Strategy Decision sheet

1. Decision Making Situation Industry : PC and Mobiles Company : APPLE

2. Decision Sheet Identify key decision questions (issues which requires/required strategic intervention) 1. Will Apples closed type of system do any good or should it start collaborating with other companies for sustainable growth? 2. Unique products costing more for new products and innovation and R&D. How to curb these costs? 3. Should it focus on its niche premium segment or broaden the business with multiple offerings for better penetration? 4. What should be done to bring consistencies in the strategy over timeline to avoid unnecessary investments in bad decisions? 5. Should Apple continue its dependency on products of its rivals? 6. How to deal with the competition from new mobile Operating systems by Microsoft and Google My decisions (its rationale, feasibility, effects, and tradeoffs): What are my decisions (qualitative and quantitative)? Rationale and feasibility of implementing my decision What is the impact of my decisions and how will it make a difference to my inheritance? Increase the penetration into the mobile market with accelerating demand & growth Reduce the costs of R&D and offer products at a lower price What are the trade-offs in the decisions (qualitative and quantitative)? Apple OS products get costlier due to multiplayer interventions

Its Good to go open OS. Tough competition ahead with the new open OS Collaborate with other companies to reduce the R&D costs

Many Handset manufacturers in the market create opportunity to sell iOS PC and mobile market needs continuous innovation which cannot longer if we are alone. Emerging markets can be penetrated if we have products

Threat of copy and also threat of losing unique category recognition

Offer multiple products with different pricings

Penetration into the market and widening of the

Lose Premium segment status

at affordable prices

market share can be achieved Avoiding Bad investments and acquisitions

No. Do not change the strategies frequently

Focus on the future demands and profit generating products and evaluate the feasibility High Innovation in the company makes it capable to develop its own products

Responsiveness to the market situation might be affected

No. Decrease dependency on rivals for products

More control of products and pricing

More costs to R&D

Specify measures to mitigate the negative consequences 1. Apple should keenly evaluate the feasibility of a strategy before implementation avoiding bad investments. 2. Continue offering high end products to maintain the premium recognition and develop other low end products to increase the market share 3. Avoid making changes to strategies being implemented with high investments. 4. Decrease dependency on rivals for developing our products