A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

CHAPTER 1

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

1.1 OBJECTIVE:

To understand ar!ous a""roa#$es to Hu%an resour#e &ana'e%ent !n (an)s *+ass!,- t$e net.or)!n' and "ro#ess!n' #on#e"ts Ident!,- t$e ar!ous te#$n!/ues ada"ted 0- Hu%an resour#e %ana'e%ent Stud- o, Hu%an resour#e de"art%ent !n 0an)s

1.2 SCOPE:

It $as '! en %e an o""ortun!t- ,or resear#$

1.3 METHODOLOGY:

T$e data #o++e#ted !s .$o++- t$rou'$ net and 0oo)s1

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

1.4 INTRODUCTION
Ind!a !s a er- -oun' nat!on 3 4ust o er 51 -ears s!n#e !nde"enden#e 3 sett!n' out on a "at$ o, susta!ned e#ono%!# 'ro.t$6 ,or de#ades to #o%e1 1

7e a+read- $a e o er a 0!++!on ,e++o. Ind!ans1 7!t$!n t$e ne8t 29 -ears6 .e .!++ $a e :99 %!++!on "eo"+e 0e+o. t$e a'e o, ;< -ears 3 %ore t$an t$e ent!re "o"u+at!on o, t$e Un!ted States= Ea#$ "erson6 !n t$!s 0o+d ne. 'enerat!on6 .!++ 0e !n t$e "r!%e o, $!s or $er +!,e6 str! !n' ,or a 0etter to%orro. 3 #reat!n'6 !n t$e "ro#ess6 ne. 'ro.t$ o""ortun!t!es6 ,or 0udd!n' entre"reneurs= =

On t$e %ost #onser at! e 0as!s6 our do%est!# #onsu%"t!on6 !n !rtua++- an- se#tor6 $as t$e "otent!a+ to at +east dou0+e6 or tre0+e6 ,ro% #urrent +e e+s 3 "er$a"s6 4ust to #at#$ u" .!t$ a #ountr- +!)e *$!na1 1

T$en6 t$ere !s t$e ent!re '+o0a+ o""ortun!t-6 a#ross d! erse se#tors !nternat!ona++-6 t$e >&ade !n Ind!a> ta' !s no. an !n#reas!n'+- res"e#ted 0rand6 a+ued ,or /ua+!t-6 re+!a0!+!t-6 and #o%"et!t! eness1 1

Tru+-6 .!t$ e#ono%!# re,or%s !n t$e #ountr-6 and .!t$ t$e !rtua+ re%o a+ o, a++ trade 0arr!ers6 t$e .or+d !s no. our %ar)et and our o""ortun!t-1 1

T$e "ursu!t o, t$ese o""ortun!t!es re/u!res an !ndo%!ta0+e s"!r!t o, entre"reneurs$!"1 Entre"reneurs$!" !s o,ten a d!,,!#u+t underta)!n'6 as a ast %a4or!t- o, ne. 0us!nesses ,a!+1 Entre"reneur!a+ a#t! !t!es are su0stant!a++- d!,,erent de"end!n' on t$e t-"e o, or'an!?at!on t$at !s 0e!n' started1 Entre"reneurs$!" ran'es !n s#a+e ,ro% so+o "ro4e#ts (e en !n o+ !n' t$e entre"reneur on+- "art@t!%e) to %a4or underta)!n's #reat!n' %an- 4o0 o""ortun!t!es1 &an- >$!'$@"ro,!+e> entre"reneur!a+ entures see) enture #a"!ta+ or an'e+ ,und!n' !n order to ra!se #a"!ta+ to 0u!+d t$e 0us!ness1 An'e+ !n estors

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) 'enera++- see) returns o, 29@;9A and %ore e8tens! e !n o+ e%ent !n t$e 0us!ness

CHAPTER 2

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

2.1 WHAT IS ENTREPRENEURSHIP?

T$e .ord entre"reneur or entre"reneurs$!" !s 'a!n!n' %ore "o"u+ar!t- !n t$e re#ent -ears1 For de e+o"!n' #ountr!es6 +!)e t$e P$!+!""!nes6 entre"reneurs are #ons!dered to $a e a s!'n!,!#ant ro+e !n "ro%ot!n' nat!ona+ .ea+t$ and e#ono%!# 'ro.t$1 Ter%s6 su#$ as B0e -our o.n 0ossC6 B#reate 4o0s rat$er t$an ,!nd 4o0sC6 !nno at! e "rodu#ts6 and ot$er "ro%!nent "$rases6 $a e 0een #!r#u+at!n' !n t$e on+!ne and o,,+!ne .or+d o, !n,or%at!on1 (us!ness s#$oo+s and tra!n!n' #enters are no. a+so o,,er!n' entre"reneur!a+ #ourses ,ro% s$ort entre"reneurs$!" se%!nars to t$e +on'er and %ore !n@de"t$ %asterDs !n entre"reneurs$!"1 7!t$ a++ t$!s $-"e and ,a%e o, entre"reneur!a+!s%6 %ost o, us st!++ donDt $a e a #+ear de,!n!t!on o, .$at entre"reneurs$!" !s1 To 0e'!n e%0ra#!n' !t6 +etDs ta)e a #+oser +oo) at t$e %ean!n's and de,!n!t!ons o, entre"reneurs$!"1 T$e #on#e"t o, entre"reneurs$!" $as 0een noted as a ,a#tor !n %!#roe#ono%!#s s!n#e t$e 1Et$ #entur-6 .!t$ t$e .or) (Essa! sur +a nature du #o%%er#e en 'enera+C ,!rst "u0+!s$ed !n 1E<<) o, R!#$ard *ant!++on .$o ant!#!"ated t$e 0e+!e, t$at t$e entre"reneur 0rou'$t e/u!+!0r!u% to a %ar)et 0- #orre#t+- "red!#t!n' #onsu%er "re,eren#es1 Fro% t$!s #on#e"t6 t$e %ean!n' o, entre"reneurs$!" $as e o+ ed t$rou'$ t$e de e+o"%ent o, 0us!ness and e#ono%!#s !n t$e re#ent -ears and de#ades1

In "o+!t!#a+ e#ono%!#s6 entre"reneurs$!" !s t$e /ua+!t- o, 0e!n' an entre"reneur6 !1e1 one .$o >underta)es an enter"r!se>1 T$e ter% "uts e%"$as!s on t$e r!s) and e,,ort ta)en 0- !nd! !dua+s .$o 0ot$ o.n and %ana'e a 0us!ness6 and on t$e !nno at!ons resu+t!n' ,ro% t$e!r "ursu!t o, e#ono%!# su##ess1

>Entre"reneurs$!"> !n t$!s sense %a- resu+t !n ne. or'an!?at!ons or %a- 0e "art o, re !ta+!?!n' %ature or'an!?at!ons !n res"onse to a "er#e! ed o""ortun!t-1 T$e %ost

