NOW IN ITS 6TH YEAR

Host Operators

40+ Operator Case

Studies Including...
Mark Liversidge
CMO

Mike Wright
Executive Director Networks & Access Technologies,

CSL
Hong Kong

Telstra
Australia

Yegor Ivanov
VP Business Development,

Peter Cook
VP, Mobile Network Engineering,

Yota Group
Russia

StarHub
Singapore

Dr. Chul-Heum Yon

VP Network R&D Unit,
(LTE #+ a ,*ade&a*$ ( ETSI)

Michael Lai
CEO,

LG UPlus
South Korea

Packet 1 Networks
Malaysia

6-7 September 2011 Suntec, Singapore

Norehan Yahya
GM Unified Communications Product & Strategy,

Pradeep de Almeida
Group CTO,

The Regions Meeting Place for LTE Limited

l 750+ Attendees l 50+ Exhibitors l 100+ Countries Represented l 100+ Speakers l 40+ Operator Case Studies

Maxis
Malaysia

Dialog Telekom
Sri Lanka

Takehiro Nakamura
3GPP RAN, Chairman & Director,

Abhijit Roy
Head New Technology Initiatives,

Reliance Infrastructure
India

NTT DoCoMo
Japan

Er RrE Fp e ato
O Passes!
Strategic Partner:

Yi-Bing Lin
Member, Board of Directors,

Toni Agus Pribadi

Head of Network Quality Monitoring Division,

Chunghwa Telecom
Taiwan

PT. Indosat
Indonesia

Sadayuki Abeta
Director, Radio Access Network Development Department,

Masaaki Kog
GM - Industry Standards Department,

NTT DoCoMo
Japan

KDDI
Japan

K.M. Tariquzzaman
Head of Planning, Design & Dimensioning,

NEW FOR 2011 MORE Topics, INNOVATIVE Networking Opportunities

5th September 2011

Grameenphone
Bangladesh

Azizi Hadi
VP Retail Product

Lim Ming Soon

GM,

Telekom Malaysia
Malaysia
(LTE #+ a ,*ade&a*$ ( ETSI)

Telbru
Brunei

Hasan Abbas
Product Marketing Senior Manager

Dr. Robert Winch

Chairman,

Planet Online Laos,

Laos

Cam GSM
Cambodia

Diamond Sponsor:

Platinum Sponsors:

Gold Sponsor:

Silver Sponsors:

Bronze Sponsors:

Broadband Traffic Management Asia Silver Sponsor:

Broadband Traffic Management Asia Bronze Sponsor:

Register Now! - Visit www.lteconference.com/asia

WELCOME
The LTE Asia

Bigger and Better Then Ever!

LTE Asia Programme at a Glance

(LTE #+ a ,*ade&a*$ ( ETSI)

Monday 5th September 2011

event ference has become the must attend Now in its 6th year, the LTE Asia con conference should attract even more of the region. Now in Singapore, the t as . 3GPP is pleased to support this even delegates from across South East Asia I am sure that Informa have done a place to learn and develop ideas and further this year. everything possible to raise the bar still es bigger than ever with over 750 attende The 2011 conference promises to be r rato ope from es are expected to be expected. Over half of these attende e from ific region. In-depth discussions rang -Pac companies from across the Asia still rs rato ope that technology challenges spectrum issues right through to the the to d icate at the conference ded face. 3GPP will be hosting a session ng the path to LTE Advanced and true ussi disc development of standards and to in a different parts of the ecosystem 4G. The event is described as bringing on ds frien een betw on forward to a discussi discuss the path to 4G and we look how we can meet future challenges. s around the world, the conference look With LTE deployments taking place e lleng feedback to the industry to the cha towards these operators to provide e. don be unt of work that still needs to that they faced and the significant amo ons, ussi presentations, in-depth panel disc The conference is action packed with ing mak s, aralleled networking opportunitie workshops, training sessions and unp s. ines bus region to learn, network and do the LTE Asia truly the best place in the apore! I look forward to welcoming you to Sing Adrian Scrase, Head of 3GPP Mobile Competence Centre, www.3gpp.org

Tuesday 6th September

Morning Keynote Plenary Networking Lunch & Exhibition Visit

Achieving Coverage with LTE

(LTE #+ a ,*ade&a*$ ( ETSI)

Spectrum Regulation & Digital Inclusion

Service Delivery, Pricing & Policy

Wednesday 7th September

Networking Lunch & Exhibition Visit Morning Keynote Plenary

% 1 6 a er op tor
attendace in 2010!

