CHAPTER 1 Introduction

Rationale of the Study Living in this modern world where technology is at its peak and almost everything we do is done through the use of machines. The keystone of this advancement is the computer, transforming the way we communicate, do and transact our business. In schools and other fields, computer literacy plays a vital role in reaching ones goals and dreams. From the simple use of tools to the age of technology, life has become easier, faster and time-saving. There are many kinds of photography services that are being offered these days. From coverage of special occasions and events to business and commercial related projects, photography has been a very useful tool in almost every aspect. To mentions some of these services, we have photo printing for film and digital photographs, photo editing, photo duplication, photo delivery, and photo personali ation or customi ations. !lthough others may think of photography as a good source of income, many people would like to consider it as a hobby or pastime, a privilege, and an art form. "hotographers that offer coverage services for their clients not only do it for the money but for the thought of being able to capture a joyful moment on camera. For some of these photographers, being able witness and to help cherish the moments and memories that their clients e#perience on that certain day is a very great honor. In the present time, having a picture has become easier to make, just a click and there you have it. For some people when celebrating an occasion, picture taking is always present in order for them to have something to look at to

remember in the past. $e plan to have a "hoto %tudio for our business with many services to choose from. The following are the services we do& %tudio "ictorial, 'ush I(, "hoto 'estoration, )ideo *overage and +diting. $e make albums and video presentation for special occasions like wedding, birthday party, *hristmas party and etc. ,ur main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in *ebu. Later, our effort will be a further development of more retail outlets in the surrounding area. They say -! picture is worth a thousand words.. ! picture tells a story just as well as a large amount of descriptive te#t. This phrase emerged in the /%! in the early part of the 01th century. Its introduction is widely attributed to Frederick '. 2arnard, who published a piece commending the effectiveness of graphics in advertising with the title 3,ne look is worth a thousand words3. $e are inspired by this phrase, that4s why we came up with this kind of business. %5IL+% 46 5,'+ will entice youngsters to bring their friends and family with our innovative environment, heart-warming personnel and selection of uni7ue frames and designs. Description This section contains the 6ame of the 2usiness, the Type of 2usiness, it4s 5anagement, Location and it4s Transportation. Name of the Business $e named the business -%5IL+% 46 5,'+. because we want to see smiles to those who are sad even for simple people whose only joy is to have a picture with their uni7ue pose and cute smiles.

Type of Business $e are the finest "hotography %tudio located at one of the most famous malls in *ebu, "arkmall, speciali ing in photo compiling and video editing. ,ur business is a service-oriented type8 each of us contributes money, property, labor and skill. 5ost of the members of the group have personal interest in photography that is why we decided to make this plan. The best feature of our business is the photo compiling with video coverage and editing for special occasions and parties. $e cover every single moment of the event, take pictures then compile it and make it into an album and of course the video as well. $e still accept services within our range like 'ush I(, "ictorial %tudio and many more. $e also transform old picture into a new one. The e#pected customers of the business are the youngster who likes cute logos, frames and designs. The type of our business is partnership8 we have decided to start a business because we have the same interest in photography. $e share e7uipments, capital and ideas to run this business. This business is owned and controlled e7ually by the people who use its services or by the people who work there. ,ur main goal is to be one of the most successful "hotographic %tudio in *ebu, starting with one retail outlet located inside a major shopping mall as a -market tester.. $e focus to have an increase of 7uality of our product against our competitors, reduce cost to have an affordable service, and reduce delivery time to have a service that will satisfy the customers. Tar et !ar"et of the Business The business target customers are a teen who lives near "arkmall. 2ased on the data we have gathered the business will greatly sell on teens because

