Index

Sr. No. 1 2 3 Particulars Research Design Introduction Industry Profile

Over view Indian telecom industry at a glance Major players

Page No. 9 12 13

!ompany Profile
Products of Idea "ive force model

31

# & ' 1( 11 12

Data $nalysis % Interpretation "indings Recommendation $ppendices )i*liography +lossary

49 '1 92 94 102 103

RESEARCH DESIGN
,$ssessment of Distri*ution -etwor. of Idea in $hmeda*ad/

Objectives of Project
0o assess mar.et share of the Idea vis121vis other competitor3 0o analy4e effectiveness of idea5s representative vis121vis other competitor3 0o study and analy4e the reach of Idea5s distri*ution networ. vis121vis other competitor3 0o assess the distri*ution depth of Idea vis121vis other competitor3

!esearc" #et"odolog$ %$&e of t"e stud$

0he type of study we will use would *e Descriptive study3

Sa'&ling design
6niverse of Research7 0he research would *e conducted in $hmeda*ad3 8o the universe for the study would *e $hmeda*ad3

 8i4e of the sample7 0he sample would include the following7 Pre paid Dealers 1((

8ampling procedure7 0he sampling procedure would *e stratified random sampling3

Data sources7
0he data to *e used for the study would *e *oth secondary and primary data3 0he secondary data would *e necessary to study the distri*ution -etwor.3 It would *e o*tained from Data*ase of the company9 we* sites etc3 0he primary data would *e o*tained through survey of pre1paid dealers of idea cellular9 which would *e conducted through personal interview % filling1up of the :uestionnaires3

Research instrument7 0he research instrument would *e an interview schedule with filling up the :uestionnaires3 It would *e consist of 1( :uestions to .eep it short3

Pilot %esting
;e are conducted a pilot test of a*out 12 pre1paid retailers of idea cellular and according to the need the :uestionnaire is revised as per the response received3

0he changes as per under7 0he "OD segment is later on included 0he value of recharge voucher is made more segregated3 0ime period of visit of distri*ution is also made more segregated3 0he concept of call center efficiency measurement is included after pilot testing3

(i'itations ) Sco&e of !esearc"

0he Research study conducted herewith is restricted to the mar.et of $hmeda*ad only3 8ome limitations in terms of research resources and manpower couple with the fact that the sample si4e and the :uality of respondents were limited due to the constraint of time9 hence there would *e some variance from the actual scenario3 0his research study would provide only a micro insight into the dynamic factors that rule the $hmeda*ad telecom distri*ution networ.3 0o this e<tent9 we would li.e to state that the research should not *e treated as conclusive and there is a further scope of improvement for research3 $ wider sample *ase and a *roader geographical territory =prefera*ly a !ircle of 0elecom> would *e more effective in drawing a relatively more accurate research picture3 0his has *een a very satisfying research e<perience for the two of us and we would li.e9 if possi*le to e<tend and compile a macro profile for this research topic3

INTRODUCTION
0he topic of the project is the $ssessment of distri*ution networ. for Idea in $hmeda*ad3 In such project actually we try to analy4e the strength of the idea cellular with other competitors in the mar.et3 0he o*jective of this project was to assess mar.et share9 to analy4e effectiveness of idea5s representative9 to study and analy4e the reach of Idea5s distri*ution networ. vis121vis other competitor3 "or such the survey of 1(( retailers had *een made and with filling up of the :uestionnaires9 try to analy4e the distri*ution effectiveness and the distri*ution reach and its depth in the $hmeda*ad3 ;ith the use of different types of the charts and the statistical tool9 we try to analy4e the facts of the $hmeda*ad for all companies3 $n assessment of the Distri*ution -etwor. of idea5s services will help the company in .nowing the strength and wea.nesses of the distri*ution networ. in $hmeda*ad vis121vis competitor3 $fter the project9 we are a*le to give suggestions to the company on the *asis of field survey and its result3

IN*+S%!, P!O-I(.
0elecommunications is the one of the fastest growing service industries of the word3 ;hile the accent of growth on the value added services9 such as email9 cellular phones etc in the developed countries9 the thrust is on improving *asic role in spurring growth9 especially industrial and services9 in any economy3 0he last two decades has witnessed a restructuring of the entire sector across the glo*s9 in terms of privati4ation and competition3 Opening up of economies and privati4ation in the developing countries has triggered an influ< of foreign capital and technology into the telecom sector3

/IS%O!, O- 0I!.(.SS1
0he cell phone is one of the most significant technological advances of the 2( th century? however9 the neat little gadget is not the first to communicate without wire3 8mo.e signals and tri*al drums were used to communicate over short distances without wires3 @ater9 although there was a form of mo*ile telephone service availa*le in the late 1' (s9 its capacity was limited to 12 simultaneous callers3

0O!2IN3 O- 0I!.(.SS1
!ell phones use low1 energy "M radio waves to transmit voice to the nearest antenna site connected with the local phone networ.3 0he call goes through either a regular phone line9 or *y radio signal to another cell phone9 depending on the service3 ;ireless technology uses individual radio fre:uencies over % over *y dividing service areas into different geographic 4ones called ,cells/3 Aach has its own radio transmitter and receiver antenna lin.ed to Mo*ile 0elephone 8witching Offices =M08Os>3

$s the caller moves from one place to the ne<t9 the call is handed off *y the M08O to the ne<t cell site9 providing a consistent9 high :uality signal3 ;hen a su*scri*er travels of a service area9 ,roaming/ on the systems of other wireless carriers can still ma.e calls3 0hese carriers ta.e up the call signal and allow calls to *e made or received within their coverage area3

*.-ININ3 4.((+(.! S.!5I4.S

!ellular 8ervice is a service9 which ena*les two1way9 mo*ile9 wireless communication via a porta*le handset3 $rea covered *y the service provider is divided into cells9 each with a Radio )ase 8tation =R)8> connected to a !entral 8witching !enter =!8!> which monitors the entire system3 In the midst of a call9 if a su*scri*er moves across cells9 !8! ensures handing over of the call *etween the adjacent R)8 and the call is uninterrupted3 4ellular %ec"nolog$ 0he technology that gives a person the power to communicate

anytime9 anywhere C has spawned an entire industry in mo*ile growth9 success and efficiency of any *usinessD economy3 0he most prevalent wireless technology in the world today9 is +8M3 0he +8M association =+lo*al 8ystem for Mo*ile !ommunications> was instituted in 1'&E to promote and e<pedite the adoption9 development and deployment and evolution of the +8M standard for digital wireless communication3 0he $ssociation was formed as a result of a Auropean !ommunity agreement on the need to adopt common standards suita*le for cross *order Auropean mo*ile communications3

8tarting off primarily as a Auropean 8tandard9 the +roup 8pecial Mo*ile as it was then called9 soon came to represent +lo*al 8ystem for mo*ile communications as it achieved the status of a worldwide standard3 0he +8M mem*ership has grown e<ponentially since 1''23

&

Overvie6 7 %"e Indian %eleco''unication Industr$8 Past9 Present ) %"e -uture1

'

 %"e journe$ so far1

1'' was a watershed year in the history of the Indian telecom sector9 which ran.ed si<th in the world after 68$9 !hina9 Fapan9 +ermany9 and "rance in terms of num*er of installed fi<ed lines3 0he government of India introduced the -ew 0elecom Policy =-P0> that year that envisaged a vast change in Indian 0elecom 8cenario and reflected the +overnment5s desire to *ring the Indian telecom at par with the rest of the world3 It was followed up *y the introduction of -0P 1'''3 0he various policy changes also reflected the +overnment5s reali4ation that the huge funds needed to underta.e gigantic and e<tensive upgrade of telecom infrastructure in all the three segments of wire line9 wireless and data services9 would re:uire active participation of private sector3 $s soon as the telecom industry opened to private sector investment *eginning 1'' 9 a large num*er of Indian companies entered the segment with varying force9 different strategies9 and assorted aspirations3 0here were ten .ey strategic dimensions along which these new entrants positioned themselves in this sector3

/o6 6e stand toda$1

0he Indian telecommunication networ. with B' million telephone connections is the fifth largest in the world and the second largest among the emerging economies of $sia3 0oday9 it is the fastest growing mar.et in the world and represents uni:ue opportunities for 6G companies in the stagnant glo*al scenario3 ;ith tele1density approaching B3' per hundred9 the target to achieve 1# per hundred *y 2(1( loo.s well within reach3 IndiaHs total mo*ile su*scri*er *ase =*oth cellular and wireless in local loop1mo*ile> has reached 2E million3 $*out &#I of the villages have village pu*lic telephones =JP0s>1 #91B9&&E JP0s e<ist in India3 0he remaining 1#I that includes &&9'E( villages are yet to *e covered3 $ccordingly9 IndiaHs 1(th "ive1 year plan 2((21(E projects K2# *illion worth of investments in #( million fi<ed lines9 3( million cellular lines and 2( million Internet connections3

