GEOG3101 / 7108 China's Tourism Resources and Management

(January May 2014) Instructors Contact Information: Name: Office hours: Office phone: Office location: E-mail: Lecture time & location:

Li, Yiping 14: 30 17: 30, Tuesdays (852) 39172837 Room 1003, 10th Floor, Social Sciences Building liyiping@hku.hk 12:30 14:20 Mondays, CPD-2.37

Textbook & Recommended Readings: There is no specific textbook. Relevant papers and articles will be recommended to you for each specific lecture. They will be selected from the most recent publications in world top tourism research books & journals. Course Description: This course provides a comprehensive understanding of Chinas tourism development from 1949 to present. Through the study of the works by a multidisciplinary group of scholars, it leads students to examine and debate about Chinas burgeoning tourism industry and its implications for the nations rise in the 21st century. Significant issues to be examined and discussed will include, not exclusively, tourism development policies, hotel management, travel and leisure services provision, as well as tourism education and training in China. Lecture Topics: I. Introduction 1. An Overview of Tourism in Chinas Modernization Campaign II. Tourism Resources and Management 2. In-bound and Out-bound Travel Services 3. Tourism Management: Hotels & Attractions 5. Tourism Impacts and Sustainable Development III. Emerging Issues 6. Culture Tourism and Issue of Authenticity: 2 Cases 7. Red Tourism: Sustaining Communist Identity in a Rapidly Changing China 8. Beijing Olympics and Destination Image Building 9. Ecotourism: Chinese Way of Viewing the Landscape 10. Tourism in Hong Kong and Macau: 3 cases IV. Field trip

The above-listed topics will, more or less, be addressed in the course. Guest speakers, films, field trips, and your active participation will enrich your study of the course. Besides the recommended readings, you are strongly encouraged to read as widely as you can in the related area this course covers. In the university libraries, there is a sizeable recent literature on travel and tourism in China. Please take advantage of HKU library collections to do some independent study, which will help enhance your understanding and appreciation of Chinas tourism resources and the countrys existing tourism system that exploit, develop and manage them. The lectures will NOT be drawn only from some specific textbooks and recommended readings; one will enhance and supplement the other. You must attend the lectures and do the assigned readings in order to succeed. Please note actual lecture topics may deviate from the above list due to unforeseen circumstances. Some of the above-listed topics may not be discussed in lectures due to unexpected time constraints. The instructor will update lecture notes frequently in this courses Moodle learning website. It is very much in your best interest to keep yourself frequently informed of the new updates in the Moodle learning website. Course Objectives: By completing this course, you will have the opportunities to be able to: understand and appreciate the scope and complexity of Chinas tourism industry understand the terminology appropriate to travel and tourism understand a sampling of research methodologies used for studying travel and tourism in China understand the various career directions available within Chinas travel and tourism business understand the external factors which impact the tourism industry in China understand the economic and environmental impacts of tourism development in China understand current trends and future outlook for the field of tourism studies in general, and studies of travel and tourism in China in particular . Assessment: 100% Coursework with 3 Specific Projects: Project #1 (40%) A Reflective Essay on Chinas Tourism Development: Past, Present and Future: 2000 words / undergraduate students; 3500 words / postgraduate students. Both soft and hard copies are required, due by 4:30pm on Monday, March 31st, 2014 Project #2 (60%) Field Study Report of a Tourism Development Case in China: Considerable emphasis is placed upon your ability to observe, question, and critical thinking about one or two selected issue(s) of tourism development in China upon a field trip to a tourist destination in China (please refer to the list of recommended topics attached to this syllabus). In this field study report, your comprehension of the course content will be tested, and your ability to compose and design a lucid, literate, workable and well-structured written report will be counted. Your

