This problem came to the attention of PT. Tirta Investama in Klaten, which held a
community social welfare activity in response. As a concrete sign of commitment to the
local community this enterprise became a member of the Capillary Irrigation Network
Coordination Forum, Ponggok Kanan–Kiri, whose purpose was to ensure the equitable
utilization of the water conveyed through the Ponggok Kanan and Kiri Capillary
Irrigations Network. This Forum, established on December 16, 2004 at the initiative of
the Klaten Regency Water Sub-agency. The site of the Klaten factory was located in the
area of the water source for the Sigedang Capillary Network, which was used for
irrigation purposes.
As a part of the local Klaten community, PT. Tirta Investama became involved in playing
a role in overcoming the problems occurring, including by motivating the farmers and
other water users in the area of the Capillary channels to cooperate in repairing and
maintaining the irrigation network. In this way, the optimal utilization of the Capillary
irrigation network could be restored step by step. For this effort, PT.Tirta Investama
Klaten contributed ideas to and supported all activities relating to the Mutual Assistance
(Gotong Royong) Movement for the Cleaning and repair of the Capillary Network, which
was implemented by the DI Capillary Coordination Forum, Ponggok Kanan-Kiri.
The main activity was carried out on Sunday morning, September 18, 2005 and involved
250 water users, such as farmers, employees of PT. Tirta Investama, representatives of
the local water agency, PDAM, local residents, officials of the Water Sub-Agency, Mantri
Air, local Police officers, and Karang Anom District officials, among others. The
participants, who originated from 5 districts (Polanharjo, Karang Anom, Ceper, Pedan,
and Trucuk) joined into the activity enthusiastically. Even the Head of the Water Sub-
Agency, Djoko Wiryanko, the Karang Anom police chief, and a number of other local
officials participated, not one showed any reluctance to get into the water channels to
dredge out the trash that was clogging up the water channels.
This activity was covered by several print media, and local radio and television stations.
The PT Tirta Investama Klaten Team sent a representation of 10 employs led by Emma
Siti Rochmah (Plant Manager), accompanied by Abdul Hadi (HR CSR) and Arifin
Rahman (Chairman of the PC SPDAG Klaten). This activity is a part of the
implementation of the Corporate Social Responsibility concept in which corporations,
including their employees, as a part of the local community, become involved in the
development of the community and in the overcoming of problems facing the
community.
All of the participants of this activity, who had been provided with and wore AQUA T-
shirts, cleaned the irrigation channels with great enthusiasm. Toward midday, all of the
participants took a break and enjoyed a lunch of farm fare.
AQUA Cares
AQUA’s concern for its customers is clear from its efforts to ensure the quality of its
product. AQUA has set several important policies into place in line with its quality
control program:
In 1980, AQUA shifted its operations from the simple tapping of ground water to the
processing of mountain spring water. This was done in order to secure a top quality
product for its customers.
In 1985, AQUA continued to improvise quality of its products by utilizing PET (the best
type of plastic for food and beverage products) packaging. AQUA carefully protects the
purity of its product, from the spring source through to the quality control processes at
market outlets. AQUA’s processing process, known as the hydro pro system, functions to
endure the purity of every drop of AQUA bottled water.
The mountain spring water that is the source for AQUA bottled water is protected and
guarded from contamination of any kind. Strict control procedures are undertaken daily
to ensure the quality of the source water.
AQUA uses in line process system technology, which involves the application of
automatic procedures staring from the production of bottles, which are filled, capped and
sealed immediately, then labeled and packed. This process is carried out in a sterile space
without the product being touched by any human hand; the first of its kind in Indonesia,
and up until now the only such process to be implemented within the bottled water
industry.
AQUA has also done many other things to show its concern for its loyal customers.