DOMINOS PIZZA

By RUPA BBA 10-13 MARWARI COLLAGE RANCHI

CONTENTS
ACKNOWLEDGEMENT COMPANY PROFILE HISTORY INTODUCTION OF MIS TIMELINES SECTION: A-MIS PLANNING OF DOMINOS PIZZA ANALYSE THE ENVIRONMENT PREPARATION OF ORGANISATIONAL PLAN PLANNING OF WORK FLOW MISSION AND VISION OF DOMINOS PIZZA TRANING OF PERSONNEL PLANNING OF FORMS OF DATA COLLECTION BUDGET ALLOCATION

 SECTION: B-MIS DESIGNING OF DOMINOS PIZZA DESIGN THE APPLICATION ARCHITECTURE DESIGN THE SYSTEM DATABASE DESIGN THE SYSTEM INTERFACE PACKAGING DESIGN SPECIFICATION SECTION: C-MIS IMPLIMENTATION OF DOMINOS PIZZA CONSTRUCTION
SYSTEM ANALYST SYSTEM DESIGNERS SYSTEM BUILDERS

TESTING
STUB TESTING UNIT TESTING SYSTEM TESTING

TRANING OF PERSONNEL

ACKNOWLEDGEMENT
Its our great pleasure and privilege to express our sincere gratitude to Prof. TAUSEEF ALI (Department of BBA/MBA,MCR) who has very kindly guided us, supported us, and provided us with valuable information. We are very much thankful to Prof. Tauseef Ali for his constant encouragement and inspiration which very much helped us during the preparation of this presentation.

Company profile:Leadership Council

J. Patrick Doyle
President & Chief Executive Officer

Scott Hinshaw
Executive Vice President Franchise Operations & Development

Michael Lawton
Executive Vice President Chief Financial Officer

Lynn Liddle
Executive Vice President Communications, Investor Relations & Legislative Affairs

John Macksood

Executive Vice President Supply Chain Services

Chris McGlothlin

Executive Vice President Chief Information Officer

Ken Rollin

Executive Vice President General Counsel

Asi Sheikh
Executive Vice President Team USA

Jim Stansik
Executive Vice President Franchise Relations

Russell Weiner
Executive Vice President Chief Marketing Officer

Patti Wilmot
Executive Vice President

History
Early years In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsilanti, Michigan near Eastern Michigan University. The deal was secured by a US$75 down payment and the brothers borrowed $900 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of the company, Monaghan renamed the business Domino's Pizza, Inc. in 1965. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. The company logo was originally planned to add a new dot with the addition of every new store, but this idea quickly faded as Domino's experienced rapid growth. The three dots represent the stores that were open at the time (1969). By 1978, the franchise opened its 200th store. In 1975, Domino's faced a lawsuit by Amstar Corporation, maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, a federal appeals court found in favor of Domino's Pizza. International expansion

Domino's Outlet in India. On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across five continents.

Sale of company In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer.

The exterior of a Domino's Pizza store in Spring Hill, Florida. In 2004, after 44 years as a privately held company, an employee of Domino's Pizza rang the opening bell at the New York Stock Exchange and the company began trading common stock on the NYSE under the ticker symbol "DPZ". Industry trade publication Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003,2010 and 2011. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000

total stores for the system. Also that year, the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (2.35 million) per year. As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income. In 2007, Domino's introduced its Veterans, Delivering the Dream franchising programs and also rolled out its online and mobile ordering sites. In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a simulated "real time" progress bar. In addition, the first Domino's with a dining room opened in Stephenville, Texas, giving the customers the option to either eat in or take their pizza home. Since 2005, the voice of Domino's Pizza's US phone ordering service 1-800-DOMINOS has been Kevin Railsback. In a 2009 survey of consumer taste preferences among national chains by Brand Keys, Domino's was last tied with Chuck E. Cheese's. In December that year, Domino's announced plans to entirely reinvent its pizza. It began a self-flogging ad campaign in which consumers were filmed criticizing the pizza's quality and chefs were shown developing the new product. The new pizza was introduced that same month, and the following year, Domino's 50th anniversary, the company acquired J. Patrick Doyle as its new CEO and experienced a historic 14.3% quarterly gain. While admitted not to endure, the success was described by Doyle as one of the largest quarterly same-store sales jumps ever recorded by a major fast-food chain.

Products

A makeline at a Domino's The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a base blend of rich flavors to compliment chef inspired toppings. Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages and desserts. From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery. Historically, Domino's menu consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as the only soft drink option. The first menu expansion occurred in 1989, with the debut of Domino's deep dish, or pan pizza. Its introduction followed market research showing that 40% of American pizza customers preferred thick crusts. The new product launch cost approximately $25 million, of which $15 million was spent on new sheet metal pans with perforated bottoms. Domino's started testing extra-large size pizzas in early 1993, starting with the 30-slice, yard-long "The Dominator". Domino's tapped into a market trend toward bite-size foods with spicy Buffalo Chicken Kickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meat fillets, similar to chicken tenders, are packaged in a custom-designed box with two types of sauce to "heat up" and "cool down" the chicken. In August 2003, Domino's announced its first new pizza since January 2000, the Philly Cheese Steak Pizza. The product launch also marked the beginning of a partnership with the National Cattlemen's Beef Association, whose beef Check-Off logo appeared in related advertising. Domino's continued its move toward specialty pizzas in 2006, with the introduction of its "Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the style of traditional New York-style pizza. In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches. Early marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to customers named "Jared," a reference to Subway's spokesman of the same name.

The company introduced its American Legends line of specialty pizzas in 2009, featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings. That same year, Domino's began selling its BreadBowl Pasta entree, a lightly seasoned bread bowl baked with pasta inside, and Lava Crunch Cake dessert, composed of a crunchy chocolate shell filled with warm fudge. Domino's promoted the item by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near Mount St Helens. In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe "from the crust up", making significant changes in the dough, sauce and cheese used in their pizzas. Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to issues of taste. Since the companies stock low in late 2009, the company's stock had grown 233 percent by late 2011. Even as the economy has suffered and unemployment has risen, Dominos has seen its sales rise dramatically through its efforts to rebrand and retool its pizza. Domino's serves Coca-Cola products, and as of January 2012 is the only "Big Four" pizza chain to do so. Rivals Papa John's Pizza and Little Caesars sold Coca-Cola in the past (Pizza Hut, due to its previous ownership by PepsiCo, has a lifetime contract to sell Pepsi products.), but both switched to Pepsi in 2012 and 2007, respectively. Corporate governance Domino's management is led by J. Patrick Doyle, CEO from March 2010, formerly president of Domino's USA. Previous chief executive David Brandon, made athletic director of the University of Michigan in January 2010, remains chairman.]Among 11 executive vice presidents are Michael Lawton, CFO; Asi Sheikh, Team USA; Scott Hinshaw, Franchise Operations and Development; and Kenneth Rollin, General Counsel. Domino's operations are overseen by a board of directors led by Brandon. Other members of the board are Andrew Balson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton. Charitable activities In 2001, Domino's launched a two-year national partnership with the Make-A-Wish Foundation of America. That same year, the company stores in New York City and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon. Through a matching funds program, the corporation donated $350,000 to the American Red Cross' disaster relief effort. In 2004, Domino's began its current partnership with St. Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since it began in 2004, raising more than $1.3 million in 2006.