Operator Case Study Session & Device Introduction

Interoperability & Optimisation

Im astounded by how much it seems to have grown in just one year's time. Not only in terms of numbers of people here, I mean the room this morning was literally overflowing, but in terms of the breadth of people that are actually here, the scope of the individuals and the sphere of the influence that they have PS, CHIEF ARCHITECT, NSN-MOTOROLA

Post-Conference Workshop - Thursday 8th September 2011 Developing Successful Business Cases for 4G Networks, and Getting Them Financed
Led by: Wireless 20/20

10 Fantastic Reasons
Not to Miss the Regions Meeting Place for LTE!

1
2 3 4 5 6

Meet the operators guaranteed! there are a limited number of free passes for high-level operators at LTE Asia 2011 guaranteeing a high-turnout! guaranteed quality senior level audience 43% of attendees were CxO/Board/VP/GM level! Raise your company profile and demonstrate your expertise before a valuable and focussed group of key and potential customers Produced with our strategic partner 3GPP & host operators CSL and Starhub

Telecoms.com & MCI are the official online media partners of LTE Asia. Ensure you raise your profile by advertising in the LTE Supplement, which is circulated to all event attendees discounted rates for sponsors and exhibitors Unparalleled Networking Opportunities LTE Asia attracts a high-level fixed and mobile operator audience both from the developed and emerging markets. 61% of the attendees at LTE Asia 2010 were from operator companies! Network to your hearts content both at the event and through our LTE World Series LinkedIn group, Twitter page and online delegate networking tool system Exclusive Analyst Breakfast Briefings - meet all the the most influential industry analysts in one place! Dedicated focus session on standardisation, green networks, M2M and vertical markets and spectrum fragmemtation...

100+ senior level speakers from across the entire LTE ecosystem
including fixed, cable, mobile and satellite operators, ISPs, analysts and regulators through a combination of presentations, panel discussions, interviews and roundtable sessions Focus is placed on a high-quality programme specific to the LTE challenges ebing faced in the Asia-Pacific region Benchmark your broadband strategy against the most progressive mobile operators in the Asia-Pacific region Broadband Traffic Management Focus Day a co-located event bringing you more operator speakers and case studies from the fixed and mobile broadband community!

9 10

5th September 2011

61% Operator Attendance in 2010!

n Operator ..........................61% n Infrastructure Manufacturer 21% n Analyst/Consultant ................8% n Government/Regulator..........3% n Association ..........................2% n Academic..............................2% n Other ....................................3%

Senior Level Delegates

n CxO/VP/GM/Board ..........43% n Director/Head ....................26% n Manager/Project Manager ..25% n Technical/Engineer ................5% n Other ....................................1%

An Asia Focused Audience

n Central Asia ........................59% n East Asia ............................18% n South Asia ..........................12% n South-East Asia ....................6% n Australasia ............................3% n Other ....................................2%

Source: LTE Asia 2010

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

Monday 5th September 2011: Broadband Traffic Management Asia Special Focus Day
In a nutshell, the congress brought about many insights and learning (coupled with a good networking roster) from key Broadband industry and business leaders which will be beneficial to us as we continue to build Broadband in the Philippines.
SENIOR MANAGER, SMART TELECOM, PHILIPPINES (BROADBAND TRAFFIC MANAGEMENT GLOBAL CONGRESS 2010)
According to Ciscos Visual Networking Index, global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row. Asia Pacific is forecast to account for almost 30% of global mobile data traffic by 2015.

5th September 2011, Suntec, Singapore

Chairman: Stephane Teral, Principal Analyst, Infonetics (USA) 9.00 13.45

LI FRE MITED E FOR PASSES OPE ASIAN RAT ORS ! Evaluating the Need for Intelligent Network
Management as a Driving Force in The Path Towards LTE Migration: Why and When to Migrate?
Why mobile providers must improve air-interface spectral efficiency to protect the business case and stay profitable Controlling costs of network expansion without compromising customer experience Modelling future terminal penetration and projecting traffic migration Understanding why LTE is no short term saviour for operators addressing the capacity crunch Yune Marketatmo, Division Head, Strategic Network Planning, PT Indosat (Indonesia)

OR ! AT S ER KER OP EA SP

12

OPERATOR

Initiatives taken localization of international content, caching servers, congestion avoidance and P2P Planning strategy towards introducing volume based packages Azizi Hadi, VP Retail Product, Telekom Malaysia (Malaysia)

9.25

OPERATOR

Managing Outbound Broadband Traffic to Minimise Cost and Maximize Revenue in a High Uplink Bandwidth Demand Market
Where is popular content hosted and what is is the impact upon the uplink capacity? The need to maintain the same contention ratio between the local and international bandwidth segment How do we maintain our users QoS while maintaining the price of broadband? How do we mitigate bandwidth hogs applications? Lim Ming Soon, GM, Telbru (Brunei)

14.15 To What Extent is the Broadband Wireless Internet

OPERATOR OPERATOR OPERATOR OPERATOR OPERATOR OPERATOR

KEYNOTE CASE STUDY: Managing Internet Traffic In Malaysia With Localization Of International Content And Planning For Volume Based Packages

Business Case Related to Traffic Management?

