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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A.

COLLEGE AMRAPUR (DHANANI)

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

A REPORT ON INUSTRIAL VISIT

BALAJI WAFERS P.V.T. L.T.D


PREPARED BY STUDENT OF F.Y.B.B.A
NAME:-_Ansodariya Chetan K.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

ROLL NO: - 1 EXAM SEAT NO:-5

Preface
On y theoreti!a "no# ed$e is a%ai a& e 'ro( the theoreti!a st)dies o' the s)&*e!t - + is not eno)$h 'or the "no# ed$e o' ,ra!ti!a side o' &)siness 'or the st)dents to "no# the &)siness. So - ha%e to earn the (ana$e(ent !o)rse ,er'e!t y. There'ore the ,ra!ti!a %isit o' ind)stry is %ery i(,ortant + ne!essary. - a( the st)dent o' ../.0.0.A. - $et this o,,ort)nity to "no# #hat is a!t)a y ha,,enin$ in a !o(,any. - had )nder$one the %isit at 10ALA2- 3A.ERS 4%t. Ltd.5 At "a a%ad Road6 Ra*"ot. Sin!ere e''ort has &een (ade &y (e to (ention the "no# ed$e6 - ha%e a!7)ired d)rin$ the %isit ,eriod. The in'or(ation o' the !o(,any has &een !o e!ted &y (e a'ter o&ser%in$ the o!ation o' the !o(,any.

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

Acknowledgement
9)rin$ (y ind)stria %isit o' 0ALA2- 3A.ERS 4%t. Ltd.Ra*"ot. - a( hi$h y o& i$ed &y the !o(,any to ,er(it o)r 0.0.A. ! ass to %isit the , ant and (a!hinery on 81 :12:2;;<. - #o) d i"e to e=,ress (y $ratit)de 'or the 4rin!i,a and the Mana$e(ent o' the !o e$e 'or $i%in$ (e a !han!e to )nderstand the #or"in$ o' #a'er ind)stry. A !redit o' this re,ort $oes to ,ro'. 9 4 4AN9/A the ,ro*e!t in !har$e o' 0.0.A. de,art(ent #ho !onstant y he ,ed (e and $i%en ,ro,er $)idan!e 'or this re,ort. - a( hi$h y than"in$ h)e 'or the (ana$e(ent o' the !o(,any 'or $rantin$ the ,er(ission 'or the %isit. .ina y - than" a ot to 2ayesh 0hai the e=e!)ti%e o' the !o(,any #ho sho#ed )s the , ant and (a!hinery. >e a so e=, ained )s so(e o' the !on!e,ts o' the ,resent (ana$e(ent and (ar"etin$ o' #a'ers ,rod)!ts.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

Signature

Declaration
-6 the )ndersi$ned-------------------------------------------The st)dent o' ../.0.0.A. >ere &y de! are that a re,ort on ind)stria %isit6 0ALA2- 3A.ER 4@T.LT9. >as &een ,re,ared &y (e in (y o#n #ay. The ,ro*e!t re,ort has &een ,re,ared )nder the $)idan!e o' ,ro*e!t in !har$e and the ,rin!i,a o' the !o e$e. - !on'ir( that this re,ort has neither &een ,re%io)s y s)&(itted to any other )ni%ersity nor to any other e=a(ination. 9ate: 4 a!e: A(ra,)r Si$nat)re o' the st)dent

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The contents of the report


1. 2. 8. ?. 5. A. B. <. C. 1;. 11. 12. 18. 1?. 15. The history o' the !o(,any The o!ation o' the !o(,any The , ant and (a!hinery The ,ro!essin$ The (ana$e(ent str)!t)re 0a a*i ,rod)!ts (i= 9istri&)tion syste( The re!r)it(ent syste( 4ro(otion to the #or"ers 3e 'are and (oti%ation to the #or"ers 0rand and (ar"et share The %ision o' the !o(,any Resear!h and de%e o,(ent .)t)re , an A!hie%e(ent

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The history of the company .


