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What if someone asked you to start a student media organization on campus?!

The Student Media Council has chosen to launch an assessment of the state of student media in two primary areas:! 1) The necessity of student media to adapt to fast-changing dynamics in the communications industry in order to provide a meaningful undergraduate experience and vocational orientation.! 2) The ability of student media to operate in a cost-efcient manner, generating sufcient revenue to satisfy expenses and potentially expand services and platforms.! ! ! ! To that end, the Council will engage in a strategic-thinking shark tank exercise on February 21, 2014, at 9:00 a.m. in LNCO 1100. We invite all students and faculty interested and involved in student media, or interested in helping create a revolutionary experience in student media, to participate in this exercise by submitting and presenting a proposal per the attached guidelines.! ! Our goal is to facilitate a process of strategic development for existing and future media operations. The exercise will be blue sky and zero-based, meaning we want you to envision an organization from the ground up. There are no wrong ideas, no preexisting notions about the concept of student media. All our current operations and new operations will be assessed based on the two areas discussed above. Any and all current products and operations are subject to change, with an abiding respect for the legacy and importance of each element of student media. ! ! All proposals should be submitted by email by Wednesday, February 19, 2014, to Jake Sorensen at jake.sorensen@utah.edu. Following submission, conrmation will be sent to you. You are then invited to attend the Council meeting on Friday, February 21, 2014, at 9:00 a.m. in LNCO 1100 to talk about your ideas with the Council.!

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All proposals should be drafted as a Word doc with the following section headings and contain written descriptions of how each topic is imagined.!

Vision:! Please provide a vision statement. A vision statement outlines either the ideal state of the organization or an idealized state of the world in which it operates. It is the part of a strategic plan that should not change frequently and should be crafted with an eye to the future. It is typically succinct and direct.!

Mission(s):! Please outline a mission (or several missions). A mission describes the fundamental purpose of the organization and how it fullls the vision. There could be multiple purposes. Missions are also typically long-term in nature and should not change often. These might be in the form of a sentence or a paragraph.!

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Values:! Indicate the values for the organization. Values provide framework for making decisions and completely drive the culture of the organization. There should be several values.! Strategy:! Outline the strategy for your vision of student media to become a reality. Here is where you will lay out a variety of things, including what student media will look like, how it will be staffed and organized, how it will engage with audiences, what opportunities you see, future developments, etc. All being driven by the values, mission and vision you outlined earlier. These are the programs, policies and plans that Student media will implement to adapt, educate, and be sustainable nancially.!

Below are additional guidelines to consider as you outline your strategy. These sections may be included in your formatting.!

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Operational Units:! You should consider a multi-faceted organization that includes plans for written content on a variety of platforms (mobile, online, print, etc), audio production and broadcast, video production and broadcast, creative services (marketing, PR, web design, social media, etc), and anything else you nd relevant to student media. An organizational chart or similar graphic with ! short job descriptions and titles will be helpful. Please focus on multi-media, digitally based, collaborative, integrated, converged models.!

Consider the audience of the University of Utah - what types of content will be created? How will it be delivered? How will student media engage the audience? How will platforms work together?! Budget:! Provide general indications for generating and spending money. Consider new ways to generate revenue, save on costs, and become sustainable. We operate as part of the University - a not-for-prot organization with an educational mission. While our goal is not to generate a prot to return value to shareholders, we should budget with a goal of reinvesting in our organization to build opportunity, enhance experience, reward our students, etc.! Education:! Describe how Student media will provide an educational experience for students at the University of Utah. Talk about training, course work, integration with curricula and academic departments, advisors, mentors, etc. Indicate how students will be placed in positions to learn and demonstrate leadership and management of the organization. Describe what support you see as necessary to this. How will Student media best prepare students for a career in media of any kind?! Long-term goals:! Provide a glimpse into the future. What will Student media look like in ve years, 10 years? Outline any long-term goals that enable Student media to achieve that.! Other ideas, projects to pursue, opportunities, threats, markets, critical needs, alternative strategies, etc.! Give us any additional thoughts you have about how your vision of Student media will work.!

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