Dominos Australia donates large quantities of pizza to natural disaster victims. They also provide food to isolated towns in rural areas that don't have access to large amounts of food. Dominos Australia has partnerships with Mission Australia, Royal Flying Doctor Service, Starlight Foundation and Marymead. Advertising and sponsorship Arie Luyendyk's Lola-Chevrolet which won the 1990 Indianapolis 500 for Doug Shierson Racing. In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid. That concept was created by Group 243 Inc. who then hired Will Vinton Studios to produce the television commercials that they created. The catchphrase associated with the commercials was "Avoid the Noid." Due to a glitch on the Domino's website, the company gave away nearly 11,000 free medium pizzas in March 2009. The company had planned the campaign for December 2008 but dropped the idea and never promoted it. The code was never deactivated though and resulted in the free giveaway of the pizzas across the United States after someone discovered the promotion on the website by typing in the word "bailout" as the promotion code and then shared it with others on the Internet. Domino's deactivated the code on the morning of Tuesday, March 31, 2009 and promised to reimburse store owners for the pizzas. Domino's sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk, and the team won the 1990 Indianapolis 500. In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR." Domino's also sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series. Domino's Pizza sponsored The Super Mario Bros. Super Show! in 1989, and was briefly seen in the 1990 film Teenage Mutant Ninja Turtles. Furthermore, from 1998 to 2008 the company provided funding for the American cartoon sitcom "The Simpsons".

30-minute guarantee

A car with a Domino's stick-on cone on roof Starting in 1973, Domino's Pizza had a guarantee that customers would receive their pizzas within 30 minutes of placing an order, or they would receive the pizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the

company settled a lawsuit brought by the family of an Indiana woman who had been killed by a Domino's delivery driver, paying the family $2.8 million. In another 1993 lawsuit, brought by a woman who was injured when a Domino's delivery driver ran a red light and collided with her vehicle, the woman was awarded nearly $80 million, but accepted a payout of $15 million. The guarantee was dropped that same year because of the "public perception of reckless driving and irresponsibility", according to Monaghan. In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge but stopping short of promising delivery in a half hour. The company continues to offer "30 minute or Free" guarantee for orders placed in its stores situated in India.

International operations

Map showing Domino's Pizza's global locations.

Domino's Pizza is located in more than 60 countries. The rights to own, operate and franchise branches of the chain in Australia, South Korea, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino's Pizza Enterprises, having been sold off by the parent company between 1993 and 2007. The master franchises for the UK and Ireland were purchased by Domino's Pizza Group, now publicly traded as Domino's Pizza UK & IRL, in 1993.

Domino's Pizza

Type Industry Founded

Public (NYSE: DPZ) Restaurants

Ypsilanti, Michigan,

United States (June 10, 1960) Headquarters Area served Key people Ann Arbor, Michigan, United States Worldwide Tom Monaghan, Founder J. Patrick Doyle, CEO Pizza, sandwiches, pasta, chicken wings, desserts $1.425 billion USD (2008) Domino's Pizza, Inc. (NYSE: DPZ) is an international pizza delivery corporation

Products Revenue

Employees Website

145,000 www.dominos.com

Management Information Systems In Applebee's & Dominos Pizza Introduction:

The management information system (MIS) has a primary task of helping an organization become and stay efficient and effective. Managers use this computer-based system to organize, analyze, and execute plans to help the organization flow and accomplish its goals. The system can be used to study information in the form of employees, cost, profit, technology, procedures and documents. Often MIS are much different from standard information systems because they study other information systems that are related to the operational tasks in an establishment. It is highly important for an organization to understand what MIS they need in order to remain competitive in the industry. Secondly, it is important

for an organization to have a MIS which will promote both short term and long term organization goals. The improvement of technology over the years has allowed managers to make faster decisions based on the information that is collected by the system. However, this is also a negative aspect to the information systems. Situations can happen where imprecise reporting can take place thus leading to terrible decision making. MIS can vary from one type of business to another however; the main goal of all systems is to support organizational goals and objectives and to develop greater level of communication among all the employees. Creators of MIS must keep in mind to create systems that are relievable, accurate, complete, relevant and consistent. In this research paper, I will discuses the MIS used in two different restaurants food chains Dominos Pizza & Applebees. I intend to showcase the MIS used to help the two restaurants accomplish day to day business activities. In each restaurant the ambiance, purpose and atmosphere is different. We can see why the two MIS are different and why its more appropriate for one MIS to belong in one restaurant and not the other.

About us:Dominos Pizza Heritage

Like most corporate success stories, Dominos started out small - with just one store in 1960. Now, Dominos Pizza is celebrating over forty years of delivering food, fun and innovation .

Dominos Pizza Timeline

1960 Tom Monaghan and his brother James purchase "DomiNicks," a pizza store in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the store.

1961 James trades his half of the business to Tom for a Volkswagen Beetle.

1965 Tom Monaghan is sole owner of company, and renames the business "Dominos Pizza, Inc." 1967 The first Dominos Pizza franchise store opens in Ypsilanti, Michigan. 1968 Company headquarters and commissary are destroyed by fire. 1975 Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Dominos Pizza. In 1980, Federal court rules Dominos Pizza did not infringe on the Domino Sugar trademark. 1983 Dominos first international store opens in Winnipeg, Canada. The 1000th Dominos store opens. The first Dominos store opens on the Australian continent, in Queensland, Australia. 1990 Dominos Pizza signs its 1,000th franchise. 1992 Dominos rolls out Breadsticks, the companys first national non-pizza menu item. 1993 Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee. 1994 Buffalo Wings are rolled out in all U.S. stores. 1995 Dominos Pizza International division opens its 1,000th store. First store opens on African continent, in Cairo, Egypt. 1996 Dominos launches its web site on the Internet (www.dominos.com). The company reaches record sales of $2.8 billion system-wide. 1997 Dominos Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day

on 5 continents consecutively. Dominos Pizza launches a campaign to update the company logo and store interior with brighter colors and a newer look. 1998 Dominos Pizza founder, Tom Monaghan, announces retirement and sells the Company to Bain Capital, Inc. Dominos launches another industry innovation, Dominos HeatWave, a hot bag using patented technology that keeps pizza oven-hot to the customers door. 1999 Dave Brandon is named Chairman and Chief Executive Officer of Dominos Pizza. Dominos Pizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenues increased 4.4% over 1998. 2000 Dominos Pizza International opens its 2,000th store outside the United States. Dominos Pizza celebrates 40 years of delivering pizza and innovation to homes around the world. 2001 Dominos 7,000th store opens in Brooklyn, New York. Dominos launches long-term national partnership with the Make-A-Wish Foundation. 2002 In February 2002, Dominos Pizza acquired 82 franchised stores in the Phoenix, Ariz., market, making it the largest store acquisition in the companys history. In August 2002, Dominos kicked delivery up a notch with the introduction of Dominos Pizza Buffalo Chicken Kickers and marked the creation of a whole new surprising category - premium chicken delivered right to the door! 2003 Dominos announces an exciting multi-year partnership by becoming the "Official Pizza of NASCAR." Dominos is named Chain of the Year by Pizza Today magazine, a leading pizza trade publication. Dominos combines two culinary classics - pizza and Philadelphia Cheese Steak - to create the all-new Dominos Philly Cheese Steak Pizza. 2004 Dominos launches Dominos Cheesy Dots, delicious round balls of dough covered in a blend of zesty melted cheeses. Dominos becomes an associate sponsor for the Drive for Diversity program, a minority driver development program designed to provide a steady pipeline of well trained and supported minority drivers for the NASCAR circuit. Dominos Pizza, Inc., the recognized world leader in pizza delivery, begins trading common stock on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol "DPZ." Dominos announces a three-year partnership with St. Jude Childrens Research Hospital. St. Jude was selected as Dominos "charity of choice" by franchisees and team members. 2005 The Dominos Pizza celebrates the completion of the three-year renovation of its World

Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the companys world headquarters since Dominos founder Tom Monaghan opened the sprawling Dominos Farms. Dominos Pizza Australia opens its 400th store in Aspley, Brisbane. Dominos Pizza United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield. Dominos raises $1.2 million for St. Jude Childrens Research Hospital during its second annual "Thanks and Giving" campaign. Dominos Pizza efforts worldwide raise $220,000 to support southeast Asia tsunami relief efforts.Dominos Pizza launches its American Classic Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality show, "The Apprentice." 2006 Dominos celebrates the opening of its 8,000th store with simultaneous celebrations of the opening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in Panama City, Panama. Dominos extends its status as the "Official Pizza of NASCAR" and the official pizza of Michigan International Speedway. Dominos raises $1.34 million for St. Jude Childrens Research Hospital during its third annual "Thanks and Giving" campaign. Dominos Pizza introduces Brownie Squares - warm, delicious, bite-sized brownies delivered with a fudge dipping sauce. 2007 Dominos introduces OREO Dessert Pizza-a thin dessert-style crust thats layered with vanilla sauce and covered with OREO cookie crumbles and then topped with sweet icing. Dominos introduces its Veterans and Delivering the Dream franchising programs. Dominos rolls out online and mobile ordering. Dominos is ranked in the Top 10 for the ninth time in Entrepreneur magazines annual listing of great franchise opportunities. Dominos launches its "You Got 30 Minutes" campaign with new advertising agency, Crispin Porter + Bogusky. 2008 Dominosslaunches another food delivery industry first: Pizza Tracker. This revolutionary technology allows Dominos Pizza customer to follow the progress of their order online from the time they click the "Place Order" button or hang up the telephone until the Dominos delivery expert is knocking on their door. In an historic expansion of its menu, Dominos claims the title as the firstmajor quick-service restaurant chain in the U.S. to deliver hot, oven-baked sandwiches. Our new Oven Baked Sandwiches come in four delicious varieties on artisan Italian bread and baked to a golden brown: Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parm and Italian. 2009 Continuing its aggressive menu expansion, Dominos introduces a new line of pastas that include a handmade, oven-baked bowl. BreadBowl Pasta flavors include Three Cheese mac-N-Cheese, Italian Sausage Marinara, Chicken Alfredo, Chicken Carbonara and Pasta Primavera. Number one ranking in the American Customer Satisfaction Index Dominos introduces new chocolate Lava crunch Cakes,oven-baked choclate cakes ,crunchy on the outside,witha warm flowing choclate fudge inside . Dominos adds four bold new varieties to its oven baked sandwiches line italian Sausage and peppers, Buffalo Chicken with Blue Chesse ,Sweet and Spicy Chicken Habanero and Mediterranean Veggie. In late December,Dominos announces its inspired new

pizza Reinvented from the crust up,the new hand-tossed piizza features new sauce ,cheese and garlic-seasoned crust .The reformulation was one of the biggest moves in the companys 50-year history, and was inspired by its toughest consumer criticts. Dominos transparent approach to talking about this bold change garnered much attention from the media and public in genral ,with the press highlighting the companys open and honest treatment in its advertising.

2010 After years of languishing near the bottom of consumer taste perception studies, Dominos proudly boasts its research-backed wins over Papa johns and Pizza Hut in a national taste test of hand-tossed pepperoni pizza, sausage pizza and extracheese pizza. Chairman and CEO David A.Brandon steps down as CEO effective March 7 and the Board of Directors elected J.Patrick Doyle as Brandons sucessor. Brandon will be retained by the Company as a Special adivisor for the remaining 2010 and continue as a non-executive Chairman of the Board. Concurrently, the University of Michigan announces Brandon will serve as its next Director of intercollegiate Athletics. Dominos opened its 9000th store on March 11.

Section: A-Planning of dominos pizza: Analysis of environment:This is the first step of MIS planning. The whole environment is analyzed. The environmental analysis is done for botha) External environment b) Internal environment a) In order to effectively do an environmental analysis one must look at the companys external environment. The external environment has 3 components: The remote environment The industry environment The operating environment

Each of those 3 components has their own subcategories. The external factors that will affect Dominos external environment over the next ten years. In the Remote environment I will discuss the economic, social , and technological issues that will affect Dominos over the next decade. For the industry environment I will discuss the substitute availability and competitive rivalry facing Dominos .Finally, for the operating environment, I will be discussing the competitors , customers , and suppliers . When combining all of the information, long term objectives for dominos pizza. To achieve long term prosperity, strategic planners commonly establish long term objectives in seven areas: -profitability -productivity -competitive position -employee development -employee relations -technological leadership -public responsibility Few of these objectives in order to formulate a plan for dominos pizza.

Dominos Pizza. Company Analysis Strategy Firstly, it is important to know which is the strategy of Dominos Pizza, we should self-asses the company within it in order to achieve the starting point for the project Vision .The Vision of Dominos pizza is being the number one in pizza and the number one in people Mission .The Mission of Dominos pizza is mainly based on sell more pizza and have fun Values .Some of the Dominos pizza values are: Treat people as youd like to be treated.

 Produce the best for less. Measure, manage and share whats important. Think big and grow. Incentive what you want to change. Set the bar high, train, and never stop learning. Promote from within.

Preparation of organization plan:As we know that the MIS is made for the organization and its function, so the plan of an organization is also being known by the developer of MIS of organization. It includes the following plans:-

Identification of strength and weakness: Strengths:Dominos Pizza Inc. currently operates in more than 60 countries across the globe. It owns a well-knitted network of both company owned as well as franchise stores worldwide. It is one of the leading and most popular pizza delivery companies in the USA. The 8773 global outlets are spread across all the USAs states and the 60 countries of the world. Currently about 10,500 people are employed at the Dominos Pizza Inc. The Dominos Pizza Inc. reported an increase of 0.6 % in its operating profits during the fiscal year 2008 a compared to the previous year. The operating profit has been $195 million during 2008. An increase of 42.5% in net profit has been reported during the year 2008 over the previous year. The net profits during the fiscal year 2008 were worth $54 million. Dominos Pizza Inc. strong brand equity gives it a competitive advantage over other industry players. The intelligent marketing strategy of heavy advertising is a key strength to make its brand image retained and differentiated in the minds of its customers. Dominos Pizza Inc. efficient and effective supply chain management enables it maintain its goodwill and promises. Its extensive distribution channels add to its

plus points. In the global era of e-commerce and online shopping it has enabled to keep pace with the technology by offering online menus, click order placement services etc. it has been reported that in UK, 21.8% of the dominos pizzas have been delivered through online orders placed .

Weaknesses
The company is faced with crucial issues of weakening bottom lines due to slow growth and decline in the sales. The company experienced decline in its operating and net profits during the year 2007 as compared to the previous years reports. 9.5% drop down in operating profits and about 64.3% decrease in net profits was recorded.

