Virtual Organization Students preparing instrument, in the networked and multicultural economy of the 21st century

Niculae, Mihi, Academy of Economic Studies, Bucharest, Romania, nmihaita@opensys.ro Violeta, Sima, il and !as "ni#ersity, $loie%ti, Romania, simat#@yahoo.com &leana !eor'iana !heor'he, il and !as "ni#ersity, $loie%ti, Romania, ile'he@yahoo.com Abstract This paper emerged from the necessity of the Management Faculty from the Oil and Gas University in Ploieti, Romnia, to organi e a Managerial !imulating "a#oratory$ Our endeavour results from its declarative mission% The optimi ation of the instruction& production relationship' The integration of the Romanian educational system into the international educational system$ The simulated firm can #e used as a practical training instrument in the informational process domain$ This uses the same procedures and means as a real firm, e(cept the commodities and money that are simulated$ Our main preoccupation is focused on the ne) constraints that are imposed #y the necessity of the sustaina#ility principles implementation at the organi ational level and the possi#ility of the simulation of these aspects$ 1 !ntroduction (he )*+s are characteri,ed -y the mar.ets 'lo-ali,ation, the de#elopment of ne/ technolo'ies, unsettlement phenomenon and the profound speciali,ation of the financial mar.ets. (hese are only a fe/ reasons for chan'in' the strate'ies in order to o-tain and maintain the competiti#e ad#anta'e. Glo#ali ation and e&#usiness represent the .ey 0 /ords that characteri,e the competiti#e en#ironment of the 1***+s. (he enrollin' of the Romanian academic hay/ire to the coordinates of the European space supposes a consolidation of a coherent #ision, /hich inte'rate the .no/led'e 0 -ased society challen'es, the principles of the competiti#eness in all economical sectors, the #alues of a 2uality educational process, international mo-ility for students and teachers. Because of these, it is necessary to reallocate the components of the educational process. Modern educational processes, structured on the three cycles 3-achelor, master and doctorate4 follo/in' the Bolo'na a'reement, must -e -ased on three a5es6 the science of communication, specific process and methods for each simulated discipline of the educational pro'ram and the e5perimentation of the specific situations from the social situations that the 'raduates find in real life. (he -alance amon' these components must -e different for each cycle. &f for the first, it is necessary to preser#e a dynamic rapport amon' those three elements, at the master le#el the traditional communication component must -e si'nificantly reduced and for the doctoral studies le#el, simulation and e5perimentation must e5ceed the didactic process. 2 "ew #oals and uses for the simulated firm (he national net/or. of the simulated firms, /hich is affiliated to the E"R $EN /orld net/or., represents a modern form of instruction, used all o#er the /orld 3the /orld net/or. contains o#er 7*** simulated firms4. (his tool is used for learnin' -y action and leads to a shorter time needed for the accommodation /ith the /or. place. Another result consists of #ery /ell prepared specialists in practice, -ein' a-le to start /or. immediately, /ithout a trainin' period. (he simulated firm can esta-lish -usiness relationships /ith the other simulated firms from our country and, throu'h the central or'anism, /ith e#ery simulated firm inside the E"R $EN. (he simulated firm has connections /ith the 'o#ernmental and local or'ani,ations. (he accelerated mo#ement of the competiti#e relationships re2uests promptitude in the decision process 879. Bruce :enderson, (he Boston ;onsultin' !roup <ounder, /hen as.ed a-out the nature of the strate'ies necessary to -e adopted -y an economic a'ent, said6 =(he actors /ho pass the test of time must preser#e this uni2ue ad#anta'e in order to -e different from their competitors>. (he mana'ement of this difference is in fact the essence for a lon' term strate'y. (he sustaina-le de#elopment or eco0de#elopment imposes ne/ constraints and 'enerates important implications. ?e consider that these can -e sol#ed -y the introduction of ne/ attri-utes -eside the fi#e classic ones, i.e.6 @. (he en#ironmental protection and preser#ation 1. (he inte'rated system for the insurance of the en#ironmental 2uality. (he challen'e consists in usin' all the inte'ration techni2ues of the day A /hether they are informational, data, application systems or e#en -usiness0process inte'ration A to -uild a model that can offer a solution for all these constraints 8@9. ur o-Becti#es consist in identifyin' the ad#anta'es emer'in' from the implementation of the ne/ approach and their e5trapolation to the real /orld in order to impro#e the or'ani,ational efficiency.

