www.americanturfandcarpet.com
ATC IN ACTION
ATC transforms a mega tent into a sports fans paradise at the big game. Textured sisal carpeting provides a natural element to this elegant outdoor event.
A beautiful custom floor doesnt have to be expensive. The possibilities are endless.
We can change the streets of L.A. into the premiere red carpet event of the year.
WHO WE ARE
AMERICAN TURF AND CARPET IS THE NATIONS OLDEST AND LARGEST PROVIDER OF FLOOR COVERING PRODUCTS TO THE SPECIAL EVENT INDUSTRY.
American Turf and Carpet, LLC (ATC) was formed in 1992 by event professionals looking to meet the unique and demanding needs of customers in the special events industry. ATC was founded with the belief that consistent quality, extraordinary service, rapid delivery times, and flexibility would enable it to rise to the top of the special events field. Since then, ATC has grown into the nations largest supplier of artificial turf, event carpet, carpet runners, logo rugs, carpet accessories and installation services. From its humble beginnings in 1992, ATC has expanded to four strategically located offices and is now the nations only full-service special event floor covering provider offering a comprehensive range of floor covering options chosen to address the specific needs and demands of the tent renter and event professional. In 2008, ATC was acquired by Signature Fencing & Flooring Systems, LLC the worlds leading manufacturer of event flooring systems, including EventDeck, UltraDeck and ArmorDeck tent flooring, DanceDeck dance floors, AlphaDeck staging and DuraDeck portable roadways. As part of the Signature family, American Turf and Carpet now has access to a wide array of temporary fencing and flooring products and can meet an even broader range of event needs. Staffed by special event professionals with over 20 years experience in the tenting, staging and special event industry, ATC professionals are on call 24/7 to assist our customers. Our commitment to providing industry-leading customer service has been the hallmark of our company for the past two decades and we pledge to maintain this level of service. When it comes to the special event industry, ATC is much more than just another carpet vendor.
CONTACT US
American Turf and Carpet A division of Signature Systems Group, LLC 50 E. 42nd Street, 14th Floor New York, NY 10017 www.americanturfandcarpet.com
CORPORATE HEADQUARTERS
Corporate Headquarters Signature Systems Group, LLC 50 E. 42nd Street, 14th Floor New York, NY 10017 Toll Free: 800.569.2751 Direct: 212.953.1116 Fax: 212.953.1117 sales-corp@americanturfandcarpet.com
www.americanturfandcarpet.com
INSIDE:
WHAT WE DO
SPORTS
We can supply complete turnkey flooring solutions for your large-scale sporting event, from portable roadways and tent subflooring to custom branded VIP suites and hospitality areas.
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BALLROOM
We work with some of the best resorts and hotels to completely transform their ballrooms, meeting rooms and lobbies to create a custom dcor suited specifically to the event.
PROFESSIONAL INSTALLATION
We install everything from small patches of turf to incredibly large stretches of red carpet and everything in between. Our professional installation services arent just an added feature of ATC, but a source of pride.
WHAT WE SELL
SPECIAL EVENT AND TRADE SHOW CARPET
For indoor and outdoor events: Movie premieres, galas, weddings, corporate events and trade shows.
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ARTIFICIAL TURF
For indoor or outdoor events, golf tournaments and corporate events. Available in 20+ colors.
FENCING + CROWD CONTROL Portable upscale PVC fencing and crowd control barricades for
special events.
SUMMER GAMES VANCOUVER WINTER OLYMPICS FOOTBALLS BIGGEST EVENT BOWL CHAMPIONSHIP SERIES PROFESSIONAL GOLF TOURNAMENTS KENTUCKY DERBY US OPEN TENNIS COMMONWEALTH GAMES
SPORTS
ATC is the industry leader for large scale sporting event flooring. From our portable roadways and temporary tent/stadium flooring products to our custom wood, vinyl and carpet products, we have exactly what you need for your event. Hospitality suites VIP skyboxes Custom corporate branding and sponsor logos Pedestrian walkways and portable roadways Raised flooring and risers
Most large scale sporting events require custom tents and floors for hospitality areas, VIP skyboxes, etc. These areas are usually corporate sponsored and nothing is more important to your company or client than the promotion of the brand itself. Custom branding should not be limited to graphics on the walls. Why not incorporate your brand into the largest and most visual area of the tent the floor itself? ATC can help brand your VIP suite or sponsorship area with an endless variety of floor coverings including: carpet, hardwood flooring, vinyl, rubber and even custom synthetic grass to recreate a portion of the sports field surface, complete with a logo inside the tent.
