1. Student Declaration
2. Acknowledgement
3. Preface
4. Introduction of the company
5. Scope of study
6. Methodology & Research Design
7. Profile of Organization
8. Project profile & Plans
9. Data analysis
10. Findings
11. Conclusion
12. Recommendation
13. Limitation
14. Questionnaire
15. Bibliography
STUDENT DECLARATION
prepared by me.
I also declare that this research which has been training conducted in
TRAINING POLICY
Training
Process of training
STRENGHTS:-
OPPORTUNITIES:-
Reliance is providing 3G technology to its
customers.
Cell phone should be launch itself in market.
There are huge opportunities in cellular market.
Reliance is providing internet and E-mail facilities
to its customers.
THREATH:-
RELIANCE’S FOUNDER
Few men in history have made as dramatic a contribution
to their country’s economic fortunes as did the founder of
Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way
of describing the true genius of Dhirubhai: The corporate
visionary, the unmatched strategist, the proud patriot, the
leader of men, the architect of India’s capital markets, the
champion of shareholder interest. But the role Dhirubhai
cherished most was perhaps that of India’s greatest wealth
creator. In one lifetime, he built, starting from the proverbial
scratch, India’s largest private sector enterprise.
RELIANCE’S VISION
DATA
meetings
1. DATA SOURCES
A. PRIMARY:
questionnaire.
B. SECONDARY DATA:
Magazines
Internet
Library
.
2. RESEARCH APPROACH
3. RESEARCH INSTRUMENT
the appendix.
4. SAMPLING PLAN
5. METHOD CONTACT
as follows:-
institutional segment.
their needs.
institutional segment.
DATA
meetings
1. DATA SOURCES
A. PRIMARY:
questionnaire.
B. SECONDARY DATA:
Magazines
Internet
Library
2. RESEARCH APPROACH
The survey approach is used to collect the primary
3. RESEARCH INSTRUMENT
the appendix.
4. SAMPLING PLAN
5. METHOD CONTACT
RESEARCH OBJECTIVE
The purpose of my research was to know to the size of
as follows:-
institutional segment.
their needs.
institutional segment.
Sr Telecom
City Area Address
no. Circle
S-2/1-13AOderly
Uttar
BazarOderly Bazar
1 Pradesh VARANASI S.K.VISION
SHIVPUR UTTAR
(EAST)
PRADESH
S-11/15-K-
34TELECOM
TOWERG.T.ROAD
Uttar SHREE
CHAUKAGHAT
2 Pradesh VARANASI TIRUPATI
CHAUKAGHAT
(EAST) TELECOM
PANITANKI
UTTAR PRADESH
• Data Card
• History
• Use
• Benefit
CAST OF MODAM
USB Data card PC Data Card
3500
3000
2500
2000
1500
1000
500
0
Reliance BSNL Vodafone Idea Tata indicom Airtel
1600
1400
1200
1000
800
600
400
200
0
0.5 GB 1 GB 1.5 GB 2 GB Night free Unlimited
250
200
150
100
50
1/1/1900
0 1/3/1900
BSNL
Reliance
Idea
Vodafone
Airtel
Tata Indicom
Status No of customer's
Have meet 68
Customer Service:
For Prepaid :
Dial *333 from your Reliance Phone or 30333333 from
any other phone.
MARKETING DEPARTMENT
We have also worked in marketing department for as
sales person. Firstly, we got some knowledge &
important information through sales manager.
us for sells.
RELIANCE’S PRODUCT
1. CDMA SERVICE.
2. GSM SERVICE.
.
We were sells a lot of products through reference. We
2. culture
3. image problem.
OBSERVATIONS OF MARKETING
Customers Level
New Plans
Inter circle
1 1.5 1 0
On Net
Cell 1 1.5 1 1
Fixed 1 1.5 1 1
International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand 6.00 6.40 6.40 6.40
and South East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle
8.00 9.19 9.19 9.19
East,UAE,Africa and Rest of
the world.
