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Summer Training Report




Submitted in partial fulfillment of the requirement of the degree of BACHELORS OF BUSINESS ADMINISTRATION

Affiliated from H.N.B. Garhwal University, Srinagar Submitted byPRIYANKA Finance 2011--2014
INTERNAL GUIDE: EXTERNAL GUIDE: Mrs. Ganesh C Pandey Finance manager Karvy stock broking ltd.

Ms. Neeta Bisht

Finance lecture. ITM, Dehradun.

Approved/Disapproved Internal Guide Ms. Neeta Bisht Approved/Disapproved Head of the Department Mrs. Debalina Hazirika



At the very outset, I would like to acknowledge with immense gratitude the support and guidance of some people without whom the project could not have been completed. Also thanks to them, I learnt a lot more additional things than that just restricted to my project.

First of all I would like to thank my project guide Mr. GANESH C PANDEY for her support and patience with me despite him being hard pressed for time.

I am thankful Karvy stock broking Ltd. for providing me with the wonderful opportunity and allowing me to take this study.

Also I would like to thank the faculty guide of my college Ms. Neeta Bisht who guided me in my project.

Last but not the least I would like to thank my parents who have always showed their full faith in me, and are the biggest source of my encouragement and guidance.

Priyanka BBA 5th SEM

Education becomes more meaningful when its theoretical aspects are combined with the practical experience. This provides an opportunity to the student to improve their understanding of the studies. BACHELORS OF BUSINESS ADMINISTRATION of finance is course which combines with theory and its appKArvyation as its contents of study in the field of management as a part of this course every aspirant has to go undergo AT LEAST ONE WEEKS Summer Training in organization of repute the purpose of this training is to expose the student of management to real business situation and to provide insight in to the various functions carried out within the organization. I am fortunate enough to get the opportunity of my Summer Training in the KARVY stock broking ltd.

Candidate Declaration

I, Priyankastudent of Bachelor of Business Administration from Institute of Technology & Management HNB Garhwal University hereby declare that I have completed Summer Internship Financial Instruments as part of the course requirement.

I further declare that the information presented in this project is true and original to the best of my knowledge.

Date:Priyanka Place - Dehradun BBA 5thsem


Training certificate Acknowledgement Preface Candidates declaration CHAPTER No. Chapter-1 DESCRIPTION Karvy stock broking ltd. 1.1 An Introduction 1.2 Mission 1.3 Goals


Financial instrument 2.1 Introduction of Financial Instrument 2.2 Definition of Financial Instrument 2.3 kinds of financial Instrument


Research Methodology 3.1 Research Problem 3.2 Research Objective 3.3 Types of research 3.4 Methods of data collection 3.5 data analysis & interpretation 3.6 Findings Conclusions Recommendations Annexure Bibliography

Chapter-4 Chapter-5 Chapter-6 Chapter-7

Company profile Karvy consulants limited was established in 1982 at Hyderabad. It was established by a group of Hyderabad based practicing Chartered Accountants. At initial stage it was very small in size. It was started with a capital of Rs. 1,50,000. In starting is was only offering auditing and taxation services . later , it acts into the Registrar and Share transfer activities and subsequently into financial services and other services like financial product Distribution, Investment Advisory Services, Demand Services, Corporate Finance, Insurance etc. All along , Karvys strong work ethics and professional background leveraged with information Technology enabled it to deliver quality to the individual. A decade of commitment, professional integrity and vision helped Karvy achieving a leadership position in its field when it handled largest number of corporate and retail that proved to be a sound business synergy. Today, Karvy has access to million of Indian shareholders, beside companies, banks, financial institutions and regulatory agencies. Over the past one and half decades, Karvy has evolved as a veritable link between industry, finance and people. In January 1998, Karvy became first Depository Participant in Andhra Pardesh. An ISO 9002 company, Karvys commitment to quality and retail reach has made it an integrated Financial Services Company. Today, company has 230 branch offices in 164 cities all over the India. The company adds 5 new offices every month to the companys ever growing national network in every nook and corner of the country. The company services over 16 million individual investors , 180 corporate and handle corporate disbursements that exceed Rs.2500 Crores.