* managerial&attri#ute function is #ased upon the utili ation of concepts, +no)ledge, techni,ues, methods related to the same domain or to the connected or complementary domains and upon speciali ed personnel /ho participate in the unrollin' of the /or. processes -y usin' concurrent s.ills. @. (he en#ironmental protection and preser#ation -oncepts% eco0efficiency, dura-le de#elopment, and sustaina-ility. Methods and instruments% The impro#ement of the resources mana'ement, in order to reduce their utili,ation and the 'ro/th of the products competiti#eness, the ener'etic efficiency impro#ement and the promotion of the re'enerati#e ener'ies, the dura-le utili,ation of natural resources and the promotion of a refute mana'ement pro'ram.

participati#e mana'ement, permanent and continuous human resources trainin' and instruction of human resources, 2uality impro#ement specific techni2ues and instruments 8D9. &t is necessary to pay attention to the o-ser#ance of the follo/in' fundamental principles6 (he permanent increase of the consumer+s satisfaction, -alanced -y the impro#ement of the en#ironmental performanceC (he employees+ 2ualification and informationC $ersonnel a/areness and information and the implementation of the pre#entin' actionsC pen communication /ith the consumers. $ %elated &oncepts (he /usiness 0igital 1cosystems 3acronym BEE4 concept /as relati#ely recently imposed. (he European scientific and -usiness community ;onference held in Fis-on in March, 1***, considers it to -e the -usiness en#ironment or'ani,ation model capa-le of determinin' a si'nificant leap in the de#elopment of European Small and Medium Enterprises 3SME4 at the competiti#e le#el of "S economy up to 1*@*. ne /usiness 0igital 1cosystem consists of a lar'e num-er of di'ital species, such as companies, mar.ets or other or'ani,ations. (hese are in such a /ay interconnected that they can influence each other. (he connections created -et/een BEE components durin' the mana'erial process are of #arious types 3material, ener'etic, informational, human a. o.4. (he interactions can -e also competiti#e or cooperati#e. (hey can lead to some processes of mutual dependence -et/een mem-ers so that, for e5ample, the -an.ruptcy of some of the actors could -rin' a-out the -an.ruptcy of other ecosystem+s actors. (he BEE mem-ers ta.e rational decisions related to their o/n interests. (he companies are interested in inno#atin' and o-tainin' commercial success hopin' to o-tain competiti#e and cooperati#e ad#anta'es o#er other ecosystem mem-ers. (he di'ital ecosystem creates a competiti#e -usiness en#ironment -ecause the companies are connected to their continuous, fast and unpredicta-le chan'in' en#ironment. So BEE could -e considered as a dynamic structure e#ol#in' and self0adBustin' in time. (he di'ital species that form the BEE, -ut also the natural ecosystems, interact and ha#e independent -eha#iours, they e#ol#e or disappear, -ut follo/in' the mar.et choice la/s 3contrary to that natural species follo/in' the Ear/inian selection la/s4. (he less adapted di'ital species 3e.'. the ser#ices and products /ith no #alue for the mar.et4 are less and less demanded, thus -ecomin' less offered -y the ecosystem until their final disappearance. Some ne/ species, more ad#anced and inno#ati#e, replace them 3e.'. di'ital ser#ices, ne/ e0-usiness models, sectorial ser#ices4, continue to appear and determine the e5tinction of other di'ital species.

