MARKETING IDEAS

50 EXPLOSIVE

MARKETING
IDEAS, SECRETS, TIPS & TRICKS TO BLOW YOUR SALES UP

2nd Edition

EHSAN ZAREI

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MARKETING IDEAS

Copyright 2013 by Ehsan Zarei

All rights reserved. This book or any portion thereof May not be reprod !ed or "anner #hatsoever sed in any

$itho t the e%press #ritten per"ission of the p blisher E%!ept for the se of brief & otations in a book revie#.

'()*+ 978-1-291-72218-5

,MA-. / blishing ###.,MA-..!o. k

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MARKETING IDEAS

To My Amazing Father, onder!u" Mother # $orgeou% &i%ter%

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MARKETING IDEAS

Contents

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MARKETING IDEAS

Introduction ARE YOU LOOKING FOR an ea%y to

!o""ow and under%tand marketing (ook %)eci!ica""y written !or %ma"" (u%ine%%e% (y marketing e*)ert+ A (ook which wi"" teach you ,-. new tried and te%ted marketing techni/ue% !or %ma"" (u%ine%%e%.

DO YOU WANT a %hortcut to %a0e your

(u%ine%% and your%e"! !rom wa%ting time and money on non%en%e marketing+

YOU WILL FIND OUT an%wer% to a"" the%e

/ue%tion% (e"ow, a!ter reading thi% (ook

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MARKETING IDEAS

#1 #2 #3 #4 #5
#6

How small businesses ad e!tising cou"on# almost $!ee

can get $100 Google

How to get $%0 $ace boo& ad e!tising cou"on $o! small businesses # almost $!ee '(at t!ic&s can (el" small businesses gene!ate mo!e leads to t(ei! business wit( Google ad wo!ds How small businesses can use $aceboo& ad e!tising to $ind mo!e custome!s '(ic( online banne! ad e!tising will get small businesses to t(ei! e)act ta!get ma!&et How small businesses can sta!t an a$$iliate "!og!am to inc!ease t(ei! income

#7 #8 #9

'(o small businesses "!og!am wit( * w(+

s(ould sta!t an a$$iliate

'(at t!ic&s can (el" small businesses to be !e$e!!ed to mo!e "eo"le How to "ost +ou! business on 100s o$ $!ee classi$ieds in 10 minutes

#10 #11 #12

How small businesses can $ind 100s o$ "otential custome!s email add!esses on t(e inte!net using so$twa!e How small businesses can use SMS to $ind mo!e custome!s '(+ small businesses s(ould ad e!tise on ,ing sea!c( as well * w(+ it-s sometimes bette! t(an Google

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MARKETING IDEAS

#13 #14 #15 #16 #17 #18 #19 #20 #21 #22 #23

How To submit +ou! website to 100s di!ecto!ies in less t(an 10 minutes * w(+ Sec!ets o$ di!ect mail $o! small businesses

Sea!c( engine o"timi.ation st!ategies to (el" small businesses get on 1st "age o$ Google '(at /!ee so$twa!e can (el" small businesses to $ind out w(at e)actl+ +ou! custome!s a!e inte!ested in# it (el"s +ou ma&e bette! decisions How Google can (el" small businesses $ind out w(at se! ices o! "!oducts to int!oduce in $utu!e based on "eo"le0s sea!c( * inte!ests How to !egiste! +ou! business on Google ma"s# let locals $ind +ou '(at is t(e best wa+ o$ ad e!tising $o! small businesses i$ +ou want to ta!get onl+ 1 mile !adius neig(bou!(ood '(e!e small businesses website (osting can get % +ea!s $!ee

'(+ * (ow to submit +ou! website to to" 10 sea!c( engines How# w(+ * w(e!e small businesses can team u" wit( non com"eting businesses $o! ad e!tising How to a c!eate lo+alt+ sc(eme $o! small businesses * w(+

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MARKETING IDEAS

#24 #25 #26 #27 #28 #29 #30

How small businesses can use $!ee s"aces in local a!ea to "!omote t(ei! business How small businesses can use t(ei! "!emises to ad e!tise wit( a c!eati e design w(ic( will &ee" +ou in mind o$ "eo"le "assing b+ $o!e e! '(at small businesses can o$$e! $o! $!ee w(ic( will !eall+ att!act custome!s How Telema!&eting can (el" small businesses $ind mo!e custome!s '(+ small businesses can att!act mo!e custome!s b+ "!o iding mo!e se! ice t(an discount How Small businesses can be $ound on Google sea!c( b+ using social media "age How in 23 (ou!s +ou can get 1%00 li&es on +ou! /aceboo& "age# it costs $10 onl+

#31 How in 23 (ou!s +ou can get 1%00 $ollowe!s on +ou!

Google "lus "age# it costs $10 onl+

#32 #33 #34 #35

How in 23 (ou!s +ou can get 1%00 $ollowe!s on +ou! Twitte! "age# its costs $10 onl+ How small businesses can use 4ouTube $o! /REE to gene!ate leads to t(ei! business How small businesses can be $ound on A!oundME mobile a""lications How small businesses can c!eate o$$e!s * "ost t(em on to" 10 ouc(e! sites# its $!ee ad e!tising www.DMA4U.co.uk Page 3

MARKETING IDEAS

#36 #37 #38 #39 #40 #41 #42 #43 #44 #45 #46

Is lea$let dist!ibution good $o! small businesses 5 Sometimes it0s use$ul i$ +ou &now t(e sec!ets How c(a!ities can (el" small businesses $ind mo!e custome!s '(+ small businesses s(ould b!and all t(ei! de ices * (ow it att!acts custome!s How a c!eati e business ca!d can ma&e "eo"le to !emembe! small businesses $o! long time# * w(e!e to get one How small businesses can ad e!tise on 4ouTube# * w(+ t(e+ s(ould How o$$e!ing a gua!antee will inc!ease small businesses sales How a c!eati e unusual e(icle sign can ma&e small businesses business "o"ula! * we!e to get t(at c!eati e idea How small businesses can c!eate !eal testimonials online in 23 (ou!s * w(+ it-s im"o!tant How * w(at "!omotional gi$ts will &ee" small businesses in custome!s mind $o! a e!+ long time '(e!e to get ama.ing "!omotional gi$ts $o! as c(ea" as $060% wit( $!ee s(i""ing wo!ldwide How w!iting a blog can (el" small businesses to get $ound in Google

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MARKETING IDEAS

#47 #48 #49 #50

'(+ small businesses s(ould send a t(an& +ou lette! * (ow it ma&es custome!s lo+al to +ou How Google !ema!&eting will &ee" s(owing +ou! ad to "eo"le w(o isited +ou! website once '(at a!e ot(e! low cost "laces on t(e inte!net $o! small businesses to ad e!tise5 '(e!e to get 20 minutes o$ $!ee ma!&eting consultation $o! small businesses

With Your !ssion" Intention" Attention" And !tience" A#ter Re!din$ This %oo& Your 'usiness Wi(( F(ourish) So Turn The !$e And 'e$in No*

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MARKETING IDEAS

+,

Ho* s-!(( %usinesses c!n $et .,// Goo$(e !d0ertisin$ cou1on" !(-ost #ree
A% you may a"ready know $oog"e ad0erti%ing i% one o! the mo%t e!!ecti0e marketing %trategie%, (ecau%e tho%e who %earch !or you are ready )"ace an order, and they are on their "a%t %te) o! deci%ion making )roce%% 5owe0er $oog"e ad% can %ometime% (e e*)en%i0e and you may not ha0e a great return on in0e%tment 6ut there u% i% a %hort cut !or it you can get 71-$oog"e ad0erti%ing cou)on% !rom here www.dma4u.co.uk !or 8u%t 72-

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+2

Ho* to $et .3/ #!ce %oo& !d0ertisin$ cou1on #or s-!(( %usinesses " !(-ost #ree
Face(ook ad0erti%ing a""ow% %ma"" (u%ine%%e% with any (udget to target their ad% with %o many di!!erent o)tion% %uch a% age, gender, , "ocation, "anguage, intere%t% , "ike% and many more to he") you %how your ad to right )eo)"e who might (e intere%ted in your )roduct% or %er0ice% 5owe0er there i% a %hort cut to )ay "e%% and it% (y getting a 7,- !ace(ook ad0erti%ing cou)on !or 8u%t 714 !rom www.dma4u.co.uk 9n ne*t cha)ter% you wi"" "earn how to ad0erti%e on !ace(ook

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MARKETING IDEAS

+4

Wh!t tric&s c!n he(1 s-!(( %usinesses $ener!te -ore (e!ds to their %usiness *ith Goo$(e !d *ords
:t;% not ea%y !itting e0erything you want to %ay a(out your (u%ine%% in 8u%t a !ew word%. &tart (y taking a moment to con%ider what you want to do with your ad. Then u%e the %i* ti)% in thi% artic"e to create an ad that;% accurate, to<the<)oint, and engaging = and ho)e!u""y (ring% you "ot% o! c"ick%> 5igh"ight what make% your (u%ine%%, )roduct, or o!!er uni/ue Free %hi))ing+ ?arge %e"ection+ Te"" )eo)"e> 5igh"ight !eature% or area% that make your (u%ine%% %tand out !rom the com)etition. :nc"ude )rice%, )romotion%, and e*c"u%i0e% :! you ha0e %omething %)ecia" to o!!er, make %ure your cu%tomer% %ee it. Peo)"e are u%ua""y %earching to make a deci%ion a(out %omething. $i0e them what they need to he") make their deci%ion. For e*am)"e, i! you;re o!!ering a 1-@ di%count !or a
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MARKETING IDEAS

"imited time, or ha0e an e*c"u%i0e )roduct, don;t !orget to te"" your cu%tomer%> Te"" your cu%tomer% what they can do Are you %e""ing+ Te"" them what they can (uy. Are you o!!ering a %er0ice+ Te"" them what they;"" recei0e. &trong 0er(% "ike Purchase, Call today, Order, Browse, Sign up, or Get a quote te"" your cu%tomer% what they can e*)ect to do when they arri0e at your we(%ite. :nc"ude at "ea%t one o! your keyword% in your ad te*t &ucce%%!u" te*t ad% tend to contain word% that match a )er%on;% %earch. :nc"uding one o! your keyword% in your ad te*t can catch the attention o! the )eo)"e who %earched !or the keyword, and %how that your ad i% re"ated to what they want. Additiona""y, the keyword you u%e wi"" a))ear in (o"d in your ad, 8u%t "ike it doe% in the %earch re%u"t%, making it more o(0iou% how re"e0ant your ad i%. ?et;% %ay you inc"ude the keyword digital cameras in your ad;% head"ine, "ike A6uy Digita" Bamera%,A and a cu%tomer %earche% !or digital cameras. Cour ad;% head"ine wi"" a))ear in (o"d,
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MARKETING IDEAS

"ike A6uy Digita" Bamera%.A Cour ad;% head"ine cou"d a"%o a))ear in (o"d i! a cu%tomer %earched !or buy SLR cameras, "ike A6uy Digita" Bamera%,A %ince A(uyA and Acamera%A match word% in the cu%tomer;% %earch term. Match your ad to your "anding )age Take a "ook at the )age on your we(%ite that you;re "inking to !rom your ad, which i% ca""ed the landing page. Make %ure the )romotion% or )roduct% in your ad are inc"uded in that )age. Te"" )eo)"e what they can e*)ect when they c"ick the ad. :! 0i%itor% don;t !ind what they e*)ect to %ee when they reach your %ite, they might "ea0e. A))ea" to cu%tomer% 0iewing your ad on a mo(i"e de0ice hen cu%tomer% are on<the<go, certain in!ormation might (e more u%e!u" to them D"ike your %tore "ocation or )hone num(erE or a )articu"ar me%%age might gra( their attention. Cou can %how mo(i"e cu%tomer% your )hone num(er or a ma) with the "ocation o! your (u%ine%% (y u%ing ca"" e*ten%ion% Da"%o known a% c"ick<to<ca""E or "ocation e*ten%ion% to gi0e cu%tomer% the in!ormation they need to take action whi"e they;re on the mo0e.
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MARKETING IDEAS

A"%o, con%ider creating additiona" ad% tai"ored !or mo(i"e de0ice%, "ike te*t that high"ight% mo(i"e< %)eci!ic %)ecia"% or di%count% or a mo(i"e< o)timized di%)"ay UF? E*)eriment Breate three to !our ad% )er ad grou), trying out di!!erent me%%age% to %ee which )er!orm% the (e%t with your cu%tomer%. Ad ord% can automatica""y %how the (etter<)er!orming ad% within an ad grou) more o!ten. Thi% remo0e% the gue%%work and "et% you (ui"d on what you;0e "earned !rom your e*)eriment% For e*am)"e, i! the three thing% that make your (u%ine%% %tand out are !ree %hi))ing, %ea%ona" di%count%, and )re<order e*c"u%i0e%, make di!!erent ad% high"ighting each o! tho%e !eature%, and %ee which one work% (etter.

