Business Strategy & consulting firm

Mumbai, February -2014

Who we are
We are a specialist Business Strategy & brand consulting firm based in Mumbai. Our team of senior consultants have more than 30 years of experience in strategy development & building brands. We partner our clients to deliver outstanding business results .

Business strategy
The essence of strategy is to perform activities

different that rivals do This is the most critical element in your quest to achieve great success. We define the purpose; goals & objectives and identify the methods to achieve them We assist in formulating the strategy and partner our clients to implement them. Kindly see our web-site www.neeti.biz to know more about the process.

Branding
Branding is not about fancy logos, slogans and cute

advertising. It is not about any marketing tricks. Branding is about credibility and asking: Who are you ? Why are you here ? Why are you unique ? How can you make a dramatic difference ? We will help you to create a brand, which will stand out in a crowd of similar products.

Why Branding fails ?

Everybody wants to create brands because Brand

Ensures Loyal Customers - Growth - Profitability To manage branding process, you need a brand manager To guide brand manager you need a CMO (chief marketing officer) You can out-source this activity to Neeti Brand Solutions and focus on your key competency

Typical Situation during growth

Entrepreneur Problem

Work

Brand Manager

Brand Manager Out-sourcing

Entrepreneur

Work

Result s

Brand Manger Solve

Neeti Brand Solution

Methodology-in a nutshell
We engage with our client for a defined period (6-12

months) We formulate business and branding strategy We help our clients to execute the strategy Neeti provides a dedicated resource (brand manager) to ensure timely execution We work on Build-operate-Transfer model We charge a monthly retainer fee which is also linked to results.

Our operating model

Build

Operate

Transfer

We can make a difference

We provide the following services:

1 Market Opportunity Analysis

This is a tool to identify and assess the attractiveness of business opportunity. We help you to identify the most potential segment to enter.

2 Development of Business Strategy

The essence of strategy is to perform activities different that rivals do. We identify purpose, goals and the most effective method to achieve the goals. .

We can make a difference

3 Formulating Brand strategy
The purpose of a branding exercise is to differentiate from rivals and create customer loyalty.

4 Turn-around strategy
The turnaround of a business in financial distress involves managing the business and its problems. The process is time consuming and requires a special set of skills.
Kindly visit our web-site www.neeti.biz to know more about services.

Key Benefits of our engagement

Advise from experienced consultants Team has worked on more than 50 brands We plan and implement the business and brand strategies
WE DELIVER RESULTS

Our Clients

Our Brand Experience

Neeti Brand Solutions

Project Manager- A
Hemant M Mishrra
Founder & principal consultant

Electrical Engineer with MBA from XLRI

32 years experience in sales; marketing and

Strategy development B2C brands Thums up;Limca; Maaza ,Captain Cook salt; Charak; Bajaj almond drop; Tiger balm B2B brands- JetKing computer education;Innofitt office equipment; Nuteck power solutions; Everest bearings.

Project Manager-B
Sandhya Honawar
33 years experience in advertising &

Communication sector Worked with top 5 advertising agencies as Creative Director Worked with T and Mudra as creative head B2C brands Sunsilk; P&G; j&J; Godrej; Philips; Britania;asian paints; B2B brands CitiBank; Asian paints;Gulf Oil;Crompton Greaves

Project Manager- C
Subhash Oommen
23 yrs experience A lifetime student with entrepreneurial bent. Love for challenges, additional responsibilities in

diverse Industries and diverse functions. From Advertising, Sales, Media, Training & Production. B2C brands- Cinthol ,DOY Soap ,Godrej Properties, Whisper P&G, Tata Tea, Oberoi Hotels, Deccan Herald B2B brands- Blue Star; McNally;Telstra

Project Manager-D
Rakesh Kumar +15 years experience
PGDBA (finance), University of Wales Investment banker; business strategy and

turn-around consultant Advisor on restructuring business, arranging funds (equity, debt &structured finance) Previous experience with IDBI and currently Director at EDMC capital advisors

Hope is not a strategy