Vodafone

Submitted to: Prof. Anita Basalingappa By: Group No. 9 Hussain Tiewala, Rashi Jain, Gayathri Swaminathan, Niyomi Shah, Vanessa Rebelo, Alysha Thrani

Context

Page No.

Objectives of the Brand Auditing Background of the Cellular Service Industry About Vodafone Brand Transition Brand Awareness Brand Image Brand Value and Brand Personality of Vodafone Brand Essence Vodafones Marketing Mix-4Ps Marketing Strategy Brand and Customer Communications Promotional Strategy Evaluation Survey Analysis Conclusion Appendix

3 3 4 5 6 10 10 11 11 12 15 16 17 17 18

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OBJECTIVES OF THE BRAND AUDITING To know the current market scenario of the Vodafone Cellular Services To evaluate the brand transition that Vodafone went through To focus on Vodafones brand awareness through sponsorship, advertisements, etc. To understand what is Vodafones brand image To know the Marketing-Mix so as to understand the brand identity To find out the customer response for the Vodafones Services.

BACKGROUND OF THE CELLULAR SERVICE INDUSTRY There are 140 million cellular subscribers in India and with a total population of 1.1 billion, this means that 12.7% of the population uses cell phones. In November of 2006, India reached 100 million GSM subscribers. This places the country at no 3 right behind China and Russia, in national subscribers to GSM. Comparing our numbers to that of China who has 449 million subscribers and a population of 1.3 billion, with 34.5% saturation. Both China and India have cellular concentrations in their major cities, with some spotty coverage in outskirt villages. The major cities of Delhi, Mumbai, Kolkata, and Chennai make up about 20.7% of cellular usage. Not only does the country have room for growth, but the government's goal was to have 500 million subscribers by 2010. GSM will provide the pathway for this growth as will expansion of companies. With this in mind, finding an entrance into the Indian cellular market can be difficult. So, many of the companies have operations in other countries and are not a pure play. Hutchison Telecom Int Ltd (HTX) is a multinational corporation based in Hong Kong, whose Indian operation, Hutchison Essar, had an impressive 25% market share in Delhi, Mumbai, Kolkata, and Chennai. They also had an impressive presence in the smaller cities and more rural areas of India. Their business in India was just a piece of the puzzle, as Hutchison Telecom had operations in a number of Asian markets. HTX were looking to sell off the Hutchison Essar division, for 14 billion USD. Many buyers came forward interested in HTX such as Maxis Communications BHD [5051.KU], U.S. private-equity company Texas Pacific Group [TPG.XX], Vodafone Group PLC (VOD), India's Reliance Communications Ltd. [532712.BY], and India's Essar Group.

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Vodafone stands 9th position among all over the worlds brands in the terms of brand value.

ABOUT VODAFONE Vodafone was formed in 1984 as a subsidiary of Racal Electronics. By 1991, it was a separate organization, known by its present name, and with its first controlled overseas operation in Malta. A combination of acquisitions and partnerships with other networks has made Vodafone the worlds largest mobile telecommunications company, with equity interests in 26 countries across five continents and partnerships in another 14. Vodafone is teaching itself quickly to have a deeply ingrained customer understanding in order to make it lively while developing the scale, scope, and power of a large multinational. The focus on customer understanding and segmentation knowledge is highly important to insure that Vodafone doesnt get slow and lifeless and is able to deliver on customer needs rapidly.

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Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 25countries worldwide across 5 continents &40 partner network with200 million customer worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher.

Vodafone Essar in India is a subsidiary of Vodafone group & commenced operation in 1994 when it predecessor Hutchison telecom acquired cellular licenses for Mumbai. Now it has operations in 16 circle covering India's mobile customer base with 34.1 million customers. Vodafone Essar under hutch brand has named the most respected telecom company best mobile service in country. They are most effective & creative advertiser of the year. Vodafone has partner with Essar group as its principal joint venture partner for Indian market. Vodafone launched their brand across in India on 21st September 2007

BRAND TRANSITION The worlds leading mobile telecommunication company completed the acquisition of Hutchison Essar in May 2007. The company was renamed formally to Vodafone Essar by June 2007 and it was launched all across India in September of 2007 with Hutch is now Vodafone campaign. The launch unveiled nationally through a high profile campaign which covered all important media. The transition from Hutch to Vodafone is probably the largest brand change ever undertaken in India. It was even bigger than Hutchs own previous brand transition from Orange. The migration was one of the most comprehensive and fastest brand transitions in the history of Vodafone Group with over 350 Vodafone stores, over 1,000 mini stores, 35 mobile stores, 400,000 multi brand outlets and over 3,000 touch-points that were rebranded in two month of the launch and over 60% were transformed within 48 hours of the launch.

