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ENGINEERING COLLEGE

(Affiliated to Anna University Chennai) Komarapalayam 637 303

MASTER OF BUSINESS ADMINISTRATION


SUMMER PROJECT REPORT
A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTD

Name

: JIJO SEBASTIAN

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DEPARTMENT OF MANAGEMENT STUDIES

ENGINEERING COLLEGE

JUNE ,0*,

ENGINEERING COLLEGE
(Affiliated to Anna University Chennai) Komarapalayam 637 303

DEPARTMENT OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE
This is to certify that the project entitled to A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTD- is a bonafied record of work done by M$&JIJO SEBATIAN .Re &N%&'(0)**+(*0,,/ submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION of Anna University, Chennai

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INTERNAL E>AMINER

E>TERNAL E>AMINER

DECLARATION

" here declare that this project entitled A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTD- submitted to Anna University in partial fulfilment of the requirements for the award of the degree of #A$T%& '( )U$"*%$$ A+#"*"$T&AT"'* is a record of original work done by me during my period of study at %,C%- %*."*%%&"*. C'--%.%, /A--A0A/A-A1A# Under the guidance of #s $umathy 2asudevan ,Associate /rofessor %3cel )usiness $chool

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ACKNOWLEDGEMENT
" am deeply indebted to almighty .od for being with me always and also in the completion of this summer project work " e3press my sincere gratitude to +r& RAMADOSS- /&"C"/A-, %,C%%*."*%%&"*. C'--%.%, D$&NAGENDRAN +irector %3cel )usiness $chool, D$&A MAHADE;AN, >'+, +epartment of #anagement $tudies and #s M&SUMATHI, Asst /rofessor, +epartment of #anagement $tudies and her valuable guidance and helping during the course of my work " thank to all other faculty members of the +epartment, for their encouragement throughout this summer project work " wish to convey my special thanks to M$&SENITH S this project " e3tent my sincere thanks to the manager M$& M&K S7#4a1 (or his co? operation in furnishing the required information and details for the study " indebted to my parents for making this effort possible And " thank my friends and all others who have helped me to successfully complete this summer project Administrator

,*adukkara Agr9 /rocessing company -td, for granting me permission to carry out

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"ntroduction

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'bjective

-imitations

II

Company profile

&esearch #ethodology III &esearch +esign

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"nterpretation and +ata Analysis

(indings,$uggetions and Conclusions

TABLE&NO

TITLES

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CHAPTER I

QUALITY OF WORK LIFE

INTRODUCTION Buality of work life refers to the favorableness 6or= un favorableness of a job environment for people The basic purpose is to developed jobs that are e3cellent for people a well as for production Buality of work life is large step for forward from the traditional job design of scientific management which focused mostly on specialiFation and efficiency for the performance of narrow tasks The major indicators of quality of work life are job involvement, job satisfaction and productivity DEFINITION Buality of work life is the degree to which work?in an organiFation contributes to material and psychological well being of its members ? HARRISON SCOPE OF QUALITY OF WORK LIFE Eork plays a central role in the life of the workers engaged in a productive organiFation "t has an improvement impact on ;= $haping his personality != +etermining his performance 8= Commitment of follow employees @= Commitment to the organiFation and the society

NEED FOR THE STUDY

The most significant resources of an organiFation are human resources, without it the organiFation cannot function "n fact, challenges, opportunity and also the frustration of creating and managing organiFation very often originate from the people relate problems that arise within them /eople related problems often steam from the mistaken belief that people are alike, that they may be treated identically There would be a lot of variability in psychological features, which demand attention The present study on BUA-"T1 '( E'&0 -"(% '( %#/-'1%%$ E"T> $/%C"A- &%(%&%*C% T' *A+U00A&A A.&9 /&'C%$$"*.C'#/A*1 -T+ aims to know how for the employees has a comfortable and enjoyable work life There are so many factors determining the quality of work life The present day employees are much concerned about wage, compensation, challenging job, job security, freedom and autonomy participation in decision making, level of environment and commitment to assess the -evel of Buality of Eork -ifeG

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OBJECTI;ES OF THE STUDY

P$!ma$: %8@e3#!9e" To find out the quality of work life of employees *adukkara Agr9 /rocessing company -td ,#uvattupuFha %ranakulam 6+ist= 0erala To study the attitude of employees towards various welfare measures provided in the unit under study To find out employee problems and offer suitable suggestions on the basis of the findings

Se3%15a$: %8@e3#!9e"

To identify measures to overcome these drawbacks To know the real situation of the employees To collect employees opinion about this matter

LIMITATIONS

; !

The purpose from the sample not reveals the accurate facts -ack of respondents interest in answering the questions, and also might not have revealed true information

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%ven though the researcher created a report respondent, some of them doubted that the researcher has been send on behalf of the management and so they were reluctant

Unavailable of enough time

CHAPTER II PROFILE OF THE COMPANY

E>ECUTI;E SUMMARY This study was carried out at *adukkara Agro /rocessing Company -td in the month of july !9;! to August !9;! This report is an outcome of a study undertaken in *A/C- on the topic HA STUDY ON QUQLITY OF WORK
LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTDG

2arious kinds of ratios and income statement are being used for the analysis of current assets and current liabilities /rimary and secondary data used for the purpose supported by the above mentioned tools paved a direction for the studyI primary data are collected through direct interview, secondary data are collected through financial statements The enterprises are organiFed to achieve economic and social development on the basis of accounts maintained by the organiFationsI an attempt is made in this project report to analyFe the current assets and current liabilities The basic objective of this study is to analyFe the efficiency of the firm like liquidity position, profitability, solvency, assessment of turnover, and operational efficiency of company between the profit and loss making periods