Tip
Ba)ita"izing the !ir%t "etter o! each word in the tit"e o! your ad he")% make the word% %tand out

E5!-1(e

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MARKETING IDEAS

Cou own a camera %tore and want to %e"" your e*ce%% 3 mega)i*e" camera% to make room !or new merchandi%e. To !ind cu%tomer% who are %)eci!ica""y %earching !or thi% camera, you decide to run a 2-@ o!! )romotion. 5ere;% what your ad cou"d "ook "ikeG

&ucce%%!u" te*t ad% tend to contain word% that match a )er%on;% %earch and te"" them what they can e*)ect when they c"ick on the ad. Hotice how the ca)ita" "etter% in the A3 Mega)i*e" Bamera%A ad make the word% %tand out

+6

Ho* s-!(( %usinesses c!n use #!ce%oo& !d0ertisin$ to #ind -ore custo-ers

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MARKETING IDEAS

U%er $uide to the !ace(ook Ad% Breate Too" The ad% create too" i% the ea%ie%t way to create ad% and %)on%ored %torie% (a%ed on your ad0erti%ing o(8ecti0e.

,) Choose 7our !d0ertisin$ o%8ecti0e9 $o to www.!ace(ook.comIad%Icreate to choo%e your ad0erti%ing o(8ect0e and %tart creating your ad. 2) Cre!te 7our !d9

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MARKETING IDEAS

Bhoo%e image% !or your ad and write the te*t !or it. Cou;"" (e a("e to %ee a )re0iew o! your ad on the right %ide Se(ect I-!$es #or 7our Ad9 U%e u) to 1 image% to create more ad% in your cam)aign at no e*tra co%t. The more image% you %e"ect, the more we can u%e to !igure out what image i% )er!orming (e%t and de"i0er that one to achie0e your o(8ecti0e :mage recommendation% !or ad% that a))ear in Hew% FeedG

The

recommended image %ize i% 1-)i*e"% * 22, )i*e"% The image you u%e !or your ad may not inc"ude more than 2-@ te*t in the image i! you want it to a))ear in Hew% Feed

Edit Te5t !nd Lin&s9

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MARKETING IDEAS

Edit the te*t and "ink% !or your ad. Cou;"" (e a("e to %ee a )re0iew o! your ad on the right %ide. The te*t "imit !or your head"ine and te*t wi"" de)end on what your ad0erti%ing o(8ecti0e i%. The character "imit when you edit your te*t wi"" en%ure that the )eo)"e you;re trying to reach wi"" (e a("e to %ee your entire me%%age.

4) Choose 7our !udience9 A!ter creating your ad, you;"" (e a("e to identi!y the (e%t audience to target Ho* to Choose Your Audience AudienceG There;% an audience %ize e%timation to the right indicating the tota" num(er o! )eo)"e in your target audience. Thi% i% the tota" num(er o! )eo)"e your ad wi"" ha0e the o))ortunity to reach i! your (id and (udget are high enough.
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MARKETING IDEAS

Loc!tion" A$e !nd GenderG Bhoo%e the (a%ic demogra)hic% o! the audience you want to reach recise InterestsG Bhoo%e %)eci!ic intere%t% that are im)ortant to your audience. The%e are determined (y what )eo)"e are connected to on Face(ook, %uch a% Page% and a))% 'ro!d C!te$oriesG &e"ect (roader grou)% o! )eo)"e, (a%ed on their Acti0itie% De*G BookingE, Fami"y &tatu% De*G Parent%E or Mu%ic genre% De*G A"ternati0eE. The%e are determined (y what )eo)"e are connected to on Face(ook, %uch a% Page% and a))% ConnectionsG &e"ect your audience (a%ed on whether or not they;re connected to any o! your Page%, a))% or e0ent%. Anyone who ha% a !riend connected to what youJre ad0erti%ing wi"" %ee their !riend inc"uded in your ad. Thi% can increa%e the "ike"ihood that theyJ"" !ind your ad re"e0ant enough to c"ick or engage with it. Kee) in mind that %e"ecting mu"ti)"e o)tion% !or Connections wi"" "imit your audience to )eo)"e who on"y !a"" under each )arameter. For e*am)"e, i! you wi%h to target your Fan% and Friend% o! Fan%, you wi"" need to do %o u%ing two %e)arate ad%, one !or Fan% and one !or Friend% o! Fan%.
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MARKETING IDEAS

&e"ecting (oth )arameter% !or one ad wi"" target on"y u%er% who are Fan% and ha0e !riend% who are Fan%

Ad0!nced T!r$etin$ O1tions B"ick See Ad0!nced T!r$etin$ O1tions to %ee more way% you can target your audience. Interested In !nd Re(!tionshi1 St!tusG &e"ect the %e*ua" )re!erence o! your audience D!or )eo)"e who ha0e indicated thi% )re!erence on Face(ookE
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MARKETING IDEAS

and the re"ation%hi) %tatu% re"e0ant !or your cam)aign De*G EngagedE. Hot e0eryone "i%t% a Fe"ation%hi) %tatu% on Face(ook, %o the on"y way to target e0eryone i% to %e"ect A((. L!n$u!$esG Target a %)eci!ic %)oken "anguage within your target audience. Educ!tion &e"ect the education "e0e" or your de%ired audience De*G :n Bo""egeE. Wor&1(!cesG &e"ect the work)"ace o! your de%ired audience D!or u%er% who ha0e indicated thi% on Face(ookE.

6) Choose 7our c!-1!i$n" %ud$et !nd schedu(e9 Hame your cam)aign, %e"ect your (udget and %et the %chedu"e !or your cam)aign. 3) Set 7our %id !nd 1rice9
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MARKETING IDEAS

&e"ect your (udget and %et the %chedu"e !or your cam)aign. Un"e%% youJ0e cho%en Ad0anced 9)tion% in the goa"% %ection, youJ"" )ay !or im)re%%ion% DBPME. The%e im)re%%ion% wi"" (e o)timized %o your ad %how% to the )eo)"e mo%t "ike"y to he") you reach your goa". For e*am)"e, i! you want more )eo)"e to in%ta"" your a)), your ad wi"" (e %hown to the )eo)"e who are mo%t "ike"y to in%ta"" your a)). A!ter you name your cam)aign and %e"ect your (udget and %chedu"e, )"ace your order or re0iew your ad %o you can %tart reaching your audience I# 7ou need he(1 settin$ u1 7our #!ce%oo& !d0ertisin$ c!-1!i$n D:A6U c!n he(1 7ou 0isit ***)d-!6u)co)u& #or -ore in#o

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MARKETING IDEAS

+3

Which on(ine %!nner !d0ertisin$ *i(( $et s-!(( %usinesses to their e5!ct t!r$et -!r&et

The (e%t (anner ad0erti%ing to which a""ow% you to target your e*act audience i% $oog"e di%)"ay ad0erti%ing which a""ow% you to ad0erti%e on a"" $oog"e )artner% %ite% who a""ow $oog"e ad %en%e,
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MARKETING IDEAS

Here -ore det!i(s !%out it !re9

Overview: Display advertising lets yo

Breate

a"" ty)e% o! ad% < te*t, image, interacti0e and 0ideo ad%. P"ace tho%e ad% on we(%ite% that are re"e0ant to what youJre %e""ing. &how tho%e ad% to the )eo)"e that are "ike"y to (e mo%t intere%ted. Manage and track your (udget, cam)aign% and re%u"t% a% you go

!ig"t pla#e$ rig"t ti%e& T"at's t"e power o( t"e )oogle Display *etwor+

)et inspired wit" di((erent ad (or%ats

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MARKETING IDEAS

The $oog"e Di%)"ay Hetwork "et% you )"ace ad% on a 0ariety o! new% %ite%, ("og% and other niche %ite% acro%% the internet to reach more )otentia" cu%tomer

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MARKETING IDEAS

,"y DisplayeJre a"" %)ending more time on"ine and 4,@ o! that time i% %)ent reading and engaging with content on we(%ite%. The $oog"e Di%)"ay Hetwork can he") you reach a"" the%e )otentia" cu%tomer%

Gener!te A*!reness
The $oog"e Di%)"ay Hetwork he")% you generate awarene%% (y getting your ad% in !ront o! con%umer%, %o they can "earn a(out your (u%ine%% a% they con%ider their o)tion%. The more that )eo)"e re%earch in your (u%ine%% category, the more im)ortant it i% !or your )roduct% or %er0ice% to %tand out !rom the crowd.

)enerate .wareness wit" t"e )D* / ild yo r ads

U%e the Di%)"ay Ad 6ui"der to create high<im)act image and 0ideo ad%. Bhoo%e !rom )re<made ad% or create your own ad% !rom %cratch.

Target yo r potential # sto%ers

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MARKETING IDEAS

Pick to)ic% that are re"e0ant to your (u%ine%%, then target %ite% that are re"ated to tho%e to)ic% with to1ics t!r$etin$. U%e interest c!te$or7 t!r$etin$ to target )eo)"e who are intere%ted in tho%e to)ic%, e0en when theyJre 0i%iting unre"ated %ite%.

0anage yo r #a%paign
ith the !uto-!tic %iddin$ too(, Ad ord% automatica""y %et% the (udget on your ad% to ma*imize the num(er o! c"ick% you get without )aying more than you )"anned.

Tra#+ yo r invest%ent

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MARKETING IDEAS

9nce youJ0e targeted intere%t categorie%, u%e Feach and Fre/uency re)orting to mea%ure how many )eo)"e your ad% are a("e to reach and how o!ten your ad% are 0iewed.

Incre!se S!(es
The $oog"e Di%)"ay Hetwork he")% you increa%e %a"e% (y getting your ad% on re"e0ant %ite% and in !ront o! more )eo)"e, more o!ten, %o that when they come to (uy, itJ% your (u%ine%% thatJ% to)<o!<mind.

1n#rease 2ales wit" t"e )D* / ild yo r ads

U%e the Di%)"ay Ad 6ui"der to create te*t or image ad% !or !ree. :nc"ude o!!er% and di%count% to gra( )eo)"eJ% attention and get them to act.

T!r$et 7our 1otenti!( custo-ers

U%e $eo$r!1hic t!r$etin$ to %how the mo%t re"e0ant ad% to )eo)"e (a%ed on their &e"ect &e7*ords th!t !re re(e0!nt to 7our co-1!n7, and Ad ord% wi"" !ind we(%ite% that match your keyword%.

0anage yo r #a%paign
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MARKETING IDEAS

7se con0er%ion tracking to measu!e t(e !etu!n on in estment o$ +ou! ads6 4ou decide w(ic( actions +ou want to t!ac& 8e6g6 com"leting a "u!c(ase9 and t(en $ind out w(ic( ads b!ing +ou t(e most con e!sions and t(e best R:I6 Tra#+ yo r invest%ent
9nce con0er%ion tracking ha% (een %et u), u%e the con0er%ion o)timizer too" to automatica""y manage the (id% and )"acement% !or your ad%. ith thi% too" you can make %ure that your ad% go on the (e%t %ite% that wi"" gi0e you the (e%t 0a"ue !or money.

I# 7ou need he(1 settin$ u1 7our Goo$(e dis1(!7 net*or& !d0ertisin$ c!-1!i$n D:A6U c!n he(1 7ou 0isit ***)d-!6u)co)u& #or -ore in#o

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+;

Ho* s-!(( %usinesses c!n st!rt !n !##i(i!te 1ro$r!- to incre!se their inco-e

A##i(i!te -!r&etin$ i% a ty)e o! )er!ormance< (a%ed marketing in which a (u%ine%% reward% one or more a!!i"iate% !or each 0i%itor or cu%tomer (rought (y the a!!i"iate;% own marketing e!!ort% The good thing a(out a!!i"iate marketing i% that you )ay commi%%ion !or e0ery cu%tomer who )"ace% order !or your )roduct% or %er0ice% through that a!!i"iate, %o i! no one )"aced an order you didnJt "o%e anything, Po%%i(i"itie% are end"e%% !or a!!i"iate marketing imagine how many )eo)"e or (u%ine%%e% you can !ind who might (e wi""ing to enter your a!!i"iate )rogram
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He*t cha)ter you wi"" "earn more on who you might (e a("e to enter an a!!i"iate with

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+< Who s-!(( %usinesses

shou(d st!rt !n !##i(i!te 1ro$r!- *ith = *h7

:n a"" indu%trie% there are (u%ine%%e% that might (e in %ame !ie"d (ut not com)eting or in other word% they are not )ro0iding the %ame )roduct or %er0ice% a% your% , and !or any rea%on they may not (e a("e to )ro0ide tho%e )roduct% or %er0ice%, they may "ack !unding , %ki""% , etc , 5owe0er i! they had tho%e )roduct% or %er0ice% (e%ide their own it can (ene!it their (u%ine%% and increa%e their income , you ha0e to "ook !or them and !ind them , o!!er them to 8oin your a!!i"iate
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MARKETING IDEAS

)rogram and in return you )ay them commi%%ion !or e0ery cu%tomer they introduce or e0ery cu%tomer who )"ace% order To make it ea%ier !or you to con0ince them you %hou"d te"" them how thi% a!!i"iate )rogram can a"%o (ene!it their (u%ine%% , i! (e%ide the commi%%ion you )ay them there i% a (ene!it to their (u%ine%% to increa%e %a"e% , you wi"" dou("e your chance to make them enter your a!!i"iate )rogram, 6e creati0e think o! gi0ing di%count to your a!!i"iate% cu%tomer%, %o it wi"" encourage your a!!i"iate to de!inite"y introduce your )roduct% or %er0ice% , (ecau%e there are 2 (ene!it% !ir%t i% the commi%%ion and %econd he wi"" try to increa%e hi% %a"e% with your o!!er.