1(

%"e factors be"ind t"e 6ireless revolution in India are no different fro' t"ose &revailing globall$ and can be listed as follo6s: 1. Industr$ deregulation ) liberali:ation "as us"ered in increased co'&etition ) led to gro6t" 0he Indian telecom industry has come of ages in the field of regulations3 It started with the -0P in 1'' 3 )etween the years 1'' % 1''& 0R$I was esta*lished as an independent regulatory *ody9 the wireless licenses were allotted to private operators and the wire line services were opened up to competition3 )etween 1''' % 2((2 new telecom policy was introduced and there was entry of third % fourth operators in the wireless services3 "ree competition was allowed in wire line and first round of tariff re*alancing was done3 0he operators moved from fi<ed to revenue1 sharing license fee structure3 0hen in the year 2((312(( the unified license regime was introduced to enhance the competition and create a level playing field3 0ransfer of wireless licenses was allowed among the operators and intra1circle wireless mergers were also allowed3 2. *eclining tariffs "ave 'ade 6ireless ) /andset &rices extre'el$ affordable 0he intense competition has *een instrumental in driving down the wireless tariffs3 Antry of 3rd and
th

+8M operators in each circle9 and !DM$ wireless operators9 has created a in 2((2 and Rs3

new floor for local % long distance tariffs3 0he average pea. wireless call tariff per minute has come down from Rs3 1B3& in 1''& to Rs3 B in 1''' to Rs3 13# at present3 0here has also *een a crash in the handset prices *y more than E(I over the last 1# years9 and the operators have coupled it with easy financing schemes and *undling of handsets with connections3 ;ith the government reducing the custom duties on the handsets9 handset prices are e<pected to come down even further9 leading to higher new demand and replacement demand3

11

3. Pre&aid offerings "ave driven 'ass &enetration of 6ireless Prepaid offerings have created a surge in wireless su*scri*ers9 mirroring the trend in other developing countries3 0he operators are aggressively promoting prepaid cards and have spurred the adoption of wireless *y the masses3 "rom the *udget1conscious lower middle class households to college students to low income groups9 people are increasingly seeing prepaid as a hassle1free way of going wireless3 0he prepaid share has increased from 2BI in 1''' to B(I in 2((23 Lowever9 in 2((3 prepaid did not increase its share of the total su*scri*er *ase9 despite the addition of 1E million new su*scri*ers *ecause all the B million new su*scri*ers added *y !DM$ wireless were postpaid su*scri*ers3 ;ith the introduction of the !DM$ prepaid in 2(( the prepaid share will increase to over E#I in coming years3 4. I'&le'entation of 4PP regi'e "as given t"e subscriber greater control over costs 0he implementation of !PP regime was a water1shed event in the industry3 It has greatly increased the afforda*ility of going wireless9 as su*scri*ers don5t have to pay for incoming calls9 and can control their telecom costs *etter3 0he other *enefits of !PP are lower costs for wireless su*scri*ers9 higher wireless usage9 and higher penetration of wireless3

!oad to -uture1 0he unified licensing has ended the (icense !aj in telecom9 resolved all litigations9 created a level playing field for all the operators and has paved the way for faster and sustaina*le growth of the telecom sector3 0he wireless revolution will increase its pace and the factors that have *een responsi*le for its growth will carry it further3 0he wireless data services will act as a revenue stream for the wireless operators3 8ome operators have already deployed 3+ technologies on their networ.s3 ;ith further rollout of wireless *road*and9 *ac.ed *y the provision of compelling content services9 *road*and revenues will comprise a .ey portion of the total telecom pie in the future

12

0he future mar.et will *e characteri4ed *y high penetration9 competition and churn and the winners will *e distinguished *y how they address these challenges3 0hey5ll have to juggle *etween achieving economies of scale9 efficient networ. management9 increasing operating margins % attracting and maintaining su*scri*er *ase3 0he future value will reside in ownership of customer relationship and provision of diversified services3 0his implies a trend towards *undled service offerings3 "or provision of *undled services9 operators will need to have strategic alliances with intermediaries through whom traditional commercial transactions can *e e<ecuted3 Operators with the *est interface strategies will succeed in maintaining the customer loyalty3 0he operators need to rapidly grow their su*scri*er *ase while simultaneously maintaining customer loyalty3 0he a*ility to segment customers9 identify the *est among them and ma<imi4e their value will determine success3 8u*scri*er num*ers are e<pected to more than dou*le in the period 2((112((B9 from 3# million in March 2((1 to a*out &# million in 2((B3 India will mirror the glo*al trend of high growth rates in mo*ile vis121vis fi<ed1line users = ( per cent !$+R in mo*ile services against 1B per cent in the fi<ed1line segment>3 Lowever9 with fi<ed1line teledensity in India *eing at a very low per cent9 a*solute growth in fi<ed1line services will lead additions in mo*ile su*scri*ers over the ne<t 1( years3 Despite the high projected growth9 teledensity in 2(1( is e<pected to *e 113# per cent9 falling short of the -0P'' target of 1# per cent3 Revenues will also grow9 al*eit slowly9 in the light of significant reductions in tariffs3 )y 2((&9 telecom is e<pected to *e a Rs EB9(((1crore sector9 contri*uting #3 per cent to India5s +DP3

13

0eledensity )asic phone lines 0elephone e<changes !ellular su*scri*ers )asic telecom su*scri*ers incl3 ;@@ P!O =Pu*lic call Office> Paging su*scri*ers Optical fi*er ca*le =O"!> route length 0elevision sets P!s !a*le 0J !onnections

123'(I B# million 3&9((( 12'3 million 1B3' million 22##'&( (3B million #E'#(( Gms 1(( million ' million # million

Indian 0elecom Industry at a glance

$t 11(3(1 million connections MIndian %eleco' Industr$; is the 0hird largest and fastest growing in the world3 0he su*scri*er *ase has grown *y (I in 2((# and is e<pected to reach 2#( million in 2((&3 Over the last 3 years9 two out of every three new telephone connections were wireless3 !onse:uently9 wireless now accounts for # 3BI of the total telephone su*scri*er *ase9 as compared to only (I in 2((33 ;ireless su*scri*er growth is e<pected to grow at 23# million new su*scri*ers every month in 2((E3 0he wireless su*scri*er *ase s.yroc.eted from 333B' million in 2(( to B23#E million in "N 2(( 12((#3 0he wireless technologies currently in use MIndian %eleco' Industr$M are +lo*al 8ystem for Mo*ile !ommunications =+8M> and !ode Division Multiple $ccess =!DM$>3 0here are primarily ' +8M and # !DM$ operators providing mo*ile services in 1' telecommunication circles and metro cities9 covering more than 2((( towns across the country3 $nd the num*ers are still growing for MIndian %eleco' Industr$M3 M0elecom Industr$ in India Mis regulated *y M0elecom Regulatory $uthority of India5 =0R$I>3 It has earned good reputation for transparency and competence3 0hree types of players e<ists in M %eleco' Industr$ India M community 1 8tate owned companies li.e 1 )8-@ and M0-@3 Private Indian owned companies li.e 1 Reliance Infocomm and 0ata 0eleservices3"oreign invested companies li.e C Lutchison1Assar9 )harti 0ele1Jentures9 Ascotel9 Idea !ellular9 )P@ Mo*ile9 8pice !ommunications etc3

1#

0he M Indian 0elecom Industry M services are not confined to *asic telephone *ut it also e<tends to internet9 *road*and =*oth wireless and fi<ed>9 ca*le 0J9 8M89 IP0J9 soft switches etc3 0he *ottlenec.s for M Indian %eleco' Industr$ M are7

8low reform process7

@ow penetration3 8ervice providers *ear5s huge initial cost to ma.e inroads and achieving *rea.1even is difficult3 Luge initial investments3 @imited spectrum availa*ility and interconnection charges *etween the private and state operators3 0he +overnment )road*and Policy 2(( aims at ' million *road*and connections and 1& million internet connections in 2((E3 MIndian 0elecom Industry Mis currently e<pected to contri*ute nearly 1I to India5s +DP which is heartening and estimated to grow further and *righten the M8cenario of Indian 0elecom Industry M3 3S# and 4*#< subscri&tion nu'bers

,ear

3S# Subscribers 3S# <nnual 4*#< Subscribers ='illions> 3.1 @.0@ 10.@ 22.0 3A.4 @C.@ gro6t" 94? AB? 91? 110? A0? @A? ='illions> 8 8 0.C B.4 10.9 19.1

4*#< <nnual gro6t" 8 8 8 A00? A0? A@?

2000 2001 2002 2003 2004 200@

1B

200B 200A

10@.4 129.0

C0? A1?

44.2 C@.0

131? 92?