The @irani 'a(i y %ent)red into the sna!" 'ood &)siness in the year 1CA;. -n the &e$innin$ they so d sand#i!hes 'ro( a ,)sh !art on a"ha*i ra* road Ra*"ot. They ater started se in$ 'ro( a (o,ed and then ,)r!hase the sho,. The sho, is sti there on a"ha*i ra* road Ra*"ot. A &i$ o,,ort)nity !a(e &y #hen the o!a !ine(a astron ha s #anted hi( to s),, y ,a!"et #a'ers. The @irani 'a(i y s!a ed ), the &)siness e%erythin$ #as done e=,ert !he's. At that ti(e there #ere no a)to(ati! (a!hinery. the @irani &rother )sed to (o,ed to (ar"et the ,rod)!ts ine in year 1C<2. -n 1C<?. @irani &rothers %isited 'orei$n !o)nties in sear!h o' a)to!rati! (a!hine &)t they !o) d not &)y any (a!hinery &e!a)se o' hi$h ,ri!es. -n 1C<C the @irani 'a(i y &o)$ht 1;;; SD (eter and near %a*di E-9C area. They a so started
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

!onstr)!tion and o''i!es on the and in 1CC8. They started the ,rod)!t &y the se(i a)to!rati! (a!hinery. They !han$ed the ,rod)!tion (ethod #ith ') y a)to(ati! (a!hinery. The a)to(ati! , ant in!reases the ,rod)!tion !a,a!ity. The 7)a ity taste and (ore sa es are a so the 'a(e o' taste rea!hed to the #ho e E)*arat. >en!e it #as ti(e to ta"e o%er the #ho e E)*arat. This is the &i$$est a)to(ati! , ant o' E)*arat.

There is a $reat de(and o' the ,rod)!ts in E)*arat 6 Maharashtra and Ra*asthan re$ion6 0a a*i $ro), is no# oo"in$ 'or#ard to (ar!h o%er -ndia. The !o(,any na(ed the entire ,rod)!t as 0a a*i Fthe ord >an)(anG in Ra*"ot. The ,ro(oter o' the !o(,any had dee, 'aith in 0a a*i there'ore the entire ,rod)!t are !a ed 0a a*i ,rod)!ts. The !o(,any is re$istered a!!ordin$ to the !o(,any a!t 1C5A #ith ROC. The ori$ina ,ro(oters o' the !o(,any are as )nder. F1G 0>-K>H 0>A-. F2G C>AN9H 0>A-. F8G KANH 0>A-. F?G A other 'a(i y (e(&ers. The #ho e 'a(i y (e(&ersI are share ho ders !o(,any.
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o' the

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

Location of the company


The !hoi!e o' &)siness o!ation , ays and i(,ortant ,art 'or e%ery ,ro!essin$ )nit. 3e sho) d !onsider the 'o o#in$ ,oints #hen *)d$in$ the &)siness o!ation o' the !o(,any. 1. 2. 8. ?. 5. A. A ar$e and s,e!io)s and 3ater s),, y Road and trans,ort 'a!i ities E e!tri! ,o#er s),, y O)t o' !ity area A%ai a&i ity

1. 0ALA2- 3A.ERS 4.@.T. L.T.9. Ra*"ot. has !onsidered a the a&o%e ,oints to se e!t @a*di as an idea &)siness o!ation. The and and the area o' the ,resent o!ation o' the !o(,any is ar$e and s,e!io)s. The !o(,any has ,)r!hase this and #ith !hea, ,ri!e 'ro( E.- 9.C. the !o(,any has ,re,ared a the in'rastr)!t)re on this and.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

2. There is no ,ro& e( 'or #ater s),, y. the !o(,any has (ana$ed inner so)r!e 'or #ater s),, y to the , ant (ore o%er it is %ery near to N-/AR- 9AM there 'ore #ater s),, y !an &e (ana$ed 'ro( da( side. 8. The ,resent &)siness , a!e o' the !o(,any is !onne!ted #ith "a a%ad road. The (ain road eads to Ra*"ot !ity. There 'ore on y (ini()( ti(e !an &e !ons)(ed on y ha ' and ho)r to rea!h the !ity. -t is on y ten ".(. 'ro( Ra*"ot !ity. More o%er Ra*"ot !ity