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+> Wh!t tric&s c!n he(1 s-!((

%usinesses to %e re#erred to -ore 1eo1(e
hat you may not ha0e rea"ized i% that you can e*)onentia""y increa%e your %a"e% with re!erra"% (y a%king your current cu%tomer% to re!er you 6ut how to a%k i% im)ortant (y 8u%t te""ing your cu%tomer% )"ea%e introduce me to your !riend% or !ami"y who might (e intere%ted in my )roduct% or %er0ice% , not many )eo)"e wi"" re!er e0en i! you )ro0ided 0ery good )roduct% or %er0ice%, )eo)"e are (u%y with their own "i0e% and they may !orget you a!ter a whi"e %o to make them remem(er you %hou"d gi0e them an o!!er to introduce you to other% , gi0e them an o!!er which wi"" (ene!it them and their !riend% , !or
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MARKETING IDEAS

e*am)"e i! your cu%tomer% !riend )"aced an order you gi0e (oth o! them a di%count on a )roduct or %er0ice% that might (e u%e!u" to (oth o! them do not o!!er %omething on"y to your cu%tomer , the o!!er %hou"d (e !or (oth o! them , %tati%tic% %how% )eo)"e may !ee" (etraying their !riend% i! the o!!er i% on"y !or them

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+?

Ho* to 1ost 7our %usiness on ,//s o# #ree c(!ssi#ieds in ,/ -inutes

B"a%%i!ied% are amazing Free too"% to )romote your (u%ine%% in your "oca" area, you can ad0erti%e your (u%ine%% in %ection% re"ated to your (u%ine%% they ha0e di!!erent %ection% %uch a% )ainting and decorating, )ro)erty maintenance, )"um(ing, heating, )"a%tering, ti"ing, remo0a", and man y more re"ated to a"" (u%ine%%e% @isit ***)d-!6u)co)u& the7 c!n su%-it 7our %usiness !nd *e%site to ,//s o# c(!ssi#ieds

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+,/

Ho* s-!(( %usinesses c!n #ind ,//s o# 1otenti!( custo-ers e-!i( !ddresses on the internet usin$ so#t*!re

Emi" marketing i% a !ree way to %end your new o!!er% to your )re0iou% cu%tomer% or !ind new target market to emai" to, you )ro(a("y know thi% (ut you may not know there i% a %o!tware ca""ed emai" %)ider it can e*tract a"" emai" addre%%e% through $oog"e %earch 8u%t enter your keyword%

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MARKETING IDEAS

and "ocation, it wi"" e*tract a"" emai" addre%%e% re"ated to that keyword in a !ew minute%. You c!n $et this so#t*!re !t ***)d-!6u)co)u& !t h!(# 1rice

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Here !re 3 re!sons *h7 7ou shou(d st!rt e-!i( -!r&etin$ 1. EMA:? MAFKET:H$ :& TAF$ETED Emai" marketing %o"0e% a"" the inherent )ro("em% o! non< targeted marketing. $one are the day% o! )"acing an ad0erti%ement on te"e0i%ion, on a diner )"acemat, or in a )eriodica" with no contro" o! who wi"" %ee it. ith emai" marketing, you ha0e the a(i"ity to contro" e*act"y who %ee% an emai" (y %egmenting your contact% (a%ed on their "ead %tatu%, demogra)hic%, "ocation or any other data. Targeting emai"% en%ure% that your audience recei0e% content %uited %)eci!ica""y to hi%Iher need%. Emai" marketing make% it %im)"e to cu%tomize your me%%age !or each cu%tomer, !o%tering a higher con0er%ion rate. 2. EMA:? MAFKET:H$ :HBFEA&E& 6FAHD A AFEHE&& ith each emai" %ent, con%umer% are e*)o%ed to your (u%ine%% and your (rand. ith %trategic )"anning, %mart de%ign and targeted content, your (u%ine%% wi"" con%i%tent"y (ui"d 0a"ue. :n doing %o, you %tay to)<o!<mind with your audience. Then, when a cu%tomer need% )roduct% or %er0ice%, your (u%ine%% %tand% a much (etter chance o! turning tho%e "ead% into c"ient% and c"ient% into "oya" cu%tomer%. '. EMA:? MAFKET:H$ :& EA&:?C &5AFEA6?E. There arenJt many !orm% o!
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MARKETING IDEAS

marketing a% ea%y to %hare a% emai" marketing. ith the %im)"e c"ick o! the !orward (utton, %u(%cri(er% can %hare your dea"%, o!!er% and new% with their !riend%. &u(%cri(er% who %hare your emai"% are acting a% (rand ad0ocate%. There!ore, when a %u(%cri(er %hare% an emai" with !riend%, your (rand gain% more e*)o%ure and credi(i"ity. 4. EMA:? MAFKET:H$ :& MEA&UFA6?E Ana"ytic% are indi%)en%a("e to mea%uring the %ucce%% o! any cam)aign. Many marketing channe"% )re%ent am(iguou% and e%timated re%u"t%. Emai" marketing, on the other hand, draw% )reci%e and 0a"ua("e metric%, inc"uding de"i0ery rate%, o)en rate%, c"ick<to<de"i0er rate% and %u(%cri(er retention rate%. E0en (etterG the%e metric% are more than 8u%t num(er% and )ercentage%. They are in%ight% a(out your cu%tomer% (eha0ior% and intere%t%. U%e your emai" marketing cam)aign a% a too" to monitor which in!ormation your con%umer% are mo%t re%)on%i0e to. From there, you can !urther target your marketing %trategy toward% more %ucce%%!u" cam)aign% and to)ic% o! intere%t. ,. EMA:? MAFKET:H$ :& B9&T EFFEBT:LE. Perha)% the mo%t a))ea"ing ad0antage o! emai" marketing i% the return on in0e%tment. Ho )rint co%t%, no )o%tage !ee%, no ad0erti%ing rate%. Emai" marketing i% a% a!!orda("e a% marketing get%. According to the Direct Marketing A%%ociation,
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MARKETING IDEAS

emai" marketing (ring% in 74- !or e0ery 71 %)end, out)er!orming %earch, di%)"ay and %ocia" marketing.

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+,,

Ho* s-!(( %usinesses c!n use S:S to #ind -ore custo-ers

&M& i% one o! the (e%t way% to %end an im)ortant marketing me%%age, and @4, o! the time )eo)"e wi"" read it, (ecau%e they are not e*)ecting an ad they wi"" go through it !ind what i% it a"" a(out @isit ***)d-!6u)co)u& the7 c!n he(1 7ou *ith s-s -!r&etin$ " *ith un%e(ie0!%(e 1rices " the7 c!n e0en #ind 7our t!r$et custo-ers -o%i(e nu-%ers
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3 'ene#its o# S:S :!r&etin$

19

Inst!nt co--unic!tion

Fe)ort% %ugge%t that te*t me%%age% take %e0en %econd% to %end and de"i0er, on a0erage. P"u%, it;% !air to %ay the ma8ority o! mo(i"e or %mart)hone u%er% wi"" ha0e their de0ice% with them mo%t a"" the time, meaning they are more "ike"y to o)en the me%%age in%tant"y < or certain"y within a %hort )eriod a!ter recei0ing it. :n !act, :DB data %how% 12 )er cent o! %mart)hone u%er% check their )hone% immediate"y a!ter waking u), whi"%t 24 )er cent check their% within 1, minute% o! waking u). Few other marketing medium% can (oa%t %uch immediacy, making &M& the c"ear winner when it come% to in%tant communication 29 So(id o1en r!te Take a %econd to con%ider thi%G when it come% to emai", the a0erage o)en rate i% 22.2 )er cent. Direct mai" (oa%t% a %igni!icant"y higher o)en rate o! 41 )er cent Cet &M& %ti"" (eat% them (oth. The a0erage o)en rate o! te*t me%%age% i% a who))ing 4, )er cent making !or /uite an a%tounding di!!erence. hi"%t the%e other !orm% de!inite"y
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ha0e their )"ace within o0era"" marketing %trategie%, there;% no denying that when it come% to actua""y guaranteeing reci)ient% wi"" o)en a )iece o! marketing, te*t me%%age% win the (att"e !air and %/uare. P"u%, the higher the o)en rate, the greater the chance% o! %ucce%%. :t;% %im)"e> 19 Li-ited 1erson!( det!i(s reAuired ith &M& marketing, tho%e who ha0e o)ted in can ty)ica""y choo%e to hand o0er a% much or a% "itt"e in!ormation a% they wi%h. Perha)% they 8u%t want to recei0e the generic di%count me%%age%, or new% o! u)coming %a"e% !rom their !a0ourite retai"er+ :n thi% ca%e, they can %im)"y )ro0ide their mo(i"e num(er and, at a )u%h, their name. 5owe0er other% might "ike to recei0e targeted, (e%)oke in!ormation < "ike detai"% o! when their "oca" )izzeria i% o!!ering a wine ta%ting e0ening, or !ancy knowing when there are %"ot% a0ai"a("e at their !a0ourite hairdre%%er. :n thi% ca%e, they can re"ea%e !urther )er%ona" detai"%. Thi% !"e*i(i"ity %hou"d )ro0e !air"y enticing to )ro%)ect%, a% they are in contro" o! the marketing, not the other way around. 39 Go $reen B $o S:S ant to "ower your com)any;% car(on emi%%ion% and reduce )a)er wa%tage+ &M& i% a medium which ha% a %igni!icant"y "ower im)act on the en0ironment than direct mai". Cou don;t need )a)er, en0e"o)e% or e0en %tam)% < which mean%
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MARKETING IDEAS

marketing co%t% a% a who"e cou"d dro) too. &tati%tic% %how% that 4- )er cent o! the wor"d;% tree% are cho))ed down %im)"y to make )a)er. Don;t (e a )art o! that 4- )er cent < go green with te*t marketing. %9 Gre!ter en$!$e-ent (e0e(s According to the Direct Marketing A%%ociation, the ty)ica" re%)on%e rate on direct mai" i% '.42 )er cent. hen you con%ider that the Mo(i"e Marketing A%%ociation %ay% )eo)"e are !i0e time% more re%)on%i0e to &M& marketing than direct mai", tho%e !igure% add u) to %omething )retty %)ecia". :t;% "ike"y that thi% "ea) i% down to the immediacy with which )eo)"e can engage with a te*t me%%age. Fe%)onding to a )iece o! direct mai" u%ua""y re/uire% com)"eting a !orm, !inding an en0e"o)e, addre%%ing and %tam)ing it, then "ea0ing your home to !ind a )o%t (o*. Fe%)onding to a te*t me%%age take% %econd% and there;% no need to mo0e !rom the e*act %)ot you;re in. :t;% %o ea%y. hy wou"dn;t a com)any want to take ad0antage o! that+>

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+,2 Wh7 s-!(( %usinesses

shou(d !d0ertise on 'in$ se!rch !s *e(( = *h7 itCs so-eti-es %etter th!n Goo$(e

The main rea%on to ad0erti%e on (ing # yahoo i% it% much chea)er than goog"e, a0erage co%t )er c"ick !or %earch ad0erti%ing on (ing i% at "ea%t ' timea% "ower than goog"e &ince (ing # yahoo ad are not a% )o)u"ar a% goog"e it doe%nJt mean you %hou"dnJt ad0erti%e there, (ecau%e you )ay )er c"ick and a% "ong a% )eo)"e are "ooking !or your %er0ice% and c"icking on your ad whi"e you )ay ' time% "e%% than goog"e %earch why wou"dnJt you gi0e it a try and %ince you are a %ma"" (u%ine%% de!inite"y there are

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MARKETING IDEAS

enough %earche% on (ing # yahoo %earch !or a %ma"" a (u%ine%% I# 7ou need he(1 settin$ u1 'in$ = 7!hoo c!-1!i$n !nd 7ou *!nt to $et the %est resu(t 0isit ***)d-!6u)co)u& the7 c!n he(1 7ou

