KRA( KEY RESULT AREA) 1 Marketing Manager Measurement factor 1 2 3 4 6 7 3 1 2 3 4 5 6 7 8 4 1 2 3 5 5 1 2 3 4 5 5 11 1 Increase market share from X% to Y% Incraese market penetration

from X areas to Y areas Launch X Nos. of New products/produtc variation/product Extension by (month) Incraese customer sataisfaction from X% to Y% Developed succesor of the year Contribute to ANNUAL SALES / marketing plans, contribute to key- / target customers TARGETING. Sales Manager Target Achievemnt( 60%) Increase profit from X% to Y% Retain X No. of old Customers Develop X no. of new customes Reduce outstanding from X days/months to Y days/months Developed succesor of the year Contribute to ANNUAL SALES / marketing plans, contribute to key- / target customers TARGETING. Customer Satisfaction Sales Executive KRA Order booking & Target achievement(70%) New Customer development/New accounts New achievement and behaviour as an team Establish and maintain a high level of customer satisfaction. Asst Manager commercial Analysis and Findings of DSR and Tour programs SAP Entries and Reports(monthly reports) MIS Preparation and circulation Monthly Reports Monthly Reports Monthly Reports % Nos Nos Minimul nos of customer complaints % % Nos. Nos. Days Nos Annual Plan Minimul nos of customer complaints % Nos. Nos. % Nos Annual Plan KPI/Target

Dealer Meet/Cycle meet planning and scheduling Nos Puts PRODUCT / technical knowledge to commercial use and prepares estimates and tenders in accordance with sales and pricing policy(monthly reports) Monthly Reports Monitor competitive activity and report significant developments to management. ACCOUNTS & FINANCE Cost of Capital USED Receivables level / against sales % Nos Monthly % % Report Monthly Annual % % Monthly Reports

2 3 4 5 6 7 8 9 10 11 13 14

Management information(MIS) Capital expenditure Cost control Financial records Payroll Budgeting % Reduction in net working capital % Reduction in suspense balance Costing: Cost of production, tooling costs, man hour rate Recovery of outstanding Direct and Indirect taxes Cash flow forecasting

% Report

13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 15 1 2 3 4 5 6 7 8 10 11 12 13

OPERATION /MFG MANAGER Plant Availability Reduction of Cost of quality (reject/ rework/scrap) Percentage of installed capacity utilized % Reduction in customer complaints internal & external % Reduction in expenditure on maintenance of plant & machinery(Cost reduction) Improving targeted delivery date [ ----%] etc Unit volume level and %Increase plant capacity unit cost target Production efficiency improvement Developed succesor of the year New Project implementation. People & performance management(As per report of every project) Formulating annual business plan of the organization with Management Manager-Engineering & Tool Room Number of projects design completed Number of new products No. of products benchmarked for design development % of internal commitments ( Dilevery ) completed within specified time % of documents (Preparation of SOPs. documents for development of new product.)delivered on time % utilization of allocated budget Nos.of Technology Transfer to internal customers(Prod QA,R & D) Nos of Resources planning and implemented Developed succesor of the year Nos of Injection mould designed Quality Manger Minimization of rejection & rework. Standardization for goods and work inspection. Inspection activities within the reasonable time frame. Customers acceptance. Establish quality standards & implementing quality control requirements of the customers Complaint handling Develop and implement quality management strategy and plans.(Audits) Quality related business initiatives like ISO, Six Sigma, etc Develop quality plan for new products. Validation of process, instruments, methods, etc.(Report) Evaluation of new suppliers and vendors Developed succesor of the year % Report activity for each goods Days Acceptance Report of every product and goods Quality manual Nos Nos Nos Nos Nos Nos Nos Monthly/Qtrly % % % % % % % % Nos Nos Qtly Comparative report Annual( Reeports and comments) Nos Nos Nos % % % Nos Nos Nos Nos

19 1 2 3 4 6 7 8

Admin Manager / Executive Reduce absent rate at ---% % Statury Compliance (labor laws/ other statutory requirements/ completed) Timely submission of HR budget No. of new welfare schemes launched in the year % timely delivery of new year gifts/ Diwali Gifts/uniforms/ No. of improvement projects undertaken (like Canteen/buildings and others improvement for emps.) Implementation of smart card and electronic systems within stipulated time % % Annual Nos % Nos Days