocimiento personal del uso continuo de la marca CUBITA para el café en Cuba, empezando
con el lanzamiento del producto en Cuba en 1991, y las ventas y comercialización del café
CUBITA desde 1991 al 2001, dentro de Cuba y para la exportación, como se explica abajo con
más detalles. En el año 2001, empecé a trabajar como asesor de la empresa AGRILUCA S.A.
en Cuba, la cual exporta productos para la producción agrícola. Sin embargo, seguí viendo la
venta en Cuba del café CUBITA..
5. El café CUBITA siempre ha sido envasado con el mismo diseño que se emplea
actualmente. Este diseño incluye la palabra “CUBITA” con letras estilizadas; tres líneas en rojo,
blanco y azul, que representan los colores de la bandera cubana, que atraviesan la palabra
“Cubita”; el fondo negro; y el ovalo naranja bajo la palabra “Cubita”, con una imagen de la isla
de Cuba dibujada con granos de café tostados en el centro del óvalo. Fotocopias fieles y
correctas del envase del café CUBITA están adjuntas al presente como Anexo 1. (Me han
informado que los números “C00__” puestos en los documentos en los Anexos a esta
Declaración han sido puestos anteriormente por los abogados estadounidenses de CIMEX como
parte del proceso anterior en la USPTO entre CIMEX y DM con respecto al derecho a la marca
CUBITA).
6. He estado la mayoría de mi vida como adulto involucrado en la producción,
comercialización o venta de café. Recientemente terminé escribiendo un libro sobre café con el
titulo “Café, sabor y mística” (en inglés “Coffee, Taste and Mysticism”), el cual se publicará la
editorial Arte y Literatura al finales del 2009.
7. En 1957, cuando tenía 20 años, trabajaba en los aspectos técnicos de la
producción de café para la Empresa Operadora de Centrales de Beneficio de Café en Santiago de
2
Cuba, que fue un proyecto dirigido por el Banco Nacional de Cuba para mejorar la calidad del
café cubano. En 1958, me mandaron a New Orleans por unos seis meses para aprender a catar
café.
8. En 1959, regresé a Cuba desde los Estados Unidos y empecé a trabajar en el
Banco para el Comercio Exterior de Cuba, allí estuve atendiendo la exportación del café verde.
En 1960, empecé a trabajar en el Instituto Cubano de Estabilización del Café, donde hacía
análisis de adulteración del café. Trabajé brevemente para el Ministerio de Comercio Exterior
pero lo dejé para estudiar agronomía en la Universidad de La Habana y me gradué en 1965 como
Ingeniero Agrónomo.
9. Después de graduarme, trabajaba para el Equipo de Investigación Económica de
la Revolución Cubana sobre varios asuntos, particularmente café, incluyendo en 1968 como Vice
Director de producción de café de la Provincia de Oriente, y luego de 1970 a 1972, trabajaba en
la Dirección Nacional de Café y Cacao. Desde aproximadamente 1973 a 1987, trabajaba en
CUBAEXPORT, primero como catador de café y luego desde 1986 a 1987, como Director del
Departamento de Café y Cacao. Este Departamento era responsable de la exportación del café
de Cuba, exclusivamente en grano verde. Como jefe del Departamento, era responsable de
encontrar mercados, asegurar la calidad del café, la transportación y la compra de las materias
primas.
10. En 1987, me nombraron Presidente de la Importadora-exportadora de Café
Centroamericano y de Brasil, S.A. en Panamá, la cual más adelante cambió su nombre a Kave
Coffee, S.A., y que fue involucrado en la importación y exportación del café de Centroamérica y
Brasil en aquel momento. Regresé a La Habana en 1990, continuando como Presidente de Kave
