Dubit Online World Model

Month 1 Month 2 Month 3 Month 4 Month 5

Build Build Build Build Closed B

Uniques beginning of month 0 0 0 0 0

Churn 0% 0% 0% 0% 0%
Users Lost To Churn 0 0 0 0 0

User Sending Invites 0% 0% 0% 0% 0%

Number Friends Invited 0 0 0 0 0
Total Invites Sent 0 0 0 0 0

Paid Acquisition Uniques 0 0 0 0 0

Converted Users 0 0 0 0 0
Network Saturation 0% 0% 0% 0% 0%
User Conversion Rate 0% 0% 0% 0% 0%
Adjusted User Conversion Rate 0% 0% 0% 0% 0%

Viral Growth Factor 0 0 0 0 0

Converted Users 0 0 0 0 0

Uniques end of month 0 0 0 0 0

Vists Per Month

AverageVisits Per Month 0 0 0 0 0
Total Visits Per Month 0 0 0 0 0
Average Visits Per Day 0 0 0 0 0
Concurrent Users
Peak Concurrent Users 0 0 0 0 0
Min Concurrent Users 0 0 0 0 0

Subscribers
Percentage Subscribers 0% 0% 0% 0% 0%
Total Subscribers 0 0 0 0 0
Subscription Spend Per Month £- £- £- £- £-
Gross Revenue £- £- £- £- £-

Cost of Sales £- £- £- £- £-

Net Subscriber Revenue £- £- £- £- £-

Micropayments / Item Sales

Percentage Item Buyers 0% 0% 0% 0% 0%
Total Item Buyers 0 0 0 0 0
Average Spend Per Month £- £- £- £- £-
Gross Revenue £- £- £- £- £-

Percentage Credit Card Transaction 0% 0% 0% 0% 0%

Percentage Mobile Transaction 0% 0% 0% 0% 0%

Cost of Credit Card Sales £- £- £- £- £-

Cost of Mobile Sales £- £- £- £- £-
Total Cost of Sales £- £- £- £- £-

Net Micropayment Revenue £- £- £- £- £-

Gross Revenue £- £- £- £- £-
Cumulative Gross Revenue £- £- £- £- £-

Cost of Sales £- £- £- £- £-

Gross Profit £- £- £- £- £-
Cumulative Gross Profit £- £- £- £- £-
Build Costs
Build £35,000 £35,000 £35,000 £35,000 £35,000

Running Costs
Customer Support & Moderation £- £- £- £- £-
Hosting / Infrastructure £- £- £- £- £-
Content Updates £- £- £- £- £-
Acquisition Costs £- £- £- £- £-

Internal Costs
Consulting Services £- £- £- £- £-
Communications £- £- £- £- £-
Marketing and Branding £- £- £- £- £5,000
Travel Entertainment Trade show £- £- £- £- £-
Legal Accounting £- £- £- £- £-
Salaries and benefits £- £- £- £- £-

Total Costs £35,000 £35,000 £35,000 £35,000 £40,000

Cumulative Costs £35,000 £70,000 £105,000 £140,000 £180,000

CPU (Cost Per User) £- £- £- £- £-

ARPU (Ave Revenue Per User) £- £- £- £- £-
LTV (Life Time Value) £- £- £- £- £-

Net Profit -£35,000 -£35,000 -£35,000 -£35,000 -£40,000

Cumulative Net Profit -£35,000 -£70,000 -£105,000 -£140,000 -£180,000

-35,000.00 -70,000.00 -105,000.00 -140,000.00 -180,000.00

Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14
Open Beta Launch Live Live Live Live Live Live Live

0 12000 29934 48458 68334 91471 111117 130147 150439

0% 33% 33% 33% 33% 33% 33% 33% 33%

0 3960 9878 15991 22550 30185 36669 42949 49645

0% 20% 22% 23% 25% 25% 26% 28% 29%

0 4 4.7 5.3 6.0 6 6.3 6.5 6.8
0 9600 22137 35345 53801 68531 81756 99561 122725

0 100000 100000 100000 100000 100000 100,000.0 100,000.0 100,000.0

0 12000 33,894 62,296 98,163 143,850 193,682 249,381 312,621

0% 0.12% 0.34% 0.62% 0.98% 1.44% 1.94% 2.49% 3.13%
0% 20.0% 23% 27% 30% 30.0% 31% 33% 34%
0% 20.0% 23.3% 26.5% 29.7% 29.6% 30.6% 31.7% 32.7%