is a so !onne!ted #ith the (ain !enter o' E)*arat state and a o%er the !o)ntry so the !o(,any has no ,ro& e( to $et the ro# (ateria s and (ar"etin$ 'or the ,rod)!ts. ?. Re$ardin$ the e e!tri! ,o#er s),, y the !o(,any has $ot s,e!ia ,o#er !onne!tion 'or the ,rod)!tion )nit. The !o(,any a so )ses its &io $as , ant to )se e=tra ,o#er 'or other there'ore the !o(,any has no ,ro& e( 'or ,o#er s),, y. 5. The , ant and (a!hinery has &een insta ed o)t o' the !ity area &e!a)se in the !ity area it is dist)r&ed &y the $enera ,)& i! and the so!iety. More o%er the ,o )tion o' the , ant !an &e !ontro ed %ery easi y o)t o' the !ity. A. -n %a*di the #or"ers are easi y a%ai a& e 'ro( the !ity area as #e as 'ro( %i a$e area. Most the #or"ers are 'e(a e &e!a)se they #or" sin!ere y and honest y. The #or" is not hea%y and si(, e 'or the 'e(a e #or"ers. The !o(,any is
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

he ,in$ the 'e(a e #or"ers and $i%in$ !anteen 'a!i ities there'ore the #or"erIs ,ro& e(s are not the ,ro& e(s o' the !o(,any.

Plant & machinery


0ALA2- 3A.ERS 4.@.T. L.T.9. Ra*"ot is One + on y ') y a)to(ati! and the &i$$est , ant in -ndia. The e=istin$ , ant is the ar$est in !a,a!ity and #ith the state o' art 'a!i ity. -n year 2;;8 0a a*i $ro), too" ,ride to introd)!e this &i$$est ') y a)to(ati! ,otato ,ro!essin$ , ant. This , ant !an ,ro!ess 5;;; K.$ ,otato and (a"e 2;;; K.E. #a'ers ,er ho)r. No# days6 the Na("een and other ,rod)!ts ha%e se,arate 9e,art(ent and ha%e &een ,rod)!ed in the sa(e a)to(ati! , ant and (a!hinery in the di''erent , a!e. -n this Ma!hinery ,otato #a'ers are (ade &a!teria 'ree and ,a!"ed #ith a)to(ati! ,a!"in$ (a!hinery in standard en%iron(ent. The , ant and (a!hinery is i(,ortant 'or the 'orei$n !o)ntry. The (a!hinery is !o(,)ter &ased and a the data o' ,rod)!tion ra# (ateria . The , ant and (a!hinery has &een !oasted o' r),ees 1B.5 !orer no other !o(,any has s)!h a)to(ati! , ant in -ndia. the !o(,any has (ono,o y in the #a'ers ,rod)!tion #ith a)to(ati! , ant .
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The Processing
The 4ro!essin$ o' ra# (ateria s is done a)to(ati!a y in the 4 ant. The (ain ra# (ateria s is 4otato &ro)$ht 'ro( the di''erent ,arts o' the Co)ntry. The ,otatoes are dro,,ed dire!t y in the Container &o= o' the A)to(ati! Ma!hinery. They are ,assed thro)$h Con%eyor &e t in the Ma!hine. They are $raded a)to(ati!a y in the (a!hine. So(e &i$ 4otatoIs are !)t in SiJe o' 4otato Chi,s. The 4otatoIs are 3ashed #ith >ot 3ater and 4ee in$ #ith a)to(ati! Ma!hinery. A'ter these 4ro!essin$ 4otato Chi,s are &oi ed and dried. They are 'ried in &i$ &o= ty,e Ma!hine in Edi& e Oi . A'ter 'ryin$ 4ro!ess6 4otato Chi,s $o to Mi=er. -n the Mi=er e=a!t in$redients are (i=ed #ith the di''erent taste. 3hen 3a'ers are ,re,ared they are $raded in 7)a ity &y #or"ers #ith (an)a y. They are $raded &y .e(a e #or"ers. The o%er 'ried 4otatoes Chi,s6 the ,ie!es and so(e destroyed !hi,s are se,arated &y hands. Then a the 3a'ers $o to A)to(ati! #ei$hin$ Ma!hine. This de,art(ent has a)to(ati! #ei$hin$ Ma!hine and 4a!"a$in$ Ma!hine. The ,a!"in$ de,art(ent is (a"in$ di''erent ,a!"ets o' di''erent 3ei$ht. The ,a!"in$ is done &y the Ma!hine and Co e!ted &y the .e(a e #or"ers. They are a so ,a!"ed in ,ro,er
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

&o=es in this de,art(ent. The 7)a ity o' 4ro!essin$ is a so done a)to(ati!a y. A $rade #a'ers6 0 $rade #a'ers and 'ina y C $rade #a'ers are ,a!"ed se,arate y on y A $rade #a'ers are $oin$ to the Mar"et. 0 + C $rade #a'ers are so d at dis!o)nt 4ri!e at the Co(,anyIs Sho,.

