1.

1 INTRODUCTION
Financial Analysis is the process of identifying the financial strengths and weaknesses of the firm by property-establishing relationship between the items of the Balance Sheet and the Profit and Loss account. There are arious methods or techni!ues are used in analy"ing financial schedule of change in working capital flow# cost olume Profit Analysis and $atio Analysis. MEANING OF FINANCIAL ANALYSIS:The meaning of Financial Analysis is also known as analysis refers to the process of determining according to %eta fund tutored is a process of e aluating the relationship between components parts of a financial statements to obtain a better understanding of a firm&s position and performance. 'n the word of %yers( Financial statements analysis is largely a study of relationship among the arious financial factors in a series of statements(. The purpose of financial statements so as to )udge the profitability and financial soundness of the firm. DEVICES OF FINANCIAL ANALYSIS: There are se eral methods for determining the financial analysis of the company. They are as follows*+. ,omparati e Statement -. Trend Analysis .. ,ommon si"e Statement /. Funds Flow Statement 0. ,ash Flow Statement 1. $atio Analysis 2. ,ost-3olume Profit analysis

Financial Analysis can be undertaken by management of the firm or by parties out side the firm 4wners# ,reditors# 'n estors and 4thers. The structure of Assets# Liabilities and 4wner&s e!uity and so on and the Profit 5 Loss account shows the results of operation during a certain period of times in terms of the re enue obtained during a certain period of times in terms of the re enue obtained and the cost incurred during the year. Thus# the financial position and operational statement pro ides a summari"ed iew of the financial position and operation of the firm. The Financial Analysis statements are thus an important aid to Financial Analysis. The first task of the Financial Analyst is to select the information rele ant to the decisions under consideration from the total information contained in the financial statements. 'n the brief Financial Analysis are the process of selection# relation and 6 aluation.

OVERVIEW ABOUT THE AUTOMOBILE SECTOR IN INDIA The automoti e 'ndustry in 'ndia is now working in terms of the dynamics of an open market. %any )oint entures ha e been set up in 'ndia with foreign collaboration. 'ndia ranks )ust behind ,hina with the world7s second largest population at o er + billion people. Less than + percent of the population currently owns automobiles# which is a much smaller proportion than the rest of the Southeast Asia region. 'ndia also has one of the fastest growing economies# and many 8.S. companies iew 'ndia as a potentially lucrati e market. 't is e9pected that the automoti e industry will play an important role in helping the economy to continue this growth. +:2;s. Between +:2; and +:</ cars were considered a lu9ury product= manufacturing was licensed# e9pansion was restricted= there were >uantitati e $estriction ?>$@ on imports and tariff structure designed to restrict the market but starting in -;;;# se eral landmark policy changes like >$ and +;;A FB' through automoti e route were introduced. 'n -;;.# ,ore group on Automoti e $5B ?,.A.$@ was set up to identify priority areas for automoti e $5B in 'ndia. 'ndian Auto 'ndustry is -nd in Two Cheelers# .rd in Small ,ars and 0th in ,ommercial 3ehicles among the top +; in Corld. 'ndia is a global hub of automobile industry ha ing* D +0 %anufacturers of passenger cars and multi-utility ehicles D : %anufacturers of commercial ehicles D +1 %anufacturers of -E. wheelers D +/ %anufacturers tractors D 0 %anufacturers of engines The e olution of the automoti e component industry predictably followed the e olution of the auto industry itself. Cith the startup of local production of cars# trucks# and two-wheelers in the +:0;s# many of the associated component manufacturers ?mainly from 6urope@ started operations in 'ndia.