0 0.16 0.24 0.33 0.45 0.44 0.50 0.57 0.63

0 21894 28402 35867 45687 49832 55699 63240 72820

0 29934 48458 68334 91471 111117 130147 150439 173614

0 4 4.7 5.3 6.0 6 6.3 6.5 6.8

0 83867 182913 311443 479414 607765 753952 911904 1093676
0 2796 6097 10381 15980 20259 25132 30397 36456
 0 320 698 1189 1830 2320 2878 3480 4174
0 1 3 4 7 8 10 13 15

0% 5% 6% 7% 8% 8% 9% 9% 10%
0 600 1796 3392 5467 7318 9445 11713 14292
£- £4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00
£- £2,400 £7,184 £13,568 £21,867 £29,271 £37,780 £46,853 £57,167

£- £173 £517 £977 £1,574 £2,107 £2,720 £3,373 £4,116

£- £2,227 £6,667 £12,591 £20,292 £27,163 £35,060 £43,480 £53,051

0% 2% 3% 3% 4% 4% 4% 4% 4%
0 240 798 1615 2733 3659 4445 5206 6018
£- £1.00 £1.03 £1.07 £1.10 £1.10 £1.15 £1.20 £1.25
£- £240 £825 £1,723 £3,007 £4,025 £5,111 £6,247 £7,522

0% 70% 67% 63% 60% 60% 58% 55% 53%

0% 30% 33% 37% 40% 40% 43% 45% 48%

£- £37 £119 £229 £368 £492 £576 £648 £719

£- £32 £124 £284 £541 £724 £978 £1,265 £1,608
£- £70 £242 £513 £909 £1,217 £1,553 £1,913 £2,327

£- £170 £583 £1,210 £2,098 £2,808 £3,558 £4,334 £5,195

£- £2,640 £8,009 £15,291 £24,873 £33,295 £42,891 £53,100 £64,689

£- £2,640 £10,649 £25,940 £50,813 £84,109 £127,000 £180,100 £244,789

£- £242 £760 £1,490 £2,483 £3,324 £4,274 £5,287 £6,443

£- £2,398 £7,249 £13,801 £22,390 £29,971 £38,618 £47,813 £58,246

£- £2,398 £9,647 £23,448 £45,838 £75,810 £114,427 £162,241 £220,487
 £35,000 £- £- £- £- £- £- £- £-

£- £5,948 £6,354 £6,880 £7,569 £8,094 £8,693 £9,341 £10,085

£- £585 £655 £745 £864 £954 £1,057 £1,168 £1,296
£- £8,000 £8,000.00 £8,000.00 £8,000.00 £8,000 £8,000.00 £8,000.00 £8,000.00
£- £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000

£- £- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £- £-
£15,000 £30,000 £10,000 £- £- £- £- £- £-
£- £- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £- £-

£50,000 £94,533 £75,009 £65,626 £66,432 £67,048 £67,750 £68,508 £69,381

£230,000 £324,533 £399,542 £465,168 £531,600 £598,649 £666,399 £734,908 £804,289

£- £7.88 £2.51 £1.35 £0.97 £0.73 £0.61 £0.53 £0.46

£- £0.22 £0.27 £0.32 £0.36 £0.36 £0.39 £0.41 £0.43
£- £0.67 £0.81 £0.96 £1.10 £1.10 £1.17 £1.24 £1.30

-£50,000 -£92,136 -£67,759 -£51,825 -£44,042 -£37,077 -£29,132 -£20,695 -£11,135

-£230,000 -£322,136 -£389,895 -£441,720 -£485,762 -£522,839 -£551,972 -£572,667 -£583,802

-230,000.00 -322,135.91 -389,895.38 -441,720.02 -485,762.13 -522,839.30 -551,971.71 -572,666.82 -583,801.87

Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22
Live Live Live Live Live Live Live Live

173614 201432 232471 266483 303822 345158 391320 443191

33% 33% 33% 33% 33% 33% 33% 33%

57292 66472 76715 87939 100261 113902 129136 146253

30% 31% 32% 32% 33% 34% 35% 35%

7 7.0 7.0 7.0 7.0 7.0 7.0 7.0
152921 183366 215392 250612 290368 335901 388423 449098