Can DPI be used without compromising Net Neutrality? Policy controls and end-to-end bandwidth considerations Data pricing options to optimise network resources, maintain profitability and assure good QoS Dr. Robert Winch, Chairman, Planet Online Laos (Laos)

OPERATOR

Indeed, much in common with other wireless carriers across the world, from mid-2009 to mid-2010, Korea Telecom recorded an incredible 344% increase in 3G mobile data traffic, while China Unicom's 3G traffic increased 62% in a single quarter from Q1 to Q2 of 2010. Many factors have contributed to this surge in demand for wireless bandwidth, notably the proliferation of affordable smart-phones, tablets and modems and the rapidly increasing popularity of mobile video services. The problem is of course, that spectrum availability is limited and the demand for mobile bandwidth is increasing much faster than data revenues. As broadband networks evolve, operators are increasingly trying to match subscriber traffic demands with supply in the form of network upgrades. These may include capacity upgrades at the radio access level, introduction of new technologies or traffic management initiatives, including optimization, offload and policy based management. This unique event will look at the possibilities, challenges and roadmap of improving quality of service and ultimately monetizing network intelligence.

9.50

Is WiMAX+3G a Competitive Combination in an Emerging Market? Examining the Feasibility of Offloading of 3G Data onto WiMAX Networks in Cambodia
Evolving the technical capabilities to seamlessly switch between the two networks and give better user experience to customers How can WiMAX complement 3G in Cambodia what traffic to offload and why? Hasan Abbas, Product Marketing Senior Manager, Cam GSM (Cambodia)

14.45 Overcoming the Challenges and Meeting Expectations of

Operating a Sustainable 2G Mobile Data Network

Capacity expansion in access network Data traffic management in backhaul Smart initiatives to enhance user experience in core network Intelligent routing and traffic steering to optimize resource utilization K.M. Tariquzzaman, Head of Planning, Design & Dimensioning, Grameenphone (Bangladesh)

10.20 Networking Break 10.50 The Traffic Patterns in an Ultra High Speed FTTH Network If content is king, should traffic therefore be asymmetric? Why has HKBN built a territory-wide ultra high speed fibre network in Hong Kong, covering over 1.8 million households if there is no killer application for such high bandwidth? What application are subscribers running and why do the users need 100Mbit/s? Sui Lun Lo, Chief Technology Officer, City Telecom (Hong Kong)

15.10 Networking Break 15.45 PANEL DISCUSSION Exploring The Evolution Of Data Traffic

OPERATOR

Patterns in Asia: Meeting The Challenge Of Managing Real-Time Streaming And Bandwidth-Hogs
What are the unique characteristics of streaming video and what makes it so challenging on network resources? Managing traffic flows at subscriber and application levels to maximise ROI on network intelligence: which provides the most benefit for operators? Phan Thao Nguyen, Vice Director, IPC, VNPT (Vietnam) Bui Quang Huy, Manager of Fixed Network Department, Viettel Telecom (Vietnam) Enkhsaikhan Munkhjargalan, CEO, Mobinet (Mongolia)

11.20 Unleashing Mobile Broadband Potential: A Synergetic Outlook The mobile broadband business challenges to operators: network congestion, customer experience and monetization How these challenges can be overcome by empowering operators with advanced tools for tighter control over traffic, enhanced segmentation capabilities and smarter network management Advantages of broad synergetic solutions consisting of strong Policy Management and Policy Enforcement elements Haim Rapoport, AVP Head of Marketing & Product Management, Mobile Internet Solutions, Comverse 11.45 PANEL DISCUSSION Content Optimisation and Caching in

16.15 Managing Mobile Broadband Traffic in the Capital City and

Mining Towns of Mongolia: What are the Solutions to an Overloaded 3G Network?

What works and what doesnt in serving the connectivity needs of the Mongolian mining workers and families? The role of Wi-Fi and Mobile WiMAX in alleviating congestion on the 3G network Enkhsaikhan Munkhjargalan, CEO, Mobinet (Mongolia)

Asia: Exploring the Most Profitable Use Cases for Local Content Delivery and Compression in Asia
How to optimize the way the international content flood is managed? What content compression tools are at the operators disposal and what cost savings can be realized? Storing content closer to the end-user to improve response times, alleviate bandwidth bottlenecks and ensure a powerful entertainment experience for the end-user Cost-effectively delivering new and enhanced services that are critical to driving profits from OTT services and meet exploding demand Dr. Robert Winch, Chairman, Planet Online Laos (Laos)

OPERATOR

Silver Sponsors:

16.45 Exploring the Growth Potential of Data Traffic and

Comparing the Margins: How Should Operators React As Data Volumes Start To Exceed Voice Traffic?
Measuring the consequences of network congestion upon customer satisfaction To what extent is voice now a commodity product? How much opportunity is there for service differentiation? When popular is not necessarily profitable: Will data ever become more profitable than voice for operators? Arvind Bali, Director, Videocon Telecommunications (India)

12.15 The Quest for Customer Satisfaction: Telenor Pakistans

Bronze Sponsors:

OPERATOR

Experience with Customer Behavior Analysis, Bandwidth Based Pricing Models and Device Bundles
Making the most of DPI & Policy Management tools Exploring the merits of bandwidth-based pricing vs. flat-rate Does device-based pricing have a place in the Pakistan market? Kashif Baig, Manager Products, Usability & International Roaming, Telenor (Pakistan)

17.15 Close of Broadband Traffic Management Asia Special

Focus Day

12.45 Networking & Lunch Break

Sponsor and Speak

One of the few events targeting a very real and crucial problem for the industry
CHAIRMAN, GDS (BROADBAND TRAFFIC MANAGEMENT GLOBAL CONGRESS 2010)

How to Register for Broadband Traffic Management Asia?