Coffee hasta 1995. En 1995, me nombraron Director de la División de Exportaciones y Marcas
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de la Distribuidora CIMEX, S.A, que exportaba varios productos de Cuba, y poco después de
que entré en este cargo la empresa asumió la responsabilidad de la venta y exportación de café
CUBITA en el mercado nacional así como de exportación. Mantuve este puesto hasta 2001
cuando fui a trabajar como asesor a AGRILUCA S.A. (que no estaba involucrada en la venta del
café CUBITA). Me jubilé en el 2007.
11. En función de mi participación de mucho tiempo en la industria cubana de café,
tengo mucho conocimiento del café cubano. Por muchos años, el café ha sido uno de los
productos agrícolas más importante de Cuba, para el consumo nacional, así como para la
exportación. Aunque Cuba no es un gran productor o exportador de café en términos del
volumen, en comparación con países como Brasil o Colombia, el café cubano ha tenido
renombre por mucho tiempo por su sabor y estilo único, y el café cubano ha sido exportado por
todo el mundo por muchos años, principalmente el café verde. Como consecuencia de su
reputación y renombre, normalmente el café cubano se vende a precios por encima de los precios
promedios en el Mercado mundial.
12. A diferencia de la exportación tradicional de café cubano en grano verde, el café
CUBITA fue creado especialmente como un café tostado, molido y envasado en Cuba, de alta
calidad, para la venta dentro de Cuba al sector del turismo y para la exportación a países
occidentales y otros países desarrollados, así como a Europa del Este.
13. Aproximadamente en el año 1989, empecé a participar en conversaciones sobre la
posibilidad de desarrollar productos de origen cubano que se identificaran específicamente con
Cuba, para la industria emergente del turismo. Por mi experiencia y cargo, estuve
específicamente involucrado en el desarrollo de un café de alta calidad, procesado y envasado en
Cuba, que se identificara con Cuba para venderse al sector del turismo. En 1990, regresé a Cuba
4
para abrir y dirigir la oficina de Kave Coffe en La Habana. Se estableció la oficina en La Habana
específicamente para crear y comercializar café cubano de alta calidad para su venta a turistas en
Cuba y potencialmente para su exportación desde Cuba, y que promoviera y protegiera la imagen
de Cuba y del café cubano.
14. Yo personalmente ideé el nombre “Cubita” en 1990, para este producto de café
cubano de alta calidad, precisamente para identificarlo con Cuba. La palabra “Cubita” es un
nombre común (no científico) o folclórico, que algunos campesinos pusieron a una variedad de
café sembrada en Cuba, que da cosechas dos veces al año en vez de una, también se llama “dos
tiempos”. Además, el nombre se seleccionó, porque obviamente “Cubita” suena muy similar a
“Cuba”, utilizando la forma diminutiva (“ita”) común en el idioma español, nunca he oído o
visto la palabra “cubita” utilizado en alguna forma que no sea referida a la variedad que acabo de
describir. También fue idea mía, poner el mapa de Cuba en el envase dibujándolo con granos de
café tostados, y poner los colores de la bandera cubana atravesando la palabra “Cubita” en el
envase. Trabajé directamente en 1991 con un diseñador gráfico para preparar el diseño del
envase del CUBITA.
15. Se lanzó la marca de café CUBITA en el Hotel Paraíso Puente Arena en
Varadero, Cuba, en 1991. Se adjunta a la presente como Anexo 2 copias fieles y correctas de
