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BIG APPLE

THINK FRESH

LIVE PROJECT

AREAS TO BE COVERED.

 WHATS BIG APPLE ALL ABOUT?


 PRODUCTS
 QUALITY
 STORES
 COMPETITORS
 PRICES AND COMPARISON
 OFFERS PREVALING IN MARKET
 FACILITIES PROVIDED BY BIG APPLE?
 FEEDBACK OF CUSTOMERS
 PROCEDURES AND PLAN
 FINAL REPORT
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 WHATS BIG APPLE ALL ABOUT?

 The "Big Apple" is a nickname for New


York City used by New Yorkers.

 “ WE VALUE OUR CUSTOMERS ”

 Starting of with this BIG APPLE


wants to say TIME, QUALITY,
RESPECT, VALUE OF MONEY and
CONVENIENCE, matters a lot to us.

 The man behind all this is :-

 Mr. MUNISH HEMRAJANI, Managing


Director, BIG APPLE.

 In spite of so much competition in


the retail market this mans says
that we want to face every
difficulty, challenge and braker in
the road to success.

 According to Munish Hemrajani,


Presently have 65 stores
operational in Delhi and we
intend to open our 100 stores
by 15th December 2007.
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 +91 9311753000 this is the


customer care number of big apple.
It’s a live example in front of us
that how keen is BIG APPLE to get
the satisfaction level of customers
to 100%.

OBJECTIVE:-

 Mr. Munish Hemrajani further added that


“The objective is not only making profits,
also to bring the convenience and money
saving shopping experience to Delhites
within the walking distance of their
homes. The stores are also designed to give
hygienic and pollution free environment,
which makes shopping experience a real
pleasure”.

 As through the objective we can see that


company’s aim is not only to maximize its
profits but also to make the things easier and
flexible for the people to shop entirely at one
place. So the strategy is pretty clear “BE
FOR PEOPLE TO SURVIVE IN THIS
RETAIL MARKET”.

 It’s very important for the company to clear


its aim and objective that’s what big apple
aims at doing first and has done. This only
will lead to smooth and long run growth for
big apple.
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Investment by big apple: -

 We plan to open 100 outlets of our Big


Apple retail chain this year for which we
have earmarked an investment of
around Rs 100 crore till March 2008. We
currently have 65 operational stores in
Delhi,'' said Mr Munish Hemrajani, Managing
Director, Express Retail.

 The company that plans to clock Rs 300


cores as revenues in its second year of
operations, 2006-07, has also started
advertising campaigns.

 Being well received by its consumer Big


Apple has attained tremendous growth rate
from each store. The 120-corer company’s
direct tie-up with farmers in Haryana,
Rajasthan, Himachal Pradesh and Uttar
Pradesh, provides consumers with
uninterrupted and qualitative product supply
every single time.

 Its just that big apple has got the start they wanted its
now the task of developing and growing in this field as
there is lot more to achieve in this competitive retail
market so big apple promises to achieve every
target set by them.
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 PRODUCTS: -

 Groceries:-
1. Flours and Suji
2. Staples
3. Pulses
4. Others
5. Spices Masala and Mixes
6. Sugar and Salt
7. Dry Fruits, Churans, Mukhwas

 Processed Foods: -

1. Break Fast Cereals


2. Biscuits and Wafers
3. Noodles, Pasta & Vermicelli
4. Jams, Sauces, Spreads & Pickles
5. Ready Foods
6. Baking and Dessert Mixes
7. Sweets and Savories
8. Chocolate and Confectioneries
9. Bakery
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 Beverages: -

1. Tea
2. Coffee
3. NTNC
4. Drinks and juices

 Oils and Ghee: -

1. Edible Oils
2. Vanspathi
3. Ghee

 Dairy: -

1. Butter
2. Dahi and Chahch
3. Yogurt
4. Milk n Cream
5. Cheese n paneer
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 Frozen: -

1. Frozen veg.
2. Frozen Non-Veg.
3. Ice Creams

 Baby Food: -

1. Lacto Food
2. Baby Cereals
3. Baby Nutrition Others

 Vegetables: -

1. Regular Vegetables
2. Exotic Vegetables

 Fruits: -
1. Regular Fruits
2. Exotic Fruit
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 Personal Care: -

1. Oral Care
2. Odour Control
3. SC Soaps
4. SC Creams
5. HC Oils
6. HC Shampoos
7. HC Colours
8. Shaving Needs
9. Baby Care
10. Sanitary napkins
11. OTC

 Fabric Care: -

1. Detergent Powders-Budget
2. Detergent Powders-Reg
3. Detergent Powders-Premium
4. Detergent Cakes
5. Fabric Care Solutions
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 Home Care: -

1. Paper Products
2. Air Freshners
3. Insecticides
4. Shoe Care
5. Cleaning Aids
6. Cleaning Agents
7. Others

 Stationary: -

1. Pens Papers & Books


2. Office stationery

 Toys: -

1. Soft toys
2. Plastic toy
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 Confectionary: -

1. Chocolates
2. Candies

 Exotic Fruits: -

1. Apple Washington
2. Red grapes

 OTC Products: -

1. Pudin hara
2. Safi and Eno

 Ready to eat: -

1. ITC products
2. Kohinoor
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 Bakery: -

1. Cakes
2. Breads

 OUTCOME: -

 As we can see by the above tally


that big apple almost deals in
every single product that is
needed by us in our daily life.

 Not only this the amazing fact


that has been observed while
making the observation in the
stores that big apple provide
different brands having different
price ranges of the same
product.

