The Chamber of Commerce of West Alabama Presents

Winter/Spring 2014 Training Series

Where Knowledge Is Power!

Topics consisting of..

Workforce and Employment Law Technology Sales Leadership Social Media Customer Service & First Impressions

Time for Social Evaluation: What's Working What's Not?:

Where should you be placing your marketing efforts in 2014?
Change is here and new strategies will be key. Facebook is now a pay to play model and it costs to be seen. Can you still reach your consumer in 2014 on Facebook doing what you are doing now? Visual marketing is HOT! Instagram and Pinterest are two fast growing and changing visual social media platforms. Which one is right for your business in 2014? One, both or none? The impact of Google Plus on search marketing is one BIG reason for companies to give strong consideration to implementing Google Plus in their marketing strategy. LinkedIn Company Pages and Showcase pages. You might not want to ignore these marketing opportunities within LinkedIn in 2014. Time for social evaluation in 2014! Facilitator: Donna Gilliland, MOSTraining, Inc. When: February 13th Time: 11:30 am- 1:00 pm Where: JamisonMoneyFarmer, 2200 Jack Warner Pkwy., 3rd floor Price: $30.00 per person, lunch included; $45 for non-members
Very few seats left for this one. Call today! This class will help you answer the question: Do I need to take the Managers Training Series? If you register for this class AND the social media managers training series, this class (fee $30) is free!

Please read carefully: All Chamber training sessions require reservations. Fees are non-refundable unless a reservation is cancelled at least one week prior to the class date.

You can reserve your seat at any training session by calling Stacey at (205)391-0559 or send an email to stacey@tuscaloosachamber.com.
All training sessions have limited seating so register early. We look forward to seeing you there. Thank you!

Social Media Marketing Managers Training: The Series

Social media marketing requires planning, strategy, organizing, writing and scheduling content. Many go into being the online voice of their company without any formal training. One size doesnt fit all, which is why part of your training will include learning an integrated approach to social media marketing. If you answer Yes to any one of these statements and/or questions, you need to register for this three-part training series. I am drowning, I dont know how to manage my time with social media marketing. The company has just promoted me to social media manager and I dont have a clue. We use Facebook now but we arent getting any return on our investment How do you come up with content to post for the various social channels? How do we determine which social media channels we should be marketing on? There is so much to do, what type of social media management tools should we use? Topics:
Overview of social media marketing. Learn how to determine your marketing goals and write a social media marketing plan Choosing the best social media channel (s) based upon your marketing goals and customer demographic. The how and why of using a social media editorial calendar. Tools for scheduling posts Social Media Channel overview and best use: o Facebook o Instagram o Pinterest o Google+ 101 o Google+ Marketing strategies o YouTube Marketing 101

Learn by doing not watchinghands-on training. Please bring your fully charged laptop or tablet. NOTE: the Social Media Management Training classes cannot be taken out of the series. Each class builds upon the prior class.

Facilitator: Donna Gilliland, MOSTraining, Inc. When: Thursday, February 20th, 27th and March 6th Time: 9:00 am - 4:00 pm each day Where: Chamber of Commerce of W AL, 2201 Jack Warner Pkwy Bldg C, 2nd floor Price: $450.00 per person (luncheon on the 13th is free if you sign up for this series)
Seating is very limited. Deadline to RSVP is February 14th but class could fill up before then so register early.

TECHNOLOGY Listen. Look. Learn.

Hands-On Training

Microsoft Excel 2010: Beginning

Facilitator: Donna Gilliland, MOSTraining, Inc. When: March 4th Where: The Chamber of Commerce of West Alabama Time: 9:00 am - 4:00 pm Price: $140.00 for Chamber members; $165.00 for non-members (includes a graphically illustrated workbook) RSVP by February 27th. Seating is limited. Note Excel 2007 and 2013 users can attend and benefit.
Prerequisite: you must have computer fundamentals knowledge, which includes cut, copy, and paste, open, close and saving files. This class will assume that you know formatting basics that are apply to all Microsoft Office programs such as bold, italicize, underline, changing the font type and size. E-mail Stacey@tuscaloosachamber.com to obtain a copy of the learning objectives for this class.