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*& INDUSTRY PROFILE


WORLD SCENARIO "n ;::A, world imports in fruit juices and concentrates reached J A,7@C million, having fluctuated heavily in recent years, though it should be noted that world trade has increased very considerably over the last two decades )y far the largest share of world trade in fruit juices consists of citrus juices 6mainly orange= and temperate?Fone fruit juices, e g apple juice, where as tropical fruit juices and concentrates accounted for the balance 6about AK= These figures do not include trade in pulpLpuree /ineapple juice 6mainly concentrate= is by far the most important tropical fruit juice "n ;::A, world imports amounted to J !C9 million, while they fluctuated enormously since ;::9 and peaked at J 8C8 million in ;::; The fluctuations were caused by great variations in supply rather than demand factors, though there has been a considerable increase in world trade in pineapple juice over the last decade "mports into the five largest markets, i e the United $tates, the *etherlands, "taly, (rance and $pain, amounted to J ;:; million in ;::A or <CK of world imports The three largest producers of pineapple juiceLconcentrate, Thailand, the /hilippines and 0enya, together account for over half of total world e3ports 'ther important suppliers are "ndonesia, Costa &ica, the United $tates and $outh Africa Again it should be noted that world trade includes a very large amount of re?e3ports 6mainly from the *etherlands= Eith the e3ception of pineapple, there are no reliable statistics on world trade in tropical fruit

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juices, concentrates and pulpLpuree >owever, based on information from trade sources and fragments of trade statistics, annual world trade in these products 6e3cluding pineapple= can be estimated in the range of ;7A,999 to !99,999 tons in single strength equivalent, valued at between J;7A and J!!A million The three most important tropical fruits, apart from pineapple, are banana, passion fruit and mango The major markets are the %uropean Union and the United $tates Though world trade in fruit juices 6tropical and non?tropical= has fluctuated considerably, in value terms, during recent years, most major markets have increased in volume terms during the same period "n general, the world market for fruit juices is e3pected to show further growth in the future, inter alia, because of a low per capita consumption in many markets and a growing health consciousness in most markets Considering more specifically tropical fruit juices, concentrates and pulpLpuree, traders generally e3pect sales of these products to grow at least at the same rate as the juice market as a whole, and in some cases even more Again the fruit juice business and related food industries are e3pected to benefit from the general interest in tropical fruit, including fresh produce, in most markets The major markets in the %uropean Union and the United $tates are e3pected to remain the most important outlets for tropical fruit juices, concentrates and pulpLpuree, whereas, for e3ample, 5apan and the &epublic of 0orea are less interesting markets for this product group 'n the other hand there is a growing market in $ingapore and some other markets in Asia and -atin America, including some of the traditional e3porting countries

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INDIAN SCENARIO Traditionally, the "ndian life style has a predilection for fresh fruits and vegetables or those processed at home There is a sea change /eople, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer "t could be due to the non?availability of hygienically produced and well? preserved products with the use of preservatives That is why some of the real but branded fruit juices launched in the late ;:C9s and early ;::9s did not succeed There has been a steady rise in the capacity, production and capacity utiliFation in the fruit processing units The processing capacity had gone up from 9 : tonnes in ;::9?:; to ! ; tonnes in ;:::?99 The capacity utiliFation improved from 8;K to @7K, with the production in ;:::?99 estimated to have increased to :C9,999 tonnes The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement There is no general acceptance of the product forms in the fruit drinks market The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product Accordingly, the first segmentation is between real fruit drinks and synthetic drinks The former are based on natural fruit pulp or juice The others are synthetic products containing fruit flavors Among the fruit juice beverages are fruit juices 6/epsiMs Tropicana=, nectars 6+auberMs &eal= and fruit drinks 6(rooti and $lice=
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All these are real,

reconstituted from fruit pulps or concentrates The leading fruit juice brands include &eal, 'njus, Tropicana, (rooti, 5umpin The fruit drinks are mainly based on oranges, mangoes, pineapples, grapes, apples, guava and tomato They only differ in pulp content4 the juices have over CAK, nectars 6!9K to CAK= and fruit drinks 6less than !9K=

The branded fruit juices market inclusive of nectars is placed at about &s ;9 bn The pure fruit juices are the preferred drink among the fruit drinks This segment is growing at around ;9K annually The market for fruit juices is e3pected to grow to &s 7 A9 bn by end !99:?;9 from nearly &s @ 7A bn presently, per capita of juices in "ndia is very low "t is estimated at a fraction of a litre ? !9 ml China has attained a consumption level of ;A99 ml The consumption in "ndia is basically an urban phenomenon *onetheless, it is gaining slow but steady penetration into the rural areas The early development of juice processing was led by co?operatives and other processors in the fruit?rich states of >imachal /radesh and /unjab The canned juice segment covered brands like *A(%+, *oga, #idland, .old Coin and +ruk These were fruit juices or nectars ? not drinks These did not make a mark in the market for whatever reasons4 high price, unattractive packaging, and lack of right promotion program A bulk of juice consumption came from institutional commercial buyers There was a siFeable e3port of mango pulp "t is now getting into the retail marketing basically as a fun food, often as a substitute for aerated and cola drinks "n the area of packaging, Tetra?/ak "ndia, a part of the J ;9 bn Tetra -aval group, has become the major source of brick cartons amenable to aseptic packaging and imparting long product shelf life to the foods Tins, nonetheless still continue to be in the market in family siFe packings A perceptible change came in ;::< with the introduction of &eal juice in aseptic cartons from +abur (oods /ackaged in tabletop packs from %lopak, *orway, the juices were claimed to have a si3?month shelf life &eal fruit juice is the first brand in Asia
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to use the latest $pin Technology developed by Tetra/ack "t is available in five flavours ? orange, mango, pineapple, mi3ed fruit and tomato "t also plans to e3port &eal to $outh %ast Asia, )angladesh and $ri -anka %nkayTe3ofood "ndustries entered the market with what is claimed as ;99K natural orange juice in "ndia with 'njus brand %nkay happens to be the largest "ndian e3porter of fruit juices, pulp and concentrates to %urope and *orth America, with clients such as Unilever, Coke, /epsi and *estle The companyMs plants near 2api in .ujarat have been producing daily C9,999 packs of !A9 ml and 79,999 packs of one litre of 'njus )y the end of ;:::, 'njus had captured at a point of time third of the juice market Until the advent of Tropicana, &eal remained a premium product +abur (oods marketing strategy paid off until 'njus was sold at almost half the &ealMs price and claimed to be a ;99K natural drink Tropicana /roduct, a division of /epsiCo, entered the "ndian market (or the "ndian markets, Tropicana developed a sweeter blend of orange and white grape Tropicana was planning to enhance its market share in the fruit juice market and to increase its turnover to &s ;999 mn by !99!?98 /epsiCo "nternational is planning to make "ndia a regional sourcing hub for fruit juice concentrates and pulp /epsi (oods is already e3porting nearly !9,999 tonnes of mango pulp and concentrate mainly to Eest Asia and %urope "t has launched a new mango juice and was to introduce guava and litchi variants The segment has been witnessing some feverish developments /epsi was e3ploring the launch of a new brand in the segment the first international juice brand in the category launched in "ndia "t had already decided to launch other flavours of #aaFa and beverages like iced tea and coffee "t is planning to repack its five?flavour offering for the "ndian consumer The company stopped the production of the !A9 ml pack The new flavour ? sweet orange ? was being targeted at customers who were not used to the regular orange flavoured juice, which Tropicana sells worldwide Ehile Tropicana came up with mi3ed fruits,
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/epsi ventured into slice mango juice in Tetrapak along Tropicana Tropicana also e3plored the possibility of local production of juices from mango "t planned to source raw processed fruits, such as apples from >imachal /radesh, grapes from $holapur and tomatoes from /unjab