 The variety of product that


big apple is providing deals
with every class of our society
that is rich, medium and low
class varying with the taste and
preferences and most
importantly needs of the
people.
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 The different brands and variety


of products along with their prices
which are very commonly used in
our daily life have been discussed
further in the project.

 BRANDS PREVAILING IN
BIG APPLE

 GROCERY: - OIL and GHEE

BRANDS

1. Saffalo
2. Nature fresh
3. Fortune
4. Sundrop
5. Dhara
6. Indana
7. Dalda
8. J.M.D
9. Tez

 GROCERY:- PLUSES

BRANDS

1. Big apple

2. Rajdhani
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GROCERY:- RICE

BRANDS

1. Big apple
2. World cup
3. Aeroplane
4. Tilda wonderful
5. Palm tree
6. Charminar Kohinoor
7. Picric everyday

 GROCERY:- SPICES

BRANDS

1. Big apple
2. Catch
3. M.D.H

 GROCERY:- DRY FRUITS

BRANDS

1. Big apple
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 GROCERY:- ATTA

BRANDS

1. Big apple
2. Pillsbury
3. Shaktibhog
4. Aashirwad
5. Rajdhani
6. Rama bhoj

 GROCERY:- SUGAR

BRANDS

1. Big apple
2. Dhampur
3. Shagun

 GROCERY:-SALT

BRANDS

1. Big apple
2. Tata
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OUTCOME:-

 Checking out the grocery section of


big apple we can found that almost
every brand has been introduced by
big apple in its store.

 If we closely observe each and every


brand we can see that the best part of
all these brands is that it meets the
requirement and pocket of every
individual of every section of society.

 All the brands kept in the store of big


apple varies different prices which
means a customer can depend upon
his need and his budget to select
which is the best brand from him.

 People visiting big apple can find every


range from expensive to cheapest
under a single roof.

 So, at the end the outcome of all this is


that the grocery section of big apple is
full of various stuff of different brands
just go and check it out.
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 BEVRAGES:- TEA & COFFEE

BRANDS

1. Broke bond Taj mahal


2. Broke bond Red label
3. Broke bond Taaza
4. Lipton
5. Tetley
6. Akbar
7. Dilmah
8. Super cup tea city
9. Chaitime
10. Super cup duet
11. Tata tea
12. Twinning’s
13. Nescafe
14. Bru

 BEVRAGES:- TOMATO KETCHUPS

BRANDS

1. Maggi
2. Kissan
3. Smith&Jones
4. Kimball
5. Tops
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 BEVRAGES:- SNACKS&BISCUITS

BRANDS

1. Big apple
2. Kurkure
3. Lays
4. Maggi
5. Sunfeast
6. Bingo
7. Parle
8. Cadbury
9. Senor Pepito
10. Uncle chips
11. Herr’s nachitas
12. Bikano
13. Lehar
14. Haldirams
15. Pringle
16. Godavari
17. Bansiram
18. Chintamanis
19. Britannia
20. Bonn
21. Anmol
22. Murray
23. Premium gold
24. Tatawa
25. Mc vites
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 BEVRAGES:- SOFTDRINK&JUICES

BRANDS

1. Coco cola
2. Pepsi
3. Frooti
4. Catch soda
5. Kinlay water
6. Himalaya water
7. Pure & natural juices
8. Keror juices
9. Ceres juices
10. Tropicana juices
11. Safal juices
12. Rasna juices
13. Onjus juices
14. Fruitful juices
15. Leh berry juices
16. Appy fizz
17. Minute maid juices
18. Fruit tree juices
19. Active juices
20. Tipco juices
21. Real juices
22. Vita juices
23. B2 havemova energy drink
24. Power house energy drink
25. Schweppes Tonic water
26. Lipton ice tea
27. Nescafe cold coffee
28. Red bull energy drink
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29. Black eagle energy drink


30. Complan
31. Horlicks
32. Milo
33. Boost
34. Bournvita
35. Nestle

 OUTCOME:-

 Beverages are those products


which are used very commonly
as a daily use by every
individual so it becomes one of
the main sections to be taken
care of.

 In big apple we can see that


there are ample of brands and
choices to choose from, which
again mean that entirely depend
upon the usage of an individual
and its budget.

 As it has been closely observed by


visiting almost more than 15 stores
of big apple that the brands
available in big apple for the
beverages section is very strong as
every good known brand is
kept in the store to choose
from.
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 It can be seen that every brand


varies with prices means
different brands with different
prices which means people can
choose which is the best suited to
them.

 Having such a large number of


brands is one of the most
strong points which big apple
has along with various exciting
offers prevailing in big apple
which makes shopping more
fruitful.

 FABRIC CARE:- DETERGENTS

BRANDS

1. Surf Excel
2. Ariel
3. Mr. White
4. Rin
5. Henko
6. Vim
7. 555
8. Revive
9. Vanish
10. Robin
11. Ujala
12. Ghari
13. Odopic
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 FABRIC CARE:- PAPER PRODUCTS

BRANDS

1. Beeta paper napkins


2. Premier paper products

 OUTCOME:-

 Fabric care products are


basically those products which
come under the category of
necessity products.

 Basically we can say that fabric


care section is the women’s section
because it takes care of the needs
of the every day life of an
individual in its house.
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 In big apple we can see that


different brand is there to
choose from along with very
exciting offers as well.

 There are too many offers


prevailing in big apple on the
fabric care products too which
make us more suitable to
choose the best.

