Contents L4.1 Research a current ethical issue affecting a selected business ................................................ 2 L 4.2 Report on how the business could improve the ethics of their operations whilst meeting objectives and ensuring good employer/employee relationships ...............................................10 L 4.3 Design a suitable ethical code................................................................................................14 Reference .......................................................................................................................................20
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Current ethical issue affecting an APPLE business Corporate social responsibilities (CSR) CSR analyses economic, legal, moral, social and physical aspects of environment Bamard (1938) One useful definition of corporate social responsibility is that it requires the cantoning commitment by business to behaving ethically and contributing to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large. (Ronald R. Sims, 2003, p.p43) Apple Inc business is not only responsible for delivering their products in market, they are also accountable for the impact those products and services have on the society, environment and the economy. How to calculate and make certain appropriate ethical standard, how to source materials, how to ensure the health and safety on employers and other stakeholders, how to decrease the negative effect of delivery their products and services on the environment these are some of the major corporate and social issues that Apple Inc business should meet when sell their products and services to the consumer.
Corporate social responsibility is needs to become part of the business because it is important for ever business because corporate social responsibility forces the business is not only to consider their stakeholders short term interest, but also it forces to consider how to meet their stakeholders long term needs without compromising about the future generations. IIS City Campus Page 3
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Education & job training Ethical practices Safe working conditions Lay off policy Recycling Product safety Procurement & supply chain (child labor) Use of particular input
Discharge & wastages, Hazardous materials, Bio diversity impacts Labor relation
P Pa packaging use and disposals Truthful advertising Consumer information Disposal of products Customer privacy
Figure 4.0
(authors assumptions)
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Outbound logistics include the activity required to collect and store out puts of the company, here the outputs are store and packaging them to delivery in markets. The business has some proper strategies in packaging to attract their consumers, but corporate social responsibility is contribute to reducing the wastages from packaging , for that the company can reduce the size of packaging of their products.. If the company meets corporate social responsibilities they can reduce the risk which they meet from the government law and requirements, and also company get advantages likely reducing the cost advantages by reducing the raw materials wastages.
Marketing and sales, this activity involve in businesss sales, businesss promotion activities, it is one of the main area where the an Apple manufacturing company makes the greatest impact on the environment and society is through this process, in this activity the Apple manufacturing company delivering their products and services to their customer. The corporate social responsibility ensures that the business is accountable in the consumer safety so the business should produce the quality, innovative and least harm products for their customer, and should meet their satisfaction level by producing the products with considering their needs and wants because consumers are the back bone of the business. Promotions program such as advertising is most essential strategic method of the business, all the companies make advertising when introduce and deliver their products and services in market. People are attracted by the advertising and they trust and gained information about the products and services from the advertising , so when Apple company promote their products and services to the market they should provide truthful information about the products., also the corporate social responsibility contribute to the environmental protection so the Apple business should consider the environmental impacts and they can produce recycled products, least energy used and less wastage generated products for reducing the environmental footprints.
Service this activity involve in after sold services like warrantee, guarantee and repairing services .the Company should consider the impacts on social and environment when they make their services to their customer. According to the corporate social responsibility the business has IIS City Campus Page 6
Technology and development, this activity involved to using equipment, hardware, software, procedures and technical knowledge brought to tolerate in the firm's transformation of inputs into outputs. Corporate social responsibility also impact on this activity in different ways for example it forces to the company to consider their ethical practices when using machineries and other equipment for build up their products, employer should provide appropriate training to their employees about the machineries and let them know how to use it equipments and machineries because employees may be affected by the equipments and machineries when they handle it, so employees should have proper knowledge about their job with machineries, also the company should using advance machineries which helps to recycling process of their disposal and wastages. And if the employer does not consider their employees welfare and product safety they will never meet the ethical obligations and ethical and legal requirements will make actions against their business performance, it will leads to bad reputation.
