CORE COMPETENCIES AND CHALLENGES 1. Strength and weakness STRENGTH Consists of various of engineering fields. Experienced in problem-solving cases.

ases. Won various award regarding structural field. Well known for skills and services in various field of engineering. Practiced safety in engineering. WEAKNESS Not many branches throughout Malaysia. Limited numbers of high technology machineries. Not practicing procurement methods.

2. Core Competencies Setia Jaya have been established in the marketplace due to its strengths. It is a company consists of various of engineering fields, which are structural, geotechnical, highway and drainage, and water engineering. The process taken step by step starts with focusing on highway maintenance, and then focused on other fields accordingly. Setia Jaya also is well known for excellence in skills and services in engineering fields covered. It practices professionalism to the highest level to produce the best products. Being interested in new efficient technology, they are able to level up their quality of the products. It also actively practices green building and sustainable development in producing a quality lifestyle to users. Safety is an essential in engineering quality. However not many companies able to practice it. Setia Jaya is strictly practice safety in engineering projects. These attitudes toward positivity had helped Setia Jaya won various award regarding structural products, which making Setia Jaya is a top choice company.

3. Challenges When it's coming to real deal, the challenges is natural. There are challenges that Setia Jaya is facing. However, in order to survive, it is essential to overcome these challenges or threats by turning it to strength, in order to survive. These are threats to Setia Jaya:

Other consultancies looking to invade the market place. Other well known companies dominate the market. Too many new companies in the market to compete. Economic crisis slows down the development. Higher cost required for green building.

It is the best to exploit these challenges and turn it to strength. Since nowadays there are many new companies are born, causing the competition is getting higher between consultancies in the market place. The solution for this challenge is by being different. Being different will help the company to stand out in the market, leads to increasing in demand. Setia Jaya is well known for the excellence design structure, as well as skills and management. Setia Jaya have been received multiple awards and recognition, gaining its popularity in the business. These problems also can be solved by helping the new company enter into partnership . This reduces the competitions in the market, thus secure the rank of Setia Jaya in the arena. This also helps the new companies to set their platform and train themselves in becoming a better company. Crisis in economy really does take toll on the business. It slows down the development in the country, causing the engineering company to have less projects, or becoming inactive for worst. When this happen, the demand of the company will drop instantaneously as new companies and expertise born in time. Thus in order to remain active, Setia Jaya produces low cost building,

which is still affordable even during the economical crisis happened. This help Setia Jaya remained active and keep the income flow although it is lower. Green building received high demand nowadays as the awareness is getting clearer in the society. In spite of its greatness in sustaining the development, the material and execution used may cost more than usual. This can be problem too, as the company may find it hard because it may reduce the profit growth. But this doesn't stop Setia Jaya form practicing it. Green development is a big opportunity in the arena. So, in order to overcome this, replacing materials with recycled materials is one of the solutions. Setia Jaya do practiced 3R ( Reduce, Reuse and Recycle).