Visit the website: www.broadbandtrafficevent.com/asia
Telephone the bookings hotline: +44 (0) 20 7017 5506 For group discounts call: +44 (0) 20 7017 5391 Email customer services: itmevents@informa.com To claim your FREE OPERATOR PASS please email helen.ponsford@informa.com

at BBTM Asia!
Take advantage of this unique opportunity to create, maintain and enhance brand awareness and customer relationships. For more information, please contact: Tom Winter, Sales Manager on +44 (0) 201 017 5627 or email tom.winter@informa.com

Booking Hotline: +44 (0)20 7017 5505 or visit: www.broadbandtrafficevent.com/asia

Tuesday 6th September 2011

MORNING KEYNOTE PLENARY
08:00 09:00 Registration & Coffee 10:20 11:50 Morning Networking Break & Exhibition Visit

Conference Welcome & Speed Networking

Sabah Hussain, Research Manager LTE Conferences, Informa Telecoms & Media, UK

Examining Drivers for LTE Understanding the Challenges for Operators in Asia-Pacific
Charles Moon, Principal Analyst Asia Pacific, Informa Telecoms & Media, Singapore

09:10

Chairmans Welcome Address

Adrian Scrase, Head of 3GPP Mobile Competence Centre, 3GPP, France 12:10

LTE - the Way to More Competitive MBB

Ying Weimin, President of LTE Business Group, Huawei, China

09:20

Starhub Keynote Presentation: LTE 1800MHz Review in Asia-Pacafic

Peter Cook, VP, Mobile Network Engineering, StarHub, Singapore

12:30

PANEL DISCUSSION: When Should Operators Make the Move to LTE Balancing the Need for Capacity vs. Cost of Deployment
Mark Liversidge, CMO, CSL, Hong Kong Masaaki Koga, GM - Industry Standards Department, KDDI, Japan Sadayuki Abeta, Director, Radio Access Network Development Department, NTT DoCoMo, Japan Peter Cook, VP, Mobile Network Engineering, StarHub, Singapore Yegor Ivanov, VP Business Development, Yota Group, Russia

09:40

Experiences with CSLs LTE/DC-HSPA+ Network Launch

Mark Liversidge, CMO, CSL, Hong Kong

10:00

CASE STUDY: Creating Successful and Profitable Business Models for LTE Steps for Mass Market Adoption
Mike Wright, Executive Director Networks & Access Technologies, Telstra, Australia

13:00

Networking Lunch & Exhibition Visit

Spectrum Regulation & Digital Inclusion

Chairman: Alan Hadden, President, GSA, UK

Achieving Coverage and Building Greener Networks

Chairman: Adrian Scrase, VP International Partnership Projects, 3GPP, France

Service Delivery, Pricing & Policy

Chairman: Nicole McCormick, Senior Analyst, Ovum, Australia

Impact of Spectrum Fragmentation

14:00

(LTE #+ a ,*ade&a*$ ( ETSI)

Achieving Coverage with LTE

14:00

Service Delivery over LTE

14:00

Assessing the Lack of Harmonisation of Spectrum Bands in Asia

Overview of spectrum bands that are likely to be adopted for LTE in Asia Are bands aligned with the rest of the world? Should licensing processes be different for 800MHz and 2.6GHz bands? What is the impact of spectrum fragmentation device manufacturers? an the industry be more clear about the bands in which devices will be needed in the short to mid-term? Chris Perera, Director of Spectrum for Asia, GSMA, New Zealand

How Can Operators Accelerate Broadband Access in Rural Areas with LTE?
Understanding the vision for a more connected society in Asia How is LTE as a technology expected to help deliver broadband services in the last mile? Increasing adoption in rural areas for VAS and applications such as education, payments and healthcare Will LTE be affordable for rural communities in Asia? How important is it to offer a voice service over LTE? Thomas Noren, Head of LTE, Ericsson, Sweden

ASSOCIATION

Critical Design Considerations for All-IP Communications

Overview of standards for eNodeBs to implement IPsec Review the business, technical, and standards drivers for securing communications between RAN and Core. Compare and contrast two key deployment models, EPC integrated IPsec and a standalone IPsec perimeter Senior Executive, Stoke, USA

14:20

14:20

Is Spectrum Fragmentation a Concern in Asia? How Can the Industry ensure that Different Markets Benefit From Economies of Scale?
What is the impact of having country specific spectrum bands for LTE? Examining the big markets in Asia, can they create economies of scale within their own country? Assessing the trend of specific vendors specialising in different bands Pradeep de Almeida, Group CTO, Dialog Telekom, Sri Lanka

Scaling and Securing the Diameter Core Network

Key Diameter interfaces and what it will take to easily and cost effectively scale and secure them as networks grow Policy, charging, roaming and HSS access networks Connection and transaction scalability Screening and topology hiding Stateful and stateless routing Network monitoring and intelligence Matt McCann, Principal Engineer, CMO Office, Tekelec, USA

