REVIEW UNITS 5_6_8

Unit 5: Advertising Study the vocabulary (pages 44-45) + the chart I wrote on the blackboard (advertising media / methods of advertising / verbs to do with advertising). Complete the te t !ith the !ords in the "o # There $re some !ords !hi%h &o' !ill not need#
advertorial placed pop-ups commercials slogans endorsed point-o -sale lyers ree samples viral hoardings

!ou may disagree that advertising is an art" you may even ind it irritating at times" but it has certainly become part o our li e. #he newspaper article that you started reading turns out to be an $$$$$$$$$$$$$$$ %. #he programme you are watching on #& is suddenly interrupted by a series o $$$$$$$$$$$$$$$$$ ' or various consumer goods" including one or (rispin)s (risps" $$$$$$$$$$$$$$$ * by your avourite ilm star. +nd no sooner do you start sur ing the Internet than $$$$$$$$$$$$$$$ 4 invade your screen. So you take a break and go or a stroll" only to take in once more how much $$$$$$$$$$$$$$$5 have indeed changed your cityscape. #hen" on entering your local supermarket" you notice immediately that $$$$$$$$$$$$$$$$ , advertising is alive and well" but do not re use the $$$$$$$$$$$$$$$ - given away that day. .inally" you /ust do it 0 yes" you buy three packets o (rispin)s and walk back home with a spring in your step.

Study the section 12se ul language3 4resentations5 (page 46) Complete this present$tion#
7ood morning. 8n b $ $ $ $ $% o 9inte: International" I)d like to w $ $ $ $ $ $' you all. ;y name)s Selim ;elki. +s you know" I)m here today to t $ $ $ * about or ne:t global advertising campaign. I have d$ $ $ $ $ $ 4 my talk into three p $ $ $ $ 5. . $ $ $ $ $ $," I)d l $ $ $- to state our ob/ectives. S $ $ $ $ $ $ $ <" I)ll e:plain why this time head=uarters has decided to ocus on celebrity endorsement" and outline the main ideas so ar. +nd $ $ $ $ $ $6" I)ll look at our budget. 4lease eel ree to i $ $ $ $ $ $ $ $%> at any time i you)d like to ask a = $ $ $ $ $ $ $%%.

UNIT 6 - Study the vocabulary o the unit (.inancial terms) + the photo%op& I g$ve &o' !ith the de(initions o( this vo%$"'l$r& ()I*+,RTANTA# Complete the "l$n.s !ith the $ppropri$te !ords in the "o sh$re pre/ reven'es dividend e$rnings sto%. de"t re%ession

gross

investment

pro(it

%. + $$$$$$$$$$ is money that one person" organisation or country owes to another. '. 8ne o the parts into which ownership o a company is divided. $$$$$$$$$$$$ *. + di icult time or the economy o a country" when there is less business activity. 4. + company)s $$$$$$$$$$$$$$ -ta: pro it is the pro it it makes be ore ta: is taken away. 5. ;oney that a company" organisation or government receives rom people. $$$$$$$$$$$$$$$ ,. #he di erence between the selling price o a product and the cost o producing it is called the $$$$$$$$$$$$$$$$- margin. -. #he $$$$$$$$$$$$$$is the part o the pro its o a company that is paid to shareholders or each share that they own. <. ;oney which people or organisations put into a business in order to make a pro it. $$$$$$$$$$$$$$$ 6. #he $$$$$$$$$$$$$$ per share are a company)s pro its divided by the number o its shares. %>. #he money that a business makes. $$$$$$$$$$$$$$ %%. + $$$$$$$$$$$$$$$$$ market is a place where a company?s shares are bought and sold. 0# +RE+,SITI,NS Complete !ith the $ppropri$te prepositions %. '. *. 4. 5. #here was a drop $$$$$$$$$$$ @5m $$$$$$$$$$$ pro it. 4ro its now stands $$$$$$$$$$$$ @-.5m. Sales decreased $$$$$$$$$$$$$ @,. Sales decreased $$$$$$$$$$$ @5.5m $$$$$$$$$$$$$$ @*.5m. #here was a sharp drop $$$$$$$$$$$ pro it.

STU12 T3E V,CA0U4AR2 RE4ATE1 T, 51ESCRI0IN6 TREN1S78 T3E 6RA+3S AN1 T3E 9I6URES ,N +A6ES 56/5: In the e $m &o' !ill h$ve to !rite some senten%es %ommenting the movements in $ gr$ph# St$rt &o'r senten%es "& s$&ing;## (or e $mple: The line shows a rise A a decrease B.. in +ugust. (Con)t orget to write 1s5 or the *rd person singular i you use this structure) 8r There is $ rise A a decrease in SeptemberB. 8r The s$les decreased by @*m between +ugust and September (using the past simple i you want to)

UNIT 8 - Study the vocabulary o this unit. &DE! I;48E#+F#3 the verb + noun partnerships (page -5) D:ercises + and G. A# *$t%h the ver"s to the no'ns to m$.e !ord p$rtnership# %. to train '. to shortlist *. to advertise 4. to assemble 5. to make ,. to check a. a vacancy b. an interview panel c. the candidates d. re erences e. new sta . a /ob o er

0# Cross o't the item !hi%h does not norm$ll& go !ith the .e& !ord# %. to call or B #o holdB #o applyB #op carry out '. to shortlistB #o take up B #o advertise B #o appoint somebody toB

$n intervie!

$ post

*. to interviewB #o advertiseB #o re/ect B$ppli%$nts #o shortlistB 4. to ill upB #o updateB #o submit #o send B 5. to signB #o enter intoB #o terminateB #o workB ,. to earnB #o payB #o receiveB #o submitB -

Bone<s CV

$ %ontr$%t

$ s$l$r&

St'd& the in(initives $nd ger'nds on p$ge:8 $nd the list I g$ve &o'#