4 er a period of time# many of the ma)or manufacturers had established plants for manufacture or assembly of parts. These included companies like Bosch ?fuel in)ection systems and spark plugs@ and %ahle ?pistons@ from Fermany= Lucas ?auto electricals@# Firling ?brakes@# and Lockheed ?clutches@ from the 8nited Gingdom= and ,hampion ?spark plugs@# Armstrong ?shock absorbers@# and 8nion ,arbide-69ide ?batteries@ from the 8nited States. From the 'ndian perspecti e# these units were primarily intended to aid import substitution. 'n the process# there was gradual transfer of technology from the parent company. The domestic two-wheeler industry has grown steadily at a ,AF$ of <.0 per cent from /.- million in -;;+ to 2./. million in -;;:. The motorcycle segment continues to dominate the market. 6ntry-le el bikes ?engine power below +-0cc and price in the range of 8SH <0;I+#;;;@ account for around <; per cent of sales. The cost of ownership and economics of operations are key purchase criteria. The premium-bike segment ?engine power abo e +0;cc and price in the range of 8SH +#-;;I-#;;;@ is growing at a faster pace than entry-le el ehicles= this is an indication of the increasing affluence of customers. $ecent trends indicate that +;;cc bikes are being preferred o er +-0cc bikes by the market. Automobile manufacturers are increasing the thrust on fuel efficiency than before= the initiati es are mainly through impro ements in technology and introduction of new fuel ariants# thereby reducing to9ic emissions. 't may be mentioned that ,hina# the 68# Japan and the 8SA ha e already established fuel economy rules or agreements of arying stringency. The F'A7s+ declaration for green motoring has set a fuel economy target of +/; g,4-Ekm for passenger cars. Such a global fuel economy target could be used as an international benchmark to assess progress in the fuel efficiency of the global fleet of new motor ehicles. Some countries are also undertaking KFreen $ating7 of automobiles. Automobile ,ompanies in 'ndia Lero Londa* Largest two-wheeler manufacturer in the world. Ba)a) Auto* Second-largest two-wheeler manufacturer and largest three wheeler manufacturer in 'ndia. T3S %otor ,o. Third-largest two wheeler manufacturer in 'ndia= has established a manufacturing facility in 'ndonesia. Londa %otorcycle 5 Scooter 'ndia ?P t@ Ltd. ?L%S'L@* Las recently entered the 'ndian market through its own subsidiary ?in addition to its )oint enture Lero Londa@. Su"uki %otorcycle 'ndia P t. Ltd. The ,ompany started its 'ndia operations in February -;;1 through this fully-owned subsidiary.

Following !" #$" To% A&#o'o(il" Co'% ni") in In*i : D Audi D Ba)a) Auto D B%C D ,he rolet D Baimler,hrysler ?%ercedes@ D Fiat D Ford D Feneral %otors D Lindustan %otors D Lero Londa %otors D Lyundai %otors D %ahindra 5 %ahindra D %aruti 8dyog D San %otors D Skoda D Tata %otors D Mamaha %otors Fo!"+ )#) ,o! In*i n A&#o In*&)#!+. Passenger ehicle market of 'ndia will e en cross )apan by selling about 0 million ehicles by -;+2+< -. 'ndia7s passenger ehicle production pro)ections* 'n -;+;* -.1 %illion 3ehicles By -;+0* 0.+ %illion 3ehicles By -;-;* :.2 %illion 3ehicles

F&#&!" T"+$nologi+ l D"' n*) Now from Today# there are some future technological demands which should be fulfill in future# those demands are listed below* D Fuel 6fficiency D 6mission $eduction D Safety and Burability D ,ost 6ffecti eness D 'nno ati e Features Some of the inno ati e features are Gey Less 6ntry# 6lectrically controlled mechanisms# enhanced dri ing control# ,omposites# Long life ,omponents# Soft feel interiors. V !io&) C$ ll"ng") 'n 'ndian Automoti e %arket# there are some challenges by irtue of which automobile industry faces lot of problems. These challenges should be o ercome and the challenges are listed below* D Frowth in input costs D Fuel price olatility D Slowdown in demand D Slowdown in 8SA D Production cuts D Frowing competition D ,hanging consumer preferences D ,hinese competition D 6n ironmental issues D Low $5B orientation 'ndia has the potential to de elop into a significant market for automobile manufacturers. 'ndian automoti e industry holds significant scope for e9pansion# both in the domestic market# where the ehicle penetration le el is on the lower side as compared to world a erage# and in the international market# where 'ndia could position itself as a manufacturing hub.

CURRENT SCENARIO 'n terms of the Auto industry# 'ndia is the si9th largest market after ,hina# the 8S# Fermany# Japan and Bra"il. 4 erall the market includes cars# two wheelers# trucks 5 auto parts and 'ndia is e9pected to become O. in the automobile market by -;+0 as defined by sales olume growth. The auto sector reported a robust growth rate of -1A in the last two years ?-;+;--;+-@ although this year the growth has slowed down significantly. The BS6 A8T4 'nde9 outperformed the benchmark Nifty by 2:A# +-A and +:A in FM+;# FM++ and FM+-# respecti ely. The world standings for the 'ndian automobile sector# as per the ,onfederation of 'ndian 'ndustry in FM -;+-# were as follows* PLargest three-wheeler market Second largest two-wheeler market Tenth largest passenger car market Fourth largest tractor market Fifth largest commercial ehicle market Fifth largest bus and truck segment