COMPANY PROFILE
*adukkara Agro processing Company has been promoted by the 0erala >orticulture +evelopment /rogramme 60>+/=, Under the 0erala >orticulture +evelopment /rogramme, a modern fruit processing factory for the commercial processing of pineapple, mango and other fruits was established in the heart of 0eralaMs /ineapple growing area *adukkara, near #uvattupuFha in the year !999 at a cost of &s !; A cores *A/C- was established as a public limited company with AC! farmers holding 79K share and the .overnment of 0erala 89K share The plant has a state of the art technology and the latest equipment because of the support from the %uropean Union during the initial period The factory has aseptic packaging as well as canning units *A/C- has "$' :99!L>ACC/ certifications and its own brand of pineapple juice called H5"2%H and can process 79 t of pineapple per day The company initially produced !99 ml 5ive tetra?pack, !A< kg dump bag juice concentrate, besides ginger candy Today, company markets seven different types of natural cool drinks under 5ive brand without using any preservatives They have become very popular as 'the drinks of nature'. The 5ive plant has a production capacity of <999 packsLhour The company has been worked in !@ hours N8<A days in a year Capacity utiliFation is much more efficient as the factory also processes mangoes during off?season of pineapple *A/C- also provides for contract processing to other processors in the private sector The company procures

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pineapple from the market when the price goes below a threshold level so as to maintain a reasonably good market price The company has :! employees and provides employment to another ;A9 indirectly *A/C- organiFes trainings and seminars for farmers for the populariFation of pineapple and promotes #+! pineapple variety for cultivation to meet the challenges of global competition in the ET' regime The company has also taken initiative for getting ." indication registered for 2aFhakulam /ineapple *A/C- has recently commissioned an 'integrated pack home for export of fresh pineapple' with facility for pre?cooling, packing, branding and certificate labeling having a capacity of 799 tLday at a cost of &s 8 7 crores fully funded by A/%+A "t has recorded a growth rate of A99K during the last A years *A/C- has supply of fresh pineapples comes mainly from the TA&.%T%+ (A&#%&$ 6The 79K shareholders of the company= within the surrounding !; OpanchayathP of the company The company provides consultation on crop planning and farming methods to the farmers $o the farmers can using latest methodologies in farming The companyMs agriculture e3perts visit the farmers to give proper guidance This ensures that the farmers are able to supply the factory with e3actly the correct crop of top quality on a consistent basis *A/C- also offers priceI guarantees, which also allows it to ensure stability of supply *adukkara Agro /rocessing Company -td is committed to manufacture products of best quality which stands upto any international quality norms The Company gives prime emphasis in linking the farmers on one hand and consumers on the other hand in a process that benefits both The farmers get the most remunerative price while consumers get the fresh as well as the best product at reasonable rates #odern crop management, the use of high quality planting material, scientific farming methods and post harvest techniques are encouraged and supported by the Company to ensure fruits that give the best of taste and goodness Ee take care of each step from the selection of raw material to the finished products

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As the factory is situated in an area that produces an abundance of premium quality horticulture products, the fruit procured for processing are of the best ever processed The company produced by selected farmers from the best quality suckers and managed with care from planting to harvest, the produce is plucked at the perfect moment for processing The processing plant therefore handles the finest fruits and produce international standard concentrate, &T$ and candies The companiesM plant gives prime importance to quality checks at every level of production

THE BRAND
*adukkara Agro /rocessing company can produces e3istence to the farmers of 2aFhakulam, 0erala 2aFhakulam can be called the pineapple capital of 0erala and even of "ndia This area is known for its e3tensive cultivation of pineapple /ineapple cultivation is one of the main sources of cash to the farmers of vaFhakulam 5ive is the outcome of a project promoted by the 0erala >orticulture development programmed 60>+/=, a venture of the %uropean Union and the government of 0erala 0>+/ aims to promote the growth of high quality horticulture and also provide substantial direct benefits to the fanners "t has set up a factory for processing /ineapple, #ango, /apaya, and other tropical foods *A/C- is member of $.(, an organiFation of fruit juice manufactures fromthe %uropean community The farmers registered with the company supplies it with fresh fruits The fruits are taken care at every stage in their growth and are processed and packed using hygienic and high tech methods The company offers price guarantee to ensure stability of supply The companies at three product lineI concentrate line different fruit

juices and the brand name is called 5"2%G The jive range products owes their

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The factory can process 8 A tonsLhour input of pineapple and concentrate to normally <9K )3 using a single stage scrapped surface vacuum concentrator The finished product is aseptically packed in !!9 -iter bag?in? drum, targeting mainly for e3ports #ango is processed at the rate ! tonesLhour input and concentrated to !CK)3 during the mango season