SPORTS
HOLLYWOODS MOST PRESTIGIOUS AWARDS SHOWS KIDS CHOICE AWARDS BLOCKBUSTER MOVIE PREMIERS VH1 EVENTS E! TELEVISION EVENTS
+ ENTERTAINMENT
8 8 AMERICAN TURF AND CARPET RED CARPET AND ENTERTAINMENT
Take a glance at our partial client list and you will see that highprofile events are nothing new to ATC. We are the preferred flooring and carpet provider for some of the most prestigious award shows, movie premiers, annual charity galas and private parties in the country. From glamorous red carpet events to cool custom shag lounges, ATC will work with your event producer to create a one-of-a-kind look that will set your event apart. Any venue, any theme ATC has what you need to complete the look of your event, including: High-profile events Movie premiers High-end weddings Celebrity and entertainment events Private parties Corporate events Fundraisers / Charity Galas
When your event demands the very best in innovative and unique floor coverings, call ATC.
WHITE HOUSE VICE PRESIDENTS RESIDENCE MERCEDES-BENZ FASHION WEEK AT LINCOLN CENTER EMBASSY EVENTS KENNEDY CENTER MADISON SQUARE GARDEN PRODUCT LAUNCH PARTIES
TENT EVENTS
ATC works with the nations elite tent and rental companies to provide the highest quality temporary event flooring at the best prices. We work daily with tent and event companies and are skilled at handling challenges unique to the event industry. No matter what obstacles arise, ATC will coordinate with your onsite team and other participating vendors to ensure all work is completed on time and to the highest standards. Our company is staffed exclusively by professionals with experience in the special event industry. They have a broad range of backgrounds in tenting, staging, lighting, theatrical production, and scenery, so you can be sure that no matter when or where your event will take place, ATC understands what it will take to make sure it is a success. The possibilities are nearly endless. Here are just a few of our capabilities: Custom branded products including: carpet, wood, vinyl, rubber, inlayed or printed options available Pantone matching Vinyl or rubber stage and floor coverings Catering and utility flooring Synthetic grass / Sports grass Hardwood flooring and wood-look laminate flooring Fireproof stage carpet 100% recycled and recyclable green carpet
TENT EVENTS
BALLROOM
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BALLROOM CONVERSIONS
ATC has a nationwide full service installation team that specializes in carpet-on-carpet installations and ballroom transformations. We work with some of the most prestigious resorts and hotels in the US to completely transform their ballrooms, meeting rooms, hotel lobbies and banquet halls to better suit the theme or dcor of each event. ATCs expert staff works directly with the venue or event coordinator from concept to completion by completely transforming the existing carpet or flooring with a wide array of textures, colors and styles of carpet including custom pantone matching and corporate logos or custom branding. Our dedicated national team will professionally install the carpet within your exact time specifications. Overnight and holiday installations are commonplace for us. Our team is comprised 100% of special event exclusive installers and account executives, who understand that no two events are the same. When it comes to the finished look of the event, nobody does it better than ATC. Our competitors often re-use carpet well past what is acceptable or use taping methods that leave seams extremely visible and shoddy looking while damaging the existing subfloor or hotel carpet. ATC uses only brand new looking carpet every time and we professionally heat weld every seam, finish every entrance with custom binding and surging, and leave the venue looking as if the carpet has always been there. We provide a superior level of quality and polish to any event dcor.
BALLROOM CONVERSIONS
OVER 20 YEARS OF EXPERIENCE NATIONWIDE SERVICES CARPET, TURF, WOOD AND SPECIALTY SURFACE INSTALLATIONS SIMPLE TO COMPLEX CONFIGURATIONS
THE EXPERIENCE AND EXPERTISE TO MAKE YOUR EVENT A SUCCESS American Turf and Carpet has been installing commercial and event carpet, turf, hardwood, and vinyl flooring for over 20 years. Many members of our installation crew have been with us for over 10 years and have extensive experience catering to the unique needs of upscale special events. Our technicians are familiar with all major flooring installation techniques, including hot-seaming, taping, and heat-welding. They are extremely professional in both appearance and conduct and will work alongside your crew to accommodate the events ever-changing needs and requirements. ATC provides expert turf, carpet, hardwood, and vinyl flooring installation services nationwide, freeing up your manpower for other projects. We can help, no matter where your event will take place: East Cost, West Coast, or anywhere in between. We are experienced with tent sites, stair installations, carpet-over-carpet installs for ballrooms, and have provided our services to many of the most prestigious events. Our team is comfortable working with projects of all shapes and sizes. From simple tradeshow floors that cover only a small area to complex installations with unique configurations that cover thousands of square feet, American Turf and Carpet is your one-stop installation source. Contact us for your next installation, large or small.