Here is ste1 %7 ste1 $uide to Auic&(7 cre!te ! %in$ = 7!hoo c!-1!i$n

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MARKETING IDEAS

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MARKETING IDEAS

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+,4

Ho* To su%-it 7our *e%site to ,//s directories in (ess th!n ,/ -inutes = *h7
&u(mitting your (u%ine%% detai"% and we(%ite "ink on directorie% wi"" ha0e %o many ad0antage% !or you it wi"" increa%e your ranking in $oog"e and other %earch engine , one o! the mo%t im)ortant !actor% in %earch engine o)timization i% directory %u(mi%%ion the more your we(%ite% ha% (een %u(mitted to the%e directorie% the more your chance to (e !ound in $oog"e %earch and other %earch engine%, 5owe0er directory %u(mi%%ion i% not on"y a(out %earch engine o)timization and getting higher ranking in %earch engine%, the%e day% many )eo)"e wi"" "ook !or your %er0ice% direct"y through the%e

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directorie%, %o itJ% rea""y nece%%ary to (e on a"" the%e directorie% in your "oca" area I# 7ou need he(1 su%-ittin$ 7our *e%site = %usiness det!i(s to ,//s o# directories in ,/ -inutes 0isit ***)d-!6u)co)u& the7 c!n he(1 7ou

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+,6

Secrets o# direct -!i( #or s-!(( %usinesses

i! you want a %ucce%% in direct mai" do not make your mai"% or en0e"o)e "ook "ike an ad , (ecau%e i! you do than more than @1, )ercent o! your mai"% wi"" (e thrown away, the %ecret i% to "ook "ike a %eriou% o!!icia" "etter %o )eo)"e wi"" o)en it , E0en in%ide the en0e"o)e you (etter not to )ut a "ea!"et, (ecau%e again you it wi"" (e thrown away try to write %omething "ike an o!!icia" "etter, encourage the reader to go through the entire "etter and read it a"" (y tick"ing hi% curio%ity I# 7ou need he(1 *ritin$ !nd desi$nin$ !n e##ecti0e direct -!i( 0isit ***)d-!6u)co)u& #or he(1" the7 h!0e !-!Din$ o##ers on ho* to 1ost 7our direct -!i( !t -uch (o*er 1rice th!n 7our
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MARKETING IDEAS

(oc!( 1ost o##ice" D:A6U c!n e0en he(1 7ou #ind 7ou t!r$et custo-ers !ddresses in 7our (oc!( !re!

'ene#its o# direct -!i(9 According to the United &tate% Po%ta" &er0ice, 43 )ercent o! con%umer% (ring in their mai" the day itJ% de"i0ered, and 22 )ercent %ort through it immediate"y. Thi% mean% there are )eo)"e who cou"d (e %eeing your direct mai" marketing cam)aign immediate"y who cou"d )otentia""y come "ooking !or your (u%ine%%. Direct mai" cam)aign% a""ow you to target on a %)eci!ic grou) o! indi0idua"% who are mo%t "ike"y to want or need the )roduct% and %er0ice% your com)any )ro0ide%. Thi% mean% a higher F9: than i! you were to do ma%% ad0erti%ing, "ike a TL or )rint ad0erti%ement. Cou can cu%tomize your direct mai" cam)aign (y addre%%ing your cu%tomer% (y name and addre%%ing their need% %)eci!ica""y. hen you %)eak direct"y to your audience, they are more "ike"y to re%)ond. There are mu"ti)"e o)tion% !or your direct mai" cam)aign that can !it your direct mai" cam)aign need%. Bhoo%e anything !rom a "etter to

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a )o%tcard to a (rochure, whiche0er way your me%%age wi"" get acro%% the (e%t. &ending a direct mai" cam)aign a""ow% you to )hy%ica""y )ut your me%%age in the hand% o! your target audience. Cou can make an e0en greater im)re%%ion (y inc"uding additiona" materia" "ike cou)on%. Direct Mai" Bam)aign% are ea%i"y mea%ura("e and can a""ow you to %ee e*act"y how e!!ecti0e they are !or your com)any. &im)"y track the in/uirie% recei0ed or count the num(er o! cou)on% redeemed. Thi% wi"" he") you with !uture direct mai" marketing cam)aign% (y a""owing you to %ee e*act"y what work% !or your audience.

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+,3

Se!rch en$ine o1ti-iD!tion str!te$ies to he(1 s-!(( %usinesses $et on ,st 1!$e o# Goo$(e
6y %earch engine o)timization you wi"" increa%e your chance to (e %een in $oog"e and other %earch engine%, $oog"e %earch engine wi"" recogni%e you i! your (u%ine%% key word% and "ink% are %hared on other %ite% , the more you %hare your "ink on other %ite% the higher your chance to (e %een in $oog"e %earch engine Cou can increa%e your ranking in %earch engine% (yG

Directory %u(mi%%ion% &ocia" (ookmarking rite artic"e% and "ink them to your we(%ite Pre%% re"ea%e %u(mi%%ion% 6"og )o%ting
Page ,3

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***)d-!6u)co)u& 1ro0ides SEO 1!c&!$es !t 0er7 !##ord!%(e 1rices

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+,; Wh!t Free so#t*!re c!n he(1 s-!((

%usinesses to #ind out *h!t e5!ct(7 7our custo-ers !re interested in" it he(1s 7ou -!&e %etter decisions

ith $oog"e ana"ytic% you can check what your cu%tomer% are intere%ted in when they 0i%it your we(%ite, you !ind out which %er0ice% they ha0e %)ent time reading a(out, how many time% they ha0e (een 0i%iting that )age, what 0i%itor% %earched !or you on $oog"e to enter your we(%ite. Cou can check your 0i%itorJ% age, gender, geogra)hica" area and their (eha0iour on your we(%ite, you can e0en !ind out who re!erred you to your 0i%itor%

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A"" the%e data wi"" he") you make deci%ion on what )roduct% or %er0ice% your cu%tomer% are intere%ted in, %o you can concentrate on %e""ing tho%e more Cou can !ind out what they are not rea""y intere%ted %o you wi"" not in0e%t any more time or money on tho%e )roduct% Cou can !ind out what gender%, or age i% more intere%ted on which )roduct or %er0ice %o you organize or introduce new )roduct% or %er0ice% (a%ed on their )re!erence%. Bhecking geogra)hica" area wi"" a"%o gi0e more detai"% o! where you 0i%itor% come !rom, and (a%ed their "ocation you can !ind out how wea"thy they are, it he")% make (etter deci%ion on )ricing you can check who re!erred the%e 0i%itor% to your we(%ite, "etJ% %ay you ha0e (een re!erred (y $oog"e organic %earch, %ocia" media% , emai" or any other we(%ite , %o you can concentrate in tho%e o)tion% more to get more 0i%itor% I# 7ou need he(1 inst!((in$ Goo$(e !n!(7tics on 7our *e%site 0isit ***)d-!6u)co)u& the7 c!n he(1

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Ste1 %7 ste1 $uide to set u1 7our Goo$(e !n!(7tics9 Li%it www.goog"e.comIana"ytic%I create an account there

Then Fo""ow the%e in%truction% to u%e $oog"e Ana"ytic% to co""ect data !rom we(%ite%. To com)"ete thi% )roce%%, you mu%t ha0e acce%% to your we(%ite %ource code, (e re"ati0e"y com!orta("e with 5TM? Dor ha0e a de0e"o)er that can he") youE, and ha0e a $oog"e Ana"ytic% account and )ro)erty %et u) To %et u) the we( tracking codeG 1. Find the tracking code %ni))et !or your )ro)erty. Sign in to your Analytics account, and clic Admin in the top menu bar! "rom the Account and Pro)erty columns, select the property you#re wor ing with! Clic $rac ing %n&o ' $rac ing Code!

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2. Cou %hou"d %ee a (o* with %e0era" "ine% o! Ma0a&cri)t in it. E0erything in thi% (o* i% your tracking code %ni))et. :t %tart% with N%cri)tO and end% with NI%cri)tO. '.Bo)y the %ni))et. (on#t edit your snippet! )ust copy it! *ou might want to paste it into a te+t document i& you#re worried about accidentally losing or changing the snippet &rom your clipboard! 4.Pa%te your %ni))et Duna"tered, in itJ% entiretyE into e0ery we( )age you want to track. Pa%te it immediate"y (e!ore the c"o%ing NIheadO tag. %& your website uses templates to generate pages, enter it ,ust be&ore the closing tag in the &ile that contains the the-head. section!

www.DMA4U.co.uk

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MARKETING IDEAS

,. Bheck your %et u). /a e sure that the trac ing snippet installed on your website matches the code shown in the 0iew, I# itCs di##icu(t #or 7our to do 0isit ***)d-!6u)co)u& #or he(1

'e(o* !re so-e i-!$es o# ho* Goo$(e !n!(7tics (oo&s (i&e

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

+,<

Ho* Goo$(e c!n he(1 s-!(( %usinesses #ind out *h!t ser0ices or 1roducts to introduce in #uture %!sed on 1eo1(eEs se!rch = interests
Ce% there i% %uch a thing (ut many )eo)"e do not know a(out, (ut tho%e who know a(out it take a 0ery $oog"e ad0antage o! it, do their market re%earch through $oog"e and (a%ica""y they %a0e their (u%ine%% on in0e%ting and %)ending time on %omething that may not rea""y ha0e a good re%u"t 5ere i% how Li%it adword%.goog"e.com create an account there ?ogging to your adwrod% account, 9n to) menue c"ick on Too"% # ana"ytic% D%ee in the image hereE

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MARKETING IDEAS

Cou wi"" %ee thi% )age (e"ow, then c"ick on P%earch !or new keyword and ad grou) idea%Q

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

Cou wi"" %ee thi% )age

How %tart your re%earch , enter keyword% you want to re%earch a(out , then %et "ocation , "anguage etc on thi% )age , c"ick get %tarted you wi"" %ee how

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MARKETING IDEAS

many )eo)"e e0erything are %earching !or that keyword , How you %hou"d (e creati0e and %earch a"" re"ated keyword% or )hra%e% which i% re"ated to your (u%ine%%, to !ind i% there rea""y a demand !or it (e!ore you make deci%ion and in0e%t in introducing a new )roduct or %er0ice%

I# 7ou need he(1 #or ! 1ro#ession!( -!r&et rese!rch #or !n !##ord!%(e 1rice #or s-!(( %usinesses 0isit ***)d-!6u)co)u& #or he(1

www.DMA4U.co.uk

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MARKETING IDEAS

+,>

Ho* to re$ister 7our %usiness on Goo$(e -!1s" (et (oc!(s #ind 7ou

6e"ow are rea%on% why you %hou"d regi%ter on your (u%ine%% on goog"e ma)% $oog"e P"ace% !or 6u%ine%% gi0e% you acce%% to !ree too"% that he") your (u%ine%% get on"ine, (e !ound on $oog"e &earch and Ma)% and get c"o%er to your cu%tomer%. :tJ% the ea%ie%t way to manage your (u%ine%% acro%% $oog"e < and itJ% !ree. 'e #ound !cross Goo$(e 42@ o! con%umer% %earch !or "oca" (u%ine%%e% on"ine. 6e there when theyJre "ooking !or you with a (u%ine%% "i%ting = the ea%ie%t way to %how u) on $oog"e &earch and Ma)%.