una fotos tomadas del lanzamiento al que yo asistí (estoy sentado en el centro derecho, llevando
una camisa azul y lentes, y mirando a la cámara C00270, y también me veo de espalda a la
cámara en C00268). Como Presidente de Kave Coffee, tuve conocimiento de que Kave Coffee
solicitó el registro de la marca CUBITA para café en la Oficina Cubana de Marcas, y que se
registró la marca en los últimos meses de 1991.
5
16. Las ventas del café CUBITA comenzaron al finales del 1991 a numerosos hoteles
por toda Cuba, y a las tiendas de Cubalse en La Habana y Santiago de Cuba, incluyendo las
tiendas de La Habana el “Náutico”, la de 3ra y 70, la de 5ta y 42, y Flores. Los hoteles
compraron CUBITA en grandes envases de 1000 gramos para hacer y servir café a sus
huéspedes, y también en envases más pequeños de 230 o 460 gramos, para venderse en las
tiendas de los hoteles. También en 1992 se comenzaron las ventas del café CUBITA en las
tiendas duty free del aeropuerto José Martí en La Habana y del aeropuerto de Santiago de Cuba.
Desde 1992, el café CUBITA ha sido vendido por toda Cuba a los hoteles para su uso dentro de
los mismos, a las tiendas de los hoteles para su venta a turistas y otros clientes, a las tiendas duty
free de los aeropuertos en Cuba y en las otras tiendas que venden en divisa. Desde 1992,
CUBITA ha sido por mucho, el café cubano tostado más vendido, en el mercado nacional así
como de exportación.
17. Se adjunta como Anexo 3 una copia fiel y correcta de las normas internas para el
control de la calidad que emití en nombre de Kave Coffee el 2 de julio de 1992, para su
aplicación para lograr y mantener consistente la alta calidad del café CUBITA.
18. En 1993, bajo mi supervisión y ayuda, incluyendo información que las
proporcioné, dos estudiantes (cuyos nombres no recuerdo) de la Universidad de La Habana,
realizaron su tesis de diploma, en relación con un estudio de Mercado del CUBITA. Se adjunta a
la presente como Anexo 4 copias fieles y correctas de algunas selecciones del estudio de
Mercado realizado por estas dos estudiantes, con traducción al inglés, (el estudio entero fue
presentado como C00001-C00096). El estudio de mercado muestra que en 1992 las ventas del
café CUBITA crecieron aproximadamente de $25,000 USD en enero de 1992, a más de
$150,000 USD en diciembre de 1992 (C00050). Cuba era bien conocida en aquel momento por
6
su exportación del café verde, y los estudiantes se propusieron determinar si las ventas del café
procesado, específicamente el café CUBITA, podrían crecer en importancia. Se anota en la
Introducción que el marketing es el factor más importante en la venta de productos de consumo y
servicios. Luego el texto del estudio dice, “Hablemos de nuestra posible solución, el producto
CUBITA. Este café está elaborado con el mejor grano que se da en nuestras montañas, tostado,
molido, envasado y distribuido bajo la dirección de la empresa Kave Coffee S.A.”, y se
identifican cuatro productos de CUBITA a la venta en Cuba en aquel entonces. (C00003).
También el estudio de marketing anotó que el café cubano en grano verde ha sido vendido al
segundo mejor precio en el mundo, después del café de Jamaica (C00014; C00023: “El café
verde cubano tiene una fama y un prestigio internacional ya alcanzados, al punto de ser el
segundo café mejor pagado en el mundo.”). Las estadísticas de precios en el Estudio de
Marketing fueron tomadas del F. O. Licht, Anuario Internacional de Café, 1992 (C00023).
19. Aunque la gran mayoría del café CUBITA se vendía en Cuba, aproximadamente
