e d i u g d n a r b w e n r u O

Logo family at a glance

Summary of logo usage

Primary logo

White background

Secondary logos

Black background

Photographic background

Colour backrgound

Exceptional usage logos

Logo mark
Primary logo This is our new logo. This is also the preferred version, red and black on a white background. The correct logo to use is: SSUlogo_2col.eps PMS 485 and process black In 4 colour process the correct logo to use is: SSUlogo_4col.eps

Logo mark
Secondary logos 1 When used on bright heavily saturated colours the logo should be reversed out white. This use of the logo mark can only be used on a colour of sufficient saturation and contrast to the white logo. Pastels and other sublte colours should not be used to reverse out the logo. The correct logo to use is: SSUlogo_white.eps

Logo mark
Secondary logos 2 When used on black the typography should be reversed out white, while the red of the logo mark should remain. The correct logo to use is: SSUlogo_2col(on black).eps In 4 colour process the correct logo to use is: SSUlogo_4col(on black).eps

Logo mark
Photographic backgrounds Avoid if possible. Use this logo with black infill on logo mark. Make sure background is of high contrast to the logo. The correct logo to use is: SSUlogo_white(on photo).eps

Logo mark
X = height of logo mark square

Exclusion zone To maintain clarity and legibility the logo mark should enjoy an area of clear space surrounding it. The exclusion area can be measured as half of the height of the logo mark as illustrated.
0.5 X

0.5 X

0.5 X 0.5 X 0.5 X 0.5 X 0.5 X

0.5 X

Minimum size The logo mark should not be reproduced smaller than 25mm to enable clear and accurate rendition and ledgibility.

25 mm

Exceptional usage 1
Black logo On occasion it will not be possible to use the standard logo formats (such as a black and white press ad). In this situation use of a black logo is permitted. It is recommended to keep the use of this logo to a minimum, in order to preserve the integrity and consitency of the brand. The correct logo to use is: SSUlogo_black.eps

Although pale colours are not part of the brand colour scheme, it may be necessary in rare occasions to place the logo against weak colours. In this case the black logo is the correct choice.

Exceptional usage 2
Horizontal logo In rare circumstances, such as book spines and CD case spines, use of a horizontal logo is permited. The correct logos to use are: SSUlogo_long_2col.eps SSUlogo_long_4col.eps SSUlogo_long_black.eps SSUlogo_long_white.eps

Logo dos and donts

Common sense To preserve our integrity and keep the brand consistent, the logo should be used in its original form at all times, and not redrawn, recoloured or altered in any way. Careful consideration should be used when applying the logo, so that stand out and legibility is maintained and that the logo maintains a level of respect.

Do not reverse the logo out of a busy photographic image.

Do not box in the logo.

Southampton

Solent
University
Do not alter the logotype in any way

Do not use the 2 colour logo against any coloured background

Do not use any other colours

Do not reverse the logo out of a weak colour

Do not alter or distort the logo mark

Logo association
Faculties When using the logo in conjunction with either of the faculties a relationship between the logo and faculty name must be kept. The Faculty name should be set in upper and lower case in Bliss Regular. The cap height of the Faculty name should not be higher than half the X height of the logo mark.

Faculty of Media, Arts and Society

Faculty of Technology

Southampton Business School

www.solent.ac.uk

Colours
Primary colours The brand colours for Southampton Solent University are : Red PMS 485 White Black

If the Red (PMS 485) is to be produced out of 4 colour process the following formula should be used: 100% Yellow 100% Magenta.

Pantone 485 C
Primary brand colours.

White

Black

100% Y 100% M
4 colour process Pantone 485.

Colours
Secondary colours A secondary colour pallete is available for use which illustrates the energy of our brand. As a guide they represent the quality of colour that should be used. They are all rich, heavily saturated and full of energy. Their density in 4 colour reproduction allows for clear type and high impact.