teenagers love having pictures of their selves, keeping it safe in their wallets or giving it to their friends. !ana ement !s a studio owner, we should learn how to handle daily tasks and allocate time for all the daily responsibilities involved in running our business successfully. $e will also lay down other duties that need to be done at the end of each month and at the end of each year. $e will use computer software that wills aide us in tracking our sales, overhead costs, inventory, and appointments with clients, and bills. $e will keep records of the items that need to be bought or supplied per week or per month, like printing inks. $e will always adhere to the standards comply law and policies concerning our business. !side from that, we will also give importance to advertising and the marketing of our business. Finally, we will get updated with the latest technology in photography, and check our budget if we can afford to upgrade our e7uipment. %5IL+% 46 5,'+ is a partnership business of (arell 9ent +chivarre, :udy !nne !lesna, %andra :ane Lepiten, *atherine "ayusan. %ince the business has just started, the head of the business would be assigned to (arell 9ent +chivarre, he will be in charge of the people and the one who keep the business on track. :udy !nne !lesna is assigned to the business4s financial matter. %andra :ane Lepiten is assigned into maintenance of the e7uipments and the stocks. *atherine "ayusan is in-charge of marketing aspects of the business. 2efore hiring our first employee or delegating services to customers, we will prepare job description for each responsibility. $e will write policies and procedures on handling customer complaints. $e will maintain clear guidelines for pricing policies and handling customer;s in7uiries. It is more productive and less e#pensive to figure out how to solve the problem than to figure out who was

at fault. $e should set ourselves to limits. ,ur service should go above and beyond what is e#pected.

#i ure 1 $ %r ani&ational Chart. In this figure, shows the structure of an organi ation and the relationships and relative ranks of its parts and positions<jobs. 'ocation and Transportation The location should be accessible to everyone, a place where people shop and hang-out. The place should be crowded with people and has security and environment friendly. These factors can be seen at "arkmall. $e decided to locate our studio at *ebu "arkmall, we think it4s best if we put it there because it is crowded and the transportation is easy. For a small business like ours we need good environment for the customers, safeness is one of our priorities too. ,ur studio located in the north reclamation area in 0 nd floor beside *('-9I6= and in front of "L!>5!?+

#i ure ( $ 'ocation !ap. In this figure, shows the location of "arkmall. It is located in north reclamation area at @AB ,uano !venue, 5andaue 'eclamation !rea, 5andaue *ity, *ebu, "hilippines Cacross *ebu International *onvention *enterD. >ou can get to "arkmall by riding Ta#i and :eepney. If your taking a :eepney take the routes 1@9C/rgello<*olonD, 0AC*ompostella<*ebuD and 0EC"unta +ngaFoD. If your taking a ta#i it4s G minutes away from the pier, 0G minutes away from the airport. Name and Address of Business The name of the business is %5IL+% 64 5,'+ and it is located at "arkmall in north reclamation area at @AB ,uano !venue, 5andaue 'eclamation !rea, 5andaue *ity, *ebu, "hilippines.

Names and Addresses of the Principals The principals of the business and their respective addresses are (arell 9ent +chivarre from 5antuyong, 5andaue *ity, :udy !nne !lesna from (ivine 5ercy (rive, *arajay =un-,b, Lapu-Lapu *ity, %andra :ane %. Lepiten and *atherine %. "ayusan from Labogon, 5andaue *ity. Nature of the Business %5IL+% 64 5,'+ is a "'I6TI6= %+')I*+ which offers you different kinds of printing services. $e will compile business plans rapidly and efficiently, at a fraction of our competitors4 prices, while maintaining the highest levels of 7uality and client service at all times. The success of our business will be directly influenced by our dedication to continually improving the 7uality and service in every aspect of our operation. $e will make our business good in services so that our customers will be satisfy. Statement of #inancin Needed Financial statements are records that provide an indication of an individual;s, organi ations, or business; financial status. The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an enterprise that is useful to a wide range of users in making economic decisions. Finance is one of the most important aspects of business management and includes decisions related to the use and ac7uisition of funds for the enterprise. "ersonal financial decisions may also involve paying for a loan, or debt obligations. $e decide that each of us will invest @11,111.11, to make enough to start our business.

/niversity of *ebu Lapu-Lapu H 5andaue !.*. *ortes !ve., Looc, 5andaue *ity

!n /ndergraduate 2usiness "lan "resented to the Faculty of *ollege of *omputer %tudies

%mile I6 5ore "hotoshop %tudio

In "artial Fulfillment of the 'e7uirement In the %ubject IT E0E CTechnopreneurshipD

"resented to& 5arlon F. 5ontecillo, 2%*, 5%2!, +d.(

(arell 9ent :. +chivarre %andra :ane %. Lepiten *atherine %. "ayusan :udy !nne (. !lesna

!arch ()11