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This print advertisement indicates Brand Transition from Orange (orange) Hutch (pink) Vodafone (red). Source: Times of India, September 2007

The new campaigns main message was that the new Vodafone is the same old Hutch or even better thus Change is good, Hutch is now Vodafone tag line. Hutchs popular and well known brand ambassador - pug, was carried forward by Vodafone in these new advertisements that were broadcasted all across India. Pug was a very important symbol for Hutch because the customers associated the pug with Hutch. Vodafone used this to their benefit by carrying forward the pug. The launch advertisements were very simple and basic, they were sending out a basic message of how change is good. Hutch is now Vodafone but Vodafone used the pug.

Vodafone transition was considered to be one of the biggest and their marketing and branding strategies has provided them with a label of being one of the best telecommunication companies in India.

BRAND AWARENESS Vodafones advertisements too have been one of the best advertisements on the Indian television. The rebranding campaign was the most crucial because the main message of the brand transition was that the new Vodafone is the same old Hutch. It goes from Where ever you go, your network will follow to Make the most of now to power to you. The transition from Hutchs pug to Vodafones pug marketing campaign was more of an awareness campaign rather than a marketing one. This informed the customers how Hutch is now Vodafone. Hence, Vodafones advertisements and marketing campaigns have always been to the point, in the face of the consumer and direct. This helped

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Vodafone to build its brand and create awareness about its brand amongst old, current and potential customers.

Usually awareness for a new brand takes some time to build. However, Vodafone wanted to achieve this task at the shortest possible time. Hence, Maxus and Star Network worked closely to address this challenge and came up with the idea wherein during the day of the launch a complete roadblock on the Star Network channels was conceptualized. Considering that the Star Network is the lead network in India, this was the most apt platform for Vodafone launch. This strategy helped not only in achieving build rapid brand awareness but it also helped to break the clutter during such an important launch in the a popular telecom industry. This is a first of its kind mega media initiative in India by any brand. While the campaign was heavy on television, it also included all other media vehicles. The print campaign kicked off on 21 September, a day after the television splash.

Vodafone had tied up with Star India to run a complete roadblock of its fresh campaign on the entire network by unveiling the 24-hour nationwide rebranding campaign. Vodafone used all of the commercial airtime across all 13 channels in five languages (Hindi, Tamil, Bengali, Marathi and English) from 9 pm on 20 September to 9 pm on September 21.

This advertisement is making the existing customers and potential customers aware that Hutch has now been taken over by Vodafone. They used the pug to show the change as people were well aware of the animal and it was very famous. Source: Business India, November 2007

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This exercise included TV commercials, transition bumpers and contest spots to promote the Vodafone Essar brand. Commercial spots had also been purchased on Sony. After three weeks of extensive broadcast of Vodafone brand through several ads over TV, newspaper, magazines, glow-signs, hoardings, posters, web and even PVC board nailed into stem of trees left a shadowing sense in peoples mind. Thus, creating a sense of awareness amongst customers and potential customers Vodafones brand awareness has been created through the message it delivers, the images(logos), slogans, tag lines, sponsorships and advertisements. Vodafones slogans and tag lines like Make the most of now and Happy to help are also displayed in every television commercial, print ad or any other form of communication. Its slogan enhances Vodafones USP being customer service and communicates this to its audience, hence informing its customers about the brand.

Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most successful football clubs. It is a good way of increasing brand awareness, which helps to generate consumer preference and to foster brand loyalty.

Vodafone came up with these advertisement (both in form of print and TV commercials) making people aware about the change.

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Sponsoring these leaders is an integral part of Vodafone's corporate and marketing strategies, which are designed to make the company one of the world's best known brands. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in an aspirational activity which excite the public. This in turn helps create Vodafone to be recognized and correctly associated by the customers.