<

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) o0 !ous ,or% o, entre"reneurs$!" !s t$at o, start!n' ne. 0us!nesses (re,erred as startu" #o%"an-)F !n re#ent -ears6 t$e ter% $as 0een e8tended to !n#+ude so#!a+ and "o+!t!#a+ ,or%s o, entre"reneur!a+ a#t! !t->1 7$en entre"reneurs$!" !s des#r!0!n' a#t! !t!es .!t$!n a ,!r% or +ar'e or'an!?at!on !t !s re,erred to as !ntra@"reneurs$!" and %a- !n#+ude #or"orate entur!n'6 .$en +ar'e ent!t!es s"!n@o,, or'an!?at!ons1

A##ord!n' to Pau+ Re-no+ds6 an >entre"reneurs$!" s#$o+ar> and #reator o, t$e G+o0a+ Entre"reneurs$!" &on!tor6 >0- t$e t!%e t$e- rea#$ t$e!r ret!re%ent -ears6 $a+, o, a++ .or)!n' %en !n t$e Un!ted States "ro0a0+- $a e a "er!od o, se+,@e%"+o-%ent o, one or %ore -earsF one !n ,our %a- $a e en'a'ed !n se+,@e%"+o-%ent ,or s!8 or %ore -ears1 Part!#!"at!n' !n a ne. 0us!ness #reat!on !s a #o%%on a#t! !t- a%on' U1S1 .or)ers o er t$e #ourse o, t$e!r #areers1> And !n re#ent -ears $as 0een do#u%ented 0- s#$o+ars su#$ as Da !d Audrets#$ to 0e a %a4or dr! er o,e#ono%!# 'ro.t$ !n 0ot$ t$e Un!ted States and 7estern Euro"e1 >As .e++6 entre"reneurs$!" %a- 0e de,!ned as t$e "ursu!t o, o""ortun!t- .!t$out re'ard to resour#es #urrent+- #ontro++ed (Ste enson61HI;)>

Entre"reneur!a+ a#t! !t!es are su0stant!a++- d!,,erent de"end!n' on t$e t-"e o, or'an!?at!on and #reat! !t- !n o+ ed1 Entre"reneurs$!" ran'es !n s#a+e ,ro% so+o "ro4e#ts (e en !n o+ !n' t$e entre"reneur on+- "art@t!%e) to %a4or underta)!n's #reat!n' %an- 4o0 o""ortun!t!es1 &an- >$!'$ a+ue> entre"reneur!a+ entures see) enture #a"!ta+ or an'e+ ,und!n' (seed %one-) !n order to ra!se #a"!ta+ to 0u!+d t$e 0us!ness1 An'e+ !n estors 'enera++- see) annua+!?ed returns o, 293;9A and %ore6 as .e++ as e8tens! e !n o+ e%ent !n t$e 0us!ness1 J<K &an- )!nds o, or'an!?at!ons no. e8!st to su""ort .ou+d@0e entre"reneurs !n#+ud!n' s"e#!a+!?ed 'o ern%ent a'en#!es6 0us!ness !n#u0ators6 s#!en#e "ar)s6 and so%e NGOs1 In %ore re#ent t!%es6 t$e ter% entre"reneurs$!" $as 0een e8tended to !n#+ude e+e%ents not re+ated ne#essar!+- to 0us!ness ,or%at!on a#t! !t- su#$ as #on#e"tua+!?at!ons o, entre"reneurs$!" as a s"e#!,!# %!ndset (see a+so entre"reneur!a+ %!ndset) resu+t!n' !n entre"reneur!a+ !n!t!at! es e1'1 !n t$e ,or% o, so#!a+ entre"reneurs$!"6 "o+!t!#a+ entre"reneurs$!"6 or )no.+ed'e entre"reneurs$!" $a e e%er'ed1

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

DEFINITION OF ENTREPRENEURSHIP T$e #a"a#!t- and .!++!n'ness to de e+o"6 or'an!?e and %ana'e a 0us!ness

enture a+on' .!t$ an- o, !ts r!s)s !n order to %a)e a "ro,!t1 T$e %ost o0 !ous e8a%"+e o, entre"reneurs$!" !s t$estart!n' o, ne. 0us!nesses1 In e#ono%!#s6 entre"reneurs$!" #o%0!ned .!t$ +and6+a0our6 natura+ resour#es and #a"!ta+ #an "rodu#e "ro,!t1 Entre"reneur!a+ s"!r!t !s #$ara#ter!?ed 0- !nno at!on and r!s)@ta)!n'6 and !s an essent!a+ "art o, a nat!onLs a0!+!t- to su##eed !n an e er #$an'!n' and !n#reas!n'+#o%"et!t! e '+o0a+ %ar)et "+a#e1

2.2 WHAT IS AN ENTREPRENEUR

Entre"reneur !s a#tua++- a Fren#$ .ord t$at %eans Bunderta)eC1 T$e En'+!s$ understand!n' o, t$!s ter% !s so%eone .$o .ants to start a 0us!ness or enter"r!se1 Entre"reneurs are so%et!%es seen as "eo"+e o, er- $!'$ a"t!tude .$o "!oneer #$an'e1 Ho.e er6 a 0as!# deMn!t!on !s t$at an-one .ant!n' to .or) ,or $!% or $erse+, !s an entre"reneur1 7e0sterDs deMnes Entre"reneur as BOne .$o or'an!?es6 o"erates and assu%es t$e r!s) !n a 0us!ness enture !n e8"e#tat!on o, 'a!n!n' t$e "roMt1 CIt !s #o%%on to d!,,erent!ate 0et.een an entre"reneur and a s%a++ 0us!ness o.ner1 Entre"reneurs usua++- use !nno at!on to 'enerate $!'$er "roMts dur!n' a s$orter "er!od o, t!%e 0- assu%!n' %ore r!s)1 S%a++ 0us!ness o.ners %a- ,ound 0us!nesses or or'an!?at!ons t$at 'ro. %ore s+o.+- 0ut %ore sta0+e rate1 Entre"reneurs$!" #an 0e des#r!0ed as t$e sear#$ ,or ne. "rodu#ts6 ne. "rodu#t!on %et$ods6 ne. %ar)ets and ne. ,or%s o, an or'an!?at!on1 An entre"reneur !s a "erson .$o starts an enter"r!se1 He sear#$es ,or #$an'e and res"onds to !t1 A nu%0er o, de,!n!t!ons $a e 0een '! en o, an entre"reneur@ T$e e#ono%!sts !e. $!% as a ,ourt$ ,a#tor o, "rodu#t!on a+on' .!t$ +and +a0our and #a"!ta+1 T$e so#!o+o'!sts ,ee+ t$at #erta!n #o%%un!t!es and #u+tures "ro%ote entre"reneurs$!" +!)e ,or e8a%"+e !n Ind!a .e sa- t$at Gu4arat!s and S!nd$!s are er-

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) enter"r!s!n'1 St!++ ot$ers ,ee+ t$at entre"reneurs are !nno ators .$o #o%e u" .!t$ ne. !deas ,or "rodu#ts6 %ar)ets or te#$n!/ues1 To "ut !t er- s!%"+- an entre"reneur !s so%eone .$o "er#e! es o""ortun!t-6 or'an!?es resour#es needed ,or e8"+o!t!n' t$at o""ortun!t- and e8"+o!ts !t1 *o%"uters6 %o0!+e "$ones6 .as$!n' %a#$!nes6 AT&s6 *red!t *ards6 *our!er Ser !#e6 and Read- to eat Foods are a++ e8a%"+es o, entre"reneur!a+ !deas t$at 'ot #on erted !nto "rodu#ts or ser !#es1