0he telecom networ. in India is the third largest networ. in the world meeting up with glo*al standards3 Presently9 the Indian telecom industry is currently slated to an estimated contri*ution of nearly 1I to India5s +DP3

So'e figures
0he Indian 0elecommunications networ. with 12'3(1 million connections is the third @argest in the world and the second largest among the emerging economies of $sia3 0oday9 it is the fastest growing mar.et in the world and represents uni:ue opportunities for 6383 companies in the stagnant glo*al scenario3 0he total su*scri*er *ase9 which has grown *y (I in 2((#9 is e<pected to reach 2#( million in 2((E3 $ccording to )road*and Policy 2(( 9 +overnment of India aims at ' million *road*and connections and 1& million internet connections *y 2((E3 0he wireless su*scri*er *ase has jumped from 333B' million in 2(( to B23#E million in "N2(( 12((#3

In the last 3 years9 two out of every three new telephone su*scri*ers were wireless su*scri*ers3 !onse:uently9 wireless now accounts for # 3BI of the total telephone

1E

su*scri*er *ase9 as compared to only

(I in 2((33 ;ireless su*scri*er growth is

e<pected to *ypass 23# million new su*scri*ers per month *y 2((E3

1&

0he ;ireless technologies currently in use are +lo*al 8ystem for Mo*ile !ommunications =+8M> and !ode Division Multiple $ccess =!DM$>3 0here are primarily ' +8M and # !DM$ operators providing mo*ile services in 1' telecom circles and metro cities9 covering 2((( towns across the country3

1'

#ajor Pla$ers
0here are three types of players in telecom services7 8tate owned companies =)8-@ and M0-@> Private Indian owned companies =Reliance Infocomm9 0ata 0eleservices9> "oreign invested companies =Lutchison1Assar9 )harti 0ele1Jentures9 Ascotel9 Idea !ellular9 )P@ Mo*ile9 8pice !ommunications>

DSN( On Octo*er 19 2((( the Department of 0elecom Operations9 +overnment of India *ecame a corporation and was renamed )harat 8anchar -igam @imited =)8-@>3 )8-@ is now India5s leading 0elecommunications !ompany and the largest pu*lic sector underta.ing3 It has a networ. of over # million lines covering #((( towns with over 3# million telephone connections3 0he state1controlled )8-@ operates *asic9 cellular =+8M and !DM$> mo*ile9 Internet and long distance services throughout India =e<cept Delhi and Mum*ai>3 )8-@ will *e e<panding the networ. in line with the 0enth "ive1Near Plan =1''21'E>3 0he aim is to provide a telephone density of '3' per hundred *y March 2((E3 )8-@9 which *ecame the third operator of +8M mo*ile services in most circles9 is now planning to overta.e )harti to *ecome the largest +8M operator in the country3 )8-@ is also the largest operator in the Internet mar.et9 with a share of 21 per cent of the entire su*scri*er *ase3

2(

D/<!%I Asta*lished in 1'&#9 )harti has *een a pioneering force in the telecom sector with many firsts and innovations to its credit9 ranging from *eing the first mo*ile service in Delhi9 first private *asic telephone service provider in the country9 first Indian company to ovide comprehensive telecom services outside India in 8eychelles and first private sector service provider to launch -ational @ong Distance 8ervices in India3 )harti 0ele1 Jentures @imited was incorporated on Fuly E9 1''# for promoting investments in telecommunications services3 Its su*sidiaries operate telecom services across India3 )harti5s operations are *roadly handled *y two companies7 the Mo*ility group9 which handles the mo*ile services in 1B circles out of a total 23 circles across the country? and the Infotel group9 which handles the -@D9 I@D9 fi<ed line9 *road*and9 data9 and satellite1 *ased services3 0ogether they have so far deployed around 239((( .m of optical fi*er ca*les across the country9 coupled with appro<imately 19#(( nodes9 and presence in around 2(( locations3 0he group has a total customer *ase of B3 # million9 of which #3&B million are mo*ile and #&&9((( fi<ed line customers9 as of Fanuary 319 2(( 3 In mo*ile9 )harti5s footprint e<tends across 1# circles3 )harti 0ele1JenturesH strategic o*jective is ,to capitali4e on the growth opportunities the company *elieves are availa*le in the Indian telecommunications mar.et and consolidate its position to *e the leading integrated telecommunications services provider in .ey mar.ets in India9 with a focus on providing mo*ile services/3

#%N( M0-@ was set up on 1st $pril 1'&B *y the +overnment of India to upgrade the :uality of telecom services9 e<pand the telecom networ.9 introduce new services and to raise revenue for telecom development needs of India5s .ey metros C Delhi9 the political capital9 and Mum*ai9 the *usiness capital3 In the past 1E years9 the company has ta.en rapid strides to emerge as India5s leading and one of $sia5s largest telecom operating companies3 0he company has also *een in the forefront of technology induction *y

21

converting 1((I of its telephone e<change networ. into the state1of1the1art digital mode3 0he +ovt3 of India currently holds #B32#I sta.e in the company3 In the year 2((31( 9 the companyHs focus would *e not only consolidating the gains *ut also to focus on new areas of enterprise such as joint ventures for projects outside India9 entering into national long distance operation9 widening the cellular and !DM$1*ased ;@@ customer *ase9 setting up internet and allied services on an all India *asis3 M0-@ has over # million su*scri*ers and 32'93E mo*ile su*scri*ers3 ;hile the mar.et for fi<ed wireline phones is stagnating9 M0-@ faces intense competition from the private playersO)harti9 Lutchison and Idea !ellular9 Reliance InfocommOin mo*ile services3 M0-@ recorded sales of Rs3 B(32 *illion =P133& *illion> in the year 2((21(39 a decline of #3& per cent over the previous year5s annual turnover of Rs3 B33'2 *illion3

!.(I<N4. IN-O4O## Reliance is a P1B *illion integrated oil e<ploration to refinery to power and te<tiles conglomerate =8ource7 http7DDwww3ril3comDnewsitem23html>3 It is also an integrated telecom service provider with licenses for mo*ile9 fi<ed9 domestic long distance and international services3 Reliance Infocomm offers a complete range of telecom services9 covering mo*ile and fi<ed line telephony including *road*and9 national and international long distance services9 data services and a wide range of value added services and applications3 Reliance IndiaMo*ile9 the first of InfocommHs initiatives was launched on Decem*er 2&9 2((23 0his mar.ed the *eginning of RelianceHs vision of ushering in a digital revolution in India *y *ecoming a major catalyst in improving :uality of life and changing the face of India3 Reliance Infocomm plans to e<tend its efforts *eyond the traditional value chain to develop and deploy telecom solutions for IndiaHs farmers9 *usinesses9 hospitals9 government and pu*lic sector organi4ations3

22

6ntil recently9 Reliance was permitted to provide only ,limited mo*ility/ services through its *asic services license3 Lowever9 it has now ac:uired a unified access license for 1& circles that permits it to provide the full range of mo*ile services3 It has rolled out its !DM$ mo*ile networ. and enrolled more than B million su*scri*ers in one year to *ecome the country5s largest mo*ile operator3 It now wants to increase its mar.et share and has recently launched pre1paid services3 Laving captured the voice mar.et9 it intends to attac. the *road*and mar.et3

%<%< %.(.S.!5I4.S 0ata 0eleservices is a part of the P12 *illion 0ata +roup9 which has '3 companies9 over 2((9((( employees and more than 233 million shareholders3 0ata 0eleservices provides *asic =fi<ed line services>9 using !DM$ technology in si< circles7 Maharashtra =including Mum*ai>9 -ew Delhi9 $ndhra Pradesh9 0amil -adu9 +ujarat9 and Garnata.a3 It has over &((9((( su*scri*ers3 It has now migrated to unified access licenses9 *y paying a Rs3 #3 # *illion =P12( million> fee9 which ena*les it to provide fully mo*ile services as well3 0he company is also e<panding its footprint9 and has paid Rs3 31E *illion =P'( million> to Do0 for 11 new licenses under the I6! =interconnect usage charges> regime3 0he new licenses9 coupled with the si< circles in which it already operates9 virtually gives the !DM$ mo*ile operator a national footprint that is almost on par with )8-@ and Reliance Infocomm3 0he company hopes to start off services in these 11 new circles *y $ugust 2(( 3 0hese circles include )ihar9 Laryana9 Limachal Pradesh9 Gerala9 Gol.ata9 Orissa9 Punja*9 Rajasthan9 6ttar Pradesh =Aast> % ;est and ;est )engal3

23

5SN( On $pril 19 1'&B9 the Jidesh 8anchar -igam @imited =J8-@> 1 a wholly +overnment owned corporation 1 was *orn as successor to O!83 0he company operates a networ. of earth stations9 switches9 su*marine ca*le systems9 and value added service nodes to provide a range of *asic and value added services and has a dedicated wor. force of a*out 2((( employees3 J8-@Hs main gateway centers are located at Mum*ai9 -ew Delhi9 Gol.ata and !hennai3 0he international telecommunication circuits are derived via Intelsat and Inmarsat satellites and wide *and su*marine ca*le systems e3g3 "@$+9 8A$1 MA1;A12 and 8A$1MA1;A133 0he companyHs $DRs are listed on the -ew Nor. 8toc. A<change and its shares are listed on major 8toc. A<changes in India3 0he Indian +overnment owns appro<imately 2B per cent e:uity9 MDs Panatone "invest @imited as investing vehicle of 0ata +roup owns # per cent e:uity and the overseas holding =inclusive of "IIs9 $DRs9 "oreign )an.s> is appro<imately 13 per cent and the rest is owned *y Indian institutions and the pu*lic3 0he company provides international and Internet services as well as a host of value1added services3 Its revenues have declined from Rs3 E(3&' *illion =P13B2 *illion> in 2((11(2 to Rs3 &312 *illion =P131 *illion> in 2((21(39 with voice revenues *eing the mainstay3 0o reverse the falling revenue trend9 J8-@ has also started offering domestic long distance services and is launching *road*and services3 "or this9 the company is investing in 0ata 0elservices and is li.ely to ac:uire 0ata )road*and3

5odafone Jodafone5s presence in India dates *ac. to late 1''29 when they wor.ed with local partners to esta*lish a company licensed to provide mo*ile telecommunications services in Mum*ai3 !ommercial operations *egan in -ovem*er 1''#3 )etween 2((( and March 2(( 9 Lutch ac:uired further operator e:uity interests or operating licences3 ;ith the

completion of the ac:uisition of )P@ Mo*ile !ellular @imited in Fanuary 2((B9 it now provides mo*ile services in 1B of the 23 defined licence areas across the country3 Jodafone India has *enefited from rapid and profita*le growth in recent years3 it had over 1E3# million customers *y the end of Fune 2((B3

