COMPARATIVE STUDY BETWEEN BRITANNIA & PARLE

COMPANY PROFILE BRITANIA

Britannia, one of Indias most trusted food brands, caters to consumers in all demographic and socio-economic segments across urban and rural India, through every day food like bakery and dairy products. Biscuits straddle nutrition, delight and convenience benefits and reach over 90 of all households in the country.

Biscuits are consumed as healthy in-bet!een meal fillers and make very effective energy providers "100 gm of most of Britannia biscuits provide around 10-1# of

energy, proteins, re$uired by an adult%. &he fortified range of products also provides vitamins, Iron ' (alcium.

Britannia innovates for strong presence in health and n trition space )iving up to its credo *+at ,ealthy &hink Better- and meeting the needs of todays consumers !ho like health and taste to co-e.ist in the food they eat,

Britannia has been actively addressing health and nutrition through removal of unhealthy content "trans fats% as !ell as addition of nutrients through fortification.

a! Re"oval of Trans fats &rans fats produced during hydrogenation ' refining of oil are particularly harmful to health as they can increase bad cholesterol and decrease good cholesterol. 0uring the last decade conclusive scientific evidence has linked the consumption of industrially produced trans fatty acids "&12s% !ith alterations of metabolism of blood lipids, vascular inflammation and the development of cardiovascular diseases. 3ecommendations of international agencies like 4,5 "4orld ,ealth 5rganisation% ' 62,5 "6an 2merican ,ealth 5rganisation% have urged for the replacement of trans fatty acids in manufactured food !ith unsaturated fat.

3ecogni7ing the changing global trends ' health benefits of removing trans fats, Britannia is the first Bakery brand in India to remove trans fats from its products. 2lmost all the baked products in its portfolio are manufactured !ithout trans fats !hich include all its po!er brands &iger, 8ilk Bikis, 8arie9old, &reat, #0-#0, 9ood 0ay regular range , :utrichoice and )ittle ,earts. In the last 1; months, Britannia has removed around ;,#00 tonnes of trans fat from its products and moved around #<,000 tonnes of ,=5 to vegetable oil usage.

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&his initiative is aligned to its corporate vie! of removal?minimisation of ingredients that may be potentially harmful to health, along !ith the challenge of retaining sensory attributes. 0espite manufacturing challenges, Britannia has been able to stabili7e vegetable oils in bakery format !ithout adversely impacting the taste.

2dditionally, reali7ing the need for consumer education on trans fats, Britannia has initiated basic trans fat consumer education on brands like 8arie 9old ' :utrichoice, !hich target adults. Britannia !ill continue to focus its efforts on consumer education through declaration on product labels and media.

Trans fat # it$s i"pact on health% 6artial hydrogenation, the process used to increase shelf-life of polyunsaturated fatty acids "6@12s% ? vegetable oils creates trans fatty acids. 8any studies have demonstrated that trans fatty acids increase the clot forming tendency much more than saturated fats, by not only increasing )0) cholesterol to similar levels but also by decreasing the high density lipoprotein ",0)% cholesterol, "!hich is the good cholesterol%. Aeveral studies have found that intake of non natural trans fatty acids increases the risk of coronary heart disease 8ost trans fatty acids are

contributed by industrially hardened oils. +ven though trans fatty acids have been reduced or eliminated from retail fats and spreads in many parts of the !orld, generally available deep-fried foods and baked goods are a maCor and increasing source.

&! Addition of N trients thro gh Fortification )aunch )aunch of &iger of Banana Biscuits &iger 1ortified Iron !ith Iron Dor

Amart-:utrient 1ortified 8ilk Bikis Britannias range of breads has been fortified !ith 10 vital vitamins. &he story of one of IndiaEs favorite brands reads almost like a fairy tale. 5nce upon a time, in 1;9/ to be precise, a biscuit company !as started in a nondescript house in (alcutta "no! Folkata% !ith an initial investment of 3s. /9#. &he company !e all kno! as Britannia today.