Microsoft Excel 2010: Intermediate

Facilitator: Donna Gilliland, MOSTraining, Inc. When: April 1st Where: The Chamber of Commerce of West Alabama Time: 9:00 am 4:00 pm Price: $140.00 for Chamber members; $165.00 for non-members (includes a graphically illustrated workbook) RSVP by March 27th. Seating is limited. Note Excel 2007 users can attend and benefit.
Prerequisite: you must have previous experience with Microsoft Excel 2010, be familiar with how to navigate the Ribbon, insert and delete rows and columns, cut, copy, paste and save. This class does assume that you know how to create basic formulas. E-mail Stacey@tuscaloosachamber.com to obtain a copy of the learning objectives for this class.

Microsoft Excel 2010: Advanced

Facilitator: Donna Gilliland, MOSTraining, Inc. When: April 16th Where: The Chamber of Commerce of West Alabama Time: 9:00 am 4:00 pm Price: $140.00 for Chamber members; $165.00 for non-members (includes a graphically illustrated workbook) RSVP by April 11th. Seating is limited. Note Excel 2007 users can attend and benefit.
Prerequisite: you must have previous experience with Microsoft Excel 2010 or 2007. This class will assume that you can create basic formulas and that you know how to create and use range names within a formula. E-mail Stacey@tuscaloosachamber.com to obtain a copy of the learning objectives for this class.

TECHNOLOGY Listen. Look. Learn.

Hands-On Training

Microsoft Word 2010 for Power Users

Facilitator: Donna Gilliland, MOSTraining, Inc. When: April 4th Where: The Chamber of Commerce of West Alabama Time: 9:00 am - 4:00 pm Price: Price: $140.00 for Chamber members; $165.00 for non-members (includes a graphically illustrated workbook)
Its time you focused on features in Microsoft Word 2010 that will save you document creation time. Contact Stacey for more information about this class.

RSVP by March 28th. Seating is limited.

PowerPoint Refresher PLUS! (HOT design tips along the way)

Facilitator: Donna Gilliland, MOSTraining, Inc. When: April 25th Where: The Chamber of Commerce of West Alabama Time: 9:00 am 4:00 am Price: $140.00 for Chamber members; $165.00 for non-members (includes a graphically illustrated workbook) RSVP by April 18th. Seating is limited.
Prerequisite: this workshop assumes that you have worked with other Microsoft programs (Word or Excel will do) and know how to open, close and save files, print, type inside a text box and the basics of inserting a picture. Contact Stacey for more information about this class.

Customer Service & First Impressions

How To Become the Director of First Impressions
You have less than a minute to make a first impression and it is even more difficult over the telephone. Attend this breakfast training to learn tips that will improve the callers impression of you and your company. Facilitator: Robin Bailey & Deborah Anders, The Legacy Connection When: April 8th Where: The Chamber of Commerce of West Alabama Time: 7:30 - 9:00 am Price: $25.00 for Chamber members; $35.00 for non-members RSVP by April 4th. Seating is limited.

Lunch and Leadership Series presented by The Empowerment Center for Leadership & Mentoring Facilitator: Martin Houston
This is a 4 part series on Leadership with 2 bonus classes. The more you register for the more discount you receive!

Class 1: Good, Better, Best! Maximize Your Career

Good, Better, Best! is a 2-hour engaging and interactive class designed to help you make the most of your time, talent and treasures. Everyone of us have great potential within us, however very few people ever move beyond being good at what they do. The content of Good, Better, Best! will help the attendees figure out what they need to do in order to move from Good to Better to Best! We will look at a brief overview of the 4 major personality types, as well as the importance and the process of helping you find the right position, the right purpose, the right passion, etc. Dont let being Good at what you do, keep you from getting Better and ultimately becoming your BEST!

When: March 18th Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members (please see price break at end of series description) RSVP by March 14th. Seating is limited so register soon.

Class 2: The 8 Leadership Principles of Peak Performers

The 8 Leadership Principles of Peak Performers are a combination of attitudes and actions that will allow you to not only survive, but to thrive in your chosen profession. We will look at the role of attitude and expectations on ones ability to reach the highest level of performance. The attendees will also be challenged to grab a page from the notebook of champions, when we look at the necessity for continual training (growth, development, practice & preparation) and focus (getting rid of the noise). The class will close with a look at what I refer to as The Cube Process. All Peak Performers are engaged, educated, equipped and empowered! This 2 hour class will help you take your game to the next level.

When: April 2nd Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members (please see price break at end of series description) RSVP by March 28th. Seating is limited so register soon.