14:20

CASE STUDY: Analysing the Wholesale Model as a Way to Reduce Costs and Achieve Fast Coverage of LTE
Analysing the airport model and how it provides market entry opportunities for new players and a way of facilitating deployment for existing operators Being a bit pipe and being happy Lessons learned from data only business model Yegor Ivanov, VP Business Development, Yota Group, Russia

OPERATOR

14:40

Refarming Existing Spectrum for LTE Deployments in Asia

How focused are operators on deploying LTE in existing spectrum and where is there likely to be availability? Understanding where regulators have not specified which technologies have to be deployed why have regulators been so liberal? Are existing spectrum bands enough for LTE or will operators have to bid for new spectrum in addition? Dirk Wolter, Director Mobile Network Technologies, APAC Region, Cisco, Singapore

OPERATOR

14:40
OPERATOR

CASE STUDY: Achieving Wide Scale LTE Coverage on a Large Scale in the USA
Examining the Verizon vision connecting everyone to everything Expanding the footprint to cover over 110 million people Challenges with interoperability with CDMA handover Achieving competitive advantage through innovation Tom Garry, Technical Director, Verizon, Singapore

14:40

LTE: Beyond the Network Investments Establishing a viable Revenue Model

Importance of trying to put in place the appropriate business model to leverage LTE's enlarged bandwidth Challenges that service providers are likely to face as they prepare to launch LTE-based operations Options available to operators in ensuring a faster return on investments Raghu Prasad, Senior Director, Oracle Communications, Singapore

HEAR FROM OUR INDUSTRY LEADING OPERATOR KEYNOTE SPEAKERS

,LTE A%ia i% a! i #"$&a!& c"!fe$e!ce i! &he $egi"!, a% i& gi(e% '% &he "##"$&'!i&+ &" lea$! f$" a!d !e&)"$k )i&h "#e$a&"$ c"lleag'e% "! &he f'&'$e challe!ge% )i&h "bile b$"adba!d. The c"!fe$e!ce i% )ell a&&e!ded b+ "#e$a&"$% a!d i% (e$+ f"c'%ed %" +"' gai! a 'ch dee#e$ '!de$%&a!di!g "f &he i%%'e% a!d challe!ge% faci!g LTEMASAAKI KOGA, GM - INDUSTRY STANDARDS DEPARTMENT, KDDI, JAPAN

,Thi% i% a! i #"$&a!& c"!fe$e!ce &" #a$&ici#a&e i! &" &ake i! &he #'l%e "f &he i!d'%&$+ a!d lea$! f$" ke+ "#e$a&"$% ab"'& &hei$ (i%i"! f"$ &he LTE a!d &he f'&'$e "f "bile b$"adba!dNOREHAN YAHYA, GM - HEAD OF UNIFIED COMMUNICATIONS PRODUCTS, MAXIS, MALAYSIA

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

Spectrum Regulation & Digital Inclusion

continued...
15:00

Achieving Coverage and Building Greener Networks

continued...
15:00

Service Delivery, Pricing & Policy

continued...
15:00

Experiences and Challenges with Mobile Broadband in Vietnam

Overview of spectrum availability in Vietnam and the future migration path to LTE Feedback from early LTE trials that Future business models for FPT and addressing the digital divide Vu Anh Tu, CIO, FPT Telecom, Vietnam

Achieving Coverage and Capacity in Densely Populated High Rise Buildings

How important is it to have good quality coverage in indoor environments? Can LTE compete with fixed line broadband in these areas? Should offloading be encouraged in indoor environments? Is LTE needed in regions with national broadband network and good WiFi coverage? Dr Shahram G Niri, Director of Global LTE/SAE Strategy & Solution, NEC Europe

PANEL DISCUSSION: Enabling Advanced Services Using the Diameter Signaling Protocol
Understanding how critical diameter is to all IP networks generally Examining the best way to provide cost effectiveness, robust and intelligent solutions for a data-dominated network Scaling the network and making the most efficient use of resources as the subscriber base and traffic grows Comparing different signalling protocols, why has diameter emerged as the industry standard? Ben Volkow, CEO, Traffix Systems

15:20 Afternoon Networking Break & Exhibition Visit 16:20

OPERATOR

15:20 Afternoon Networking Break & Exhibition Visit 16:20

Utilising the 1800MHz Band for LTE and Developing the Ecosystem Examining the Trial Case at Indosat
Results from the LTE 1800MHz trial in Indonesia How key is the 1800MHz band globally for LTE? Will operators that have access to spectrum in the 1800MHz band actually use it for LTE? Ensuring that the 1800 MHz band is seen by the industry and especially device manufacturers as a key band for LTE for which to develop devices for Toni Agus Pribadi, Head of Network Quality Monitoring Division, PT. Indosat, Indonesia

15:20 Afternoon Networking Break & Exhibition Visit 16:20

Ensuring QoS and Protecting Revenues by Turning LTE into RTE (Real Time Engagement)
Analysing the evolution, opportunities, and demands of mobile video Unleash the potential of video by enabling interoperability, one-to-many broadcast solutions Offering key service features to support legacy networks and devices Efficiently delivering the highest quality of service through proactive intelligence and automation Windy Zou Kohl, Senior Vice President, Asia Pacific, Syniverse Technologies, Hong Kong