Management structure

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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

C>A-R MAN
MANAE-NE 9-RECTOR

OT>ER 9-RECTOR

EENERAL MANAEER

4RO9HCT-O N MANAEER

MARKET-NE .MANAEER

.-NANCE MANAEER

4ERSONNEL MANAEER

O4ERATOR

SALES MANAEER

C>-E. EXECHT-@E

ASS-STANT

SH4ER-OR

AREA MANAEER

ACCOHNTA NT

3ORKERS

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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The !hair (an o' the !o(,any has a the a)thority o' the !o(,any. -n 0ALA2- 3A.ERS 4.@.T. L.T.9. is ,er(anent and re$) ar. The !hair(an is res,onsi& e 'or the &oard o' dire!tors and (ana$in$ dire!tor and other o''i!ers. The (ana$in$ dire!tor o' the !o(,any (ana$es e%ery day &)siness o' the !o(,any in instr)!ts and ad%i!es other dire!tors and $enera (ana$er a&o)t the %ario)s as,e!ts o' the !o(,any. The (ana$in$ dire!tor is tota y res,onsi& e 'or the (ana$e(ent o' the !o(,any. The &oard o' dire!tors o' !o(,any is a so the i(,ortant 'a!tors o' the (ana$e(ent. The &oard o' dire!tors is res,onsi& e to i"e $enera (ana$er and s)&ordinates (ana$e(ent sta'' o' the !o(,any. The &oard o' dire!tors arran$es the (eetin$ o' the !o(,any e%ery (onth. -n this (eetin$ they dis!)ss ,ro& e(s o' the !o(,any #ith the !hair(an and (ana$in$ dire!tors. The d)ty o' the $enera (ana$er is e%ery day s),er%isin$ the de,art(ents . The $enera (ana$er is the e(, oyee o' the !o(,any. >e is $ettin$ sa ary 'ro( the !o(,any. There are 'o)r de,art(ents )nder the $enera (ana$er.

-.

The ,rod)!tion (ana$er is o&ser%in$ ,rod)!tion o' the !o(,any. >e is res,onsi& e 'or the ,rod)!tion and o&ser%in$ the ra# (ateria s )nder the ,ro!ess (ana$er.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The o,erator is o,eratin$ Ma!hinery. The s),erior is s),er%isin$ the #or" o' #or"ers re$) ar y in the de,art(entantion. The #or"ers ha%e to 'o o# the ,rod)!tion and the order o' the s),erior. --. The (ar"etin$ (ana$er is (ana$in$ the se in$ o' the ,rod)!ts in the (ar"ets. There are t#o ,osts6 the area (ana$er and the sa es (ana$er. The area (ana$er distri&)tes the ,rod)!ts to the dea ers and a$en!y in the (ar"et. The sa es (ana$er s),er%ises the se in$ o' the dea ers and a$en!y in the (ar"et. ---. The 'inan!e (ana$er has to (ana$e the 'inan!e 'or the !o(,any. >e is (ana$in$ the #or"in$ !a,ita o' the !o(,any. The !hie' ed)!ati%e and the a!!o)ntant ta"e 'inan!ia de!ision. The ! er"s 'o o# the instr)!tion o' the !hie' a!!o)ntant and (ana$in$ the !ash and &an" A:C o' the !o(,any. -@. The ,ersonne (ana$er is the head o' the #or"ers and the )nion. >e (ana$es the ,ro& e(s o' the #or"ers and thin"s a&o)t #e 'are o' the #or"ers. There are so(e assistantIs he ,s the ,ersonne (ana$er. They ha%e dire!t !onta!t #ith the #or"ers. They (ana$e the !o(, aints o' the !o(,any.

BALAJI Production mix


0a a*i 4%t. Ltd. Ra*"ot has the 'o o#in$ ,rod)!t (i=. Si(, y sa ted #a'ers
1A

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

This ,rod)!t has the 'o o#in$ in$redients Choi!est ,otato Edi& e oi -odiJed sa t 0. Chat (asa a #a'ers The in$redients are as )nder Choi!est ,otato Edi& e oi -odiJed sa t Chi y ,o#der S)$ar S,i!es + !ondi(ent

C. ()si! (asa a #a'ers -n$redients are as $i%en &e o# Choi!est ,otato Edi& e oi -odiJed sa t Chi y ,o#der S,i!es + !ondi(ent