INSTALLATION SERVICES
WHAT WE SELL
ALL THE INFORMATION YOU NEED TO PICK THE PERFECT FLOORING
We are very proud of our diverse, high-quality flooring options and we know that no matter what sort of project you have in the works, we have the right product for you. If you are unable find exactly what you want, keep in mind that we do spectacular custom work every day to help our high-profile clients design and develop incredible events. Take a look through our product pages and give us a call when you are ready to create something truly amazing!
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CUSTOM FLOORING
SPECIALTY SURFACES
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HIGH -PROFILE EVENTS MOVIE PREMIERS HIGH-END WEDDINGS CELEBRITY AND ENTERTAINMENT EVENTS PRIVATE PARTIES CORPORATE EVENTS FUNDRAISERS / CHARITY GALAS TRADE SHOWS / EXHIBITIONS
TRADE SHOW CARPETS Made especially for trade shows and exhibits
Whether you need to carpet a standard trade show booth or the entire exhibit hall, we have a range of carpet lines designed specifically with trade shows in mind. These carpets are economical, cover large areas quickly and come in exciting colors that will draw visitors like moths to a flame.
EXPOPRO PLUS
ExpoPro Plus is an excellent choice for trade show booths that require a slightly more indulgent feel. This 15oz. carpet is available in a variety of colors and the 10 wide rolls will fit right into any standard size display space. The PET construction will stand up to the high volume foot traffic that will be generated by your luxurious display and the action backing will keep it from wrinkling or curling.
EXPOPRO PREMIUM
ExpoPro Premium is the perfect upgrade to standard trade show booth carpet. This 28oz. carpet is more plush and elegant than other booth carpets, but is certainly not more delicate. The 10 roll width eliminates the need to cut or overlap layers of carpet in standard sized booths and the action backing allows carpet to roll out flat.
SISAL ELEGANCE, SEAGRASS AND OTHER UNIQUE OPTIONS NATURAL, TROPICAL-LOOKING CARPET
Our Sisal Elegance carpet has an organic, woven texture with the look of real sisal, but at a price that is affordable for special events. Seagrass is our real sisal option and is manufactured from an all natural fiber that has an exotic, handcrafted look.
CARPET RUNNERS
We offer carpet runners in any of the above styles and can provide these to you unbound or bound with high quality polyester binding tape. Our standard runners utilize our Plush style carpet, which provides a robust and rich look.
ARTIFICIAL TURF AND SYNTHETIC GRASS FOR YOUR BUSINESS, EVENT OR HOME
American Turf and Carpet is a world leading provider of artificial turf for special events. Our turf can be seen at prestigious golf tournaments, corporate events, and tented functions nationwide. Not all artifical turf is created equal, so American Turf and Carpet offers a complete line of artificial turf products to suit every floor covering need, application, and budget. From thick, heavy-duty artificial turf, to high-quality synthetic grass, we offer offer several different styles of turf to suit your application:
SYNTHETIC GRASS
Synthetic Grass is a durable, resilient surface that is engineered to simulate the look and feel of real grass without the hassle. It is easy to maintain and will not fade, even after years in bright sunlight. We have four different types of Synthetic Grass that can be used for temporary events and functions, as well as permanent installations, especially in hot weather areas with frequent water usage restrictions.
ARTIFICIAL TURF
American Turf and Carpets Specialty and Custom Flooring category is in this catalog to describe flooring that normally defies description or does not yet exist. We arent limited to stock on hand: our resources allow us to create vivid and outrageous solutions for your wildest ideas. If you can dream it, we can do it. Are you trying to recreate a portion of your favorite athletic field for an event using synthetic grass, like the floor we designed for the NFL Draft Store? Do you need a few thousand square feet of wood-grained vinyl for your political partys event or a genuine hardwood floor for a tent? Are you looking for pure white turf to suggest snow for an indoor ski-simulator youve built? Have you been dreaming about long rolls of bright yellow vinyl for a Wizard of Oz themed party? We can put turf on top of your turf, or carpet on top of your carpet. We can run carpet straight up your walls and across your ceiling, or put it under a giant, twenty-foot tall fiberglass shoe you happen to have on site. Is your furniture boring? Would it look more appropriate for your event covered in grassy turf? Weve done that, too. Strange products youd like for your project but have never been able to find, unusual texture and color combinations, one-of-a-kind designs and custom applications: its all possible with ATC.