Since the de-licensing of the sector in +::+ and the subse!uent opening up of +;;A FB' through the automatic route# the industry is one of the key dri ers of economic growth of the nation The automobile 'ndustry in 'ndia is now working with the dynamics of an open market. %any )oint entures ha e been set up in 'ndia with foreign collaborations. For e9ample 3ol o-6icher# Ashok Leyland I Nissan %otors ?for L,3s@ etc 'n recent times product inno ation and market segmentation ha e dri en growth. Foing forward# ehicles based on alternati e fuels will be an area of interest for both consumers and auto makers Automobile manufacturers are increasing their focus on fuel efficiency e en more today and there are key initiati es being undertaken mainly through impro ements in technology and introduction of plastic components and new fuel ariants# thereby reducing to9ic emissions 4il shocks affect most industries# but their effects on the Auto sector are e en more magnified. 4n the demand side# customers start to delay their purchase decisions as oil prices and subse!uently petrol E diesel prices start to rise. 4n the supply side# as 46%s see their cost of raw materials E transportation costs increase due to increased oil prices# they start to feel the heat if they cannot pass those costs on to their customers ?which is often the case in this highly competiti e industry@. Foldman Sachs7 recent report+ on QThe 'ndian outlookR predicts that oil prices will come down in FM-;+. and FM-;+/ in real terms# which will not only help reduce the huge fiscal and the current account deficits that 'ndia faces today but will also pro ide a boost to the currently struggling auto industry. This would also help reduce the rate of inflation in the country and subse!uently interest rates ?with somewhat of a lag@# which will also make car financings cheaper and boost auto demand

Vision 2016 By 2016, India will emerge as the destination of choice in Asia for the & manufacturing of automobiles and automotive com onents! "he out ut of the India#s automotive sector will be $1%&bn by 2016, 'from $(%bn in 2006) contributing to 10* of India#s +ross ,omestic -roduct and roviding em loyment to 2& mm eo le additionally!. / According to ,raft Automotive 0ission -lan 2006/2016 by the 0inistry of 1eavy Industries & -ublic 2nter rises In*i n EM RECENT MERGERS The 'ndian Automobile ,ompanies ha e increasingly ac!uired businesses o erseas ?particularly post -;;<@ to broaden their re enue base# to ac!uire technology as well as to le erage their distribution network. Also 'ndian companies are increasingly collaborating with their global associates to enhance their local products and know how Lowe er# the di ersification strategy has its risks-* Chile e9panding o erseas has enabled 46%s to enhance technology E di ersify re enues# it has e9posed them to olatile global cycles and global commodity prices Chile JL$ has witnessed a turnaround# Ssangyong continues to face a challenging en ironment although we are bullish that the %5% will be able to pull of a win here. As the o erseas entities re!uire significant capital# the le erage ratios for the local companies as Tata %otors# %otherson Sumi and Apollo Tyres ha e also risen post the global ac!uisitions and will pro ide opportunities for P6 and public market in estors to enter these blue-chip businesses to help reduce e erage and grow further Tata %otors JL$ 8G 8SH-..Bn -;;< +;;A %5% Ssangyong South Gorea 8SH/1.%n -;+; 2;A Ba)a) Auto GT% Austria 6ur+:;%n -;;2--;+- /2A %otherson Sumi Peguform 6urope 6ur.;;%n -;++ <;A %otherson Sumi 3isiocorp 6urope 6urH.0%n -;;: +;;A Apollo Tyres 3erdestein 6urope 8SH.;;%n -;;: +;;A Lero %otor ,orp 6rik Buell 8S Technology Tie-up -;+- NA

RECENT ANNOUNCEMENTS OF AUTOMOBILE COM.ANIES:

 %aruti Su"uki Stated to in est H1;;million in -;+--+. on capacity e9pansion# and new model launches alto <;;. Lyundai %ulling re-start of H<;million diesel engine plant ?has been put on hold@ F% %ulling production of SA', ?J3 from ,hina@ products in 'ndia Ford $ecently increased diesel engine capacity from ;.-0mn units p.a. at a cape9 outflow of H2;million Plan to set up diesel engine with ;.-mn units capacity Toyota 'ncreasing capacity by ;.+mn units with atotal outlay of H+<;million 3C Planned in estment of H/;;million ?has been put on hold for the time being@ %ercedes Planning to in est around H2;million at its ,hakan plant to e9pand capacities Londa 'n ested around H/;;million already# and planning H-;;million in estment for ne9t year Mamaha Planning H.;;million worth in estment in a -C plant in ,hennai Su"uki Planning H/;;million in estment to setup a new plant. Las in ested H+;;million already Ashok Leyland Plan to in est around H<+;million# along with its J3 partner Nissan. H+<;million slated for this fiscal Baimler Planning to in est H+;;;million to setup facilities for BharatBen" trucks 3ol o 6icher Slated to in est H-;;million o er the ne9t two year