Determination of personal values:Dominos first guiding principle is We demand integrity. Dominos success is driven by its strong commitment to personal and professional integrity. The following principles and our Board Committee Charters provide the framework for the governance of Dominos Pizza. Dominos pizza gives emphasis on knowing the personal values, functions, authority and responsibility of its employees. I. Role of the Board of Directors and Management Dominos business is conducted by its team members, managers and officers, under the direction of the Chief Executive Officer (CEO) and the oversight of the Board of Directors. The Board exercises its business judgment to represent the best interests of the Company and its stockholders and to maximize the value of the Company. The Board has the responsibility to regularly monitor and advise on the effectiveness of managements strategy, policies and decisions. Both the Board and management recognize how the long term interests of stockholders are advanced by responsibly considering the interests of the Companys team members, customers, suppliers, service providers, communities where it operates and the public at large. II. Selection and Composition of Board of Directors (a) Board Membership Criteria. The directors should possess the highest personal and professional ethics, integrity and values and be committed to representing the long-term interests of the stockholders. The Board should reflect a range of talents, skills, diversity, and expertise to provide sound and prudent guidance with respect to the operations and interests of Dominos. Our Board members

must be able to dedicate the time necessary for the diligent performance of their duties, including preparing for and attending board and applicable committee meetings. (b) Selection of New Directors. The Board of Directors is responsible for nominating members to be presented for election by the stockholders. (c) Board Leadership. A Chair of the Board of Directors is elected annually from among the directors by the Board of Directors. The Board will determine, in light of the best interests of the Company, whether an independent director, as defined below, or a team member or former team member of the Company should serve as the Chair. (d) Size of the Board. The Board should neither be too small to maintain the needed expertise and independence nor too large to be efficiently functional. The Board will consist of no less than 3, nor more than 10 directors. (e) Terms. The Board is divided into three classes, with as equal a number of directors in each class, as is possible. Each class serves for a three-year term. (f) Director Term Limits. The Board of Directors does not believe it should establish term limits. While term limits could help ensure that there are fresh ideas and viewpoints available to the Board, they have the disadvantage of losing the contribution of directors who, over time, have developed increasing insight into Dominos Pizza, Inc. and its operations and therefore provide an increasing contribution to the Board of Directors as a whole. (g) Retirement Policy. No director shall be nominated who shall have attained the age of 72 prior to or on the date of his or her election or reelection. III. Board Compensation and Performance. Dominos believes its compensation and benefits for directors should be competitive. The Compensation Committee will review the compensation and benefits of the Companys non-employee directors, from time to time in comparison to such peer and other companies as it determines appropriate and recommend to the Board of Directors proposed compensation and benefits for non-employee directors. Dominos believe that directors should receive significant compensation in the form of stock or stockbased instruments. The Board and each of its Committees will perform an annual self evaluation. Interaction with Institutional Investors, Press, Customers,

Shareholders, Etc. The Board of Directors believes that management should speak for Dominos Pizza, Inc. The Chairman of the Board of Directors shall speak for the Board of Directors. IV. Meetings of the Board of Directors (a) Scheduling and Selection of Agenda Items for Board Meetings. The Chair of the Board, and the Chief Executive Officer, in consultation with the Board, will establish the agenda for each Board meeting and distribute it in advance to Board members. Each director is free to suggest the inclusion of items on an agenda, to raise at any Board meeting subjects that are not on the agenda for that meeting or to request the presence of, or a report by, any member of management. During at least one Board meeting each year, the Board of Directors will be presented the long-term strategic plan for Dominos Pizza, Inc. and the principal issues that management expects the Company to face in the future. (b) Board Material and Presentations. Information and data that is important to the understanding of the business and matters to be considered at the Board meeting should generally be distributed in writing sufficiently in advance so directors can be well prepared for the meeting. Material should be succinct and focused. All directors are expected to review this information in advance of meetings. The Board of Directors encourages management to invite managers to present at Board meetings who (i) can provide additional insight into the specific matters being discussed because of personal involvement in these areas or (ii) have future potential and should be given exposure to the Board of Directors. (c) Participation in Board Meetings. Board members should prepare for, attend and participate in all Board and applicable Committee meetings. V. Committees of the Board of Directors. Board of Directors will establish committees from time-to-time to facilitate and assist in the execution of its responsibilities. Dominos currently have three committees: the Audit Committee, the Nominating and Corporate Governance Committee and the Compensation Committee. All members of the Audit, Nominating and Compensation Committees will, subject to the New York Stock Exchange Listing Standards, be independent directors and will satisfy the New York Stock Exchange independence requirement. Frequency and Length of Committee Meetings and Committee Agenda. The Committee Chair, in consultation with the other

Committee members, will determine the frequency and length of Committee meetings and, with appropriate members of management and staff, develop the agenda for Committee meetings. The meeting minutes of the Committees will be shared with the full Board of Directors. VI. Leadership Development. The Compensation Committee will evaluate the Chief Executive Officer annually based on clearly articulated criteria, including performance of the business, accomplishment of long-term strategic objectives, development of senior management and the Chief Executive Officers annual business goals. The evaluation will be communicated to the Chief Executive Officer by the Chair of the Compensation Committee. The evaluation will be used by the Compensation Committee in determining the compensation of the Chief Executive Officer. The Chief Executive Officer will review succession planning and management development with the Board of Directors on an annual basis. This succession planning includes the development by the Nominating and Corporate Governance Committee of policies and principles for selection of the Chief Executive Officer, including succession in the event of an emergency or retirement. VII. Ethics and Conflicts of Interest. The Board expects Dominos directors, as well as officers and employees, to act ethically at all times and to acknowledge their adherence to the policies comprising the Dominos Pizza Code of Ethics. Any violation of the Dominos Pizza Code of Ethics shall be reported to the Chairman of the Nominating and Corporate Governance Committee. The Company will not make any personal loans or extension of credit to directors or executive officers. No non-employee director may provide personal services for compensation to the Company, other than in connection with serving as a director. The board will not permit any waiver of an ethics policy for any director or executive officer. VIII. Reporting of Concerns to Non-Employee Directors or the Audit Committee Dominos encourage its team members to discuss their concerns about the Companys conduct with their supervisors, People First representatives or members of the legal department. Any team member who has a complaint about the Companys accounting practices, internal accounting controls or auditing matters, may communicate that concern directly to the non-employee directors or to the Audit Committee. Such communications may be confidential or

anonymous, and may be e-mailed or submitted in writing and may be sent to special addresses that are published on the companys website. All such communications will be promptly reviewed by the Director of Internal Audit and any concerns relating to accounting, internal controls, auditing or officer conduct with respect to these matters will be sent immediately to the Chair of the Audit Committee.

Identification of opportunities and threates:Opportunities There are favorable market expansion opportunities for Dominos Pizza Inc in India and China where currently it have very few franchises moreover new product development by introducing new products in the current menu are a step that can be taken. Especially introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.

The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

Threats:The major threat to Dominos Pizza Inc., like all other fast food restaurants, is the increasing consumer awareness about the he harmful health implications associated with high calorie fast food items. The researches in the health sector about the fast food products being saturated with fats, oil, sugars and sodium etc pose a threat to Dominos. In addition to this there are other researches showing the potential harmful effects associated with the artificial additives, flavors and preservatives added to these fast foods. Intensive competition and franchise management which vary with currency fluctuations pose a threat to the company. Apart from that Dominos operations in countries like India, where there is unruly traffic system, are greatly affected to reach its claim.