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MARKETING IDEAS

1%prove yo r 3 siness in(o

Make %ure that your cu%tomer% !ind the right in!ormation a(out your (u%ine%% (y u)dating your hour%, addre%%, contact in!ormation and )hoto%.

www.DMA4U.co.uk

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MARKETING IDEAS

4onne#t wit" yo r # sto%ers

Kee) your cu%tomer% in the know (y %haring )hoto%, u)date%, new% and %)ecia" o!!er%.

www.DMA4U.co.uk

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MARKETING IDEAS

!espond to # sto%er reviews

Under%tand cu%tomer !eed(ack !rom acro%% the we( and ea%i"y re%)ond to $oog"e re0iew% a% the (u%ine%% owner

www.DMA4U.co.uk

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MARKETING IDEAS

Here is ste1 %7 ste1 $uide on ho* to re$ister 7our %usiness on Goo$(e -!1s9 Li%it www.goog"e.co.ukI(u%ine%%I)"ace%!or(u%ine%%I Cou wi"" %ee thi% )age (e"ow c"ick on get %tarted !or !ree (utton D%ee imageE

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Then you wi"" %ee thi% )age (e"ow which i% $oog"e ma) it%e"!

www.DMA4U.co.uk

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MARKETING IDEAS

&earch !or you (u%ine%% name to !ind out i! you are a"ready there or not , $oog"e automatica""y regi%ter% many (u%ine%%e% there howe0er e0en i! you are there you %hou"d %ti"" regi%ter your%e"! a% an admin to 0iew and manage e0erything in your account , :! $oog"e doe%nJt !ind your (u%ine%% you wi"" (e a%ked to enter your e*act addre%% and (u%ine%% name D%ee imageE Fi"" u) the !orm

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

Then you wi"" %ee thi% )age here c"ick on 0eri!y (y )o%t code

www.DMA4U.co.uk

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MARKETING IDEAS

Then you wi"" %ee thi% )age D%ee imageE

B"ick on %end )o%tcard and you wi"" recei0e a )in code in 2 week% time in )o%t

www.DMA4U.co.uk

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MARKETING IDEAS

Then come (ack to your account and enter that )o%t code and your (u%ine%% wi"" (e on $oog"e ma)%, !or tho%e who are a"ready on $oog"e ma)% (ut you donJt ha0e acce%% to manage your account , i! your )hone num(er i% a"%o a0ai"a("e with $oog"e they can con!irm you a% (u%ine%% owner (y )hone , i! your num(er i% not there , they wi"" con!irm (y )o%t %o why not to take ad0antage o! thi% amazing !eature and "et the entire neigh(ourhood %ee you and !ind i! you do not ha0e o!!ice you %ti"" can u%e your re%identia" addre%% to regi%ter your (u%ine%%

i! you are con!u%ed or you donJt ha0e enough time to do thi% 0i%it www.dma4u.co.uk they can he") you

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MARKETING IDEAS

+,? Wh!t is the %est *!7 o# !d0ertisin$

#or s-!(( %usinesses i# 7ou *!nt to t!r$et on(7 4 -i(e r!dius nei$h%ourhood

To %tand our among your "oca" com)etitor% who in your "oca" area, i! %omeone i% "ooking !or your )roduct% or %er0ice% in your area your wi"" (e the !ir%t to a))ear on $oog"e ma)% Here is the ste1 %7 ste1 $uide to !d0ertise *ith Goo$(e

www.DMA4U.co.uk

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MARKETING IDEAS

5owe0er a!ter going through thi% guide i! you %ti"" think itJ% con!u%ing or your need )ro!e%%iona" he") to %etu) your cam)aign 0i%it www.dma4u.co.uk 1.Fir%t regi%ter your (u%ine%% on goog"e ma)% %ee )re0iou% cha)ter !or %te) (y %te) guide or 0i%it thi% "ink www.goog"e.co.ukI(u%ine%%I)"ace%!or(u%ine%%I And !o""ow in%truction on %creen 2. 0i%it thi% )age htt)GIIwww.goog"e.co.ukI(u%ine%%I)"ace%!or(u%ine% %I)remium<!eature%I Cou wi"" %ee thi% )age D%ee imageE then c"ick get %tarted

www.DMA4U.co.uk

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MARKETING IDEAS

'. :! you ha0e a"ready (een regi%tered on $oog"e ma)% you wi"" %ee your (u%ine%% on ne*t )age choo%e it then !o""ow the in%truction on %creen

:! you need he") to %et u) your cam)aign and to he") you get the mo%t out o! your cam)aign 0i%it www.dma4u.co.uk

www.DMA4U.co.uk

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MARKETING IDEAS

+2/ Where s-!(( %usinesses

7e!rs #ree *e%site hostin$

c!n $et 3

:! you a"ready ha0e a we(%ite or i! you donJt ha0e a we(%ite at a"" DMA4U can )ro0ide you with , year% !ree ho%ting how much wi"" that %a0e you in , year% + to !ind out more 0i%it www.dma4u.co.uk and a%k !or , year% !ree ho%ting

www.DMA4U.co.uk

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MARKETING IDEAS

+2,

Wh7 = ho* to su%-it 7our *e%site to to1 ,/ se!rch en$ines

:! you ha0e (een thinking that )eo)"e on"y %earch through goog"e are wrong there are another 4 %earch engine% which mu%t %u(mit your we(%ite and (u%ine%% detai"% to , i! you rea""y care a(out your (u%ine%% and want to (e where0er )eo)"e are "ooking !or you, you donJt ha0e to mi%% any chance The%e to) 1- %earch are "i%ted (e"ow
19 www.yahoo.com 29 www.(ing.com 19 www.a%k.com 39 www.%earch.ao".com
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MARKETING IDEAS

%9 www. duckduckgo.com ;9 www.home.mywe(%earch.com <9 www.in!o%)ace.com =9 www.dog)i"e.com >9 www.c"u%ty.com 109

www.goog"e.com

to re$ister 7our %usiness on these se!rch en$ines 0isit ***)d-!6u)co)u&

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MARKETING IDEAS

+22

Ho*" *h7 = *here s-!(( %usinesses c!n te!- u1 *ith non co-1etin$ %usinesses #or !d0ertisin$

&haring your ad% wi"" %a0e you a"ot o! money and wi"" (ene!it your (u%ine%% , "ook !or non com)eting (u%ine%%e% which might (e re"ated to your (u%ine%% , you can !ind other (u%ine%%e% contact detai"% on (u%ine%% directorie% , itJ% (etter !or you to !or (u%ine%%e% %ame %ize a% your% , it wi"" (e ea%ier to con0ince them to team u) with you !or ad0erti%ing you can team u) !or mo%t o! )rint ad0erti%ing , %uch a% direct mai"% , )o%ter% , "ea!"et%, (anner ad0erti%ing, magazine ad0erti%ing , etc e0en !or on"ine ad0erti%ing you can %hare each other )roduct% or %er0ice% on your we(%ite% %ocia" media )age%
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MARKETING IDEAS

+24

Ho* to ! cre!te (o7!(t7 sche-e #or s-!(( %usinesses = *h7

hy %et u) a "oya"ty )rogram+ According to Mu)iter Fe%earch, a))ro*imate"y 2, )ercent o! con%umer% ha0e at "ea%t one "oya"ty card. hen im)"emented we"", the%e )rogram% can (ene!it (oth cu%tomer% and (u%ine%%e% a"ike. Sho*s custo-ers the7 !re 0!(ued& :t i% one thing
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MARKETING IDEAS

!or a (u%ine%% to %ay Athank youA at the (ottom o! e0ery in0oice or recei)t and another thing to communicate that !ee"ing (y gi0ing a cu%tomer %)ecia" o!!er% and )erk%. Make )eo)"e !ee" %)ecia" !or doing (u%ine%% with you. Encour!$es return %usiness) hen )eo)"e ha0e a num(er o! o)tion% to choo%e !rom, %ometime% the mere know"edge they may earn a reward !rom a )articu"ar retai"er i% enough to in!"uence their choice. :! you )"ace )articu"ar "imit% on your )rogram < %uch a% an e*)iration date < you may a"%o (e a("e to encourage )eo)"e to %ho) %ooner rather than "ater. He(1s 7ou $!ther in#or-!tion) Cou can co""ect in!ormation !rom the mem(er% o! your "oya"ty )rogram to "earn more a(out your cu%tomer (a%e. For e*am)"e, %ome )rogram% o!!er you the o))ortuntity to track cu%tomer %)ending ha(it% with your cu%tomer management %o!tware and gather data on demogra)hic%. Mem(er% o! your "oya"ty )rogram may a"%o (e more "ike"y to return a cu%tomer %ur0ey and )ro0ide u%e!u" !eed(ack. Lo*Bcost !d0ertisin$) :! cu%tomer% %ee your name on a mem(er%hi) card whene0er they o)en their
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MARKETING IDEAS

wa""et or on an emai" when they check their in(o*, you are taking ad0antage o! "ow<co%t ad0erti%ing. Additiona""y, the in!ormation gathered !rom the%e )rogram% can he") you )"an out your marketing (udget (y identi!ying who i% more "ike"y to %)end.

&etting u) a "oya"ty )rogram Let 1eo1(e o1t in) :! you want high )artici)ation in your )rogram, "et )eo)"e o)t in. 9n your we(%ite or at your ca%h regi%ter, gi0e cu%tomer% the o)tion o! !i""ing out a !orm to 8oin your "oya"ty )rogram, with the )romi%e o! recei0ing regu"ar or occa%iona" %)ecia" o!!er% !orm your (u%ine%%. Kee) track o! the%e emai" addre%%e% Kee1 it e(ite) :! you want to "imit )artici)ation to tho%e cu%tomer% who %)end the mo%t, you cou"d con%ider o!!ering in0itation% to a %e"ect !ew. Issue -e-%ershi1 c!rds or nu-%ers) Breate a rea" or 0irtua" mem(er%hi) card that cu%tomer% can u%e to track their )urcha%e% and work their way u) to a di%count. Mem(er%hi) card% can (e a ma8or in!"uence on cu%tomer%;
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MARKETING IDEAS

(eha0iour. A!ter a"", i! they know it wi"" take 8u%t three more )urcha%e% at your (u%ine%% to earn their reward, why wou"d they go anywhere e"%e+ Send re$u(!r e-!i(s) &et u) an emai" new%"etter to communicate with "oya"ty )rogram mem(er% %o they !ee" "ike they;re )art o! an e"ite grou). The%e emai"% can (e !i""ed with u%e!u" content, de%cri)tion% o! new )roduct% and %)ecia" o!!er%. For e*am)"e, i! you %e"" (ody care )roduct%, your emai" new%"etter might contain ti)% on how to dea" with dry winter %kin, an e*)"anation o! the ingredient% in your newe%t (ody wa%h and a cou)on !or , )ercent o!! o! the cu%tomer;% ne*t order.

5ow to %tructure reward%+ 'u7 nine" $et one #ree) Thi% i% the method u%ed (y a num(er o! co!!ee %ho)%, which gi0e 0i%itor% their 1-th drink !ree. Cou can u%e thi% a% a mode" and tai"or the %)eci!ic% to your (u%ine%%.

www.DMA4U.co.uk

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MARKETING IDEAS

Discounts) Particu"ar"y i! you run a %er0ice<(a%ed (u%ine%%, it may make %en%e to o!!er a di%count on !uture order% to cu%tomer% who %)end a(o0e a certain amount. For e*am)"e, award a 1- )ercent< o!! cou)on !or e0ery 71-- cu%tomer% %)end in a %ing"e order. C(u%s) Mo%t %u)ermarket% o!!er a c"u(<%ty"e reward% )rogram, which track% their )urcha%e% and )ermit% certain ad0erti%ed dea"% on"y to tho%e who are a mem(er. Thi% method may work we"" !or (u%ine%%e% that are keen on targeted ad0erti%ing. Re*!rds #or 1!7in$ u1#ront) &ma"" (u%ine%% owner% can o!!er their regu"ar cu%tomer% an incenti0e to )ay ahead. Thi% can a"%o he") with ca%h !"ow management. Contests) Cou cou"d ho"d regu"ar conte%t% to write re0iew% !or )roduct%, come u) with idea% !or the regu"ar emai" new%"etter < or %im)"y ho"d a ra!!"e !or a"" cu%tomer% who %)end more than a %et amount in a gi0en month. :! you need to create and de%ign a )ro!e%%iona" "oya"ty %cheme 0i%it www.dma4u.co.uk they can he")
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MARKETING IDEAS

+26

Ho* s-!(( %usinesses c!n use #ree s1!ces in (oc!( !re! to 1ro-ote their %usiness
:n%ta"" your (anner on )ro)ertie% con%truction or any )"ace %imi"ar to that under

Treat your )remi%e% "ike a (i""(oard, "ook at the%e image% (e"ow to get %ome idea%G

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

:! you need he") with a creati0e idea 0i%it www.dma4u.co.uk they can he")

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MARKETING IDEAS

+23

Ho* s-!(( %usinesses c!n use their 1re-ises to !d0ertise *ith ! cre!ti0e desi$n *hich *i(( &ee1 7ou in -ind o# 1eo1(e 1!ssin$ %7 #ore0er

?ook at the%e image% (e"ow to get %ome idea% o! what you can do on your )remi%e%

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MARKETING IDEAS

www.DMA4U.co.uk

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MARKETING IDEAS

www.DMA4U.co.uk

Page 1--

MARKETING IDEAS

I# 7ou need he(1 *ith ! cre!ti0e ide! 0isit ***)d-!6u)co)u& the7 c!n he(1

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MARKETING IDEAS

+2; Wh!t s-!(( %usinesses

c!n o##er #or #ree *hich *i(( re!((7 !ttr!ct custo-ers

Here !re so-e 0er7 e##ecti0e o##ers 1E'u7 one $et one #reeG you can u%e the%e o!!er !or "ow co%t )roduct% , or %er0ice% 2E Gi#t 0oucherG you can o!!er di%count on new )roduct or %er0ice% with your 0oucher, the (ene!it i% the cu%tomer wi"" return rather than going e"%ewhere ne*t time 'E ,/F O## DiscountG te""ing your cu%tomer% a(out a di%count i% a good idea i! they a"ready know your )re0iou% )rice, %o i! they %ee a di%count they might get e*cited, (ut i! you %im)"y te"" new cu%tomer% who doe%nJt know your )roduct or %er0ice you wonJt get much out o! it