MARUTI SU/U0I

COM.ANY .ROFILE

%aruti Su"uki is 'ndia and Nepal7snumber one leading automobile manufacturer and the market leader in the car segment# both in terms of olume of ehicles sold and re enue earned. 8ntil recently# the 'ndian go ernment# and 0/.-A by Su"uki of Japan owned +<.-<A of the company. The BJP-led go ernment held an initial public offering of -0A of the company in June -;;.. As of +; %ay -;;2# Fo t. of 'ndia sold its complete share to 'ndian financial institutions. Cith this# Fo t. of 'ndia no longer has stake in %aruti 8dyog. %aruti 8dyog Limited ?%8L@ was established in February +:<+# though the actual production commenced in +:<. with the %aruti <;;# based on the Su"uki Alto kei car which at the time was the only modern car a ailable in 'ndia# its only competitors- the Lindustan Ambassador and Premier Padmini were both around -0 years out of date at that point.

Through -;;/# %aruti Su"uki has produced o er 0 %illion ehicles. %aruti Su"ukis aresold in 'ndia and arious se eral other countries# depending upon e9port orders. %odels similar to %aruti Su"ukis ?but not manufactured by %aruti 8dyog@ are sold by Su"uki %otor ,orporation and manufactured in Pakistan and other South Asian countries. The company annually e9ports more than 0;#;;; cars and has an e9tremely large domestic market in 'ndia selling o er 2.;#;;; cars annually. %aruti <;;# till -;;/# was the 'ndia&s largest selling compact car e er since it was launched in +:<.. %ore than a million units of this car ha e been sold worldwide so far. ,urrently# %aruti Su"uki Alto tops the sales charts and %aruti Su"uki Swift is the largest selling in A- segment. Bue to the large number of %aruti <;;s sold in the 'ndian market# the term (%aruti( is commonly used to refer to this compact car model ?(%aruti( is another name of the Lindu god# Lanuman@. %aruti Su"uki has been the leader of the 'ndian car market for o er two decades. 'ts manufacturing facilities are located at two facilities Furgaon and %anesar south of Belhi. %aruti Su"uki7s Furgaon facility has an installed capacity of .0;#;;; units per annum. The %anesar facilities#launched in February -;;2 comprise a ehicle assembly plant with a capacity of +;;#;;; units per year and a Biesel 6ngine plant with an annual capacity of +;;#;;; engines and transmissions. %anesar and Furgaon facilities ha e a combined capability to produce o er 2;;#;;; units annually. %ore than half the cars sold in 'ndia are %aruti Su"uki cars. The company is a subsidiary of Su"uki %otor ,orporation# Japan# which owns 0/.- per cent of %aruti Su"uki. Public and financial institutions own the rest. 't is listed on the Bombay Stock 69change and National Stock 69change in 'ndia.

VISION

QThe leader in 'ndian automobile industry# creating customer delight and shareholders wealth= a pride of 'ndiaR 48$ ,4$6 3AL86S ,ustomer obsession Fast and fle9ible 'nno ation and creati ity Networking and partner ship 4penness and learning

%u"uki %otor ,orporation# the parent company# is a global leader in mini and compact cars for three decades.Su"uki7s technical superiority lies in its ability to pack power and performance into a compact# lightweight engine that is clean and fuel-efficient. Nearly 20#;;; people are employed directly by %aruti Su"uki and its partners. J B Power Asia Pacific has rated it first in customer satisfaction among all car makers in 'ndia from +::: to -;;:.

MISSION %ission is the statement of any organisation7s purpose # what is want to accomplish in the larger en ironment and its goal which are specific # realistic# and moti ating. %issions are described o er 3isions and 3isions demand certain ob)ecti es. The main 4b)ecti es E %ission of %aruti 8dyog Limited are*+. %odernisation of 'ndian Automobile 'ndustry. -. Be eloping cars faster and selling for less. .. Production of fuel- efficient ehicles to conser e scarce resources. /. Production of large number of motor ehicles which are necessary for the 6conomic Frowth. 0. %arket penetration# %arket de elopments# similar product de elopment and di ersification. 1. Parter relation management# alue chain# alue deli ery networks.