100% Y 50% K

100% M 50% Y 50% K

100% C 50% Y

50% M 100% Y

100% C 50% M

50% C 100% M

100% M

100% M 50% K

70% M 100% Y

100% M 100% Y 20% K

100% M 50% Y

100% C 100% M

50% C 100% Y

100% C 50% K

20% M 100% Y

Type face
Our brand type face is Bliss.

Bliss Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Bliss Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Bliss Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Bliss Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Tone of voice
A clear, easily recognisable tone of voice is fundamental to the Solent University brand. Wherever, whenever and however anyone makes contact, they must instantly recognise the brand in the way its expressed. That might be in print, through TV advertising, via the internet, by mail or over the phone whatever the case, the brand must be reflected implicitly. So the tone of voice must be compelling, vibrant and clear. It should engage the reader or listener and demonstrate empathy with their needs or interests. Again, this is where the brand messages must be expressed through the tone. Its foundation must be in the real world the world with which the University has such close ties. Its a dynamic, exciting, upbeat tone, one which is active and full of life. And, at the same time, it never becomes overblown or unrealistic. People should believe that the University can turn aspirations into reality but that reality is hard-working, successful and results-driven. For that reason, academic jargon or buzzwords should always be avoided the most straightforward way of expressing an idea should be used. We want people to make an immediate connection with the brand and the tone of voice should be a catalyst for this, rather than a hindrance to it. Of course, the University speaks to a vast range of audiences. But the tone of voice must remain constant. It should express innovative, courageous and groundbreaking ideas, but still speak to students in language they understand and engage with (without ever becoming street or trendy this destroys credibility immediately). Alongside this, it must excite students Thats a place where I think I could give myself a future and enjoy life and create a sense of trust and confidence. The same applies when communicating with businesses or governmental partners. A more formal shade can be applied, but the sense of aspiration, drive and innovation must never be lost. Whats more, the tone used to this audience should inspire them to work with the University these people understand my business and could add real value to it. Again, over-formality or complication should be avoided at all costs the University voice should carry a human quality but the needs of the audience should also be reflected. So the tone is human, clear and real. It isnt the stuffy old professor whos spent years locked away inside a lofty study and neither is it the over-eager young lecturer keen to impress students with his urban know-how. Its alive, open and brave and constantly has something exciting and compelling to say that people want to hear.

Example 1
This paragraph was taken from a leaflet advertising courses in 2004: Southampton Institute today Southampton Institute is the largest college of higher education in the United Kingdom with more than 11,000 students. This lively, modern institution offers an extensive portfolio of 96 undergraduate degrees and almost 30 higher national diplomas and foundations degrees, together with a wide range of taught and research postgraduate degrees, professional education and short courses. To reflect the new brand, it could be written in this way: Solent University. With you today and tomorrow. Come to Solent University and youll discover were a little different to the rest. Ok, you might think, but what does that mean for you? Well, it means youll be one of 11,000 students working towards a successful, fulfilling career. You see, with strong ties to the working world and teaching thats based on years of realworld experience, over 80% of our graduates go straight into a career after leaving us. And because we offer hundreds of courses that range from undergraduate degrees to professional courses, the career you choose is limited only by your imagination and determination.

Example 2
And, as a further example: Southampton Institute has a welldeserved reputation for friendliness, accessibility and student support, offering vocationally relevant teaching and advanced scholarship to rigorous academic standards, and placing students at the heart of the learning process. Becomes: Pay us a visit and youll discover that our reputation as a friendly, open and supportive University is well deserved. Not only that, were also renowned for teaching thats focussed on developing career skills and for excellence at the advanced levels of scholarship. Whatever the course and whatever the level, our true speciality lies in placing every student at the centre of their own learning journey.

Imagery
Illustration Illustration should reflect the dymnamic and expressive attitude of the brand. Contempoary use of silhouettes, the primary brand colours, bold warm secondary colours and engergetic shapes is encouraged.

Imagery
Silhouettes Examples of the silhouettes that can be used with the brand.