OPERATOR

PANEL DISCUSSION: What Will be the Role of Small Cells for Increasing Coverage in Remote Areas
Understanding the attraction of smaller cells such as picocells for small communities How important is it for these small cells to be self organising if they are installed in rural areas? Examining WiFi as an alternative to femtocells Dr Shahram G Niri, Director of Global LTE/SAE Strategy & Solution, NEC Europe Haig Sarkissian, Founder & Principal Consultant at Wireless 20/20, USA Tang Xinhong, SVP - Wireless Business Unit, Huawei, China Jesada Sivaraks, Senior Engineer, TOT Corporation, Thailand

Pricing, Policy & QoS

Sponsored by

16:40

Driving the Development of TDD LTE in Asia What are the Benefits of TDD for Operators?
Current WiMAX and TDD deployments in Asia-Pac and globally Examining how operators have to look at TDD as an alternative source of spectrum if there is not enough FDD spectrum available Practical considerations of migrating from WiMAX to TDD LTE What is holding back deployments of TDD LTE lack of spectrum or an undeveloped ecosystem? Claus Hetting, Consultant & Founder, HETTING Consulting, Denmark

16:40

PANEL DISCUSSION: Managing Real-Time Streaming and Video over the LTE Network What are the Challenges for Operators?
Exploring trends and traffic patterns of users how is this expected to change with the introduction of LTE? Understanding the challenge of video on network resources and bandwidth Is LTE enough to be able to cope with the demand for video streaming? Can a video streaming pricing model be implemented to manage traffic on the network? Ronny Haraldsvik, Vice President, Global Marketing, Byte Mobile, USA Anto Sihombing, Head of Service Creation, PT. Telekomunikasi, Indonesia Stephane Teral, Principal Analyst, Infonetics Research, USA Windy Zou Kohl, Senior Vice President, Asia Pacific, Syniverse Technologies, Hong Kong

ANALYST

16:40

Profiting from LTE, Turning the Data Tsunami to your Advantage

Data tsunami is inevitable Future-oriented networks need a lifeboat LTE is a ocean of all wireless technologies convergence Tang Xinhong, SVP Wireless Business Unit, Huawei, China
OPERATOR

17:00

CASE STUDY: LTE Deployment in the 2.3GHz Band Examining the Regulatory Landscape in Thailand
Understanding the 2.3GHz spectrum allocated in Thailand and the conditions for its use What investments have been made in WCDMA, HSPA, and HSPA+ by TOT Corporation? Examining the possibilities for using the 2.3GHz band spectrum for LTE, what are the barriers? Challenges with 2.3GHz inband migration from TDMA to LTE What will the role of small cells be in reaching rural areas and for disaster relief? Jesada Sivaraks, Senior Engineer, TOT Corporation, Thailand

Green LTE Networks

17:00 17:00

Global LTE Pricing Strategies at Play

Examining LTE tariff models in nine countries whats new, what makes sense but beware of the fine print How much of a premium is LTE being priced to 3G? Is there fixed broadband-to-LTE substitution potential, given the latest LTE pricing? Nicole McCormick, Senior Analyst, Ovum, Australia

OPERATOR

Maximising Radio Performance and Energy Efficiency in LTE Networks

Understanding the increased power consumption by the antennae caused by deployment of LTE in higher frequency bands How can power consumption be reduced Analysing the potential improvements in throughput and geographical coverage Impact on operator LTE rollout strategies in rural markets Bo Jonsson, CTO, CellMax

ANALYST

17:20

Leveraging Smart Backhaul for Traffic Engineering and Monetization

Managing the challenge of infrastructure growth investment and unlocking new revenue opportunities Enabling the mobile backhaul network with intelligence through content awareness Utilising analytics and traffic engineering through content awareness Monetization through distributed and localized intelligence and management of packet flows Remus Tan, Director Sales & Product Management, Asia-Pacific, Tellabs, Singapore

17:20

PANEL DISCUSSION: Is LTE Needed in Rural Areas When Operators Can Deploy 3G?
Assessing the demand for mobile broadband in rural communities Is LTE too expensive to deploy in these areas and can 3G meet the capacity needs in these areas? Examining the lack of low cost devices for LTE in the short to mid-term how will this impact the operator strategy? Amrish Kacker, Partner, Analysys Mason, Singapore Toni Agus Pribadi, Head of Network Quality Monitoring Division, PT. Indosat, Indonesia Jeremiah Ratadhi, Manager of Strategic Planning, PT. Indosat, Indonesia

17:20

PANEL DISCUSSION: Operator Initiatives to Improve Energy Efficiency in the LTE Network
Reducing signalling costs for smartphones and optimising resources Analysing how can has the potential to reduce engineering and technical costs Utilising RRH for energy efficiency Examining best practice and deployment scenarios Pradeep de Almeida, Group CTO, Dialog Telekom, Sri Lanka Gusti Ngurah Panca, Head of Technology Acquisition, PT Telkom, Indonesia