Class 3: The Core: 12 Foundational Values of Highly Successful Leaders (Teams)

When we are developing as strong leaders or building strong teams it is mission critical to get everyone on the same page and moving in the same direction. The best way to do this is through the establishment of clear, concise and easy to identify and understand guidelines. You, as well as those you lead, must accept these guidelines as non-negotiables. I refer to them as The Core. These are traditionally looked at 1 value at a time. However, the attendees in this class will walk away with a clear understanding of all 12 Core Values, including but not limited to Buy-in, Innovative, Servanthood, Excellence, Commitment, Passion and more!

When: April 17th Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members (please see price break at end of series description) RSVP by April 11th. Seating is limited so register soon.

Class 4: Working With, Confronting & Leading Difficult People

One of the most frustrating and aggravating aspects of our professionally is the ability to work for, work with and/or lead difficult people. If you have a supervisor, co-worker or team member that makes you want to . (you fill in the blank)! Then you need to attend this class. We will do a brief review of the 4 major personality types, the 4 coaching styles and the 4 development levels of employees. We will also, flesh out how to work with, confront, gain resolution and effectively lead difficult people.

When: April 30th Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members RSVP by April 25th. Seating is limited so register soon.

Class 5: The DNA of Empowered Leaders

I prescribe to the school of thought, which believes that great leaders are not necessarily born, but that they can be developed. However, I do believe that all great leaders have very similar traits and characteristics. There are too many traits to put in a 2-hour course, but I will highlight what I believe to be some of the most important traits. Amongst those covered in this class, we will look at the need for continual personal development, personal discipline and daily diligence!

When: May 15th Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members RSVP by May 12th. Seating is limited so register soon.

Class 6: The Winning Gameplan: Born to Win, Conditioned to Lose!

This class is one of the most requested presentations that I have done over the past 20+ years. It deals with the reality of no matter where we start in life, it does not have to determine your future destiny. We will explore the importance of how you react/respond to and handling the various life experiences that will come your way. The attendees will also be challenged to put together a game plan for life. A Winning Gameplan consists of vision, hard-work, confidence based on competence, never quitting, a standard of excellence and more!

When: May 21st Where: The Chamber of Commerce of West Alabama Time: 11:00 am 1:00 pm Price: $50.00 for Chamber members, $65.00 for non-members RSVP by May 16th. Seating is limited so register soon.
Want a Break? Sign up for more than one class. This is meant to be a series after all! (discount for Chamber members and Leadership Tuscaloosa graduates only) Class #1 $50.00 Class #1 + #2 $90.00 (10% off) Class #1 - #3 $127.50 (15% off) Class #1 - #4 $170.00 (15% off) Class #1 - #5 $200.00 (20% off)

Sales Breakfast Series presented by The Empowerment Center Facilitator: Martin Houston
This is a 3 part series.

Class 1: The A.R.T. of Sales

I realize that there are many classes on sales and sales strategy, so I wanted to take a little different approach with this one. The A.R.T. of Sales is a challenging overview of the sales game. We will answer the following 3 major questions, Can I, Why I and How I. The A is for Attitude, Acumen & Attracting! The R is for Results, Rewards & Relationships. The T is for Trial and Error, Trends & Training. The ability to combine these various elements of the sales process into a systematic approach, will have you at the top of your game!

When: February 26th Where: The Chamber of Commerce of West Alabama Time: 8:30 10:30 am, breakfast provided Price: $50.00 for Chamber members, $65.00 for non-members RSVP by February 21st. Seating is limited so register soon.

Class 2: Finding Your Groove: Does Your Strategy Match Your Strengths
How do you become the best at what you do? Do you do it the way your mentor did it? What about doing it the way the best in the business does it? There is an old saying, there are several ways to skin a cat. This is a true saying, but the pathway to sustained success will only be found when you find the way that best fits you, your strengths and your personality. We will look at several sales strategies, including solution-based selling, relational selling & farming! Take your success to the next level, by matching your strengths, with your strategies, Find Your Grove Today!

When: March 19th Where: The Chamber of Commerce of West Alabama Time: 8:30 10:30 am, breakfast provided Price: $50.00 for Chamber members, $65.00 for non-members RSVP by March 14th. Seating is limited so register soon.

Class 3: So You Got A No

This class is all about changing perspectives. The sales game can be a really tough business. I dont know a single person that likes being told No. This class is designed to help you turn those ugly NOs into motivation and inspiration. We will also examine how to keep your competitive edge the hunted, as well as how to land the big one the hunter. So whether you need help staying motivated to make the next call, land the big account from the competitor or hold on to your top account, this class is for you.