To(ato (asti #a'ers


1B

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

This ,rod)!t is %ery ()!h stets this ,rod)!t has the 'o o#in$ -n$redients Choi!est ,otato Edi& e oi -odiJed sa t Chi y ,o#der S)$ar S,i!es + !ondi(ent To(ato *)i!eFessen!eG

E. .ara i !he%do this ,rod)!t has the 'o o#in$ -n$redients .. Choi!est ,otato 4ean)ts s,ites Edi& e oi S)$ar ,o#er Chi y ,o#der -odiJed sa t S,i!es + !ondi(ent

Chana da Chana da has the 'o o#in$ -n$redients Choi!est $ra( s, its Edi& e oi Chi y ,o#der

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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

E. Chata"a ,ata"a Chata"a ,ata"a is %ery ,o,) ar in the (ar"et. This ,rod)!t has the 'o o#in$ (i=ers Ri!e (ea Edi& e oi Corn (ea Era( ' o)r S,i!es + !ondi(ent >. M)$ da The ()$ da has the 'o o#in$ -n$redients Era( ' o)r Edi& e oi -odiJed sa t Ereen $ra( -. Rat a(i se% This ,rod)!t has the 'o o#in$ -n$redients Era( ' o)r Edi& e oi Moth da Asa'etida Chi y ,o#der
1C

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

-odiJed sa t S,i!es + !ondi(ent

2. Sin$ &ha*ia Shin$ &ha*ia is %ary ()!h is de i!io)s it has 'o o#in$ -n$redients 4ean)ts Era( ' o)r Edi& e oi 0 a!" Era( ' o)r -odiJed sa t S,i!es + !ondi(ent K. Masa a ,eas This 4rod)!t has the 'o o#in$ -n$redients . Choi!est ,eas Chi y 4o#er Edi& e oi S,i!es + !ondi(ent -odiJed sa t L. A oo se% This ,rod)!t has the 'o o#in$ in$redients 4otato ,o#der
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

Edi& e oi Era( ' o)r Chi y ,o#der Mint ,o#der S,i!es +!ondi(ents

M. Ti"ha (itha (i= This ,rod)!t has the 'o o#in$ in$redients Era( ' o)r Edi& e oi Ri!e ' a"es Ereen ,eas Ereen $ra(s 4ean)t s, its Sesa(e seeds .)nne seeds A*o#an C)rry ea%es Co((on sa t Chi y ,o#der S)$ar ,o#der 4e,,er C o%es Coriander C)(in + n)t(e$
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

There are 1C ,rod)!ts in the 0a a*i ,rod)!ts (i=. 3e ha%e !o e!ted on y 18 ,rod)!ts in the ,ro*e!t. The other data is not a%ai a& e. A these ,rod)!ts are &est 'ood ,rod)!ts and 7)a ity ,rod)!ts #ith a the %ita(ins. There'ore a the ,rod)!ts are )se') 'or the hea th.

The distribution system &marketing


network .
The 'o o#in$ is !hart o' distri&)tion syste(.

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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

Co(,any
Carry 'or#ard a$ent FC + ..A.G

9ea er
Retai er

Cons)(ers

The distri&)tion syste( o' 0ALA2- 4.@.T L.T.9 is )ni7)e. -t is ,ro,er y arran$ed 'or the (ar"etin$ net#or" in this !o(,any. There is on y one C + . A. This a$ents
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

,)r!hase a the ,rod)!ts 'ro( the !o(,any this a$ent is !onta!t the dea er in e%ery distri!t. 9ea er is res,onsi& e 'or the C + . A. They re!ei%e the entire ,rod)!t 'ro( the (ain a$ent. The dea er !an not $et any ,rod)!t dire!t y 'ro( the !o(,any. The dea ers ha%e to s),, y the ,rod)!t to the de'erent retai er o' di''erent , a!e. The dea er has to s),, y a ,rod)!ts to the retai er. The retai ers ,)r!hase the ,rod)!t 'ro( the dea ers. they se a the ,rod)!ts to the !ons)(ers. A the ,rod)!ts ha%e ,rinted ,ri!es on the ,a!"et. The !o(,any has 'i=ed the !o((ission 'or the C + . A. This a$ent has 'i=ed the !o((ission 'or the dea er. The dea ers a so ha%e 'i=ed !o((ission 'or the retai er. -n the (ar"etin$ net#or" so(e ti(es $i't s!he(es 'or the dea ers and retai ers are introd)!ed. This $i't s!he(es de,end ),on the ar$e sa e o' the ,rod)!ts in the (ar"et.

