Scribd Logo
Unggah

Selamat datang di Scribd!

  • Adroit Toluna Survey

    Diunggah oleh

    EXAME.com
    189 tayangan6 halaman
    Toluna and Adroit Digital conducted a survey on how Consumers Perceive Remarketing. After looking at a product online, have you ever noticed ads for that product showing up on other sites you're browsing? 70% 59% 22% 6% Positive Neither Positive Nor Negative Negative 8% Very Positive 5% Very Negative If you saw such ads three months after you had looked at the product, how would you feel about the brand?

    Deskripsi Asli:

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

    Format Tersedia

    PDF, TXT atau baca online dari Scribd

    Apakah menurut Anda dokumen ini bermanfaat?

    Apakah konten ini tidak pantas?

    Laporkan Dokumen Ini
    Toluna and Adroit Digital conducted a survey on how Consumers Perceive Remarketing. After looking at a product online, have you ever noticed ads for that product showing up on other sites you're browsing? 70% 59% 22% 6% Positive Neither Positive Nor Negative Negative 8% Very Positive 5% Very Negative If you saw such ads three months after you had looked at the product, how would you feel about the brand?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    189 tayangan6 halaman

    Adroit Toluna Survey

    Diunggah oleh

    EXAME.com
    Toluna and Adroit Digital conducted a survey on how Consumers Perceive Remarketing. After looking at a product online, have you ever noticed ads for that product showing up on other sites you're browsing? 70% 59% 22% 6% Positive Neither Positive Nor Negative Negative 8% Very Positive 5% Very Negative If you saw such ads three months after you had looked at the product, how would you feel about the brand?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 6

    SURVEY RESULTS: HOW CONSUMERS PERCEIVE REMARKETING

    Conducted by Toluna & Adroit Digital

    What was the last item you bought online?

    14%
    Household Item

    17%
    Apparel or Shoes

    10%
    Music or Other Media

    20%
    Electronics

    5%
    Hotel or Airfare

    11%
    Gift for Someone

    23%
    Other

    How many sites did you visit to research that item before you bought it?

    +
    34% 16%
    None One

    22%
    Two

    17%
    Three

    3%
    Four

    8%
    Five+

    Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing

    After looking at a particular product online (clothing, for example) have you ever noticed ads for that product showing up on other sites youre browsing?

    58% 42%

    Yes

    No

    If you did notice the ads, how did you feel about the brand after seeing those ads?
    70%

    59% 22% 6%
    Positive Neither Positive Nor Negative Negative

    8%
    Very Positive

    5%
    Very Negative

    Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing

    If you saw such ads three weeks after you had looked at the product, how would you feel about the brand?
    70%

    55% 9%
    Very Positive

    21%
    Positive Neither Positive Nor Negative

    7%
    Negative

    8%
    Very Negative

    If you saw such ads three months after you had looked at the product, how would you feel about the brand?
    70%

    57% 8%
    Very Positive

    17%
    Positive Neither Positive Nor Negative

    9%
    Negative

    10%
    Very Negative

    Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing

    If you saw such ads after you had actually bought the item, how would you feel about the brand?

    48% 11%
    Very Positive

    25% 9%
    Positive Neither Positive Nor Negative Negative

    7%
    Very Negative

    Did you buy the item more because of the brand, or more because of the price?
    LO O
    G

    LO O
    G

    54% 31%
    Both Brand & Price Price

    15%
    Brand

    Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing

    Do recommendations on social media ever inuence your purchases?

    54% 33% 7%
    Yes,a Lot Yes, a Little Not at All

    5%
    I dont know

    For more information about the survey, or to obtain the full set of results, please contact us at: hello@adroitdigital.com For more information about Toluna, please visit: www.toluna-group.com

    Lets nd out how we can work together: www.adroitdigital.com


    Adroit Digital. ADROIT DIGITAL is a mark of Adroit Digital. All rights reserved. Other marks listed are the property of their respective owners. Adroit Digital believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice.

    Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing

    Anda mungkin juga menyukai