 BABY FOOD:- BABY PRODUCTS

BRANDS

1. Nestle
2. Huggies
3. Johnson’s
4. Kellogg’s
5. Ginni
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 PERSONAL CARE:-
SOAPS&SHAMPOO

BRANDS

1. Lux
2. Johnson&Johnson
3. Med mix
4. Lifebuoy
5. Pears
6. Fa
7. Nivea
8. Hammam
9. Godrej
10. Dettol
11. Dove
12. Vatika
13. Jo
14. Breeze
15. Acne magic
16. Himalaya
17. Kao
18. Lomami Paris
19. Head&shoulders
20. Pamolive
21. Himalaya

 PERSONAL CARE:- TOOTHPASTE

BRANDS

1. Dabur
2. Colgate
3. Pepsodent
4. Close up
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5. Himalaya
6. Meswak
7. Neem

 OUTCOME:-

 Personal care products also comes


under the category of the products
that are being used for the daily
life living.

 Big apple too has a very strong


personal care section because
big apple knows that this
section will create a direct
impression on the mind of the
customer.

 There are many schemes


prevailing in section as well
which make shopping easier
and exciting for an individual.
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 There are different brands having


different prices which make each
customer to select from.

 So in whole personal care


section is also well maintained
by big apple keeping customers
need in mind.

 VEGETABLES

DIFFERENT TYPES AVAILABLE IN


BIGAPPLE

1. Beans French ring


2. Chilli bhajji
3. Chilli regular green
4. Banana flower
5. Beet roots
6. Bitter Gourd
7. Bottle Gourd long
8. Bottle Gourd round
9. Cabbage green
10. Carrot red
11. Carrot pink
12. Cauliflower
13. Coccinic smooth
14. Colocasia
15. Cucumber dark green
16. pumpkin regular
17. Garlic Indian
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18. Garlic china


19. Ginger wet
20. Green peas local
21. Jack fruit
22. Knol-Khol
23. Lady Finger
24. Lemon
25. Onion pack
26. Parval
27. Potato new pack
28. Radish white
29. Lobia
30. Mango raw
31. Ridge gourd smooth
32. Beans sem
33. Potato
34. Tinda green
35. Tomato hybrid
36. Shalgam
37. Bringal purple and small
38. Bringal long green
39. Bringal purple and big
40. Bringal purple long
41. Coriander leaf
42. Mint leaf
43. Spinach local
44. Amaranthus leaf
45. Methi leaf
46. Capsicum green
47. Baby radish
48. Jimikand
49. Sarson leaf
50. Drumstick
51. Amla
52. Haldi fresh
53. Papaya raw
54. Singhara
55. Beans gwar
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56. kakri
57. Ridge group jinda
58. Corn bhutta
59. Colocasia leaf
60. Amra
61. Potato pahari
62. Potato shuger free

 OUTCOME:-

 Vegetables are the most


important section of the big
apple and as it can be seen that
there are almost 62 varieties
available in the vegetable section
of big apple.

 Company’s direct tie-up with


farmers in Haryana, Rajasthan,
Himachal Pradesh and Uttar
Pradesh, provides consumers with
uninterrupted and qualitative
product supply every single time.

 Big apple try to provide every day


fresh vegetables to its customers
for which big apple puts in a lot of
hard work.
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 The variety and quality of


vegetable which big apple provide
to its customers is excellent and at
the most affordable rate.

 We can find every vegetable under


one roof which makes it even
better for the customers.

 FRUITS

DIFFERENT TYPE AVAILABLE IN


BIGAPPLE

1. A.Fuzi
2. Mosambi
3. Papaya
4. Sapota
5. Red globe
6. C.Dry
7. P.China
8. Kiwi
9. Sarda
10. Orange
11. P.Apple
12. P.Ganesha
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13. P.Mridula
14. Banana
15. P.Nakh
16. G.Thailand
17. bangalor
18. Tamrind
19. A.golden
20. C.A(sarifa)
21. S.N.Pack
22. Guavaind
23. Kas.nakh
24. A.kinnor
25. B.grape
26. Pan khajur
27. Kaju khajur
28. K.400gm pack
29. K.250gm pack(free)

 OUTCOME:-

 Gone those days when we used to


wait for the season to come to
have our desired fruit.
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 Big apple provides nearly


around 29 different varieties of
fruits to its customers.

 Every fruit kept in big apple is


fresh and very hygienic to
consume, big apple really keeps
its focus on the quality of its fruits.

 Not only this, there are different


varieties available in the fruit
section as well which makes the
customers think before buying.

 FROZEN FOOD:- VEGETARIAN

BRANDS

1. Safal
2. Ever fresh
3. Veggie Delites
4. Mc can
5. Master chief
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 FROZEN FOOD:- NON-VEGETARIAN

BRANDS

1. Karzee
2. Meetza
3. Al kabeer
4. Spring home

 FROZEN FOOD:- ICE CREAMS

BRANDS

1. Mother dairy

OUTCOME:-

 Big apple has also kept various


brands and varieties in the frozen
food section as well. There are
number of various items kept in
the vegetarian and non-
vegetarian section of big apple.
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 There are various frozen products


which are very difficult to find out
but we can easily get these
products in big apple.

 QUALITY MAINTAINED
BY BIG APPLE

 In terms of quality maintained by big


apple we can say it’s very good.

 Big apple have set a very high


standards in term of quality as there
main focus area is to be for a long run
in this retail sector.

 It is the policy at Big Apple, the


consumer comes first and the shopper
is the most important person who
visits our store. We are in business
because the shopper comes to us.

 Any product or brand that finds space


on the shelves at Big Apple has gone
through stringent quality tests.
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 At Big Apple Stores, the shopper will


find products sourced from all over
the world which has been selected on
the basis of the benefits to the
customers. Normally, the consumer
goes from shop to shop to get the
best.