I*.< Indian regional operator IDA$ !ellular @td3 has a new ownership structure and grand designs to *ecome a national player9 *ut in doing so is li.ely to *ecome a thorn in the side of Reliance !ommunications @td3 IDA$ operates in eight telecom ,circles9/ or regions9 in ;estern India9 and has received additional +8M licenses to e<pand its networ. into three circles in Aastern India 11 the first phase of a major e<pansion plan that it intends to fund through an IPO9 according to parent company $ditya )irla +roup 3

2#

%.(.P/ON. N.%0O!2S S%<%+S <S O*.4.#D.! 200A

0he Indian telecom *oom is for real3 ;hile various issues *etween operators and the government and *etween fi<ed and mo*ile operators did result in avoida*le chaos and uncertainty9 the sector continued to grow3 0he Indian economy is e<pected to add millions of consumers of a younger age profile9 more inclined to use telecom services3 0he fact that India has one of the lowest telecom penetration rates among major nations also offers an unprecedented opportunity for telecom service operators9 infrastructure vendors9 manufacturers and associated services companies3

2B

COMPANY PROFILE IDEA CELLULAR LIMITED

,0he proud offspring of three illustrious parent =$3J )irla +roup9 0$0$ cellular and $0 % 0 ;ireless>9 Idea !ellular will *e driven *y the o*jective of creating a different in the lives of our customers3 Idea !ellular aspires to offer the most comprehensive and innovative services9 to assist people to go *eyond what they thought possi*le3 $s the cellular revolution transforms India in the coming decade9 Idea !ellular will *e a har*inger of change3/ 1 Sanjeev <ga =President and 4.O Idea 4ellular (i'ited>

2E

 <DO+% %/. 4O#P<N,1

(<+N4/ O- S.!5I4.

0he cellular service was launched in the +ujarat circle in Fanuary 1''E and in the Maharastra circle =e<cluding Mum*ai9 including +oa> in March 1''E3 %/. INI%I<( P!O#O%.!S

It was at the time of its launch set up as a joint venture of $ditya )irla +roup and the leader in ;ireless 0echnology1$0%03 Asta*lished in 1' E9 the <dit$a Dirla 3rou& is on of the leading *usiness house in India3 0he +roup has its presence across various sectors including cement9 Jiscose 8taple fi*er9 engineering9 te<tiles9 power9 telecommunication9 industrial chemicals9 petroleum and financial services3 0he *usiness is spread across 1# countries with over 1(( manufacturing units in India and overseas including 0hailand9 Indonesia9 Malaysia9 Philippines9 Agypt and !anada3 0rading operations span across 8ingapore9 Du*ai9 6G9 68$9 8outh $frica9 0an4ania9 )urma and Russia3 $ll the group5s units are accredited with the I8O '((2 certification and nine on them I8O 1 ((1 certified3 <%)% is the largest telecommunication company in the world offering a complete range of communication services3 $0%0 started its operations in 1&&# and is present in over 2(( countries3 In the 6nited 8tates C its parent country9 $0%0 !orp3 is a leading C distance carrier9 wireless operator and provider of video data and Internet services3 In the recent past9 $0%0 !orp3 ac:uired Media One9 one of the largest ca*le companies in 68$9 while Media one had ac:uired 68 ;est9 a 68 *ased telecom operator3 In India9 68 ;est is the joint venture partner of )P@ for providing cellular services in the circles of Maharastra9 Gerala and 0amilnadu3 $s a result of this consolidation9 $0%0 has

2&

direct interest in cellular services in Maharastra through )irla $0%0 !ommunications @imited and an indirect Internet through Media one in )P@ !ellular @imited3 %.4/NO(O3, P<!%N.!S

Idea welcomes all *usinesses and individuals interested in partnering with it to enhance and strengthen the idea5s products and services portfolios3 8ome of the idea5s technology and content partners7 -o.ia9 Aricsson9 schlum*erger sema9 -D0J9 indiatimes9 rediff9 !2;3

I*.N%I%, $0%0

Idea !ellularHs antecedents date *ac. to 1''#9 when the $ditya )irla +roup and

=through )irla $0%0 !ommunications C Maharastra % +ujarat circle> and the 0ata +roup =through 0ata !ellular 1 $ndhra Pradesh circle> set up cellular networ.s3 )oth the a*ove company was amongst the first company to commercially start operation in circles other than metros and achieve financial closure in Indian 0elecom industry3 In the year 2(((9 the historic path1*rea.ing merger of 0ata !ellular with )irla $0%0 !ommunications and the su*se:uent ac:uisition of RP+ !ellular 1 =Madhya Pradesh circle> in the year 2((1 1 helped ta.e the company to aim even further and led to the formation of )irla 0ata $0%0 @imited3 In $ear 20019 co'&an$ 6on fourt" cellular license for *el"i 'etro circle and in $ear 2002 co'&an$ introduced co''on brand EF*.<G and c"anged t"e na'e to I*.< 4ellular (i'ited 8ince then9 there has *een no loo.ing *ac. for IDA$ !ellular3 0he company launches Delhi operations in year 2((2 and added a record 1((9((( su*scri*er within one month of launch3

2'

In 20039 t"e co'&an$ ac"ieved t"e largest financial closure in Indian %eleco' for its entire circle. In 2(( 9 the company entered into definitive agreement to ac:uire Ascotel Mo*ile !ommunications =e<isting operator in Laryana9 Gerla and 6P =;>> and Ascorts 0elecommunications =cellular licensee holder for 6P =A>9 Limachal Pradesh and Rajasthan>

4O!. D.(I.-

H<ttracting and nurturing talent "as beco'e t"e single 'ost do'inant force in business.H Idea 1 the very name suggests innovation3 Innovation9 which comes from intelligence9 talent9 s.ills9 involvement9 hard wor. and continuous learning3 0he company continuously harnesses the power of wireless revolution to provide world1 class products and services3 It aims at responding to customer needs proactively *y anticipating re:uirements and providing ready solutions3 Idea !ellular draws inspiration from the loyalty of its su*scri*ers to .eep raising the *ar9 to shape the future9 and to change and enrich the life of each and every mem*er of its ever1growing family of su*scri*ers3

%/. #.*I<

ESta$ 4onnectedG is a *rand promise that loo.s at the .ey purpose of the mo*ile telephony3 It converges with the tangi*le re:uirement of Mnetwor. depth5 and at the same time9 reflects the eternal human need for *onding9 .insman ship and relationship forming3 0his new *rand campaign ena*les Idea to own the *iggest category *enefit of ,.eeping people connected/9 through a simple9 uni:ue and a li.a*le e<pression of connectivity3 $nd it ma.es consumers aware that ,no one connects *etter than Idea3/

3(

8lated to run through 2(( 9 the campaign utili4es all relevant mainline media to propagate the message to its audiences with B(1seconds commercial and its various edits9 print campaign and its outdoor pu*licity3 $part from it various innovative mediaDevents has *een used to further strengthen the message3 "or e<ample1 at local level Idea has e<ploited the Indo1Pa. series *y screening the one1 day matches in popular places under the theme of stay connected3

%/. P!O*+4%S

%"e Post8&aid 4ard 0he regular card as it is more popularly .nown as3 0he $0%0 postpaid card has *een rechristened as the Idea Postpaid card3 %"e Pre8&aid 4ard 0he Idea !ellular Pre1paid card is called as ,I*.< 4/I%4/<%/ 3

31

EI*.< 4/I%4/<%G IDA$ !hitchat is a ready to tal. cellular services3 It runs on the state1of1the1art Intelligent -etwor.9 comes with world class features li.e all handset compati*ility9 therefore helping you to control your e<penses too3 It lets you ma.e and receive local9 national and international calls instantly3 MISSION STATEMENT:

E%"roug" continuous innovation Idea &ro'ises

to liberate custo'ers fro' t"e

s"acIles of ti'e and s&aceG. =Innovate9 Sti'ulate9 (iberate1.>

32

Products of Idea

Idea Post&aid .ntr$ Pricing =0...-. Bt" Nov 0A> <ll t"e Dill Plans Activation Novo ! 99 200 Activation Cost Prepaid to Postpaid 100 Plan Enrolment Fees Total:300 200 Activation Add-on Connection Cost Nil Plan Enrolment Fees Total:200 100 Plan Enrolment Fees Total:300 200 Activation Cost Nil Plan Enrolment Fees Total:200 100 Plan Enrolment Fees Total:300 200 Activation Cost Nil Plan Enrolment Fees Total:200 100 Plan Enrolment Fees Total:300 200 Activation Cost Nil Plan Enrolment Fees Total:200 100 Plan Enrolment Fees Total:300 200 Activation Cost Nil Plan Enrolment Fees Total:200 100 Plan Enrolment Fees Total:300 200 Activation Cost Nil Plan Enrolment Fees Total:200 Easy 499 200 Activation Cost Edge 99 200 Activation Cost Edge !99 200 Activation Cost Easy "99 200 Activation Cost M# C$%& 200 Activation Cost

'ene(its Credit on Local Benefits 100min 2 Free !sa"e of #s$%&& on Local and 'T( Call !sa"e 2&& in)tes *dea to *dea Free 1&& in)tes *dea to *dea Free Credit on !sa"e of #s$+&& on Local and 'T( !sa"e 0$10 to Cl)-. , /an 'eries N)m-ers0 ,

