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The links in this iepoit aie being pioviueu as a convenience anu foi infoimational puiposes only; they uo not constitute an
enuoisement oi an appioval by "#$%&'& ()*&+,-./&) 012/3&+' of any of the piouucts, seivices oi opinions of the coipoiation oi
oiganization oi inuiviuual. "#$%&'& ()*&+,-./&) 012/3&+' beais no iesponsibility foi the accuiacy, legality oi content of the
links pioviueu oi foi that of subsequent links. "#$%&'& ()*&+,-./&) 012/3&+' uoes not contiol, monitoi oi guaiantee the
infoimation containeu in the links pioviueu. In no event shall Chegoyo Infoimation Auvisoiy be iesponsible oi liable, uiiectly oi
inuiiectly, foi any uamage oi loss causeu oi allegeu to be causeu by oi in connection with the use of oi ieliance on any such
content, goous, oi seivices available on oi thiough any such site oi iesouice.

" # $ % & ' & ( ) * & + , - . / & ) 0 1 2 / 3 & + '
"4/$). +$56$3.7 ASAP8 Neeu to have bioau infoimation about Politics 2.u emphasis on
using the web anu social meuia foi signatuie gatheiing campaigns.
9$' :&+13: Politics 2.u, petition signatuie, signatuie uiive, activism, online petition
tools.
;$-+<# 1-.$37 Websites foi this pioject weie accesseu uuiing }uly 26-29, 2u11
"#$%&'& ()*&+,-./&) 012/3&+' =+&2/1$3 .#+$$ >/)13 &* ?$@ ;$-+<#/)% ()*&+$=&+.7 AB.$)1$1C D6/<>C -)1
E+-@ F-%8

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Chegoyo Information Advisory
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ueneial speaking, Politics 2.u is about using the Web 2.u foi political puiposes.
http:en.wikipeuia.oigwiki0pen-souice_political_campaign
UL=$)Q3&6+<$ =&4/./<-4 <-,=-/%)3C &=$)Q3&6+<$ =&4/./<3C oi M&4/./<3 R8O, is the iuea that
social netwoiking anu e-paiticipation technologies will ievolutionize oui ability to follow,
suppoit, anu influence political campaigns."



http:cellybelly9u.files.woiupiess.com2u11u4f9f22bae-716c-Sfa9-8aac-7f71u1e9Scf2-image.jpg

But, theie is moie to it. Politics 2.u is a new political paiauigm wheie citizens aie

1
0ui Web Infoiepoits aie iepoits about the infoimation that can be haivesteu oi gatheieu
fiom Inteinet uata iepositoiies on a pieviously chosen subject mattei. They aie not, howevei,
iepoits aiming to stuuy the selecteu subject mattei.
consiueieu as someone who can be tiusteu, wheie chaos anu complexity aie embiaceu
anu politicians accept a ceitain loss of contiol about the cieation anu emission of the
message. A bettei uefinition can be founu in Ismael Pea-Lopez's blog:

0 1$*/)/./&) &* M&4/./<3 R8O
http:ictlogy.net2uu9122S-a-uefinition-of-politics-2-u
|N0TE: This link behaves eiiatically when clickeu. It often uisplays a "not founu message", yet it is the iight
0RL. If that happens to you use this uoogle seaich http:bit.lyqEBN8A , anu click the 0RL listeu theiein.j

What follows is the public available infoimation we manageu to uig out fiom Inteinet uata
iepositoiies aftei uoing a quick scanning anu filteiing. We piesent the infoimation
classifieu in seveial categoiies: ?$@ M-%$3 M&4/./<3 R8OC ;/%)-.6+$ E-.#$+/)% V+/2$3C
W/1$&3C F&&>3C M-=$+3 -)1 G$=&+.3 -)1 .#$ M&:$+ &* .#$ ;.&+'

?AF M0EA; MLX(N("; R8O

N$<# M+$3/1$).
http:techpiesiuent.com

M+-<./</)% V$,&<+-<' I$.:&+>
http:www.hks.haivaiu.euuoiganizing


V/%/.-4 $M&4/./<3
http:www.uigitalepolitics.comcategoiyuk

L@-,- *&+ 0,$+/<- ROSR
http:www.baiackobama.com
http:www.baiackobama.comvolunteei
http:www.baiackobama.comget-involveu

?$@ R8O %/2$3 @/+.# .& M&4/./<3 R8O
http:gigaom.com2uu7uS19web-2u-gives-biith-to-politics-2u