en el 1993, Kave Coffee empezó a exportar el café CUBITA a otros países, primero a Rusia y
Canadá. En 1993, fui a Canadá para ver la tienda de Thomas Hinds en Toronto que estaba
vendiendo el café CUBITA. Se Adjunta a la presente como Anexo 5 (C00256) una copia fiel y
correcta que muestra fielmente la fachada de la tienda de Thomas Hinds en Toronto, que visité
en 1993. Ya en medio de la década de los 90, se exportaba el café CUBITA a México,
Alemania, Bélgica, y el Caribe, y ya cuando salí de la Distribuidora CIMEX en el 2001, las
exportaciones se han extendido a otros países, incluyendo España, Inglaterra, Noruega, Suiza, y
Panamá.
20. Se adjunta a la presente como Anexo 6 una copia fiel y correcta del “Informe
Anual del 1995” del “Café Cubita” (C00145-153), que presenta información detallada sobre las
7
ventas del café CUBITA del año 1995. Incluyendo las ventas totales del CUBITA y las otras
marcas, sumaron $2,898,000 US, del cual todo, menos aproximadamente $177,000,
correspondían al CUBITA (C00153) (por volumen, 95.5% de las ventas correspondían a
CUBITA, C00145), y que también muestra unas comparaciones de ventas por los años 1993,
1994 y 1995 ((C00148-150).
21. En 1993, y cada año desde entonces hasta por lo menos el 2001, cuando salí de la
Distribuidora CIMEX, se presentó el café CUBITA en la Feria Internacional de La Habana anual
y otras ferias de comercio como la Feria Internacional del Caribe en Santiago de Cuba. La Feria
de 1993 otorgó a CUBITA la Medalla de Oro en reconocimiento de su calidad. Se adjunta a la
presente como Anexo 7 una copia fiel y correcta del Certificado de la Medalla de Oro de 1993 y
el Catalogo de la Feria Internacional de La Habana de 1993. (C00236-240). También el café
CUBITA fue premiado en la Feria Internacional del Caribe en Santiago de Cuba en 1994.
Adjunto a la presente como Anexo 8 una copia fiel y correcta del certificado del premio de
calidad otorgado al café CUBITA (C00129). Se adjunta como Anexo 9, un certificado de
reconocimiento de los tostadores del café CUBITA (en que se refiere al “Café Cubita, el orgullo
de Cuba”) otorgado en el marco de la conmemoración del 250 aniversario del café cubano en
1998.
22. En la última quincena de febrero de 1994, me reuní con Timothy Sheehan en La
Habana, Cuba, en mi capacidad de Presidente de Kave Coffee. Entendí que el Sr. Sheehan era
de los Estados Unidos, y el me hizo entender que era el principal de una compañía que vendía
café en los Estados Unidos. Recuerdo que la compañía del Sr. Sheehan en este momento no se
llamaba Ruta Maya. El Sr. Sheehan propuso la reunión conmigo, y antes de conocerlo yo tenía
entendido que el quería hablar del café CUBITA cubano conmigo. En esta reunión, el Sr.
8
Sheehan plante6 el tema del cafe cubano CUBITA, que obviamente era su inte..es principal en
esta reuni6n. Me parecia muy claro durante esta reuni6n que el Sr. Sheehan ya estaba enterado y
tenia conocimiento de la marca cubana de cafe CUBITA. Yo tenia entendido muy claramente
durante esta reuni6n que ni el Sr. Sheehan ni su compaiiia estaba vendiendo un cafe bajo la
marca CUBITA en este momento.
23. Durante mi empleo, era la intenci6n de Kave Coffee y luego de la Distribuidora
CIMEX de vender el cafe CUBITA en el mercado de los Estados Unidos tan pronto que la ley de
los Estados Unidos permita la venta de productos cubanos alIa.
Declaro bajo pena de perjurio bajo las leyes de los Estados Unidos que 10 anterior es cierto y
correcto basta 10 que yo sepa y creo.
Firmado este 10 dia de agosto 2009