&he beginnings might have been humble-the dreams !ere anything but. By 1910, !ith the advent of electricity, Britannia mechani7ed its operations, and in 19/1, it became the first company east of the Aue7 (anal to use imported gas ovens. BritanniaEs business !as flourishing. But, more importantly, Britannia !as ac$uiring a reputation for $uality and value. 2s a result, during the tragic 4orld
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4ar II, the 9overnment reposed its trust in Britannia by contracting it to supply large $uantities of Gservice biscuitsG to the armed forces.

2s time moved on, the biscuit market continued to gro!H and Britannia gre! along !ith it. In 19I#, the Britannia Biscuit (ompany took over the distribution of biscuits from 6arryEs !ho till no! distributed Britannia biscuits in India. In the subse$uent public issue of 19I;, Indian shareholding crossed <0 , firmly establishing the Indianness of the firm. &he follo!ing year, Britannia Biscuit (ompany !as re-christened Britannia Industries )imited "BI)%. 1our years later in 19;>, it crossed the 3s. 100 crores revenue mark.

5n the operations front, the company !as making e$ually dynamic strides. In 199/, it celebrated its 6latinum Jubilee. In 199I, the company unveiled its ne! corporate identity - G+at ,ealthy, &hink BetterG - and made its first foray into the dairy products market. In 1999, the GBritannia Fhao, 4orld (up JaoG promotion further fortified the affinity consumers had !ith EBrand BritanniaE.

Britannia strode into the /1st (entury as one of IndiaEs biggest brands and the preeminent food brand of the country. It !as e$ually recogni7ed for its innovative approach to products and marketingK the )agaan 8atch !as voted IndiaEs most

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successful promotional activity of the year /001 !hile the delicious Britannia #0#0 8aska-(haska became IndiaEs most successful product launch. In /00/, BritanniaEs :e! Business 0ivision formed a Coint venture !ith 1onterra, the !orldEs second largest 0airy (ompany, and Britannia :e! Dealand 1oods 6vt. )td. !as born. In recognition of its vision and accelerating graph, 1orbes 9lobal rated Britannia E5ne amongst the &op /00 Amall (ompanies of the 4orldE, and &he +conomic &imes pegged Britannia IndiaEs /nd 8ost &rusted Brand. &oday, more than a century after those tentative first steps, BritanniaEs fairy tale is not only going strong but bla7ing ne! standards, and that miniscule initial investment has gro!n by leaps and bounds to crores of rupees in !ealth for BritanniaEs shareholders. &he companyEs offerings are spread across the spectrum !ith products ranging from the healthy and economical &iger biscuits to the more lifestyle-oriented 8ilkman (heese. ,aving succeeded in garnering the trust of almost one-third of IndiaEs one billion population and a strong management at the helm means Britannia !ill continue to dream big on its path of innovation and $uality.

MILE'TONE'

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&he 9enesis - Britannia established !ith an investment of 3s. /9# in Folkata 2dvent of electricity sees operations mechanised Imported machinery introducedL Britannia becomes the first company +ast of the Aue7 to use gas ovens Aales rise e.ponentially to 3s.1<,/I,/0/ in 19>9 0uring 19BB sales ramp up by more than eight times to reach 3s.1.>< crore Britannia Biscuit (ompany takes over biscuit distribution from 6arryEs 6ublic issue - Indian shareholding crosses <0 3e-christened Britannia Industries )td. "BI)% Aales cross 3s.100 crore &he +.ecutive 5ffice relocated to Bangalore BI) celebrates its 6latinum Jubilee 4adia 9roup ac$uires stake in 2BI), @F and becomes an e$ual partner !ith 9roupe 0anone in BI)

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=olumes cross 1,00,000 tons of biscuits 3e-birth - ne! corporate identity E+at ,ealthy, &hink BetterE leads to ne! missionK E8ake every third Indian a Britannia consumerE BI) enters the dairy products market GBritannia Fhao 4orld (up JaoG - a maCor successM 6rofit up by >I 1orbes 9lobal 3anking - Britannia among &op >00 small companies BI) ranked one of IndiaEs biggest brands :o.1 food brand of the country Britannia )agaan 8atchK IndiaEs most successful promotional activity of the year 8aska (haskaK IndiaEs most successful 18(9 launch BI) launches Coint venture !ith 1onterra, the !orldEs second largest dairy company Britannia :e! Dealand 1oods 6vt. )td. is born 3ated as E5ne amongst the &op /00 Amall (ompanies of the 4orldE by 1orbes 9lobal +conomic &imes ranks BI) IndiaEs /nd 8ost &rusted Brand 6ure 8agic -4inner of the 4orldstar, 2siastar and Indiastar a!ard for packaging E&reat 0uetE- most successful launch of the year Britannia Fhao 4orld (up Jao rocks the consumer lives yet again Britannia accorded the status of being a EAuperbrandE =olumes cross >,00,000 tons of biscuits 9ood 0ay adds a ne! variant - (hoconut - in its range 3e-birth of &iger - EA!asth Fhao, &iger Ban JaoE becomes the popular chantM Britannia launched E9reetingsE range of premium assorted