M&4/./<3 ROSS7 M&4/./<3 %$.3 +$-4 /) .#$ 2/+.6-4 :&+41 &* 3&</-4 ,$1/-
http:bit.lyiieaSK

"Social netwoiking has giown exponentially anu if politicians anu paities want to tap into
the voting pool, this is wheie they have to go.." Piesiuent 0bama successfully useu the
Inteinet to get his message out while taking in hunuieus of millions of uollais fiom small
uonois using Facebook. Businessman Beiman Cain anu Rep. Ron Paul, R-Texas, both
ueclaieu canuiuates in the Republican piesiuential nominating iace, use online
"moneybombing" to iaise uonations..0bama also useu online meuia to announce his ie-
election biu anu conuuct a viitual town hall. }ust last week, the fiist-evei Twittei uebate
was conuucteu among six of the announceu Republican canuiuates vying foi the 2u12
piesiuential nomination. The canuiuates spent 9u minutes answeiing questions using no
moie than 14u chaiacteis -- the limit on Twittei posts.

ROSO7 N#$ */+3. 3&</-4 ,$1/- $4$<./&)
This is the fiist Biitish geneial election in the social meuia age - what uiffeience has it
maue.
http:www.guaiuian.co.ukmeuia2u1uapiSusocial-meuia-election-2u1u

N#$ K6.6+$ &* ;&</-4 Y$1/- -)1 M&4/./<3
http:mashable.com2u1u11u1futuie-social-meuia-politics

;&</-4 Y$1/-7 N#$ I$: F-..4$%+&6)1 *&+ M&4/./<3
http:mashable.com2u1uu92Scongiess-battle-social-meuia

M&4/./<-4 "&,,6)/<-./&) /) - V/%/.-4 0%$7 ROSS N$- M-+.' ;$)-.&+3 -)1 ;&</-4 Y$1/-
http:bit.lyqNWzZW

"-) Z&6 ?/) -) A4$<./&) F' J3/)% ;&</-4 Y$1/-[
http:www.ihys.eu2u11uScan-you-win-an-election-by-using-social-meuia

;&</-4 ,$1/- -)1 =&4/./<3 /) ROSO <-,=-/%)
http:www.pewinteinet.oigPiess-Releases2u11Politics-anu-Social-Neuia.aspx

L@-,- ROSR "-,=-/%) .& E& F$'&)1 A,-/4C N$B.
http:www.physoig.comnews2u11-u6-obama-campaign-email-text.html

H&: L@-,- ?&) :/.# ;&</-4 Y$1/-
http:www.uiagonflyeffect.combloguiagonfly-in-actioncase-stuuiesthe-obama-
campaign

L@-,-\3 \M+&]$<. H&61/)/\ G$2$-4$1
http:www.nationaljouinal.comnjonlineno_2uu811u7_4999.php

L@-,-^3 UH&61/)/_ "&,=6.$+ Q Y->/)% I&)Q2&.$+3 V/3-==$-+
http:apb.uiiectionsmag.comentiyobamas-houuini-computei-making-non-voteis-
uisappeai16u222

H&: L@-,-\3 J3$ &* ;&</-4 Y$1/- /) "-,=-/%)/)% "#-)%$1 M&4/./<3
http:axcessnews.cominuex.phpaiticlesshowiu2u1uu



M&4/./</-)3 1& #-2$ .& 63$ ;&</-4 Y$1/-C @6. .#$' 1&)^. #-2$ .& @$ -) 0).#&)' ?$/)$+
http:ebonymompolitics.woiupiess.com2u11u617politicians-uo-have-to-use-social-
meuia-but-they-uon't-have-to-be-an-anthony-weinei

;(EI0NJGA E0NHAG(IE VG(WA;

N#$ 0+. &* ;/%)-.6+$ E-.#$+/)% Q HGSRO`
http:www.campaignfoilibeity.comblog.php.view=169u1

A**$<./2$ "-,=63 M$././&) V+/2$37 F$3. =+-<./<$3 *&+ - =&:$+*64 &+%-)/a/)% .&&4
http:www.campusactivism.oigseivei-newuploauseffective_campus_petition_stiategy.puf

b &)4/)$ =$././&) .&&437 H&: .& ,->$ - 1/**$+$)<$
http:www.socialbiite.oig2u1uu72u9-online-petition-tools-how-to-make-a-uiffeience