A sponsorship partnership involves identifying a shared set of objectives, and also leveraging a set of additional benefits from partnership - which in this case involves providing a range of value added services to users that enhance consumers' use of the latest technologies such as Vodafone live.

A company can reinforce awareness among its target market by sponsoring an event or organization that attracts a similar target market. Vodafone's strategy is customer focused and product led; the company is continually developing new products and services which utilize the latest technological advances.

There is another advertisement in which the pug is covered with a red blanket and he pops his head out and the tag line appears. This advertisement implies the new change that has occurred which is that Vodafone Essar has taken over Hutch. Another aspect of Hutch that was carried forward was the tune of You and I which played in Hutch advertisements now played in Vodafone advertisements at a happier or chirpier manner. The print advertisements in several leading dailies in many languages were also kept this simple. They also used the color red, a pug inside the kennel. Hoarding also used these tactics. Vodafone represents dynamism, high energy and young vitality which are all represented by its bright red logo and this is why a more energetic tune and feel was used in the advertisements.

After the launch was completed with success and Vodafone received news of how the launch worked as they expected they then introduced a new tag line which is Happy to helpMake the most of it. Something very interesting happened in terms of Vodafone advertisement during 2009 cricket matches Vodafone launched a new line of advertisement with a new brand ambassador which was called the Zoo zoos. This created a lot of talk and Vodafone received a lot of positive feedback. The interesting aspect of this new line of advertisement is that Vodafone took 2 years to launch a new or different brand ambassador. For 2 years

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Vodafone used pug as their main character to keep the customers hooked to them to get them so well known.

BRAND IMAGE It is a unique set of associations in the minds of customers concerning what a brand stands for and the implied promises the brand makes. Brand image is the image of a good or service which is formed in the customers mind. Whereas, company image is the valued customers, potential customers, lost customers and other groups of people connect with the organization.

It is the sum of all tangible & intangible traits. It's anything & everything that influences how brand or a company is influenced, how brand or a company is perceived by its target constituencies. It is the best, investment a company can make. In our report we are looking at the brand image that the company Vodafone has formed over the years besides the transitions that it went through. We are also going to look at how at present customers perceive Vodafone with the help of a survey to be carried out and check how many people who use connections other than Vodafone are ready to switch.

BRAND VALUE & BRAND PERSONALITY OF VODAFONE A series of new corporate values and four desired brand personality traits for Vodafone were identified: Energetic Passionate Proactive Expert

To instil the new brand personality traits within the attitudes of employees at Vodafone, it chose a teaching method that involved hands-on "experiential learning" using a range of sensory techniques. At each learning event, employees were immersed in a friendly, themed environment which exuded the new Vodafone brand personality.

They focused on three core programmers to reinforce the new company branding. A series of live events called Winning Together was used to inspire the company's 400 retail employees and equip them with world-class sales skills.

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BRAND ESSENCE Vodafones brand essence is: Red: For the passion and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and being funny. VODAFONEs MARKETING MIX 4Ps The marketing mix is a combination of many features that can be represented by the four Ps namely : Product - features and benefits of a good or service Place - where the good or service can be bought Price - the cost of a good or service Promotion - how customers are made aware of a good or service. Product A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, caller tunes, receive information about travel and sporting events, obtain billing information and other customer related services and recently view video clips and send video messages. Vodafone live! Provides on-the-move information services. Blackberry services made available to Vodafone customers. Place Universal customer helpline which is toll free and 24 hour assistance all over India. Dedicated Vodafone Stores for all product information at convenient locations(in major cities) around the country. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers' needs are matched with the right product and to explain the different options available. Price Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups.
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 Monthly price plans are available as well as prepay options. Phone users can also top up their phone on line. Vodafone offers mobile number portability system for all those want to retain their numbers from other service providers. Different tier schemes and packages offered for prepaid and postpaid customers. Promotion The celebrity brand ambassador for Vodafone is Irfan Khan. There have been various promotions in Vodafone such as the transition of brand name from Hutch with the pug as its symbol to Vodafone with the current Zoozoos and Power to you campaign. Various sponsorships in leading events such as Manchester United, Ferrari F1 and the Cricket World Cup. Various kiosks at large malls and other popular centers. Above the line Advertising on TV, on billboards, pages on social networking media such as Facebook and Twitter, in magazines and in other media outlets reaching large audiences and spreading the brand image and the message effectively. Below the line Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy its products.

