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ma! be" i cludi g but ot limited to" reproduced" i a ! a data retrieval s!stem or tra smitted b! or through from the publisher obtai ed from sources believed to be are sub%ect to
a ! mea s" #ithout prior #ritte permissio The i formatio co tai ed herei has bee
reliable at the time of publicatio . The opi io s e$pressed herei cha ge #ithout otice.
The publisher disclaims all #arra ties as to the accurac!" complete ess or ade&uac! of such i formatio . omissio s or i ade&uacies i use or applicatio thereof. The publisher assumes the i formatio o liabilit! for errors" or from the co tai ed herei
i terpretatio s thereof. The publisher specificall! disclaims a ! liabilit! from the of the i formatio co tai ed herei or from the i terpretatio s
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Membership Site Options 'he it comes to buildi g !our o# membership #ebsite" !ou terms of e$actl! ho# it(s
)or e$ample" depe di g o !our goals" !ou ma! #a t to create a short term membership #ebsite" #here it(s desig ed to offer co te t o the a se&ue tial basis" u til the c!cle e ds" a d the is termi ated" a d re*starts as e# subscriptio
This is particularl! commo #ith e*mail based courses" #here a subscriber sig s up at a flat rate a d receives #ee+l! ecourses i their i bo$ for a period of time ,usuall! -0*.0 da!s/. 0 ce c!cle e ds a d the the e1ourse fi ishes" the subscriptio
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the other ha d" if !ou are i terested i platforms" program #here ever members e ds
To help !ou evaluate the differe t membership models" let(s ta+e closer loo+ at the most popular platforms used b! some of the most successful membership #ebsites toda!2
Coaching
rogram
1oachi g based trai i g programs t!picall! offer members the opportu it! to receive trai i g or perso al assista ce for a flat fee" although there are membership based coachi g sites that charge o a mo thl! basis for co ti ued access to e# trai i g modules or lesso pla s.
'ith a coachi g based membership site" lesso s are accessible o l! to members of the site" #ith schedules bei g made available for all members i regards to meeti g times" perso al coachi g sessio s a d live calls.
Membership Sites: Thoughts on Running a Membership Website
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Personal training (one on one sessions) Group Session Training (webinars, forums, conference calls etc) Forum Based Training Ecourse Training (delivery of lessons via email)
3ou
so that !ou ca
provide duri g the course. 3ou #a t to be ver! careful to first surve! #hat +i d of help pote tial members are i terested i " so !ou ca gauge the overall dema d a d i terest a d create a laser targeted coachi g program.
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1oachi g based membership #ebsites are e$tremel! eas! to set up because u li+e traditio al membership #ebsites #here !ou6ll ca eed to develop a d publish co te t prior to !our #ebsite lau ch" #ith service based membership #ebsites" !ou update !our #ebsite less fre&ue tl!" creati g co te t a d resources o l! as the site gro#s.
!mail 'ith a
rograms email based membership program" !ou are able to set After all" si ce the ma%orit! of the eed a dedicated
up complete membership sites &uic+l!" #ith ver! little startup costs or #or+ i volved. co te t #ill be delivered via email" !ou do 6t program7 All !ou reall!
server" or e$pe sive membership soft#are to ma age !our eed is a #ebsite a d access to a autorespo der.
fee to some
of the big autorespo der compa ies is a bit out of !our reach. 9o#ever" there are a fe# free autorespo ders that !ou ca use.
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;ist 'ire is a )R<< autorespo der that 8 perso all! = ta+e a loo+ for !ourself b! clic+i g o the ba er belo#.
3ou #ill also #a t to determi e a deliver! schedule" ma+i g sure to se d out the for co siste c!. e#sletters o the same da! each #ee+"
'he it comes to fre&ue c!" the most commo formats i clude e1ourses se t #ee+l!" bi #ee+l! or mo thl!. the +i d of i formatio 'he !ou are mi d decidi g #hat !our publishi g schedule #ill be" +eep i membership a d its >dated importa ce?.
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receive
8f !our i formatio is evergree a d u li+el! to cha ge &uic+l!" !ou ca set up a #ee+l! or eve mo thl! e*course" #here through email o a subscribers receive a regular basis. e# module or lesso
e1ourses program.
are
profitable" eed
because a
!ou
ca
http2BB###.A#eber.com or http2BB###.CetRespo se.com" the first mo th of co te t" a d a #a! of accepti g pa!me t for each subscriptio . ;ist#ire ca eeds. A great free autorespo der that 8 use is e#sletter http2BB###.list#ire.comB" the o l! 100D )R<< autorespo der. meet all !our email mar+eti g a d
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email based membership #ebsite page that features a !our create these directl! #ithi
Fa!pal accou t/. 'he a visitor to !our site decides to e rol i !our ecourse trai i g" the! ca either choose to subscribe to a e# module mo thl! pa!me t pla " #here the! receive o e trai i g series.
Traditional
latform
'ith a traditio al membership #ebsite" !our subscribers pa! mo thl! for regular co te t updates a d e# releases.
B! far" this is the most commo updates tha other membership t!pes.
method of buildi g a
trial price #ith the cost i creasi g o ce the trial is over" as a #a! of ge erati g i terest a d e couragi g visitors to e$plore
Membership Sites: Thoughts on Running a Membership Website
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the #ebsites offer. ,this is also a great #a! to sta d out from the competitio trial/. i the eve t the! are ot offeri g a o*ris+
the optio
to %oi
the i
membership site for o l! H1@ for the first #ee+ ,@ da!s/" the H-@ mo thl!" set o a fi$ed term rate. This mea s that eve the eve t !ou i crease !our prices later o " charter members #ho i itiall! too+ adva tage of !our i troductor! offer" are loc+ed i " a d are or i creased fees. ot re&uired to pa! a ! additio al charges
This structure is a ver! successful o e" a d ca reall! help !our membership #ebsite get off the grou d" as !ou are providi g a clear i ce tive to subscribers" as #ell as e couragi g members to sta! subscribed to !our #ebsite so that the! ca co ti ue to receive access at a lo#er rate tha future subscribers.
Traditio al membership sites are usuall! updated o through the mo th so that subscribers do (t %oi
the 1st of
ever! mo th" but o e savv! tech i&ue is to update half#a! at the e d of the mo th o l! to gai access to t#o mo ths6 #orth of co te t.
Membership Sites: Thoughts on Running a Membership Website Page 10
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3ou should also co sider setti g up a #ebsite" so that releases or updates" rather tha gai
archive sectio
of !our
Remember" !our subscribers are pa!i g for mo thl! access to !our co te t so it(s o l! fair that !ou value their subscriptio b! limiti g co te t o a mo thl! basis. A !o e #ho %oi s !our #ebsite half#a! through a mo th should o l! be able to access the curre t mo ths co te t.
be set up a
umber of
differe t #a!s" customi4i g ever!thi g from the deliver! 8t(s !our #ebsite" so ma+e sure that !ou evaluate the differe t optio s a d choose a platform that #or+s best for !ou based o the time !ou have to allocate to !our commu it!" as #ell as #hat !ou believe !our members #ould prefer.
mi d is that #he
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Believe it or retai
the
schedule that !ou impleme t i to !our #ebsite" a d i stable" ever*gro#i g commu it!" !ou thoroughl! pla eve lau ches.
order to
co siste c! a d demo strate !our desire to provide a eed to do !our best to out !our e tire membership program before it
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