COURSE SYLLABUS

International Business Short Course Integrated International Business & Cross Cultural Program Siam University and Burapha University July 13 August 7, 2009
COURSE INTRODUCTION: The International Business short course Integrated International Business & Cross Cultural Program (IIB & CCP) is established as a student exchange program conducted by the Commission on Higher Education (CHE) as the UMAP member secretariat of Thailand This course is created and makes arrangement y the !aculty o! Business Administration, "iam #ni$ersity in colla oration %ith the !aculty o! &anagement and Tourism, Bura'ha #ni$ersity COURSE DESCRIPTION: The nternational !usiness "hort Course in # ntegrated nternational !usiness $ Cross Cultural Program ( ! $ CCP)% offers students an introduction to the language and terminology of international business and ma&or international political and economic policies that affect modern international businesses' "pecial attention is gi(en to fundamental concepts of international management) business la*) finance) and mar+eting' The cultural) attitudinal) and beha(ioral differences that affect international business are also examined' n addition) students can learn the integration of economic) political) and business decisions in Thailand,s and other "outheast Asian countries, economy and the de(elopment of the current economy' The course is di(ided into t*o parts- course*or+ and field trip' .ith this system) students can obtain a high le(el of understanding in the nternational Trade Arena' COURSE !O"#: This course %ill de$elo' the students( ca'a ility to o tain in de'th understanding the International Business &anagement )Integrated *ross *ultural+, COURSE PURPOSES: 1, -nhancing the students( kno%ledge in areas o! International Business &anagement 2, -.ui''ing the students( e/'erience in Thai Business -nter'rise as %ell as Thai *ulture 3, -ducating the Integrated *ross *ultural Business &anagement CREDIT POINT: Three )3+ academic credits are a%arded u'on success!ul com'letion o! the course, ($ %redits& Part I: "IA& #0I1-2"IT3 '( 22,4 )rs 5rs 5rs

Part II: B#2A65A #0I1-2"IT3 22,4 COURSE STRUCTURE:

6age 1 o! 9

Course *or+: ,ield Tri-:

The students %ill study in areas o! International Business 7isci'line such as International Business Culture International !rade and Poli"y and #lo$al %ar&etin', The students %ill $isit to some usiness sector !actory , !or e/am'le, Agro8Industry com'any, Automoti$e Industry, Bank o! Thailand and "tock &arket as %ell as the tourist attraction 'laces, #rand Pala"e !emple o( the Emerald Budda )BA*#+O+) *ational %useum ,a- %useum )*a&ornprathom)

SUB.ECT CONTENTS:

Part I// SI"0 UNI1ERSIT2

Le'al environment o( Business An introduction to the legal system %ithin %hich usiness organi9ations o'erate, as %ell as ethical considerations and social and 'olitical in!luences that a!!ect such organi9ations y changing the legal system, Se"urity %ar&et & .inan"ial Institution This course %ill gi$e students an o$er$ie% o! the %a-ital mar+et %hich is the market !or securities, %here com'anies and the go$ernment can raise long8term !unds, The ca'ital market includes the stock market and the ond market, This course %ill also 'ro$ides an understanding o! ho% 3inan%ial mar+et can e use as a mechanism that %ill allo%s 'eo'le to easily uy and sell !inancial securities such as stocks and onds, /ealth"are Business This class %ill !ocuses on such to'ics as access to care: cost containment: health ene!it 'lans: health economics, utili9ation re$ie%: disease management: in!ormation technology: medical technology, The im'act o! these to'ics on the usiness o! health care %ill e studied, A'ri"ultural and .ood Industry This course %ill allo% students to understand status o! agriculture in Thailand such as the ma;or !eatures o! im'ortant cro's, The strategy o! <=rom =arm to Ta le> %ill sho% ho% industry can o'erate in the 'resent and !uture situation 'articularly in the glo al conte/t Thailand is %ell8kno%n as the kitchen o! the %orld, in this course %ill also introduce the ma;or e/'ort agricultural 'roducts, and ho% they o'erate, Automotive Industry The e!!ects o! doing usiness glo ally on the automoti$e industry %ill e addressed, including the asics o! international trade as they a!!ect the industry, im'act on manu!acturers and su''ly chain 'artners, increase a%areness o! cultural di!!erences among industry stakeholders, and raise the im'lications o! glo al usiness !or local o'erations, S%E in !hailand "&- )"mall8 &edium "i9ed -nter'rise+ 'lays a ma;or role in Thailand, Thai go$ernment elie$es that it can generate usiness sustaina le gro%th, The course %ill guide an im'ortance o! "&- role in Thai economy %hich links to the go$ernment 'olicy on this issue,
6age 2 o! 9