100000 100,000.0 100,000.0 100,000.0 100,000.0 100,000.0 100,000.0 100,000.0

385,440 470,551 568,062 678,790 804,068 945,665 1,105,730 1,286,736

3.85% 4.71% 5.68% 6.79% 8.04% 9.46% 11.06% 12.87%
35.0% 36% 37% 38% 39% 41% 42% 43%
33.7% 34.4% 35.1% 35.7% 36.3% 36.7% 37.1% 37.3%

0.71 0.74 0.78 0.81 0.84 0.87 0.90 0.92

85110 97512 110727 125278 141597 160064 181007 204667

201432 232471 266483 303822 345158 391320 443191 501606

7 7.0 7.0 7.0 7.0 7.0 7.0 7.0

1312658 1518658 1746337 1996065 2271429 2577673 2920789 3306789
43755 50622 58211 66536 75714 85922 97360 110226
 5010 5796 6665 7618 8669 9838 11148 12621
18 21 24 27 31 35 40 45

10% 10% 11% 11% 12% 12% 13% 13%

17361 21038 25313 30201 35783 42186 49567 58107
£4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00
£69,445 £84,154 £101,254 £120,805 £143,134 £168,744 £198,269 £232,429

£5,000 £6,059 £7,290 £8,698 £10,306 £12,150 £14,275 £16,735

£64,445 £78,095 £93,964 £112,107 £132,828 £156,594 £183,993 £215,694

7% 8% 9% 9% 10% 11% 12% 12%

12153 15667 19889 24872 30720 37584 45654 55153
£1.30 £1.31 £1.32 £1.33 £1.34 £1.36 £1.37 £1.38
£15,799 £20,541 £26,298 £33,162 £41,301 £50,947 £62,394 £75,988

50% 48% 46% 43% 41% 39% 37% 34%

50% 52% 54% 57% 59% 61% 63% 66%

£1,389 £1,713 £2,076 £2,472 £2,899 £3,359 £3,851 £4,375

£3,555 £4,827 £6,443 £8,456 £10,945 £14,010 £17,782 £22,417
£4,944 £6,540 £8,519 £10,928 £13,844 £17,370 £21,634 £26,792

£10,855 £14,001 £17,779 £22,234 £27,457 £33,578 £40,760 £49,196

£85,244 £104,695 £127,552 £153,968 £184,435 £219,691 £260,663 £308,417

£330,033 £434,728 £562,280 £716,247 £900,682 £1,120,373 £1,381,036 £1,689,453

£9,944 £12,599 £15,809 £19,626 £24,150 £29,519 £35,909 £43,527

£75,300 £92,096 £111,743 £134,342 £160,285 £190,172 £224,754 £264,891

£295,787 £387,883 £499,626 £633,967 £794,252 £984,424 £1,209,178 £1,474,069
 £- £- £- £- £- £- £- £-

£10,982 £11,826 £12,759 £13,782 £14,911 £16,165 £17,571 £19,153

£1,450 £1,595 £1,755 £1,931 £2,124 £2,340 £2,581 £2,853
£8,000 £8,000.00 £8,000.00 £8,000.00 £8,000.00 £8,000.00 £8,000.00 £8,000.00
£50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000

£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-

£70,432 £71,421 £72,514 £73,713 £75,035 £76,505 £78,152 £80,005

£874,721 £946,142 £1,018,657 £1,092,370 £1,167,405 £1,243,910 £1,322,062 £1,402,068

£0.41 £0.35 £0.31 £0.28 £0.25 £0.22 £0.20 £0.18

£0.49 £0.52 £0.55 £0.58 £0.61 £0.64 £0.67 £0.70
£1.49 £1.58 £1.66 £1.75 £1.84 £1.93 £2.02 £2.11

£4,868 £20,674 £39,229 £60,629 £85,250 £113,667 £146,601 £184,885

-£578,934 -£558,260 -£519,031 -£458,403 -£373,153 -£259,486 -£112,884 £72,001

-578,933.84 -558,259.60 -519,031.02 -458,402.51 -373,152.54 -259,485.89 -112,884.47 72,000.80

Month 23 Month 24 Month 25 Month 26 Month 27 Month 28 Month 29 Month 30
Live Live Live Live Live Live Live Live