DEFINITION OF ENTREPRENEUR An !nd! !dua+ .$o6 rat$er t$an .or)!n' as an e%"+o-ee6 runs a s%a++ 0us!ness and assu%es a++ t$e r!s) and re.ard o, a '! en 0us!ness enture6 !dea6 or 'ood or ser !#e o,,ered ,or sa+e1 T$e entre"reneur !s #o%%on+- seen as a 0us!ness +eader and !nno ator o, ne. !deas and 0us!ness "ro#esses1

2.3CHARACTERISTICS OF ENTREPRENEURSHIP
(1 INNOVATIONN A 0us!ness%an6 .$o s!%"+- 0e$a es !n trad!t!ona+ .a-s6

#annot 0e an entre"reneur1 Inno at!on !n o+ es "ro0+e% so+ !n' and t$e entre"reneur !s a "ro0+e% so+ er1 A##ord!n' to S#$u%"eter entre"reneurs$!" !s a #reat! e a#t! !t-1 An entre"reneur !s 0as!#a++- an !nno ator .$o !ntrodu#es so%et$!n' ne. !n t$e e#ono%-1 (2 HIGH ACHIEVEMENTN Peo"+e $a !n' $!'$ need ,or a#$!e e%ent are %ore

+!)e+- to su##eed as entre"reneurs1 T$e a#$!e e%ent %ot! e !s6 0- assu%"t!on a re+at! e+- sta0+e endur!n' #$ara#ter!st!# o, an !nd! !dua+1 A#$!e e%ent %ot! e #an 0e !n#reased 0- de+!0erate e,,orts1 Var!ous stud!es on "s-#$o+o'!#a+ roots o, entre"reneurs$!" re ea+ t$e "resen#e o, $!'$ a#$!e e%ent a%on' su##ess,u+ entre"reneurs1 (3 MANAGERIAL S!ILLS AND LEADERSHIP: A##ord!n' to B.F. Hoselitz6

%ana'er!a+ s)!++s and +eaders$!" are t$e %ost !%"ortant ,a#ets o, entre"reneurs$!"1

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) F!nan#!a+ s)!++s are on+- o, se#ondar- !%"ortan#e1 A "erson .$o !s to 0e#o%e an !ndustr!a+ entre"reneur %ust $a e %ore t$an t$e dr! e to earn "ro,!t1 He %ust $a e t$e a0!+!t- to +ead and %ana'e1 (4 GROUP LEVEL PATTERN: Entre"reneur!a+ #$ara#ter!st!#s are ,ound !n

#+usters .$!#$ %a- /ua+!,- t$e%se+ es as entre"reneur!a+ 'rou"s1 Entre"reneur!a+ a#t! !t- !s 'enerated 0- t$e "art!#u+ar ,a%!+- 0a#)'round6 e8"er!en#e as a %e%0er o, #erta!n 'rou"s and as a re,+e#t!on o, 'enera+ a+ues1 (" ORGANISATIONAL BUILDING: A##ord!n' to Har0!son entre"reneurs$!"

!%"+!es t$e s)!++ to 0u!+d an or'an!sat!on1 Or'an!sat!on 0u!+d!n' a0!+!t- !s t$e %ost #r!t!#a+ s)!++ re/u!red ,or !ndustr!a+ de e+o"%ent1 T$!s s)!++ %eans t$e a0!+!t- to O%u+t!"+- one se+,D 0- e,,e#t! e+- de+e'at!n' res"ons!0!+!t- to ot$ers1 (# GAP FILLING FUNCTION: T$e %ost s!'n!,!#ant ,eature o, entre"reneurs$!"

!s 'a" ,!++!n'1 It !s t$e 4o0 o, t$e entre"reneur to ,!++ t$e 'a" or to %a)eu" t$e de,!#!en#!es .$!#$ a+.a-s e8!st !n t$e )no.+ed'e a0o e t$e "rodu#t!on ,un#t!on1 So%e !n"uts +!)e %ot! at!on and +eaders$!" are "rodu#t1 ($ STATUS WITHDRAWAL: A##ord!n' to Ha'en O#reat! e !nno at!onD or a'ue and t$e!r out"ut !s !ndeter%!nate1 An entre"reneur $as to &ars$a++ a++ t$e !n"uts to rea+!se t$e ,!na+

#$an'e !s t$e ,unda%enta+ ,eature o, e#ono%!# 'ro.t$1 An entre"reneur !s a #reat! e "ro0+e% so+ er !nterested !n t$!n's !n "ra#t!#a+ and te#$no+o'!#a+ rea+%1 He ,ee+s a sense o, !n#reased "+easure .$en ,a#!n' a "ro0+e% and to+erates d!sorder .!t$out d!s#o%,ort1 In trad!t!ona+ so#!et!es6 "os!t!on o, aut$or!t- .as 'ranted on t$e 0as!s o, status6 rat$er t$an !nd! !dua+ a0!+!t-1 Ha'en !sua+!?ed an B!nno at! e "ersona+!t-C !n #ontrast to su#$ aut$or!tar!an "ersona+!t-1 (% A FUNCTION OF SOCIAL& PLITICAL AND ECONOMIC

STRUCTURE: Entre"reneurs are not e/ua++- d!str!0uted !n t$e "o"u+at!on1 &!nor!t!es $a e "ro !ded %ost o, t$e entre"reneur!a+ ta+ent 0ut a++ t$e %!nor!t!es are not !%"ortant sour#es o, entre"reneurs$!"1 Entre"reneur!a+ su""+- de"ends u"on t$e ,our stru#ture !?1 +!%!tat!on stru#ture6 De%and stru#ture6 o""ortun!t- stru#ture and

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) +a0our stru#ture1 Ho.e er entre"reneurs$!" de"ends on rat$er s"e#!,!# #o%0!nat!ons o, #!r#u%stan#es .$!#$ are d!,,!#u+t to #reate and eas- to destro-1