critical and analytical capability of reading, writing, and communicating some key issues of tourism development in China will be exercised, improved, and tested through the field-trip assignments. (2500 words / undergraduate students; 5000 words written work / postgraduate students, both soft and hard copies, due by 4:30pm on Friday, May 5th, 2014)1 Your written assignments must be completed in double-space presentation typed on A4 paper, with 12 font size. They must contain the following components: Introduction, Discussion, and Conclusion (Specific coursework format requirements will be informed on a later date). In addition, you must strictly follow Geography Departments Guidelines on the use of reference materials in course assignments (see Appendix II) when writing your essay and report. You will be informed about the detailed format requirements of the coursework in a lecture at least a week before a project is due. You must submit all your written works via Geography Departments Assignment Collection Box located in the Geography Department General Office. Soft copy of your work must be submitted through turn-it-in of Moodle Learning Website. Other means of submission will NOT be accepted. Delay submitting your coursework will result in marks deduction: 10% per day every day. A coursework delayed for more than 5 days will be given 0 mark. If you have any questions with regards to the projects, please do not hesitate to contact your TA or me. This can be done during my regular office hours (Tuesdays 14: 30 17: 30, Room 1003, 10th Floor, Social Sciences Building) or by appointment. Extensions, Late Assignments, Drops, Plagiarism, Appeals You are advised to read the course calendar to familiarize yourself with the Universitys procedures concerning appeals, grades, regulations, penalties and such. The coursework is due on the dates indicated in the course outline. Late assignments will lose 10 marks per day, every day. Assignments submitted 5 or more days beyond the deadline will be graded for your educational benefit but will NOT count toward your final grade. Please note that any requests for extensions must be made in writing to me, at least 14 days BEFORE the work is due. Please include in your letter the new submission date you desire. Plagiarism is, of course, unacceptable and those who tempt fate will be persecuted to the fullest extent allowed under the universitys regulations. Please avoid this experience and do your own work. Should you feel that your final grade in the course is biased, inaccurate or unfair, you do have the right to appeal your mark. Please refer to the University Calendar prior to doing so. In an attempt to avoid such time-consuming and stressful procedures, be assured that each and every piece of work is graded carefully. I stand by the assigned marks. Be aware that marks may be raised as well as lowered through an appeal process. It is very much in your own interests to seek assistance and requests as early as possible and always in advance of the event. Mutual Expectations You can expect me to come prepared for, and attend, all lectures regularly and punctually. I will strive to promote an atmosphere of mutual respect conducive to the exchange of ideas and learning. I demand the same from you. Entering or quitting an ongoing lecture session, reading/talking loud during a lecture, the disturbing consumption
1

Post-graduate students are required to do a 20-minute oral presentation, in addition to the written project.

of food or drink, littering the lecture room, the use of electronic devices and other activities that may impede the ability of you or other students to learn are unacceptable behaviours. If we all abide by this code of civility and mutual respect, we set the stage for a healthy and stimulating intellectual forum. Finally, if you have problems with any aspect of the course, please come and talk to me during my office hours (Tuesdays 14:30 17:30). I am approachable; I welcome your comments, your questions and your constructive criticisms. Please Note Course content and order of presentations may deviate from this outline due to unforeseen circumstances. \

Appendix I

Field study project assignment January May 2014

This assignment is geared to individual research, via library search, lecture learning, and a field work, to tackle one or more issues of your interest regarding tourism development in China. The purposes are to afford you an opportunity to penetrate fairly deeply into the issue(s), and to coordinate and consolidate concepts and information which you have obtained from the readings and the lectures. You are expected to hand in a written field-trip report (2500 words / undergraduate students; or 5000 words / postgraduate students, written work, both soft and hard copies, due by 4:30pm on Friday, May 4th, 2014). You must strictly follow the Guidelines on the use of reference materials in course assignments (set by the Department of Geography, see Appendix II) when writing the project report. Recommended Topics for this field study include: 1. See Chinas Modernization Campaign from tourism 2. Tourism Management: Leisure Environment and Tourist Safety Issues at an attraction (a hotel or other services such as transportation, food & beverage, etc.) 3. Tourism Impacts in China: a Local Case Observation 4. Culture Tourism and Issue of Authenticity: on-site observation and reflection 5. Ecotourism and Chinese Way of Viewing Landscape 6. Local hospitality and guests satisfaction: Observation in China 7. Tourism transportation and its enhancement of tourist experience in China 8. Environmental issues (natural aspect) to be resolved for tourism development in China 9. Governments role in planning and marketing tourism of China 10. Individual Travel Scheme similarities and differences of the impact to Macao and Hong Kong / or Tourism impact on Macao residents sense of place

Field Trip: Tentative Dates & Other Information

Destination & itinerary Northeast China and Far-east Russia (Please refer to the field trip itinerary) Time & duration HKU reading week (8th 16th March 2014) Costs RMB 3915 (Airfare is not included). You are advised to make up your mind if you would like to join the field trip, right after the first lecture of GEOG3101. If you want to enroll this course and join this field trip, you will need to pay a deposit of HK$ 3000 by 12:00pm, Thursday, January 23rd, 2014.