501606 567210 640264 708218 761164 792460 799228 782303

33% 33% 33% 33% 33% 33% 33% 33%

165530 187179 211287 233712 251184 261512 263745 258160

36% 37% 37% 37% 37% 37% 37% 37%

7.0 7 7 7 7 7 7 7
518946 598639 674003 723235 742445 731623 694846 639264

100,000.0 100000 100000 100000 100000 100000 100000 100000

1,491,404 1,722,538 1,982,771 2,262,013 2,548,671 2,831,151 3,099,431 3,346,251

14.91% 17.23% 19.83% 22.62% 25.49% 28.31% 30.99% 33.46%
44% 45.0% 45.0% 45.0% 45.0% 45.0% 45.0% 45.0%
37.3% 37.2% 36.1% 34.8% 33.5% 32.3% 31.1% 29.9%

0.95 0.96 0.93 0.90 0.87 0.84 0.80 0.78

231135 260233 279241 286658 282480 268280 246820 221349

567210 640264 708218 761164 792460 799228 782303 745492

7.0 7 7 7 7 7 7 7
3740856 4226160 4719688 5142839 5437686 5570910 5535360 5347283
124695 140872 157323 171428 181256 185697 184512 178243
 14277 16130 18013 19628 20754 21262 21126 20409
51 58 65 71 75 76 76 73

14% 14% 14% 14% 14% 14% 14% 14%

67995 79409 89637 99151 106563 110944 111892 109522
£4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00
£271,982 £317,638 £358,548 £396,602 £426,252 £443,778 £447,568 £438,090

£19,583 £22,870 £25,815 £28,555 £30,690 £31,952 £32,225 £31,542

£252,399 £294,768 £332,732 £368,047 £395,562 £411,826 £415,343 £406,547

13% 14% 14% 14% 14% 14% 14% 14%

66323 79409 89637 99151 106563 110944 111892 109522
£1.39 £1.40 £1.40 £1.40 £1.40 £1.40 £1.40 £1.40
£92,116 £111,173 £125,492 £138,811 £149,188 £155,322 £156,649 £153,331

32% 30% 30% 30% 30% 30% 30% 30%

68% 70% 70% 70% 70% 70% 70% 70%

£4,927 £5,498 £6,206 £6,865 £7,378 £7,682 £7,747 £7,583

£28,095 £35,020 £39,530 £43,725 £46,994 £48,926 £49,344 £48,299
£33,023 £40,518 £45,736 £50,591 £54,373 £56,608 £57,092 £55,883

£59,093 £70,655 £79,755 £88,220 £94,816 £98,714 £99,557 £97,449

£364,098 £428,811 £484,040 £535,413 £575,440 £599,100 £604,217 £591,421

£2,053,551 £2,482,362 £2,966,401 £3,501,814 £4,077,254 £4,676,354 £5,280,571 £5,871,992

£52,605 £63,388 £71,552 £79,146 £85,063 £88,560 £89,317 £87,425

£311,492 £365,423 £412,488 £456,267 £490,377 £510,540 £514,900 £503,996

£1,785,561 £2,150,984 £2,563,472 £3,019,739 £3,510,116 £4,020,656 £4,535,556 £5,039,552
 £- £- £- £- £- £- £- £-

£20,931 £22,919 £24,941 £26,675 £27,883 £28,429 £28,283 £27,513

£3,158 £3,500 £3,847 £4,145 £4,352 £4,446 £4,421 £4,288
£8,000.00 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000
£50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000

£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-

£82,089 £84,419 £86,788 £88,820 £90,235 £90,875 £90,704 £89,801

£1,484,157 £1,568,576 £1,655,364 £1,744,184 £1,834,419 £1,925,293 £2,015,997 £2,105,798

£0.16 £0.15 £0.14 £0.13 £0.12 £0.11 £0.11 £0.11

£0.73 £0.76 £0.76 £0.76 £0.76 £0.76 £0.76 £0.76
£2.20 £2.29 £2.29 £2.29 £2.29 £2.29 £2.29 £2.29

£229,403 £281,004 £325,700 £367,447 £400,142 £419,665 £424,196 £414,195

£301,404 £582,408 £908,108 £1,275,555 £1,675,698 £2,095,363 £2,519,559 £2,933,754

301,403.96 582,408.27 908,107.85 1,275,555.31 1,675,697.72 2,095,362.73 2,519,558.86 2,933,753.68

Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 Month 37 Month 38
Live Live Live Live Live Live Live Live