KARVY SERVICES 1.Stock broking 2.Demat services 3.Investment product distribution 4. Investment advisory distribution 5.Corporate finance & Merchant banking 6. Insurance 7. Mutual fund services 8. It enabled services 9. Registrars & Transfer agents 10. Loans

Missions Statement of Karvy An organization exists to accomplish something or achieve something . The mission statement indicates what an organization wants to achieve . The mission statement may be changed periodically to take advantage of new opportunities or respond to new market conditions. Karvys mission statement is To Bring Industry Finance and People together . Karvy is work as intermediary between industry and people . Karvy work as investment advisor and helps people to invest their money same way Karvy helps industry in achieving finance from people by issuing shares, debentures, bonds, mutual funds, fixed deposits etc. Companys mission statement is clear and thoughtful which guide geographically dispersed employees to work independently yet collectively towards achieving the organizations goals.

VISION OF KARVY Companys vision is crystal clear and mind frame very directed.To be pioneering financial services company. And continue to grow at a healthy pace , year after year,decade after decade. Cjmpanys foray into IT-enabled services and internet business has provided an opportunity to explore new frontiers and business solutions. To build a corporate that sets benchmarks for others to follow. Karvy Advantage: * Instant Quotos * In depth Market Analysis * Hedging Capability * Wide Reach * Higher Leverage

WHERE KARVY STAND IN THE MATKET? KARVY is a legendary name in financial services, Karvys credit is defined by its mission to succeed , passion for professionalism , excellent work ethics and coustomer centric values. Today KARVY is well known as a premier financial services enterprise, offering a broad spectrum of customized services to its clients, both corporate and retail. Services that KARVY constantly upgrade and improve are because of companys skill in leveraging technology. Being one of the most techno-savvy orgazations around helps company to deliver even more cost effective financial solutions in the shortest possible time. What bears ample testimony to Karvys success is the faith reposed in company by valued investors and coustomers, all across the country. Indeed with Karvys wide network touching every corner of the country, even the most investor can easily access Karvys services and benefit from companys expert advice. KARVY GROUP Karvy Consultants Limited Karvy Investor Services Limited Karvy Stock broking Limited Karvy Computer Shares Pvt. Ltd. Karvy realty (India) Pvt. Ltd. Karvy globle services Ltd. Karvy data base management services Karvy comtrade Ltd. Karvy Consultants Limited

As the flagship company of the KARVY Group, KARVY Consultants Limited has always remained at the helm of organizational affairs, pioneering business poKArvyies, work ethic and channels of progress. Having emerged as a leader in the registry business, the first of the businesses that we ventured into, we have now transferred this business into a joint venture with Computershare Limited of Australia, the worlds largest registrar. With the advent of depositories in the Indian capital market and the relationships that we have created in the registry business, we believe that we were best positioned to venture into this activity as a Depository Participant. We were one of the early entrants registered as Depository Participant with NSDL (National Securities Depository Limited). Today, we service over seven lakh coustomer accounts in this business spread across over 540 cities/towns in india and are ranked amongst the largest Depository Participants in the country. With a growing secondary market presence, we have transferred this business to KARVY Stock Broking Limited (KSBL), our associate and a member of NSE, BSE and HSE.

Introduction of financial instruments A financial instrument is a tradable asset of any kind and they are a key component of the modern financial market system as they allow for efficient flow of capital through the global financial marketplace. In this free online course you will learn how financial institutions package and trade mortgage backed securities in financial markets and how collateralized debt obligations function. You will also learn about credit default swaps and interest rate swaps and their role in financial trading. This course will be of great interest to professionals in the areas of finance, investments and economics and who like to learn more about the function and use of financial instruments, and to all learners who are interested in how financial instruments help the global financial marketplace function. A financial instrument is a tradable asset of any kind; either cash, evidence of an ownership interest in an entity, or a contractual right to receive or deliver cash or another financial instrument. According to IAS 32 and 39, it is defined as "any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument of another entity. Financial instruments can be categorized by form depending on whether they are cash instruments or derivative instruments:

Cash instruments are financial instruments whose value is determined directly by the markets. They can be divided into securities, which are readily transferable, and other cash instruments such as loans and deposits, where both borrower and lender have to agree on a transfer.