OPERATOR

OPERATOR

17:40
OPERATOR

Network Intelligence and Traffic Management Strategies for Service Deliver and Monetisation
Integrating policy control into the LTE network Examining ways in which to manage traffic on the network What is an acceptable level of QoS for different applications and services over LTE? Chang Moon Han, Director, SK Telecom, South Korea

17:40

End of Conference Day 1

17:40

End of Conference Day 1

18:00

End of Conference Day 1

HEAR FROM OUR INDUSTRY LEADING KEYNOTE OPERATOR SPEAKERS

,Thi% i% a! i #"$&a!& c"!fe$e!ce i! &he $egi"! &" d$i(e &he i!d'%&$+ f"$)a$d% a!d di%c'%% &he f'&'$e challe!ge% f"$ "bile "#e$a&"$% &" "!e&i%e !e) &ech!"l"gie% %'ch a% LTE. We a$e deligh&ed &" be h"%&i!g LTE A%ia 2011 a!d l""k f"$)a$d &" )elc" i!g +"' &" Si!ga#"$eMARK LIVERSIDGE, CMO, CSL , HONG KONG

,Thi% c"!fe$e!ce i% &he be%& #lace &" lea$! a!d ee& all "f &he ke+ "#e$a&"$% i! A%iaABHIJIT ROY, HEAD NEW TECHNOLOGY INITIATIVES, RELIANCE INFRASTRUCTURE, INDIA

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

Wednesday 7th September 2011

08:00 - 08:45
Amrish Kacker, Partner, Analysys Mason, Singapore Karim Taga, Managing Director TIME Practice, Arthur D. Little, Austria Bengt Nordstrm, CEO, Northstream, Sweden Charles Moon, Principal Analyst Asia Pacific, Informa Telecoms & Media, Singapore Nicole McCormick, Senior Analyst, Ovum, Australia Stephane Teral, Principal Analyst, Infonetics Research, USA Jayesh Easwaramony, VP, ICT Practice Frost & Sullivan, Singapore Haig Sarkissian, Founder & Principal Consultant at Wireless 20/20, USA Frederic Pujol, Head of Radio Technologies & Spectrum Practice, IDATE, France Claus Hetting, Consultant & Founder, HETTING Consulting, Denmark Dominic Arena, Partner, Spectrum Value Partners, Hong Kong

Dimitris Mavrakis, Senior Analyst, Informa Telecoms & Media, UK

MORNING KEYNOTE PLENARY

09:00

Chairmans Welcome Address

Karim Taga, Managing Director TIME Practice, Arthur D. Little, Austria

12:00

Samsung Commercial LTE Solution: Evolving at One Step Ahead

Experiences in the advanced mobile data markets (3G/4G) Samsung End-to-End LTE Solution LTE commercial experiences IP Hong, Vice President, Head of Marketing Group, Telecom Systems Business, Samsung Electronics, South Korea

09:10

Operator Case Study: Challenges and Opportunities in the 4G World

Michael Lai, CEO, Packet 1 Networks, Malaysia

09:30 09:50

Spectrum and LTE Implementation Challenges in Taiwan

Yi-Bing Lin, Member, Board of Directors, Chunghwa Telecom, Taiwan

Exploring the Commercial Readiness of LTE

Across different spectrum bands, TDD and FDD Business logics for LTE Differentiator is key Erik Ekudden, VP, Head of Standardization and Industry Initiatives, Ericsson, Sweden

12:20

Panel Discussion: How Will the Operator Business Model be Transformed with the Introduction of LTE?
Mike Wright, Executive Director Networks & Access Technologies, Telstra, Australia Norehan Yahya, GM Unified Communications Product & Strategy, Maxis Communications, Malaysia Michael Lai, CEO, Packet 1 Networks, Malaysia Dr. Chul-Heum Yon, VP Network R&D Unit, LG UPlus, South Korea

10:10 11:40

Morning Networking Break & Exhibition Visit

CASE STUDY: LTE Trial Results and Deployment Plans in Korea

Results from LTE field trials and evaluating the deployment roadmap Supporting the existing CDMA and LTE mobile service concurrently Fulfilling consumer demand for high speed wireless data Dr. Chul-Heum Yon, VP Network R&D Unit, LG UPlus, South Korea

12:50

Networking Lunch & Exhibition Visit

Operator Case Studies, M2M & Vertical Markets

Sponsored by

3GPP Standards Session & Self-Organising Networks

Chairman: Adrian Scrase, VP International Partnership Projects, 3GPP, France

Interoperability & Optimisation

Chairman: Stephane Teral, Principal Analyst, Infonetics Research, USA

LTE Deployment & Evolution 3GPP Standards Session

14:10 Chairman: Frederic Pujol, Head of Radio Technologies & Spectrum Practice, IDATE, France 14:10
ASSOCIATION

Operator Case Study Session

14:10

GSM, EDGE & LTE Interworking What is GELTE?