MARKETING STRATEGY Advertising Vodafone works with icons such as David Beckham to communicate its brand values. Advertising is largely done on TV, on billboards, in magazines and in other media outlets which reaches large audiences and spreads the brand image and the message very effectively. Besides Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas.

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Nothing has been as popular as cricket during cricket seasons in India. The recent ads of Vodafone, telecom provider in India, named ZooZoo have got an exception to it. The ZooZoo ads have melted the millions of Indian hearts making it more popular than India Premier League (IPL Twenty20 cricket).

In 2007, Vodafone acquired 67% stake in Hutchison and re-branded Hutch telecom into Vodafone. Following is the story told by the ads it of how Hutchs brand image transitioned to Vodafones brand image while pulling along the consumers perceptions and preference towards the Hutch brand. The Hutch Brand Wherever You Go Our Network Follows Hutch had a very strong brand personality. The slogan Wherever you go our network follows, was closely tied up with the Hutch Pug campaign. The ads had a very simple message that was communicated through the dog with backdrop of a beautiful song.

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Vodafone using both pug and the Zoo-zoos that was a great success among the consumers. Both the pug and the Zoo-zoos was adored and accepted by the people. Source: Times of India, 2009

The Hutch network was personified as the dog and the Hutch brand automatically drew the brand personality of being adorable, cute. The dog was named Hutch dog and became very popular in India. The dog became the brand ambassador and a great brand asset to Hutch. Hutch leveraged this popularity of the dog and used the dog in its websites and in all its communications. Vodafone India Launch

Vodafone differentiates itself from other telecom operators through its value added services (VAS) and it wanted to educate the customers about it. Unfortunately, the hutch dog had its limitations and was fired from the commercials and Vodafone brought in traditional commercial with adults to stress on the VAS. These ads didnt appeal much although communicated the message very well. The ads were no more sweet and cute although they had a wider appeal owing to the young generation in

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the ads and the intentional humour. But just when everyone thought that these cute ads have grown into adults there come the savoir Zoo Zoo ads by O&M. They simply did the job of communicating the various VAS in a fascinating way. I can say they are simply the best. The Vodafones services were personified as quirky and lively personalities named Zoo Zoo. The comical way of communicating the message brought in the good old connection what Hutch earlier had with people. I can hear the whispering that the Hutchs ad are cute again or even cuter.

Vodafone India understood what Hutch stood for and tried to connect to people in the same way. Vodafone could have forced its global appeal to Indian market but, it didnt, rather it created a whole new persona for itself in the Indian telecom market. This confirms that there are no global brands but there is definitely global brand management. Hats off to Vodafone are for being global and local in their approach. I would say the Hutch to Vodafone brand transitioning is one of the greatest brand transitions in this world of brands.

Vodafone is continuing to invest in the mobile advertising market .Vodafone already has an offer of advertising spaces aimed at advertisers and advertising agencies covering various formats on offer on the Vodafone live portal that is header banners, channel sponsorship and sponsorship of free MMS alerts.

Vodafone aims to strengthen its relationship with media agencies and advertisers to ensure that all players in the market are aware of mobile advertising solutions. The Vodafone Group already offers mobile advertising solutions in 19 countries around the world, confirming the growing importance of the mobile advertising business worldwide.

BRAND AND CUSTOMER COMMUNICATIONS Vodafone has continued to focus on delivering a superior, consistent and differentiated customer experience through its brand and communications activities. A new Marketing Framework has been developed and implemented across the business, which includes a new vision of expanding from mobile only to total communications to be the communications leader in an increasingly connected world. Brand and customer experience continues to implement Vodafones promise of helping customers make the most of their time.

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To enable the consistent use of the Vodafone brand, a set of guidelines has been developed in areas such as advertising, retail, online and merchandising, all including detail on how to make the brand work across every touch point. In September 2007, Vodafone welcomed India with the Hutch is now Vodafone campaign. The migration from Hutch to Vodafone was one of the fastest and most comprehensive brand transitions in their history, with 400,000 multi brand outlets, over 350 Vodafone stores, over 1,000 mini stores, over 35 mobile stores and over 3,000 touch points reframed in two months, with 60% completed within 48 hours of the launch.

