Andreas.Vogiatzakis@OmnicomMediaGroup.

com
amv@amvplus.com andreas vogiatzakis
managing director
OMG Malaysia
y

Andreas Vogiatzakis is the Managing Director, Malaysia of Omnicom Media Group Asia Pacific and oversees the overall
operations for the award-winning OMD, PHD as well as WMD brands in Malaysia.
A true internationalist,, Andreas started his media career with DMB&B
& in New York and later managed g JWT’s international
clients in Greece for several years. He set sail to Japan thereafter, establishing D’Arcy’s media department and later
restructuring Starcom to be the strongest international media independent in Japan. He later moved to Taiwan as the head of
MindShare Group and later relocated to Malaysia, assuming his current role at the helm of OMG in Malaysia.
With a passion for excellence, and armed with strong media and management experiences spanning three continents and six
countries Andreas has elevated OMG to a highly desirable position in the Malaysian market
countries, market.
Under his leadership, OMD Malaysia has grown from strength to strength. The agency was conferred the Silver Award in 2008
for Best Office of the Year in South East Asia – the only agency from Malaysia and the only media agency in South East Asia to
win this highly coveted industry award.
Andreas’ exemplary achievement and contributions in the global and local business communities has not gone unnoticed. He
was inducted in the International WHO’s WHO of Professionals in January 2009.
An active member of the Malaysian Media Association (MSA) chairing the committees of Hot Topics and Training, Andreas is
also the Vice Chairman of the ABC Board. He also sits on the Board of Directors of the European Chamber of Commerce in
Malaysia (EUMCCI), is the Media and Public Relations advisor in the Advisory Council of AIESEC Student Organization, and a
jjudge
g in the Malaysian
y Effie Awards in 2008 & 2009,, as well as the MSA 2009 Malaysia
y Media Awards.
Training being one of his favorite contributions to the industry, he has been organizing and conducting high rated media training
sessions for various clients, the Advertising/Media industry as well as Universities locally and regionally.
A much sought after industry speaker, Andreas has been invited to numerous industry talks and forums, and has received
extensive publicity across the region.
Born and raised in rural Greece, Andreas grew up amongst olive groves and vineyards at the heart of the island of Crete in the
Aegean Sea. He graduated with High Honors in Advertising and Marketing from the University of Florida and is married to Lisa,
an American-Japanese and they have a five year old son, Alexi-Akito. Andreas is a cigar aficionado, and always enjoys a good
cigar with good company!
Whaat text bookss don’tt alwayys tell us…
Leadership
for happier people…
people
for a happier
pp office…
Engagement
Happiness

Satisfaction
 E l
Employee Satisfaction
S ti f ti H
Happy teams
t

Employee Engagement Dedicated to the job

Dedicated to the organization
g
Talk positively of the company
Go an extra mile for customers
Put in the extra effort
Reward the organization with
their loyalty & commitment
Th
The road less traveled…
dl t l d
What motivates a person?

What “drives” him/her to work each day?

What makes him/her want to perform

for his client
for her company
f herself?
for f

What makes him satisfied?

WHAT MAKES HER “ENGAGED”?

 Engagement rings
Work life
l f balance
b l
Rewards
&
resources recognition

Environment
Mgt’s
Reputation
p
attit d
attitude
Job satisfaction

communication
Mutual
Job fit respect Immediate
supervisor training

Staff
\
morale Fairness
Pay & benefits Career advancement
d
To accomplish that, a successful company needs...

A Vision

A set of Values
What is a company Vision?

DIRECTION & FOCUS

( for the future)

Describes what it will be like when we get

there…
there
What are company Values?

They describe our attitude

They advise us how to behave

Towards each other - internally
Towards our clients & business partners - externally

They
h give us the
h guidelines
l to achieve
h our Vision
Why Values?

Without them no direction

Without them no culture

W th t th
Without them no policies/procedures
l / d

With ut them n
Without no pr
progress
gress

Without them no growth - corporate or personal

But…we have to communicate them!

Many companies have visions and values…

…but they don’t communicate them.

These live in the heads of managers only or on a

website !

May not be one voice…

voice
Two key questions to answer…

What do we stand for?

What are our ppeople
p like?

How do we successfully fight the battle against competitors

& maintain our superiority?
How do we define our superiority?
What got us to this position?
What do we need to do to grow?
Who are our competitors?
What do they do or have that we want?
MAKING THE VISION ALIVE

WE MUST MAKE THE VISION ALIVE IN OUR

EVERYDAY WORK

THAT WILL MEAN MAKING SOME CONSCIOUS

CHANGES
Internally and externally so it’s a clear part of what we are / what we do
Create the right kind of culture amongst us
E
Ensure we apply
l these
th principles
i i l iin theth work k we do
d

EVOLUTION NOT REVOLUTION

Need to make conscious decisions
 Health

M lf
Myself Family

Career

Colleague Teamwork

Empathy
We Care
We Promise Company Profit

We Deliver Reputation

Service
Clients
Investments

Business
Partners
Relationshipp

Win-Win
 6 countries
&
3 continents
ti t
5Ps
People Æ Product Æ Profit

plus
l

Patience + Persistence
People first

Individual
d d Pride,
d , Satisfaction & Engagement
g g

A company of satisfied people is a successful company.