Derivative instruments are financial instruments which derive their value from the value and characteristics of one or more underlying entities such as an asset, index, or interest rate. They can be divided into exchange-traded derivatives and over-thecounter (OTC) derivatives.

Alternatively, financial instruments can be categorized by "asset class" depending on whether they are equity based (reflecting ownership of the issuing entity) or debt based (reflecting a loan the investor has made to the issuing entity). If it is debt, it can be further categorized into short term (less than one year) or long term. Foreign Exchange instruments and transactions are neither debt nor equity based and belong in their own category.

A real or virtual document representing a legal agreement involving some sort of monetary value. In today's financial marketplace, financial instruments can be classified generally as equity based, representing ownership of the asset, or debt based, representing a loan made by an investor to the owner of the asset. Foreign exchange instruments comprise a third, unique type of instrument. Different subcategories of each instrument type exist, such as preferred share equity and common share equity, for example. Financial instruments can be thought of as easily tradable packages of capital, each having their own unique characteristics and structure. The wide array of financial instruments in today's marketplace allows for the efficient flow of capital amongst the world's investors. A financial instrument is a physical or electronic document that has intrinsic monetary value or transfers value. For example, cash is a financial instrument, as is a check. Listed and unlisted securities, loans, insurance poKArvyies, interests in a partnership, and precious metals are also financial instruments. A contractual obligation is also a financial instrument as is a deed that records home ownership.

Definition of 'Financial Instrument' A real or virtual document representing a legal agreement involving some sort of monetaryvalue. In today's financial marketplace, financial instruments can be classified generally as equity based, representing ownership of the asset, or debt based, representing a loan made by an investor to the owner of the asset. Foreign exchange instruments comprise a third, unique type of instrument. Different subcategories of each instrument type exist, such as preferred share equity and common share equity


REVIEW OF LITERATURE Various studies have been done to know Investors perception regarding various financial opportunities available in market for investment. The different studies tell the perception of investors i.e. where they want to invest and what they see at the time of investment. Large costs associated with evaluating market conditions. Even Individual savers may not have the ability to collect process and produce information on possible investments. High information cost may prevent capital to flow to its highest value use. So Financial intermediaries undertake the costly process of researching investment possibilities for others. Savers do not like risk; but high-return projects are riskier; Financial systems that ease risk diversification induce a portfolio shift towards higher return project.

Banks, mutual funds, securities markets provide vehicles for trading, pooling and diversifying risk

-Risk diversification > savings rate > resource allocation > economic growth

The various studies done by various researchers which tells about the tendency which is followed by investors at the time of investment are as follows: Gurley and shaw (1955) Greenwood and Jovanovic (1990) Saint- Paul (1992) Patrick (1966)


Greenwood and Jovanovic (1990): This study points out the effective information processing (entrepreneurs / projects) induces higher growth. It Captures the link between risk-sharing, capital accumulation and growth that how more risk increases capital accumulation and growth. It points out effective information processing and Captures the dynamic interaction between finance and growth. Intermediaries plays crucial role in

improving resource allocation and foster

Acemoglu and Zilibotti

(1997): This study points out to Captures the

interaction between risk-diversification, capital accumulation and growth, it tells risk diversification like to invest in different instruments accumulate growth in capital. It emphasizes endogenous risk generation in the growth process. It also points out financial systems allow agents to hold a diversified portfolio of risk like to invest in various instruments. According to that ;


ANALYSIS OF INSTRUMENTS Types of Investments / various instruments Overview There are many ways to invest your money. Of course, to decide which investment vehicles are suitable for you, you need to know their characteristics and why they may be suitable for a particular investing objective.