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gift packs &he ne! plant in @ttaranchal, commissioned ahead of schedule. &he launch of yet another e.citing snacking option Britannia #0-#0 6epper (hakkar Britannia industries formed a Coint venture !ith the FhimCi 3amdas 9roup and ac$uired a I0 percent beneficial state in the 0ubai-based Atrategic 1oods International (o. ))( and <#.B in the 5man-based 2l Aallan 1ood Industries (o. A259. Britannia launched Iron fortified E&iger BananaE biscuits, E9ood 0ay (lassic (ookiesE, )o! 1at 0ahi and renovated E8arie9oldE.

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T2E Origin Of Eat 2ealth3 Thin4 Better Britannia -the EbiscuitE leader !ith a history-has !ithstood the tests of time. 6art of the reason for its success has been its ability to resonate !ith the changes in consumer needs-needs that have varied significantly across its 100N year epoch. 4ith consumer democracy reaching ne! levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding a!areness of health. 6eople are increasingly becoming conscious of dietary care and its correlation to !ellness and matching the ne! pace to their lives !ith improved

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nutritional and dietary habits. &his ne! a!areness has seen consumers seeking foods that complement their lifestyles !hile offering convenience, variety and economy, over and above health and nutrition. Britannia sa! the !riting on the !all. Its GA!asth Fhao &an 8an JagaoG "+at ,ealthy, &hink Better% re-position directly addressed this ne! trend by promising the ne! generation a healthy and nutritious alternative that !as also delightful and tasty &hus, the ne! logo !as born, encapsulating the core essence of Britannia - healthy, nutritious, optimistic - and combining it !ith a delightful product range to offer variety and choice to consumers.

COMPANY PROFILE PARLA 5

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6arle 6roducts has been IndiaEs largest manufacturer of biscuits and confectionery, for almost ;0 years. 8akers of the !orldEs largest selling biscuit, 6arle-9, and a host of other very popular brands, the 6arle name symboli7es $uality, nutrition and great taste. 4ith a reach spanning even the remotest villages of India , the company has definitely come a very long !ay since its inception. 8any of the 6arle products - biscuits or confectioneries, are market leaders in their category and have !on acclaim at the 8onde Aelection, since 19I1. 4ith a B0 share of the total biscuit market and a 1# share of the total confectionary

market in India , 6arle has gro!n to become a multi-million dollar company. 4hile to consumers itEs a beacon of faith and trust, competitors look upon 6arle as an e.ample of marketing brilliance.

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2istor3
In 19/9 a small company by the name of 6arle products emerged in British dominated India. &he intent !as to spread Coy and cheer to children and adults alike, all over the country !ith its s!eets and candies. &he company kne! that it !ouldnt be an easy task, but they decided to take the brave step. 2 small factory !as set up in the suburbs of 8umbai, to manufacture s!eets and toffees. 2 decade later it !as upgraded to manufacture biscuits as !ell. Aince then, the 6arle name has gro!n in all directions, !on international fame and has been s!eetening peopleEs lives all over India and abroad. 2part from the factories in 8umbai and Bangalore 6arle also has factories in Bahadurgarh in ,aryana and :eemrana in 3aCasthan, !hich are the largest biscuit and confectionery plants in the country. 2dditionally, 6arle 6roducts also has I manufacturing units and #1 manufacturing units on contract.