Procurement, it is the gaining of inputs, or resources, according to the corporate social responsibility, the business has some further responsibility, corporate social responsibility says that the company do not use child labors for their business purpose, but an Apple manufacturing company they are using under age workers for build up their products, ethically and legally it is wrong to have child labors for their purposes, also child labor issue mentioned that the company do not use child labor for employment .government practice also make actions against the company if they are using under age workers for their business purposes, it will leads to affect the company name , and company should use particular input for build up their products because if they using different type of raw materials it will lead to lower quality of the output , its maybe be affect the IIS City Campus Page 8
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How Apple could improve the ethics of their operations by ensuring good employer and employee relationship Employee and employer are the essential people in a business. They should be treated with fairness by the company. Usually when an employer hire an employee for a job, the employer also starting a new relationship with that employee, because employees and employers are working together and often meet at work place, and this strong relationship helps to keep the employees happy and satisfied at work place and increased business productivity , finally its lead to the business success. Generally their relationships should be mutually and respectful. Apple can improve the ethics of their operations with ensuring good employer and employee relationship in various ways Good communications: Employers and employees keep good relationships at Apples work
place. This can improve business ethics of its operations. If Apples employers provide enough information to their employees and communicate effectively with their employees there will be not any barriers in communications. Generally Apples organizational structure is divided into three categories from top level to lower level, if there is proper two way communications between employers and employees. This can improve the operational activities within the firm. When employees are communicate with their employers through emails, memo and face to face , they let to employers know how they are carrying out manufacturing activities and troubles, what they are facing at work place, and let them know their needs and wants through the proper communications, this will improve the performance of individuals. Employees and employers are should be working together for a common purpose in a team which formed within the firm. Communications play a very IIS City Campus Page 12
employer relationship. Employees should be motivated at work place. Employees are should be motivated by their employers at work place because motivation is one of the strategy for increasing business success, Apple employers should motivate their employees by providing peaceful and harm free working environment, and pay off fairly salary, wages , bonus and promotions. If they are keeping motivate their employees the employees will belongs with their jobs responsibility and trust the employers as well as the company. And also company should encourage them by providing and enabling rewarded for their best performance, this motivations strategies lead to higher growth because employees are trust the employers and work together with them for the common purpose of the Apple objectives.
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Figure 4.1
(Authors assumptions)
Above the figure given the management philosophy, core values and management principles of the Apple manufacturing company, Apple manufacturing company tries to become a world leading company by following their management philosophy. And Apple has five business principles and its principles hand out as the basis for its code of ethics in obey with legal and ethical standard. IIS City Campus Page 14
Employment practices: Apple should treats all its employees fairly, ethically, and with
respectfully, the Apple manufacturing company should obey with law and regulations of each country where it has their business operations, and in accordance with those law and regulations they should provide equal employment opportunities without any discriminations based on age, gender, disability, race, religion, citizenship, marital status, family situations, and country of origins.
Harassment and personal security: Apple policies should be protecting their employees from
harassment, discrimination and unfair treatment at work place. Employees. It including all forms such as sexual, physical and psychological abuse, employees always want to work at a professional and healthy working environment. Occupational health and safety: occupational health and safety is very essential policy at
work place so Apple should ensure safe working conditions, equipments and good working environment. Apple promotes their employee involvement and responsibility by identifying and avoiding hazardous conditions and the risks of employees injury which they are facing at work place. Apple should ensure continuous improvement in health and safety performance through close corporations with management, employees and labor unions. And also Apply should commit to provide health and safety in such ways, they should make the health and safety policy at work place as the priority practice in organization, keep maintaining good communications with the employees and put into effect with the Employees involvement, work places specific rules and safe work methods and conduct health and safety review to confirm that its management practices meet policy objectives, legislation and the principles by the company management.
2. Business practices
Compliance with laws and regulations: Apple should comply with appropriate laws, internal
company policies and rules tolerate with social norms and values and take proper actions against illegal acts of the companys policies and rules. Apple should not make any commitment with IIS City Campus Page 15
Company property: Apple manufacturing company property should be use only for reasonable
business purposes. Apple expectations are from their employees that they should take good care of company property and they do not lose, damage, misuse or steal the companys property. Intellectual property: Apples company intellectual property includes trademark, domain
names, industrial designs, copyrights and trade secrets. Employees are responsible to protect Apples intellectual property. Book and records: Apples books and records are complete fair and correct and it is comply
with all legal and requirements. Supported by Apples system of internal controls they reflect all assets, liabilities, transactions, and events and obey the rules to required accounting principles. Apple employees are manage, store and organize the print and electronic format books and records according to the particular policies and legal requirements. Promoting safety: for an electronically devices and mobile phones manufacturing company
such as Apple the search of safer mobile devices is always one of its main challenges and mission. Apple activities are as a group, in corporations with their suppliers and dealers, to engage in research and development, design, production, quality control and after sales services in order to deliver its consumer, Apple display stylish safety level under various conditions and that provide comfortable features to its users. Environmental preservations: Apple has a deep understanding of the important of
environmental conservation on a global scale and also apple has decided to dedicate themselves to providing clean and safe products and to enhancing the quality of life everywhere through all their activities. And also Apple considers environmental issues as one of the companys major challenges and takes environmental impacts into considerations at all life cycle stages of its products, including development, production, usage and disposal. Apple promotes compliance with international environmental standard.