&T$ The &T$ line employs a tetra pack T)AL: machine with an output of <999 cartonsLhour of !A9 ml siFe Cartons are automatically packed !7 to a tray and shrink wrapped Candied fruit Tropical fruits like pineapple, papaya, mango, banana, jack fruit can be candied using the OkandimatP technology resulting high quality candy, the capacity is ;!99 kgsLbatch *adukkara Agro /rocessing Company has been entrusted as *odal agency by $tate >orticulture #ission 6$>#= schemes?area e3pansion of organic pineapple cultivation and vermin compost nit constructions in !; panchayaths in the +istricts of %rnakulam and "dukki These !; panchayaths come under the command area development of *A/C and $># gave a subsidy of &s !A999L? per hactre for doing organic cultivation and &s 89999L?for a vermin compost unit of dimension !9 mN; AmN9 7mN cultivation and ;99 vermin compost units ,B& NATURE OF THE BUSINESS CARRIED *A/C- is one of the biggest fruit juice company in 0erala *adukkara Agro /rocessing Company as a manufacturer, e3porter, and supplier of *A/C was given a target of ;99 >a

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different fruit juices and candies The company has been supplied candies in domestic market and fruit juices mainly supplied in domestic and international market The company can e3ported fruit juices in different %uropean countries The company mainly produced the juice on pineapple and in the off season of pineapple they have produced in juices in mangos The company is produced candies in pineapple, ginger, papaya The candies packed in plastic tubs of l''gms and 7Agms The candies life period is ; year The company can also produced in orange and apple juice and ginger syrup !C ;!"!%1 To be the ultimate authority and provide of e3cellent quality technology products and services in the customers

M!""!%1 To be an integrated model for the production of fruit products of international quality and achieve best value addition for the benefit of the fanners QUALITY POLICY *adukkara Agro /rocessing Company -imited is committed to manufacture products of best quality which stands up to any international quality norms The Company gives prime emphasis in linking the farmers on one hand and consumers on the other hand in a process that benefits both The farmers get the most remunerative price while consumers get the fresh as well as the best product at reasonable rates #odern crop management, the use of high quality planting material, scientific farming methods and post?harvest techniques are encouraged and supported by the Company to ensure fruits that give the best of taste and goodness The company take care of each step from the selection of raw material to the finished product

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,D& PRODUCTS OF NAPCL The companyMs business is broadly classified in to three categories a- F$7!# @7!3e 3%13e1#$a#eA67<6 8- Rea5:2#%2"e$9e @7!3eA5$!1B.RTS/ 3- F$7!# 3a15!e" a- F$7!# @7!3e 3%13e1#$a#eA67<6 P!1ea66<e a15 ma1 % @7!3e 3%13e1#$a#e (or institutional supplies, /ineapple and #ango juice concentrates as well as pulps are packed in !99 liter aseptic bag in drum The product has a shelf life of ; year at ambient storage conditions %3tended shelf life up to ;C months is available when stored at temperature below AC 8- Rea5:2#%2"e$9e @7!3eA5$!1B.RTS/ The product under this business category are as follows4 J!9e P7134.,00 m< M!Ce5 0$7!# D$!1B/ The product contains mango and pineapple fruits without any preservative or artificial colouring agent "t is packed in tetrapak slim packing format and can be used anywhere anytime as a natural and nutritious thirst quencher $helf life is < months at ambient storage conditions

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J!9e J%%D:.,00 m< ma1 % D$!1B #ango 5ooFy is a #ango +rink made from delicious mangoes in $outh "ndia tasting deliciously natural This drink is an ideal refreshner and nutritious beverage without any preservative or colouring agent /acked in tetrapak slim packing format, "t shelf life of < months at ambient storage conditions

J!9e F715%.,00 m< 6!1ea66<e D$!1B/ The product contains pineapple pulp with added fruit flavor for direct consumption by the consumers The product is packed in tetrapak which gives convenience for using it anywhere, anytime The shelf life of the product is < months J!9e F715% O$a1 e.,00 m< O$a1 e D$!1B This product contains 'range concentrate with added fruit flavor for direct consumption of consumers The product is packed in tetrapak which gives convenience for using it anywhere,anytime The shelf life of the product is < months J!9e F715% A66<e.,00 m< APPLE D$!1B/ 5ive (undo Apple is a apple drink made from delicious apples varieties of 0ashmir region (undo Apple is an ideal thirst quencher which imparts term *atural (reshness in %very +rop The shelf life of the product is < months J!9e G!1 e$ ":$76.E00 m< PET B%##<e"/ The product contains ginger concentrate and sugar syrup with added preservative The product has to be mi3ed ; part of ginger syrup with @ part of chilled water or soda to make a refreshing drink of ginger drink 'ne )ottle of

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5"2% .inger $yrup can make nearly ;C glass of ginger drink The product has a shelf life of ; year 3- F$7!# 3a15!e" J!9e 6!1ea66<eA !1 e$A6a6a:a 3a15!e" This product contains candied pineappleLgingerLpapaya packed in an attractive plastic tube and sachets of ;99 gms and 7A gms The product is targeted at consumers to consume candied fruits as snacks The product contains de?hydraed without any colour, flavor and preservatives The shelf life of the product is ; year AREA OF OPERATION The company area of operation regional level and international level The companyMs products can be supplied on different "ndian states and in international level they supplied products mainly in %uropean countries and Asian countries "n international level the company mainly focused on %uropean Union markets "n regional level they supplied products in 0erala states and other "ndian states

OWNERSHIP PATTERN *adukkara Agro /rocessing Company established as a public limited company The company 79K share held by farmers and balance 89K share held in government of 0erala

COMPETITORS INFORMATION The major competitors of *A/C- are F$%%#! F$%%#!