La Habana, Cuba GON~MAYOR

__________________________________________
)
)
Opposer, )
)
) Serial No. 77252382
)
Applicant. )
)
DECLARATION OF GONZALO MANUEL BERNAZA MAYOR
I, GONZALO MANUEL BERNAZA MAYOR, declare the following:
1. I am over the age of 18, of sound mind, and capable of giving testimony herein. I
make this Declaration based on my own personal knowledge of the facts that are stated herein.
2. I reside at Calle 24, No. 357 entre 21 y 23, Plaza, City of Havana, Cuba. I have
been retired since 2007.
3. I am fluent and literate in Spanish. I am able to read documents in English and I
speak and understand some spoken English. However, I do not consider myself fluent in spoken
or written English, and therefore I make this Declaration in Spanish. I previously provided a
Declaration primarily addressed to these same matters in June 2008 in a previous trademark
proceeding in the United States involving the CUBITA mark for coffee, Corporacion Cimex,
S.A., v. DM Enterprises & Distributors, Inc., Opp. No. 91178943 (TTAB).
4. I was involved in the creation of the CUBITA coffee brand in Cuba in 1991,
including the selection of the “CUBITA” word in 1990, and the design for the CUBITA mark.
Through my employment with Kave Coffee, S.A. as well as Distribuidora CIMEX, S.A., I have
personal knowledge of the continuous use of the CUBITA mark for coffee in Cuba, commencing
1
with the launch of the product in Cuba in 1991, and the sales and marketing of CUBITA coffee
from 1991 through 2001, within Cuba and for export, as set forth in more detail below. In 2001,
I began to work as an advisor to the company AGRILUCA S.A. in Cuba, which exports products
for agricultural production. However, I continued to see CUBITA-branded coffee for sale in
Cuba.
5. CUBITA-branded coffee has always been packaged with the same design that is
currently used. This design includes the stylized word “Cubita”; the three lines in red, white and
blue that represent the colors of the Cuban flag that run through the word “Cubita”; the black
background; and the orange oval under the word “Cubita” with an image of the island of Cuba
made from roasted coffee beans in the center of the oval. True and correct photocopies of the
CUBITA coffee packaging are annexed hereto as Exhibit 1 (I am informed that the “C00__”
numbers on the documents in the Exhibits to this Declaration were previously affixed by the U.S.
attorneys for CIMEX as part of the prior trademark proceeding before the USPTO between
CIMEX and DM with respect to the right to the trademark CUBITA.)
6. I have spent almost all of my adult life involved in the production, marketing or
sale of coffee. I recently finished writing a book on coffee entitled “Café, sabor y mística” (in
English “Coffee, Taste and Mysticism”), which will be published by Arte y Literatura at the end
of 2009.
7. In 1957, when I was 20, I worked in technical aspects of coffee production for
Empresa Operadora de Centrales de Beneficio de Café in Santiago de Cuba, which was a project
directed by Banco Nacional de Cuba to improve the quality of Cuban coffee. In 1958, I was sent
to New Orleans for about six months to learn about taste testing of coffee.
2
8. In 1959, I returned to Cuba from the United States and began to work at Banco
para el Comercio Exterior de Cuba, where I attended to the export of unprocessed coffee beans.
In 1960, I went to work at the Instituto Cubano de Estabilización del Café, where I was involved
in the analysis of the adulteration of coffee. I worked briefly at the Ministry of External
Commerce, but left to study agronomy at the University of Havana, and I graduated in 1965 as
an Agronomy Engineer.
9. After graduating, I worked at the Equipo de Investigación Económica de la
Revolución Cubana on several matters, particularly coffee, including as Sub-Director of the
production of coffee in Oriente Province in 1968, and then from 1970-1972, I worked at the
Dirección Nacional de Café y Cacao. From about 1973-1987, I worked at CUBAEXPORT, first
as a taster of coffee and then from 1986-1987 as the Director of the Department of Coffee and
Cacao. This Department was responsible for the export of coffee from Cuba, exclusively as
unprocessed coffee beans. As the Department head, I was responsible for finding markets,
assuring the quality of the coffee, transportation, and purchase of raw materials.
10. In 1987, I became the President of Importadora-exportadora de Café
Centroamericano y de Brasil, S.A. in Panama, which later changed its name to Kave Coffee,
S.A., and which was involved in the import and export of coffee from Central America and
Brazil at that time. I returned to Havana in 1990, continuing as President of Kave Coffee until
1995. In 1995, I became Director of the Division of Exports and Brands of Distribuidora
CIMEX, S.A, which exported various products from Cuba, and soon after my arrival, the