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MARKETING IDEAS

4EStudent discount9 gi0ing di%count to %tudent% ha0e a rea""y good ad0antage, it %)read% around 0ery !a%t (ecau%e mo%t %tudent% "i0e in %hared hou%e% or dorm%, and they meet 1--% o! other !riend% in co""ege e0eryday at "unch time or a!ter c"a%%e%, and i! they !ind %omething e*citing they te"" each other ,EFree tri!(9 i! you ha0e a )roduct or %er0ice% which you are a("e to gi0e it !or !ree tria" you mu%t do it , (ecau%e i! you ha0e %omething u%e!u" and )eo)"e donJt %ti"" (e"ie0e in it , that way they wi"" de!inite"y wi"" (uy it a!ter they ha0e tried, (e creati0e and think it doe%nJt ha0e to the entire )roduct or %er0ice !or !ree tria" 1E Free GHC When You 'u7 GYC G (a%ica""y itJ% a trick to make )eo)"e (uy more, another way o! gi0ing di%count i! they (uy 2 )roduct% at the %ame time, howe0er a% mentioned a(o0e ta"king a(out di%count to cu%tomer% who donJt know a(out your )roduct% or %er0ice% i% not a good %trategy, (ut Free RSJ hen Cou 6uy RCJ wi"" work (etter 2E !c&!$e De!(s9 you com(ine a %e0era" )roduct% or %er0ice% gi0e it a "ower )rice than (uying each %e)arate"y and te"" the cu%tomer% how much they wi"" %a0e i! they (uy it a% )ackage, they
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MARKETING IDEAS

wi"" (e )%ycho"ogica""y a!!ected to (uy i! you ha0e mi*ed the right )roduct% or %er0ice% into one )ackage 3E ro0ide A Gu!r!ntee9 i! you rea""y tru%t in your own )roduct% or %er0ice% gi0e your cu%tomer% a guarantee and dou("e your %a"e%, it gi0e% cu%tomer% a greater con!idence to con0ince them%e"0e% to )ay 4E %u7 no* 1!7 (!ter9 i! you )roduct% or %er0ice% worth a(o0e 744 )ay)a" got an amazing !inance !or your cu%tomer%, you get )aid now and (y )ay)a" (ut your cu%tomer% wi"" ha0e 1 month% time to )ay, thi% !eature i% current"y on"y a0ai"a("e in united %tate% howe0er %oon it wi"" (e a0ai"a("e in other countrie% !or more in!o 0i%it thi% )age www.)ay)a".comIwe(a))%Im))I(i""me"ater< )roducto0er0iew 1-E #ree Auote or consu(t!tionG thi% one i% a mu%t and i gue%% you may a"ready know, howe0er i ha0e to mention it here !or tho%e who !orgot a(out it I# 7ou need he(1 cre!tin$ ! 1ro#ession!( o##er 0isit ***)d-!6u)co)u&

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MARKETING IDEAS

+2<

Ho* Te(e-!r&etin$ c!n he(1 s-!(( %usinesses #ind -ore custo-ers

Te"emarketing i% not on"y !or %e""ing a %er0ice, there are %o many way% to get ad0antage o! thi% "ow co%t marketing too", i! you "o0e your (u%ine%% you mu%t a"" )o%%i("e way% to !ind more cu%tomer%, E0en i! your )roduct% or %er0ice% got no way to (e %o"d o0er the )hone there i% %ti"" %ome way% to take that te"emarketing can he") you, Cou can !ind other (u%ine%%e% contact num(er% !rom your "oca" (u%ine%% directory, in0ite them to your a!!i"iate )rogram, ta"k to them and try to team u) with them !or ad0erti%ing , or at "ea%t a%k them to %hare your )roduct% or %er0ice% on their we(%ite and %ocia" media% and you do the %ame in return. :! you are not good at te"emarketing "et DMA4U he") you, they can !ind you target where0er in the
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MARKETING IDEAS

wor"d they are contact them and introduce your o!!er% to them , (ut do you what i% e0en more amazing + they on"y charge 71.1 an hour inc"uding e0erything, and they wi"" e0en record a"" con0er%ation !or you, imagine in 1- hour% which wi"" on"y co%t% 711 how many )eo)"e they can contact to introduce your )roduct% %er0ice% etc Li%it www.dma4u.co.uk !or more in!o

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MARKETING IDEAS

+2> Wh7 s-!(( %usinesses

c!n !ttr!ct -ore custo-ers %7 1ro0idin$ -ore ser0ice th!n discount

Cou donJt ha0e to a"way% gi0e di%count% to attract cu%tomer%T di%count% wi"" cut your re0enue a!ter !inding a cu%tomer with %o much ad0erti%ement co%t% and tra0e""ing co%t% etc. Cou can o!!er a com)"imentary )roduct or %er0ice !or !ree There are many e*am)"e% 8u%t think a(out it to !ind out more in your trade. Thi% way you make your ad% more attracti0e. A"way% try to (e di!!erent with other% e0en in your o!!er%.

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MARKETING IDEAS

+2?

Ho* S-!(( %usinesses c!n %e #ound on Goo$(e se!rch %7 usin$ soci!( -edi! 1!$e

Po%ting your we(%ite "ink% and keyword% on your %ocia" media )age% i% one o! the mo%t e!!ecti0e way% which wi"" make %earch engine% recognize your we(%ite a% an acti0e )o)u"ar we(%ite , and a% you may a"ready know the more your we(%ite "ink ha% (een %hare% on the internet the higher your ranking in $oog"e %earch 6UT to get a much (etter re%u"t you mu%t try to increa%e your "ike% and !o""ower% on your %ocia"
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MARKETING IDEAS

media )age%, a "ink o! your we(%ite %hared on a )o)u"ar %ocia" media )age with 1--% o! !o""ower% wi"" gi0e you higher credit (y %earch engine% than a %ocia" media )age with no !o""ower% Make %ure you ha0e )ro!e%%iona" co0er and )ro!i"e de%ign% !or your %ocia" media )age%, I# 7ou need he(1 #or 1ro#ession!( soci!( -edi! 1!$es desi$ns 0isit ***)d-!6u)co)u& 9n ne*t cha)ter you wi"" !ind out how to get 1---% o! !o""ower% and !an% on your %ocia" media )age% in 24 hour%

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+4/

Ho* in 26 hours 7ou c!n $et ,3// (i&es on 7our F!ce%oo& 1!$e" it costs .4/ on(7
Face(ook i% one the mo%t )o)u"ar %ocia" media %ite% and a"" (u%ine%%e% mu%t (e there, i! not you are "o%ing your cu%tomer% tru%t, %tati%tic% %how% (u%ine%%e% with %ocia" media )age% ha0e 3-@ more chance to con0ert 0i%itor% to cu%tomer% howe0er %ome (u%ine%%e% are %hy to (e on %ocia" media )age% (ecau%e they ha0e no "ike% on their !ace(ook )age% (ut you DMA4U i% here to he") you get 1,-- "ike% on your )age in 24 hour% it co%t% 7'- on"y %o 0i%it www.dma4u.co.uk to !ind out. (y the way !ace(ook )age with more "ike% wi"" increa%e your we(%iteJ% ranking on $oog"e %earch

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+4, Ho* in 26 hours 7ou c!n $et ,3//

#o((o*ers on 7our Goo$(e 1(us 1!$e" it costs .4/ on(7
9ne o! the main rea%on% !or ha0ing a $oog"e )"u% )age i% that you %hou"dnJt me%% with king o! the internet $99$?E i! they ha0e come u) with a %ocia" media %ite they wi"" !orce e0ery(ody to %ign u) !or it, and there are %e0era" rea%on% current"y which are !or the %ake $oog"e %earch engine %haring your we(%ite on $oog"e )"u% wi"" gi0e more credit in %earch engine% than !ace(ook, i! you want to create ad on $oog"e ad word%, there i% an e*ten%ion which i% a%king to attach your $oog"e )"u% !o""ower% at the end o! your ad, you are not !orced to do it (ut i! your com)etitor% do it then you mu%t do it too %o (etter to act now and get your%e"! a $oog"e )"u% and !o""ower%,

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MARKETING IDEAS

DMA4U can he") you get 1,-- !o""ower% in 24 hour% !or 7'- on"y %o (e!ore it% too "ate 0i%it www.dma4u.co.uk and get %ome !o""ower% on your $oog"e )"u% )age

A% e*)"ained a(out !ace(ook )age , !or $oog"e )"u% )age and any other %ocia" media )age% which ha% more !o""ower%, %earch engine% wi"" gi0e more credit to their we(%ite% which i% %hared on them and "ink to them, %o i! you want to (e !ound on $oog"e thi% i% one the mo%t im)ortant way%

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+42

Ho* in 26 hours 7ou c!n $et ,3// #o((o*ers on 7our T*itter 1!$e" its costs .4/ on(7
Twitter i% another )o)u"ar %ocia" media )age e0en i! you donJt want to (e there you ha0e to (e !or the %ake o! %earch engine% To make your cu%tomer% !ee" (etter a(out your (u%ine%% and tru%t and !or your (u%ine%% to "ook )ro!e%%iona" you donJt ha0e to mi%% anything, you mu%t (e where0er )eo)"e may ha0e concern to %ee you. You c!n $et ,3// t*itter #o((o*ers i# 7ou 0isit ***)d-!6u)co)u& it costs .4/ on(7

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+44

Ho* s-!(( %usinesses c!n use YouTu%e #or FREE to $ener!te (e!ds to

their %usiness
Did you know CouTu(e i% the %econd (igge%t %earch engine+ And that not the on"y thing 0ideo% wi"" a))ear in $oog"e we( %earch a% we"", The%e day% many )eo)"e "ook !or )roduct% or %er0ice% on CouTu(e , %o i! you care a(out your (u%ine%% and you want to (e there where0er %omeone i% "ooking !or your )roduct% or %er0ice% you mu%t (e on CouTu(e too , (ut you might (e thinking how , you might (e thinking :Jm not good at !i"ming or )re%enting anything on a camera, donJt worry there are a !ew trick% to get it done /uick"y and ea%i"y %omething that any(ody can do,

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Mu%t take )icture% o! your %am)"e )roduct% or %er0ice%, and u%e window% mo0ie maker to create a 0ideo out o! tho%e )icture. indow% mo0ie maker i% a %o!tware which i% )re< in%ta""ed on window%, 8u%t %earch !or it in your Pc to !ind it, itJ% 0ery %im)"e to u%e 8u%t drag and dro) )icture% into it ,you can e0en drag and dro) mu%ic into it and c"ick %a0e a% mo0ie , thatJ% a"" , now you ha0e a 0ideo Breate a% many 0ideo a% you can !or a"" your %er0ice% and key word u)"oad them on CouTu(e and at the end o! each 0ideo on de%cri)tion )art add your we(%ite "ink to , attaching your we(%ite to your 0ideo% on CouTu(e i% another way that %earch engine% wi"" credit your we(%ite to gi0e you higher ranking. Another way o! u%ing CouTu(e which i% e0en much (etter, i% to create he")!u" how to 0ideo% re"ated to you (u%ine%% or indu%try you are in , 6e creati0e there i% a"way% %omething you can %ay At the end o! tho%e 0ideo% introduce your %er0ice% or )roduct% Do not undere%timate the )ower o! CouTu(e, you wi"" ha0e a "ot o! 0iewer% 0ery !a%t, (ecau%e
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MARKETING IDEAS

CouTu(e i% not a% (u%y a% $oog"e %earch you ha0e more chance to %tand out :! you need he") creating 1--% o! 0ideo% re"ated to your (u%ine%% !or CouTu(e 0i%it www.dma4u.co.uk they can he") you do the%e at 0ery a!!orda("e )rice% to %a0e time

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+46

Ho* s-!(( %usinesses c!n %e #ound on Around:E -o%i(e !11(ic!tions

There are more than 1- mo(i"e a))"ication% that many )eo)"e the%e day% u%e to !ind their neare%t )roduct% or %er0ice%, 6e"ow are %ome o! them , ha0e "ook at the%e )icture% to under%tand what they are e*act"y and at the end you wi"" "earn how to regi%ter on a"" the%e a))% at the %ame time

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MARKETING IDEAS

Around -e !11

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Find ne!r -e !11

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MARKETING IDEAS

Ne!r -e !11

(!ces !round

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MARKETING IDEAS

Wi&i !round -e

T!$*h!t" %est 1(!ces !round !11

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MARKETING IDEAS

Wor(d !round -e IWA:J !11

(!ces ne!r = !round -e

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MARKETING IDEAS

Ne!r%7 -e !11

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MARKETING IDEAS

Wh!tCs !round -e !11

Cou can regi%ter !or a"" the%e a))% at the %ame time (y regi%tering your (u%ine%% on $oog"e Ma)%. !or %te) (y %te) guide on how to regi%ter your (u%ine%% on $oog"e ma)% re!er to )re0iou% cha)ter%

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+43

Ho* s-!(( %usinesses c!n cre!te o##ers = 1ost the- on to1 ,/ 0oucher sites" its #ree !d0ertisin$
Loucher we(%ite% wi"" emai" your o!!er% to a"" their regi%tered mem(er and they wi"" a"%o di%)"ay your o!!er on their we(%ite%, howe0er o!!er %ite% wi"" charge a )ercentage o! any o!!er %o"d through their we(%ite. Thi% i% a !ree ad0erti%ing !or your (u%ine%%, they wi"" do a"" the hard work to %end your o!!er to )eo)"e and you on"y )ay them i! %omeone )"aced an order, 5owe0er to %tand out you and attract )eo)"e you %hou"d think o! a good o!!er to "earn more a(out how to create a good o!!er re!er to )re0iou% cha)ter%