At Big Apple, this job has already
been done by our team of experts,
who have scoured markets in India
and abroad to get the best products at
the best prices. The result is that
when the consumer visits a Big Apple
store, the leg-work has already been
done and what remains to be done is
the exercise of choice.

 The list of products that Big Apple is


growing every hour. Manufacturers
from across the world are approaching
Big Apple, enabling us to pick and
choose products that pass the litmus
test of giving value to the Indian
consumer.
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 So, regarding the quality matters big


apple are very strict and know how to
keep the standards of the company
and the goodwill among the people at
the top most position.
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 STORES OF BIG APPLE

 According to Munish Hemrajani, Presently


have 65 stores operational in Delhi
and we intend to open our 100 stores
by December 2007.

 As we can see that it said by the


managing director of big apple that big
apple plans to have around 100 stores in
Delhi by the month of December 2007,
this makes pretty clear that big apple
wants to capture the market on a whole.

 It’s a great achievement that from the


beginning of this year till today big apple
have succeeded to open 65 successful
stores around Delhi which are making the
life of the people a lot easier.

 Further in the project it has been also


discussed the location of each store of big
apple in Delhi.
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 LOCATION OF BIG APPLE


STORES IN DELHI

 CENTRAL LOACTION:-

PLACES TELEPHONE NO.

• 11/18, East Patel Nagar


Market, New Delhi- 42482020, 9313928401
110008.
• D.D.A Commercial
Complex, Block-A,
25778454, 9313928405
Naraina Vihar, New
Delhi-110028.
• 82, Double Storey, New
Rajinder Nagar, New 45086158, 9313928407
Delhi-110060.
• 3575/76, Main Netaji
Subhash Marg, (opp
43522789, 9313928426
Darya Ganj Kotwali),
Darya Ganj.
• 26/1, Old Rajinder Nagar,
45083267, 9313928438
New Delhi - 110060.
• 2218, Rajguru Road,
Chunna Mandi, Pahar 23586338, 9313928440
Ganj, New Delhi-110055.
• ER-25, Inder Puri, New
25833142, 9313928441
Delhi- 110012.
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 WEST LOCATION:-

PLACES TELEPHONE NO.

• H-16, Bali Nagar, New


25442561, 9313928406
Delhi - 110015.
• Shop No.19 & 20, G-
Block Community Centre,
45531076, 9313928409
Vikas Puri, New Delhi-
110018.
• S-14, Janta Market,
Rajouri Garden, New 45517304, 9313928410
Delhi-110027.
• A-7, Shyam Nagar, New
25987126, 9313928411
Delhi-110018.
• C-21, Community Centre,
Janak Puri, New Delhi- 45501731, 9313928412
110058.
• FA-329, Ground Floor,
Mansarovar Garden, New 45536989, 9313928413
Delhi-110015.
• 14/472, Main Road, Opp.
Meera Bagh, Near St.
Marks School, Sunder 42334835, 9313928427
Vihar, New Delhi -
110041.
• F-1/9, Mohan Garden,
Peopal Wala Road, New 25357343, 9313928433
Delhi-110059.
• 2/11, Tilak Nagar, New
45512851, 9313928436
Delhi-110018.
• 33, DLF Industrial Area,
Najafgarh Road, Moti
45071934, 9313928437
Nagar, New Delhi-
110027.
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• WZ-246, B/7 & 6, Main


Najafgarh Road, Uttam
25377541, 9313928434
Nagar, New Delhi-
110059.
• 412 & 413, Kakrola
Housing Complex, Near
Metro Pillar No.-792, 25331510, 9313928453
Dwarka Mod, New Delhi-
110059.
• 401, Behra Enclave,
Paschim Vihar, New
Delhi-110087. 42482726, 9313928455
5C/9, New Rothak Road,
Karol Bagh.

 EAST LOACTION:-

PLACES TELEPHONE NO.

• C-1/3, Ground Floor, Lal


Quater, Krishna Nagar, 22097940, 9313928414
Delhi-110051.
• 32, Krishna Market,
22163823, 9313928417
Jhilmil, Delhi.
• 28/13, Street No.14, Main
60 ft. Road, Vishwas 22304032, 9313928422
Nagar, Delhi.
• A-120, Shakar Pur, Main
22466145, 9313928423
Vikas Marg, Delhi.
• IX/1617, Main Road,
Gandhi Nagar, New Delhi 22083964, 9313928428
- 110031.
• H-2, Vijay Chowk, Laxmi 43011402, 9313928435
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Nagar, New Delhi-


110092.
• B-125, Hardev Puri,100ft.
Main Road, Rangpuri
22134379, 9313928444
Chowk, Shahdara, New
Delhi-110095. .
• B-5/9, Yamuna Vihar,
Opposite Bhagat Singh 22916234, 9313928447
Park, New Delhi-110053.
• 38, Vikas Marg, Ram
43011835, 9313928449
Vihar, Delhi-110051.
• 80, Main Road, Defence
Enclave, New Delhi- 22457559, 9313928551
110092.
• 10, Shanti Vihar,
Opposite AGCR Enclave, 43035092, 9313928456
New Delhi-110092.

 SOUTH LOCATION:-

PLACES TELEPHONE NO.