2.4 CHARACTERISTICS OF ENTREPRENEUR

1 CONFIDENT *on,!den#e !s a $a++%ar) o, t$e entre"reneur1 Not a++ o, us are 0orn .!t$ #on,!den#e6 0ut t$at does not %ean .e are not #a"a0+e o, !t1 &an- #on,!dent .o%en and %en 'a!n t$e!r sense o, se+, estee% and ,a!t$ !n t$e!r a0!+!t- to 'reet #$a++en'es 0- a#t!n' 3 e en .$en t$e- +a#) t$e #on,!den#e 3 and t$en 'a!n!n' stren't$ and 0e+!e, !n t$e%se+ es 0- see!n' t$e resu+ts and 'a!n!n' t$e "ra!se and res"e#t o, ot$ers1 2 FEELS A SENSE OF OWNERSHIP Ta)!n' res"ons!0!+!t- ,or 'ett!n' t$!n's done 3 and do!n' t$e% .!t$ #are and attent!on 3 %eans to a#t +!)e an o.ner1 Rat$er t$an !e.!n' a "ro0+e% as so%eone e+seDs6 t$e entre"reneur sees !t as $!s or $er o.n and ta)es "r!de !n ,!nd!n' a so+ut!on6 +ea !n' t$!n's !n 0etter s$a"e t$en t$e- .ere 0e,ore en#ounter!n' t$e%6 and !%"ro !n' u"on s!tuat!ons rat$er t$an +ea !n' t$e% unattended1 7$!+e a sense o, o.ners$!" %a)es ,or a ste++ar e%"+o-ee6 t$e entre"reneur )no.s t$at t$e 'oa+ !s not to 0e o.ned 0- t$e ens+a e%ent o, too %u#$ res"ons!0!+!t-1 Rat$er t$an #ontro++!n' s!tuat!ons !n an atte%"t to "ossess t$e%6 t$e entre"reneur tea#$es ot$er "eo"+e $o. to ta)e #$ar'e1 In t$at .a- t$e #+e er entre"reneur uses !nd! !dua+ a##ounta0!+!t- !n t$e u+t!%ate "ursu!t o, "ro,!ta0!+!t-6 tea%.or)6 and o era++ su##ess1 3 ABLE TO COMMUNICATE Entre"reneurs re#o'n!?e t$at t$e %ost !%"ortant "art o, an- 0us!ness !s t$e $u%an e+e%ent1 Hu%an resour#es 3 .$et$er !n t$e ,or% o, #+!ents6 e%"+o-ees6 or strate'!# "artners 3 are .$at %a)es or 0rea)s a 0us!ness6 and #o%%un!#at!on !s t$e )e- to su##ess,u+ re+at!ons$!"s .!t$ "eo"+e1 T$e entre"reneur .or)s to $one #o%%un!#at!on

19

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) s)!++s6 .$et$er t$ose are .r!tten6 s"o)en6 or non@ er0a+ %essa'es #on e-ed t$rou'$ 0od- +an'ua'e1 And to su""ort #o%%un!#at!on6 $e or s$e .!++ ta)e ad anta'e o, a++ a a!+a0+e too+s and resour#es1 T$ose %!'$t !n#+ude ,ore!'n +an'ua'e or "u0+!# s"ea)!n' #+asses6 #o%"uter and te+e#o% te#$no+o'-6 sear#$ en'!ne o"t!%!?at!on or neuro+!n'u!st!# "ro'ra%%!n' as !t re+ates to sa+es and %ar)et!n'6 or s"e#!a+!?ed .r!t!n' su#$ as t$at needed ,or 'rants6 0us!ness "ro"osa+s6 %!ss!on state%ents6 or "o+!#- %anua+s1 A0o e a++6 t$e entre"reneur de e+o"s a )een a0!+!t- to +!sten and $ear .$at ot$ers are tr-!n' to sa-6 0e#ause t$e 0est #o%%un!#ators 'ot t$at .a- 0- ,!rst 0e!n' t$e 0est +!steners1 4 PASSINATE ABOUT LEARNING Entre"reneurs are o,ten Bautod!da#t!#C +earners6 .$!#$ %eans t$at %u#$ o, .$at t$e)no. t$e- +earned not !n a ,or%a+ #+assroo% sett!n' 0ut !nstead on t$e!r o.n 0see)!n' out !n,or%at!on6 as)!n' /uest!ons6 and do!n' "ersona+ read!n' and resear#$1 T$e- a+so are /u!#) to +earn ,ro% t$e!r o.n %!sta)es6 .$!#$ %eans t$e- are +ess "rone to )ee" re"eat!n' t$e% due to arro'an#e6 e'o6 or a 0+!ndness to oneDs o.n ,au+ts6 s$ort#o%!n's6 or errors !n 4ud'e%ent1 To tea#$ !s to +earn1 And to +ead6 tra!n6 and !%"art e8"er!en#e to ot$ers t$e entre"reneur !s #onstant+- str! !n' to +earn %ore and 'et 0etter edu#ated1 (e#ause o, t$e "ass!on ,or edu#at!on6 true entre"reneurs surround t$e%se+ es .!t$ "eo"+e .$o e!t$er )no. %ore t$an t$e- do or )no. t$!n's t$at are d!,,erent ,ro% .$at t$e- )no.1 T$e- enterta!n t$e !e.s o, ot$ers and "ers"e#t! es t$at %a- 0e un+!)e t$e!r o.n6 ,or !nstan#e6 !n order to 0e 0etter students o, $u%an nature1 In t$!s .a- t$e- #ont!nue to enr!#$ t$e%se+ es .!t$ )no.+ed'e .$!+e a+so %a)!n' a #on#erted e,,ort to 'ro. t$at )no.+ed'e 0- s$ar!n' !t .!t$ ot$ers .$o are a+so ,ront ro. students o, +!,eDs a+ua0+e and un+!%!ted +essons1 ) S-ste%@Or!ented L!)e %at$e%at!#a+ ,or%u+as6 'ood s-ste%s a++o. us to re"rodu#e 'reat resu+ts e er- t!%e 3 .!t$ +ess and +ess e8ert!on o, ener'or resour#es1 Entre"reneurs re+- u"on s-ste%s 0e,ore t$e- re+- u"on "eo"+e6 and t$e- +oo) ,or s-ste% 0ased so+ut!ons 0e,ore sear#$!n' ,or $u%an resour#e so+ut!ons1 I, t$e "erson 'ets t$e 4o0 done 0ut ,a++s s!#) or +ea es6

11

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) % GREATFUL (e!n' 'reat,u+ ,or .$at .e $a e o"ens us u" to re#e! e %ore6 and one reason t$at !s true !s 0e#ause t$ose .$o are 'reat,u+ a""re#!ate .$at t$e- are '! en1 T$e- res"e#t !t and nurture !t1 T$e- do t$e!r 0est to %a)e !t 'ro. !nstead o, a++o.!n' !t to d.!nd+e a.a- due to ne'+e#t1 Entre"reneurs +earn to ta)e not$!n' ,or 'ranted !n t$!s .or+d1 T$at '! es t$e% t$e a'!+!t- and ,+e8!0!+!t- to ada"t to #$an'es and de%ands6 .$!+e !t a+so !n ests !n t$e% a t$an),u+ness t$at re%!nds t$e% t$at r!#$es and .ea+t$ are not a0out Bstu,,C6 0ut are a0out ,u+,!++%ent6 sat!s,a#t!on6 and t$e "+easure t$at #o%es ,ro% oneDs a##o%"+!s$%ents and #ontr!0ut!ons1 ' OPTIMISTIC A "os!t! e out+oo) !s essent!a+ ,or t$e entre"reneur6 .$o +earns to see set0a#)s as 0ar'a!n "r!#ed tu!t!on ,or t$e a+ua0+e 0us!ness +essons 'a!ned t$rou'$ ,!rst$and e8"er!en#e1 Past s$ort#o%!n's6 ,a!+ures6 or d!sa""o!nt%ents are re+e'ated to t$e "ast so t$at t$e- #annot #ont!nue to $aunt t$e "resent or o0stru#t t$e ,uture1 And .$en t$!n's 'o r!'$t and 0us!ness "ros"ers6 t$!s ,urt$er ,ue+s t$e o"t!%!s% and "os!t! e %!ndset o, an entre"reneur6 $e+"!n' to '! e !%"etus and %o%entu% ,or 'reater a##o%"+!s$%ents and !n#reased $o"e,u+ness1 1( GREGARIOUS (e#ause 0us!ness !s a++ a0out "eo"+e6 entre"reneurs tend to 0e so#!a++- out'o!n'1 T$e- 'et e8#!ted a0out s$ar!n' !deas6 "rodu#ts6 and ser !#es6 and t$at e8#!te%ent !s #onta'!ous to t$e!r e%"+o-ees6 #+!ents6 ,r!ends6 and ot$er #onta#ts 0ot$ .!t$!n and 0e-ond t$e 0us!ness s"$ere1 (ut .o%en and %en .$o .or) $ard as entre"reneurs a+so re+!s$ t$e un!/ue o""ortun!t- to $a e ,un do!n' so%et$!n' t$at t$e- +o e as t$e!r "r!%ar- o#at!on1 Hu%an resour#e e8"erts6 #areer #ounse+ors6 and 0us!ness "s-#$o+o'!sts a++ a'ree t$at t$ose .$o do 4o0s t$e- en4o- and are 'ood at $a e $!'$er rates o, su##ess and 0roader %easures o, sat!s,a#t!on1 Entre"reneurs )no. t$at ,!rst$and6 ,ro% t$e!r o.n e8"er!en#e6 and t$e- tend to 0e a ,un@+o !n' 'rou" o, "eo"+e 0ot$ on and o,, t$e 4o01