Bissau,Nauru,Norflok
island,Sao
40.00 40.00 40.00 40.00
Tome,Sakhalin,Solomomn
Island,Tokelau,Tuvalu,Vanuatu
SMS Tariff
Rs. 0.50 / Rs. 0.50 / Rs. 0.50 /
Local & National SMS
SMS SMS SMS
Rs. 3.00 / Rs. 3.00 / Rs. 3.00 /
International SMS
SMS SMS SMS
Rs. 3.00 / Rs. 3.00 / Rs. 3.00 /
Application SMS
SMS SMS SMS
ISD Calls
US, Canada, Fixed lines in
Europe, Australia,
Rs. 6 Rs. 6 Rs. 6
NewZealand & South East
Asia
Mobile Phones in Europe,
SAARC, Gulf, Middle East, Rs.8 Rs.8 Rs.8
UAE, Africa, Rest of World
Cook Island, cuba, Deigo
Garcia, Guinea Bissau,
Nauru, Norfolk Island, Sao
Rs. 40.00 Rs. 40.00 Rs. 40.00
Tome, Sakhalin, Solomon
Island, Tokelau, Tuvalu,
Vanuatu
RIO My My My truly
Plan name 129 local STD unlimited on
299R 375R net
Rental 129 299 375 995
Clip 0 0 0
Plan Charges 0
Monthly commitment 129 299 375 995
Free SMS(Rs) Rs 995 worth
0 local & national
SMS
Rs 150
Local
Free intra circle talk time worth onnet & Rs
NA
Rs. Rs 150 375
local
offnet
Intra circle
On Net 1 0.50 0.5 0
Cell 1 0.50 0.5 0.5
Fixed 1 0.50 0.5 0.5
Inter circle
1 1.5 1 0
On Net
Cell 1 1.5 1 1
Fixed 1 1.5 1 1
International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand 6.00 6.40 6.40 6.40
and South East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle
8.00 9.19 9.19 9.19
East,UAE,Africa and Rest of
the world.
My My
My Roaming My Group
My Plans Local STD
475 995
299 375
Pulse 60 sec 60 sec 60 sec 60 sec
Rental 299 375 475 995
CLIP(opt) 25 25 0 0
Rs 180Rs
Local 375 Rs 250 Intra +InterRs 4000
Onnet Intra Onnet& offnet Intra Onnet
Free Talktime and +Inter Rs 250 Roamingand Rs
Rs 180Onnet incoming+Outgoing 1000 STD
Local & free Onnet
Offnet offnet
Plan Charges IntraCircle
On Net 0.60 0.50 0.50 1.00
Cell 0.60 0.50 0.50 1.00
Fixed 0.60 0.50 0.50 1.00
InterCircle
On Net 2.40 1.50 1.00 1.00
Cell 2.40 1.50 1.00 1.00
Fixed 2.40 1.50 1.00 1.00
Roaming
Local Outgoing 1.40 1.40 1.00 1.00
STD Outgoing 2.40 2.40 1.00 1.00
Incoming 1.75 1.75 1.00 1.00
International
US, Canada,Fixed
Lines in
Europe,Australia, 6.4 6.4 6.4 6.4
Newzealand and South
East Asia
Mobile phones in9.19 9.19 9.19 9.19
Europe,
SAARC,Gulf,Middle
East, UAE, Africa and
Rest of the wotld.
Cook
Island,Cuba,Diego
Gracia, Guinea Bissau,
Nauru, Norflok
40 40 40 40
island,Sao Tome,
Sakhalin, Solomomn
Island,Tokelau,
Tuvalu,Vanuatu
SMS
Local SMS 1 1 1 1
National SMS 2 2 2 2
International SMS 5 5 5 5
globe.
ROAMING RENTALS.
mobile services.
to them
another.
ADVANTAGES OF A POSTPAID CONNECTION
Monthly billing
mobile.