Strengths Leading pizza delivery company in the US with more than 5,000 stores in the US Global franchise operations - more than 3,500 in over 50 countries Strong brand equity supported by heavy advertising & marketing campaigns Supply chain & distribution network It has enabled to keep pace with the technology by offering online menus

Weaknesses Slow growing and declining samestore sales Weakening bottom line Its ambiance is not upto its competitors Menu not elaborated and modified as compared to other chains Leaning Tower of Pisa

Opportunities Growing presence in emerging markets, particularly in India, China Leverage supply chain & distribution system to introduce new products

Threats Changing consumer habits towards healthier food choices Franchise operations affected by currency exchange fluctuations Intensive competition from a fragmented number of small competitors

Product Scope:Dominos pizza plans about the future for their product and its acceptance by its customers. They make aware customers by sales promotional activities and advertising. Dominos Pizza (Dominos) is a US-based pizza delivery company. The company principally operates 9,351 company-owned and franchise stores, located in 50 states in more than 65 countries. In addition, the company operates in 16 regional dough manufacturing and supply chain centers in the US and six outside the US. The major product offerings of the company include crunchy thin crust, ultimate deep dish and classic hand tossed pizzas with a number of regional toppings. Its side items include dominos pizza buffalo chicken kickers, bread sticks, cheesy bread, cinna stix and buffalo wings. The company operates through three reportable segments, namely, domestic stores, domestic supply chain and international. The company is headquartered at Ann Arbor (Michigan), the US.

Domino's Pizza, Inc. Key Recent Developments Mar 11, 2010 Domino's to open 300th store in India Mar 08, 2010 Domino's appoints new EVP for its supply chain Mar 03, 2010 Domino's Pizza Q4 Revenues Increase 8.1% Mar 02, 2010 Domino's appoints Gregory A Trojan to its board of directors Mar 02, 2010 Domino's Pizza appoints new Board of Directors

Contains a study of the Provides all the crucial information on Domino's Pizza, Inc. required for business and competitor intelligence needs

major internal and external factors affecting Domino's Pizza, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Domino's Pizza, Inc. Data is supplemented with details on Domino's Pizza, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Domino's Pizza, Inc. Reasons to Purchase Support sales activities by understanding your customers businesses better Understand prospective partners and suppliers Keep fully up to date on your competitors business structure, strategy and prospects Obtain the most up to date company information available

Evaluation of competitive edge:-

In this the dominos pizza evaluate the unique skills, position of the dominos pizza into the market is identified so that dominos can survive into the market among the competitors.

Competitors: McDonalds Wendy's Papa John's International and California Pizza Kitchen

What make dominos pizza better than its competitors: Varity of Pizzas Good ambience Services offered Quality of pizzas Location of the Outlet Waiting time in the outle t Door step services

Planning of work flow:-

Team work: roles and responsibilities Team Members Objectives Roles and Responsibilities Conducting team training on new business Coordinating the process from start to end, guidelines or design developments Manage and monitor day-to-day activity Guiding and motivating fellow employees 1. Project and provide direction to team members, Effective supervisory and organizational manager effective planning, Cost estimating and Lead the project team schedule control, guide the project and o Motivate self and team members create roles and responsibilities Resolve issues in a timely manner Assessing the current status of the project. Ensuring the viability of the project Controlling each stages of the project according 2. Strategic to the original plan. according to the companys target and consultant Organizing meeting with the direction objectives. Reporting financial and market analysis Researching and reporting on external In Charge of investigating the companys opportunities.

3. Public market and establishing an appropriate Understanding current and potential customers. relations and marketing plan for the project according to Developing the marketing strategy and plan marketing Dominos pizza Mk strategy. Managing agencies, Asses the risk of the project, Managing the projects budget. 4. Financial Forecasting and planning: Estimate the Investment decision Manager requirement of funds Setting up financial o Evaluating financial performance goals evaluating financial performance. To ensure profitability, so that income exceed expenses Developing, preparing, analyzing and reviewing budgets and other financial reports. Creating innovative designs, drafts, or presentations for the project. Supervising the development of the mobile Meeting customer expectations app, creating communication supports, and Ensuring design quality and that design . 5. Design designing technical tools according to directives are followed Manager Dominos Pizza corporate image & Technical knowledge of the design process standards. Be creative and innovative Be flexible and dependable Coordinating the process of the project as , Develops and maintains a detailed project well as the members of the project, schedule ensuring the effective preparation and Assist the Project Manager 6. Coordinator ongoing evaluation of project activity and delivery of all project events and meetings and production of all necessary reporting on project progress to the project documentation manager .

Yet many organizations rely on outdated publishing processes that were designed for centralized teams publishing primarily to print, neglecting the realities of today's dispersed workgroups publishing to multiple formats that require new workflows and new models for collaboration. Dominos on the methods and tools of this bygone era causes a common set of problems, placing a heavy burden on everyone trying to keep up with increasing demand. When work is divided into small tasks/jobs . A trained specialist who is competent required to perform each job. Thus, division of work leads to specialization.The intent of division of work is to produce more and better work

for the same effort .Specialization is the most efficient way to use human effort. It is applicable at all levels of management and it reduces the work load of an organization.

Mission and vision of dominos pizza:MISSION:Its mission statement is Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world. it implement this mission statement by following a business strategy that Puts franchisees and Company-owned stores at the foundation all thinking and decisions; Emphasizes ability to select, develop and retain exceptional team members and franchisees; Provides a strong infrastructure to support stores Builds excellent store operations to create loyal customers. Grow leading position in an attractive industry U.S. pizza delivery and carry-out are the largest components of the U.S. QSR pizza category. They are also highly fragmented. Pizza delivery, through which a majority of our retail sales are generated, had sales of $10.9 billion in the twelve months ended November 2008. As the leader in U.S. pizza delivery, believe that convenient store locations, simple operating model, widely-recognized brand and efficient supply chain system are competitive advantages that position to capitalize on future growth. Leverage strong brand awareness.

Believe that the strength of Dominos Pizza brand makes one of the first choices of consumers seeking a convenient, quality and affordable meal. They intend to continue to promote brand name and enhance reputation as the leader in pizza delivery Leading industry publication Pizza Today magazine named Dominos Pizza" Chain of the Year" in 2003In 2007 it launched the campaign, You Got 30 Minute, which built on the Companys 30-minute delivery heritage .In 2007 and 2008, each domestic stores contributed 4% of their retail sales to advertising fund for national advertising in addition to contributions for market-level advertising .Intend to leverage strong brand by continuing to introduce innovative, consumer-tested and profitable new product varieties (such as Dominos Brooklyn Style Pizza and Dominos Oven Baked Sandwiches), complementary side items. Expand and optimize domestic store base .Plan to continue expanding base of domestic stores to take advantage of the attractive growth opportunities in U.S. pizza delivery. They believe that scale allows expanding store base with limited marketing, distribution and other incremental infrastructure costs. Additionally, franchise-oriented business model allows expanding store base with limited capital expenditures and working capital requirements. While they plan to expand traditional domestic store base primarily through opening new franchise stores, they will also continually evaluate mix of Company-owned and franchise stores and strategically acquire franchise stores and refranchise .Company-owned stores. Continue to grow international business.They believe that pizza has globalappeal and that there is strong and growing international demand for delivered pizza. Theyhave successfully built a broad international platform, almost exclusively through master franchise model, as evidenced by their 3,726 international stores in more than 60 countries.They have significant long-term growth opportunities in international markets where theyhave established a leading presence. In their current top ten international markets, believethat store base in total for these ten markets is approximately half of the total long-term potential store base in those markets. Store-level economics of business model, the growinginternational demand for delivered pizza and the strong global recognition of the DominosPizza brand. International stores have produced

positive quarterly same store sales growth for 60 consecutive quarters.Segment overview It operates in three business segments: Domestic storesDomestic stores segment consists of domestic franchise operations, which oversee network of 4,558 franchise stores located in the contiguous United States, and domestic Company-owned store operations, which operate network of 489 Company-owned stores located inUnited States; Domestic supply chain-. Domestic supply chain segment operates 17 regional dough manufacturing and food supply chain centers, one supply chain center providing equipment and supplies to certain of domestic and international stores and one vegetable processing supply chain center. International segmentInternational segment oversees network of 3,726 international franchise stores in more than60 countries. International segment also distributes food to a limited number of markets from six dough manufacturing and supply chain centers in Alaska, Hawaii and Canada (four).