12

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

CHAPTER 3

1;

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

3.1 BAC!GROUND E!TA !APOOR

BORN : E PUNE 1HE< ACHIEVEMENT: *reat! e D!re#tor o, (a+a4! Te+e,!+%sF A.arded .!t$ Ernst Q Youn' (EQY) Startu" Entre"reneur O, T$e Year a.ard !n 2991 1

E)ta Ka"oor #an 0e a"t+- #a++ed as t$e re!'n!n' /ueen o, Ind!an te+e !s!on !ndustr-1 T$e ser!a+s "rodu#ed 0- $er #o%"an- (a+a4! Te+e,!+%s are a 'reat $!t .!t$ t$e %asses and are do%!nat!n' a++ t$e %a4or T1V1 #$anne+s !n Ind!a 1

(orn on Pune E6 1HE<6 E)ta Ka"oor !s dau'$ter o, ,or%er (o++-.ood su"erstar Peetendra and s!ster o, #urrent (o++-.ood $ero Tuss$ar Ka"oor1 E)ta Ka"oor d!d $er s#$oo+!n' ,ro% (o%0a- S#ott!s$ S#$oo+ and +ater on 4o!ned &!t$!0a! *o++e'e1 S$e .as not !nterested !n a#ade%!#s and on t$e ad !#e o, $er ,at$er entured !nto TV@ ser!a+ "rodu#t!on at t$e a'e o, 1H1 And soon s$e #$an'ed t$e ,a#e o, Ind!an te+e !s!on !ndustr- and #o%"+ete+- do%!nated !t 1

Toda-6 E)ta Ka"oor !s t$e #reat! e d!re#tor o, (a+a4! Te+e,!+%s1 Her #o%"an- $as "rodu#ed %ore t$an 2< ser!a+s and ea#$ one !s 0e!n' s$o.n6 on an a era'e6 ,our t!%es a .ee) on d!,,erent te+e !s!on #$anne+s1 E)ta Ka"oorDs ser!a+s $a e #a"tured t$e !%a'!nat!on o, %asses1 S$e 0ro)en a++ "re !ous re#ords o, TV ser!a+ "rodu#t!on and "o"u+ar!t- !n Ind!a1 Her %ost ,a%ous te+e !s!on enture $as 0een BK-un)! Saas ($! Ka0$! (a$u T$!C .$!#$ 0e'an !n 2999 and !s st!++ +ead!n' t$e TRP rat!n's !n Ind!a1 Her ot$er ,a%ous ser!a+s !n#+ude BKa$aan! G$ar G$ar K!C6 BKa$!!n To Ho'aC6 BKa -an4a+!C6 BK-aa Ho'a N!%%o KaaC6 BKasa%$ SeC6 BKa$!n K!s!! Ro?C6 BKasaut!! R!nda'! Ka-C6 BK)usu%C6 BKutu%0C6 BKa+as$C6 and BKunda+!C1

1:

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) For $er entre"reneur!a+ s)!++s and a#$!e e%ents E)ta Ka"oor .as a.arded .!t$ Ernst Q Youn' (EQY) Startu" Entre"reneur O, T$e Year a.ard !n 29911

3.2 CAREER OF E!TA !APOOR

(orn !n 1HE< to (o++-.ood su"erstar6 Peetendra6 and $!s .!,e S$o0$a6 E)ta Ka"oor started o,, !n t$e !ndustr- ear+-1 At t$e a'e o, 1E6 s$e tr!ed to enter t$e ran)s o, Ka!+as$ Surendranat$6 t$e adS,eature@,!+%%a)er6 0ut .as re"orted+- unsu##ess,u+1 Fo++o.!n' $er 0a#$e+orDs de'ree !n *o%%er#e6 and under t$e ad !#e and ,!nan#!a+ 0a#)!n' o, $er ,at$er6 E)ta started u" $er "rodu#t!on $ouse6 (a+a4! Te+e,!+%s6 !n 1HH:1 Her ,!rst s!8 "!+ots and t$ree ,!+%ed entures .ere sad+- ,a!+ures6 0ut !n 1HH<6 Hum Paanch6 a #o%ed- a0out ,! e s!sters6 a a'ue+- na''!n' %ot$er6 and t$e!r $a"+ess ,at$er6 .as a re+at! e su##ess1 T$e #o%"an- "+odded a+on' t$rou'$ t$e H9s .!t$ su#$ %oderate+- .e++@,ar!n' te+e !s!on s$o.s asMano Ya Na Mano (1HH<)6 Dhun Dhamaka (1HH5)6 *a"ta!n House (1HHI)6 Padosan (1HHI)6 andItihaas (1HHE@HH)6 0ut none t$at +e,t a %a4or !%"a#t1 Kanyadaan (1HHH) .as %oderate+- "o"u+ar1 It .as on+- around t$e -ear 29996 t$at E)ta %ana'ed to #at#$ and r!de t$e .a e o, sate++!te te+e !s!on re o+ut!on !n Ind!a6 to astound!n' resu+ts1

THE !)PHASE: T$e ear+- nou'$t!es o, t$e ne. #entur- sa. t$e r!se o, s$o.s t$at $a e +e,t dee" and +ast!n' !%"a#ts on t$e Ind!an "s-#$e1 Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani ha! ha! Kii6 0ot$ +aun#$ed !n

29996 $a e ar'ua0+- 0een t$e %ost "o"u+ar1 V!e.ers .ere !ntrodu#ed to t$e soa" o"era !n !ts %ost dra%at!#6 !ntense ,or%6 .!t$ "!#ture /ua+!t- "re !ous+- un)no.n !n t$e 'ra!n- rea+% o, Doordars$an and ot$er net.or)s o, t$e H9s1

