RESEARCH METHODOLOGY

Sources The success of any Insurance company depends on how well they are able to align with the objectives and needs of individuals customers, and is able to provide proper solutions to them. To know how a company is performing and whether they have any cutting edge advantage over competitors, an intensive study of the market is absolutely necessary. In order to understand the performance of different companies in the market, we did two types of surveys, primary survey and secondary survey. Primary survey Primary survey included:i) Visiting websites and fixing appointments with their agents. ii) Creation of database of prospective clients from different sources calling them up to fix appointment and then visiting them. iii) Prepare a questionnaire for the market survey.

Meeting different people to know their views,perception and preference of different insurance companies.

Secondary survey Secondary survey included of consulting books, magazines, journals, internet and also taking reference from library, Internet, R.L.I. reports..

Methodology We would go in for a qualitative research as our objective is to judge the perception and preference of different insurance products. The research would be done from primary data.

Sample Design
Target population: The target population for the research would be people who are in the age group beyond 40 and age group between 25 to 40.We targeted this group of population because these populations are the potential customers of insurance.

Sampling Frame:
The research would be conducted in Varanasi. The survey has been conducted among the potential customers of R.L.I. from different sectors as Reliance deals in many sectors of business.

Sampling Technique:
The sampling technique that is adopted is the simple random sampling wherein every element in the target population has an equal chance or probability of getting selected in the sample. That means every unit of the population who is more is in the above mentioned age group, have an equal chance of getting selected.

Sample Size:
I did a survey among 100 people by taking two categories in consideration of 50 each; that is 1.) Age group beyond 40.

2) Age group between 25 to 40.

Data Collection:
The research would be conducted from the source of primary data collection. Secondary data would help us in knowing the trends prevailing in the insurance market and would help us in analyzing and interpretation of the primary data.

Findings and Interpretations

We have presented below the findings and analysis of the questionnaire addressed to the respondents to gauge the attitude and perception of the people towards insurance.

Respondents having life Insurance

The question was asked to the respondents to know how many of the respondents had a life insurance policy. Figure No. 1 Response Yes No No. of respondent 85 15 Table No. 1