VISION:The vision of the dominos pizza is to being the number one in pizza. Dominos pizza provides 30 minutes home delivery of pizza and produce the best for the less . They make effort to make them number one in pizza and now they have 227 dominos pizza in India and 9000 all over world.

Training of personnel:Fast food restaurant managers are responsible for ensuring that the restaurant runs smoothly. Responsibilities include personnel and employee supervision, food preparation and sanitation, customer service and other duties as they

arise. Fast food restaurant managers should be organized, perform well under pressure, enjoy working with food and have strong customer service skills. Education and Training. Fast food managers generally have a high school diploma or GED and may have additional food service education. Managers working in a chain restaurant complete a training program specific to their company and receive several weeks or months of on-the-job training. Personnel Functions Fast food managers are responsible for hiring, scheduling, training and supervising employees. Depending on the size of the restaurant, they may also manage and train assistant managers and crew leaders. In some restaurants, managers are responsible for payroll, periodic employee reviews and disciplinary action. Food Preparation and Management Managers oversee all aspects of food preparation, including cold prep, cooking, storage and disposal of food. They also ensure that orders are being completed timely and served properly. They may also inventory and order food and supplies. Customer Service Fast food managers ensure that the restaurant and its employees are providing good service to customers, including completing and serving orders quickly, being courteous and efficient and keeping the restaurant, restrooms and parking areas clean. Managers also respond to customer comments and complaints. Work Schedule Fast food managers may work any shift, including evenings, weekends and holidays. Mangers may work long hours to compensate for staffing issues, and must sometimes change their work schedule on short notice.

Earnings Earnings vary based on experience, restaurant chain and location. According to the Bureau of labor Statistics, as of 2008, the median annual wage for fast food and limited service restaurant managers was $41,320.

Planning of forms of data collections:Definition of a database Data is information. A database is a collection of data, which is usually organized through a program such as Microsoft Access. Examples of a database include search engines such as Google and Yahoo, wikis such as Wikipedia, video streaming sites such as You tube, timetables and telephone directories. Advantages of a Database: Data is easily retrieved from a database because it is in some form of order. Using the phone book is easy because the names are in alphabetical order. Imagine if the names in a phone book were not in any order. How long would it take to find the number for Dominos pizza? Data Types: A database is organised with the following types of data. (Largest to smallest.) DatabaseContainer for various types of data eg. Graphics or text RecordA database record stores the entire data describing one item in the database FieldA database field is a single complete piece of data from a record: for example a name or telephone number Character-

Most fields contain data made up of characters that represent keyboard symbols. Most information is stored in this form Each field must contain a specific data type; that helps the computer validate the data. The different types of data that can be entered into a field are: Text Text can be used to store any keyboard characters. Examples fields are name and address. A limitation of text is that it is restricted to 256 characters. Number- which is best for items that will be used in formulas, such as calculating totals or averages. Example fields are age, height and test mark. Yes/no- (or true/false), which may be used for anything that can have a yes or a no value. Example fields are payment overdue or, Gold Class member. Date/time- Allows records to be sorted into calendar order. Example fields are birthday and membership renewal date. Currency- which is similar to the number data type but is displayed with the currency symbol ($) and usually with two decimal places. Example fields are amount owing and membership fee. Memo- unlimited characters. OLE (object link embedding)- you can copy to a clipboard can be entered into a database e.g. pictures, video Hyperlink- A link to almost anything. Planning your Database:When planning your database, consider what you want to do and the type of data contained in the database. These fields will be used to search your database for the following information Field Name & Data type Navigating an electronic database:In a database we have a number of different objects available to us. At school you will probably only ever use the 4 objects. Tables-Tables are where you set up the database fields and their properties Queries-Queries allows us to extract the exact data we want from the database Forms- Forms are used to enter data into the database Reports-Reports allow us to print the data we want from the database Database Inputs and Outputs It is important to credit the source of the data when it is not your own invention. This can be done in the description part of the form view.

Data Input and Error Checking There are two main types of checks; (1) Validation check and (2) Verification Check. (1) Validation Check is used to check for errors such as: Wrong types of data (Entering numbers instead of text.) Data values that are too big or too small (Like attempting to type more than 256 words in text.) Most DBMS validate data automatically. (2) Verification Check means checking data for accuracy. This is harder to operate that Validation Check because it checks if all the entered information is correct. Typing and spelling mistakes Incorrect values Data verification is usually performed on word (Spell Check.) However, verification checks must be manually operated one by one and are very slow and time-consuming when you are performing the check yourself. In business, the customer usually verifies his/her own data. Database Outputs Form View A form view displays all the record on a single file. The form view spreads the field out to make it easier to read. Form views often have heading, labels and other items. Form views are used to enter data. List/Table View A list/table view displays many separate records on the same screen. Every row is a single complete record and every column is a field. It is used to enter or edit data. Report View Reports are lists of records and selected fields and usually show the result of a search. Reports are usually printed. The DBMS that creates reports is called the Report Generator.

Avoiding common data collection mistakes: Wrong focus too much emphasis on periodic, global needs assessments, not regular work, specific applications. Field work populist census rather than a sample. Undifferentiated forms/surveys by audience. Inadequate campaign management.

 Response management unclear thought on (in)tangible incentives. Accepting chronic participation. Communication not sharing results in a transparent manner whats in it for the respondent is being part of the process. Surface level analysis week conclusion err on slide of being objective/looking at trees, not forest. Little consideration of buyers. Interpretation be receptive to bad news. focus on actionability internal approach to mind details or reject counterintuitive findings.

Self life insufficient use of study after first presentation :not retaining data for ongoing applications, foundation for new studies.

Budget Allocation:-

Once the marketing objectives and strategies of Domino;s pizza are agreed, it become possible to cost out the various programmes for the contributing marketing activites. The nature of advertising input, sales staffs, distributions and so on can be determined and budgets allocated accordingly. The output of total process of dominos pizza is strategic marketing plan covering a period between 3 and 5 years plan.

Section: B- Systems Design of MIS in Dominos pizza

The design of an MIS cannot be carried out in an unplanned fashion. The different groups of tasks and the cost of design make it a major project. The conceptual design outlines the structure of the MIS and indicates the performance requirements for those who will develop the detailed design. Since it establishes the broad outlines of the MIS, the managers who are going to make use of it should have a major role in the development and evaluation of alternative concepts. Dominos recognize the fundamental business problems and objectives of the MIS. The system constraints can be environmental, basic business, or technical. The management is mainly responsible for describing the first two.