F-11, East of Kailash, Near


Apollo Clinic, New Delhi- 41622020, 9313928402
110045.
E-22, Hauz Khas Market,
41656060, 9313928403
New Delhi-110016.
I-1, Lajpat Nagar-II, Near
Bikanerwala, New Delhi- 46572020, 9313928404
110024.
H.No-389, L-Block, Street
No.-11, Old Rang Puri 26781831, 9313928432
Road, MahipalPur, New
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Delhi-110037.
A-134, Taimoor Nagar,
New Friends Colony, New 26921288, 9313928442
Delhi - 110065.
268 A Defence Colony,
46543959, 9313928443
New Delhi-110024.
943, Nehru Road, Arjun
Nagar, Kotla Mubrakpur, 24647674, 9313928454
New Delhi-110003.
JC-44, Khirki Extension,
Malviya Nagar, New Delhi-
46036481, 9313928457
110017.
A-11,Begum Pur
46036716 9313928459
Road,Shivalik
C-4 Freedom Fighter
29533683 9313928460
Colony,Neb Neb Sarai
K-103,Main Road,Kalkaji

 NORTH LOCATION:-

PLACES TELEPHONE NO.

B-3/24, Ground Floor,


Model Town-1, New Delhi - 47027058, 9313928415
110009.
115-A, Shakti Nagar
Chowk, Kamla Nagar, New 23840096, 9313928416
Delhi-110007.
Shop No. 5&6, Hudson
Lane, Kingsway Camp, 47019324, 9313928419
New Delhi - 110009.
746, Rishi Nagar, Rani
Bagh Market, New Delhi- 27019914, 9313928408
110034.
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Shop No. 7, CSC-9 Market,


Sector-16, Rohini, Delhi- 27298044, 9313928418
110085.
Shop no 28, G Block, DDA
Market, Sector-15, Rohini, 27298124, 9313928420
Delhi-110085.
Shop No.11, CSC-3, D-2
Block, DDA Market,
27570538, 9313928421
Sector-11, Rohini, Delhi-
110085.
Aggarwal E-Mall, Block E-
1, Sector-7, Rohini, Delhi- 27058462, 9313928425
110085.
Shop No. 1 & 2, CSC-8,
DDA Market, Sector-3, 27514636, 9313928424
Rohini, Delhi-110085.
HP 9, Maurya Enclave,
Opp. Gopal Mandir,
47562517, 9313928429
Pitampura, New Delhi -
110034.

D-2/8, Model Town-III,


47019427, 9313928430
New Delhi - 110009.
U-47, Opp. Raghunath
Mandir, Near Police
27285589, 9313928431
Station, Narela, Delhi-
110040.
Shop No. 10, DDA Market,
Vaishali, PitamPura, New 47023915, 9313928439
Delhi-110034.
704, Mukherji Nagar,
Opposite Batra Hall, Delhi- 27604810, 9313928445
110009.
D-27/28, Rajan Babu
Road, Adarsh Nagar, New 27670127, 9313928446
Delhi-110033.
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AM-34, Shalimar Bagh,


47037924, 9313928448
New Delhi-110088.
A-10, Gujranwala Town,
47013652, 9313928450
New Delhi-110006.
C-2/1, Ashok Vihar,
Phase II, Delhi 110052.
47026957 9313928452
5844/57,Ramdurg
Building,Malka Gang
23858207 9313928458
A-1/13, Near Laxmibai
College, Shakti Nagar
Extension.

 NCR:-

SD-225, Shastri Nagar, Ghaziabad

Shop No. – 43, Sector-5, Rajinder Nagar,


Sahibabad, Ghaziabad.
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 OFFERS PREVAILING IN BIG


APPLE

 There are number of offers prevailing


in big apple which attracts the
customers to buy and to be on a profit
side.

 Offers are a very important part of the


promotion campaign for a company
and that too those offer which help the
need of the customers.

 Big apple has various different


offers which either prevail for 15
days or till the stock last which
ever comes first.

 The best part is that big apple


knows the changing need of the
customers and keeping all these in
mind it changes its offer from time
to time to be the best.
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 PLANS, PROCEDUERS AND


RECOMMENDATION THAT
CAN BE IMPLEMENTED.

 BILLING SECTION:-

PROBLEM:-

Usually it has been seen that in


every store of big apple there are
minimum three cash counters
where the billing is done.

But as per seen in observing in


the store the customers attitude
in the billing section it is not so
good.

The problem that is coming in


the billing section is that
customers who are buying the
products of not more than Rs.
100 has to wait for a very long
time nearly around 15-20
minutes, which hence result in
the drop of sale which is bad for
our company both in terms of
image and lose of sale as well.
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As per I did the surveys in the


big apple I saw that there are
number of sales which are being
dropped because of this slow
billing procedure.

METHOD THAT CAN BE


IMPLEMENTED:-

What can be done to overcome


this problem is that among all
the three counters we can assign
one counter which makes the
billing for products between 100-
250 rupees, which means people
who just have a specific product
to buy can easily collect there
product and clear there products
in minutes, now we are left with
two counters these should be the
main billing counter and should
clear the bill from range 250-
1500 rupees and above that.

This does not mean that counter


making small bills cannot take
the large orders. It can take
large orders as well when time
permits it for doing that but its
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first preference is that to clear


the small bills and not let the
customer wait too long for small
things.

The other option is that if in case


all the three counters are busy in
making the bills and suddenly a
very short bill comes and the
customer becomes irate standing
in line for such a small bill then
what we can do is that we can
make a manual bill and clear the
customer fast.

This will avoid us in having a


drop of sale as every sale is very
important to us whether big or
small.

Its not that this policy will be


very successful but after the
observation for around 6 hours
daily in the big apple store for
more than 15 days I see that this
plan can really work in promoting
our sales and less dropage of
sale.
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 PROPER PRODUCT
PLACEMENT AND DISPLAY

 PROBLEM:-

It has been seen in many stores of big


apple that the display of each and
every product in big apple is done in a
very systematic manner.