Debt Market PubKArvy Provident Fund Fixed Deposits Bonds Mutual Funds Banks Deposits Equity Market Initial PubKArvy Offer Insurance Forex Cash Gold Real Estate

1. DEBT INSTRUMENTS Debt instruments protect your capital, therefore the importance of a solid debt portfolio. This not only gives stability, but also offers you optimal returns, liquidity and tax benefits. Debt products, besides safeguarding your capital, can be used to meet short, medium and long-term financial


SHORT TERM INVESTMENT \ They are good for short term goals, you can look at liquid funds, floating rate funds and shortterm bank deposits as options for this category of investments. Liquid funds have retuned around 5% post-tax returns as compared to 5.6% post-tax that your one-year 8% bank fixed deposit gives you. So, if you have funds for investment for over a period of one year, it is better to go in for bank deposits. However, liquid funds are better, if your time horizon is less than one-year, say around six months. This is because the bank deposit rates decrease proportionately with lower periods, while liquid funds will yield the same annualized returns for any period of time. Short-term floating rate funds can be considered at par to liquid funds for short term investments

a) Fixed Maturity Plan (FMP): If you know exactly for how much time you need to invest your surplus, a smarter option is to invest in FMPs. They are shorter-tenured debt schemes that buy and hold securities till maturity, thereby eliminating the interest rate risk. Try and opt for FMPs that offer a double indexation benefit. Fund houses usually launch double-indexation FMPs during the end of the financial year so that they cover two financial year closings.

1.2. Medium & Long-Term Options: These options typically offer low or virtually no liquidity. They are, however, largely useful as income accumulation tools because of the assured interest rates they offer. These instruments (small savings schemes) should find place in your long-term debt portfolio.


. MUTUAL FUNDS 3.1. Overview A mutual fund is a body corporate registered with SEBI that pools money from the Individuals/corporate investors and invests the same in a variety of different financial Instruments or securities such as Equity Shares, Government

Securities, Bonds, Debentures, etc. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a

diversified, professionally managed basket of securities at a relatively low cost. Mutual fund units are issued and redeemed by the Asset Management Company (AMC) based on the funds net asset value (NAV), which is determined at the end of each trading session.

Mutual funds is a body corporate registered with the securities and exchange board of India (SEBI) that pools up the money from individual/corporate investors and invests the same on behalf of the investors/unit holders, in equity shares, government securities, bonds, call money markets etc, and distributes the profits. In the other words, a mutual fund allows investors to indirectly take a position in a basket of assets.


Mutual fund is a mechanism for pooling the resources by issuing units to the investors and investing funds in securities in accordance with objectives as disclosed in offer document. Investments in securities are spread among a wide cross-section of industries and sectors thus the risk is reduced. Diversification reduces the risk because all stocks may not move in the same direction in the same proportion at same time. Investors of mutual funds are known as unit holders. Equity:

Equities are often regarded as the best performing asset class vis--vis its peers over longer time frames. However equity-oriented investments are also capable of exposing investors to the highest degree of volatility and risk. There are a number of factors, which affect the performance of equities ad studying and understanding all of them on an ongoing basis, can be challenging for most. Stock markets have always been a draw for investors for their ability to generate wealth over the long-term. Fear, greed and a short-term investment approach act as hurdles that frustrate the investor from achieving his/her investment goals. You need to keep in mind the risk associated with the stocks. You also need to diversify your equity portfolio i.e., include more stocks and sectors. This helps you diversify your investment risk, so even if something were to go wrong with a stock/industry in your portfolio, other stocks/industries should help you shore up your portfolio.

Two important resources that are critical to investing directly in stock markets are quality stock research and a reliable and inexpensive stock broker. The first one - research on stocks is the most critical input that investors need to identify before they begin investing in stock markets. This is because even while you may have the risk appetite for equities, you still need credible, stock market related research that can help you make the right investment decision.