Design the application architecture: The

detailed design of the MIS begins after the conceptual framework has been devised. The detailed design starts in Dominos with the performance specifications provided by the conceptual design and ends with a set of specifications for the construction of the MIS. If the operating system is not going to be changed, the design of the MIS should be developed in association with the design of the operating system.

The systems design phase is generally broken into two sub phases, toplevel design and detailed design. Top-level design consists of the identification of the major system components and their functions. In order to specify the top-level design, a number of alternative system design concepts are synthesized and evaluated in terms of a variety of selection criteria, which include cost (implementation, operation and maintenance), performance, satisfaction of requirements, development risk, flexibility for expansion/upgrading, and political acceptability. The important aspect of top-level design is to present several feasible solutions to the system managers and users, to describe their

advantages and disadvantages, and to obtain a consensus on a preferred design concept. An example of a design decision is the decision concerning which functions should be implemented using computers and which should be manual (e.g., should data collected at a regional level and needed at a central level be transmitted via the Internet (e.g., virtual private network or e-mail) or hand-carried on a memory stick). Detailed design consists of specifying all of the system components and functions in detail. In the detailed design phase, decisions are made concerning what data elements are to be collected, how they are to be coded, how frequently they are to be collected, and at what levels of detail they are to be aggregated. A critical design decision concerns the "units of analysis". The decision on the unit of analysis has a significant impact on both the cost of the system operation (especially the data collection burden) and on the flexibility of ad-hoc reporting. This design decision is particularly important. While it is an easy matter to revise a data entry screen or report format, it is not possible to produce a desired report about a particular type of unit if data on that unit are not included in the data base.

Design the system database: A complete

description of the detailed design cannot be given, as design work is a creative and problem-solving activity. The 'systems approach' to problem solving uses a systems orientation to define problems and opportunities in Dominos and develop solutions. Every organization needs to make a decision on whether to develop the IS in-house or buy it from external sources. These kinds of decisions are called make-or-buy decisions. For a software sub system in Dominos pizza, the structured analysis / structured design approach involves the use of techniques such as data flow diagrams, functional decompositions, and structure charts.

The data are stored in a set of tables. The table rows are generally called records, and the table columns are generally called fields. It is necessary that the entities stored in the database have unique identifiers, called keys. For a database to be in first normal form, each field is indivisible it contains a unique type of information, and there are no repeating groups of information. For example, one field would not contain a persons complete address (street address plus city) and another field his city the address would be split into two fields, one containing the street address and another containing the city. Furthermore, a record would not contain multiple fields representing successive product sales each sale would be stored in a Sales table, identified by an appropriate key (linking it to other data tables). For a database to be in second normal form, each table must have a unique identifier, or primary key, that is comprised of one or more fields in the table. In the simplest case, the key is a single field that uniquely identifies each record of the table. (When the value of a primary key of a table is stored in another table, it is called a secondary key.) The non-key fields provide information only about the entity defined by the key and the subject of the table, and not about entities in other tables. For example, data about the population of the city in which a person lives would not be included in a table of house addresses, because city population is an attribute of cities, not of house addresses. For a database to be in third normal form, each non-key field must be functionally dependent on the key, that is, the values of the key completely determine the values of the non-key fields. Said another way, each non-key field is relevant to the record

identified by the key and completely describes the record, relative to the topic of the table. Most commercial relational database systems require that the database be in third normal form. In some cases, to improve efficiency, a database may be de normalized (e.g., by storing an element of data in two fields), but this should be rarely done (and code should be included in the database to ensure that data integrity is maintained (e.g., in this example by updating the redundant data on a regular basis, and making sure that all queries and reports use the latest data)).

Design the system interface: The system design

phase specifies what computer equipment is to be used. Because of the very high computing power (fast speed, large memory, long word-length) of current-day microcomputers, the large capacity of hard drives, the tremendous variety and capabilities of available application software, and the reasonable cost of hardware and software, current microcomputer-based systems will be able to accomplish many of the desired system requirements at acceptable cost and level of complexity. Because of the large diversity of choice, however, and because the acquisition and training costs are not negligible, it is necessary to carefully consider the alternatives and make a good selection. Experience with a wide variety of software and hardware is a valuable asset in guiding the hardware/software selection process. The significant processing capabilities of microcomputers makes them appropriate candidates for many practical MIS applications. Major categories of software involved in a microcomputer-based MIS system are database software, spreadsheet / presentation graphics, and statistical analysis packages

Packaging design specification:

Depending on the system size and number and location of users, networking may be a useful option. Larger applications may exceed the processing capabilities of microcomputer-based systems, in which case larger (e.g., minicomputer-based) systems may be appropriate. The following paragraphs mention some practical aspects of system design.

System Size. Modern microcomputers are so powerful that most MIS applications can be done using commercial offthe-shelf (COTS) microcomputers (e.g., those using the Microsoft Windows operating system). Previously, a major constraint on system size was the computer word length. About the only reason for using a large database management information system such as Oracle is advanced features, such as security.

Selection of Software. For most applications, the

choice is between using a very expensive system, such as Oracle, or a very inexpensive one, such as Microsoft Access or SQL Server. Another option is to use open-source (free) software, such as My SQL. For most applications, the Microsoft Access database system is a good choice. Microsoft introduced its Access database management system in 1997, and introduced major upgrades in 2000 and 2003. The 2000 version was prone to fail (catastrophic freezes with no way to repair the system but to go back to a much earlier version) for larger applications, but the 2003 version was quite stable. The newer versions introduced in 2005 and 2007 are very similar to the 2003 version. Until recently, Microsoft included Access as one of the modules of

its Office suite (with Word processor, Excel electronic spreadsheet, PowerPoint presentation slides, and Outlook email system). The cost of the entire suite was only a few hundred dollars, so the cost of the Access system was essentially zero (since few purchasers used this module, and purchased the suite for the other programs). Recently, Microsoft has unbundled the Access system, so that it must be purchased separately in some instances. Even so, the cost is just a few hundred dollars, for a standalone or small-network system. Recently, Microsoft has decided to discontinue further development of Access, with the goal of shifting users to the SQL Server. A free version of SQL Server (SQL Server 2007 Express Edition) is available, but the cost of the full product is much higher than Access. This is a very unfortunate move for consumers, given the tremendous power and ease-of-use of Access. After ten years of development (from its introduction in 1997), it had evolved to a reliable, easy-to-use system, and it is a shame to see Microsoft withdrawing support for it. SQL Server is not a good substitute for Access. It may be more powerful in some respects, but it is much less easy to use (and more expensive). Although open-source software is free to acquire, there are other costs involved. There are two major drawbacks associated with it. First, the major open-source database system is My SQL, and it is a very primitive system. It is programmed using the SQL language, and does not contain the useful database development tools that Microsoft and other proprietary systems contain. It is hard to use. The second drawback is that the pool of personnel who are familiar with opensource software such as My SQL is much smaller than the pool of personnel who are familiar with.

Microsoft systems such as Access.