33

Idea )*e+aid Reg%$a* )$an - Total - #s$ &&.Entry Level Cost #P of 'tarter Pac1 - #s$ &&.- 2alidit, Period - 0 (a,s$ - Tal1Time - #s$ 0.-$ #ec3ar"e 2o)c3ers 4#25 val)in" Any Processing Charges Monthly free call allo ances D!ration of "lan 6*ncl)sive of '* N*L <pen till f)rt3er notice T3is interactive ' ' -ased 'elf-service application ena-les t3e prepaid s)-scri-er to 1no= t3eir prod)ct related information 0 rec3ar"e vo)c3er related information 0 =3at is 3ottest or latest Infor#ation $!st an %M% a ay promo and =3at is m, acco)nt information specific to s)-scri-er related information0 send sms >CARE& to %%%%$ ?' ' to %%%% toll free from @ome net=or1$ An, ta:es0 in addition to t3e a-ove N*L 7 Processin" fee 7 12$389 'ervice Ta: in *N#;

,oca$ C-a*ges .Rs/0 Fi:ed Local *dea to idea Local /' 0 Landline and ALL STD An,=3ere in *ndia 'T( Pac1 C #s$ %0.- Per ont3 ISD Rates !'0 Canada0 E)rope0 4Fi:ed50 'in"apore D @on" Eon" 8$%0 8$%0 8$%0 2$B+ 1$+0 2$B+ 1$+0 2$B+ 1$+0 Nil #e 1.- per min)te ALL Nil #e 1.- per min)te Cell)lar #e 1.#e 1.- per min)te

<t3er co)ntries C)-a0 'ao Tome D Principe0 /)inea Bissa)0 (ie"o /arcia0 Na)r)0'olomon *slands0 2an)at)0 Coo1 *slands0 T)val)0 To1ela)0 Norfol1 *sland0 'a13alin

&$1&

&$1&

&$1&

%&$20

%&$20

%&$20

3#

<dditional value added services

Nig-t Ta$1

#s$ 30.Local *dea to *dea 0$0&. min <t3er Local o-iles 0$+0 and LL #s$ 1.-

<)t"oin" 411pm to Fam5

To Activate 'end sms : &Night& to %%%%$ To (eactivation 'end sms GNONI'(T& to %%%%$ #s$ 30.#s 1 Per in)te to Local o-iles To Activate 'end sms : &CC& to %%%%$ To (eactivation 'end sms GNOCC& to %%%%$ #s$ 1$+0.- For all 'T( calls$ To Activate 'end sms : &%TD& to %%%%$ To (eactivation 'end sms GNO%TD& to %%%%$ 0$30 Paise for Local *dea to *dea Callin"$ To Activate 'end sms : &I)I& to %%%%$ To (eactivation 'end sms GNOI)I& to %%%%$

Ce$$ to Ce$$ . ,oca$ Mo&i$es0

<)t"oin"

STD )ac1 2 Rs/ 4345

I I )ac1 Renta$ 5 Rs/ "45

3B

#ec3ar"e 2o)c3ers 4#25 val)in" 6*ncl)sive of '* 7 Processin" fee 7 12$389 service ta: in *N#7;

MR) Range Se*vice Ta6 Rs/ )*o 7ee Ta$1ti8e Range Rs 9a$idity Re8a*1s Rs 7*o8 To 10 10 7*o8 1$10 To 1$10 2 Rs 7*o8 8$&0 To 8$&0 0 ' ' 2o)c3er: Free 1+0 local 3% 3% 3$B% 3$B% 30$28 0 0 0 ' ' to -e cons)med =it3in 30 da,s +0 +0 +$+0 +$+0 + 3&$+0 3&$+0 0 2al)e 2o)c3er =it3 Tariff Benefit++ ++ 8$0+ 8$0+ %F$&+ 0 0 0 Local *2*C30p0 2 C+0p D LLC#e1$ Tariff valid for 30 da,s B0 B0 B$B0 B$B0 2$30 80 80 0 2al)e 2o)c3er =it3 Tariff BenefitB+ B+ F$2+ F$2+ 88$B+ 0 0 0 'T( CallsC#e$1$ Tariff valid for 30 da,s FF FF &$8F &$8F BF$32 0 0 0 ' ' 2o)c3er: Free 1000 local ' ' to -e Days

3E

cons)med =it3in 30 da,s 100 100 11$00 11$00 10 B& B& 0 2al)e 2o)c3er =it3 Tariff Benefit120 120 13$20 13$20 108$F0 0 0 0 Local Calls C #e$1.min$ Tariff valid for 38+ da,s 1&& 220 3+0 ++0 1&& 220 3+0 ++0 21$F& 2%$20 3F$+0 80$+0 21$F& 2%$20 3F$+0 80$+0 12B 110 12+ 12+ +0 F+$F0 1F8$+0 38%$+0 F2&$00 +0 F+$F0 1F8$+0 38%$+0 F2&$00 80 1+ 30 30 B+

1100 1100 121$00 121$00 1+0 2200 2200 2%2$01 2%2$01 1+0 3300 3300 383$01 383$01 0

1F0B$&& 1F0B$&& 1F0 2&38$&& 2&38$&& 38+

#ic"ael Porter;s E-ive -orcesG #odel

Le has identified five forces that determine the state of competitiveness in a mar.et3 0he forces also influence the profita*ility of firms already in the industry3 0hese five forces are summari4ed in the a*ove diagram3 =0he fifth force is the degree of rivalry that

3&

currently e<ists among firms already in the industry3> Lere are a few additional details a*out Porter5s model3

1. Darriers to .ntr$
.cono'ies of scale mean larger firms can produce at lower cost per unit3 0his tends to lower the num*er of firms in the industry and reduce competition3

3'

Pro&rietar$ &roduct differences are the characteristics that ma.e a product appeal to a large mar.et segment3 )ut only those characteristics that cannot *e copied at low cost *y competitors =,proprietary/> will *e a *arrier to entry3 Drand identit$ is the e<tent to which *uyers ta.e the *rand name into account when ma.ing purchase decisions3 4a&ital reJuire'ents are the total cost of ac:uiring the plant and e:uipment necessary to *egin operating in the industry3

2. Dargaining Po6er of Su&&liers

*ifferentiation of in&uts means that different suppliers provide different input characteristics for inputs that *asically do the same jo*3 0he greater the degrees of differentiation among suppliers the more *argaining power suppliers have3 (

Presence Kand availabilit$L of substitute in&uts means the e<tent to which it is possi*le to switch to another supplier for an input =or a close su*stitute>3 0he greater the num*er and closeness of su*stitute inputs the lower the *argaining power of suppliers3 Su&&lier concentration is the degree of competition among suppliers3 6sually the more concentrated the industry9 the fewer suppliers and the more control suppliers have over the prices they charge3 +reater supplier concentration often means greater supplier *argaining power3 4ost relative to total &urc"ases in t"e industr$ refers to the amount your firm spends on inputs from a particular supplier compared to the total revenue of all firms in the supplier5s industry3 @ower e<penditure usually implies more *argaining power for the supplier3 0he *uyer5s *argaining power falls as spending with a particular firm falls simply *ecause the *uyer5s *usiness isn5t as important to the supplier3

3. %"reat of Substitutes
!elative &rice &erfor'ance of substitutes is the price of su*stitutes for your output compared to the price you are charging3 If the price of su*stitutes is lower9 the competitive threat increases as the price differential increases3 S6itc"ing costs refers to the cost to the *uyer of switching from one seller to another3 0he greater the switching costs the lower the threat of su*stitutes *ecause *uyers have a stronger incentive to stic. with a single supplier3 Du$er &ro&ensit$ to substitute is the e<tent to which *uyers are willing to consider other suppliers3

4. Dargaining Po6er of Du$ers

Du$er concentration versus fir' concentration refers to the e<tent of concentration in the *uyer5s industry compared to the e<tent of concentration in your industry3 0he more concentrated the *uyer5s industry relative to your industry the greater the *argaining power of *uyers3 Du$er volu'e is the num*er of units of your product the *uyer purchases from all sources3 0he greater *uyer volume compared to the :uantity purchased from you9 the greater the *argaining power of *uyers3 Du$er infor'ation is the state of information *uyers have a*out your industry3 0he more information *uyers have a*out your industry the more *argaining power *uyers have3 Substitute products means the num*er and closeness of su*stitutes availa*le for your product3 0he greater the num*er of availa*le su*stitutes the more *argaining power *uyers have3 Price of $our &roduct relative to total ex&enditures on all &roducts. 0his is the fraction of total e<penditure *uyers spend on your products3 0he greater the fraction of total e<penditure the greater the price elasticity of demand and the more *argaining power *uyers have3 Product differences refers to the degree of differentiation *etween your product and other products in the mar.et3 0he greater the differentiation of your product9 the lower its price elasticity of demand and the less *argaining power *uyers have3 Drand identit$ is the e<tent to which your *rand name is recogni4ed and sought out *y *uyers3 0he stronger your *rand identity the less *argaining power *uyers have3

@. !ivalr$ *eter'inants K6it" ot"er fir's in t"e industr$L

Industr$ gro6t" is the speed at which the mar.et is growing3 Rapidly growing mar.ets provide less incentive for firms to aggressively compete with each other3 Inter'ittent overca&acit$ is the amount demand fluctuates during a year =or over a *usiness cycle> and the impact lower demand has on how efficiently the firm is a*le to use its plant and e:uipment3 In some industries a decrease in demand leads to significant idle productive capacity9 while other industries are not as suscepti*le to this factor3 More intense rivalry is li.ely to *e fostered in an industry in which firms face either large amounts of unused plant capacity or face fre:uent idle capacity3 4oncentration and balance is the num*er of firms in the industry and their relative si4e3 $n industry in which a few firms supply most of the output is li.ely to not *e very competitive *ecause the large firms will control the mar.et3