Royal Pro0e"t and Su((i"ien"y E"onomy Philosophy The su!!iciency economy is initiated y ?ing Bhumi'hol, 5is &a;esty %ishes Thai 'eo'le to e sel! de'endent, Thailand has to strongly de$elo' in line %ith other countries so this theory does not deteriorate the country de$elo'ment, The course %ill make you understand 5is &a;esty(s theory, SUB.ECT CONTENTS: Part II// BUR"P)" UNI1ERSIT2 International Business Culture Building your International Business through cultural a%areness o!!ers an e/cellent introduction to the di!!erences in attitudes, $alues, 'rotocol, rituals, traditions, communication styles and other characteristics those commonly se'arate cultures, #nderstanding cultural di!!erences and uilding relationshi's are critical in today@s glo al market 'lace, This course descri es ho% to de$elo' cultural a%areness and a$oid cultural !au/ 'as, International !rade and Poli"y A "hort *ourse in International -conomics !eatures a series o! descri'ti$e essays on each o! the ma;or to'ics o! international economics, including alance o! trade, trade agreements, !oreign e/change, currency de$aluation $s, a''reciation, !ree trade $s, 'rotectionism, !oreign in$estment, tari!! and non8tari!! arriers to trade, 'olitics $s, economics, go$ernment inter$ention in !ree markets, and ma;or economic systems, #lo$al %ar&etin' Trans!orm your e/'ort o'eration into a market8dri$en, 'ro!it8making enter'rise y learning and em'loying international marketing methods and strategies used y success!ul com'anies %orld%ide, The short *ourse also o!!ers the students !or 'ractical ad$ice !rom a seasoned 'ro!essional a out ho% to succeed in international marketing, com'rehensi$e co$erage o! all key issues in international marketing and contains 'ragmatic in!ormation on negotiating tactics and strategies !or oth indi$iduals and teams, International Lo'isti"s and Supply Chain The short course 'ro$ides an understanding o! ho% cargo is mo$ed around the %orld, o$er $ie%ing the theory and 'ractice o! glo al su''ly chain management and discussing the myth o! su''ly chain management and o!!ering .uestions on the role o! in!ormation systems, International Contra"ts As international trade has gro%n, so too has the need to more !ormally de!ine the o ligations o! each 'arty to a transaction, Aritten contracts 'ro$ide this !rame%ork and are ecoming more and more common %orld%ide, re'lacing $er al Bunderstandings,B This ook co$ers the underlying need !or and use o! contracts in international usiness, It 'ro$ides s'eci!ic in!ormation a out %riting asic and ad$anced contract 'ro$isions, the use o! attorneys, en!orcement, dis'ute resolution, ar itration and litigation, International !ourism %ana'ement *om'anies today con!ront an increasing array o! choices o! markets, o! locations !or $alue adding acti$ities, and o! modes o! crossing orders, This course !ocuses on the international dimensions o! strategy and organi9ation, and 'ro$ides a !rame%ork !or !ormulating strategies in an increasingly com'le/ %orld economy, and !or making those strategies %ork e!!ecti$ely, International *e'otiation &any usiness 'eo'le are e/'erts concerning their 'roduct or ser$ice: !e% take the time to learn asic negotiation skills, This course 'ro$ides 'ragmatic, no holds8 arred in!ormation and ad$ice on ho% to
6age 3 o! 9

negotiate international 'urchase, sale, in$estment and ;oint $enture deals, International Business 0egotiating !eatures 'oint8 y8'oint co$erage o! key negotiating to'ics, includingC selection o! the chie! negotiator and indi$idual team mem ers, si9ing u' your counter'art)s+, indi$idual and team negotiating styles, ho% to counter indi$idual and team strategies, legal and illegal tactics, 'ro!iles o! common negotiating tactics o! 34 countries, and a glossary o! negotiating terms, International Entrepreneur !rade International trade has al%ays held great o''ortunity !or the entre'reneur %ith glo al $ision, The usiness o! international trade, ho%e$er, also re.uires that the entre'reneur match his or her $ision %ith solid skills !or concluding transactions success!ully, This course 'ro$ides descri ing ho% entre'reneurs succeed in international trade y com ining o''ortunity %ith solid skills, International Payment The course 'ro$ides the students !our 'rimary 'ayment methodsC documentary letters o! credit, documentary collections, 're8'ayment and credit transactions, "te' y ste' instructions, accom'anied y skill!ully designed illustrations, are 'ro$ided !or oth standard and s'ecial letters o! credit, including re$oca le and irre$oca le, con!irmed and uncon!irmed, ack8to8 ack, de!erred 'ayment )usance+, red clause, re$ol$ing, stand y and trans!era le ty'es, This course introduces each 'arty to each transaction, contains lists o! %hat can go %rong and 'ro$ides solutions !or common 'ro lems, EDUC"TION"# 0"TERI"#S: Te/t ook, 1*74 ,ield Tri-s4 E/learning4 !uest S-ea+er4 "%ti5ities4 E6-erien%e

"SSESS0ENT: *lass attendance and 'artici'ation =ield tri' re'ort )indi$idual+ Erou' 6resentation F 2e'ort -/amination