MARUTI NETWOR0

Ce ha e a national wide footprint in o er ++2- cities in 'ndia and e9port to o er +;; countries across the globe. As the 'ndian economy shifts to higher gear# we belie e that ma9imum reach is ery important factor. 'n the last year# we ha e also reached to new customer segments through the N$'-Bil Se program. Another segment we targeted was the rural segment through the Panchayat. 4TL6$ S6$3',6S %aruthi genuine parts %aruthi finance %aruthi insurance %aruthi true alue %aruthi auto card %aruthi Bil se

SU..LY CHAIN %aruti Su"uki is one of the most successful stories in supply chain management in the 'ndian automobile market. D The company has -/1 local suppliers and -; global ones D They all function in a seamless manner Third Tier Suppliers* ,ompanies pro ide basic products like rubber# glass# steel# plastic and aluminium to the second tier suppliers. D Second Tier Suppliers* These companies design ehicle systems or bodies for First Tier Suppliers and 46%s. 5 Ser ices which include welding# fabrication# shearing# etc. D First Tier Suppliers* These companies pro ide ma)or systems directly to assemblers. First tier suppliers are responsible management of second-tier suppliers. AutomakersE3ehicle %anufacturersE4riginal 6!uipment %anufacturers ?46%s@ * $esearching consumers7 wants and needs# automakers begin designing models. ,ompanies ha e manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automoti e industry.

LAST .HASE OF SU..LY CHAIN Bealers* 3 ehicles after ready are shipped to the authorised dealers of the companies. The dealers then sell the ehicles to the end customers. D Parts and Accessory* These companies pro ide products like tires# windshields# and air bags etc. to automakers and dealers or directly to customers. D Ser ice Pro iders* Ser ices to the customers include ser icing of ehicles# repairing parts# or financing of ehicles. %any dealers pro ide these ser ices but# customers can also choose to go to independent ser ice pro iders. %aruti Su"uki is one of the most successful stories in supply chain management in the 'ndian automobile market. D ,ompany had adopted the Japanese system# Just 'n Time ?J'T@ to achie e higher operational efficiencies and reduce in entory carrying cost. D To achie e J'T material supplies# the company has gi en preference to locally based suppliers. 4 er 21A of the company&s -/1 suppliers are located within +;; kms of radius. %aruti supports it7s endors in all possible ways. 6g * Finding technology partners# gi ing financial# technical and management support D >uality ,ircle ,ompetition Fifty four of the top eighty component suppliers of %aruti Su"uki 'ndia compete against each other and the top three get a chance to present their cases in Su"uki&s Japan facility alongside other global endors. D The idea behind the >uality ,ircle ,ompetition was for the teams from different endors to identify# discuss and resol e any one core business issue that will add alue to the o erall functioning of the company# thereby increasing o erall efficiency.

MARUTI SU/U0I NEW SU..LY CHAIN D To support the growing business# %aruti needed a transparent system to interact with its partners abroad. D Started using a combination of 8ni9 Shell programming# 4racle forms# .Net# and Cindows FTP technology. D The pro)ect co ers the entire process from when a distributor orders a ehicle to production to shipment. D Pro ided all stakeholders complete isibility of an order&s progress. D 8pdated distributors& systems to facilitate their dispatch planning.

D Facilitates electronic transfer of orders and acknowledgements.

0EY FACTS OF NEW SCM D The entire process is 'T dri en and any e9ception during production# planning# and factory dispatch can be traced and correcti e action made with no delay. D The new supply chain has helped it achie e substantial cost reduction# from production to distribution. D Prime dri er with the supply chain pro)ect was to increase customer base in the current economic downturn.

.RODUCTS OFFERED BY THE COM.ANY %aruti Su"uki comes with a large number of products i.e cars ranging from economy cars to lu9ury cars to super S837s. The economy cars includes *A@ B@ ,@ B@ 6@ F@ F@ L@ %aruti <;; Alto Sen 6stilo Cagon $ A - Star $it" Swift Swift B"ire

The 8tility ,ars of %aruti Su"uki includes *A@ B@ ,@ B@ %aruti 4mni ?3an@ %aruti 6eco %aruti Fypsy Frand 3itara

The Lu9ury ,ars of %aruti Su"uki includes *A@ %aruti 6steem B@ %aruti ST/ P$4B8,TM6A$ 'N CL',L LA8N,L6B 3A$'6NT %aruti su"uki <;; %aruti su"uki omni %aruti su"uki gypsy M6A$ +:<. +:</ +:<0

%aruti su"uki alto

-;;;

+:<0

%aruti su"uki wagon r -;;%aruti su"uki swift %aruti su"uki s9/ %aruti su"uki a star %aruti su"uki swift d"ire %aruti su"uki "en estilo %aruti su"uki eeco %aruti su"uki Alto G+; %aruti su"uki 6rtiga