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6e"ow are %ome o! the%e %ite% in the UK, to !ind out your "oca" 0oucher and o!!er %ite% %im)"y %earch !or to) 1- 0oucher %ite% in your country htt)GIIwww.grou)on.comI htt)GIIwww.wowcher.co.ukI www."i0ing%ocia".com htt)GIIwww./uidco.comI htt)GIIwww.o%caruk.co.ukI htt)GIIwww.0ouchercode%.co.ukI htt)GIIwww.my0ouchercode%.co.ukI htt)GIIwww.hotukdea"%.comI htt)GIIwww.0oucher%eeker.co.ukI i! you need he") %u(mitting your o!!er e0ery week to 1--% o! 0oucher %ite% 0i%it www.dma4u.co.uk

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+4;

Is (e!#(et distri%ution $ood #or s-!(( %usinesses K So-eti-es itEs use#u( i# 7ou &no* the secrets

?ea!"et di%tri(ution i% another marketing techni/ue which i% %ti"" a"i0e, (ut you mu%t know what to write on it, where to di%tri(ute it, how to di%tri(ute, and where to )rint it. Wh!t to *rite on it9 A% you may a"ready know de!inite"y there i% going your contact num(er, )roduct% or %er0ice% (u%ine%% name etc (ut the%e thing% are 8u%t %o %im)"e and wi"" ne0er attract a cu%tomer, you 8u%t
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MARKETING IDEAS

ha0e ' to , %econd% to te"" them what you ha0e which wi"" %ati%!y a need or de%ire. Cou %hou"d make your mo%t )ro!ita("e and demanding )roduct or %er0ice (o"d and add one o! the%e to it G o!!er, di%count, %omething !or !ree or anything that can attract them to read the re%t o! your "ea!"et. A%k your de%igner% to u%e contra%ting co"our% re%earche% %how% "ea!"et% de%igned (y contra%ting co"our% wi"" attract )eo)"e to at "ea%t "ook at your "ea!"et, then a% mentioned a(o0e the o!!er wi"" make them read more. Ho* to distri%ute it9 9ne o! the (e%t way% which wi"" %a0e you a "ot on di%tri(ution i% to di%tri(ute your "ea!"et% with non com)eting (u%ine%%e% %o you can %hare the "a(our co%t the (e%t e*am)"e to %hare your "ea!"et% with are takeaway% they are di%tri(uting "ea!"et% e0eryday %o %im)"y o!!er them thi% )artner%hi) and they wi"" (e more than ha))y to do thi% with you.

Where to 1rint !nd desi$n it9

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MARKETING IDEAS

The (e%t )"ace to )rint your "ea!"et% are on"ine )rinter% you can com)are a"" )rice% and choo%e the (e%t 5owe0er i! you %hou"d try to create a uni/ue de%ign it wi"" (e much (etter %ince you are %)ending a "ot on )rint and di%tri(ution why not to %)end a "itt"e (it on a uni/ue de%ign %o you wi"" attract more cu%tomer% and a% mentioned a(o0e you 8u%t ha0e ' to , %econd% to te"" your cu%tomer% what you can do and how you can %ati%!y their need% de%ire% :! you need he") !or a uni/ue "ea!"et or gra)hic de%ign 0i%it www.dma4u.co.uk

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+4<

Ho* ch!rities c!n he(1 s-!(( %usinesses #ind -ore custo-ers

Pro0ide %ome o! your ea%y "ow co%t %er0ice% !or !ree to charitie% or gi0e charitie% a %)ecia" di%count, thi% i% one the (e%t way% to ad0erti%e your (u%ine%% !or !ree. rite a(out thi% o!!er on your we(%ite, %ocia" network )age% %o many )eo)"e wi"" %hare it (ecau%e e0ery(ody want% to he"), to do %omething good. Cou can a%k "oca" magazine%, new%)a)er% or )o)u"ar we(%ite% or %ocia" network% to write a(out thi% and they wou"d do it !or !ree , %ince itJ% !or charitie%,

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MARKETING IDEAS

charitie% in return can ad0erti%e your (u%ine%%, gi0e your "ea!"et to their 0i%itor% ta"k a(out your (u%ine%% on their %ocia" media )age% and we(%ite, A"" the%e wi"" gi0e your (u%ine%% a )er!ect )o%iti0e re)utation, and tho%e who got to know you through your he") to charitie% wi"" de!inite"y kee) you in mind !or a "ong time and they wi"" de!inite"y re!er you to other% . 6e"ow i% the "i%t o! charitie% you can direct"y emai" them htt)GIIwww.charitychoice.co.ukIcharitie%

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MARKETING IDEAS

+4> Wh7 s-!(( %usinesses

shou(d %r!nd !(( their de0ices = ho* it !ttr!cts custo-ers

To make your (u%ine%% "ook )ro!e%%iona" you mu%t attach your "ogo to a"" your de0ice%, %uch a% )hone "a)to), c"othing, car, or anything e"%e which i% a0ai"a("e in your (u%ine%% :t may a"%o attract cu%tomer% "etJ% %ay i! you ha0e an ad on your car and you are mo0ing around e0eryday imagine how many )eo)"e can %ee it, &ince ad0erti%ing i% e*)en%i0e why not to take ad0antage o! thing% you can do !or !ree E0en !inding a !ew cu%tomer% out o! it , worth it, you donJt ha0e to mi%% any chance.

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+4?

Ho* ! cre!ti0e %usiness c!rd c!n -!&e 1eo1(e to re-e-%er s-!(( %usinesses #or (on$ ti-e" = *here to $et one

Peo)"e are %o (u%y they ha0e %o many thing in their wa""et and %o many )rinted ad% around their home and (u%ine%% %o they are not rea""y going to kee) yur (u%ine%% card un"e%% it% %omething uni/ue and creati0e, To make your (u%ine%% card uni/ue you need a uni/ue de%ign which can (e done an a!!orda("e )rice www.dma4u.co.uk
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MARKETING IDEAS

The )a)er /ua"ity o! your (u%ine%% card i% a"%o 0ery im)ortant which wi"" ha0e to a%k your gra)hic de%igner or )rint com)any to %how %am)"e%

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+6/

Ho* s-!(( %usinesses c!n !d0ertise on YouTu%e" = *h7 the7 shou(d

Cou can ad0erti%e on CouTu(e a% we"" , you can target your ad to a))ear on 0ideo% with %u(8ect% re"ated to what you want to ad0erti%e , %o it can get to an e*act target market, &ometime% there might (e %ome )roduct% or %er0ice% which wi"" attract your cu%tomer% (y %eeing in action, and thatJ% when ad0erti%ing on CouTu(e i% a mu%t

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MARKETING IDEAS

&ometime% 0ideo% are more )ower!u" !or %ome )roduct% or %er0ice% and wi"" ha0e a (etter im)act o! con0incing your target market Ho* to !d0ertise on YouTu%e9 'e#ore 0ideos

'eside 0ideos

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MARKETING IDEAS

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MARKETING IDEAS

In se!rch resu(ts

Re!sons *h7 YouTu%e !ds *or& On(7 1!7 *hen 1eo1(e *!tch

ith 0ideo ad% you )ay on"y when %omeone choo%e% to watch your ad, %o you don;t wa%te money ad0erti%ing to )eo)"e who aren;t intere%ted in your (u%ine%%.

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MARKETING IDEAS

Re!ch 7our ide!( custo-er

Uero in on the right )eo)"e (a%ed on who they are, where they;re "ocated and what they;re intere%ted in = !or e*am)"e, men aged 13<'4 in 6irmingham or women who en8oy tra0e""ing.

Sho* u1 !cross de0ices

Cour cu%tomer% are on the go. hether they;re on a %mart)hone, ta("et or com)uter your 0ideo ad% can

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MARKETING IDEAS

reach them. 2,@ o! a"" CouTu(e 0iew% originate !rom a mo(i"e de0ice.

See *h!tEs *or&in$

CouTu(e;% !ree Ana"ytic% too" he")% you under%tand who;% watching your ad% and how they;re interacting with them.

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+6,

Ho* o##erin$ ! $u!r!ntee *i(( incre!se s-!(( %usinesses s!(es

hen )eo)"e are making deci%ion to )ay !or a )roduct or %er0ice there wi"" (e a "ot o! thing% in going on their mind , they wi"" a%k them%e"0e% many /ue%tion% and they try to con0ince them%e"0e% how thi% )roduct or %er0ice can !u"!i" a"" my need% or de%ire%, their mind wi"" get 0ery (u%y with a"" the%e thought% whi"e thinking a(out their (udget and getting a good dea" , they donJt ha0e to on"y con0ince them%e"0e% they wi"" ha0e to con0ince !ami"y and !riend% a(out their deci%ion too , itJ% not (ecau%e %omeone e"%e i% going to )ay !or it , they want to !ee" good when other% a%k them a(out the )roduct or %er0ice they )aid !or.
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MARKETING IDEAS

&o i! you ha0e a good )rice, good )roduct or %er0ice and you tru%t it your%e"! , (ut your cu%tomer% may %ti"" ha0e %ome dou(t% a(out it or may(e the cu%tomer i% con!u%ed to make a deci%ion (ecau%e o! too many thought% in hi% mind, you can c"o%e that %a"e (y o!!ering a guarantee, it gi0e% your con!u%ed cu%tomer a con!idence to act now Cou may ha0e e*)erienced "o%ing cu%tomer% who contacted you or 0i%ited you, they were wi""ing to (uy (ut at the end they didnJt, i! you donJt want to tho%e cu%tomer% who come to you a!ter a"" tho%e hard work you )ut into marketing to (ring them in to 0i%it or contact you , then o!!er them a guarantee , $i0e them that con!idence to )"ace order , it wi"" dou("e your %a"e% .

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+62

Ho* ! cre!ti0e unusu!( 0ehic(e si$n c!n -!&e s-!(( %usinesses %usiness 1o1u(!r = *ere to $et th!t cre!ti0e ide!

Put your car to work !or you a% an ad0erti%ing agent, it goe% around e0ery day, imagine how many )eo)"e wi"" %ee your car a year. 6ut imagine i! there %ome uni/ue unu%ua" ad on your car, a"" tho%e )eo)"e wi"" remem(er your car and (e%t o! a"" they remem(er your )roduct or %er0ice you are o!!ering a% we"",
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MARKETING IDEAS

6ut do you whatJ% e0en more %)ecia" that many )eo)"e wi"" take )icture% and 0ideo% u)"oad them on %ocia" media )age%, and %how their !riend%, :t wi"" (e a !ree un"imited marketing !or your (u%ine%%, To get a uni/ue de%ign !or your 0ehic"e 0i%it www.dma4u.co.uk

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+64

Ho* s-!(( %usinesses c!n cre!te re!( testi-oni!(s on(ine in 26 hours = *h7 itCs i-1ort!nt

The%e day% i! you want to %e"" anything to cu%tomer% who donJt know you and itJ% their !ir%t time to (uy %omething !rom you they wi"" "ook !or anything which may con0ince them to tru%t you , they "ook at your %ocia" media )age% "ike%, !o""ower%, 6ut they wi"" a"%o "ook !or other )eo)"eJ% comment% a(out your (u%ine%%, howe0er they do not (e"ie0e anything %im)"y written on your we(%ite , %o to %o"0e that )ro("em you ha0e to
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MARKETING IDEAS

integrate !ace(ook comment% to your we(%ite, )eo)"e wi"" tru%t it more, Here is ho* to cre!te ! #!ce%oo& co--ent %o5 9 ith the recent introduction o! Face(ookJ% new and im)ro0ed %ocia" )"ugin Bomment% 6o*, third )arty we(%ite% can not on"y add Face(ook comment% to their we(%ite, (ut they a"%o ha0e the o)tion to %ync comment% direct"y to u%er Face(ook )age%. hi"e in the )a%t, the Bomment% 6o* %er0ed mere"y a% a %tatic addition to third )arty %ite%, it now ha% the ca)acity to )ro0ide direct communication (etween a we(%ite, a Face(ook u%er, and a"" o! hi% or her !riend%.