But usually it has been observed that


many of the items which have a high
price means more than 100 rupees ,for
example various company’s shampoo
and also baby milk products etc. Has
various alternatives and are kept in the
lowest rack in the shelf.

This has been observed in many of the


stores of big apple that a product like a
paper napkin which is a kind of a
necessity product for a customer and a
customer will not pay much of the
attention on the brand and plus it also
does not cost more than 35-40 rupees
is kept on the top most rack in the
shelf.
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 METHOD THAT CAN BE


IMPLEMENTED:-

In this case what can be done


is that products must be
catograsied with there prices
and there section too. Means if
one shelf is occupied by the
personal care products, in this
section the products which
have the highest prices and
also which has number of
alternatives must be kept in
the top most rack.

This will help the customer to


choose in a better way among
which is the best suited
product to him instead bending
for a long time in lowest rack
and finding out which will be
the best brand for him/her
which usually a customer will
not do to keep bending for a
product for too long.
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The first benefit that we will be


getting by this is that our
products of higher range will
come first in the eyes of the
customer and secondly this will
lead to a good high price sale
instead of a low sale.

This I have been observing in


more than 15 stores of big
apple and I think this plan
must suit a lot to increase in
the sale of the company and its
product.
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 PRICE COMPARISON

 Usually it has been found that there is


a very tough competition among the
prices of various products among
various retail outlets.

 For big apple in this retail market


it has been found that the
toughest competition it getting
from are:-

1. RELIANCE FRESH
2. SUBIKSHA
3. FAIR PRICE
4. SIXTEN

 Mainly these are the four big


competitors which are ranked in
there order wise.

 I took the FRUITS, VEGETABLES


AND PLUSES section of each of
big apples competitors and
found a very amazing statistics
which is given further.
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FRUITS:-

Price Comparison of Fruits of various


Stores

40
30
20
10
0
Apple Banana Pear Water Papaya
Melon

Big Apple Reliance Fresh Subiksha Fair Price

In the above graph what is shown is


that I have taken the lowest price of
every fruit which is apple, banana,
pear, water melon, papaya and then it
is being compared with every stores
price. By this we get an idea regarding
the price comparison of the fruits in
different retail outlets.
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VEGETABLES:-

Price comparison of vegetables

30
25
20
15
10
5
0
Spinach Onion Potato Tomato Cabbage

Big Apple Subiksha Reliance Fresh Fair price

In the above graph what is shown is


that I have taken the lowest price of
every vegetable which is spinach,
onion, potato, tomato, cabbage and
then it is being compared with every
store prices. . By this we get an idea
regarding the price comparison of the
vegetables in different retail outlets.
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PULSES:-

Price Comparison of dals of various


stores

50
40
30
20
10
0
Urad Sabut Moong Rajma Chana Arhar
Dhuli

Big Apple Reliance Fresh Subhiksha Fair Price

In the above graph what is shown is


that I have taken the lowest price of
every pulses which include urad sabut,
moong dhuli, rajma, chana, and arhar
dal and then it is compared with every
store prices. By this we get an idea
regarding the price comparison of the
Pulses in different retail outlets.
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FEEDBACK OF
CUSTOMERS:-

 As going through many customers


visiting in big apple I found various
amazing things to about what the
customers thinks about big apple.

 Taking help from the customer


feedback form of big apple I prepared a
brief questionnaire to know each and
every customer that what he thinks
about our store big apple.

 The questionnaire that was being


prepared was being filled up by around
75 people visiting big apple.

 Not only this there are many other


things that were being observed while
being inside the store.

 The questionnaire which was being filed


by the customers is as follows:-
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PAGE1

BIG APPLE
Think fresh

Name: - _______________________________

Occupation: - _________________________

Day of visit: - _____________

Time of visit: -________________________


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PAGE2

BIG APPLE
Think Fresh
Customer’s response sheet
(Beginning of shopping)

1. Expectations while moving inside the


store?

2. Any preplanned item for which came


specially to buy?

3. Are you first time visiting the store?

4. From where or from whom you came to


know about the store?

5. Any type of perception regarding the


store?
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PAGE3

BIG APPLE
Think fresh
Customer’s response sheet
(Middle of the shopping)

1.Environment inside the store?

2.Finding you’re needs or not?

3.Finding the store staff helpful or


not?

4.How do you like the price or range


of the products?

5.Quality and standard of products?


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PAGE4

BIG APPLE
Think fresh
Customer’s response sheet
(End of the shopping)

1. Satisfied with the billing section?

2. Was the time taken for the billing fine


or not?

3. Satisfied with the products or not?

4. Satisfied with the store or not?

5. Overall shopping experience?

6. Would you like to visit the store again?


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7. Any suggestion for any type of


improvement in anything?

 This questionnaire was filled by


around 75 people and the response
given by the customers is being
displayed in the form of graphs and
pie-chart.

 The feedback given by the


customers is as follows:-
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Quality of Products

70
60

50
40
Series1
30
20

10

0
Excellent Good Fair Bad

The quality maintained by big


apple is really very good in the
eyes of the customers visiting
big apple.
The above table shows that
customers think that it is worth
coming to big apple stores.
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Schemes Available

30

25

20

15

10

0
Big Apple Fair Price Reliance Fresh Subhikhsha

Excellent Good Fair Bad

The schemes available in big


apple are far much better than
any other store as it can be
seen in the above graph.