The good thing about the Indian market, riding on the back of an economy that has grown by over 7% in the last two years, is that you cant miss being part of growth if


you invest in the stock markets carefully. The bad part is the CHOICE! Of the listed 4,758 stocks on BSE and the NSE, how do you even get close to taking a call? Here comes the need of a financial advisor who can make your investment decisions and monitor your funds. Clearly, as Indians earn more, save more and accumulate more, financial advisors will play a crucial role in helping individuals create, protect and manage wealth.

5. INSURANCE 5.1. Overview Life insurance has traditionally been looked upon pre-dominantly as an avenue that offers tax benefits while also doubling up as a saving instrument. The purpose of life insurance is to indemnify the nominees in case of an eventuality to the insured. In other words, life insurance is intended to secure the financial future of the nominees in the absence of the person insured.

The purpose of buying a life insurance is to protect your dependants from any financial difficulties in your absence. It helps individuals in providing them with the twin benefits of insuring themselves while at the same time acting as a compulsory savings instrument to take care of their future needs. Life insurance can aid your family on a rainy day, at a time when help from every quarter is welcome and of course, since some plans also double up as a savings instrument, they assist you in planning for such future needs like childrens marriage, purchase of various household items, gold purchases or as seed capital for starting a business

Traditionally, buying life insurance has always formed an integral part of an individuals annual tax planning exercise. While it is important for individuals to have life cover, it is equally important that they buy insurance keeping both their long-term financial goals and their tax planning in mind. This note explains the role of life insurance in an individuals tax planning exercise while also evaluating the various options available at ones disposal.


Life is full of dangers, but with insurance, you can at least ensure that you and your dependents dont suffer. Its easier to walk the tightrope if you know there is a safety net. You should try and take cover for all insurable risks. If you are aware of the major risks and buy the right products, you can cover quite a few bases. The major insurable risks are as follows

6. GOLD 6.1. Overview In India, gold has traditionally played a multi-faceted role. Apart from being used for adornment purpose, it has also served as an asset of the last resort and a hedge against inflation and currency depreciation. India has more than 13,000 tones of hoarded gold, which translates to around Rs.6, 50,000 crores. Gold is an asset class thats associated with safety. However, the ups and down that the yellow metal has seen over the last few months, has made it look similar to other market investment assets. This is due to an unprecedented demand for gold as an investment avenue since the last couple of years.

Gold has attracted a high level of attention in last couple of years, with an image shift from a non-volatile asset to a hot investment avenue. The future outlook for the metal looks positive given its proven linear relationship with the crude oil and non-linear with the US dollar. The much-awaited gold exchange-traded funds would provide a very good vehicle to the investors and a sensible alternative to the current forms available for investment

7. REAL ESTATE 7.1. Overview Real estate is a great investment option, as it gives you capital appreciation and rental income. Its an investment option since it fights inflation. The fundamentals for investing in property markets remain strong in India - relatively low interest rates, strong capital flows, high employment growth, abundant liquidity, attractive demographics (young population and migration from West), increase in affordability, and a large supply of stock to keep up with demand and focus on quality. The price you pay for a property should reflect the future rent/income at which you let it. As in the stock


market, the prices in real estate are also driven by sentiments. All that is required to reverse a price movement is a change in sentiment.

repay your home loan well within your working life. Also, the EMI as a percentage of your salary decreases as your pay increases making the outflows more affordable. If you lock into the interest rate for the loan, the interest outflow will be less than the compounding effect of inflation.

You should be very clear about why you want to invest in real estate. It is a very good tool for wealth creation but like all other assets, has its share of risks. Careful planning, however, can minimize the risks.

8) FOREX 8.1 Overview If you read about investing, you've seen the word forex trading. But because forex doesn't get much pubKArvyity in the major pubKArvyations and websites, many investors don't know that forex is just short for "foreign exchange". So trading the forex market is simply trading foreign currencies.

As recently as ten years ago, currency trading had high barriers to entry, so only large banking and institutional firms had access to the tools and systems required to play in the forex trading game. Recently, however, technology has developed to the point that any individual investor can hop right in and trade with one of the many online platforms.