company became responsible for the sale and export of CUBITA brand coffee in the domestic as
well as the export market. I remained in that position until 2001 when I went to work as an
3
advisor to AGRILUCA S.A. (which was not involved in the sale of CUBITA coffee). I retired in
2007.
11. As a result of my long involvement in the Cuban coffee industry, I am very
knowledgeable about Cuban coffee. Coffee has long been one of Cuba’s most important
agricultural products, both for domestic consumption and for export. Although Cuba is not a
large producer or exporter of coffee by volume, compared to countries such as Brazil or
Colombia, Cuban coffee has long been renowned for its unique flavor and style, and Cuban
coffee, primarily as unprocessed coffee beans, has been exported throughout the world for many
years. Because of its reputation and renown, Cuban coffee typically sells at higher than average
prices on the world market.
12. Unlike Cuba’s traditional export of unprocessed coffee beans, CUBITA coffee
was specifically created as a high quality coffee product, roasted, ground and packaged in Cuba,
to be marketed within Cuba to the tourist sector and for export to Western and other developed
nations, and to Eastern Europe.
13. In about 1989, I began to participate in discussions about the possible
development of Cuban-origin products that would be specifically identified with Cuba, for the
emerging tourism industry. Because of my experience and position, I was specifically involved
in developing a high quality coffee, processed and packaged in Cuba, which would be identified
with Cuba to be sold to the tourism sector. In 1990, I returned to Cuba to open and manage the
office of Kave Coffee in Havana. The Havana office was established specifically to create and
market a high quality Cuban coffee product for sale to tourists in Cuba, and potentially for export
from Cuba, that would promote and protect the image of Cuba and Cuban coffee.
4
14. I personally came up with the name “Cubita” in 1990, for this high quality Cuban
coffee product, precisely to identify it with Cuba. The word “Cubita” is a common (not
scientific), or folk, name that some farmers gave to a variety of coffee plant grown in Cuba that
yields harvests twice a year, instead of only once, and is also called the “two time” plant. The
name was also chosen because “Cubita” obviously sounds very similar to “Cuba,” using the
diminutive form (“ita”) common in the Spanish language, although I had never heard or seen the
word “cubita” used in any way other than to refer to the coffee plant just described. It was also
my idea to place the map of Cuba on the package drawn with roasted coffee beans, and to have
the colors of the Cuban flag running through the word “Cubita” on the package. I worked
directly with a graphic designer to prepare the CUBITA packaging design in 1991.
15. The CUBITA coffee brand was launched at the Paraíso Puente Arena Hotel in
Varadero, Cuba in 1991. Annexed hereto as Exhibit 2 are true and correct copies of photographs
taken of the launch, which I attended (I am seated in the middle right, wearing a blue shirt and
glasses, and facing the camera in C00270, and am also shown turned away from the camera in
C00268). As President of Kave Coffee, I was aware that Kave Coffee applied to register the
mark CUBITA for coffee with the Cuban trademark office, and that the mark was registered in
late 1991.
16. Sales of CUBITA branded coffee began in late 1991 to numerous hotels
throughout Cuba, and to Cubalse stores in Havana and Santiago de Cuba, including the Havana
stores “Nautico”, 3rd and 70th Street Store, 5th and 42nd Street Store, and Flores. The hotels
purchased CUBITA in large packages of 1000 grams for brewing coffee to serve to their guests,
and also in smaller packages of 230 or 460 grams to sell in the hotel stores. Sales of CUBITA
coffee also began in the duty free shops at José Martí Airport in Havana and the airport in
5
Santiago de Cuba in 1992. Since 1992, CUBITA coffee has been sold throughout Cuba to hotels
for use within the hotels; to hotel stores for sale to tourists and other customers, in duty free
shops in airports in Cuba, and in hard currency stores. From 1992, CUBITA was by far Cuba’s
best selling roasted coffee, both domestically and for export.
17. Annexed hereto as Exhibit 3 is a true and correct copy of the internal quality
control norms I issued in the name of Kave Coffee on July 2, 1992, for their application to
achieve and maintain consistently the high quality of CUBITA coffee.
18. In 1993, two female students (whose names I do not recall) at the University of
Havana conducted a market study of CUBITA in connection with their graduation thesis, under
my supervision and with my assistance, including information I provided them. Annexed hereto
