QUESTIONNAIRE

1) Do you like to eat potato chips? Yes No

2) Which brands of potato chips are you aware of? ____________________ ____________________ ____________________ ____________________ ____________________ if anymore please mention____________________________ 3) Which Brand in potato chips do you eat? Lays Balaji Wafers Bingo Pringles Uncle chips

4) What do you like in the brand of potato chips which you eat? _______________________________________________________________________ 5) What do you dislike in brand of potato chips which you eat? _______________________________________________________________________ 6) Are you satisfied by the brand of chips you eat? Yes No 7) According to your preference, rank the below list of Potato chips (1 being the lowest, 5 highest)? Name of the Brand Lays Bingo Balaji Pringles Uncle chips Ranking

8) What size of pack do you prefer? 50 gms 100 gms 250 gms 9) What do you feel of price of Potato chips? Dont care much I buy less when price goes up

I buy extra on offers

10) From where do you prefer to buy chips? Grocery stores Distributors Outlet Other Sources_______________ 11) How frequently do you eat Potato chips? On a hourly basis Once in a day Once in a monthly Occasionally 12) How many packs do you consume at a time? 1 2 3 More than 3

Local candy Stores

Once in a weekly

Once in a fortnightly

13) When do you like to eat potato chips? While watching TV While watching Movie in a Theatre Any time when you like to have it 14) I usually have Potato chips with? Tea Water Cold drinks Others_______________________

While travelling/ Going to picnic

Ketchup

15) How do you know about a particular brand of Potato chips? TV Newspapers Radio Retail Shops Through a friend 16) Do offers attract you to buy the Potato chips? Yes No 17) When you buy Potato chips, How important are the below parameters to you and How satisfied are you??

18) When you buy Potato chips, please rate the below parameters The respondent has to agree or disagree (1=strongly agree, 2=agree, 3=neither agree not disagree, 4= disagree, 5 = strongly disagree) 1. I always buy branded products 2. I am more health conscious today 3. I think twice before I buy anything 4. I prefer ready to use products 5. I feel that quality of the products are always priced high 6. Entry of foreign companies have increased the efficiency of Indian companies 7. I prefer to take my food outside every weekend 8. Advertisement plays an important role in decision making 9. I carefully read the details before buying a product 10. I look for variety while purchasing a product 11. I find the packaging very attractive 12. I feel vegetarian food is more nutritious than non - vegetarian food 13. I watch movies every week end. 14. I get attracted towards the offers 15. I prefer bulk purchases 4. 9. 14. 19. 5. 10. 15. 20. 6. 11. 16. 21. 2. 7. 12. 17. 22. 1. 3. 8. 13. 18. 23.

24. 29. 34. 39. 44. 49. 54. 59. 64.

25. 30. 35. 40. 45. 50. 55. 60. 65.

26. 31. 36. 41. 46. 51. 56. 61. 66.

27. 32. 37. 42. 47. 52. 57. 62. 67.

28. 33. 38. 43. 48. 53. 58. 63. 68.

Personal Information
Name: _________________________________________________________________________ Age: Gender: < 15 yrs Male 15 to 25 yrs Female 25 to 40 yrs > 40 yrs