Parle 6 alit3

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,ygiene is the precursor to every process at 6arle. 1rom husking the !heat and melting the sugar to delivering the final products to the supermarkets and store shelves nation!ide, care is taken at every step to ensure the best product of longlasting freshness. +very batch of biscuits and confectioneries are thoroughly checked by e.pert staff, using the most modern e$uipment hence ensuring the same perfect $uality across the nation and abroad. (oncentrating on consumer tastes and preferences, the 6arle brand has gro!n from strength to strength ever since its inception. &he factories at Bahadurgarh in ,aryana and :eemrana in 3aCasthan are the largest biscuit and confectionery plants in the country. &he factory in 8umbai !as the first to be set up, follo!ed soon by the one in Bangalore, Farnataka. 6arle 6roducts also has 1B manufacturing units for biscuits and # manufacturing units for confectioneries, on contract.

Parle Core 7al e

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2n in-depth understanding of the Indian consumer psyche has helped 6arle evolve a marketing philosophy that reflects the needs of the Indian masses. 4ith products designed keeping both health and taste in mind, 6arle appeals to both health conscious mothers and fun loving kids. &he great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. &he value-for-money positioning allo!s people from all classes and age groups to enCoy 6arle products to the fullest.

Parle A8ard
6arle products have been shining !ith the golds and silvers consistently at the 8onde Aelection ever since they !ere first entered in 19I1. 8onde Aelection is an international institute for assessing the $uality of foods and is currently the oldest and most representative organi7ation in the field of selecting $uality foods !orld!ide.

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PARLA 5

1or over <# years, 6arle 9 has been a part of the lives of every Indian. 1rom the sno! capped mountains in the north to the sultry to!ns in the south, from frenetic cities to laid back villages, 6arle 9 has nourished, strengthened and delighted millions.

1illed !ith the goodness of milk and !heat, 6arle 9 is not Cust a treat for the taste buds, but a source of strength for both body and mind. &ear over a packet of 6arle 9 to e.perience !hat has nourished 9enerations of Indians since last

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si.ty five years, making it truly Hindustan Ki Taakat

=arious people have various reasons to consume it, some consume it for the value it offers !hile others consume it for sheer taste, 1or some it is a meal substitute for others it is a tasty healthy nourishing snack. 6atronised by millions for all this $ualities, it is much more than Cust a biscuit brand. )ittle !onder than !hy is it the )argest selling Biscuit brand in the 4orld.

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6 estionnaire
We would like you to help me in completing the project by kindly filling in the questionnaire as it forms an important part of my study. We assure you that. Your responses will be kept confidential and strictly used only for academic purpose. Name : Gender : $ccupation : &rofessional ! "ale ! %tudent ! #emale ! %alaried ! %elf employed ! Age :

6!( 9hat &rands of &isc its do 3o eat% "a% 6riya 9old "c% 6arle 9 "b% Britannia "e% 8arie 9old

6!+ 9hich of these &isc its & 3 the "ost% "a% 8arie 9old "c% 6arle hide n seek "b% Britannia bourbon "d% Aunfeast 0ark 1antasy

6!- 9hat are the other Brands of Chocolate Bisc it 3o prefer% "a% ,ide ' Aeek "b% Bourbon "c% 9oody (hocolate (ookies

6!/ 9hich "an3 pac4ets of Bisc its do 3o eat per 9ee4 in a Month% "a% 1-> "b% B-< "c% <-9

6!1 9hat are 3o r preferred Chocolate Flavors% "a% A!eet (hocolate Bitter "b% (hocolate (hips

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6!: 9hich co"pan3 provides 3o good service% "a% 6riya 9old "c% 6arle "b% Britannia "d% Aunfeast

6!0 9hat are the reasons 8hich "ade 3o choose the preferred &rand of
&isc it%

"a% 6rice "c% &aste

"b% Ouality "d% =ariety

6!) 2o8 often do 3o p rchase the preferred &rand%

"a% 0aily "c% 1ortnightly

"b% 4eekly "d% 8onthly

6!* 9hich Bisc its pac4aging is attractive%

"a% 6riya 9old "c% 6arle "b% Britannia "d% Aunfeast

6!(, 9hich "an3 pac4ets of Bisc its do 3o eat per 9ee4 in a Month% "a% 1-> "c% <-9 "b% B-< "d% 9-1/

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BIBLIO5RAP2Y

!!!.birtania.co.in !!!.parla.co.in

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