Vodafone regularly conducts Brand Health Tracking, which is designed to measure the brand performance against a number of key metrics and generate insights to assist the management of the Vodafone brand across all Vodafone branded operating companies. This tracking has been in place since 2002 and provides continuous historical data against key metrics in all 19 Vodafone branded operating markets. Each operating company manages a study that complies with the standards and methodology set by Vodafone Group Insights. An external accredited and independent market research organization provides global coordination of the methodology, reporting and analysis. As a result of these activities the Vodafone brand is now ranked number 11 in the Brand Top 100 global brands list, recently published in The Financial Times. For the 2008 financial year, Vodafone brand preference among its own users reached 81.9%, up 2.0 percentage points on the previous financial year, and a performance level that is 1.0 percentage point higher than its closest competitors. In addition, the brand consideration among non-users of the brand has increased in the 2008 financial year to 33.5%, 1.8 percentage points above its market share.

PROMOTIONAL STRATEGY EVALUATION Brand Identity Improvement of Vodafone over a period of time 1. At most beginning only Product/Service 2. Start Branding 3. Branding started with strategic management 4. Came up with Marketing Mix 5. Brought IMC (Integrated Marketing Communication) with innovative promotional strategy 6. Current Scenario of Vodafone
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SURVEY ANALYSIS From our survey we notice that 40% of the people have a Vodafone connection while 33% have an Airtel connection. In the survey, Vodafone was considered the best service provider with one third of the population voting for it. Almost half of the entire population considers the quality of network provided and coverage to be the best feature in Vodafone, whereas only twenty percent of the people considered as value for money. When the consumers were asked which feature of Vodafone reminded them of the company, almost two thirds of the people said that the Zoozoos were a symbol for Vodafone. It was also noticed that promotions with F1 and Louis Hamilton were not popular within the masses. 25% of the people believe that Vodafone needs to improve its voice clarity and customer service quality. 100% of all the applicants were able to recognise the transition of Hutch to Vodafone. 46.66% of the people were of the opinion that the Zoo-zoos were the most successful ad campaign by Vodafone. And almost 75% of all the people surveyed knew about the transition of Orange to Hutch to Vodafone. 53% of the people considered the Zoo-zoos to be the symbol of Vodafone whereas 46% still consider the pug to be the dominant identity of Vodafone.

CONCLUSION 100% of the people knew that Vodafone was transformed from Hutch shows that the brand transition was a successful transition. When surveyed about the brand image of Vodafone through our questionnaire, two-third of the people had the image of the Zoo-zoos in the minds when asked what comes first to their mind when the word Vodafone is said. But still pug, was pretty famous among the consumers. Regarding brand awareness promotion with F1 and Louis Hamilton was not famous. Also Most people responded to the advertisement campaign more than any other awareness campaign, we conclude this because most people associated with zoozoos and the pug rather than u and I or the symbol of Vodafone.
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APPENDIX Questionnaire
Name: Profession: 1. What Cell phone service provider do you subscribe to? a. Idea b. Vodafone c. Airtel d. Reliance e. Tata f. Other Age:

2. Which cell phone service provider is the best? a. Idea b. Vodafone c. Airtel d. Reliance e. Tata f. Other

3. Why are you with your service provider? / What do you think is Vodafones best quality a. Value for money b. Coverage & Quality c. Switching costs d. Schemes & Benefits e. Others __________

4. What comes to mind when you think about Vodafone a. Red & White Scheme b. Walk n Talk c. Pug d. Zoo Zoos e. F1 & Louis Hamilton f. Happy to Help

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g. Express Yourself h. Make the most of now i. Others____________

5. What impedes Vodafone from being the best Cell phone service provider a. Coverage & Voice clarity b. Customer Service quality c. Pricing d. Schemes e. Others______________

6. Which was the company that Vodafone took over?

7. According to you which ad campaign ad was more effective

a. Pugs

b. Zoo zoos c. U and I (music)

d. Happy to help (Vodafone)

8. Which of the following companies are the parts of the same brand today? a. Airtel b. Vodafone c. Idea d. Orange e. Aircel f. Hutch

g. Virgin Mobile h. Dolphin

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i. j.

