SCMD 140: Growing an Online Community

Course Syllabus
In this course, students will understand the components of an online community and how they can grow theirs to increase customer happiness and achieve company goals. Learn how to set up your community for success, what you should be measuring, and how you can use social media to solve company-wide challenges. HootSuites VP of Community, Dave Olson, takes students on an adventure through the various components of creating and maintaining a thriving community. Students will learn from Daves personal experience after years on the job as HootSuites Director of Marketing, where he crafted programs and initiatives to spark HootSuites rapid international growth. This course is comprised of engaging video modules, useful worksheets, and an online exam. Students are also encouraged to follow along and tweet their progress via the course hashtag, #SCMD140. There are four lesson modules, totaling 19 videos.

1. Understanding Your Audience

Students will learn the fundamentals of growing an online community. In this video, theyll see where community ts into existing organizations, how to get to know audiences, and tactics for amplifying messages.

What You Will Learn:

Community & Your Company Understanding Your Companys Challenges Identifying Your Companys Goals Researching & Understanding Your Audience The Power of Inuencers Creating a Unique Messaging Plan Nurturing Your Social Channels

2. Strategies for Communication

In this lesson, students learn how to best communicate with customers on social media, including handling social media security, team collaboration, negative sentiment, and email marketing.

What You Will Learn:

Creating Secure Company Proles Increasing Efciency Through Collaboration Dealing With Negative Sentiment Using Email in Addition to Your Social Channels

SCMD 140: Growing an Online Community

3. Monitoring & Filtering

Get the most out of what your audience is saying! Students will learn how to effectively listen to their community while also ltering content to get the right information at the right time.

What You Will Learn:

The Value of Online Marketing The Power of Twitter Lists Utilizing Hashtags Optimizing Your Vocabulary

4. Measuring Success
Learn how to measure what matters and how companies can dene the impact of community. Students will see how social media can play a vital role in creating customer happiness.

What You Will Learn:

What Denes Success? The Happiness Barometer