Consumer preference for shopping towards organised Retail Chains Name: Email: Location: Income: Factors which influence

you to prefer organized retail outlet: Factors Quality of products Immediacy of the store Status Relations with the shopkeeper Choice/Variety of Brands Easy availability of products Supportive sales personnel Proper packaging of products Product Bundling Offers Proper shelf display of the products Cleanliness of the Store Billing Duration Shopping Environment Entertainment for children Credit Availability Bargain Facility Proper parking facility Easy replacement of defected products Factors which influence you to prefer unorganized retail outlet: Factors Quality of products Immediacy of the store Status Relations with the shopkeeper Choice/Variety of Brands Easy availability of products Supportive sales personnel Proper packaging of products Product Bundling Offers Proper shelf display of the products Cleanliness of the Store Billing Duration Shopping Environment Entertainment for children Credit Availability Bargain Facility Proper parking facility Easy replacement of defected products what is your Age and how frequently you visit to unorganized retail Store Age Below 25 years 26-40 41-60 Above 60 Years what is your Age and how frequently you visit to organized retail Store Age Below 25 years 26-40 41-60 Above 60 Years organized Retail Outlet Weekly Monthly Unorganized Retail Outlet (Kirana outlets) Nos Weekly Monthly Quarterly Strongly Agree Agree Neither agree nor Disagree Strongly Agree Agree Neither agree nor Disagree

Age: cont.no;

Disagree

Strongly Disagree

Disagree

Strongly Disagree

Half yearly

Yearly

Quarterly

Half yearly

Yearly

Income and frequency of visits for shopping needs in organized retail Outlet Yearly household income Frequency of visits in Organized Retail Outlet Weekly Monthly Quarterly Half yearly Less than 1.5 Lakhs 1.5 lakhs-4 Lakh More than 4 Lakh-8 Lakh More than 8 Lakhs Income and frequency of visits for shopping needs in unorganized retail Outlet Yearly household income Frequency of visits in Unorganized Retail Outlet Weekly Monthly Quarterly Less than 1.5Lakhs 1.5 lakhs-4 Lakh More than 4 Lakh-8 Lakh More than 8Lakhs Education level and the type of store visited for Shopping Needs Educational Qualifications Organized Below metric Undergraduate graduate Post graduate Occupation and type of store preferred for shopping needs Occupation Organised Business Government Service Private service Students Homemaker Any other Family size and type of store visited Number of members in the family Less than 4 5-8 9-10 Above 10

Yearly

Half yearly

Yearly

Unorganised

Unorganised

Organized

Unorganized

Number of working members in a family and type of store preferred Number of working members in the family Organized 1 2-4 More than 4 Problems faced by consumers at Organized Retail outlets (1-Least 2-mediocre 3-most) Problems faced by consumer Average Score Inconvenient location Long queue for billing Non cooperative attitude of sales personnel No Home delivery Improper space management Poor after sales service Selling of counterfeiter products Unavailability of goods Problems faced by consumers at Unorganized Retail outlets (1-Least 2-mediocre 3-most) Problems faced by consumer Average Score Unhygienic Conditions of the store Improper parking facility Improper shelf space Unavailability of branded items Unavailability of desirable products Selling of counterfeiter products Lack of knowledge of Retailers Billing Problems

Unorganized