1<

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) (a+a4! Te+e,!+%sD su##ess s)-ro#)eted 3 .!t$!n 4ust %ont$s6 !t see%ed 3 .!t$ ot$er BK@ser!a+sCN Kalash(2991)6 Kaahin Kissii "oz (2991)6 Kkusum (2991)6 Kabhii Sautan Kabhii Sahelii (2992)6 and a $ost o, ot$ers1 (- 299<6 (a+a4! Te+e,!+%s $ad so%et$!n' o, a %ono"o+- o er Ind!an te+e !s!ons .!t$ s$o.s a#ross a++ %a4or net.or)s and #$anne+s 3 and $ad d! ers!,!ed to t$e Ta%!+6 Kannada6 &a+a-a+a%6 and Te+u'u se#tors as .e++1

S$e $ad 0e#o%e6 0- t$!s t!%e6 Po!nt &ana'!n' D!re#tor6 D!re#tor and &e%0er o, t$e S$are$o+ders *o%%!ttee o, (a+a4! Te+e,!+%s as .e++1 A++ .as not .e++ t$ou'$N t$e %ono"o+- +ed to !e.ers at +ar'e 0e!n' o er@saturated6 !n a sense1

(- 299I6 t$e "o"u+ar!t- o, a nu%0er o, $er soa"s 0e'an to de#+!ne1 TRPs de#reased to a %ass! e e8tent ,or $er +and%ar) s$o.6 Kyunki Saas Bhi Kabhi Bahu Thi6 .$!#$ 0- t$!s t!%e .as ,e+t 0- t$e "u0+!# at +ar'e o erstret#$ed and $ard to d!'est6 .!t$ su#$ "+ot de !#es as %u+t!"+e deat$s6 )!dna""!n's6 and e en re!n#arnat!ons1 7$!+e t$e +ead #$ara#ter $ad6 0- t$e t!%e6 0een "+a-ed 0- a d!,,erent a#tress t$an t$e one t$e s$o. 0e'an .!t$6 t$e +!'$ts .ere d!%%edF t$e s$o. .as ta)en o,, t$e a!r1 A s+e. o, #an#e++at!ons ,o++o.ed t$at -earN Kahaani ha! ha! Kii6 $er ot$er "et "ro4e#tF and Kasautii #inda$ii Kay6 anot$er "o"u+ar s$o.6 .$!#$ 0e'an !n 29911 T$!n's $ad 0e'un to see% 'r!% .e++ 0e,ore 299I t$ou'$6 0ut e er t$e entre"reneur6 E)ta started to 0ran#$ out (a+a4! Te+e,!+%sD !n,+uen#e !n ot$er s"$eres1

E!TA*+ BIG SCREEN RELEASES: A+t$ou'$ E)ta and (a+a4! Te+e,!+%s $ad a+read- "rodu#ed ,our ,!+%s ,ro% 2991 to 299:6 t$e- .ere +ar'e+- 0o8 o,,!#e (and #r!t!#a+) 0o%0s1 Around E)taDs s$a)- 299< "er!od !n te+e !s!on #a%e t$e sur"r!se 0o8 o,,!#e $!t s$e "rodu#ed6 Kya Kool Hai Hum6 .$!#$ starred $er 0rot$er6 Tuss$ar Ka"oor1

15

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) T$e ,!+%6 a #o%ed-6 .as a%on' t$e $!'$est@'ross!n' ,!+%s o, t$e -ear1 299E sa. anot$er "o"u+ar and $!'$+-@'ross!n' ,!+%6 Shootout at %okhand&ala6 !ns"!red 0&art!n S#orseseDs Good,e++as6 .!t$ A%!ta0$ (a#$#$an and San4a- Dutt !n +ead ro+es1 7$!+e 299I 0rou'$t anot$er 0o8 o,,!#e 0o%0 !n E&I6 E)ta too) a 0o+d #$an#e t.o -ears +ater !n 29196 to "rodu#e D!0a)ar (aner4eeDs $!'$+-@a##+a!%ed %o'e Se( au! Dhoka1 T$e ,!+% 'rossed a0out E #rore and 'arnered a +ot o, #r!t!#a+ "ra!se1 2919 a+so sa. $er ot$er "rodu#t!on6 )nce *+on a Time in Mumbaai6 'ross!n' o er <I #rore (a+0e!t .!t$ %!8ed #r!t!#a+ re#e"t!on)1 Ne.er "rodu#t!ons !n#+uded "a$ini MMS6 a $orrorSro%an#e ,!+% s+otted ,or 29111

1E

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

CHAPTER 4

1I

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

4.1 BALAJI TELEFILMS LIMITED

Esta0+!s$ed !n 1HH:6 (a+a4! Te+e,!+%s L!%!ted ((a+a4!) $as toda- e%er'ed as one o, t$e +ead!n' enterta!n%ent $ouses !n Ind!a1 S!n#e t$e #o%%en#e%ent o, our 4ourne-6 our #o%"e++!n' and #utt!n'@ed'e #ontent $as 0een t$e resu+t o, our d!,,erent!ated t$!n)!n' and !%"+e%entat!on1 7e $a e set a 0en#$%ar) !n te+e !s!on "ro'ra%%!n' and .ere one o, t$e ,!rst or'an!sat!ons to e8"+ore t$e "ros"e#ts o, H!nd! Genera+ Enterta!n%ent *$anne+s (GE*) and Re'!ona+ GE*s a#ross Ind!a1 7e $a e su##ess,u++- "rodu#ed o er 1<6999 $ours o, te+e !s!on #ontent !n H!nd!6 Ta%!+6 Te+u'u6 Kannada6 &a+a-a+a% and (en'a+! enterta!n%ent 'enre1 Rea+!s!n' o""ortun!t!es !n t$e Ind!an %o !es se'%ent6 .e $a e ,ora-ed ,urt$er !nto t$e do%a!n o, %ot!on "!#tures ,or t$e "rodu#t!on and d!str!0ut!on o, ,!+%s1 7!t$!n a s$ort "er!od o, t!%e6 .e $a e esta0+!s$ed ourse+ es as a ser!ous "+a-er !n Ind!an %o !es1 Furt$er6 des"!te 0e!n' one o, t$e -oun'est !n t$e ,!+%s se'%ent6 .e are re#o'n!sed a%on'st t$e to" stud!os .!t$ res"e#t to ,!+% "rodu#t!on and d!str!0ut!on1 VISION To #ons!stent+- "ro !de de+!'$t,u+ and !nno at! e enterta!n%ent e8"er!en#es 0en'a'!n' aud!en#e and nurtur!n' ta+ent1 VALUES STORY TELLING Our stor!es and narrat! es $a e 0een s$ared !n e er- #u+ture a#ross t$e #ountr- to de+!'$t our aud!en#e6 .!t$ our #ontent as %eans o, enterta!n%ent6 edu#at!on6 #u+tura+ "reser at!on and !nst!++!n' %ora+ a+ues1