Examples & templates

Stationery
Mr Smith London Road 102 Street Name Bristol BS1 3BP 20/05/05

Compliments slip

East Park Terrace Southampton SO14 0YN Telephone 023 8031 9000 Fax 023 8022 2259 www.solent.ac.uk

Dear Mr Smith Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat. Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Dr Roger Brown Principal Email rogerbrown@solent.ac.uk Telephone 023 8031 9039 Fax 023 8031 555 Southampton Institute East Park Terrace Southampton Hampshire SO14 OYN UK

Business card

Yours faithfully

Address labeling
Jenny Roberts

East Park Terrace Southampton SO14 0YN Telephone 023 8031 9000 Fax 023 8022 2259 www.solent.ac.uk

Letterhead

East Park Terrace Southampton SO14 0YN Telephone 023 8031 9000 Fax 023 8022 2259 www.solent.ac.uk

Examples & templates

Stationery part 2

News Release
FAX
Date and time: From: A fax message of Pages in total page(s) to follow

FAST FAX NOTE:

If the transmission is unclear, please telephone And ask for

East Park Terrace Southampton SO14 0YN Telephone 023 8031 9000 Fax 023 8022 2259 www.solent.ac.uk East Park Terrace Southampton SO14 0YN Telephone 023 8031 9000 Fax 023 8022 2259 www.solent.ac.uk

Examples & templates

Posters

Spa

n So wu ton or a ne p m df tha Sou ew bran n A

ur i . o y rk lent

inat g a m
si iver

ion
S

ty.

pto or a tham d f Sou ew bran An

r you lent. university. k r pa n So new

inat g a im

ion

rk y So our A n utham

Spa

ur n o y rk natio a p S agi im
ima gin a
uni ver s ity.

lent. sity. pton So a new univer Southam and for br ew n A

ew bra pton S nd for olent. an ew

tio

Examples & templates

Exhibition stand

Examples & templates

A4 Folder

Examples & templates

Report covers

Southampton Solent University Student Intake 2006

Southampton Solent University Student Intake 2006

Southampton Solent University Student Intake 2006

Examples & templates

Branded items Carrier bags and T-shirts

www.solent.ac.uk

www.solent.ac.uk

solent.ac.uk

www.solent.ac.uk

solent.ac.uk

Examples & templates

Brand cards

Connect
Were no ordinary academic institution. Well be your direct link to the world of business. The world of industry. The world of work. How can we be so sure? We do research, training and consultancy work for business and industry every day, so we know what it takes for you to succeed. For more information visit:

Inspire
Youve got what it takes. And weve got the connections and know-how to turn that into success. So lets work together, building on your ideas and our experience to take advantage of the world of opportunity that lies ahead of you. For more information visit:

www.solent.ac.uk

www.solent.ac.uk

ke Ma e link th

s Where idea ers become care

ing n r Lear life fo

Excel
The rest of your life isnt something youll want to take a gamble on. So why not stack the odds in your favour? Come to Solent and well give you everything you need to enjoy a brilliant career and a great life. Want some evidence? Four out of every five graduates here find work inside six months of leaving. For more information visit:

Share
We wont pretend that student life is all plain sailing . There are going to be times when you face new problems or challenges. But were always ready with help and advice to make sure you can tackle whatever comes along. For more information visit:

www.solent.ac.uk

www.solent.ac.uk

o yf d a Re

h nyt a r

ing

Th

l ea r e

i th

ng

Experience
Youre looking for someone to help you make the most of your abilities and enjoy a long and successful career. So you dont need an institutionalised old professor whos never ventured beyond his study door for years. You need the knowledge of people whove been there and done it. People whove excelled in the real world of work. People like our tutors and lecturers.

t. Live i

it. Love

Live
Lets face it. Theres more to student life than studying for a career. Theres the social life, the sporting life, the free life of deciding exactly what you do with your time - and theres nowhere better to enjoy it all than Southampton. Come to Solent and you become part of this buzzing, international city. And because we offer a range of programmes in the local community, you can get involved in making it an even better place to live, work and study. For more information visit:

For more information visit:

www.solent.ac.uk

www.solent.ac.uk

Examples & templates

Brand CD cover & disc

Front

Inside