as Exhibit 4 are true and correct copies of excerpts of the market study conducted by these two
students, with translation to English (the complete market study was produced as C00001-
C00096). The market study shows that during 1992, sales of CUBITA coffee grew from
approximately USD $25,000 in January 1992 to over USD $150,000 in December 1992
(C00050). Cuba was well-known at the time for its exports of green unprocessed coffee, and the
students set out to determine whether sales of processed coffee, specifically CUBITA coffee,
could grow in importance. The introduction notes that marketing is the most important factor in
the sale of consumer goods and services. The study then states, “We speak of our possible
solution, the product CUBITA. This coffee is produced with the best beans from our mountains,
roasted, ground, packaged and distributed under the direction of Kave Coffee S.A.,” and
identifies four CUBITA coffee products then offered for sale in Cuba (C00003). The market
study also noted that Cuban unprocessed coffee beans sold for the second highest price in the
world, after Jamaican coffee (C00014; C00023: “Cuban green coffee has already achieved
6
international fame and prestige, to the point that it is the second highest priced coffee in the
world.”). The price figures in the Marketing Study were taken from F.O. Licht, International
Coffee Annual, 1992 (C00023).
19. Although the great majority of CUBITA coffee was sold in Cuba, in
approximately 1993, Kave Coffee began to export CUBITA coffee to other countries, first
Russia and Canada. In 1993, I went to Canada to see the Thomas Hinds store in Toronto, which
was selling CUBITA coffee. Annexed hereto as Exhibit 5 (C00256) is a true and correct copy of
a photograph that accurately depicts the storefront of the Thomas Hinds store in Toronto that I
visited in 1993. By the middle of the decade of the 1990’s, CUBITA coffee was also being
exported to Mexico, Germany, Belgium, and the Caribbean, and by the time I left Distribuidora
CIMEX in 2001, exports had been extended to other countries, including Spain, England,
Norway, Switzerland, and Panama.
20. Annexed hereto as Exhibit 6 is a true and correct copy of the “Informe Annual del
1995” for “Café Cubita” (C00145-153), which provides detailed information on CUBITA brand
coffee sales for 1995. Including the total sales for CUBITA and two other brands, they added to
US$2,898,000, of which all but approximately $177,000 was for CUBITA (C00153) (by weight,
95.5% of sales were of CUBITA, C00145), and which also shows comparisons of sales for the
years 1993, 1994 and 1995 ((C00148-150).
21. In 1993, and in every year since until at least 2001, when I left Distribuidora
CIMEX, CUBITA was displayed at the annual Havana International Fair and other trade fairs
such as the Caribbean International Fair in Santiago de Cuba. The 1993 Fair, bestowed on
CUBITA a Gold Medal in recognition of its quality. Annexed hereto as Exhibit 7 is a true and
correct copy of the 1993 Gold Medal Certificate and the 1993 Havana International Fair
7
Catalogue (C00236-240). CUBITA coffee was also honored at the July 1994 Caribbean
International Fair held in Santiago de Cuba. Annexed hereto as Exhibit 8 is a true and correct
copy of the certificate for the prize for quality for CUBITA coffee (C00129). A certificate
honoring the roasters of CUBITA coffee (referring to “Café Cubita, the pride of Cuba”) in
commemoration of the 250th anniversary of Cuban coffee in 1998 is annexed hereto as Exhibit 9.
22. In the last half of February 1994, I met with Timothy Sheehan in Havana, Cuba,
in my capacity as President of Kave Coffee. My understanding was that Mr. Sheehan was from
the United States, and he represented to me that he was the principal of a company that sold
coffee in the United States. My recollection is that the name of Mr. Sheehan’s company at that
time was not Ruta Maya. Mr. Sheehan proposed the meeting with me, and I understood from
before we met that he wished to discuss the Cuban CUBITA coffee brand with me. At that
meeting, Mr. Sheehan raised the topic of the Cuban CUBITA coffee brand, which was clearly his
primary interest at that meeting. It was very clear to me during this meeting that Mr. Sheehan
was already aware of and knowledgeable about the Cuban CUBITA coffee brand. It was my
very clear understanding during this meeting that neither Mr. Sheehan nor his coffee company
was selling coffee under the mark CUBITA at the time.
23. During my employment, it was the intention of Kave Coffee and later
Distribuidora CIMEX to sell CUBITA coffee in the United States market as soon as United
States law allowed Cuban goods to be sold there.
I declare under penalty of perjury of the laws of the United States that the foregoing is true and
correct to the best of my knowledge, information, and belief.
Signed this 10th day of August, 2009 _________/s/___________________________