R ES E A RC H D E VE L OPM EN T

Financialaccount-ing

Human resources

PRODUCTION Integrated system for the assurance of the environmental Quality

E nvi ron me ntal p ro tect ionand

p r e s e r v a t i o n

marketing

Fig$. The ne) organi ational managerial attri#ute&functions system (his function must ta.e into consideration the follo/in' aspects6 (he restoration and arran'ement of the resourcesC (he refute reduction at their source and their capitali,ationC (he pollution monitorin' and fi'htin'C (he pre#ention of natural catastrophic e#ents and ris. attenuationC (he o-ser#ance of the national and international le'islation. 1. (he inte'rated system for the insurance of the en#ironmental 2uality ;oncepts6 total 2uality, total 2uality mana'ement, E5cellency, 2uality system, standard, specification, procedure, ,ero defects 819C Methods, techni2ues, instruments6 2uality control, standardi,ation, specification, continuous impro#ement, the plan0do0chec.0act cycle,

Fittle -y little, more comple5 di'ital species appear, sometimes achie#ed -y impro#in' the simpler di'ital species 3e.'. components, essential ser#ices4. Fi.e/ise, the natural ecosystems -eha#iours /here one species must possess a num-er of sufficient di'ital species for sur#i#al 3species critical mass4, and di'ital ecosystems must -e populated /ith a sufficient num-er of di'ital species aimin' at a continued presence on the mar.et 8G9. (he -usiness en#ironment, li.e the natural ones, is populated /ith a num-er of ecosystems that ha#e in common some species follo/in' the pattern of adaptin' to local conditions and others, /hich are already completely adapted. (he BEE is a comple5 system capa-le of adaptin' and e#olution. (he BEE must -e structured on three salient le#els6 i4 The ecosystem generic infrastructure represents a common support medium and includes essential components and ser#ices, inte'rated solutions and infrastructure components. ii4 specific sectorial ecosystem includes ser#ices, solutions and speciali,ed components for special acti#ity fields 3food and a'riculture, tourism, manufacture4 or for the same le#el applications 3lo'istics, supply, ser#ice4 usin' infrastructure ser#ices offered -y the common support medium. iii4 *pplications of the sectorial digital ecosystem for a specific 'eo'raphical area or specific inno#ation Bunction to sustain a local community. (hese applications confi'ure an ecosystem net/or., /hich, step -y step, /ill esta-lish the or'ani,ation of European Small and Medium Enterprises under the um-rella of -usiness e5cellence net/or.. ' !nstead of &onclusions Eecisi#e mana'ement, oriented to 2uality and a cleaner en#ironment, -ears the mar. of the leadership. (he /hole or'ani,ation aims at 2uality and efficiency, throu'h coherent actions in order to radically impro#e the en#ironmental performances. (he attainment+s sta'e of the main purposes of the inte'rated system is on a continuous follo/in' of the hi'hest le#el mana'ement. &n this respect the tas.s and the responsi-ilities of the in#ol#ed persons it is necessary to -e reor'ani,ed. &t is important to pay attention to the pre#ention of the resources /aste, to the lost+ decrease and e#en to the 2uantitati#e decrease of the pollutants at their sources.

879 Raiu 0 Suciu ;. 0 Modelarea i simularea proceselor economice, Ed. Eidactic %i $eda'o'ic, Bucure%ti, @))G, pp. L01D. 8G9 (o/ards a net/or. of di'ital -usiness ecosystems fosterin' the local de#elopment
Retrieved September, 2002 from: http://www.digitalecosystems.org/doc/discussionpaper.pdf

8I9 MMM e0EuropeN 0 1urope 4556$ * co&operative effort to implement the 7nformation !ociety in 1urope, Action $lan prepared -y the ;andidate ;ountries /ith the assistance of the European ;ommission,
Retrieved une !", 200! from:http://ec.europa.eu/information#society/eeurope/plus/in de$#en.htm.

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