RUBBER FLOORING
If youre looking for something striking and unexpected, you might want to consider rubber. Not only is it easy for our expert team to install, but you can choose between rolled rubber that works well for permanent installs or interlocking tiles that can be easily set up and broken down. Because rubber is easily cut, unusual designs, logos or specialty branding can be incorporated into the finished floor.
CARPET
Our extensive experience installing quality carpet also allows us to do some unusual and eye-catching things with it. Anything is possible: we can mix piles and types of carpet to add texture and interest, run stripes of carpet right up the walls, and create completely custom designs, no matter how large or complex the space.
UNCONVENTIONAL CARPET
There is no limit to what we can do for you: we are not limited by stock on hand, standard colors, or popular styles. Let your imagination run wild, or give us a call and let ours do all the work for you.
DanceDeck
DANCEDECK DELUXE REAL WOOD PARQUET IN A CONVENIENT 1FT X 1FT INTERLOCKING TILE
Each DanceDeck Deluxe tile consists of a real wood parquet top inset into a durable polypropylene base. This combination offers the elegance of wood along with a lightweight, easy to assemble tile.
Signatures modular staging systems allow you to quickly and easily create a performance space or raised floor without the time and expense of having one custom-built. There are two different systems available, depending on your needs.
DanceDeck Pro
AlphaDeck Staging
ExpressDeck Staging
The CrowdStopper barricade by Signature is ideal when a more durable, heavy-duty product is required. Built to proven design standards, the CrowdStopper is constructed from high quality carbon steel and is available with a hot-dipped galvanized finish or durable vinyl coating to ensure long-term weather resistance. All CrowdStopper frames are made from durable 1.5 OD 16-gauge or 1.25 OD 14-gauge steel tubing, while uprights are made from 1/2 OD 16-gauge steel tubing. Uprights are fully welded to the frame to provide extraordinary strength. Choose from two foot systems: a detachable bridge foot, or a detachable flat foot. Barricades interlock using the industry standard hook and half-loop fastening system. Signatures CrowdStopper barricades have proven themselves at events worldwide, including the Beijing Olympics and thousands of other high profile events.
ArmorDeck
ArmorDeck
UltraDeck
UltraDeck
DuraDeck
EventDeck
EventDeck is Signature Floorings entry level tent flooring system. It has been used in thousands of tents and at prestigious events and facilities worldwide. EventDeck is designed to provide a rigid, dry, and attractive support base for tables, chairs, and other equipment. It is ideal for use over level grass, concrete, asphalt, gravel, and dirt surfaces, and will contour to fit sub-surfaces and prevent see-sawing. EventDeck will not warp, rot, crack or fade, and is an ideal substitute to lay-down plywood floors. Choose between ED1 with drainage and ventilation holes for added grass protection, and ED2 without holes, depending on your needs. EventDeck modules attach on all four sides using Signatures easy-to-use connection system. This interlocking design allows for rapid installation and removal with minimal labor and no equipment. The modules use drainage holes and hidden channels to allow water running down tent sidewalls to flow underneath the floor. An integrated cable channel is included underneath each module for running wires and power cords to center poles and other in-tent areas. You can remove individual EventDeck sections to accommodate support poles or guy ropes, and transitional edge pieces are available to provide a more attractive finished look. For upscale events, you can fasten carpet or synthetic turf to the surface of EventDeck. EventDeck is shipped pre-assembled in large sheets that are easily and compactly stacked on pallets for storage and shipment.