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(rooti is the major competitor of M5"2%M in "ndia and around the world (rooti, or #ango (rooti, as it is popularly called, is the largest?selling mango drink in "ndia "t is the flagship product of and the most successful drink offered by /arle Agro "ndia /vt -td (rooti was launched in ;:CA in Tetra/ak packages "t is also now available in /%T bottles and rectangular shaped packs (rooti is e3ported to the U $ A , Canada, U 0 , U A % , $audi Arabia, #alaysia, #aldives, $ingapore, Thailand, *ew Dealand, Australia, #oFambique, .hana, #alawi, Dambia, *igeria, TanFania, 5apan, "reland, etc

A66: 0!DD Appy (iFF is a product by /arle Agro, introduced in "ndia in !99A Appy (iFF consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth After the success of Appy which was clean apple juice, /arle launched its sequel product as .rappo (iFF, which is a carbonated grape juice M!$71a )alan *atural (ood 6p= -imited presents #iruna The company was situated in )angalore, 0arnataka The company have been supplied fresh juices from "ndia, %ast countries and %urope, #iruna 5uice drinks have all the freshness of natural fruits and are healthy, refreshing and energising A good supplement during breakfast or after any tiring work, #iruna 5uices recharge the body instantly S<!3e $lice is a line of fruit?flavored soft drinks manufactured by /epsiCo and introduced in ;:C@ 2arieties of $lice have included apple, fruit punch, grape, passion fruit, peach glaFe, #andarin orange, pineapple, strawberry, Cherry

!<

Cola, &edG, Cherry?-ime, and +r $lice Until ;::@, the drink contained ;9K fruit juice The company market as Asia, %urope and U$A Maa #aa is one of the most recogniFed fruit drink brands down south with a strong presence in Tamil *adu, Andhra /radesh, 0arnataka and 0erala "t was acquired by (#C. major cavinkare private limited in (ebruary !99C and after that the brand has been given a new avatar with a trendy packaging and e3isting advertisement

MaaDa #aaFa is a Coca?Cola fruit drink brand marketed in "ndia and %uropean markets established in the year ;:7< The Company produced most popular drink being the mango verity, so much that over the year the maaFa brand has become synonymous with mango "nitially Coca?Cola also launched maaFa orange and pineapple variants The main markets in maaFa are *orth America, United Arab %mirates,Asia and %uropean Union INFRASTRUCTURAL FACILITY ; 'ffice *A/C- situated in *adukkara near #uvattupuFha The company offices is folly air conditioned, it should be very help full to the staffs The company office inside is very good neat ! Canteen The company inside one canteen situated "t is very helpful to the employees And also the workers can get good food to the company 8 (urniture

!7

The company very good and model tables and chairs in the office @ )uilding Company building is very attractive and shape "t is a ! floor building The company inside good car parking facility is available and also high security A $ystem The company using very speed computer software in all departments The company every department are computeriFed ACHIE;EMENTS The Company has taken the "$' :99!4!999L>ACC/ Certification during the year !999 FUTURE GROWTH OF NAPCL The product portfolio of the company is being e3panded to range of new products which includes 'range +rink, Apple +rink /ineapple syrup, Candies in sachet, Tender Coconut water in Tetrapack mango drink in /%T bottles etc As a major diversification we have set up an integrated pack house for fresh pineapple This pack house is constructed following the international norms and is e3pected to pave way to make a quantum jump in e3port of fresh pineapple from 0erala &ejects from the pack house could be used in the juice factory and will help to increase capacity utiliFation of the juice concentration plant A/+%A has provided ;99K financial assistance for this pack house costing &s 8C7;acks and is also arranging training for the pineapple farmers to cultivate pineapple suitable for e3port Eith the e3tended product portfolio the company e3pects a quantum jump in the turn over with high returns and part of the same be passed on to the registered farmers

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CHAPTER III RESEARCH METHEDOLOGY MEANING OF RESEARCH &esearch in common parlance refers to a search for knowledge 'nce can also define research as a specific and systematic search for information on a specific topic "n fact, research is an art of scientific investigation A careful investigation or enquiry especially through search for new facts in any branch of knowledgeG?R&KOTHARI $ystemiFed effort to again new knowledgeG Q REDMAN AND MORY RESEARCH METHODS &esearch methods may be understood as all those methodsL techniques that are used for conduction of research &esearch methods or techniques, thus, refer to the methods the researchers use in performing research operations RESEARCH METODOLOGY The various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them "t is necessary for the researcher to know not only the research methodsLtechniques but also the methodology !:

COLLECTING THE DATA "n dealing with any real life problem it is often found that data at hand are inadequate, and hence, it becomes necessary to collect data that are appropriate There are several ways of collecting that appropriate data which differ considerably in conte3t of money, costs, time and other resources at the disposal of the researcher

PRIMARY DATA /rimary data can be collected either through e3periment or through survey "f the researcher conducts an e3periment, he observes some quantitative measurements, or the data, with the help of which he e3amines the truth contained in his hypothesis SECONDARY DATA $econdary data are those which have already been collected by someone else and which have already been passed through the statistical process RESEARCH DESIGN The task of defining the research problem is the preparation of the design of the research project, popularly known as the research designG +ecision regarding what, where, how much, by what mean concerning an enquiry or a research study constitute a research design A research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance the research purpose with economy in procedure SAMPLE DESIGN A sample design is a define plan for obtaining a sample form a given population "t refers to the techniques or the procedure the researcher would adopt in 89

selecting item for the sample $ample design may as well lay down the number of item to be included in the sample i e the siFe of the sample $ample design is determined before are collected SIFE OF SAMPLE $ample siFe refers to the number of item to be selected from the universe to constitute a sample The siFe of sample should neither be e3cessively large, nor too small "t should be optimum An optimum sample is one which fulfils the requirements of efficiency, representativeness, reliability and fle3ibility RESEARCH DESIGN SL&NO TITLE CONSUMER PREFERENCE