People who are proud of what they do, who know what they
want, and who have the chance to improve themselves and
can achieve their goals in life,
life personally and professionally.
professionally

Only then, we can create a good solid product and better

f t
future.
People first

Empowerment
p

Put people in charge of their work environment and their

lives professionally and personally:
lives,

Let them set objectives, and live in an environment to

achieve them.
them

Enable them to be able to enjoy their personal time.

People in the heart of the company

People can think of smart ideas

People can execute them
People
l can imagine
People can identify problems and solutions
People can adopt new practices
P
People
l can create
t success

At the same time…

People must have the responsibility of making the company successful

People must believe in its values
People must embrace its policies
People must adopt change that is for the betterment of the future
People must produce the best work
p must deliver value to the clients
People
“W ” nott “I”
“We”
WE
W
WE
 WE
represent
ep esent our company
mpany
Each
a onen off us
owns
wns it
Each
a one n off us
is responsible
esp nsib e
 Each
a one
n off us
MAKES A DIFFERENCE!!!
5Cs
Communication
Open, team spirit, constructive

Co-operation
T
Team spirit,
t all
ll on the
th same side
d

Compromise
Flexibility, agreement, understanding

Clarity
l
Clear structure, procedures, principles
Constantly
ta tl
embrace change!
“It is not the strongest
g
of the species that
s i
survive,
nor the most intelligent,
intelligent
but the one most
responsive to change.”
Darwin
Change is a bend on the road.

If you do not take it and turn,

y o u ’ l l f a l l o f f t h e c l i f f .
Leadership
Spot The Leader – By Danny Cox
America’s busiest speaker and a former air force pilot

Leadership is earned, not vested

Effective Leaders are, first and foremost,

effective people

Personal ethics can not be separate from

f
pprofessional ethics
10 essential qualities of the good leader

1. A high standard of personal ethics

2. High energy - do not get exhausted with dealing with
petty issues
3. Walk the Talk
4. Courage – Take risks and accept responsibility
5. Dedication
6. Creativity
7 Focused – goal orientation to make tough decisions
7.
8. Genuine enthusiasm – inspired and inspirational
9. Cool under pressure
p
10. Caring
Action points
10+1 Small things that make a BIG difference

ALWAYS make time to listen, no matter how busy we are

ALWAYS listen well first, and listen to different opinions
ALWAYS learn from your mistakes
A A give a “reason
ALWAYS “ why”
h ” to a request
ALWAYS treat people with respect
ALWAYS cultivate trust
ALWAYS be positive
positive, honest & fair
ALWAYS foster an open communication at all levels
ALWAYS encourage creativity and brainstorming
ALWAYS lead by example

and…

NEVER do to others what you do not like to be done to you…

everything that you do
comes back
b k to you…
www.connect2earth.org
t2 th
Don’t be afraid to make a promise…

but be prepared to keep it!

My Promise

To keep my door open at all times

To listen
To address all issues
To communicate openly
To provide support to all people & teams
To take fair decisions
T h
To help
l raise
i our profile
fil
clients
agency partners
vendors
the industry
To help towards an even stronger position in the
market
What does it mean to be the leader…
Internally
Externally
To Lead People, Lead Their Heart…
帶人帶心
2
Gung Ho Formula

E = mc2
Enthusiasm = Mission x Cash + Congratulations

Worthwhile work and being in control of achieving the goal

Rally Cries: Cheering each other on brings enthusiasm to work

Cash comes first – you need to feed material needs before you can feed
the spirit with congratulations
THANK & Congratulate people!
For their
F th i hard
h d work k
For their patience
F their
For th i support
pp t tot eachh other
th
For bringing new business
For embracing the challenges
For believing in the family
For making the office a great place to be
For their smile, especially when the going gets tough...

Tell them that they are the best!

if itit’ss to be

it’s upp to me
90 / 10
St h C
Stephen Covey
Sweat the small stuff
If
If you believe that you can or that you can not,
b li h h
If you believe that you can or that you can not,
If b li h h
you are right!
B li
Believe you CAN
CAN do it.
d i
B
Because you CAN.
CAN
M f
My favorite (Malaysian) word…
i (M l i ) d
can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
Can Can Can Can Can Can Can Can Can
can
must
T ll
Tell me what you see?
h ?
Wh t sinks
What i k the
th ship?
hi ?
Th water
The t inside,
i id nott outside!
t id !
 th competition
…the tt is outside…
t d
k
keep iit there!
h !
BJ Cunningham
Know what you want to achieve
Communicate it well with all stakeholders
Then do what you say you will do
Consistently
Act as if you are already there

Destroy your fears

Fear of Death – live for NOW - plan for the future
a of being
Fear g unworthy y to be loved
d for who I am
a
Fear of being discovered – be true to yourself
Know what you want to achieve
Communicate it well
ll with
h all
ll stakeholders
k h ld
Then do what you say you will do
Consistently
y
Act as if you are already there

Destroy your fears

f
Fear of Death – live for NOW - plan for the future
Fear of being unworthy to be loved for who I am
F off b
Fear being
i g discovered
di d – be
b true
t to
t yourself
lf

LOVE WHAT YOU DO

LOVE
V WHERE
H YOU DO
D IT
LOVE WHO YOU’
YOU’RE DOING IT WITH
LOVE WHO YOU DO IT FOR
IF NOT, LEAVE AND DO SOMETHING THAT YOU LOVE

BE WHO YOU REALLY ARE!