MONITERED
Data Services
Fax & Data
Services
Call Hold
Call Divert
Other ( Roaming)
STATEMENT OF OBJECTIVE
The objective of the marketing research are as follows:
Reliance products.
Payment Info
This service provides details of payments made by a
user for his/her Reliance Mobile phone. View details
such as payment date, amount, status of the payment —
whether it is accepted, rejected or under processing, the
location where the payment was made, mode of
payment, details of payment instrument, etc. The details
of the previous five payments are provided through the
service (payments become visible as soon as they are
inserted in the billing system).
View Bill
With R Bill, Reliance Mobile customers can view their
monthly bills online through the easy-to-use View Bill
application in Reliance World. To view your bills,
register with www.rcom.co.in. If you have already
registered, log in.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.
Get PIN
To start using the Pay Bill service, you need to obtain a
4-digit secure PIN from Reliance. You can get this PIN
at the click of a button through your mobile itself, by
using the Get PIN application on Reliance World.
Launch the application and select the Get PIN option.
You will receive the PIN by SMS within 48 hours. It can
be used for all Reliance World applications that require
a PIN login.
Unbilled use
Using this application you can find out your current
unbilled use; the total amount payable, from the date
your last bill was generated till date. This can help you
track your mobile use on a day-to-day basis. You can
also see the last payment you made, the amount paid
and the date on which the payment was made.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.
PIN change
You are advised to change the 4-digit PIN you get from
Reliance. Do it easily and securely, through your mobile
by using the PIN Change application. Enter your old
PIN and then enter your new PIN and confirm it.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One
GSM Services
R World
1. Mobile internet would be a subscription based
monthly data service plan.
2. Mobile Internet Data plan is an auto renewal (30
day plan).
3. Subscription of mobile internet data plan is
mandatory for accessing internet sites on mobile.
4. Mobile Internet Data plan is applicable to both
postpaid and prepaid Reliance subscribers.
5. Charges for mobile internet data plan are as
follows:-
Mobile
Plan
Network Internet
Plan Amt Duration Mobile Internet Charges
Usage Access
Name (Rs) (auto Access beyond quota*
Charges in kb
renewal)
quota
Default Yes @
0 N/A No N/A N/A
plan 5p/10kb
Browsing/Streaming
Mobile
Yes @allowed. Content
Internet 99 30 days 20MB 5p/10kb+NUC
5p/10kb Download NOT
Plan 99
possible
Mobile
Browsing/Streaming
Internet Yes @
199 30 days & Content100MB 5p/10kb+NUC
Plan 5p/10kb
Download possible
199
Details:
1. Network Usage Charges of 5p /10kb is charged
while accessing R World.
Value Packs
Get 50% off on first 2 months bills and save Rs. 650/- on
Freedom Special plan and Rs. 1099/- on Platinum5GB
plan.
• Voice calls and SMS on Reliance Netconnect as per
NJ149 plan of Reliance Mobile with zero rental for
voice & SMS services.
• 100 sms free for all plans except Pay as you go,
Swift 30, Swift 40 and Freedom @ Night
Prepaid Plan
Usage Charges
Monthly Free
Tariff Plan Beyond Free
Rental Rs. usage
usage
Prepaid As per Nil 60 p/min day
recharge 30 p/ min night
voucher
Off-Peak hours 10 pm to 6 am
Peak Hours - 6 AM to 10 PM
Off Peak hours - 10 PM to 6 AM
Additional benefits of Reliance Netconnect
• Free email with POP3/SMTP access
• 10MB email storage
STATEMENT OF FINDING
The objective of the marketing research are as follows:
Reliance products.
products.
Reliance Energy Ltd. Reliance Mutual Fund
Sir/ Madam
Q.2) Occupation
a. Govt. servant b. Buss. Man c. private sector d.
Unemployed.
Reference books:-
Retention Manager By Mr. Manish Tripathi
Reference Websites:
www.google.coms
www.allbusiness.com
www.enterpreneur.com
www.hraudit.com
www.hrworld.com
www.hrguru.com
www.reliance communication.com