*<%< <N<(,SIS ) IN%.!P!.%<%ION

80$0I80I!$@ MA0LOD 68AD "OR 0A80I-+7 $rea wise division "or the simplicity of the analysis9 we have divided the whole $hmeda*ad in to main four areas3 0he total area of the $hmeda*ad is 29 and those are *ase on the different pin codes of $hmeda*ad3 $rea11 =8outh1west region> =1 o Allis*ridge o Fivaraj par. o Fuhapura o Paldi o Polytechnic o $mraiwadi o )ehrampura o Isanpur o Maninagar o -arol o 8hah1alam o Jatva $rea12 =-orth1west region> =12( retailers> o Ranip o +andhi $shram o 8a*armati retailers>

o 0hal1tej o )oda.dev o -aran pura o -avjivan o -avarangpura o Memnagar o +hatlodia $rea13 =-orth1east region> =11B retailers> o $irport o !antonment o !ivil o +irdharnagar o Grishnanagar o Gu*ernagar o -aroda o 8aijpur1*ogha o 8ardarnagar $rea1 =Middle east region> =12( retailers> o )apunagar o Ghodiarnagar o Odhav o Galupur o +omtipur o Ra.hial o 8araspur o 0ha..ar *apa nagar o Gathwada

o Fantanagar

1. <vailabilit$ of t"e cards 6it" -O*

0otal $hmeda*ad7 0he total no3 of the retails is 1((3

!ards "OD

$irtel 'B (

)snl ( (

Jodafone '& (

Idea 'B (

Reliance B (

0ata 3 (

Avai$&i$ity o( ca*ds and 7OD

120 100 *etai$e*s 80 60 40 20 0
on e Id ea ia nc e Ai Vo da f Ta ta rte l Bs nl

Cards FOD

co8+any

4onclusion
"rom the a*ove chart9 we can conclude that the availa*ility of the idea and hutch is almost same and highest among all the competitors3 In case of the "OD9 "OD is not sell *y the retailer3 0hrough there are few sellers of "OD *ut we can not find a single one3

Suggestion
"rom the a*ove results we suggest to the company that they have to meet to the retailer and convince them to sell the "OD cards3 )ecause there is an opportunity to gar* the more mar.et share3

Re l

&

2. <ge of t"e retailer =%otal ex&erience>

0otal $hmeda*ad7 0he total no3 of the retails are 1((3

More than ' $ge @ess then 1 year 1 to 3 years 3 to B years B to ' years 1 #1 E 1 years (

'

Age

1% % 0% 41% 51% !ess t"en 1 #ear 1 to $ #ears $ to 6 #ears 6 to % #ears &ore t"an % #ears

4onclusion
In general9 from the a*ove graphical representation9 we can conclude that9 the most of the retails *elonging the range of the 1 to 3 years of the e<perience3 It shows that the overall distri*ution reach and the mo*ile users in the city of $hmeda*ad were increased in last 3 years3

Suggestion
;e find that the most of the retailer *elonging the range of 1 to 3 years of e<perience3 )ut company should approach to more e<perienced shop.eeper *ecause they are the .nown retailer of the particular area3 $nd also they are at there from many years so there are highly chances to sell more cards3

#(

3. %arget audience
0otal $hmeda*ad7 0he total no3 of the retails are 1((3

8tudents

$irtel 2'

)snl 2

Jodafone 12

Idea 22

Reliance 11

0ata (

#1

't(dents $5 $0 25 20 15 10 5 0
Ide a Ai rte l Vo da fon Re lia nc e Ta ta Bs nl e

't(dents

Co8+any
4onclusion
"rom the a*ove presentation9 we can conclude that9 in $hmeda*ad the usage of the ma<imum cards *y students are of the $irtel3 0he idea is on the second position in usage *y students3

Suggestion
8tudents are the ma<imum user of this service3 )ut in today5s scenario there are increases in wor.ing women so company can directly approach to locality service women group3 Net not single companies do this so we have great opportunity to sell more cards of our company3

#2

%rade Sc"e'e
0otal $hmeda*ad7 0he total no3 of the retails are 1((3

0rade 8cheme 0otal

$irtel 'B 'E

)snl 3& (

Jodafone '' ''

Idea '& ''

Reliance B B

0ata 33 33

#3

T*ade sc-e8e
120 100 Retai$e* 80 60 40 20 0
rte l B Vo snl da fo ne Id Re ea lia nc e Ai Ta ta

Trade 'c"e)e Total

Co8+any

4onsu'er Sc"e'e
0otal $hmeda*ad7 0he total no3 of the retails are 1((3

$irtel !onsumer 8cheme 'B 0otal 'B

)snl 3& (

Jodafone '' ''

Idea '' ''

Reliance B B

0ata 3 3

Cons%8e* sc-e8e
120 100 Retai$e* 80 60 40 20 0
Id e Re a lia nc e rte l Bs Vo nl da fo ne Ai Ta ta

Cons()er 'c"e)e Total

Co8+any

4onclusion
"rom the a*ove analysis9 we can conclude that9 in '&I cases9 the all retailers are aware a*out the consumer schemes and the trade schemes3 0he distri*utors ma.e them aware a*out the all the schemes availa*le in the mar.et3

Suggestion
0he company performs well in consumer scheme and trade scheme3 8o no recommendation for consumer scheme and trade scheme3

##

#3 Source of &urc"asing t"e cards

0otal $hmeda*ad7 0he total no3 of the retails are 1((3 "rom company5s sales person $irtel )snl Jodafone Idea Reliance 0ata ( ( ( ( ( ( "rom other dealers 'E ( 1(( 1(( E1 E

#B

So%*ce o( +%*c-asing
120 100 Retai$e* 80 60 40 20 0
rte l Bs Vo n da l fo ne I Re dea lia nc e Ta ta Ai

Fro) co)*an#+s sales *erson Fro) ot"er dealers

Co8+any

4onclusion
"rom the a*ove data9 we can say that the all of the retailers purchase the prepaid cards from the other dealers *ecause their distri*ution service is good and timely3

Suggestion
;e find that most of the retailers purchase cards form the other distri*utors3 In this case company should hire more employees who meet the retailers directly and sell the cards3 )y this way they can reduced the middle persons3

#E

B. <nal$sis of all co'&anies 6it" different attributes

Lere9 the total value is calculated on the *asis of the ran. given to them according to their performance3 =B to 1 ran.3 B for *est and 1 for worst>3

Net6orI
0otal $hmeda*ad7 0he total no3 of the retailer 1((3 $irtel &1 3&#B )snl 3' 2333 Jodafone '2 #3#32 Idea E1 3B&& Reliance #1 33(E 0ata 2B 13#2

0otal Jalue $verage

#&

Net:o*1
6 5 4 $ 2 1 0 Airtel Bsnl Vodafone Idea Reliance Tata A,era-e

4onclusion
$s far as networ. is consult9 the Jodafone is num*er one3 0he research shows that the networ. is very much stronger3 0he idea5s position is third and then comes Reliance and 0ata3

Suggestion
Idea5s position is third in networ.3 If idea wants to come forward in networ. it has to increase its networ. capacity in some area3

#'

4o'&an$ Sc"e'e
0otal $hmeda*ad7 0he total no3 of the retails are 1((3

0otal Jalue $verage

$irtel '( #3((B

)snl Jodafone #B '3 33B&# #3B#&

Idea B1 3 '2

Reliance #& 33 E

0ata 331#2

Co8+any sc-e8e
6 5 4 $ 2 1 0 Airtel Bsnl Vodafone Idea Reliance Tata A,era-e

B(

4onclusion
$s far as consumer5s scheme is consult9 the Jodafone is num*er one3 0he research shows that people are much satisfies with the Jodafone5s schemes3 0he $irtel5s position is second and then comes Idea9 )8-@ $nd Reliance3

Suggestion
;e found that Idea is lac.ing in consumer schemes so company has to increase its consumer schemes3

B1

%rade Sc"e'e
0otal $hmeda*ad7 0he total no3 of the retails are 1((3

0otal Jalue $verage

$irtel &1 3#&B

)snl E2 31#B

vodafone & 3'B2

Idea &2 3E#'

Reliance EB 32BE

0ata B# 3( 3

T*ade sc-e8e
6 5 4 $ 2 1 0 Airtel Bsnl ,odafone Idea Reliance Tata A,era-e

4onclusion
B2

$s far as 0rading schemes are consulting9 the $irtel and Idea has ac:uired the same position almost3 0he research shows that retailers are much satisfies with the $irtel and idea5s trading schemes3 0he idea5s position is second and then comes Lutch $nd Reliance3

Suggestion
0he trading scheme of Idea is *etter then other companies3 8o company has to .eep this path3

*istribution Services

B3

0otal $hmeda*ad7 0he total no3 of the retails are 1((3

0otal Jalue $verage

$irtel & 3' B

)snl #' 33#E3

vodafone &' #31 2

Idea &E #3(2E

Reliance &2 3&'

0ata E' 3B&

Dist*i&%tion se*vice
6 5 4 $ 2 1 0 Airtel Bsnl ,odafone Idea Reliance Tata A,era-e

4onclusion

$s far as distri*utor5s services consult9 the Idea has ac:uired the first position3 0he research shows that retailers are much satisfies with the idea5s distri*utor5s services3 0he $irtel5s position is second and then comes Lutch $nd Reliance3

Suggestions7
0he distri*ution service of Idea is good so there is no suggestions for the distri*utions services3

4all 4enter Services

B#

0otal $hmeda*ad7 0he total no3 of the retails are 1((3

0otal Jalue $verage

$irtel '# #3EB

)snl Jodafone Idea &' 'B ' #33#E #3&B2 #3B'

Reliance '3 #3B2&

0ata '1 #3#32

Ca$$ cent*e se*vice

5.% 5.8 5. 5.6 5.5 5.4 5.$ 5.2 5.1 Airtel Bsnl Vodafone Idea Reliance Tata A,era-e

4onclusion

BB

$s far as call center services consult9 the Lutch has ac:uired the first position3 0he research shows that the hutch provides the *etter call center services then others3 0he $irtel5s position is second and then comes Idea $nd Reliance3

Suggestion
In companies call center service9 Idea has to need of improve its call center service9 *y ac:uiring new technology3 8o it can compete other e<isting competitor3

%"e 6"ole co'&arative anal$sis of all co'&anies.