745492 694370 634979 572788 512086 455786 405526 361932

33% 33% 33% 33% 33% 33% 33% 33%

246012 229142 209543 189020 168988 150409 133823 119438

37% 37% 37% 37% 37% 37% 37% 37%

7 7 7 7 7 7 7 7
573295 504767 439654 381642 332344 291862 259387 233695

100000 100000 100000 100000 100000 100000 100000 100000

3,567,600 3,762,491 3,932,242 4,079,594 4,207,912 4,320,600 4,420,749 4,510,979

35.68% 37.62% 39.32% 40.80% 42.08% 43.21% 44.21% 45.11%
45.0% 45.0% 45.0% 45.0% 45.0% 45.0% 45.0% 45.0%
28.9% 28.1% 27.3% 26.6% 26.1% 25.6% 25.1% 24.7%

0.75 0.73 0.71 0.69 0.68 0.66 0.65 0.64

194891 169751 147352 128318 112688 100149 90230 82425

694370 634979 572788 512086 455786 405526 361932 324919

7 7 7 7 7 7 7 7
5039519 4652722 4227183 3797059 3387551 3014589 2686102 2403979
167984 155091 140906 126569 112918 100486 89537 80133
 19234 17758 16134 14492 12929 11506 10252 9175
69 64 58 52 46 41 37 33

14% 14% 14% 14% 14% 14% 14% 14%

104369 97212 88897 80190 71692 63810 56774 50670
£4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00 £4.00
£417,476 £388,847 £355,588 £320,761 £286,768 £255,240 £227,094 £202,682

£30,058 £27,997 £25,602 £23,095 £20,647 £18,377 £16,351 £14,593

£387,417 £360,850 £329,986 £297,666 £266,121 £236,863 £210,744 £188,089

14% 14% 14% 14% 14% 14% 14% 14%

104369 97212 88897 80190 71692 63810 56774 50670
£1.40 £1.40 £1.40 £1.40 £1.40 £1.40 £1.40 £1.40
£146,116 £136,097 £124,456 £112,266 £100,369 £89,334 £79,483 £70,939

30% 30% 30% 30% 30% 30% 30% 30%

70% 70% 70% 70% 70% 70% 70% 70%

£7,227 £6,731 £6,155 £5,552 £4,964 £4,418 £3,931 £3,508

£46,027 £42,870 £39,204 £35,364 £31,616 £28,140 £25,037 £22,346
£53,253 £49,601 £45,359 £40,916 £36,580 £32,558 £28,968 £25,854

£92,863 £86,495 £79,097 £71,350 £63,789 £56,776 £50,515 £45,085

£563,592 £524,944 £480,044 £433,028 £387,137 £344,574 £306,577 £273,621

£6,435,584 £6,960,528 £7,440,572 £7,873,600 £8,260,737 £8,605,311 £8,911,888 £9,185,509

£83,311 £77,598 £70,961 £64,011 £57,227 £50,936 £45,319 £40,447

£480,281 £447,346 £409,083 £369,017 £329,910 £293,638 £261,258 £233,173

£5,519,833 £5,967,178 £6,376,261 £6,745,278 £7,075,187 £7,368,825 £7,630,084 £7,863,257
 £- £- £- £- £- £- £- £-

£26,252 £24,667 £22,923 £21,161 £19,483 £17,955 £16,610 £15,454

£4,072 £3,800 £3,500 £3,198 £2,910 £2,647 £2,416 £2,218
£8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000 £8,000
£50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000 £50,000

£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-
£- £- £- £- £- £- £- £-

£88,324 £86,467 £84,424 £82,359 £80,393 £78,603 £77,026 £75,671

£2,194,122 £2,280,588 £2,365,012 £2,447,371 £2,527,764 £2,606,367 £2,683,393 £2,759,064

£0.12 £0.12 £0.13 £0.14 £0.16 £0.17 £0.19 £0.21

£0.76 £0.76 £0.76 £0.76 £0.76 £0.76 £0.76 £0.76
£2.29 £2.29 £2.29 £2.29 £2.29 £2.29 £2.29 £2.29

£391,957 £360,879 £324,659 £286,658 £249,517 £215,036 £184,233 £157,502

£3,325,711 £3,686,590 £4,011,249 £4,297,906 £4,547,423 £4,762,458 £4,946,691 £5,104,193

3,325,710.84 3,686,589.75 4,011,248.70 4,297,906.25 4,547,422.78 4,762,458.35 4,946,691.05 5,104,193.10