Type of research

+escriptive

$ource of information

/rimary R secondary

#ethod of design

Buestionnaires

&espondents

;99

8;

#ethod of sampling

$imple random sampling

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Tools of data collection

Buestionnaire and personal interviews i )ar ii /ie Cone Cylinder

Tools for data analysis and diagram

iii iv

CHAPTER I; TABLE G&* AGE GROUP OF EMPLOYEES SL&NO ; ! 8 @ AGE !9?89 89?@9 @9?A9 A9Rabove TOTAL NO&OF RESPONDENTS A ;9 A9 8A ;99 HOF RESPONDENTS AK ;9K A9K 8AK ;99K

INTERPETATION The above table shows that the respondents constitute AK categoriFed under the age group of !9?89 years, where as ;9K of respondents are under the age group of 89?@9 years, A9K of the respondents are under the age group of @9?A9 years and remaining 8AK of the respondents are come under the age group of above A9 years CHART G&* AGE GROUP OF EMPLOYEES 8!

TABLE G&, SE> GROUP OF EMPLOYEES

SL&NO ; !

SE> #ale (emale TOTAL

NO&OF RESPONDENTS <C 8! ;99

HOF RESPONDENTS <CK 8!K ;99K

INTERPRETATION The above table shows that the se3es of respondentsP majority of the respondents are male that is <CK and 8!K of the respondents are under the female category CHART G&, SE> GROUP OF EMPLOYEES

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TABLE G&( EDUCATIONAL QUALIFICATIONS OF THE EMPLOYEES

SL&NO ; ! 8

EDUCATIONAL QUALIFICATIONS U/ to $ $ - C >$C U. TOTAL

NO&OF RESPONDENTS C; ;@ A ;99

HOF RESPONDENTS C;K ;@K AK ;99K

INTERPRETATION The table shows that the educational qualifications of respondents is nearly C;K of the respondents are come under the category U/ to $ $ - C, where as ;@K of the respondents are come under >$C, and remaining AK of the respondents are come under U. CHART G&( EDUCATIONAL QUALIFICATIONS OF EMPLOYEES

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TABLE G&G SALARY OF THE EMPLOYEES SL&NO ; ! 8 SALARY )elow 8999 8999?A999 Above A999 TOTAL NO&OF RESPONDENTS ;9 @9 A9 ;99 HOF RESPONDENTS ;9K @9K A9K ;99K

INTERPRETATION The above table shows that ;9K of the respondents are receive salary of less than & s 8999 where as @9K of the respondents are receive a salary of & s 8999?A999 and A9K of the respondents are get above A999 CHART G&G SALARY OF THE EMPLOYEES

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TABLE G&E NO&OF YEARS SER;ICE OF THE EMPLOYEES SL&NO ; ! 8 @ NO&OF YEARS SER;ICE )elow A years A?;9 years ;9?;A years ;A and above TOTAL NO&OF RESPONDENTS C ;! 8! @C ;99 HOF RESPONDENTS CK ;!K 8!K @CK ;99K

INTERPRETATION The above table shows that the years of service of employees >ere @CK of respondents have high e3perience that is ;A and above years Ehile 8!K of respondents have working ;9?;A years of service, ;!K of respondents have working A?;9 years of service and CK of the respondents are working less than A years of service CHART G&E NO&OF YEARS SER;ICE 8<

TABLE G&+ THE JOB SATISFACTION OF EMPLOYEES SL&NO ; ! 8 OPINION Agree $trongly agree +isagree TOTAL NO&OF RESPONDENTS < <; 88 ;99 HOF RESPONDENTS <K <;K 88K ;99K

"*T%&/&%TAT"'* The above table e3plained that <;K of the respondents are strongly agree with their job satisfaction, where <K of the respondents are agree with their job satisfaction, 88K of the respondents are disagree their job satisfaction and no one can strongly disagree their job satisfaction CHART G&+ JOB SATISFACTION OF EMPLOYEES

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TABLE G&' SATISFACTION OF RECREATION FACILITIES OF EMPLOYEES SL&NO ; ! 8 @ OPINION Agree $trongly agree +isagree $trongly disagree TOTAL NO&OF RESPONDENTS AC 88 7 ! ;99 HOF RESPONDENTS ACK 88K 7K !K ;99K

INTERPRETATION The above table analyFed that ACK of the respondents are agree with the recreation facility, where as 88K of the respondents are strongly agree with recreation facilityL 7K of respondents are disagree with the recreation facility, and !K strongly disagree with the recreation facility C>A&T @ 7 SATISFACTION OF RECREATION FACILITIES OF EMPLOYEES

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TABLE G&I MOTI;ATION IN THE ORGANIFATION OF EMPLOYEES SL&NO ; ! 8 @ OPINION Agree $trongly agree +isagree $trongly disagree TOTAL NO&OF RESPONDENTS A@ !< ;A A ;99 HOF RESPONDENTS A@K !<K ;AK AK ;99K

"*T%&/&%TAT"'* The above table shows that A@K of the respondents are agree that the motivation in the organiFation is adequate, and !<K of the respondents are strongly agree the motivation is adequate where as ;AK of the respondents are disagree with the motivation is in adequate and AK of the respondents strongly disagree with the motivation is adequate CHART G&I MOTI;ATION IN THE ORGANIFATION OF EMPLOYEES

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TABLE G&) EMPLOYEES RELATIONSHIP WITH SUPERIOR SL&NO ; ! 8 OPINION .ood )etter *ot good TOTAL NO&OF RESPONDENTS <9 8; : ;99 HOF RESPONDENTS <9K 8;K :K ;99K

"*T%&/&%TAT"'* The above table shows that the majority <9K of the respondents maintained good relationship with their superiors while 8;K of the respondents maintained better relationship with their superiors and :K the respondentsP not good 6bad= relationship with their superior CHART G&) EMPLOYEES RELATIONSHIP WITH SUPERIOR