;#-+$ F$3. M+-<./<$ &) E$../)% ;/%)-.6+$3
https:www.facebook.comtopic.php.uiu=1888S84481u7&topic=197SS

c0@&4/3# N#$ K$1$+-4 G$3$+2$ 0<.c
http:enuthefeuusa.ning.comfoiumtopicspetition-signatuie-gatheiing
http:enuthefeuusa.ning.com

L)4/)$ ;/%)-.6+$ E-.#$+/)% *&+ "-4/*&+)/- ()/./-./2$3
http:newameiica.netfiles0nlineSig_u6_11_u8_iu.puf

GAMA0X MGLM T
http:www.iepeal-piop-8.oig
Love Bonoi Cheiish launcheu www.SignFoiEquality.com as pait of the volunteei signatuie uiive,
which began touay. The site featuies a uownloauable petition foim anu tiaining viueos foi
signatuie gatheieis, anu uses unique social netwoiking technology to help gatheieis set goals,
builu teams, anu finu signatuie gatheiing events. "In its fiist uay, SignFoiEquality.com is alieauy
the state of the ait in Califoinia petition signatuie gatheiing," saiu Benning. Benning noteu that in
iecent yeais, signatuie-gatheiing campaigns have been in the hanus of a few poweiful elite, who
qualify ballot initiatives by spenuing millions on paiu signatuie gatheieis. "SignFoiEquality.com
biings the campaign back to the people," saiu Benning. "We'ie going to qualify this initiative
peison by peison, anu signatuie by signatuie."

NHA (I(N(0N(WA MGL"A;; WAG(KZ(IE ;(EI0NJGA; -)1 MAN(N(LI;
http:co.humbolut.ca.uselectioncontentinitiative_piocessveiifying%2usignatuies.puf

N#$ @63/)$33 &* 3/%)-.6+$ #-+2$3./)%
http:www.thesunchionicle.comaiticles2u1uu614news749uS89.txt



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V/%/.-4 E/-).37 d&$ G&3=-+3C 1/+$<.&+ &* 1/%/.-4 3.+-.$%' *&+ F-+-<> L@-,-\3
=+$3/1$)./-4 <-,=-/%)8
http:news.bbc.co.uk2hiin_uepthsci_techuigital_giants8SS1927.stm

I-2/%-./)% M&4/./<3 R8O
http:piospect.oigcsncblogstappeu_aichive.month=u6&yeai=2u11&base_name=navigating_politics_2u

E&2 R8O AB=& ROSO7 0)/4 V-3#8 c())&2-./&) -)1 M-+./</=-./&)7 A,@+-</)% .#$ "/2/< ?$@c
http:www.youtube.comwatch.v=C27F2bTb0jQ

I/<#&4-3 "#+/3.->/37 N#$ #/11$) /)*46$)<$ &* 3&</-4 )$.:&+>3
http:www.teu.comtalksnicholas_chiistakis_the_hiuuen_influence_of_social_netwoiks.html

H$+$ "&,$3 A2$+'@&1'8 Clay Shiiky piesentation at the Aspen Institution
M-+.S
http:www.youtube.comwatch.v=YEBuQiBz1Nc
M-+. R e;&</-4 ;&*.:-+$ Y'F-+-<>L@-,-f
http:www.youtube.comwatch.v=7lCNhamlyus&NR=1
M-+.P
http:www.youtube.comwatch.v=0vz-1LXtS04&NR=1
M-+.g
http:www.youtube.comwatch.v=2gkjCAY7ahQ&NR=1

A2%$)' Y&+&a&27 H&: .#$ I$. -/13 1/<.-.&+3#/=3
http:www.teu.comtalksevgeny_moiozov_is_the_inteinet_what_oiwell_feaieu.html

"4-' ;#/+>'7 G$.#/)>/)% G$=+$3$).-./&)C M$+3&)-4 V$,&<+-<' K&+6, ROSO
http:www.youtube.comwatch.v=P2uyPniW2eN

;<&.. H$/*$+,-)7 "-) .#$ ().$+)$. K/B M&4/./<3[C M$+3&)-4 V$,&<+-<' K&+6, ROSO
http:www.youtube.comwatch.v=ltNXuq}_eBs&featuie=ielmfu