Month 39 Month 40 Month 41 Month 42
Live Live Live Live

324919 293965 268325 247187

33% 33% 33% 33%

107223 97008 88547 81572

37% 37% 37% 37%

7 7 7 7
213480 197536 184844 174590

100000 100000 100000 100000

4,593,404 4,669,672 4,741,041 4,808,450

45.93% 46.70% 47.41% 48.08%
45.0% 45.0% 45.0% 45.0%
24.3% 24.0% 23.7% 23.4%

0.63 0.62 0.61 0.61

76269 71368 67409 64150

293965 268325 247187 229765

7 7 7 7
2166093 1968012 1804290 1669330
72203 65600 60143 55644
 8267 7511 6886 6371
30 27 25 23

14% 14% 14% 14%

45489 41155 37565 34606
£4.00 £4.00 £4.00 £4.00
£181,955 £164,620 £150,262 £138,425

£13,101 £11,853 £10,819 £9,967

£168,854 £152,768 £139,443 £128,458

14% 14% 14% 14%

45489 41155 37565 34606
£1.40 £1.40 £1.40 £1.40
£63,684 £57,617 £52,592 £48,449

30% 30% 30% 30%

70% 70% 70% 70%

£3,150 £2,850 £2,601 £2,396

£20,061 £18,149 £16,566 £15,261
£23,210 £20,999 £19,167 £17,657

£40,474 £36,618 £33,424 £30,791

£245,639 £222,237 £202,853 £186,873

£9,431,148 £9,653,385 £9,856,238 £10,043,111

£36,311 £32,852 £29,986 £27,624

£209,328 £189,386 £172,867 £159,249

£8,072,585 £8,261,971 £8,434,838 £8,594,087
 £- £- £- £-

£14,479 £13,668 £12,997 £12,444

£2,050 £1,911 £1,796 £1,701
£8,000 £8,000 £8,000 £8,000
£50,000 £50,000 £50,000 £50,000

£- £- £- £-
£- £- £- £-
£- £- £- £-
£- £- £- £-
£- £- £- £-
£- £- £- £-

£74,529 £73,578 £72,792 £72,145

£2,833,593 £2,907,172 £2,979,964 £3,052,109

£0.23 £0.25 £0.27 £0.29

£0.76 £0.76 £0.76 £0.76
£2.29 £2.29 £2.29 £2.29

£134,799 £115,807 £100,075 £87,105

£5,238,992 £5,354,799 £5,454,874 £5,541,978

5,238,991.76 5,354,798.92 5,454,873.62 5,541,978.21

Daily Traffic Model

Location % Daily Visitors Time Zone Standard 0 1 2 3 4 5 6 7 8

UK 40% 0 Deviation
3 0.0% 0.0% 0.0% 0.1% 0.2% 0.5% 1.0% 1.7% 2.7%
East Coast 35% -5 2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
West Coast 25% -7 2 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Cumulative 0.1% 0.0% 0.0% 0.1% 0.2% 0.5% 1.0% 1.7% 2.7%
 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
3.8% 4.7% 5.2% 5.2% 4.7% 3.8% 2.7% 1.7% 1.0% 0.5% 0.2% 0.1% 0.0% 0.0% 0.0%
0.0% 0.0% 0.2% 0.6% 1.5% 3.2% 5.2% 6.7% 6.7% 5.2% 3.2% 1.5% 0.6% 0.2% 0.0%
0.0% 0.0% 0.0% 0.0% 0.1% 0.4% 1.1% 2.3% 3.7% 4.8% 4.8% 3.7% 2.3% 1.1% 0.4%
3.8% 4.7% 5.4% 5.8% 6.3% 7.4% 9.0% 10.7% 11.4% 10.5% 8.2% 5.4% 2.9% 1.3% 0.5%
Paid User Acquisition Model

Source Type CPM CPC Impressions CTR Clicks

CPC Site £0.50 1,000,000 1.20% 12000
CPM Network 1 Super Skyscraper £5.00 500,000 1.20% 6000
CPM Network 2 Super Skyscraper £6.00 200,000 1.20% 2400
CPM Network 3 Super Skyscraper £5.00 1,500,000 1.20% 18000
CPM Network 4 Skyscraper £4.00 2,000,000 0.60% 12000
5,200,000 0.97% 50400
Unique Users Cost Cost Per Unique
12000 £6,000 £0.50
6000 £2,500 £0.42
2400 £1,200 £0.50
18000 £7,500 £0.42
12000 £8,000 £0.67
50400 £25,200 £0.50
Moderation Constants

Moderation Task % Total Uniques Time (minutes) Time per user

(hours)
Uploading Images 1.0% 1.0 0
Chatting 2.0% 3.0 0
Reporting Abuse 1.0% 3.0 0
Total 0
Support Constants

