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Textbook Crawler
Unifying the textbook marketplace

Michael Gendler Varadh Jain Raymond Liu Sean Mashian Krishna Vij

Outline
Product Description Market Sales & Marketing Financials

Publisher or Merchant

Textbook Marketplace

$ $$$

Textbook Marketplace Publisher or Merchant

$
Textbook Marketplace

!! Time-consuming search !! Difficult to find lowestprice !! Dispersed audience

$ $$$
Textbook Marketplace

Textbook Marketplace Publisher or Merchant

$
Textbook Marketplace

$ $$$
Textbook Marketplace

Textbook Crawler

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Textbook Marketplace Publisher or Merchant

$
Textbook Marketplace

"! Decrease textbook search time "! Increase listing exposure "! Stimulate textbook exchange

$ $$$
Textbook Marketplace

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Textbook Crawler
Unifying the textbook marketplace

"! Search Engine "! Posting Engine "! Notification System

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michaelgendler@gmail.com

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Search

Post

Notifications Submit

Showing Results For

978-14016063 ISBN: 978-14016063

Seller
Bruinwalk PostYourBook Bruinwalk

Condition
Good

Price
$7.00 Go to Listing!

Like New

$9.00

Go to Listing!

Poor

$11.50

Go to Listing!

Textbook Crawler finds the lowest prices in town! Learn more

michaelgendler@gmail.com

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Submit a Book

Search

Post

Notifications Submit

ISBN: Price: Condition: Email:


Why?

978-14016063 $6.50

Good

ler@gmail.com

anonymize my email 9

Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more

Submit

michaelgendler@gmail.com

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Search

Post

Notifications Submit
Learn more

Cant Find Your Book?

Well Notify You When It Gets Listed!

ISBN: Max Price: At least: Email:


Why?

978-14016063 $11.00

Like New

ler@gmail.com

anonymize my email 10

Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more

Register!

Competitive Advantage

Faster search Larger visibility

Cost Efficiency

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Time Efficiency

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Competition
Textbook Crawler hopes for a cooperative relationship with the textbook marketplaces

Increased web traffic

Faster search Larger visibility

Increased web traffic Increased web traffic

Cost Efficiency

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Increased web traffic

Time Efficiency

Outline
Product Description Market Sales & Marketing Financials

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46%

of Students Polled Have Utilized Student-Based Marketplaces


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Who is the Customer?


College-aged students who regularly shop at student-based marketplaces Personally managing textbook funds

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Size of Market
9.1 million Total Adressable Market (US) Immideate Adressable Market (US) 19000 students UCLA Total Adressable Market (UCLA) Immideate Addressable Market (UCLA 19

21 million

U.S.

41000 students

Outline
Product Description Market Sales & Marketing Financials

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SALES STRATEGIES
Click through advertisements Permanent advertisers selling site space Transaction partnering with Amazon and Chegg Other services: tutor listings, notes exchange

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Estimated Unique Visits (Year 1)


15000 10000 5000 0 Fall '13 Winter '14 Spring '14 Summer '14 # Summer drop due to fewer students in classes

Unique Visits

Estimated number of visits (Per person per quarter) 15 10 5 0


Fall '13 Winter '14 Spring '14 Summer '14 Number of visits (per person per quarter)

#! Increase in user activity due to addition of tutoring listings and book notification service #! Estimates based on user visiting trends to BruinWalk 22

SALES FORECAST
Type of Sales Year 1 Fall '13 Winter '14 Spring '14
Click through advertising* Permanent advertising Commission from retailer Tutor Listings ! Net Sales 10 250 245 1,750 5,000 1,000 $7,995 632 2,875 12,000 2,000 $17,507

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Summer '14
44 250 800 500 $1,594
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--$260

* Calculated at !"#$$%&!'!()*+,"!-$!.%/%0/!1,"!2)#"0,"!'!"#!34%&5!!6"-)76!

8#0,!'!$%&"'!1,"!&4%&5!(9:;,</,)

MARKETING STRATEGY
Bruin Plaza Launch Distribution of pamphlets and flyers. Word of mouth is the best way to advertise. Online social media
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Outline
Product Description Market & Competition Sales & Marketing Financials

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Year One Financials


Ad Revenue

Administrative expenses Net Loss: -$1,528 Marketing expenses

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Years Two and Three Financials

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TEAM BIOS

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