F$<>,-) "$).$+ *&+ ().$+)$. -)1 ;&</$.'C H-+2-+1 J)/2$+3/.'C
Y/<#-$4 ;4-@'C
"#/$* N$<#)&4&%' ;.+-.$%/3. *&+ N&,&++&: W$).6+$3
;4-@' :-3 .#$ "#/$* N$<#)&4&%' L**/<$+ *&+ L@-,- *&+ 0,$+/<-. Be helpeu cieate anu leau the
Inteinet anu technology appaiatus of what has been uesciibeu as the most technology-savvy
piesiuential campaign in histoiy.
http:cybei.law.haivaiu.euueventsluncheon2u1uuSslaby

Clay Shiiky talks about his new book "H$+$ "&,$3 A2$+'@&1'7 N#$ M&:$+ &*
L+%-)/a/)% :/.#&6. &+%-)/a-./&)8_
http:www.youtube.comwatch.v=A_uFgRKsqq0&featuie=ielateu

Y-+3#-44 E-)a7 L+%-)/a/)% -)1 ;&</-4 Y&2$,$).3
http:www.youtube.comwatch.v=mzRq1ANu0Sc&featuie=ielmfu

FLL9;

1. H$+$ "&,$3 A2$+'@&1'7 N#$ =&:$+ &* &+%-)/a/)% :/.#&6. &+%-)/a-./&)3 Clay
Shiisky, Penguin Piess, 2uu8
2. N#$ I$. V$463/&)7 N#$ V-+> ;/1$ &* ().$+)$. K+$$1&,, Evgeny Noiozov, Public
Affaiis, 2u11 http:www.netuelusion.com
S. "&))$<.$17 N#$ 36+=+/3/)% =&:$+ &* &6+ 3&</-4 )$.:&+>3 -)1 #&: .#$' 3#-=$
&6+ 4/2$38 Nicholas Chiistakis anu }ames Fowlei, Little Biown, 2uu9
4. "&,,6)/.'7 N#$ ;.+6<.6+$ &* F$4&)%/)%, Petei Block, Beiet-Koehlei Publisheis, 2uu8
h8 N#$ V+-%&)*4' A**$<.7 D6/<>C A**$<./2$C -)1 M&:$+*64 ?-'3 N& J3$ ;&</-4 Y$1/-
.& V+/2$ ;&</-4 "#-)%$C Ban Aiiely anu Chip Beath, }ossey-Bass, 2u1u
http:www.uiagonflyeffect.com
6. Y&@/4/a/)% E$)$+-./&) R8O7 0 M+-<./<-4 E6/1$ .& J3/)% ?$@ R8O7 N$<#)&4&%/$3
.& G$<+6/.C L+%-)/a$ -)1 A)%-%$ Z&6.#C Ben Rigby, }ossey-Bass, 2uu8
http:www.amazon.comNobilizing-ueneiation-2-u-Piactical-
Technologiesupu47u22744Sief=si_1_S.s=books&ie=0TF8&qiu=1S1182S987&
si=1-S
7. E+&6)13:$44C AB=-)1$1 -)1 G$2/3$1 A1/./&)7 ?/))/)% /) - ?&+41
N+-)3*&+,$1 @' ;&</-4 N$<#)&4&%/$3C Chailene Li, anu }osh Beinoff, Baivaiu
Business Piess, 2u11
http:www.amazon.comuiounuswell-Expanueu-Reviseu-Tiansfoimeu-
Technologiesup1422161986ief=pu_sim_b_S


M0MAG; -)1 GAMLGN;
K644 G$=&+.7 RRi &* &)4/)$ 0,$+/<-)3 63$1 3&</-4 )$.:&+>/)% &+ N:/..$+ *&+ =&4/./<3
/) ROSO <-,=-/%)
http:www.pewinteinet.oigRepoits2u11Politics-anu-social-meuia.aspx

;&</-4 Y$1/-7 g8 M&4/./<-4 J3$3 -)1 (,=4/<-./&)3 *&+ G$=+$3$).-./2$ V$,&<+-<'
Social meuia offei innovative oppoitunities foi political actois, political institutions anu the public to
inteiact with one anothei.1 Biawing on examples fiom Canaua, the 0niteu States anu the 0niteu Kinguom,
this papei outlines how social meuia aie cuiiently being useu in the political aiena. It also uiscusses benefits
anu iisks that have been attiibuteu to the use of social meuia foi political puiposes, anu exploies the
implications that the use of these technologies may have foi iepiesentative uemociacy.
http:www.pail.gc.caContentL0PReseaichPublications2u1u-1u-e.htm