Support Task % Total Uniques Time (minutes) Time per user

Complaint 0.5% 3.0 (hours)
0
Help 0.1% 1.0 0
Payment 0.1% 6.0 0
Account 0.2% 5.0 0
Total 0
Moderation Lookup

Daily Visits 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 ### ### ### ### ### ### ### ### ###
500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
10,500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
20,500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
30,500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1
40,500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
50,500 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2
60,500 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 3 2
70,500 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 3 3 3
80,500 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 3 3 3 3
90,500 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 4 3
100,500 1 1 1 1 1 1 1 1 1 2 2 2 2 2 3 3 4 4 4
110,500 1 1 1 1 1 1 1 1 1 2 2 2 2 3 3 3 4 4 4
120,500 1 1 1 1 1 1 1 1 1 2 2 2 3 3 3 4 4 5 4
130,500 1 1 1 1 1 1 1 1 2 2 2 3 3 3 3 4 5 5 5
140,500 1 1 1 1 1 1 1 1 2 2 2 3 3 3 4 4 5 5 5
150,500 1 1 1 1 1 1 1 1 2 2 3 3 3 3 4 5 5 6 5
160,500 1 1 1 1 1 1 1 1 2 2 3 3 3 4 4 5 6 6 6
170,500 1 1 1 1 1 1 1 1 2 2 3 3 3 4 4 5 6 6 6
180,500 1 1 1 1 1 1 1 1 2 3 3 3 4 4 4 5 6 7 6
190,500 1 1 1 1 1 1 1 1 2 3 3 4 4 4 5 6 7 7 6
200,500 1 1 1 1 1 1 1 2 2 3 3 4 4 4 5 6 7 7 7
210,500 1 1 1 1 1 1 1 2 2 3 3 4 4 4 5 6 7 8 7
220,500 1 1 1 1 1 1 1 2 2 3 4 4 4 5 5 6 8 8 7
230,500 1 1 1 1 1 1 1 2 2 3 4 4 4 5 6 7 8 8 8
240,500 1 1 1 1 1 1 1 2 2 3 4 4 5 5 6 7 8 9 8
250,500 1 1 1 1 1 1 1 2 3 3 4 5 5 5 6 7 8 9 8
260,500 1 1 1 1 1 1 1 2 3 3 4 5 5 5 6 7 9 9 9
 Total Moderation Total Support Total
### ### ### ### ### Hours £ Month Hours £ Month Total
1 1 1 1 1 24 £7,200 1 £300 £7,500
1 1 1 1 1 24 £7,200 2 £600 £7,800
1 1 1 1 1 24 £7,200 3 £900 £8,100
1 1 1 1 1 25 £7,500 5 £1,500 £9,000
1 1 1 1 1 28 £8,400 6 £1,800 £10,200
2 1 1 1 1 30 £9,000 7 £2,100 £11,100
2 1 1 1 1 33 £9,900 9 £2,700 £12,600
2 2 1 1 1 37 £11,100 10 £3,000 £14,100
2 2 1 1 1 39 £11,700 11 £3,300 £15,000
3 2 1 1 1 42 £12,600 13 £3,900 £16,500
3 2 1 1 1 45 £13,500 14 £4,200 £17,700
3 2 1 1 1 46 £13,800 15 £4,500 £18,300
3 2 2 1 1 50 £15,000 17 £5,100 £20,100
4 3 2 1 1 56 £16,800 18 £5,400 £22,200
4 3 2 1 1 57 £17,100 19 £5,700 £22,800
4 3 2 1 1 60 £18,000 21 £6,300 £24,300
4 3 2 1 1 63 £18,900 22 £6,600 £25,500
5 3 2 1 1 64 £19,200 23 £6,900 £26,100
5 3 2 1 1 67 £20,100 25 £7,500 £27,600
5 4 2 1 1 72 £21,600 26 £7,800 £29,400
5 4 2 1 1 74 £22,200 27 £8,100 £30,300
6 4 2 1 1 76 £22,800 29 £8,700 £31,500
6 4 2 1 1 79 £23,700 30 £9,000 £32,700
6 4 2 1 1 82 £24,600 31 £9,300 £33,900
6 4 3 1 1 85 £25,500 33 £9,900 £35,400
7 4 3 1 1 88 £26,700 34 £10,200 £36,900
7 5 3 1 1 91 £27,300 35 £10,500 £37,800
Constants