When buying and selling in the forex currency trading system market, you'll see that there are four "currency pairs" that dominate the percentage of trades. Those four are the Euro vs U.S. Dollar, US Dollar vs Japanese Yen, US Dollar vs Swiss Franc, and US Dollar vs British Pound.

The goal when investing in currency is to be holding a currency that appreciates in value in relation to the other currencies. To use an overly simplistic example, if you


bought 50 British Pounds for 100 US Dollars, held the Pounds for 1 week, and in that period the value of Pounds increased in relation to US Dollars, you could then convert those Pounds back into dollars for, say, $120.

Unlike the domestic stock markets, the forex currency trading is open for trades 24 hours a day. Much like the phrase "it's always noon somewhere," it's always business hours at some region of the globe. Since every country trades on the FX market, and it's open all day, the daily volume is roughly $1.2 trillion, which dwarfs that of the NYSE. Another comparison to make in order to truly realize the magnitude of the forex market is with the currency futures market (which has around 1% of the daily volume).

9) FIXED DEPOSITS The same as a term or time deposit. Money may be placed with a bank, merchant bank, building society or credit union for a fixed term at a fixed rate of interest which remains unchanged during the period of the deposit. Depositors may have to accept an interest penalty if they break the deposit, ie, ask to take the money out before the agreed period has expired. Few points which FD investors must consider at the time of investment,

Safety FDs have conventionally been the premier choice for investors with a low risk appetite; assured returns is the key factor which attracts investors towards deposits. Stick to FDs of the highest credit rating i.e. those with a AAA rating even if their rate s seem modest vis--vis those offered by company deposits.

2. Tenure Short tenured fixed deposits continue to be your best bet. With interest rates on the ascent, a further hike in rates offered by fixed deposits cannot be ruled out. Locking your investments in longer tenured instruments may lead to an opportunity loss. 3. Liquidity Find out how FD fares on the pre-mature encashment front i.e. how easily can your


investment be liquidated. Also enquire about the penalty clauses, e.g. do you suffer a loss of interest and/or principal amount. Compare how various FDs rank on this parameter and pick the best deal; thereby try to minimise the impact of illiquidity which is typically associated with FDs. 4. Additional benefits Fixed deposits from reputed entities offer additional benefits, e.g. they can be used as collateral against which loans can be raised. Select a fixed deposit scheme which scores favourably on such parameters

Any investment portfolio should comprise the right mix of safe, moderate and risky investments. While mutual funds and stocks are the favorite contenders for moderate and risky investments, fixed deposits, government bonds etc. are considered safe investments. Fixed deposits have been particularly popular among a large section of investors in India as a safe investment option for a long period.

With fixed deposits or FDs as they are popularly known, a person can invest an amount for a fixed duration. The banks provide interest rates depending on this loan amount and the tenure of deposit. Here are the benefits, drawbacks of fixed deposits and precautions one should take while making such investments.

4.5) various factors which affects investment decision

1) CRR: Cash reserve Ratio (CRR) is the amount of funds that the banks have to keep with RBI. If RBI decides to increase the percent of this, the available amount with the banks comes down. RBI is using this method (increase of CRR rate), to drain out the excessive money from the banks. How It Affects : a) From stock market perspective

Rising interest rates have several impKArvyations including * slowing down the overall growth in the economy; this effectively means that demand


for goods and services, and investment activity, gets adversely impacted * apart from the fact that overall growth is impacted, companies take a hit on account of higher interest costs that they have to bear on their outstanding loans (to the extent their cost of funds is not locked in) since some investors tend to leverage and invest in the stock markets, higher interest rates increase expectation of returns from the stock markets; this has the impact of lowering current stock prices *an overall decline in stock prices has a cascading effect as leveraged positions are unwound (on account of meeting margin requirements), leading to still lower stock prices b) From debt market perspective