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TABLE G&*0 EMPLOYEES RELATIONSHIP WITH CO2WORKERS SL&NO ; ! 8 OPTIONS .ood )etter *ot good TOTAL NO&OF RESPONDENTS 7: !; 9 ;99 HOF RESPONDENTS 7:K !;K 9K ;99K

"*T%&/&%TAT"'* The above table shows that the majority 7:K of the respondents maintained good relationship with their co?workers while !;K of the respondents maintained better relationship with their co?workers and there is no bad relationship with co?workers CHART G&*0 EMPLOYEES RELATIONSHIP WITH CO2WORKERS

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TABLE G&** REASONABLE INCENTI;ES OF EMPLOYEES SL&NO * , OPTIONS Ye" N% TOTAL NO&OF RESPONDENTS 'E ,E *00 HOF RESPONDENTS 'EH ,EH *00H

INTERPRETATION The above table analyFed that 7AK of respondents are provided with reasonable incentives and !AK of respondents are provided with reasonable incentives C>A&T @ ;; REASONABLE INCENTI;ES OF EMPLOYEES

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TABLE G&*, GRIE;ANCE PROCEDURE ABOUT THE EMPLOYEES SL&NO ; ! 8 @ OPTIONS Agree $trongly agree +isagree $trongly disagree TOTAL "*T%&/&%TAT"'* The above table shows that <8K of respondents agree and !;K of respondents strongly agree with the grievance procedure about the employees, where as ;<K the respondents disagree and no one can strongly disagree with the grievance procedure about employees C>A&T @ ;! GRIE;ANCE PROCEDURE ABOUT THE EMPLOYEES NO&OF RESPONDENTS <8 !; ;< 9 ;99 HOF RESPONDENTS <8K !;K ;<K 9K ;99K

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TABLE G&*( SUPERIORS GI;ES AN OPPURTUNITY TO COMMUNICATE EMPLOYEES IDEAS- COMPLAINTS OPINION DIRECTLY SL&NO ; ! OPINION 1es *o TOTAL NO&OF RESPONDENTS <A 8A ;99 HOF RESPONDENTS <AK 8AK ;99K

"*T%&/&%TAT"'* The above table shows that majority <AK of the respondents are given opportunities to communicate with superiors Ehile 8AK of respondents are not given opportunities to communicate with their superiors C>A&T @ ;8 SUPERIORS GI;ES AN OPPURTUNITY TO COMMUNICATE EMPLOYEES IDEAS- COMPLAINTS OPINION DIRECTLY

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TABLE G&*G MANAGEMENT FEED BACK REGARDING PERFORMANCE OF EMPLOYEES SL&NO ; ! OPINION 1es *o T'TANO&OF RESPONDENTS 7@ !< ;99 HOF RESPONDENTS 7@K !<K ;99K

INTERPRETATION The above table shows that 7@K of the respondents are getting a feedback from the management regarding their performance and !<K of the respondents are not getting feedback from the management regarding their performance C>A&T @ ;@ MANAGEMENT FEED BACK REGARDING PERFORMANCE OF EMPLOYEES

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TABLE G&*E EMPLOYEES FREEDOM AND AUTONOMY SL&NO ; ! 8 OPINION $atisfied >ighly satisfied *ot satisfied TOTAL NO&OF RESPONDENTS !A AA !9 ;99 HOF RESPONDENTS !AK AAK !9K ;99K

"*T%&/&%TAT"'* The above table shows that !AK of the respondents are satisfied and AAK of the respondents are highly satisfied with enough freedom and autonomy to do the job where as !9K of the respondents are not satisfied with enough freedom and autonomy to do the job CHART G&*E EMPLOYEES FREEDOM AND AUTONOMY

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TABLE G&*+ EMPLOYEES FIRST AID MEDICAL FACILITIES SL&NO ; ! OPINION 1es *o TOTAL NO&OF RESPONDENTS 7; !: ;99 HOF RESPONDENTS 7;K !:K ;99K

INTERPRETATION The above table shows that 7;K of the respondents are getting first aid medical facilities and !:K of the respondents are not getting first aid medical facilities C>A&T @ ;< EMPLOYEES FIRST AID MEDICAL FACILITIES

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TABLE G&*' EMPLOYEES PSYCHOLOGICAL FEELINGS SL&NO ; ! 8 @ OPTIONS Agree $trongly agree +isagree $trongly disagree TOTAL NO&OF RESPONDENTS @@ @< ;9 9 ;99 HOF RESPONDENTS @@K @<K ;9K 9K ;99K

INTERPRETATION The above table shows that @@K of the respondents are agree and @<K of the respondents are $trongly agree with the work climate in their organiFation is more suitable with their psychological feeling where as ;9K of the respondents disagree and no one can strongly disagree with the work climate in the organiFation is more suitable with their psychological feelings C>A&T @ ;7

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EMPLOYEES PSYCHOLOGICAL FEELINGS

TABLE G&*I EMPLOYEES SATISFACTION ABOUT SAFTY MEASURES SL&NO ; ! OPINION 1es *o T'TANO&OF RESPONDENTS 7C !! ;99 HOF RESPONDENTS 7CK !!K ;99K

"*T%&/&%TAT"'* The above table shows that the majority 7CK of respondents are satisfied with the measures provided by the company, where as !!K of the respondents are not satisfied with safety measures provided by the company CHART G&*I EMPLOYEES SATISFACTION ABOUT SAFTY MEASURES

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TABLE G&*) LEA;E FACILITIES OF EMPLOYEES SL&NO ; ! OPTIONS 1es *o TOTAL NO&OF RESPONDENTS A7 @8 ;99 HOF RESPONDENTS A7K @8K ;99K

INTERPRETATION The above table shows that the leave facilities available to employees "t is clear that A7K of the respondents said leave facility is available in their company @8K of the respondents said that there is no leave facilities are available in their company C>A&T @ ;: LEA;E FACILITIES OF EMPLOYEES