Recruitment system :
The !o(,any has t#o ty,e o' re!)(&ent syste( 1G -nterna 2G E=terna
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

1G -nterna : -n the interna syste( the #or"ers are a,,ointed #ith the re'eren!e o' the other #or"ers. The (ana$e(ent re'eren!e is a so %ery i(,ortant in the re!r)it(ent o' the #or"ers. The (ana$e(ent "no#s the #or"er ,ersona y (ore o%er the #or"ers are se e!ted &y the #or"in$ "no# ed$e and e=,erien!e. -n this syste( ,ersona inter%ie# !an &e arran$ed. This syste( is a so e''e!ti%e and i(,ortant &e!a)se the #or"ers are o& i$ed &y the (ana$e(ent. -n this syste( #or"ers !an &e se e!ted and a,,ointed 'or the ,ro,er #or"in$ syste(. Most o' #or"ers in a 0a a*i 4.@.T. L.T.9. and the ,rod)!tion de,art(ent. Eenera y 'e(a e #or"ers are re!r)ited &y the interna syste(. -n the ,a!"in$ de,art(ent .e(a e #or"ers are a so re!r)ited &y interna syste(.

2G E=terna : -n the e=terna syste( o' re!r)it(ent !o(,any $i%es an ad%ertise(ent in 1NE3S 4A4ERS5 -n res,onses to the ad%ertise(ent the e i$i& e !andidates has to send the res)(e or a,, i!ation 'or the *o&.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

-n the !o(,any6 (ana$e(ent !o e!ts a the a,, i!ation in $i%en ti(e i(it. A'ter !o e!tion o' a the a,, i!ation. The &oard o' dire!tors e=a(ine the a,, i!ation and (a"e the ist o' !andidates to &e !a ed 'or the ,ersona inter%ie#s. No# !o(,any ,re,ares the inter%ie# !a etter. -n these etters the ti(e o' inter%ie#6 the , a!e o' inter%ie#s and the do!)(ent !an &e as"ed &y !andidates. -n the ,ersona inter%ie#s the &oard o' dire!tors !a the !andidates one &y one in the !o(,any o''i!e. -n this inter%ie# the &oard (e(&ers as" the 7)estion to the !andidates a&o)t the ed)!ation and the (ana$e(ent "no# ed$e. The !o(,)ter "no# ed$e is a so !onsidered. -n this syste( (ost o' the ,ersona o''i!er6 ! er"s et!. are re!r)ited in this syste(. A'ter the se e!tion6 the a,,oint(ent order o' the !o(,any is $i%en #ith the in'or(ation o' sa ary and r) es o' !o(,any.

The promotion procedure .


The ,ro(otion o' the ad(inistrati%e sta'' is i(,ortant in the !o(,any. The ,)r,ose o' the ,ro(otion is 'or (oti%ation. The o''i!e sta'' !an #or" honest y and e''i!ient y. The ,ro(otion is $i%en in the 'or( o' desi$nation. -n the desi$nation hi$her sa ary is a so $i%en. So(e !o(,any and es,e!ia y in 0a a*i the o''i!ers are $i%en %ehi! e a o#an!es. So(e #or"ers are $i%en the !erti'i!ates o' (erits. The 0ALA2- $ro), arran$es
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

ann)a ,ro$ra( and a,,re!iate the ta ent o' the #or"ers. -n ann)a ,ro$ra( the &est #or"ers are $i%en $i'ts and ,riJes. More o%er the #or"ers are ,ro(oted a!!ordin$ to the &est #or" in the !o(,any. The ,ro(oted #or"ers #or" honest y and e''i!ient y 'or the ,rod)!tion de,art(ent and other de,art(ents. The ad(inistration sta'' is a so ,ro(oted in the %ario)s ,osts.