Max Touch Garuda

9. When you think of Vodafone, do you picture a. The pug b. Zoo Zoos

10. Recommendations & Suggestions

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Survey Compilation
Questions Name Anuj Naina Aditya Rohan Ankita Das Priya Hemlata Rutuja Mrittika Ria Varun Avinash Minesh Sohrab Gautum Tina Tracy Abhishek Niyomi Rashi Gayatri Mohammed Sonali Dharmi Tulsi Vanessa Ashish Urvi Sushant Renu Santosh Maya Vidhi Neehar Nandi Samrit Ruhi c b b a d c d a b b c b c c b c a b a d c b d a c c a c b b c b c b d b c 1 c b b a d c d a b a c e c b b c a b a d c e d a c c a b b b c e c a d b c 2 3 a d b a c b d b d d a,b,d b e b b a a d a c b b d b a,b,d 4 a,d a,d,h c,d c f d d c d a c,d,f,h d d d,e h a,d c a,d,h c f d d d c c,d,f,h 5 b d a c c d b e (Ad) a c b,e (Ad) a a,c b c b c d c 6 Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch 7 d b,d c b a c d a b b b a b b a d b b,d b a c a d a b d,f d,f,I d,f d,f,I 8 9

a b b b b a b f b f a b,d,f a b,d,f,i a b,d,f,i a b,d,f b,d,f,i b,d,f,i b,d,f d,f d,f,I d,f,I d,f,I a b b a a b b b

c d a b e (Ad) b,e (Ad) a,b,d c,d,f,h b,e (Ad) b c e (Ad) b d b a b e d c b b d,e a,d,h h a,d d d a f c,d d b d c b a a,c c c a d

b a b b,d,f a f b f a b,d,f,i a b,d,f,i a f b,d,f,i d,f,I b,d,f d,f b,d,f b,d,f,i b,d,f,i d,f a a b b a a a b a b b b

Hutch b Hutch a Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch Hutch b b,d a d a b b a c c

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Vishwa Utsav Samarjeet Kavit Rishabh Nimisha Radhika Trishla Jehaan Questions a b c d e f g h i j

d b b b b c c c b 1 6 18 15 6 0

d b b a b c c b b 2 9 15 12 6 3

d d d d b

d d d a c,d

b a a c a

Hutch Hutch Hutch Hutch

d b b b

f b,d,f b,d,f b,d,f,i d,f

b a a a b

Hutch c Hutch b Hutch b Hutch b Hutch a 6 7 12 21 6 9 0 0 0 0

a,b,d c,d,f,h b,e (Ad) e d a,c b d,e b b h c 3 9 21 3 12 3 4 12 0 12 30 3 6 0 9 5 12 12 15 6 6 0 0 0

b,d,f,i a b,d,f,i b b,d,f,i b b,d,f a 8 9 3 21 21 24 33 0 39 0 0 0 39 0 0 0 0 0 18 0

Total 45

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What Cell phone service provider do you subscribe to?

Which cell phone service provider is the best

Why are you with your service provider? / What do you think is Vodafones best quality

what comes to your mind when you think of vodafone

what impedes vodafone from being the best service provider

which was the company that vodafon e took over

According to you which ad campaign was the most effective

which of the following companies are part of the same brand today

when you think of vodafone, what do you picture

a b c d e f g h i j

13.33333 40 33.33333 13.33333 0

20 33.3333 26.6667 13.3333 6.66667

20 46.66667 6.666667 26.66667 6.666667

26.6667 0 26.6667 66.6667 6.66667

26.6667 26.6667 33.3333 13.3333 13.3333

100

26.66667 46.66667 13.33333 20 0 0 0 0 0 0 0

6.666667 46.66667 73.33333 86.66667 0 86.66667 0 0 40 0

46.6667 53.3333 0 0 0 0 0 0 0 0 0

40% is vodafone. 33% is aircel

one third of the survey population said that vodafone is the best

around half the people think that vodafone has the best quality and coverage

the zoozoos are considered to be the best sign of vodafone according to 66% of the people.

it is considered to be expensive

each person who took the survey was aware that hutch has been taken over by vodafone

half the people think that the zoozoos are the most successful ad campiang in vodafone

approximatel y 75% of all the people surveyed know about the brand transitions in vodafone

53% of the people think if the zoozoos as the symbol of vodafone.

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