U%ing the new Bomment% 6o*, i! you were to comment on a we(%ite %uch a% www.dma4u.co.uk , you wou"d (e gi0en the o)tion to )o%t (oth to www.dma4u.co.uk a% we"" a% to your Face(ook wa"" and the new%!eed% o! a"" o! your !riend% 0ia
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MARKETING IDEAS

the check(o* %een a(o0e. :n addition, i! a !riend o! your% were to comment on your wa"" )o%t, that comment wou"d a"%o a))ear on www.dma4u.co.uk hatJ% more i% that not on"y can you comment on third )arty %ite% u%ing your )er%ona" Face(ook u%ername, (ut you can a"%o "ea0e comment% under the name o! a Face(ook Page. A"%o inc"uded in the new Bomment% (o* i% a !eature intended to increa%e /ua"ity o! the )"ugin !or u%er%. U%ing %ocia" %igna"% %uch a% !riend%, !riend% o! !riend%, and mo%t "iked or mo%t acti0e di%cu%%ion thread%, the Bomment% (o* wi"" )er%ona"ize re%u"t% !or each u%er. 5ow to add the Face(ook Bomment% 6o* to my we(%ite Face(ook o!!er% a %im)"e and ea%y to u%e Co--ents 'o5 code $ener!tor htt)GIIde0e"o)er%.!ace(ook.comIdoc%Ire!erenceI)"u gin%Icomment%I

which "ook% %omething "ike thi%G

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:n%ert the UF? you want Face(ook to "ink to, the num(er o! )o%t% you wou"d "ike di%)"ayed (e de!au"t, and the width you want your Bomment% 6o* to (e, then c"ick P$et Bode.Q 9r, add the Face(ook Bomment% 6o* u%ing the !o""owing codeG Ndi0 idVA!(<rootAONIdi0ON%cri)t %rcVAhtt)GIIconnect.!ace(ook.netIenWU&Ia"".8%Xa)): dVAPPW:D#am)T*!(m"V1AONI%cri)tON!(Gcommen t% hre!VAC9UF UF? 5EFEA numW)o%t%VA1-A widthVA,--AONI!(Gcomment%O

Attri(ute% 5re! = the UF? !or the %)eci!ic Bomment% )"ugin. Hew%!eed %torie% on Face(ook wi"" "ink here. idth = the width o! the )"ucin in )i*e"% Dminimum widthG ',-)*E
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MARKETING IDEAS

HumW)o%t% = the num(er o! comment% to %how (y de!au"t :oder!tion 6e!ore adding admin% to your comment (o*, you mu%t !ir%t "ocate the :D o! the u%er you wi%h to add. To do %o, ho0er o0er a "ink to the u%erJ% name on Face(ook, and a UF? wi"" a))ear in the "ower "e!t hand corner o! your (row%er. Toward the end o! the UF?, you wi"" !ind PidVQ !o""owed (y a %et o! num(er%. Tho%e num(er% make u) the u%er :D. How that you ha0e !ound your :D, you can add admin% to your Bomment% 6o* (y in)utting the u%er :D% o! each admin, %e)arated (y comma%, into the !o""owing tagG Nmeta )ro)ertyVQ!(Gadmin%Q contentVQYU&EF 1, U&EF 2, etc.ZQIO Cou can a"%o a%%ociate a Face(ook a)) with your Bomment% 6o*, automatica""y making a"" admin% o! the a)) admin% o! your Bomment% 6o* a% we"". Do %o u%ing the !o""owing tagG Nmeta )ro)ertyVQ!(Ga))WidQ contentVQYC9UF :D 5EFEZQIO :! you need he") doing thi% 0i%it www.dma4u.co.uk and a%k !or he")

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+66

Ho* = *h!t 1ro-otion!( $i#ts *i(( &ee1 s-!(( %usinesses in custo-ers -ind #or ! 0er7 (on$ ti-e
Cou %hou"d gi0e away %ome )romotiona" gi!t% to your cu%tomer% to make them kee) you in mind, (ut what )romotiona" gi!t% are the (e%t and wi"" remain "onger with your cu%tomer% i% the /ue%tion, Think a(out anything re"ated to your (u%ine%% which doe%nJt co%t much and think o! attaching your (u%ine%% detai"% on it and gi0e it away to your cu%tomer% &ome (u%ine%%e% may not !ind anything re"ated to their (u%ine%% to gi0e away, and then you %hou"d go !or %tationerie% you can (uy them at a 0ery good )rice,

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+63 Where to $et !-!Din$ 1ro-otion!(

$i#ts #or !s che!1 !s ./)/3 *ith #ree shi11in$ *or(d*ide

:! you want to %ur)ri%e your cu%tomer% with gi!t% other% donJt gi0e away (ecau%e they think it e*)en%i0e, :tJ% (ecau%e they donJt know where they can (uy tho%e !or un(e"ie0a("e )rice%, 6uy it !rom where they ha0e (een )roduced, gue%% where that can (e+ Bhina and the ea%ie%t way to (uy the%e i% !rom a"i(a(a.com you can order

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direct"y !rom Bhine%e manu!acturer% and they wi"" )o%t it to your door %te) where0er you are. :! you want to (e di!!erent you mu%t do di!!erent thing% and think out o! the (o*. $o on a"i(a(a.com we(%ite "ook at a"" tho%e )roduct% there and you wi"" (e %ur)ri%ed.

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+6;

Ho* *ritin$ ! %(o$ c!n he(1 s-!(( %usinesses to $et #ound in Goo$(e

&tart writing a ("og, %ay %omething a(out your e0eryday 8o( or anything which i% re"ated to your (u%ine%%, $i0e ad0ice on )roduct% or %er0ice% re"ated to your (u%ine%%, and "ink whate0er you write to your we(%ite, try to mention keyword% re"ated to your (u%ine%% in your writing% 6"og i% one the mo%t im)ortant way% to gi0e credit to your we(%ite to get higher ranking in %earch engine% 6e"ow are %ome )"ace% you create a ("og !or !ree

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MARKETING IDEAS

6"ogger

www. ord)re%%.com

www.)o%terou%.com

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MARKETING IDEAS

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MARKETING IDEAS

+6< Wh7 s-!(( %usinesses

shou(d send ! th!n& 7ou (etter = ho* it -!&es custo-ers (o7!( to 7ou
DonJt "et your cu%tomer% to !orget a(out you (ecau%e i! they do, %omeone e"%e wi"" do their 8o( ne*t time% not you. Cour (igge%t a%%et% are your current cu%tomer% %o try to kee) them . They may not )hy%ica""y kee) that thank you "etter (ut they wi"" (e ha))y that e0en a!ter you ha0e (een )aid you %ti"" think and care a(out them, they wi"" kee) that in mind and it wi"" )%ycho"ogica""y a!!ect them to (e "oya" to your (u%ine%%

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+6>

Ho* Goo$(e re-!r&etin$ *i(( &ee1 sho*in$ 7our !d to 1eo1(e *ho 0isited 7our *e%site once

Cou may ha0e a"ready e*)erienced going to a we(%ite or trying to (uy %ome )roduct and you 8u%t "e!t that we(%ite without (uying anything howe0er %udden"y you kee) %eeing that )roduct or (u%ine%%J% ad% on other we(%ite% you, itJ% not a mirac"e or an accident, it ha))en% through $oog"e remarketing, the we(%ite you 0i%ited !ir%t ha% in%ta""ed a cookie on it which i% gi0en to it (y $oog"e, then that cookie %tore% your detai"% , and
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MARKETING IDEAS

whene0er you 0i%it any o! $oog"e )artner %ite% they wi"" %how you ad% re"ated to the we(%ite you 0i%ited !ir%t. Thi% i% an amazing !eature which wi"" he") you to kee) (eing in !ront o! tho%e who had a "itt"e intere%t in your )roduct or %er0ice (ut they ha0enJt (een con0inced or %ti"" didnJt make deci%ion to )"ace order, and thi% ad wi"" kee) reminding them a(out your )roduct or %er0ice. you )ay )er c"ick !or it %o i! they ne0er 0i%it your we(%ite again e0en a!ter %eeing tho%e ad% you )ay nothing and you didnJt "o%e anything , (ut i! they return then there mu%t (e a rea%on and it% more "ike"y they )"ace an order i! you need he") in%ta""ing $oog"e remarketing on your we(%ite 0i%it www.dma4u.co.uk

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+6? Wh!t !re other (o* cost 1(!ces on

the internet #or s-!(( %usinesses to !d0ertiseK
There are %e0era" more )"ace% you can ad0erti%e your (u%ine%% on"ine, which are not 0ery )o)u"ar yet, howe0er a% "ong a% they can get you to your target market and %end you 0i%itor%, you %hou"dnJt mind trying them. And kee) thi% in mind i! they are "e%% )o)u"ar they wi"" co%t you "e%%, !or e*am)"e goog"e %ince it% 0ery )o)u"ar it may co%t more than any other )ay )er c"ick ad0erti%ing on the internet howe0er that doe%nJt mean you %hou"dnJt ad0erti%e on other% , %earch i% %earch a% "ong )eo)"e %earch !or you and you )ay )er c"ick there i% no di!!erence :tJ% a"mo%t the %ame !or other ca%e% 6e"ow are a !ew more )"ace% you can ad0erti%e on"ine

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MARKETING IDEAS 19

2 %earch www. 2%earch.com

A %ma""er )"ayer in the )aid %earch indu%try, 2 &earch u%e% %ma""er, niche %earch engine% to di%)"ay your Pay Per B"ick DPPBE ad%. They c"aim a (etter F9: than their (igger com)etitor% and (idding on keyword% i% chea)er than (oth $oog"e Adword% and Micro%o!t Ad Benter.
29

&tum("eu)on Paid www.%tum("eu)on.comI)dI

Di%co0ery

&ti"" re"ati0e"y unknown to mo%t )eo)"e, &tum("eu)on dri0e% more we(%ite tra!!ic than (oth Face(ook and Twitter. &tum("eu)on i% a neat %ocia" %er0ice )eo)"e u%e to di%co0er D%tum("e onE new we(%ite% they ne0er knew e*i%ted, re"ated to their intere%t%. :tJ% %im)"e to u%e, create a )ro!i"e,
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MARKETING IDEAS

%e"ect your intere%t% and %tart %tum("ing> &tum("eu)on ha% an ad0erti%ing )"at!orm ca""ed Paid Di%co0ery where you )ay (etween .-, cent% and .2, cent% !or e0ery )er%on that %tum("e% on your %ite. Cou can %e"ect the intere%t% you want your we(%ite to (e inc"uded in and )ay according to how targeted you want your %tum("e% to (e. There are no ad0erti%ement% here, the we(%ite )age you %e"ect (ecome% your ad !or 0i%itor%. hi"e : "o0e &tum("eu)on, : wou"d on"y con%ider u%ing it i! you ha0e a )roduct or %er0ice that ha% genera" a))ea" a% itJ% not near"y a% targeted a% PPB or Face(ook ad0erti%ing. Twitter Ad0erti%ingG www.(u%ine%%.twitter.comItwitter<%ma""er< (u%ine%%e%
19

hi"e Twitter ha% a""owed ad0erti%ing !or /uite %ome time with )romoted tweet% and trend%, it ha% (een way out o! the (udget !or %ma"" (u%ine%%
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owner% Dun"e%% you had a min o! 1-k to %)end a day>E. Fecent"y, Twitter "aunched a %ma"" (u%ine%% ad0erti%ing )rogram that wi"" make it much more a!!orda("e !or (u%ine%%e% to ad0erti%e on Twitter. Burrent"y itJ% in0itation on"y 0ia a )artner%hi) with American E*)re%%, (ut wi"" (e o)ening u) to e0eryone %hort"y. ?otJ% o! )otentia" here !or the right (u%ine%%e%
39

?inked:n Ad% www."inkedin.comIad0erti%ing

:! youJre in the 6to6 or )ro!e%%iona" %er0ice% indu%try, ?inked:n Ad% may (e e*act"y what youJre "ooking !or. ?inkedin can %er0e high"y targeted ad% to other )ro!e%%iona"% and (u%ine%%e% on ?inkedin. The Bo%t Per B"ick DBPBE i% higher than )retty much any other )"at!orm "i%ted here Dthere i% a"%o a minimum dai"y %)endE, (ut you can target your ad% to 0ery %)eci!ic )eo)"e. : wou"d recommend thi% i! you are 6to6 or o!!ering )ro!e%%iona" %er0ice% and you are "ooking to ac/uire high 0a"ue c"ient%.

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:! you need create a new cam)aign on any o! the%e , 0i%it www.dma4u.co.uk

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+3/ Where to $et 2/ -inutes o# #ree

-!r&etin$ consu(t!tion #or s-!(( %usinesses
:! you want to %a0e time and get a )ro!e%%iona" he") to grow your (u%ine%% contact DMA4U www.dma4u.co.uk where0er in the wor"d you are we can do market re%earch and create a )ro!e%%iona" marketing )"an !or your (u%ine%%, we take care o! your (u%ine%% and you %it (ack re"a* and )ro0ide )er!ect cu%tomer %er0ice% to your cu%tomer%, Feader% o! thi% (ook are e"igi("e !or 2- minute% !ree marketing con%u"tation %o act now it% !ree what are you waiting !or 0i%it www.dma4u.co.uk

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For more marketing and (u%ine%% re"ated (ook% )u("i%hed (y DMA4U 0i%it www.dma4u.co.ukImarketing<(ook%

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