INTERNET MARKETING

Online Marketing = SEO+SEM+PPC

RoadMap
Introdu tion ! "#at i$ Internet Marketing% &. SEO '. SEM (. PPC ). Con$i$t o* ( P+$ ,. Online Reputation Manag-ent .. Conta t /$
1.

Internet Marketing

Introdu tion Internet Marketing

Internet marketing is the best source to offer link building in SEO services. It is also called Inbound Marketing. It refers to the efforts of advertising and marketing e-commerce, e-mails, etc. In this Internet marketing we are all involve with innovative thinking, extraordinary thoughts that s eciali!e in all areas of e-field, which makes some effective strategies of Internet marketing for our clients. "s we all know that internet marketing lays a tremedeous and effective role for branding a com any. Social latform allows the com any to #uickly s read the name.

SEO 0Sear # Engine Opti-i1ation2

Search Engine O timi!ation is the rocess of im roving rank of a web age in SE$% &Serach Engine $esult %age' . SEO im roving osition of a web age in organic results on SE$%. SEO %rocess to $anking ( $esearch and icking good keywords that generate #uality traffic, analy!e com etitors, turn right area, good link architecture, the good #uality of content to catch. " SE$% contain two ty es of results ( Organi &)atural' and Paid. Organic SEO will im rove the site*s in SE$% $atings. SEO mainy consist of Off age and On %age.

O**!Page consist some techin#ues i.e. of +ookmarking, "rticle Submission, +log ,ommenting, -orums ,ommenting, .ed /irectory Submission, %rofile 0inking, citation techni#ue, 1uest %osting.

In Internet Marketing Sear # Engine Opti-i1ation 0SEO2 SEO is the techni#ue to get high rankings for their clients website in search engines. SEO is said to be more cost-effective marketing tool for businesses. SEO agency roviding SEO services to increase website traffic and also to get the best results, as romised clients.

So ial Media Marketing SMM mainly for gaining website traffic through social media sites. Social Media lays im ortant role or roviding latform to easily accessible to anyone. Im rove customer services, increased communication network encourages readers to share it with their networks. SMM ushing negative result out of the to 23 results.

SEM 3 Sear # Engine Marketing SEM is a form of Internet Marketing, by increasing their visibilty in SE$% as well as more creative advertising results high level romotion of websites through on- age and off- age o timi!ation. ,ontent of a website achieve high ranking in search engine results ages or contrast with %ay er ,lick.

Ad4atage$ o* SEM SEM as fast as com ared to SEO, Easy to measure and 4igh ,eiling and volume too, More Ex osure, branding and "warness, $OI re#uires conversion. PPC 3 Pa5 Per Cli k %%, &,ost %er ,lick'. It is aid form of advertising in which it drives direct traffic to websites. In search engine, %%, is a aid form of advertising unlike the organic methods. In sim le words, %ay er ,lick is an advertising tool. " articular website advertises in another website and the users who visit the website click the ad out of curiosity. 4ere, if the visitor is convinced about a roduct or service. %%, is credited for increasing the online resence and visibility of thousands of websites. PPC is a #uick set u of $OI, 4ight measurable and #uatifiable less develo ment ans needed resources, 0ower ,eiling and volume %otential.

T5pe$ o* PPC -lat-$ate %%, +id-+ased %%, 6lat!Rate PPC 5he advertiser and ublisher agree u on a fixed amount that will be aid for each click. " content that generally attracts more valuable visitors having a higher ,%, than content that attracts less valuable visitors. 7id!7a$ed PPC 5he auction lays an automated manner each time, a visitor triggers the ad s ot. 5he advertiser signs a contract that allows them to com ete against other advertisers in a rivate auction hosted by a ublisher or, more commonly, an advertising network.

Con$i$t o* ( P+$

1. Pri e ! Pro*it ! 8i$ ount ! /ni:ue !Pa5-ent... '. Pla e ! C#annel ! Tran$port ! E;po$ure...

&.Produ t ! Good ! Produ t 9ariet5 ! Ser4i e$ ! 6eature$..... (. Pro-otion ! Ad4erti$e ! Media ! Sale$ 6or e.....

Online Reputation Manage-ent

$e utation management is the bridge in between how a com any erceives itself and how others view it. $e utation management is the re utation of an brand or an individual, addressing contents which are damaging to it. Most of re utation management is focused on ushing down negative search results. Sim ly it*s a ractice of understanding an influence of an business or individual re utation. It is initally intended to broaden ublic relations outside of media relations with the rise of internet and social media. %ublishing ositive websites, original, and social media rofile. $educe risk of featuring among negative user sentiments and create ositive user rece tion.

Conta t /$

%lanet .eb Solutions P4t. <td. 8!=(.> S#ree*al Apart-ent> <t. A-it 7#ard?a@ Marg> Mal4i5a Nagar> Aaipur ! 'B&B1.> India.

6 789-9:9-:392893 C hr; lanetwebsolution C su ort; lanetwebsolution.com