The best part is that people


says that whenever they enter
the store they find new
schemes to choose from.
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Percentage of needs satisfied

21%
30%
Big Apple
Fair Price
Reliance Fresh
Subhikhsha
28%
21%

The need of the customers is


fully satisfied by big apple as
we can see that 30% of
customers think that big apple
is much large number of brands
as compared to any other store.
The best part about big apple is
that we are having large
number of brands which satisfy
the need of everyone.
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Perception of Customers about Big Apple

60

50

40

30 Series1

20

10

0
Excellent Good Fair Bad

A mind set of a customer while


entering into the store of big
apple is excellent it’s just
because of some very good
reasons like location, outer
appearance matters a lot to
customers, more than 85% of
people think that it worth
entering the store.
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Variety of Products Available

22%
34%
Big Apple
Fair Price
Reliance Fresh
Subhiksha
26%
18%

The variety of products


available in big apple is far
much better than any other
store the straight reason for
this is that big apple serves
every section of society of
people.
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SUMMARY:-

Food dominates the shopping basket in


India. The US$ 6. 1 billion Indian foods
industry, which forms 44 per cent of the
entire FMCG sales, is growing at 9 per cent
and has set the growth agenda for modern
trade formats. The prospect for growth of
the branded segment is huge, as nearly 60
per cent of the average Indian grocery
basket still comprises non-branded items.

Of the 12 million retail outlets (which is the


largest in the world), over 5 million sell food
and related products. Some of the large
players in this market are Kishore Biyani’s
Food Bazaar, Mukesh Ambani’s Reliance
Fresh, Big Apple, Godrej Agrovet, the Aditya
Birla Group, and the Tata Group (which
acquired 70 per cent stake in Innovative
Foods from the Amalgam Group) among
others.
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Big Apple, the Indian version of the


popular US retail chain 7-Eleven, plans to
open 100 convenience stores in the national
capital and surrounding areas by December
to cater to the urban consumers.

With shopping becoming another casualty of


long working hours, Express Retail Services
Pvt Ltd is rapidly expanding its Big Apple
chain of convenience stores with 25 stores
already merchandising 2,500 products
including FMCG, grocery, fruits and
vegetables,

Big Apple, owned by Express Retail


Services, has opened 22 outlets in New
Delhi in the past two years and says it plans
a five-fold increase by the end of 2007,
offering everything from groceries to
cosmetics. "We have 22 operational stores
in Delhi at the moment but plan to open
100 outlets this year for which we have
earmarked an investment of around one
billion rupees (25 million dollars)," said
Express Retail managing director Munish
Hemrajani. The trend is not confined to New
Delhi.

The retail consulting and research agency


KSA-Technopak predicted in an April report
that by 2010 annual retail sales by chain
stores will reach 21.5 billion dollars, from
7.5 billion dollars now. But there are also
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pockets of unhappiness about the impact


that the advent of modern supermarket
shopping is having on traditional shopping
habits. Earlier this month, thousands of
irate street vendors attacked stores set up
by Indian giant Reliance Industries in
eastern India, saying the new nationwide
chain threatened their livelihoods.

Some 5,000 vegetable sellers vandalised


three Reliance Fresh stores in Ranchi in the
first violence against the firm's plans to
build a local version of US retail giant Wal-
Mart, police said. In the nearby Marxist-
ruled state of West Bengal a powerful
communist leader last week threatened
similar protests against Reliance. The small
stores are facing an aggressive push by
newer stores like Big Apple to cut them out
by buying directly from farmers.
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INTRODUCTION
Retailing in India

India has sometimes been called a nation


of shopkeepers. This epithet has its roots in
the huge number of retail enterprises in
India, which totalled over 12 million in
2003. About 78% of these are small family
businesses utilising only household labour.
Even among retail enterprises that employ
hired workers, the bulk of them use less
than three workers.

India's retail sector appears underdeveloped


not only by the standards of industrialised
countries but also in comparison with
several other emerging markets in Asia and
elsewhere. There are only 14 companies
that run department stores and two with
hypermarkets. While the number of
businesses operating supermarkets is
higher (385 in 2003), most of these had
only one outlet. The number of companies
with supermarket chains was less than 10.

Retail sales, which amounted to about


Rs7,400 billion in 2002, expanded at an
average annual rate of 7% during 1999-
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2002. With the upturn in economic growth


during 2003, retail sales are also expected
to expand at a higher pace of nearly 10%.

In a developing country like India, a large


chunk of consumer expenditure is on basic
necessities, especially food related items.
Hence, it is not surprising that food,
beverages and tobacco accounted for as
much as 71% of retail sales in2002. The
remaining 29% of retail sales are non-food
items. The share of food related items fell
over the review period, down from 73% in
1999. This is to be expected as, with
income growth, Indians, like consumers
elsewhere, spent more on non-food items
compared with food products.

Sales through supermarkets and


department stores are small compared with
overall retail sales. However, their sales
grew much more rapidly (about 30% per
year during the review period). As a result,
their sales almost tripled during this time.
This high acceleration in sales through
modern retail formats is expected to
continue during the next few years with the
rapid growth in numbers of such outlets in
response to consumer demand and business
potential.
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Government-Policy

There has been vigorous opposition to


foreign direct investment (FDI) in retailing
from small traders who fear that foreign
retailing companies would take away their
business, lead to the closure of many small
trading businesses and result in
considerable unemployment. Given the
political clout of the small trading
community, because of their enormous
numbers, the government has barred FDI in
retailing since 1997. Hence, at present,
foreign retailers can only enter the retailing
sector through franchising agreements.

Tobacco accounted for as much as 71% of


retail sales in 2002. The remaining 29% of
retail sales are non-food items. The share of
food related items fell over the review
period, down from 73% in 1999. This is to
be expected as, with income growth,
Indians, like consumers elsewhere, spent
more on non-food items compared with
food products.

Sales through supermarkets and


department stores are small compared with
overall retail sales. However, their sales
grew much more rapidly (about 30% per
year during the review period). As a result,
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their sales almost tripled during this time.