In a developingcountry context, this can present serious problems. A firm will typically have a more difficult time recruiting informationtechnology staff who are familiar with open-source systems than with Microsoft systems. This situation will result in higher staffing and training costs. Query Design. The major factor affecting database performance is the quality of the design of the queries (procedures used to retrieve data). In a relational database system, queries are implemented using the SQL programming language. Systems such as Access have automated tools for constructing queries, called query builders. If a query is not properly constructed, the time to retrieve the data could be many hours instead of a few seconds. I was once asked to consult on a project in Egypt, where the performance of a database had declined over the two years since its installation to the point where routine queries that had once taken seconds to donow took hours. The problem was that the developer had tested the system on a small data set, and had not examined the system performance for large (simulated) data sets. As the set increased over the years (as data were added to the database), the time required to retrieve data increased to completely unacceptable levels. I had a similar experience in Malawi, where the simple process of entering data (done by a few data-entry clerks) was bringing the system (a state-of-the art dual processor computer and an Informix application) to its knees.

There are two things that must be done, in order to keep query times fast. The first is to create indexes for keys that are used in the processing of data. The second is to perform all selects and aggregates before performing any table joins. (A select is the process of selecting records from a table; an aggregation is the

process of aggregating data in a table, such as calculating totals or means of subsets; a join is the process of combining data from different tables (which are related by keys). The process of joining tables can be very time-consuming for large tables. In an uncritical approach to constructing a query, the user may construct a single SQL statement that includes the selection, aggregation and joining. For large tables, such queries can require much time, even if the keys are indexed. It is important to break the query into a series of simpler queries, such that the join is made on as small a table as possible. Most queries do not involve accessing all of the data in the database. If indexing is done and if selections and aggregations are performed before joins, the tables to be joined are often small, and the query is very fast. Expensive database systems such as Oracle make a big deal out of optimizing SQL statements, and they charge massive amounts of money for such systems. This is wasted money. In all cases, an analytically minded database user can break a query into a series of simpler queries and accomplish the same level of performance. There are many other factors to be considered in conducting the detailed design of a management information system, such as whether data should be archived year by year or included in a single large database (to facilitate time series analysis); whether the data should be entered at a central facility or on-line via many distributed workstations (e.g., in different districts); procedures to be used for primary data collection (e.g., questionnaires); data-cleaning routines; and security.

Section: C- MIS Implementation of Dominos pizza

Construction of MIS:

In Dominos pizza the construction of MIS is done by the different personnel in 3 different phase in which the MIS is code and design in different computer language. System Analyst: The system analyst of Dominos pizza clarifies business requirements to be implemented by programmes.

System Designers: Here the designer of Dominos pizza may have to clarify the design, integration requirements and programme documentation that is used in writing and testing the programme.

System builders: The system builders of Dominos pizza will assume the primary responsibility for writing and testing the application software.

Testing of MIS:

The pizza industry is a highly competitive mature market. There are many pizzas makers ranging from local pizza to international franchise. With the current health kick in todays society aswell as economic downturn, many companies are being forced to make healthier, cheaper product. It is doubtless that Dominos pizza has important strengths that help to cope with uncertain and ever changing environment but they should try to take the most of the opportunities in the near future as well as to attempt to reduce the impact of its threats over its performance. Dominos pizza do not have specific weakness but the lack of organic pizza limits the target market which become more of an issue lately. The phone application of Dominos pizza was firstly tested by

Pizza and Apple. Then they provided the customers with online ordering of pizzas.

The current Dominos menu features a variety of Italian-American entrees and side dishes. In 2011 Dominos launched artisan style pizza that offer a base blend of rich flavours to compliment chef inspired toppings. Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu also offers chicken side dishes, breadsticks, as well as beverages and desserts. From its founding until the early 1990s the menu at Dominos pizza was kept simple relative to other fast food restaurants to ensure efficiency of delivery. The first menu expansion occurred in 1989,with debut of Dominos deep dish or pan pizza. Its introduction followed market research showing that 40% of American pizza customers preferred thick crusts. The new product launch cost approx $ 25 million of which $15 million was spent on new sheet metal plans with perforated bottoms. Dominos started testing extra large size pizzas in early 1993 starting with 30 slice yard long THE DOMINATOR.

Training in Dominos pizza: Adequate user training is very

much important for successful implementing an information system. The user may be identified and classified differently on the basis of the operation functions performed by them. Dominos provides a comprehensive training programme prior to operating its own store. This is an 8 week training process where employees will receive both technical and practical hands on training. By the end of the 8 weeks employees will have acquired skills and knowledge in all areas of the store operations. The employees will be guided to establish effective system and procedures to ensure the smooth operations of the store.

The employees will also be shown simple but highly effective business management principles such as establishing an effective marketing plan to ensure the success of its business. The goal of this franchise training is to have trained employers and to set up the store in 9 weeks.

Without training, the implementation has no meaning. To start with zero level of knowledge adaptation of the programme will be difficult and frustration will be higher in the employees. Project planners should be aware that, when training commences, and as the system is deployed, the final training requirements will often exceed initial expectations.

Installation in Dominos pizza:

In installation process the necessary hardware and software should in fact start immediately after the design specifications of the system are over. It should be ensured that the facilities which are required for installing the hardware such as site preparations, work computers room layout, air conditioning, electric connections, communications lines, etc should be complete to avoid loss of time in making the system operational. the industry, they are not necessarily difficult for new comers to attain. Now a days the mobile application market in currently booming. A mobile application can be highly convenient for customers it offers them the possibility to review on-the-go the entire offer of the company, select the product he would like to be delivered and also be charged directly on its mobile phone. It save time for the company and optimizes productivity. There is no longer need for an employee to spend time on the phone with a customer it avoids the mistakes that can be made and it is more user friendly than an internet webpage. This totally fits the Dominos pizza products a young urban buyers In 2004, Dominos launched a National Hotline, enabling customers to order pizza from their nearest store, without having to remember

Delivery: Speedy and reliable channels are essential among all firms in

individual store numbers. By dialling 087 12 12 12 12 from a landline, or a previously registered mobile, customers are connected to their nearest store. If their number is not registered, Dominos Pizza technology will triangulate the customers co-ordinates and ask whether they would like to order from their nearest store or request the post code for the store they would like the delivery made to.

30 minutes guarantee: In 2007 it launched the campaign, You

Got 30 Minute, which built on the Companys 30-minute delivery heritage.

At one point, Domino's Pizza had a guarantee that a customer would receive their pizza within 30 minutes of ordering, or they would receive the pizza free and Domino's still guarantees delivery within 30 minutes, failing which the customer is given his order free of cost.

-They does not take order if the customer is calling from distance place where it is impossible to deliver pizza within 30 minutes

-If suppose a customer is ordering a pizza cost for Rs. 500 & if they are unable to deliver the pizza within time , suppose they are late for another 6 to 10 minutes , then they give discount of Rs 300 & provide the pizza for Rs 200

-They believe in the service called TSG (Total Satisfaction Guarantee)

-Free Home delivery of home cooked food in South Delhi. They offer both Non-Vegetarian and Vegetarian homecooked food for small Get-Together. The Costs are very Reasonable and the foods are Hygienic and Low fat.

CONCLUSION

Dominos is known for their best services. We can summarize the whole that Employees behaviour is the major factor, which influences the customer perception most about the pizza outlets while they are followed by environment, parking space, internal, and external factors. Dominos commitment to home delivery pizzas has kept them up to the mark and at the same time kept a good customer loyalty. Domino's is a powerful global brand. Significant, ongoing investments in advertising result in broad consumer awareness. Dominos are the No.1 pizza delivery company. They have the largest share of pizza delivery channel. They have a large and growing international presence. They operate a profitable, value-added supply chain system.

They also ensure quality and consistency.