If you are contemplating on investing monies in the debt market, you will benefit from higher interest rates on offer. However, existing investors in debt oriented funds may take a one time hit; but at the same time, since overall interest rates are higher, from here on, such funds will yield higher return c)From the perspective of borrower: As a prospective borrower, you are the worst hit. The cost of money i.e. interest rates will rise post the CRR hike. You will probably need to settle in for a lower loan amount given the EMI. If you are an existing borrower, as long as the rate of interest on your loan is fixed, you are immune to any rise in interest rates. However, if you have a floating rate loan, then expect either the tenure of the loan or the EMI to jump soon



The various objectives of the study are 1) 2) To study the various financial opportunities available for investment in Karvy . To study about the investors perception regarding various investment opportunities available in the market of Karvy . 3) 4) To analyze the investment patterns of the investment in Karvy To examine the investors changing behavior regarding various investment opportunities in Karvy



OBJECTIVE: When we talk of research Methodology, we not only talk of research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using so that research result are capable of being evaluated either by research himself or by others.

As the project is about the customer satisfaction regarding KARVY, so my objective is to get knowledge about how much the customer is satisfied regarding KARVY plans and poKArvyys.

The followings are the objectives of the study

Primary objective To find the satisfaction level of the customer regarding the service provided To find out any drawback in the service delivery

Secondary objective: To determine the performance of the staff To make suggestions for promotional measures or to increase the customer satisfaction



1.Primary Data: - By questionnaires

2.collection of secondary data :-

Internet and external secondary data is collected for the purpose of study. Internal secondary data is collected within the company. The data includes company records, previous research and other relevant information.

External secondary data us generated from outside. This data includes pubKArvyation, governmental records and internet etc.

3.Sampling procedure


The sample size refers to the number of employees selected from heterogeneous group which constitutes of Doctors, engineers, housewives etc. It consists of some individuals.

Period of study

The study is conducted with in the period of two month i.e. may and June 2013

Sampling procedure

Simple random sampling, approach had been adopted


Research approach

The survey method is used, as it is the best for a description research. Mode of communication

Three different method of communication can be approaches with questionnaires

Personal interview Telephone interview Mail interview SAMPLING

The sampling used is judgment sampling. Judgmental sampling is a form of convince sampling in which the population elements are selected based on the judgment of the researcher. METHOD OF SAMPLING

Sampling Procedure: - the samples were taken from the heterogeneous people, asking about their level of satisfaction regarding KARVY and how the poKArvyys and plans helps them to fulfill the requirement and achieve their goals or their satisfaction level towards it. On the representation basis, the sample may be probability sampling or it may be nonprobability sampling.

Probability sampling: - Probability sampling is also known as Random sampling or chance sampling. Under this sampling design, every item of the universe has an equal chance of


inclusion in the sample.( i.e., once an item is selected for the sample, it cannot appear in the sample again)

Non Probability sampling: - Non Probability sampling is also known by different names such as deliberate sample, purposive sampling and judgment sampling. In this type of sampling, items remain supreme.



1- Are you invest your money in bonds? Yes 70% No 30%


Interpretation :- 70 % of the people says that he invest his money in bonds and 30% of the people says that he is not invest his money in bonds.


2- Are you happy to invest in Karvy ? Yes 80% No 15% Do not Know 5%


Interpretation :- 80 % of the people says that they are happy to invest his money in Karvy and 15% of the people says that he is not happy to invest his money in Karvy and 5% of the people says that he doesnt know anything about Karvy


3- Do you feel that investing in gold is good rather than any other product ? Yes 68% No 32%


Interpretation :- 68% of the people agree to invest in gold and 32 % of the people are not interested to invest in gold.


4- Are you aware of all the product & services provided by Karvy ? Yes 78% No 22%


Interpretation :- 78% of the people are avail the services and product s of Karvy and 22% of the people are not aware about the product and services given by Karvy .


5- Are you satisfied with the financial services that an Karvy provided by you ? Yes No 85% 15%


Interpretation :-85% of the people are satisfied with the Financial Services provided by Karvy and 15% of the people are not satisfied with the financial services .