User Constants
Ave Session Length (mins) 8

Moderation Constants
Workable Minutes in Hour 45
Moderation Cost Per Hour £10
Intercept £5,604
Slope 0.1229

Hosting Constants
Intercept £526
Slope 0.0211

The intercept and the slope are

Market Constants
Addressable Market Size 10,000,000
Payment Processing Constants
Credit Card Variable Fee
Credit Card Fixed Fee
Mobile Variable Fee
Mobile Fixed Fee
derived from the HostingLookUp
table. Your hosting requirements
and model may vary. Plug your
hosting model into the sheet by
2.20% supplying a slope and intercept
£0.20 here.
45%
£0
Bandwidth Model

Activity File Size (MB) Requests Per Session Bandwidth Drawn Bandwidth Cost Per
Download Client 2 1 (MB) 2 User £0.00003
Download Avatar 0.3 60 18 £0.00025
Download Room 0.5 5 2.5 £0.00003
Download Game 1.5 3 4.5 £0.00006
Total 27 £0.00037
Hosting Providers
Max ConcurrentThe nexus
Users Perserver
Serveris Dubit’
scalable multiuser server.
Host Bandwidth CPU RAM Cost Cost Per TB Cost Per GB Nexus Proxy
(TB) 15 2 x Intel Quad 8GB the real world with over 12
UK2.net Core Xeon 2.0GHz £215 £14.33 £0.0140 4,000 15,000
concurrent players on Cart
Rapidswitch 10 Quad Core X33534GB £210 £21.00 £0.0205 2,000 7,000Mini Match virtu
Networks
Made Up Host 3 5 Pentium 4 500MB £60 £12.00 £0.0117 50 100
Supplier £215 £14.33 £0.0140 4000 15000
The nexus The Proxy server works with the
Users Perserver
Serveris Dubit’s Nexus server to route messages
scalable multiuser server. Tested in
Database Application Use Supplier
between Nexus nodes.
the real world with over 12,000
6,000 2,500 Yes
concurrent players on Cartoon
Networks Mini Match4,000 2,000 No
virtual world
30 40 No
6000 2500
Hosting Lookup
Max
Daily Visits Concurrents Nexus Proxy Database Application Total Server Cost Bandwidth
500 57 1 1 1 1 Servers 4 £860 Cost £6
10,500 1,202 1 1 1 1 4 £860 £116
20,500 2,347 1 1 1 1 4 £860 £227
30,500 3,492 1 1 1 2 5 £1,075 £338
40,500 4,637 2 1 1 2 6 £1,290 £448
50,500 5,782 2 1 1 3 7 £1,505 £559
60,500 6,927 2 1 2 3 8 £1,720 £670
70,500 8,072 3 1 2 4 10 £2,150 £781
80,500 9,217 3 1 2 4 10 £2,150 £891
90,500 10,362 3 1 2 5 11 £2,365 £1,002
100,500 11,507 3 1 2 5 11 £2,365 £1,113
110,500 12,652 4 1 3 6 14 £3,010 £1,223
120,500 13,797 4 1 3 6 14 £3,010 £1,334
130,500 14,942 4 1 3 6 14 £3,010 £1,445
140,500 16,087 5 2 3 7 17 £3,655 £1,556
150,500 17,232 5 2 3 7 17 £3,655 £1,666
160,500 18,377 5 2 4 8 19 £4,085 £1,777
170,500 19,522 5 2 4 8 19 £4,085 £1,888
180,500 20,667 6 2 4 9 21 £4,515 £1,999
190,500 21,812 6 2 4 9 21 £4,515 £2,109
200,500 22,957 6 2 4 10 22 £4,730 £2,220
210,500 24,102 7 2 5 10 24 £5,160 £2,331
220,500 25,247 7 2 5 11 25 £5,375 £2,441
230,500 26,392 7 2 5 11 25 £5,375 £2,552
240,500 27,537 7 2 5 12 26 £5,590 £2,663
250,500 28,682 8 2 5 12 27 £5,805 £2,774
260,500 29,827 8 2 5 12 27 £5,805 £2,884
Hosting
Cost £860
£860
£860
£1,075
£1,290
£1,505
£1,720
£2,150
£2,150
£2,365
£2,365
£3,010
£3,010
£3,010
£3,655
£3,655
£4,085
£4,085
£4,515
£4,515
£4,730
£5,160
£5,375
£5,375
£5,590
£5,805
£5,805