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COURSE OUTLINE
Code Credit Hours Course Objective

MGT-303

Title METHODS IN BUSINESS RESEARCH 3 Semester Fall 2013 The quality of business decisions depends to a great extent on the information available to the decision maker !t is the function of business research to provide information for this decision"making The main purpose of this course is the prospective business decision makers #ith an understanding of research methods ZUNNOORAIN KHAN Donald. R. Coope ! "a#ela S. S$%&ndle & Business Research Methods U#a Se'a an&'esearch Method For Business; A Skill Building Approach (avis& )usiness 'esearch *ethods +mory& )usiness 'esearch *ethods http&--managementhelp org-businessresearch1 The students must reach the class"rooms in time .ate comers may join the class but are not entitled to be marked/ present/ 2 0ttendance shall be marked at the start of the class Students failing to secure 123 attendance shall not be allo#ed to sit in the 4inal +xamination 3 The assignment submission dead"line must be observed !n case of late submission5 673 marks may be deducted for each day * Those #ho are absent on the announcement date of the assignment - test5 must get the topic - chapter of the test - assignment confirmed through their peers + *obile phones must be s#itched"off in the class"rooms , Course"books and relevant course material is available in the .ibrary for reference and photo copying

!nstructor

Suggested book $s% 'eference book $s% ,eb source $s% Cla(( "ol&$)

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8 62 *arks

F&nal Te # E0a# 1 2 +0 Ma '( E03e nal E4al5a3&on

4inal Term +xam 27 *arks

0ttendance - Conduct 0ssignment 9iva - Test - :ui; Teacher evaluation

8 72 *arks 8 67 *arks 86< *arks 86 *ark

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CHA"TER/19 INTRODUCTION TO BUSINESS RESEARCH 6 = ,hy study business research Structure of decision making5 level of decision making a% >oals b% (ecision support c% )usiness intelligence d% Strategy e% Tactics +merging hierarchy of information based decision makers !nternal research suppliers vs +xternal research suppliers

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p.01 p 7@ p 71 p 71 p 71 p 7A p 7A p 7< p 7< p 6= ".2< p ?7 p ?= p ?? p ?2 p ?B p @7 p @? (iscussion on the selection of topic for sample research proposal as major assignment and submission of topic >3 #a '(? p.+2 p 2@ p 2A p 2< p B< p 17 p 17 p 16 p 16 Ma:o a((&.n#en3 7&ll ;e .&4en on #a'&n. a (a#ple e(ea $% p opo(al on an) 3op&$

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CHA"TER/29 THINKIN- LIKE A RESEARCHER 6 2 = ? 'esearch as a Scientific *ethod a% (eductive theory b% !nductive theory The .anguage of 'esearch a% Concepts and its essentials $Theoretical 4rame#ork% b% 9ariables and its essentials Proposition and Hypotheses

RESEARCH AS SCIENTIFIC IN=ESTI-ATION 6 = ? @ 2 B 1 A < The hallmark of scientific research Purposiveness 'igor Testability 'eliability Precision and confidence Objectivity >enerali;ability Parsimony

Hand outs #ill be provided

CHA"TER/39 THE RESEARCH "ROCESS9 AN O=ER=IE6 6 = ? * )usiness research processes *anagement questions 'esearch process issues a% 4avored technique syndrome b% Company database mining c% Cnresearchable questions d% !ll"defined management problem e% Politically motivated research Hypothesis development

CHA"TER/*9 BUSINESS RESEARCH RE@UEST AND "RO"OSAL + 6 = The 'esearch proposal5 importance for manager and researcher Types of research proposal a% !nternal proposal b% +xternal proposal

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M&d Te # E0a#(
? Structuring the research proposal a% +xecutive summery b% Problem statement c% 'esearch objectives d% .iterature revie# e% !mportance of the study f% 'esearch design g% (ata analysis h% Dature and form of results i% :ualification of researcher j% )udget and schedule k% 'esearch proposal evaluation p <B p <B p <B p <B p <B p <B p <A p <A p <A p <A p << p 672

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CHA"TER/+9 ETHICS IN BUSINESS RESEARCH 6 ,hat are research ethics = +thical treatment of participants a% )enefits b% (eception c% !nformed consent d% (ebriefing participants e% 'ight to privacy ? +thics and the sponsor a% Confidentiality b% 'ight to quality research c% SponsorEs ethics @ 'esearcher and team members a% Safety b% +thical behavior of assistant c% Protection of anonymity 2 Professional standard CHA"TER/,9 RESEARCH DESI-N9 AN O=ER=IE6 6 ,hat is research designF a% Classification of designs = +xploratory studies a% :ualitative techniques b% Secondary data analysis c% 4ocus group d% T#o stage design

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Submission of at least @ research papers5 case studies5 or any other authentic document literature $in soft form% supporting sample research topic >3 #a '(?

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(escriptive studies Causal $explanatory% studies a% Causal relationship b% Testing causal hypotheses c% Causal and experimental design d% Causation and ex post facto design

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10

CHA"TER/A9 SECONDARC DATA SEARCHES The +xploratory Phase Search Strategy a% .evel of information b% Types of information sources c% +valuating the information sources d% Searching the bibliographic database e% Searching ,orld ,ide ,eb for information f% Searching for specific type of information on the ,eb CHA"TER/109 SUR=ECS 6 Characteristics of the communication approach a% The nature of primary data collection = +rror in communication research a% !ntervie# error b% Participant error c% Choosing a communication method ? Self administered survey and its evaluation @ Survey via telephone intervie# and its evaluation 2 Survey via personal intervie# and its evaluation B Selecting an optical survey methods CHA"TER/129 MEASUREMENT 6 The nature of measurement = *easurement scales a% Dominal scale b% Ordinal scale c% !nterval scale d% 'atios scale ? Sources of measurement differences @ Characteristics of good measurement a% 9alidity b% 'eliability c% Practicality CHA"TER/1*9 @UESTIONNAIRE AND INSTRUMENTS 6 'esearch question hierarchy a% Types of scale for desired analysis b% Communication approach c% (isguising objective and sponsor = Constructing and refining the measurement questions a% :uestions categories and an structure b% :uestion contents c% :uestion #ording d% 'esponse strategy e% Sources of existing questions ? (rafting and refining the instruments

11

12

=nd draft of Sample 'esearch Proposals #ill be taken and corrections suggested if any

13

Sample :uestionnaire #ill be developed for concerned topic and marked >* #a '(?

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*easurement question sequencing

p ?11 p.*00 p @7= p @7@ p @7B p @7< p @6@ p @6@ p @6B p @6A p @=7 p @== p @=? p @=@ p @=2 4inal draft of 'esearch Proposals #ill be taken as major assignment and marked according to given standards >10 #a '(? S5;#&((&on o8 3%e Re(pon(e o8 D5e(3&onna& e >3 #a '(? 0ttendance >+ #a '(?

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CHA"TER/1+9 SAM"LIN6 Dature of sampling a% 0 good sampling b% Types of sample design = Steps in sampling design ? Probability sampling a% Systematic sampling b% Stratified sampling c% Cluster sampling d% (ouble sampling @ Don"probability sampling a% Convenience b% Purposive sampling c% Sno#ball In3e nal e4al5a3&on 7&ll ;e d&(pla)ed >+0 MARKS?

FINAL EEAMINATION >+0 MARKS?

Submitted by& 0pproved by the head of depptt $HO(%9 Signature $HO(%

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ZUNNOORAIN KHAN

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