BE

Ana$ysis o( a$$ co8+anies

Airtel Bsnl Vodafone Idea Reliance Tata

6 5 4 $ 2 1 0
or 1 e e e sc "e ) se r, ic sc "e ) /e t0 se r, ic lc en tre Ca l
B&

Co ) *a n#

<nal$sis of no of cards selling b$ retailers in <"'edabad

Di s

tr i 2( tio n

Tr ad e

$rea11 =8outh1west region>

03rec"ar-e 11 10 $ 10 5 1 to 5 12 0 22 18 6 4 6 to 25 2 0 $ 4 $ 0 26 to 50 1 0 0 0 0 0 A2o,e 50 0 0 0 0 0 0

Airtel Bsnl Vodafone Idea Reliance Tata

25 20 15 10 5 0
on e Id ea ia nc e Ai rt e l Vo da f Ta ta Bs nl

03rec"ar-e 1 to 5 6 to 25 26 to 50 A2o,e 50

$rea12 =-orth1west region>

Re l

B'

Airtel Bsnl Vodafone Idea Reliance Tata

03rec"ar-e % 8 2 8 10

1 to 5 12 0 18 12 $ 1

6 to 25 1 0 $ 1 0 0

26 to 50 0 0 1 0 0 0

A2o,e 50 0 0 0 0 0 0

20 18 16 14 12 10 8 6 4 2 0
Id ea Vo da fo ne ia n ce Ai Ta ta rte l Bs nl

03rec"ar-e 1 to 5 6 to 25 26 to 50 A2o,e 50

$rea13 =-orth1east region>

$*ove (Drecharge 1 to # $irtel 2 1B )snl ' ( B to 2# 2B to #( ( ( ( #( ( ( E(

Re l

Jodafone Idea Reliance 0ata

2 2 3 2

1E 1B 1(

3 # 1 (

1 ( ( (

( ( ( (

18 16 14 12 10 8 6 4 2 0
Id ea Vo da fo ne ia n ce Ai Ta ta rte l Bs nl

03rec"ar-e 1 to 5 6 to 25 26 to 50 A2o,e 50

$rea1 =Middle1east region>

$*ove (Drecharge 1 to # $irtel ( 1E )snl 12 ( Jodafone 1 1' Idea 1 1E Reliance 1 12 B to 2# 2B to #( B ( ( ( ( B ( 3 ( #( ( ( ( ( ( E1

Re l

0ata

&

20 18 16 14 12 10 8 6 4 2 0
Id ea Vo da f ia nc e Ai Ta ta Bs nl on e rte l

03rec"ar-e 1 to 5 6 to 25 26 to 50 A2o,e 50

<nal$sis of rec"arge value sold

$rea11 =8outh1west region>

#((1 to $irtel )snl Jodafone )elow #((( 2 1( 1E 1(((( 2 ( & 1(((1 to 2#((( 2 ( 3 2#((1 to #(((( $*ove #(((( ( ( ( ( ( (

Re l

E2

Idea Reliance 0ata

21 1# '

# 1

2 ( (

( ( (

( ( (

$0 25 20 15 10 5 0
Id ea Vo da fo ne Re lia nc e Ai Ta ta rte l Bs nl

Belo0 5000 5001 to 10000 10001 to 25000 25001 to 50000 A2o,e 50000

$rea12 =-orth1west region>

#((1 to $irtel )snl vodafone Idea Reliance 0ata )elow #((( 1' & 12 1E 13 & 1(((( 2 ( 1( # ( ( 1(((1 to 2#((( ( ( 2 1 ( ( 2#((1 to #(((( $*ove #(((( ( ( ( ( ( ( ( ( ( ( ( (

E3

20 18 16 14 12 10 8 6 4 2 0
Id ea ,o da fo ne ia n ce Ai Ta ta rte l Bs nl

Belo0 5000 5001 to 10000 10001 to 25000 25001 to 50000 A2o,e 50000

$rea13 =-orth1east region>

#((1 to )elow #((( $irtel 1E )snl ' Jodafone 1E Idea 1( Reliance 1( 0ata B 1(((( 2 ( 3 3 3 (

Re l
1(((1 to 2#((( 3 ( 2 ( ( 2#((1 to #(((( $*ove #(((( ( ( ( ( ( ( ( ( ( ( ( (

18 16 14 12 10 8 6 4 2 0
Id ea Vo da fo ne ia n ce Ai Ta ta rte l Bs nl

Belo0 5000 5001 to 10000 10001 to 25000 25001 to 50000 A2o,e 50000

$rea1 =Middle1east region>

#((1 to )elow #((( $irtel 1B )snl 12 Jodafone 1E Idea 1B Reliance 12 0ata & 1(((( 2 ( 3 3 1

Re l

1(((1 to 2#((( # ( 3 3 2 ( 2#((1 to #(((( $*ove #(((( ( ( ( ( ( ( ( ( ( ( ( (

E#

18 16 14 12 10 8 6 4 2 0
Id ea Vo da fo ne ia n ce Ai Ta ta rte l Bs nl

Belo0 5000 5001 to 10000 10001 to 25000 25001 to 50000 A2o,e 50000

'3 8ales person visit =Afficiency of 8alesman Of Distri*utor> $rea11 =8outh1east region>
More than $irtel )snl Jodafone Idea Reliance 0ata Once 2 1 1 2 3 1 0wice & 1( ' # # twice 1& ( 1& 1& 1( 3 -ot at all visited ( # ( ( ( (

Re l

EB

20 18 16 14 12 10 8 6 4 2 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

Once T0ice &ore t"an t0ice /ot at all ,isited

4onclusion7 "rom the a*ove graphical representation9 we can conclude that the efficiency of sales person of Idea is highest9 closely followed *y $irtel and Jodafone3 8o all three companies are much focus for their distri*utor efficiency3

$rea12 =-orth1west region>

Re l

More than $irtel )snl Jodafone Idea Reliance 0ata Once 3 2 2 2 3 2 0wice 1( 3 1( 1( # B twice ' 1 11 1( B 1

-ot at all visited ( 3 ( ( ( (

EE

12 10 8 6 4 2 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

Once T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of sales person of Jodafone is highest9 closely followed *y Idea and $irtel3 0he reliance is also come up with good strength for distri*ution after those three3 8o all three companies are much focus for their distri*utor efficiency3

$rea13 =north1east region>

Re l

More than $irtel )snl Jodafone Idea Reliance 0ata Once ( ( ( ( ( ( 0wice 3 ( 3 3 2 twice 2( ( 1' 2( 12 2

-ot at all visited ( ' ( ( ( (

E&

25 20 Once 15 10 5 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of sales person of $irtel and Idea are almost same9 closely followed *y Jodafone3 0he reliance is also come up with good strength for distri*ution after those three3 8o all three companies are much focus for their distri*utor efficiency3

$rea1 =Middle1east region>

More than $irtel )snl Jodafone Idea Reliance 0ata Once ( 1 ( ( ( ( 0wice 1 ( 1 1 1 3 twice 22 ( 23 23 3 # -ot at all visited ( 12 ( ( ( 1

Re l

E'

25 20 Once 15 10 5 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of sales person of $irtel and Idea are almost same9 closely followed *y Jodafone3 )ut with comparison of other three region the performance of all representative is somewhat low3 8o all three companies are much focus for their distri*utor efficiency3

1(3 Manager5s visit =Afficiency of e<ecutives % Managers> $rea11=8outh1west region>

Re l

More than $irtel )snl Jodafone Idea Reliance 0ata Once E ( & ' E 1 0wice ( ( ( ( ( ( twice ( ( ( ( ( (

-ot at all visited 21 1( 2( 2( 12 &

&(

25 20 Once 15 10 5 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of A<ecutives % managers of Jodafone and Idea are almost same9 closely followed *y $irtel3 8o all three companies are much focus for their distri*utor efficiency3

$rea12=-orth1west region>

Re l

More than $irtel )snl Jodafone Idea Reliance 0ata Once E ( & ' 1 0wice ( ( ( ( ( ( twice 1 ( 1 1 ( (

-ot at all visited 1# & 1# 1 ' E

16 14 12 10 8 6 4 2 0

Once T0ice &ore t"an t0ice /ot at all ,isited

on e

Id ea

ia nc e

Ai

Vo da f

Re l

Ta ta

rt e l

Bs nl

&1

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of A<ecutives % managers of Jodafone is highest9 closely followed *y Idea and $irtel3 )ut with comparison of other regions the performance of all representatives is somewhat low3