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computers and computer software and deliver them to their consumer with fulfill their expectations. In order to realize such productions and supply goals, Apple accomplishment to built the worlds most favorable production network and a global distribution network. Sales activities: Apple winning the trust of customer and dealer with three ideas, Apple try hard
to build up their sales and services which meet various customers expectations in a timely manner. For that Apple built good relationship with dealers based on mutual trust and to bring mutual growth and support for fair competition and dealings. 1). Philosophy of customer first: In here Apple makes every effort to create a sale and service structure without delay responds to the various needs of the customer in worldwide. To achieve this, Apple develops their products which meet customer expectations and implement a marketing strategy and sales style that matches their product profiles and various customer needs and wants. 2). Mutual growth based on mutual trust: Apple develops and supplies attractive product arrangement, various styles of dealer showrooms and sales styles, and a careful customer and profits management system. Apple does this for contribute to the improvements of sales efficiency and profitability of its dedicated dealers, to build up mutual trust and bring mutual growth. 3). Importance of fair market competition: Apple respects free trade and market competition, implements motivated sales strategies which consider the customer satisfaction and support in various areas of the world and activities to engages in fair competitions and dealings.
company and many of its business activities are carry out in outside of the country such as china, Japan, they are carry out their manufacturing activities in outside and they are carry out their research and development activity also. Apple recognizes the ever changing environment surroundings its business operations, global diversity the carefulness of each local area in terms of its own rules and traditions and the rabid changes in world political and economic climate, Apple respects international rules and laws as well as the culture, traditional. Values, norms and history of IIS City Campus Page 17
Corporate communication activity: In order to become an open company and win the trust of
society, Apple makes every effort to communicate accurate and timely information to its stakeholders through active public relations and public conversation so as to develop its corporate image and transparency. Apple listens to and respects its stakeholders criticisms and suggestions and includes these as appropriate into its business.
Disaster prevention ad crime prevention activity: Apple, incorporation with local society,
engages in disaster avoidance activities and contributes to the recovery of local communities in the event of an actual disaster. Apple actively engages in crime avoidance activity and promotion of a safety society.
Customers relations: Apple is committed to meeting the needs and wants of their consumers
and they make effort to provide high quality products and services to their customer. In customer relationship employees should behave with ethical considerations. Sensitive, private or confidential customer information is protected, according Apples standard with access limited to those who have a need to know Suppliers, partners and third parties relations: Apples supplier, partners and third parties must know and comply with the ethical code of the company, all agreements with suppliers, third parties and partners must be in writing and must specify the goods and services to be provided and fees to be paid, such agreements must be in line up with reasonable competitive and market practices, the principles established in this ethical code and important corporate policies.
Shareholders relations: Apple should respect their shareholders benefit for maintain good
relation with their shareholders. In order to respond to the expectations of shareholders and investors worldwide, Apple makes effort to operate its business globally and to improve corporate value, while achieving stable and long term growth. Apple also considers the relationship with their investors to be important, and through timely and fair investors activities, activities to promote understanding of its corporate management and business activities. As for corporate governance , IIS City Campus Page 18
Government relations: Apple makes effort to built transparent and fair relationship with political
parties such as government agencies and public officials and takes appropriate actions to obey with applicable laws and regulations.
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www.mdos.si/Files/defining-corporate-social-responsibility.pdf Johan Strydon , el al, 2007:80, Entrepreneurship & How to Establish Your Own Business Edn 3rd Juta & Company ltd Apple Objectives - Blog Authors
sites.cdnis.edu.hk/students/063628/2011/09/21/apple-objectives/
Sep 21, 2011
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