6- Do you find the staff of Karvy friendly and cooperative in nature ? Yes 79% No 21%


Interpretation :- 79% of the people says that atmosphere of KArvy is friendly and cooperative in nature and 21 % of the people are not agree with this.


7- Are you aware of the various facilities provided by Karvy ? Yes 85% No 15%


Interpretation :- 85% of the people are satisfied with the facilities given by Karvy and 15% of the people are not satisfied the facility provided by Karvy .


8- Who do you think the major players in finance services ? Karvy 39 HDFC 11 SBI 10 ICICI 20 PNB 10 Others 10


Interpretation :- 39% of the people says that Karvy , 11% of the people says that HDFC is the major player and 10% of the people says that SBI and 20% says that ICICI and 10 % says that PNB and rest says that others.


9- Are you looking forwarded to avail a financial instrument in the near future ? Yes 86 No 14


Interpretation :- 86% of the people are agree to avail the financial instrument and 14% of the people are not avail the facility of Financial Instrument.



If yes please specify the concerned area of your interest ? 52 18 10 20

Bonds Mutual Insurance

Share Bonds Mutual Insurance

Interpretation :- 52% of the people interested to invest in share and 18% of the people are happy to invest in Bonds and 10% the people are invest in Mutual fund and 20% of the people are invest in Insurance .



The final conclusion after the analysis done on the data acquired during the survey is that Dehradun is a fast developing city with a great potential for private sectors like KARVY. All that need to be done by KARVY is to create awareness about their prevailing schemes And new scheme that can benefit its user in future as per the trends of the city. they should also keep keen watch over the activities and schemes of competitors In the city. Thus steps should be taken to improve their marketing and promotional areas as well as Karvy should try to make the residents of the city of Dehradun aware about their scheme and the extra benefits and advantages that differentiate them from their competitors to their client .KARVY should offer innovative schemes which directly benefit their customers, so that their client should advice others to avail KARVY services in near future.

The final conclusion after the analysis done on the data acquired during the survey is that Dehradun is a fast developing city with a great potential for private sectors like KARVY. All that need to be done by KARVY is to create awareness about their prevailing schemes And new scheme that can benefit its user in future as per the trends of the city. they should also keep keen watch over the activities and schemes of competitors In the city. Thus steps should be taken to improve their marketing and promotional areas as well as Karvy should try to make the residents of the city of Dehradun aware about their scheme and the extra benefits and advantages that differentiate them from their competitors to their client .KARVY should offer innovative schemes which directly benefit their customers, so that their client should advice others to avail KARVY services in near future.



1) The study is restricted to Dehradun .

2) The sample size comprised of 100 respondents from different fields and income group, and their responses are presumed to represent the wealth management market

The time period of the study in June-July 2013.


1- Are you invest your money in bonds ? Yes 70% No 30% 2- Are you happy to invest in Karvy ? Yes 80% No 15% Do not Know 5% 3- Do you feel that inviting in gold is good rather than any other product ? Yes 68% No 32% 4- Are you aware of all the product & services provided by Karvy ? Yes 78% No 22% 5- Are you satisfied with f the financial services that an Karvy provided by you ? Yes No 85% 15%

6- Do you find the staff of Karvy friendly and cooperative in nature ? Yes 79% No 21% 7- Are you aware of the various facilities provided by Karvy ? Yes 85% No 15% 8- Who do you think the major players in finance services ? Karvy 39 HDFC 11 SBI 10 ICICI 20 PNB 10


Others 10 9- Are you looking forwarded to avail a financial instrument in the near future ? Yes 86 No 14 10If yes please specify the concerned area of your interest ? Share Bonds Mutual Insurance 52 18 10 20


BOOKS: 1. Khan M.Y. and Jain P.K (2001), Financial Management, Tata McGraw Hill. 2. Kothari, C. R. (1978), Quantitative Technique, Vikas Publishing House Pvt. Limited, New Delhi. 3. Pandey I.M. (2003), Financial Management, Tata McGraw Hill.

MAGAZINES 1. T S Harihar (2008), KARVY THE FINAPOLIS, June 5

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