MOST DIRECTV SUBSCRIBERS (72%) SAY THEY WOULD MISS THE WEATHER CHANNEL IF IT WAS NO LONGER AVAILABLE TO THEM.
If The Weather Channel were no longer available to you, how would you feel?
DIRECTV SUBSCRIBERS (N=1,000) % I would not care I would miss it somewhat I would miss it greatly I could not live without it 28 37 29 6 NON DIRECTV SUBSCRIBERS (N=1,000) % 28 40 28 5
NEARLY ONE-THIRD OF DIRECTV SUBSCRIBERS (30%) SAY THEY WOULD SWITCH OR CONSIDER SWITCHING PROVIDERS IF THE WEATHER CHANNEL WAS NO LONGER AVAILABLE TO THEM.
What would you do if The Weather Channel were no longer available to you on TV?
DIRECTV SUBSCRIBERS (N=1,000) % I would switch provider I would strongly consider switching provider I will not be happy, but I will stay with current provider 8 22 70 NON DIRECTV SUBSCRIBERS (N=1,000) % 10 21 69
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What would you do if The Weather Channel were no longer available to you on TV?
DIRECTV SUBSCRIBERS (N=700) % I would switch provider I would strongly consider switching provider I will not be happy, but I will stay with current provider 6 22 72
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Discussion Volume: Mentions across all online sources about DirecTV and The
The official announcement that DirecTV has dropped The Weather Channel causes the largest spike in buzz to date. This increase is largely driven by authors sharing official news articles; however, individuals also continue to post their personal opinion or urge peers to take action against DirecTV.
16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 1/7/14 1/8/14 1/9/14 1/10/14 1/11/14 1/12/14 1/13/14 1/14/14 1/15/14
Over 50% of online discussion about DirecTVs decision takes place on 1/14.
Not surprisingly, Twitter remains the leading source as online articles announcing the event provide sharable content.
With the exception of boards, buzz across all sources increased over 200% since 1/13.
Site Title Retweets FB Likes/Sha res
Mashable.com
DirecTV Gets Frosty Response After Dropping The Weather Channel DirecTV drops Weather Channel amid contract dispute The Weather Channel Gets Unseasonably Dumped by DirecTV Amid Carriage Disputes
670
145
CNN Money
454
898
303
56
News
Forums
Blogs
Video
The CNN Money article garners the most buzz on Facebook and over 1,500 reader comments.
7
5,808
385 retweets A minority of authors are indifferent or in support of DirecTVs decision. These posts are not retweeted indicating a lack of momentum among DirecTV supporters.
281
0
#stormdirectv
#keeptheweatherchannel
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