+:<0 -;;0 -;;2 -;;< -;;< -;;: -;+; -;++ -;+-

%aruti su"uki ,elario

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.RODUCT CHARACTERISTICS M !&#i 122 %aruti <;; is the most popular entry segment car in 'ndia. Cith the introduction of %aruti <;; in +:<;7s %aruti 8dyog. Limited broke the hegemony of Ambassador and Fiat in the 'ndian ,ar market. M !&#i Al#o %aruti Alto is one of the hottest selling compact cars in 'ndian market. Alto uses %aruti <;;7s pro en and highly fuel efficient # . pot motor with a four al e head and its electronic tachometer results in unmatched fuel efficiency . 't is the most fuel efficient car in ASegment. M !&#i O'ni 3 V n4 %aruti 4mni is popularly known as %aruti 3an. %aruti 4mni comes in three ariants and they are *4mni 0- Seater # 4mni <- seater and 4mni LPF. %aruti 4mni is a perfect family car. 't has enough space for our life style needs whether we are going on a picnic# weekend outing or for a game of golf. Ce can pick our entire luggage without thinking twice. 4mni pro ides ample headroom and legroom to ensure a comfortable and en)oyable )ourney. M !&#i E"+o 66,4 was introduced in 'ndia by %aruti Su"uki during -;+;. This car is essentially an updated 3ersa# this is an urgent refresh in lines with %aruti Su"uki not being able to come up with a new mini an. 66,4 comes with 0 seater and 2 seater options. 66,4 is e!uipped with ad anced 6ngine %anagement System for optimi"ing fuel efficiency and performance. 't is branded by the manufacturer as a perfect car for e ery occasion-a business trip or a picnic with the lo ed ones. A new mini an from %aruti Su"uki is e9pected in -;++ to replace the 6ecoE3ersa and ?possibly@ the ageing 4mni. /EN ESTILO

%aruti Sen is a clear leader in the premium compact car segment in 'ndia. 't has se eral technology that makes it stand out from other cars in its segment. %aruti Sen comes e!uipped with +1 9 / all aluminium hyper tech engines# with its power to weight ratio of 2<./ bhp per tonnes # the highest in its class# the engine also offers optimum fuel economy # e9cellent pick up and acceleration. The +1- bit %icro processor in Sen deli ers ideal combo of speed# power and fuel efficiency. 'ts electronic power steering ensures effortless maneu erability# more control and a better grip.

MARUTI SU/U0I S56 Besigned by FiorgettoFiugiaro&s'taldesign studio# the ST/ ?an abbre iation of (Sports To er / all seasons (@ replaces the Aerio ?some markets called Liana@. The (ST /( designation was used by American %otors ?A%,@ for a sporty liftback model in its all-wheel dri e A%, 6agle passenger cars. GRAND VITARA Frand 3itara is meant for the people who want to li e life grand si"e. Cith +-2 GC U 1;;; rpm on call# the -.2 litres B4L, 31 engine can empower the Frand 3itara to climb up steep terrains= Sip effortlessly down the highway and with plenty of low end tor!ue# the high performance ehicle can take on snowy ramps and muddy tracks with e!ual ease. 'ts four wheel dri e gi es 3itara the power to go places. SWIFT %aruti Swift brings a feeling of freshness to the compact car segment . 't7s appealing looks # spacious interiors# and a whole a lot of user friendly features at once catch our attention. 't comes in three ariants *-%aruti Su"uki Swift LTi# Swift 3Ti# Swift STi. WAGON R Cagon $ is a hugely successful car which comes in four ariants- %aruti Cagon $ LT# %aruti Cagon $ LTi# %aruti Cagon $ 3Ti and %aruti Cagon $ AT.Cagon $ comes with +;1/ cc %PF' low friction engine that deli ers an awesome 1/ bhp U1-;; rpm for smoother pick up and faster acceleration. Bual Bistributor less Bigital 'gnition ?BBL'@ ensures an instant hassle free start e ery time and a more efficient power distribution. Cagon $7s tall body # high seats and wide opening doors make it easier to get in and out. A-STAR 'ndian car market leader %aruti Su"uki has launched A-Star in the hatchback car segment in which the company holds ruling position with 00A market share. %aruti has un eiled A Star as a ne9t generation model of its model Alto which is already selling greatly in the segment. Scroll down to know more about the sporty and striking features of all new A Star ,ar.