Welfare and motivation to the worker


The !o(,any is $enero)s 'or the #e 'are o' the #or"ers. The (ana$e(ent o' the !o(,any ta"es ,ro,er !are 'or the hea th o' the #or"er. The (ana$e(ent &e ie%es that the #or"ers are the rea !a,ita o' the !o(,any. The #or"ers #ith the he , o' ra# (ateria s and (a!hinery ,rod)!e %a )a& e $oods. The !o(,any ,ro%ides (a=i()( dai y #a$es to the 'e(a e #or"er and other (a e #or"ers in the ,rod)!tion de,art(ent. The o''i!e #or"ers are ,aid a!!ordin$ to their desi$nation and their ,er'or(an!e. More o%er the 'e(a e #or"ers are $i%en 'ree trans,ort 'a!i ity.
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

9)rin$ the #or" they are a so $i%en ! oth !a,s 'or the sa'ety o' ,rod)!tion and 'or the sa'ety o' her hair. There is a !anteen 'a!i ity 'or the #or"ers. -n this !anteen a the #or"ers !an $et &rea"'ast and )n!h #ith the o#er ,ri!es. So(e o''i!ers are a so $i%en tea and !o''ee d)rin$ the &)siness ti(e. The !o(,any !e e&rates Na%aratry and 9i#a i 'esti%a s. 9)rin$ these 'esti%a s the sta$e ,ro$ra( is ,resented on the sta$e. -n this ,ro$ra( the &est ta ented #or"er is $i%en ,riJes and the !erti'i!ate. This is a so !o)nted 'or the (oti%ation o' the #or"ers. The !o(,any s,ends e=tra ')nd 'or the #e 'ares and (oti%ation o' the ta ented #or"ers. There is a 'ree (edi!a !he!" ), and 'ree (edi!ines are $i%en 'ree o' !har$e. The !o(,any a so ,ro%ides 'ree trainin$ 'or the #or"er to #or" in the &est #ay. -n short the !o(,any (ana$e(ent a,,re!iate the &est #or"er as a ,art o' the !o(,any (ana$e(ent.

Brand and market share


The !o(,anyIs a ,rod)!ts are "no#s as 0a a*i ,rod)!ts. A the ,rod)!ts ha%e 'o)r sa ient 'eat)res. F1G F2G F8G F?G .ood 'or tho)$ht .ood 'or *o)rney .ood 'or ti(e ,asses .ood 'or !e e&ration

The a&o%e ,rod)!ts and &rand ha%e the na(e + 'a(e in a o%er E)*arat. -n (any %i a$e the #hee o' net#or" and
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

distri&)tion syste( ens)res the 'resh ,rod)!ts and the a the &rand in E)*arat at #ithin 2? ho)rs a%ai a& e. 3e !an $et 0a a*i ,rod)!ts in e%ery 1;; (eters o' area in E)*arat 0a a*i &rand has !o%ered <5K TO C;K (ar"et share in E)*arat. These &rands are a so ,o,) ar in Ra*asthan and Maharastra. The !o(,any has a so de!ided to a)n!h so(e o' the &rands in 9e hi6 Ca !)tta. The !o(,any has &een in!reasin$ ,rod)!tion !a,a!ity to satis'y the de(and o' the other state. This #o) d &e ,ossi& e a'ter e=,ansion o' the se!ond , ant in %a asad that 1SLO3 AN9 STEA9/ 3-NS T>E RACE O. MARKET-NE5 The !o(,any 'o o#s the e=a(, e o' tortoise and hare story. This is the #innin$ ,rin!i, e o' &rand (ar"etin$.

The vision of the company


At east one ,rod)!t 'or e%ery o!!asion is a ! ear !)t %ision o' the !o(,any. The (otto F,rin!i, eG o' the !o(,any is to ,ro%ide the &est 7)a ity ,rod)!ts to the !ons)(er. The !o(,any has ado,ted the si(, e (ethod or si(, e strate$y this is $i%en in the 'o o#in$ ,hrases. (A) Big test (B) At same price (C) The best quality

2C

MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The !o(,any is $ettin$ 2;K de%e o,(ent e%ery year. -n the -ndian 'ood (ar"et (ore o%er the %ision o' 0a a*i is that e%ery s!hoo "id and e%ery !o e$e &oys and $ir s !an a''ord 0a a*i ,rod)!t #ith the (ini()( ,ri!e. Another %ision is that 1AN/ 3>ERE6 AN/ T-ME65 0a a*i ,rod)!t are a%ai a& e in the (ar"et. The !o(,any thin"s that #hen yo) &)y 0a a*i ,rod)!ts6 yo) &)y %a )e ,rod)!ts and yo)r (oney is 'or )ti ity. There is a %a )e 'or o)r (oney in 0a a*i ,rod)!ts and %ision. This is a 13-N- 3-N5 story o' the 0a a*i %ision o' the (ar"etin$ 'ood &)siness and Na("een &)siness.