Career Planning
&
The Facts of Business Life
(5 Minutes of Info for 5 Decades)

Presented by
Dr. Richard R. Vuylsteke
Executive Director
American Chamber of Commerce in Taipei
at
Taipei American School
Career Day
May 19, 2006
 A Career with No Boundaries - What
What’ss Needed?

• Reset your mindset - constantly

There are no free lunches in the job market
Plan to have several jobs, and maybe many, before you retire.

• Remember that the only constant is change

See y
yourself as essentially
y self-employed,
p y no matter what field.

• Realize that learning has no end, no boundaries, and

that “know
know-it-alls
it alls” know nothing.
nothing
“Life-long learning” isn’t just a vague concept; it’s real.
Read as much as you can – especially books.
Facts about being competitive
• English matters
If you don
don’tt have it
it, you won
won’tt be international
international, and certainly less
competitive
• Teamwork
Know how to lead and how to follow
Work well with others or fail
Lead, follow or get out of the way!
• IQ is important & so is EQ (perhaps more)
Attitude counts
• Expect to “pay your dues”
Start low, aim high
• Set high standards
A work ethic & honesty
y genuinely
g y matter
• If you don’t compete, you can’t be competitive!
lastly…
 It’s difficult to make predictions,
particularly
ti l l when h it iinvolves
l th
the ffuture
t

Chinese proverb
So the best way to predict your future
is to create it
Woody Allen: what is the secret of success?
 Iff it
it’s tto BE
It’ss up to ME
It
What you talk…
You must walk…
You must listen, listen, listen…
You must lead by example…
Never Give Upp
The impossible is often the untried!
 Never (ever) give up

http://www.lifewithoutlimbs.org
http://www.jla.co.uk/conference-speakers/bj-cunningham
http://www.tonychristiansen.com
 Human beings are such small creatures, aren't they ?

So…

Don't be calculative, 
Be caring, give attention and help ‐ in order to receive it too,
Help each other, we re only as good as our team
Treasure every moment,
Broaden your views and your mind, 
Embrace the day
Always be happy to welcome the coming of the new day .....
Always be happy to welcome the coming of the new day .....
look at the sun shines ...the white board, not the dot in the middle… 
Good Luck
40
YEARS
1968 2008
 • There is a 40 year difference in these two pictures. Some people call it generation gap (no pun

on  Gaap intended for the clothes outlet…). So here is myself, in front of my room window, pondering life,
wearing old clothes that mom had mended – as everything was recycled back then, and noting was
wasted. Life was precious. 40 years ago we had no TV, no mobile phones, and if anyone would show
us a lap top, we would use it as a cutting board for bread.
•
• I grew up in a small village in a rural family in the island of Crete in Greece. Life was simple, hard, with
lots of work. Gathering grapes in September, olives in the winter, playing in the fields, and learn math
and science in school. We would get one present per year, and one new pair of shoes. Winter was
harsh but the family was kept together with celebrations,
harsh, celebrations community gatherings,
gatherings and stories by the
fire place (did I mention we did not have air‐conditioners?).
•
• 40 years later, life brought me to Malaysia, with rich and fulfilling experiences. I took a photo of my
eraatio
son in front of the same window where the first photo was taken. While releasing the shutter, I was
thinkingg that I have to raise myy son as a world citizen,, and teach him to appreciate
pp life,, diversity,
y,
c u l t u r a l d i f f e r e n c e a n d r e s p e c t .
•
• My life journey has taken me further away from my birthplace, but yet closer to it. This life journey has
helped me to make the world my home and the place where my son will be taught about life, family
v a l u e s , u n i t y , r e s p e c t , h a r d w o r k a n d e t h i c s .
•
• And this life journey, in 3 continents and 6 countries, made me realize that actually, there is not a
generation gap. That exists in material things. Not in values. Values are universal. Timeless. They do
not recognize borders, race, tongue, or time. How can they?
ene

•
• I grew up with no TV, no internet, no mobile phone. But today I am happy when my son already surfs
the net to find his favorite action heroes, and I love it when he talks to me on a mobile phone when I
am on a business trip. He has DVDs, cable TV, internet access, video games, a watch, and lots and lots
of toys that I did not even could dream of ‐ and he is only four! But the values stay the same: integrity,
Ge

f r i e n d s h i p , r e s p e c t , a n d h a r d w o r k .
•
• So. Things change, and things stay the same. It is up to us on how we instill the values that matter to
the new generation that will build the future for our global village. If not, then tell me: what is so
d i f f e r e n t a b o u t t h e s e t w o p h o t o g r a p h s ?
• AMV