;&</-4 )$.:&+>3 .#-. ,-..$+7 N:/..$+ 6)1$+ .#$ ,/<+&3<&=$, Beinaiuo Bubeiman et.
al., Fiist Nonuay, volume 14, Numbei 1 - S }anuaiy 2uu9
Scholais, auveitiseis anu political activists see massive online social netwoiks as a iepiesentation of social
inteiactions that can be useu to stuuy the piopagation of iueas, social bonu uynamics anu viial maiketing,
among otheis. But the linkeu stiuctuies of social netwoiks uo not ieveal actual inteiactions among people.
Scaicity of attention anu the uaily ihythms of life anu woik make people uefault to inteiacting with those
few that mattei anu that iecipiocate theii attention. A stuuy of social inteiactions within Twittei ieveals that
the uiivei of usage is a spaise anu hiuuen netwoik of connections unueilying the "ueclaieu" set of fiienus
anu followeis.
http:www.hpl.hp.comieseaichsclpapeistwitteitwittei.puf

;=$</-4 (336$7 M&4/./<37 ?$@ R8O, }ouinal of Infoimation Technology & Politics, volume 6,
Issue S-4, 2uu9
http:www.tanufonline.comtocwitp2u6S-4


N#$ M&:$+ &* ;.&+'

Social netwoiking tool aie veiy impoitant foi Politics 2.u but uo not woik without having
a poweiful stoiies that collectively cieate meaning anu a public naiiative.

?#-. /3 M6@4/< I-++-./2$[
http:www.hks.haivaiu.euufsmganz

N$44/)% Z&6+ M6@4/< ;.&+'8 ;$4*C J3C I&:8
www.wholecommunities.oigpufPublic%2u;.&+'%2uWoiksheetu7E-)a.puf

N#$ M&:$+ &* ;.&+' /) ;&</-4 Y&2$,$).3
http:www.hks.haivaiu.euufsmganzCuiient%2uPublicationsNu%2uP0WER%2u0F%2uST0RY.puf

?#' ;.&+/$3 Y-..$+
Naishall uanz is a lectuiei at Baivaiu's Kenneuy School of uoveinment. Be playeu an
instiumental, anu laigely anonymous, iole in shaping Baiack 0bama's iecent campaign.
http:fiienusofjustice.woiupiess.com2uu9u218maishall-ganz-why-stoiies-mattei

"-,= L@-,-
http:campobama.blogspot.com

http:www.co-intelligence.oigI-poweiofstoiy.html
http:www.co-intelligence.oigPowei0fStoiyLong.html















I am a multiuisciplinaiy geneialist with many intellectual inteiests to keep myself tieu to only one
piofession. At any paiticulai moment, I am always weaiing many hats but I uo manage to keep
focuseu on whatevei tasks I happen to be woiking on. Ny oiiginal euucational backgiounu is in
Theoietical Physics (Cential 0niveisity of venezuela, 1981). I uiu giauuate stuuies in ueosciences at
0C, Beikeley, anu have an NBA (2uuu) fiom the 0niveisity of Southein Califoinia, Los Angeles,
Califoinia. I also hau a S- yeais-life expeiience (1992-199S): living, exploiing, woiking, anu stuuying
Chinese language anu cultuie at Beijing Language anu Cultuial 0niveisity in Beijing, China.

Piofessionally, I have woikeu as a fielu geophysicist anu a managei foi seveial 0il & uas companies. I
have also helu managing positions within the IT inuustiy. I consult on laige gioups inteivention
methouologies anu on uigital stiategies anu I consiuei myself a woilu citizen 2.u. When you hiie my
Web Seaiching Seivices thiough "#$%&'& ()*&+,-./&) 012/3&+' you aie taping not only on my laige
web seaiching capabilities but also on my capacity to uiaw connections on many uiffeient subjects anu
uisciplines.

I volunteei foi seveial nonpiofit piojects such as F0NBvEC. I am also the cuiatoi anu piouucei of a
TEBx event: TEBxTieiiaBeuiacia. I am piesently physically stationeu in venezuela, but I woik on
"#$%&'& ()*&+,-./&) 012/3&+' fiom any pait of the woilu.

Twittei: Chegoyo
Email: jose.alvaiez.coinettgmail.com
0S Phone +1-281-4S6-S64S

8&3$ 092-+$:;"&+)$..

0<.#&+
" # $ % & ' & ( ) * & + , - . / & ) 0 1 2 / 3 & + ' " # $ % & ' & ( ) * & + , - . / & ) 0 1 2 / 3 & + '

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