1H

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) PASSION Our ea'er !nterest !n de+! er!n' /ua+!t- to our aud!en#e $as dr! en us to 'o t$at e8tra %!+e1 INTEGRITY Our #on#e"t o, #ons!sten#- !n a#t!ons6 a+ues6 %easures and "r!n#!"+es $as

"ro%oted t$e *o%"an- as $!'$+- et$!#a+ !n a++ !ts dea+!n's1 COMPASSION 7e 0e+!e e t$at t$e !rtue o, e%"at$- !s a #ornerstone o, 'reater so#!a+ !nter@ #onne#t!on1 T$!s $as ena0+ed us to understand and res"e#t !nd! !dua+s and .or) to'et$er as a 'reat un!,!ed tea%1 E,CELLENCE 7e $a e a+.a-s !%"ro ed t$e standard o, our "er,or%an#e and #ont!nue to ra!se t$e 0en#$%ar) ,or ourse+ es1 PERFORMANCE REVIEW In#o%e ,ro% o"erat!ons stood at T 126H;5 La#s !n 2911 Pro,!t A,ter Ta8 'ro.n to T 169E1 La#s !n 29116 as #o%"ared to t$e +oss o, T ;:9 La#s !n "re !ous ,!s#a+ T$e Su0s!d!ar- o, t$e *o%"an-6 (a+a4! &ot!on P!#tures L!%!ted .!tnessed a turno er o, T <6I:< La#s6 o.!n' to t$e e8#e++ent "er,or%an#e o, %o !es6 su#$ as Ra'!n! &&S6 S$or !n t$e *!t- and T$e D!rt- P!#ture1 T$e turno er re'!stered :9 "er#ent 'ro.t$6 #o%"ared to T :61E9 La#s !n 29191

Pro,!t A,ter Ta8 o, t$e su0s!d!ar- $as !n#reased 0- 2I1 "er#ent6 rea#$!n' T II; La#s !n 2911 ,ro% T 2;2 La#s !n 2919 !EY CONCERNS

29

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) Gro.!n' #o%"et!t!on a%on'st #$anne+s @ .$!#$ de%ands s"eed- and un!/ue "er,or%an#e S$ortened s$o. +!,e P!ra# Ra!s!n' +a0our and ta+ent #ost A%0!'uous Ta8 and Re'u+ator- en !ron%ent RIS! MANAGEMENT R-+. In#reased #o%"et!t!on a,,e#t!n' t$e 0ar'a!n!n' "o.er o, t$e *o%"an- .!t$ #$anne+s1 Un#erta!nt!es !n Go ern%ent "o+!#!es1 De"enden#e on s!n'+e #$anne+ and s"e#!,!# re'!on %a- a,,e#t t$e "ro,!ta0!+!t- o, t$e *o%"an-1 S$!,t !n t$e enterta!n%ent "re,eren#e o, t$e aud!en#e %a- $a e detr!%enta+ e,,e#t on t$e 0otto%@+!ne1 Retent!on o, t$e ta+ent "oo+ !s one o, t$e %a4or #on#erns o, t$e *o%"an-1 M-/-01/-23 O er t$e -ears6 (a+a4! $as esta0+!s$ed !tse+, as one o, t$e +eaders !n H!nd! GE*s and en4o-s stron' 0rand re#o'n!t!on .!t$ #ons!dera0+e "re%!u%1 T$e #reat! e out"ut o, t$e *o%"an- ensures a +ar'er s$o. +!,e and auto%ates "re%!u% a+uat!on1T$e *o%"an- t$orou'$+- )ee"s tra#) o, t$e #$an'!n' re'u+at!ons to #o%"+- .!t$ a++ t$e statutor- re/u!re%ents1 (a+a4! $as a d! ers!,!ed 0us!ness "ort,o+!o !n#+ud!n' %o !es6 %o0!+e and !nternet %ar)et6 a"art ,ro% t$e te+e !s!on #ontent1 &oreo er6 !t $as a stron' "resen#e a#ross < H!nd! GE*s and !t !s d! ers!,-!n' !ts "resen#e !n t$e re'!ona+ %ar)ets1T$e ta+ent "oo+ o, t$e *o%"an- !s #reat!n' or!'!na+ #on#e"t and #ontents ,or te+e !s!on and ,!+%s to %at#$ .!t$ #$an'!n' #usto%er "re,eren#es1T$e 0rand na%e o, (a+a4! $as a+.a-s %ana'ed to attra#t and reta!n su"er!or ta+ent ,ro% t$e !ndustr-1

21

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

INTERNAL CONTROL T$e *o%"an- understands t$e ne#ess!t- o, a .e++@de,!ned or'an!sat!ona+ stru#ture ad stron' !nterna+ 'ro.t$1 T$e or'an!sat!ona+ stru#ture ensures %a8!%u% ut!+!sat!on o, resour#es and sa,e'uards t$e sa%e ,ro% %!suseF .$ereas t$e Aud!t *o%%!ttee ensures statutor- and re'u+ator- #ontro+ and trans"aren#- o, a++ ,!nan#!a+ d!s#+osures1 It a+so $as an !nterna+ aud!t tea% and an !nde"endent #o%%er#!a+ tea%6 .$!#$ %on!tor and en$an#e o"erat!ona+ e,,!#!en#!es o, t$e *o%"an-1 A++ t$e !nterna+ re"orts are re !e.ed 0- t$e aud!t *o%%!ttee and t$e (oard on re'u+ar !nter a+s and .$ene er re/u!red6 t$e "o+!#!es are a%ended to ensure o"t!%u% e,,e#t! eness o, t$e *o%"an-1

4.2 TELLING DIFFERENT STORIES ON TELEVISION

(a+a4!Ds 0us!ness %ode+ sa. a "arad!'% s$!,t .!t$ !ts enture !nto %o !es1

Ne ert$e+ess6 t$e su##ess o, our %o !es .as not a#$!e ed 0- #o%"ro%!s!n' on t$e /ua+!t- o, our #ontent ,or te+e !s!on1 Te+e !s!on "ro'ra%%!n' $as re%a!ned a )e,a#tor ,or us to a#$!e e susta!ned 'ro.t$ and !e.er a##e"ta0!+!t-1 E en t$ou'$ our %o !es $a e started #ontr!0ut!n' to our to"@+!ne6 te+e !s!on enterta!n%ent re%a!ns t$e ,oundat!on o, our 0us!ness1 Our #ont!nuous ,o#us on Ind!an te+e !s!on !s e !dent ,ro% t$e 'ro.!n' "o"u+ar!t- o, our "ro'ra%%es6 des"!te t$e e#ono%!# tur%o!+1 En'a'!n' te+e !s!on aud!en#e $as a+.a-s 0een #$a++en'!n'6 and to %a!nta!n TRP rat!n's6 t$e s$o.s %ust enterta!n !e.ers re'u+ar+- 0- "ro !d!n' add!#t! e #ontent1 7e a#$!e e t$!s 0- +e era'!n' our stren't$s !n #reat! e #ontent 0- understand!n' t$e need to "ro !de ,res$ #on#e"ts t$at $e+" reta!n !e.ers$!"1 T$e ne. and d! erse stor-+!ne o, our s$o.s a""ea+ to t$e Ind!an "o"u+at!on a#ross ar!ed a'e 'rou"s6 !n#o%e and "ersona+!t- t-"es1 T$e ersat!+!t- s$o.n !n our s$o.s +!)e Pa !tra R!s$ta (da!+- stru''+e o, a %!dd+e #+ass ,a%!+- +!,e)6 (ade A#$#$e La'te Ha!n (a %ature +o e stor-)6 Par!#$a- (t$e ,!'$t o, a #o%%on %an ,or sur ! a+) and K-a Hua Tera Vaada (e%ot!ona+ tur%o!+ o, a -oun' #ou"+e) #ont!nues to en'a'e our !e.ers1 Our ne. s$o.6 Gu%raa$6 !s anot$er +and%ar) !n te+e !s!on "ro'ra%%!n'1 (ased on 4u en!+e #r!%e6 !t !s t$e ,!rst o, !ts 22