ArmorDeck (AD) is Signatures premium special event flooring and turf protection system. It is an ideal large-panel solution for heavy-duty tent and special events and also a robust temporary roadway system. ArmorDeck is the most advanced special event flooring system on the market today. Its large panels help to level the surface and eliminate smaller contours and imperfections. AD is designed to provide a rigid and uniform surface underfoot and is the industrys most attractive modular surface. ArmorDecks unique integrated aluminum cam-lock system is self-aligning and creates a very secure connection. ArmorDeck also features optional drainage and aeration holes, optional cable-channels, and unsurpassed liquid spill protection. Each section has a useable surface area of 42 x 42 and is 2 thick thus providing maximum rigidity and surface protection. ArmorDeck is ideal for nearly any type of large tent or special event. It can also be used as a temporary roadway as it can support the weight of scissor lifts, equipment, forklifts, staging, vehicles, and other moving loads. If your project requires even more support, our ArmorDeck3 is available with an additional bottom panel that increases panel rigidity. No other system has been as comprehensively engineered to handle the rigors of the tent and special event industry or incorporates the functionality, features, and weight-loading capabilities of the ArmorDeck.
UltraDeck is Signatures mid-range tent flooring system, ideal for most tent flooring applications. UltraDeck is meant as a true substitute for plywood floors. It provides a rigid and uniform feel underfoot and is suitable for upscale/high-end events. UltraDeck can be set up directly over most ground surfaces, leveled with plywood stringers and shims, or raised on multiple layers of stringers as required to create a level surface. UltraDeck is suitable for rugged environments, where greater heights and rigidity are required. Sections can handle a wide range of uneven ground surfaces since modules are 2ft wide x 1ft long x 1.2 tall. Ribbed reinforcements provide tremendous strength and weight loading capabilities, and larger cable channels allow heavy gauge power cables to be run underneath the floor. UltraDeck is ideal for pole tents, frame tents, and clearspan structures. It provides an attractive and event-friendly look and, as with EventDeck, carpet and artificial turf can be stapled to UltraDeck for upscale/formal events. When placed on firm, level ground, UltraDeck can support the weight of scissor lifts, forklifts with pneumatic tires, and light trucks. This makes UltraDeck ideal for larger tents where equipment is required for the hanging of lighting, placement of decorations, and for the transport of equipment. Signature System Group, LLCs UltraDeck products are not in any way affiliated, endorsed, or sponsored by Menard, Inc. or any of Menard, Inc.s affiliates or subsidiaries.
DuraDeck is Signatures heaviest duty tent flooring and roadway system. It consists of 4ft x 8ft sheets of super-strong, high-density polyethylene sheets that can be connected to each other to form a uniform tent floor or vehicle roadway. Each DuraDeck panel features an attractive tread pattern that provides traction and can be laid flat on the ground or raised up on stringers. This enables the system to be used in place of conventional plywood sheets, but without the problems associated with wood: DuraDeck will not rot, splinter, warp, or get waterlogged. Sections do not need to be screwed or anchored down and connect to each other using our DuraLink connector system or our more durable DuraDeck Locking Plate connectors for heavy duty roadway use. DuraDeck is perfect for heavy-duty warehouse tent flooring and can also be used to protect sensitive turf from cars, trucks, and forklifts. It is ideal for backstage areas, temporary access roadways, or parking areas, and stores compactly for easy transport between event sites. Use DuraDeck to bring trucks into an event site, transport equipment over soft ground, or to provide a firm, dry support base for all types of events. From pedestrian walkways to full-fledged vehicle roadways, DuraDeck is perfect for your next demanding event.
From ballroom to boardroom to hospitality tent, American Turf & Carpet has an extensive line of commercial grade carpets suited for all industries. With our broad range of solid colors, patterns, and textures, ATC can accommodate all your carpeting needs. Need to carpet a ballroom, stadium club, or convention center? Have a project that requires industrial carpet? Interested in a specialized logo or pattern for a permanent carpet installation? ATC can do all of this and more.
COMMERCIAL + CORPORATE
Our experience with the rigorous demands of the special events business makes us the ideal candidate for large commercial projects. We understand timelines, budgets, and quality requirements and will work closely with you to meet your specific commercial carpet needs. With sales offices and warehouses in major cities nationwide, American Turf & Carpet is conveniently located near major ports, business districts, resort and trade show destinations. Contact an office near you for further information on products and services.
ATC IN ACTION
Custom flooring instantly changes any space into an upscale event. ATC custom carpet is featured in a replica Pan Am airplane cabin.
Turn the focus to the floor for maximum impact for your next event.
Green is the new Black. Grass is the new carpet. Need we say more?
American Turf and Carpet A division of Signature Systems Group, LLC 50 E. 42nd Street, 14th Floor New York, NY 10017
www.americanturfandcarpet.com