This high acceleration in sales through
modern retail formats is expected to
continue during the next few years with the
rapid growth in numbers of such outlets in
response to consumer demand and business
potential.

Organizational-characteristics

Given the traditional and underdeveloped


state of the Indian retail sector, the
organizational characteristics of retail
enterprises are rudimentary. Most of them
belong to independent enterprises in the
form of small family businesses.

Cooperatives have been present in India for


several decades, spurred by the
encouragement given by the Indian
Government, which viewed the cooperative
movement as an integral component of its
erstwhile socialist policies. However, since
the 1990s, there has been a reduction in
government support for cooperatives. In
2002, there were about 35,000 outlets run
by cooperatives.

Economic liberalization, competition and


foreign investment since the 1990s led to a
proliferation of brands with both foreign and
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Indian companies acquiring strong brand


equity for their products. Hence, franchising
emerged as a popular mode of retailing.
Sales of franchises grew at a rapid pace of
14% per annum over the review period. In
2002, there were over 5,000 franchised
outlets.

The other major retailing organization


format is multiples, better known as "chain
stores" in India. In 2002, there were about
1,800 chain stores. Among the various
organizational formats, sales of chain stores
grew at the fastest pace, with sales growth
during the review period averaging 24% per
year.

Food-Retailers

There are a large variety of retailers


operating in the food retailing sector. This is
not surprising considering the enormous
size of the market for food. However,
traditional types of retailers, who operate
small single outlet businesses mainly using
family labour, dominate this sector. In
comparison, supermarkets account for a
minuscule proportion of food sales. This is
because of the strong competitive strengths
that traditional retailers possess. These
include low operating costs and overheads,
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low margins, proximity to customers, long


opening hours, and additional services to
customers (such as home delivery).
Nevertheless, supermarket sales expanded
at a much higher rate than other retailers.
This is because greater numbers of higher
income Indians prefer to shop at
supermarkets because of convenience,
higher standards of hygiene and the
attractive ambience.

Leisure and personal goods retailers

Rising household incomes due to economic


growth spurred consumer expenditure on
leisure and personal goods in India. There
are specialized retailers for each category of
products in this sector. A few retail chains
also emerged particularly in the retailing of
books and music products. Another key
feature of this sector is the popularity of
franchising arrangements between
established manufacturers and retailers.
Alternative selling channels

Sales through most alternative selling


channels are tiny or non-existent. The only
exception was direct selling, which grew
rapidly over the review period. The main
reason for this was that direct selling
companies could easily attract a huge
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number of "distributors", who constitute the


key element for the success of any direct
selling company. Many of these are
unemployed Indian housewives who
welcomed this opportunity to earn
additional income for their households. The
low start-up costs meant that they could
easily start this business.

Durable goods retailers

The entry of a large number of foreign


consumer durable companies into the
Indian market during the 1990s after the
government liberalized its foreign
investment and import policies transformed
this sector dramatically. A much larger
variety of consumer electronic items and
household appliances became available to
the Indian customer. Competition among
companies to sell their brands provided.

Clothing and footwear retailers

Numerous clothing and footwear shops are


to be found in Indian cities and towns,
especially in shopping centres and markets.
These are a mix of traditional and modern
stores. Traditional outlets are small and
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cramped with little emphasis on alluring


displays. They basically stock a limited
range of cheap and popular items. In
contrast, modern clothing and footwear
stores are spacious with sample products
attractively displayed in windows,
sometimes with mannequins. Just as in the
case of food retailing, there are also a huge
number of retailers selling clothing and
footwear in makeshift stalls or on footpaths.
Because of their rock-bottom prices, which
are much lower than prices of branded
products, they attract a large number of
customers.

Forecast total retail sales

Retail sales (in real terms) are predicted to


rise more rapidly than consumer
expenditure during 2003-2008. The forecast
growth in real retail sales during 2003-2008
is 8.3% per year (compared with 7.1% for
consumer expenditure). Inevitably,
modernization of the Indian retail sector will
be reflected in rapid growth in sales of
supermarkets, department stores and
hypermarkets. This is because of the
growing preference of the affluent and
upper middle classes for shopping at these
types of retail stores, given the
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conveniences they offer such as shopping


ambience, variety and a single-point source
for purchases. Hence, sales from these
large format stores are predicted to expand
at growth rates ranging from 24% to 49%
per year during 2003-2008. However, such
rapid growth is from a small base. Hence,
they will continue to account for only a
small share of total retail sales in 2008.
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ACKNOWLEDGEMENT

I would like this opportunity to express


thanks and deep gratitude to all the people
who extended there whole hearted co-
operation and helped to enable me to
complete this live project.

I would first and foremost like to extend my


thanks to Mr. RAJAT GUPTA GENERAL
MANAGER-MARKETING(BIG APPLE) for
adding this project work as a subject which
gave me an opportunity to build up initiative
skills to accomplish a given task
successfully.

I would like to express my gratitude to Mr.


MANDEEP MANAGER-FRUITS AND
VEGETABLE (BIG APPLE) and Mr.MAQSOOD
MIRZA-AREA SUPERVISOR (NORTH ZONE).
There Valuable and constant
encouragement immensely helped me
throughout my project work.

Last but not the least I would like to thank


my family who have always supported and
inspired my thoughts and actions.

(RAHUL CHOPRA)
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LIVE PROJECT ON
BIG APPLE

PRESENTED BY

Mr. RAHUL CHOPRA

(pursuing MBA FROM Bharati


Vidyapeeth University
Institute of Management &
Research)
New Delhi
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