BOLETÍN DEL INVERSOR NÚMERO 3

ELITAD OTOÑO 2009

SEPTEMBER 09

It takes many good deeds to build a A good design and

good reputation, and only one bad
one to lose it. (Benjamin Franklin)
Reputational risk
 Online information on
specific products or persons
is increasingly abundant,
although not properly
managed. Many companies
are spending exhorbitant
amounts of money  improving
their image through traditional
communication platforms,
while at the same time
neglecting major growth
potential.
Reputational risk
management constitutes the
basic foundations of our
product services while   use a series of tools
improving the image and
communication  services
offered to our clients. We
strive to develop a specialised
location procedure, analysis
and management of all
information  published online
of potential clients.
In our opinion, a rigorous and
optimum online presence, is
the prime element required
and the key to obtaining a
positive reputation. It also
prevents potential  crisis,  if   SEARCH, RATE AND
management is inadequate.
interactivity of our web and
strong social media presence,
will increase visibility of our
comments, but  also entails
management of a larger area
of information. SOME TOOLS TO
The second phase in READ YOUR
managing reputational risk is REPUTATION ONLINE
the search and analysis  to
RSS
locate ideas and
REALLY SIMPLE
commentaries by users in the SYNDICATION
blogs, wikis and social
networks, analyse the SOCIAL NETWORKS
FACEBOOK, TWITTER
information and counteract
DIGG, DELICIOUS...
any attempts to undermine
the reputation of the person TECHNORATI
involved, the political party or INTERNET SEARCH ENGINE
FOR BLOGS
the company.  We are
committed to develop and GOOGLE INSIGHTS
SEARCH TERMS ABOUT
(centralization of most PEOPLE ENTERED INTO
THE GOOGLE SEARCH
relevant RSS, Netvibes,
ENGINE
Google Reader, Yahoo,
Bloglines, Feedreader.net, BLOGPULSE
amongst others) that permit INTERNET SEARCH ENGINE
us to locate and analyse FOR BLOGS
information immediately.  
KEOTAG
Speed and agility are SOCIAL BOOKMARK LINK
fundamental for the GENERATOR
management of image.
BOARDTRACKER
FORUM DISCUSSION
SEARCH
SWOTTI
COMPARE

OTHERS
TWITTERVERSE,
COMPAREBLOGS,
COMMENTS.COM...

A PERSONAL BRANDING FIRM www.elitad.com

 BOLETÍN DEL INVERSOR NÚMERO 3
ELITAD OTOÑO 2009
SEPTEMBER 09

How to avoid a crisis

DON´T WALK THE TIGHTROPE
The best way to manage reputational risk is by avoiding the
problem before it actually happens.

The services offered by ElitAd minimise the risk  of a crisis in

communications and, at the same time,  reduce the need to
take preventive action if it becomes inevitable.  This is one
of the keys as to why  ElitAd  converts clients into their own
communications medium, extending their image through
social networks and web 2.0 and making them the best
source of available information on their activity.  ElitAd
plays the leading role in controlling the distribution of
communications and, after a  settlement phase, this will
provide a strong entry barrier  for other types of information
attempting to compete with our sources. Whenever a reply
is required, irrespective of what field it is, rapid action will be
possible.

The services and products of ElitAd are focused as the best

solution in avoiding reputational risk.

Once we have located, and formation of

classified (through source communication departments CONTACT
and content) and analysed all to adapt internal and external
ALEX DC
public information of our policies to all the social
prospective clients, we media requirements). @alex_dc
proceed to manage it, alexdc@elitad.com
creating a constructive Implementation of the most
dialogue with those more advanced positioning JOSÉ A. FERNÁNDEZ
critical opinions. We do this systems, SEO and SEM,
@joseafernandez
by positioning positive with the objective that
factors ahead of negative contents we wish to publish jose@elitad.com
ones. This creates new are better placed than their
channels of communication negative critics, not only in RAIMUNDO BURGUERA
with more up-to-date the search engines but in all @raibur
information so that our the social media universe.
rai@elitad.com
clients users are fully
informed. The way to gain a good reputation is
to endeavor to be what you desire to BRENDAN GOLT
appear. (Socrates) @brendangolt
Creation and development of
a new form of brendan@elitad.com
communication, adapted to
the new channels
(Development and blog
design, selection of most
influential blogs for the
specific sector of our client,
assesment and editing in
for further information about our
press releases to blog
procedures don´t hesitate to contact us
community and selected fora

A PERSONAL BRANDING FIRM www.elitad.com