.RICES OF MARUTI .RODUCTS ,ar market leader %aruti 8dyog Limited has announced a marginal increase in price of certain models. .The price increase is due to rise in input costs and freight costs# which increased following the rise in oil prices. 'n this phase# the company has decided to pass on only a part of the increase in costs to the customers. There is no change in the prices of Swift# Sen# and Cagon$ ?Petrol@. 69-Showroom Prices in Belhi ?in $s@ *%odels %aruti Su"uki <;; %aruti Su"uki 4mni %aruti Su"uki Alto %aruti Su"uki 6eco %aruti Su"uki Sen 6stilo %aruti Su"uki Cagon $ %aruti Su"uki A Star %aruti Su"uki $it" %aruti Su"uki Swift %aruti Su"uki Swift B"ire %aruti Su"uki Fypsy %aruti Su"uki ST/ %aruti Su"uki Frand 3itara P$',6S +#:/#1-; -#;:#202 -#-<#:<-#</#/<< .#.+#/+.#.:#;0< .#1.#--; /#;:#<-/#-2#1.0 /#:1#12+ 0#-<#<+< 2#;<#;1+2#+:#--1

't has de eloped strategies taking into consideration the o erall macro en ironment in order to ensure long term sustainability in terms of cost. %ain strategies followed by the company are*

Co'%"#i#i7" A*7 n# g"

Pricing strategy helps both its customers and %aruti. %aruti offers a different model )ust at a price difference of around $s. +;#;;; for cars ranging between $s. ..-0 lakhs to $s. /.0; lakhs. 't offers fi e different cars in this range and different ersionsEmodels of each car. Bue to so many options# most of the time customers ha e an option within their budget or around their budget. Co)# l" *"!)$i% %aruti is the price dictator in 'ndian automobile industry. 't7s the low cost pro ider of car. The lowest car on road is from %aruti stable i.e. %aruti <;;. %aruti achie es this through continuous impro ements in operational efficiency and producti ity. The company has set itself ?and its endors@ the target of a 0;A impro ement in producti ity and a .;A reduction in costs in three years. The ability to keep lowering the prices sets %aruti apart from other players in the league. %aruti spread the o erheads o er a larger base. %aruti also made strides in applying 'T to manufacturing. A new 3ehicle Tracking System impro ed efficiency on the shop floor and enhanced !uality control. The e Nagare system# adopted from Su"uki %otor ,orporation# smoothened %aruti7s Just 'n Time operations.

.RICING STRATEGY - CATERING TO ALL SEGMENTS %aruti caters to all segments and has a product offering at all price points. 't has a car priced at $s.+#<2#;;; which is the lowest offer on road. %aruti gets 2;A business from repeat buyers who earlier had owned a %aruti car. Their pricing strategy is to pro ide an option to e ery customer looking for up gradation in his car. Their sole moti e of ha ing so many product offering is to be in the consideration set of e ery passenger car customer in 'ndia. Lere is how e ery price point is co ered. Bespite the rigorous market situation# %aruti remains a trustworthy name among the users.

.LACE

The Place of %aruti cars is in the whole world. %aruti 8dyog Limited decides its distribution channel for selling cars like some time or le el or sometimes two le els marketing channels. They decide area in which they deal customers. They show the permanent location for selling the cars. They pro ides many useful in entory they define the transport facility of the company to the market and market to the customers. %any showrooms of %8L are there in our 'ndia. .ROMOTION %8L strongly belie es in attribute-oriented ad ertising. 'n an attempt to reposition %<;; as a choice for those upgrading from a two-wheeler# %8L7s campaign of a child playing with a toy%<;; dri es home the fuel-efficiency factor* Vthe car ne er stops because the fuel ne er finishes. The future communication strategy that %8L has en isioned for %<;; is a snap of atypical middle-class family commuting on their two-wheeler. Ne9t to them is another family e9cept that this one is comfortably ensconced in a %aruti <;;. 4ne of %8L7s most ambitious tele ision campaigns launched the Sen Predator. Positioning it as Vstrong# sleek and se9y# the commercial showcases the ariants newstyling through the theme of predator and prey in the conte9t of Va modern )ungle. The theme is one of a chase that ends in willing surrender# brought home in the baseline*Surrender to the new Sen. The Sen Predator is being aggressi ely promoted in print. %8L bought the entire ad ertising space on The Ceek7s first issue of -;;/. Additionally# %8L is the first 'ndian automobile corporate to utilise the internet for a complete branding e9ercise# using Vinteracti e and page domination techni!ues. $ecently# %8L has turned its marketing focus to corporate T3 commercials to promote its entire range of ehicles. The company has rolled out a new corporate T3 campaign# featuring the %aruti Puttar. The rationale behind a second T3, featuring the same child model as the %<;; campaign is to le erage the brand recall of the earlier commercial# dri ing home the point that %aruti Su"uki family is a happy family. %8L is in ol ed in a wide range of sponsorship acti ities# placing particular emphasis on motor sports. 't was the founding sponsor of $aid Be Limalaya# and in its fifth year continues to be closely in ol ed with it. The company regularly holds car ralliesfor amateur dri ers and aspiring rallyists. %8L now has plans to host golf and poloe ents.