20D 30D 20D 30D 100D

GG "tudents are re.uired to attend at least H0D o! classes,

6age I o! 9

Time Ta7le Integrated International Business & Cross Cultural Program: IIB & CCP 12th 3uly 4 5th Au'ust 6778
D"TE ,irst *ee+ 0onda; :$ .ul; :(:99/ :=:$9 TI0E 8:99/ :':99 TOPIC O-ening Ceremon; & Orientation
7; Commision on )ig<er Edu%ation

LECTURER

PLACE

E6%ursion: Siam Uni5ersit; Tri-

Dr Usanee C<aroen-i-at-ol President Porn%<ai 0ong+<on5anit4 Dr 1i@it Su-init

Siam U

Tuesda; :' .ul;

8 99/:9 99 :9 99/ :> $9 :':99/ :=:$9 8 99/:> 99 :$:$9/ := $9 8 99/:> 99 :$ $9/ := $9

O-ening Ceremon; & Orientation O5er5ie? o3 T<ai E%onomi% Situation 1isit to Ban+ o3 T<ailand ,ian%e and Ban+ing 1isit to Sto%+ E6%<ange o3 T<ailand #egal En5ironment o3 Business CSR & Cosmeti% Businss in T<ailand

:8 Buliding

*ednesda; :( .ul;

:8 Buliding

T<ursda; := .ul;

Dr .ade Doona5anit Pasi%a Sila-a@an Countr; !eneral 0anager Dior T<ailand 0r Sansont<i Boon;at<a;an

:8 Buliding

,rida; :A .ul;

8 99/:> 99 :$ $9/ := $9 8 99/:> 99 :$ $9/ := $9

E6-ort "gri%ultural Produ%ts in T<ailand 1isit to Or%<id ,a%tor; "utomoti5e Industr; 1isit to B0* !rouSiam Paragon and Central *orld )ealt<%are Business

Saturda; :B .ul;

0r 1itit #eenutta-ong 0D o3 2ontra+it !rou0r Boon 1anasin 0D & C<airman o3 Pi;a5ate )os-ital (TBC&

Sunda; :8 .ul; Se%ond *ee+ 0onda; >9 .ul;

8 99/:> 99

Tuesda; >: .ul;

:$ $9/ := $9 8 99/:> 99 :$ $9/ := $9

1isit to Pi;a5ate )os-ital ,ood Industr;

0r T<eera-ong C<ansiri 0D o3 T<ai Union ,roCen

1isit to T<ai Union ,roCen S0E in T<ailand Su33i%ien%; E%onom; "ssist Dr Natta-<ol Nimman-at%<arin Dr Usanee C<aroen-i-at-ol Dire%tor o3 International "33airs BDD Siam U

*ednesda; >> .ul;

8 99/:> 99 :$ $9/ := $9

T<ursda; >$ .ul;

,rida; >' .ul;

8 99/:> 99 :$ $9/ := $9 8 99/:> 99 :$ $9/ := $9 8 99/:> 99 :$ $9/ := $9 8 99/:> 99 :$ $9/ := $9

Ro;al Pro@e%t Pre-are 3or Presentation E6amination Presentation E6%ursion De-arture to C<on7uri Bura-<a Uni5ersit; Saturda; B "ugust PRO!R"0 C#OSE
6age 4 o! 9

Saturda; >( .ul; Sunda; >= .ul;

!rand Pala%e BDD

T<ird *ee+

8 $9/:: $9

*el%ome to Bura-<a Uni5ersit; & Program Orientation

#i7rar;

6age J o! 9

Profile Lecturer UMAP 2009

Associate Professor Dr.Vuttichat Soonthonsmai

/ Chulalongkorn Universit Chulalongkorn Universit !ha''asart Universit !ha''asart Universit Universit of Mississi&&i +ova Southeastern Universit A'erican Marketing Association

!hailan" !hailan" !hailan" !hailan" USA. USA. USA.

#9$% #9$$ #990 #99$ #99$ 200# 200#

B.S.(Statistics) B.A. Master of Arts cor&orate Co''unication M(! M.A MBA. )BA.(Marketing an" *nternational Business) Professional Certifie" Marketer (PCM) . Dr.SOMBAT THOMRO !S" THA#OR

B.,ng

M.B.A. ).B.A.

/ -asetsart Universit +ational *nstitute of )evelo&'ent A"'inistration (+*)A) !ha''asat Universit

!hailan"

#992

!hailan" !hailan"

#99. 200.

.!" # Assistant Professor PATCHA EE O TASA$ / !he Universit of Montevallo !he Universit of Ala1a'a U.S.A. U.S.A. 2/20 2/22

M.B.,.(Business ,"ucation) B.S.(Accounting)

Mr. Soontorn Laoha%attana&on' DTAC Mana'in' Director PRO(ESS"O AL RECO! "T"O Lecturer 2 MBA Progra' 2 St3ohn4s Universit Certifie" Professional Marketer Chartere" 5inancial Anal st (C5A)

6age 7 o! 9

EDUCAT"O MBA Mi""le !ennessee State Universit 2

6age H o! 9

6age 9 o! 9