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) )!nd to 0e #on erted !nto a da!+- soa" ,ro% a non@GE* #$anne+1 Te+e !s!on #ont!nues to re%a!n our ,o#us .!t$ e!'$t to n!ne ne. s$o.s !n t$e "!"e+!ne1 Not on+- d!d .e #on#entrate on t$e #reat! e s!de6 0ut a+so %ade e,,orts to #o%"+- .!t$ t$e #$an'!n' !ndustr- nor%s and su##ess,u++- %o ed to.ards HD "ro'ra%%!n' to en$an#e !e.!n' e8"er!en#e

4.3 BALAJI MOTION PICTURES

&o !es re"resent t$e ,+a's$!" %ed!u% o, enterta!n%ent a%on'st a++ enterta!n%ent "+at,or%s !n Ind!a1 7e e%er'ed on t$e Ind!an %o !e s"a#e .!t$ re,res$!n'6 0o+d and #onte%"orar- !deas6 .$!#$ $a e 0een e%0ra#ed 0- t$e ne.@a'e aud!en#e1 T$e un!/ueness o, our #ontent re%a!ns our a0!d!n' stren't$1 Our #ontent !s #o%"+ete+- ,o#used on "ure enterta!n%ent1 On t$e ot$er $and6 .e 0ro)e t$e do%!nan#e o, ,a%!+- %o !es .!t$ #onte%"orar- #on#e"ts1 7e !ntrodu#ed adu+t #o%ed- !n Ind!an %o !es .!t$ K-a Koo+ Ha! Hu%1 T$e D!rt- P!#ture !s one o, t$e 0o+dest %o !es !n Ind!a6 re o+ !n' around a ,e%a+e "rota'on!st6 $!'$@+!'$t!n' t$e r!se and ,a++ !n $er #areer as an a#tress1 T$e e8#+us! e a#t!on6 dra%a and t$r!++ o, our %o !es $a e 0een a0+e to #ater to t$e #onte%"orar- aud!en#e6 .$o see) n!#$e #on#e"ts1 7e #ont!nue to ,o#us on our %ar)et!n' !n!t!at! es as t$e #o%%er#!a+ as"e#t o, ,!+%%a)!n' !s e/ua++- !%"ortant1 T$e su##ess o, our e,,orts !s e !dent ,ro% t$e "u0+!# !nterest and a##e"tan#e o, our %o !es1 7e 0e+!e e !n !dent!,-!n' one 0!' !dea6 ,o++o.ed 0- #o%"+ete e8"+orat!on o, t$e %ar)et1 Our %ar)et!n' "+an 0e'!ns ,ro% t$e !n#e"t!on o, t$e %o !eDs "rodu#t!on and "ea)s out to.ards !ts end1 T$e re#ent su##ess o, Ra'!n! &&S and T$e D!rt- P!#ture $!'$+!'$t our !nno at! e %ar)et!n' a""roa#$1 Ra'!n! &&S !ntrodu#ed a #o%"+ete+- ne. #on#e"t !n ,!+% %ar)et!n'6 .!t$ teasers 0e$!nd auto r!#)s$a.s1 It ,urt$er st!rred t$e aud!en#eDs !nterest 0- #reat!n' s"e#!a+ a%0!en#e !n "u0+!# +o#at!ons and t$eatres

2;

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY) T$e D!rt- P!#tureDs %ar)et!n' !n!t!at! es 0e'an ,our %ont$s "r!or to t$e re+ease o, t$e %o !e .!t$ a 0o+d #a%"a!'n1 A #on,eren#e .as or'an!sed at t$e Ga!et- t$eatre to s-%0o+!se t$e era and to #reate t$e %ood1 T$e !n!t!at! es s"anned a#ross t$e re'!ona+ %ar)ets6 !n#+ud!n' s%a++ to.ns6 !n asso#!at!on .!t$ +o#a+ "u0+!s$ers1

UP COMING MOVIES &ILAN TALKIES 3 PRODU*ER (ADTA&EER DIL 3 PRODU*ER THE VILLAIN 3 PRODU*ER &AIN TERA HERO 3 PRODU*ER KUKU &ATHUR KIPHAND HO GAYI 3 DIRE*TOR RAGINI &&S2 @ PRODU*ER

2:

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

AWARDS
E)ta .as #ro.ned O Queen o, Soa" O"erasD and entured !nto ,!+%%a)!n' !n t$e +ate 1HH9Ds 7as a.arded .!t$ Ernst Q Youn' (E Q Y ) start u" entre"reneur o, t$e -ear a.ard !n 2991 5t$ Ind!an Te++- A.ards 29956 Ha++ o, Fa%e a.ard ,or $a !n' #ontr!0uted #o+ossa++to t$e Ind!an Te+e !s!on IndustrHas 0een na%ed a Youn' G+o0a+ Leadrs 2995 0- t$e ,oru% o, -oun' '+o0a+ +eaders6 an a,,!+!ate o, t$e .or+d e#ono%!# ,oru%1 &ost Pro%!s!n' Entre"reneur o, t$e -ear 299H 0- !ndo A%er!#an so#!etS$e .as #$osen to $ead t$e #on,ederat!on o, Ind!an !ndustr!esD(*II) enterta!n%ent #o%%!ttee1

2<

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

CONCLUSION

E./1 !14225& T67 W2813: E)ta !s est!%ated to $a e a net .ort$ o, a0out 11;2 #rore ru"ees6 .!t$ an annua+ sa+ar- o, Rs1 556;969991 S$e $as nu%erous a.ards under $er 0e+t ,ro% t$e te+e !s!on and ,!+% !ndustr-6 a+on' .!t$ 0e!n' na%ed one o, As!aDs &ost Po.er,u+ *o%%un!#ators 0- As!a.ee) %a'a?!ne1 Notor!ous ,or $er s!+en#e a0out $er "ersona+ +!,e6 .e see on+- t$e "ro,ess!ona+6 0us!ness s!de o, $erUan !%"ress! e6 !ns"!rat!ona+ ,!'ure .!t$ 4ust t$e a%ount o, ,+e8!0!+!t- re/u!red to ada"t to t$e #$an'!n' needs o, $er aud!en#e o, near+- 29 -ears1

25

A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

BIBLIOGRAPHY

...1.!)!"ed!a1#o% ...1entre"reneur1!n ...1'oo'+e1#o%

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