When: April 18th Where: The Chamber of Commerce of West Alabama Time: 8:30 10:30 am, breakfast provided Price: $50.00 for Chamber members, $65.00 for non-members RSVP by March 31st. Seating is limited so register soon.

If you register for all three Sales classes above you will receive a 15% discount on the total price.

Workforce and Employment Law

Local attorneys representing Chamber member law firms will present current, relevant material regarding workforce and employment law:

Must Have's for Handbooks in 2014

Bruce H. Henderson, Phelps, Jenkins, Gibson & Fowler, L.L.P.
A properly drafted and distributed employee handbook has never been more important as a tool to prevent unnecessary litigation and disruption at work. Bruce Henderson, partner at Phelps Jenkins Gibson & Fowler, will discuss critical policies and procedures that each company's employee handbook must contain. Topics will include: * * * * * * Bringing Your Gun to Work policies, how to address Alabama's new Gun rights law; Preventing Harassment and Bullying in the Workplace; Social Media policies, how to navigate the NLRB's ever changing stance on protected activity; Solicitation and Distribution policies, Confidentiality, keeping your trade secrets a secret; and, Criminal Background Checks, how to comply with the EEOC's Guidance on arrest and conviction records.

Social Media and the Workplace-What is an Employer to Do?

David E. Rains, Rosen Harwood, P.A.
Can employers discipline employees for their posts? New developments at the National Labor Relations Board; Should employers have a social media policy? What is the impact of social media on non-compete and non-solicitation agreements?

Workplace Injuries and Return to Work Issues

Jeff C. Smith, Rosen Harwood, P.A.
What happens when an employee is injured? Who do you notify and how? When are they fit to return to work? What accommodations will they need? Are you required to hold a job for them? What if the absence is extended for reasons not related to the accident? Can the employee be terminated?

Recent Developments in Employment Law from a Regulatory & Statutory Basis

Alyce M. Spruell, Rosen Harwood, P.A.
This session will focus on proposed and adopted regulations & statutes from both a state and federal level that affect private sector businesses and their employees. Information will be provided at the seminar that will include the substance of the regulation or statute, and any administrative guidelines, both proposed and enacted. Note: If there is a specific topic or area that a seminar attendee would like to have addressed or covered, please respond back to Stacey Gann by Friday, February 21st..

Investigating Employee Misconduct

Thomas W. Scroggins & Brooke M. Nixon, Tanner & Guin, LLC
Be prepared to defend your investigation. Modern employment litigation frequently focuses not on what an employee did that was wrong, but how the employer came to the conclusion that the employee did it. And by the time a lawsuit is filed, it is too late to redo the investigation. Understand how to plan, conduct, document and summarize an investigation that will stand up to scrutiny in a courtroom.

When: February 25th Time: 1:00 - 4:45 pm Where: The Chamber of Commerce of West Alabama Price: $69.00 for Chamber members, $85.00 for non-members. RSVP by February 21st. Seating is limited so register soon.

FEBRUARY
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2014 Social Media Evaluation 11:30a - 1pm

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Social Media Managers Training Series Class #1 9a-4p

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Legal Series: Workforce & Employment Law 1:00-4:45p

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Sales: The Social Media A.R.T. of Sales Managers 8:30-10:30a Training Series Class #2 9a-4p

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Microsoft Excel 2010: Beginners 9:00a-4:00p

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Social Media Managers Training Series Class #3 9a-4p

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Leadership Class #1: Good, Better, Best! 11a-1p

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Sales: Finding Your Groove 8:30-10:30a

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Microsoft Word 2010 for Power Users 9:00a-4:00p

Microsoft Peak Performers Excel 2010: 11a-1p Intermediate 9:00a-4:00p

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Microsoft Excel 2010: Advanced 9:00a-4:00p

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Leadership Class #3 The Core 11a-1p

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Sales: So You Got A No 8:30-10:30a

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PowerPoint 2010: Refresher Plus 9:00a-4:00p

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Leadership Class #4: Difficult People 11a-1p

Leadership Class #5: The DNA of Empowered Leaders 11a-1p

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Leadership Class #6: Leadership Class #5: The DNA of Empowered Leaders 11a-1p

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Leadership Class #5: The DNA of Empowered Leaders 11a-1p

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Leadership Class #6: The Winning Gameplan 11a-1p