Appendix II THE UNIVERSITY OF HONG KONG Department of Geography Guidelines on the use of reference materials in course assignments In writing a term paper to fulfil course requirements, references should be recorded and pursued systematically, both for convenience of personal reference and for ease of producing the reference list, which is an essential part of the term paper itself. The presentation of complete and accurate citations is an essential component of scholarly work. Their purpose is to indicate exactly where critical ideas or facts came from, so that the reader is able to go directly to the source, either to confirm the accuracy and appropriateness of the author's usage or to obtain more information about the point in question. The Author-Date ("Harvard") system is extensively used in the sciences, where much of the evidence comes from observations or experiments and the written sources cited are mostly in standard format. The essence of this system, as the name implies, is that all works cited are referred to only by the family name of the author and the date of the work in question: Smith 1995. If two authors with the same last name are cited, initials may be used to distinguish them: P.C. Smith 1995. If the same author wrote two or more works (cited) in the same year, lower-case letters may be used to distinguish them: Smith 1995a. All other information on the source is contained in the reference list. The reference list must therefore be absolutely complete and absolutely accurate. In preparing term papers, the Harvard system should be used in your citations, e.g., (Smith 1995), (Smith 1996a, 1996b), (Smith 1997; Chan 1998), (Smith and Walker 1999), (Smith et al. 1999). In the event that a specific piece of information is taken from the source, the page number(s) should also be included in the citation, thus (Smith 1998: 5153). The citation will normally occur at the end of a sentence, but may be inserted in the middle of the sentence to stress the connection between a particular point and a particular source. The list of references, placed at the end of the paper, should be prepared in alphabetical order in accordance with the following style. Book Qu, Geping and Li, Jinchang (1994) Population and the Environment in China. Lynne Rienner, Boulder, CO, 217 pp. Book chapter McGee, T.G. (1991) The emergence of desakota regions in Asia: expanding a hypothesis. In: N. Ginsberg, B. Koppel and T.G. McGee (eds.) The Extended Metropolis: Settlement Transition in Asia. University of Hawaii Press, Honolulu, pp. 3-25.

Conference or Symposium proceedings Kuentzel, W.F. (1996) (ed.) Proceedings of the 1996 Northeastern Recreation Research Symposium. 31 March to 2 April 1996, Bolton Landing, New York. General Technical Report NE-232. US Department of Agriculture Forest Service, Northeastern Forest Experiment Station, Radnor, PA, 309 pp. Journal article Marton, A.M. and McGee, T.G. (1996) New patterns of mega-urban development in China: the experience of Kunsha. Asian Geographer 15 (1/2): 49-70. Research report Tivy, J. (1972) The Concept and Determination of Carrying Capacity of Recreational Land in the U.S.A. Occasional Paper No. 3, Countryside Commission of Scotland, Buttleby, Redgorton, 56 pp. Website materials Planning Department. Study on Sustainable Development for the 21st Century: Final Report http://www.info.gov.hk/planning/p_study/comp_s/susdev/final_hp/final.htm Accessed on September 7, 2001. McCrory John B. (1998) A History of Waste Management in New York City. Originally published in Planners Network, No. 218, March. http://garbagesentinel.org/history.htm1 Accessed on July 14, 2000. Further references: The Chicago Manual of Style. (1993) University of Chicago Press, Chicago. Hoffmann, Alison, Barbara Griffiths and Irina Elgort (n.d.) An Academic Writing Module: Paragraphs: Writing exercises for self-directed study. Victoria University of Wellington. http://www.vuw.ac.nz/llc/academic-writing/ Accessed on June 8, 2001. Writer's Handbook. (2001) The University of Wisconsin-Madison Writing Center. http://www.wisc.edu/writing/Handbook/AcademicWriting.html Accessed on June 8, 2001.

Department of Geography, The University of Hong Kong, September 2013