Research & development


A!!ordin$ to (ana$e(ent (entor 1MAK-NE AN -M4ACT -N T>E MARKET -S EAS-ER T>EN SHSTA-NE -T56 To !)rtain the i(,a!t the !o(,any sho) d &e inno%ati%e !onstant y. 0ALA2- has &een !onstant y ,ayin$ attention to &e inno%atin$ in the ,rod)!t (i=. The !o(,any 'ee s that &y !onstant resear!h + the de%e o,(ent 'or the de(and o' the !ons)(er + !ost)(ers. The !o(,any has esta& ished its o#n a&oratory to taste the ,rod)!ts. The (ana$e(ent is ta"in$ !are that e%ery ,rod)!t ()st $o )nder the a&oratory test. More o%er e%ery &at!h
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

o' ra# (artia ,ass thro)$h the a&oratory testin$ and then 'or the ,ro!essin$. The !o(,any has de'inite , an to add ne# test and ' a%ors re!ent y. The !o(,any has a)n!hed t#o ne# ,rod)!ts 1T-K>A M-T>A M-X5 6 1K>ATA M-T>A M-X 16 the !o(,any has a so !han$ed in the ,rod)!t o' &anana #a'ers. -n this #ay the resear!h + de%e o,(ent is stron$er 'a!tor o' (ana$e(ent ,o i!y.

Future plan
0ALA2- #a'er 4.@.T. L.T.9. has de%e o,ed #a'er (ar"et to to)!h the s"y. -t is the tr)e 'or the !o(,any that s"y is the i(it. The !o(,any has ,)r!hased (ore and to shi't the entire NAMKEEN 4LANT in ne# , a!e. The Co(,any has a so ,)r!hased ne# &)siness o!ation in %a asad 'or &anana #a'ers. This is the e=tension6 e=,ansion and di%ersi'i!ation o' the #a'er and Na("een &)siness in ')t)re. The (ana$e(ent has a so (ade ), its (ind to $o $ o&a and thin" o!a . There is a $ood de(and o' 0ALA2- ,rod)!ts in
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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

'orei$n !o)ntry &)t at the ,resent !o(,any is not a& e to s),, y to the ,rod)!ts in 'orei$n !o)ntry. The (ana$e(ent is !onsiderin$ ,ossi& e tie-), #ith 'orei$n !o(,anies in ')t)re. The !o(,any #i a so s),, y the ,rod)!ts to 'orei$n !o)ntry in ')t)re a'ter the !o(, etion o' %a asad , ant. The !o(,any !onsiders 'r)it *)i!e &)siness and ,) , &)siness in ')t)re. The !o(,any is ne$otiatin$ one year s),, y !ontra!t #ith &i$ &aJaar and (a s. The -ndian air ines a so !onta!ted the !o(,any 'or the 0ALA2- ,rod)!ts 'or sa e on air,ort. 0ALA2has ,resenta& y 1C ,rod)!ts in the (ar"et in ')t)re. There #i &e 2; or 21 ,rod)!t in the ne=t years.

Accolades (achievement )
14eo, es o%e is o)r &est a!hie%e(ent5
This is the &est ,rin!i, e o' the !o(,any. The 0a a*i $ro), has (ade $ood &)siness re,)tation in the 'ood (ar"et. LT>E ECONOM-C T-MESI re!o$niJed the !o(,any as the 3A.ER SHLTAN Fthe "in$ o' #a'erG. The !o(,any has a so a!hie%ed 7)a ity (ar" and (erit !erti'i!ate 'or ,ro%idin$ hea thy 'ood at o#er ,ri!e in -ndian (ar"et.

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MTS. D.D.BHIMANI & K.N.GEVARIYA B.B.A. & B.C.A. COLLEGE AMRAPUR (DHANANI)

The internationa (a$aJine LAsia ,a!i'i!I ,)& ished as s,e!ia re,ort on the !o(,any and its 'ood &)siness. 0a a*i $ro), is the (e(&er o' sna"e 'ood asso!iation o' -ndia. -n ,rint (edia 0a a*i #i &e %ery 'a(o)s in ad%ertisin$ in ')t)re. 0a a*i $ro), is , annin$ to enter T.@. (edia 'or the ad%ertisin$ a the ,rod)!ts. 0a a*i $ro), has a!hie%ed (any 7)a ity a#ard o' the ,)& i! and the !ons)(er satis'a!tion is the &est a!hie%e(ent 'or the !o(,any.

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