Axiom Foods-Whole grain brown rice protein

Setting record straight about our original organic brown rice protein (limit reference to raw and sprouted) including: o o 100x or more production than anyone else Set the bar on quality including the first organic, hexane-free, EU certified, melaminefree brown rice protein, extracted from all the layers The only research-based rice protein

A !"T #$A #%!T$&' Tripling pea protein production due to increased popularity( functionality and applications

The facts speak for themselves Named One of the Hottest Ingredients & Top 10 Functional Food Trends for 2013 Protein sales up 33% in 2012 (Functional Ingredients Magazine & IFT Wellness) Major hift To!ard "lant#$ased "roteins %d ue to increasingly higher costs and shortage of animal protein (USDA) & in 10 'onsumers (ating More "rotein )Num*er of +egans dou*led in last 2 ,ears %-oogle Trends. 30#&0/ in 01 1 Fle2itarians and -ro!ing

Consumers ho en!oy meat "ut occasionally opt out due to concerns a"out personal health and environmental impact (Innova Market Insights, !" & #S$We%&co', !"") 33/ a, high#protein la*el claims are important (Mintel) 43 nutrient consumers are loo5ing to consume #1 $i"er %&'%() #2 *hole +rains %&'%() #3 Protein %,-%( (Intl Food In(or'ation )ouncil*s !" Food & +ealth Surve,) 46 Most Important 'omponent of Health, (ating .ehind vegeta"les) fruits) limited processed foods and lo THE ETA! "#$%!E saturated fats (Mintel)

Axiom is on a mission to educate consumer about the facts and fictions regarding hea)y metals in a plant based diet*

The problem with any metals( beneficial or not( is when the s&bstance reaches toxic le'els in the body* The question is: what is considered to be toxic and what testing methods are certified to determine toxicity( How res&lts are presented is cr&cial to con'ey what+s really going on* ,hat happens when test results are reported as parts per million 's parts per billion( "nnecessary panic sets in Testing for contamination in food prod&cts needs to be done in accredited laboratories in the United States, where standards for calibration exist and highly-ed&cated practitioners test with accepted scientific methodologies* Test results can )ary )astly based on seemingly insignificant factors* &n April( -01.( /r* Tongesayi of 0onmouth "ni)ersity( released a study showing he+d found le)els of metal that exceeded 1/A safety limits* &t turned out he recalled his tests because his instruments were not calibrated* Standards for le)els of metals are set by ,orld 2ealth !rgani3ation (4,2!5)( The $uropean "nion( The 6anadian 'atural 2ealth #roducts /irectorate( the "S 1/A (tolerable daily inta7e)( "S #harmacopeia( "S $#A (drin7ing water) and 6alifornia+s #roposition 89 in the State of 6alifornia*

T2$ T%"T2 A !"T 0$TA:S 2ea)y metals( such as arsenic( cadmium and lead are found in all plants that grow in healthy soil because they are nat&ral constit&ents of the Earth)s cr&st and ha)e existed on earth since its formation* Some metals( such as iron( copper( chromium( cobalt( manganese( molybdenum( 3inc and some organic arsenic are re*&ired by the h&man body as essential n&trients * +at&rally, any metal

in the soil or s&rro&nding bodies of water will leech into any plant we cons&me * en)ironmental exposure impacts both organic and con'entionally grown crops,

This

,e consume metals in common plant foods daily( from spinach to spices* Any metal, incl&ding those that are essential to the body to f&nction can e'en ca&se toxicity if introduced at high le)els* -&st beca&se a food contains a certain le'el of metal does not mean the body will absorb or retain it, Se)eral factors dictate the absorption and retention of metals* The Agency for Toxic Substances and /isease %egistry states( for example( only -;8< of cadmium ingested is absorbed* Some plants that grow in water, s&ch as rice, spinach and asparag&s, are often targeted as contaminated by hea'y metals beca&se some crops ha'e been fo&nd to be in poll&ted areas of the world, This is well .nown by efficacio&s growers and man&fact&rers and as s&ch they conscio&sly choose pristine fields far from poll&ted areas and reg&larly test in specifically certified laboratories to ensure le)els are way below what is considered to be toxic* &n 6hina( for example( one poll&ted field cited in the news recently was /000 miles away from where Axiom has sourced some rice on the 2imalayan border of Tibet( among many other fields worldwide*

,2= #:A'T AS$/ #%!T$&'S A%$ S&>'&1&6A'T The benefits for plant;based protein outweigh the negati)es* Approximately 10 million people in the US are allergic or intolerant to dairy and 2 in 2// Americans s&ffer from allergies to wheat gluten( according to the 'ational 1oundation of 6eliac Awareness? many plant-based proteins are allergen-friendly aside from soy protein* According to the @ournal of the American 0edical Association( 'egans are shown to li'e longer*

,2= AA&!0 &S A #:A=$% The 1/A has yet to set le)els for hea)y metals in rice( but has used Axiom 1ood+s technology as the standard for responsible sourcing( fractioning and manufacturing of rice protein* Axiom)s $ry3atein4 is in the process of becoming the first 5#AS certified rice protein, which will lead toward it becoming the world)s first F6A monographed standard for the entire ind&stry* !ry3ateinB was also used in the first double blind clinical trial that showed it equals animal;based whey in building and repairing muscle*