.!o'o#ion l )#! #"gi"):

Ro * S$ow) The company plans to stage road shows# to display ehicles in thepa ilions during arious college festi als and e9hibition. This car will appeal toyoungsters more. T"l"7i)ion *7"!#i)"'"n#) Ad ertisements to promote and market our product will be shown onleading tele isionchannels. %a)or music and sports channels will promoteand they will reach out to the youthwill be promoted through Star# See# Sonyand Boordarshan etc as it has more iewers. R *io $adio is the medium with the widest co erage. Studies ha e recently shown high le elsof e9posure to radio broadcasting both within urban and rural areas# whether or not listenersactually own a set. %any people listen to other people&s radios or hear them in public places. So radio announcements will be made and ad ertisements will be announced on the radio about the product features and price# !ualities# etc. .!in# A*) Baily ad ertisements in leading newspapers and maga"ines will be used to promote the product. Leaflets at the initial stage will be distributed at railway stations# malls# college areas and arious other locations. Wo!8)$o%) n* S"'in !) Corkshops and seminars will be held in colleges and big corporate to make people aware about the companies past performance and product features# its affordability and usage# ast distribution network. $oad shows will be conducted where free trials of the car would be gi en.

B nn"!)9 n"on )ign) Loardings# banners# neon signs displayed at clubs# discs# outside theatres and shops to promote SC'FT.

Boo8l"#) n* % '%$l"#)

Booklets will be kept at car showrooms# retail battery outlets# etc for the customer to read. These booklets will pro ide information about our company= the products offered which suits the customers need accordingly. A*7"!#i)ing )#! #"gi") 6motional appeal Fenerates association with the audience Ad ertising strategy SC'FT* Start ad ertising two weeks before launch Sponsor cricket matches Promotion at malls Launch around a month before festi als like Biwali and Na ratri.

About F6% %otors 'ndia P t Ltd

%ission :O&! 'i))ion i) #o ' 8" o&! +&)#o'"! *"lig$#"* (- %!o7i*ing $ ))l" ,!"" o%#ion) in %&!+$ )ing + !. W" "n*" 7o! #o ' 8" o&! +&)#o'"!) 'o!" +o',o!# (l" n* %l" ) n#.;

3ision QCith ision constantly focused beyond the hori"ons along with the competence to adapt to the changes in the Automobile world# we are committed to e9tract the best of inno ati e technologies that gi e best alue from the resources employed.(

Following are the reasons why one should go for GEM : ISO-9001- 200 !ertified for "uality Syste#s < D"*i+ #"* T")# D!i7" 7"$i+l") o, ll 'o*"l) < C )$l")) )"##l"'"n# , +ili#- ,o! )'oo#$ In)&! n+" Cl i') $warded for %ighest &odysho' ( %ighest Ser)i!e Growth E*!hange fa!ility +Guaranteed &est ,ri!e for your Old -ar.

$warded $ll India &est /ew 0ealer in first year of o'eration

%ydera1ad2s 1iggest 3or4sho' in %yder /agar +5u4at'ally. Free ,i!4-u' ( 0ro' fa!ility for Ser)i!e 6ehi!les a!ross Greater %ydera1ad7 $ttra!ti)e Finan!e 0eals with all /ationalised ( 8eading ,ri)ate Se!tor &an4s

Awards

Our Hard Work & Services have enabled us to achieve the following awards:-

Ser)i!e $ward for 2010 for o)erall 'erfor#an!e in Ser)i!e 2010 Service Award for Overall erfor!ance in Service"

S'ares Offta4e award

Award for #owest $O% Offtake in A" " &uarter - 1' 200(-10

$ll India &est /ew 0ealer 9 200

)his will be awarded to a newl* a++ointed dealer b* reviewing the following as+ects

,ew -ar Sales Service #oad SS.

%ighest Growth in &ody Sho' As we have shown a great i!+rove!ent in Accidental %e+airs in /od* Sho+ for the last one *ear hence we were awarded with Highest 0rowth in /od* Sho+ in A region" %ighest Ser)i!e 8oad .n the first *ear we had a ver* low Service #oad 1about 1000 vehicles +er !onth2' but in the last 3 si4 !onth with a vision constant our -5O 6r" %avi 7iran has left no stone unturned to increase the Service #oad and has been successful in doing so' and in the !onth of 6arch' 200( for the first ti!e in 0568s histor* we have achieved a Service #oad of 2000 +lus"

Ser ice ,enters

H*der ,agar lot ,o" 2-11' /eside 6aisa!!a )e!+le' H*der ,agar' H*derabad - 900 0:9 )el : ;0 <9 30 =0

7onda+ur Service -entre lot ,o" 903-/' %aghavendra Societ*' 7onda+ur' H*derabad - 900 0:; )el : ;0 <0 29 29