$rea13 =-orth1east region>

More than $irtel )snl Jodafone Idea Reliance 0ata Once ' ( ' E 1 0wice ( ( ( ( ( ( twice ( ( ( 1 ( ( -ot at all visited 13 ' 1' 1 B #

&2

20 18 16 14 12 10 8 6 4 2 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

Once T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of A<ecutives % managers of Idea and $irtel are almost same3 Jodafone is leader in this area3 )ut with comparison of other regions the performance of all representatives is somewhat low3

$rea1 =Middle1east region>

Re l

More than $irtel )snl Jodafone Idea Reliance 0ata Once ' ( 1( 1( 2 0wice ( ( ( ( ( ( twice ( ( ( ( ( (

-ot at all visited 1 12 1' 1 & E

&3

20 18 16 14 12 10 8 6 4 2 0
on e Id ea ia nc e Ai Vo da f Ta ta rt e l Bs nl

Once T0ice &ore t"an t0ice /ot at all ,isited

4onclusion "rom the a*ove graphical representation9 we can conclude that the efficiency of A<ecutives % managers of Idea is higher9 closely followed *y Lutch and $irtel3 )ut with comparison of other regions the performance of all representatives is somewhat low3

-indings

"rom the a*ove data and the analysis we have made the final conclusion is as under7 Our main o*jectives of the project are7 0o assess mar.et share of the Idea vis121vis other competitor3 0o analy4e effectiveness of idea5s representative vis121vis other competitor3 0o study and analy4e the reach of Idea5s distri*ution networ. vis121vis other competitor3

Re l

&

 0o assess the distri*ution depth of Idea vis121vis other competitor3 4onclusion Idea is the major competitor in the $hmeda*ad and has a leading position in many areas li.e distri*ution reach and efficiency of distri*utor3 $s far as the reach of Idea5s distri*ution networ. is consult the idea has a leading position3 "or distri*ution of the cards9 the services and the reach are good enough3 0here is some pro*lem with some far areas *ut overall performance is focused3 $s far as the efficiency is consult the idea has a moderate position3 "or distri*ution of the cards and the efficiency of the e<ecutives and the managers are good enough3 0he wor. is focused3

!eco''endations

$s far as networ. is consult9 the performance of the Idea is wea.9 as compared to the Jodafone and $irtel and Reliance3 8o9 0ry to improve on such factor via increasing a technical support3 8ame pro*lem is with call center9 as far as customer care services are consulted9 the performance is not up to the mar. again3 !ompare to the Idea9 Jodafone and $irtel has comparatively good performance3 8o9 idea has to wor. upon it and try to ma.e it more efficient with training programs3

&#

 0he pro*lem e<isted with the Middle Aast and some areas of 8outhwest region3 0he retailers are :uite dissatisfied with the distri*utor services3 8o9 particularly for those areas the fre:uency of visits and the :uality of meetings of sales persons should *e increased3 0he performance of Idea is good9 in particularly western part of the city9 *ut still in other areas li.e eastern part9 the need of the more awareness campain is re:uired3 Ma.e a good relationship with retailers3 -eed to show and maintain great company5s support3 ;hich ma.es retailers themselves sell and promote companys5cards3 $nd the same helps to create *etter pu*lic image3

0he impact of Idea chitchat on customers is not powerful compared to Jodafone so9 try it to *e strong *y more promotions from the ways that has powerful impact on pu*lic5s mind li.e Radio Mirchi9 local ca*le and newspapers3 Organi4ing of retail events =Retail Meet> that are opening a new Retail clu*3 0o e<pand the mar.et the company should not only concentrate over the ur*an areas9 *ut also have loo. at the uncaptured rural mar.et3 $nd esta*lish good offers considering the villagers5 re:uirements3 0ry to get the trust of customer *y providing *etter services and attractive schemes3 Avery customer wants satisfaction from the product so give him or her as much convenience as possi*le to ma.e him or her permanent customer3 0he retailer whosoever are of the more recharge voucher purchasers9 should offered the e<tra *enefits other than the regular one3

&B

 0he pro*lem is with the -etwor. and the call center services3 Idea should wor. upon the same and try to ma.e it efficient with more technical support and training programs3

M+.S%IONN<I!.
QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ Q Dear 8irDMadam9 Gindly e<tend your cooperation in filling this :uestionnaire and ena*le us to conduct the research successfully3 Date7 QQQQQQQQQ Retail -ame7 QQQQQQQQQQQQQQQQQQQQQQQQ Road7 QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ $ddress7 QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ Pin !ode7 QQQQQQQQQQQQQQQ

&E

0ype of the shop7 1> 0elecom shop 2> +eneral D Provision store 3> +rocery shop > Pan shop #> 8303D3 *ooth B> +ift shop E> 8tationary shop &> Others9 please specify QQQQQQQQ QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ 13 ;hich companies pre1paid cards9 are you sellingR !ards =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata 23 8ince how many years9 you are in the *usiness of selling pre1paid cards in the mar.etR a> @ess than 1 year *> 1 to 3 years c> 3 to B years d> B to ' years e> More then ' years "OD

33 Low many pre1paid cards of different companies you sell in a monthR

&&

(DRecharge =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata

1 to #

B to 2#

2B to #(

$*ove #(

a> Idea

3 ;hat is the recharge value sold at your outlet per month =in rupees>R )elow #((1 to 1(((1 to 2#((1 to $*ove

#((( 1(((( 2#((( #(((( #(((( =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata #3 "rom whom you purchase the pre1paid cards of different companiesR "rom company5s sales1person =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata $> If from other dealers9 than what is the reasonR Discount =a> Idea =*> Jodafone =c> $irtel =d> )snl =e> Reliance &' !redit Distri*utor5s services "rom other dealers

=f> 0ata B3 Low fre:uently the salesman of distri*utor visits your shop in a wee.R Once =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata E3 Low fre:uently the company5s sales e<ecutivesDmanager visits your shop in a monthR Once =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata 0wice More than twice -ot at all visited 0wice More than twice -ot at all visited

&3 $re you getting clearly and timely information from company5s sales representative a*out different schemes launchedR %rade Sc"e'e =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata Nes -o

'(

4onsu'er Sc"e'e =a> $irtel =*> )snl =c>Jodafone =d> Idea =e> Reliance =f> 0ata

Nes

-o

'3 +ive the ran. to the different companies9 according to their performance in the different area3 =6se B to 1 ran.3 B for *est and 1 for worst>3 Nou cannot repeat ran.s given once3 $irtel )snl Jodafone Idea Reliance 0ata '1

-etwor. !ompany schemes 0rade schemes Distri*utor services !all center services

'2

1(3 ;ho are the main *uyers of the different company5s pre1paid cardsR 8tudents =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata Others

113 Please give your satisfaction level towards these companies3 8atisfied =a> $irtel =*> )snl =c> Jodafone =d> Idea =e> Reliance =f> 0ata 6nsatisfied Reason

'3

 $rea of $hmeda*ad with their Pin codes

Area
Air port Amrai=adi Be3ramp)ra Bap)na"ar Cantonment Civil @ospital Ellis-rid"e /and3i As3ram T3a11ar Bapa Na"ar /3atlodia /ird3arna"ar *sanp)r Hantana"ar HivraI Par1 H)3ap)ra Eat3=ada aiJ Prod)ct E3odiarna"ar Eris3na Na"ar E)-erna"ar anina"ar emna"ar Naranp)ra 2atva Naroda Naroda #oad NavIivan Navran"p)ra Narol <d3av <d3av *nd Estate Paldi Pol,tec3nic #ail=a, P)ra #aIp)r /omtip)r #a13ial *nd Estate #anip 'a-armati 'a-armati #l, Colon, 'aiIp)r Bo"3a 'arasp)r '3a3 Alam #oJa '3a3i-a" 'ardar Na"ar

Co* No+
3F0012 3F0028 3F0022 3F002% 3F0003 3F0018 3F0008 3F002B 3F23+0 3F0081 3F0010 3F2%%3 3F2%%& 3F00+1 3F00++ 3F2%30 3F23+2 3F23%8 3F23%0 3F000F 3F00+2 3F0013 3F2%%0 3F2330 3F002+ 3F001% 3F000& 3F2%0+ 3F2%10 3F2%1+ 3F000B 3F001+ 3F0002 3F0021 3F0023 3F2%F0 3F000+ 3F001& 3F23%+ 3F001F 3F002F 3F000% 3F2%B+

'

'pace Application Centre T3al Tel #oad

3F00+3 3F00+%

'#

DID(IO3!<P/,

%"e reference booIs 6ere used for t"is re&ort 6ere Mar.eting Management =Aleventh Adition> *y Philip Gotler pu*lished *y Pearson Aducation )usiness Research Methods =Aighth Adition> *y Donald R3 !ooper and Pamela 83 8chindler pu*lished *y 0ata Mc+raw1Lill3 %"e 6eb sites referred for t"e re&ort 6ere www3ideacellular3com www3idniantelecircle3com www3*usinssline3comDinde<3cellular3asp www3gov3inDtelecomunicationDgrwoth3asp www3trai3com

'B

3lossar$
"OD7 0he advertising tools9 which ma.e show off the product3 =@i.e wise9 the stic.ers9 shelf9 artificial model etc9> 0he glosign *oards of the different company are not included in the "OD3

'E