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TABLE G&,0 SATISFACTION ABOUT A;AILABILITY OF ;ENTILATION AND LIGHTING SL&NO ; ! OPTIONS 1es *o TOTAL NO&OF RESPONDENTS 77 !8 ;99 HOF RESPONDENTS 77K !8K ;99K

INTERPRETATION The above table shows that the 77K of the respondents are satisfied with the ventilation and lighting in the organiFation where as !8K of the respondents are not satisfied the ventilation and lighting in the organiFation C>A&T @ !9 SATISFACTION ABOUT A;AILABILITY OF ;ENTILATION AND LIGHTING

A;

CHAPTR ; FINDINGS #ajority A9K of employees are of age group between @9?A9 #a3imum number <CK of employees are male #ajority <9K of employees educational qualification is below $$-C #ajority A9K of employees service to the organiFation is S;Ayears #ost of employees salary is above & s A999 #ajority @CK of employees are agree with recreation facilities #any of them agree that there is adequate motivation #ajority ACK of the employees are strongly agreed with the satisfaction of their job #ajority <CK of employees have good relationship with superior #ajority <9K of employees having good relationship with co?workers *early 7:K of employees are provided with reasonable incentives

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#ajority 7AK of the employees are with the grievance procedure #ajority <8K of the employees are getting feedback from the management regarding their performance Almost <AK of the employees are highly satisfied with freedom and autonomy to do the job #ajority 7@K of the employees are strongly agreed with availability of first aid and medical facilities in time #ajority AAK of the employees are strongly agree with the climate in their organiFation is more suitable with their psychological feelings #any employees are satisfied with the leave facilities in organiFation #ajority A8K of the employees are satisfied with the safety measures provided by the company #ajority 7AK of the employees are satisfied with the ventilation and lighting facility available in organiFation

SUGGESTIONS "ncentives are an important factor for motivating the employees )oth financial and non?financial incentives induce the workers to perform their job better "ncentives can also help the employees to help the employees to improve their standard of living and workers commitment to the job will be increased the company can take necessary steps to improve the incentive schemes to satisfy the employees to improve their standard of living $ufficient leave facilities will help the employees to work efficiently "f the provision of leave is not sufficient to the workers then it will lead to mental stress to

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them -eave facilities will help to improve the performance of the employees The company can e3tend the leaves facilities to satisfy the employees (eedback from the management regarding the performance of the employees is very essential to increase the performance employees The management should give to the employees so as to make them to understand their importance in the company The company can give both positive and negative feedback to the employees to improve themselves "t help to know their strength and weakness

CONCLSION Buality of work life is a driving force in an organiFation "f the employees are provided with proper facilities and good working environment, it will definitely increase the performance of employees (rom the above study it is clear that the quality of work life is good in *adukkara Agr9 /rocessingcompany -td The employees feel better within organiFation and are loyal

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A STUDY ON QUALITY OF WORK LIFE OF EMPLOYEES WITH SPECIAL REFERENCE TO NADUKKARA AGR0 PROCESSINGCOMPANY LTD QUESTIONNAIRE ; ! *ame Age a= !9?89 1ears b= 89?@9 1ears c= @9?A9 1ears d= A9 and Above 4

AA

$e3 a= #ale b= (emale

%ducational qualification a= U/ to $$-C b= >$C c= U.

$alary of the employees a= )elow &s 8999 b= &s 8999?A999 c= &s A999RAbove

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*o 'f years service a= )elow A years of service b= A?;9 1ears c= ;9?;A 1ears d= ;A R Above

+o you feel that job gives you more satisfactionT a= Agree b= $trongly agree c= +isagree d= $trongly disagree

+oes the recreation facility is satisfactoryT a= Agree b= $trongly agree c= +isagree d= $trongly disagree

+o you feel that the motivation in the organiFation is adequateT a= Agree b= $trongly agree c= +isagree d= $trongly disagree

;9 Are you provided with adequate training facilitiesT a= 1es ;; +oes the relationship with superior is cordialT b= *o

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a= .ood b= )etter ;! +oes the relationship with co?worker is cordialT a= .ood b= )etter ;8 Are you provided with reasonable incentivesT a= 1es

c= *ot good

c= *ot good

b= *o

;@ +o you feel that the management adopts a systematic grievance redressed procedure to settle the grievancesT a= Agree b= $trongly agree c= +isagree d= $trongly disagree

;A Are you superiors give an opportunity to communicate your ideas, complaints to them directly a= 1es b= *o

;< +o you feel that you are getting a feedback from the management regarding their performance from time to time a= 1es b= *o

;7 "s the management gives you enough freedom and autonomy to do the jobT a= 1es b= *o

;C "s the first aid and medical facilities are available in timeL a= Agree b= $trongly agree c= +isagree d= $trongly disagree

;: "s the climate in your organiFation more suitable with your psychological feelingT

A7

a= Agree b= $trongly agree

c= +isagree d= $trongly disagree

!9 Are you satisfied with the safety measures in the organiFationT a= 1es b= *o

!; >ave you provided with the reasonable R adequate leave facilitiesT a= 1es b= *o

!! Are you satisfied with the availability of ventilation and lighting, etcT a= 1es !8 Are you provided with transport facilitiesT a= 1es b= *o b= *o

BIBILOGRAPHY ; /ersonal management, >imalaya /ublishing house, )ombay ;:C9, edition? ;::< C ) #amoria ! /# R "ndustrial &elations, sultan chand of company -td *ew +elhi %dition? ;::A * . *air, -atham *air 8 &esearch #ethodology, Eiswa par 0ashan, *ew +elhi, ;:CA?%dition!99! C & 0othari @ /# R "ndustrial &elations, sultan chand of company -td $ons, *ew +elhi ;:7C?%dition ;::< / C Thirupathi

We8"!#e: ; www wikepedia org ! www napcl com

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8 www money rediff com

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