Havana, Cuba GONZALO MANUEL BERNAZA MAYOR
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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.

II. Sc. Maria. de los Angeles Sanchez Torres.

ASIMISMp:'C"ERTIFICO: Que el veintisiete de diciembre de mil novecientos

Y a petici6n de Carlos A. Tejeiros Morcate. se expide la presente, previo el pago de

Catific:ade oldie Cuban Office ofIndustrial Property

the following it true and correct:

1. I am a lawyer, licensed to practice law in the State ofNew York, and am of

comparative intemationallaw. I am fluent in the Spanish language.

2. I translated the Certificate ofthe Cuban Office ofIndust.rial Property from

translation thereof which is a true and correct translation into English.

Signed this 7th day of August 2009

Trademark/Service Mark Application, Principal Register

The table below presents the data as entered.

*COUNTRY United States

LEGAL ENTITY INFORMATION

Ruta Maya Holdings LC -- U.S. citizen

PTO Form 1478 (Rev 9/2006)

Trademark/Service Mark Application, Principal Register

Serial Number: 77473742

MARK: Cubita (Standard Characters, see mark)

The applicant hereby appoints Merrily S. Porter

Signature: /Merrily S. Porter/ Date Signed: 05/13/2008

Signature: /James O. Houchins/ Date Signed: 05/13/2008

RAM Sale Number: 4580

Serial Number: 77473742

UNITED STATES PATENT AND TRADEMARK OFFICE

SERIAL NO: 77/473742

APPLICANT: Ruta Maya Royalty LTD

ISSUE/MAILING DATE: 8/28/2008

Potential 2(d) Likelihood of Confusion

37 C.F.R. §2.32(a)(3)(ii)-(iii); TMEP §§803.03(b), 803.04.

VIEW OFFICE ACTION: Click on this link

Response to Office Action

The table below presents the data as entered.

LEGAL ENTITY SECTION (proposed)

Ruta Maya Royalty LTD, a limited partnership organized

Response to Office Action

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Proposed: Class 030 for Coffee

APPLICANT AND/OR ENTITY INFORMATION

Signature: /Merrily Porter/ Date: 02/25/2009

Serial Number: 77473742

UNITED STATES PATENT AND TRADEMARK OFFICE

SERIAL NO: 77/473742

APPLICANT: Ruta Maya Royalty LTD

ISSUE/MAILING DATE: 3/19/2009

Action on this application is suspended pending the disposition of:

- Application Serial No(s). 77252382

VIEW OFFICE ACTION: Click on this link

APPLICANT CORPORACION CIMEX, S.A.’S MOTION FOR SUMMARY JUDGMENT

PLEASE TAKE NOTICE THAT Applicant CORPORACION CIMEX, S.A.

pursuant to 37 C.F.R. § 2.122(b).

in DM Enterprises based on CIMEX’s priority under Article 7 of the General Inter-American

7 of the IAC to determine the registerability of a mark in Opposition proceedings).

same position as DM Enterprises: As the undisputed evidence discussed below shows, it

CUBITA mark. Thus, exactly as in DM Enterprises, CUBITA is entitled to summary judgment

A. Applicant CIMEX’s CUBITA Coffee Mark

“roasted coffee” (“café tostado”):

Industrial Property (“OCPI”)); Application File (Cuban Trademark Office registration

predecessor, the National Office of Inventions, Information Technology and Trademarks, in

Goldstein Decl. Ex. 9.

common Spanish diminutive form (“ita”). Id.

anniversary of Cuban coffee in 1998. Bernaza Decl. ¶ 21; Exs. 7-9.

goods from Cuba.