3GPP GSM/EDGE Radio Access Network (GERAN) status report GERANLTE interworking & Service continuity GERAN Priorities - Release 10 onwards Andrew Howell, 3GPP TSG GERAN Chairman, Research In Motion, UK

What is the Cost/GB for LTE? Examining Variables that Can Significantly Reduce the Cost of the LTE Network
Examining mobile broadband traffic forecast patterns Quantifying TCO and ROI: Does LTE reduce the delivery cost for data? Cost comparison between HSPA+ and LTE. How will the wider channels of spectrum likely to be available for LTE change the equation in terms of costs? Should operators charge customers on a MB basis? Dimitris Mavrakis, Senior Analyst, Informa Telecoms & Media, UK

Opening Presentation by Stream Sponsor

Cui Jinglong, Wireless Product Line, Sothern Pacific, Director, Huawei

14:20

The LTE Commercial Launch of Xi in Japan

Objectives of LTE deployment, charging rate, spectrum implications Device roadmap for LTE Achieving coverage and capacity in densely populated urban areas Roadmap for the shutdown of the 2G network Sadayuki Abeta, Director, Radio Access Network Development Department, NTT DoCoMo, Japan 14:30
ASSOCIATION OPERATOR

OPERATOR

3GPP Radio Access Networks LTEAdvanced Status

LTE Features and Release 8/9 ongoing status LTE Network Performance Evaluation LTE-Advanced Key Requirements, Key Features Release 10 & 11 RAN Status Takehiro Nakamura, 3GPP TSG RAN Chairman, NTT DoCoMo, Japan

ANALYST

14:30

Broaden the Way to LTE Is the Industry Ready to Deploy LTE on a Mass Scale?
Overview of progress in the LTE ecosystem on a global scale Continuous innovation and development Examining the booming LTE ecosystem in terms of equipment and devices Dr. Gang Han, LTE Marketing Director, ZTE, China

14:40

CASE STUDY: LTE Strategy: Preparing for LTE Deployment

What are the key drivers determining your LTE strategy? Spectrum strategy: should we go for quantity or quality? LTE performance: What should operators and customers expect? Selecting the optimum LTE rollout strategy Target networks for 2015-2020 Stein Erik Paulsen, Technology Strategy, Telenor Group, Norway

14:50
ASSOCIATION

OPERATOR

14:50
ASSOCIATION

3GPP Core Network migration towards the Evolved Packet Core

3GPP Core Network up to Release 10 Network optimisation for IP traffic Voice over both CS and PS Release 11 & future CN trends Atle Monrad, 3GPP TSG CT Chairman, Ericsson, Norway

Enabling Mobile Broadband Operations and Evolution

Overview: Technology challenges and focus areas beyond LTE launch Future RAN developments and antenna design Global device requirements and capabilities Next generation operations requirements Philipp Diebert, Executive Programme Manager, NGMN Alliance, Germany

SUPPORTED BY ALL THE TOP TIER 1 VENDORS

,LTE A%ia i% a g$ea& #lace &" d" b'%i!e%% )i&h &he e!&i$e LTE C" '!i&+ '!de$ "!e $""fJOACHIM HALLWACHS, VP M & BD, ACCELERATED NETWORKS, DESIGNART NETWORKS, USA

,H'a)ei i% #$"'d &" be back a% Dia "!d S#"!%"$ a& LTE A%ia, i& ha% #$"(ided &he i!d'%&$+ )i&h a #$"fe%%i"!al #la&f"$ &ha& all")% idea% &" fl") a!d b$idge% &" be b'il&. I& i% !" d"'b& &he "%& a!&ici#a&ed LTE e(e!& i! A%ia.Pac &hi% +ea$LIM CHEE SIONG, SOUTHERN PACIFIC REGIONAL CMO, HEAD OF STRATEGY & MARKETING, HUAWEI

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

Operator Case Studies, M2M & Vertical Markets Sponsored by Huawei

15:00

3GPP Standards Session & Self-Organising Networks

continued...
15:10

Interoperability & Optimisation

continued...
15:10

The Market View of LTE Roll-Outs - Will LTE Boost or Cut ROIs?
What are the direct and hidden costs of LTE rollouts? Can vendors fulfil technology promises? Are there opportunities beyond selling broadband services, already a highly competitive market? What is a realistic timescale for the LTE ecosystem to be in place? Richard Kramer, Managing Director, Arete Research, UK

ASSOCIATION

ANALYST

Key Drivers for 3GPP Success; Services Evolution, Convergence and the Switch to Packets
IMS the service platform for operators Multimedia Telephony Policy Control evolution Access discovery and selection Machine Type Communications Regulatory features Balazs Bertenyi, 3GPP TSG SA Chairman, Nokia Siemens Networks, Germany

PANEL DISCUSSION: Is There any Need for LTE if there is a National Fibre and WiFi Network?
Assessing the network capacity that will be required outside the home in densely populated areas Will current networks coupled with offloading solutions such as femtocells and WiFi meet consumer demand? Examining the impact that video will continue to have on the network how essential is LTE for coping with the demand for data? Remus Tan, Director Sales & Product Management, AsiaPacific, Tellabs, Singapore Randall Schwarz, Founder & Principal Consultant at Wireless 20/20, USA

15:20

PANEL DISCUSSION: Assessing the Cost for deploying LTE - Should Operators Wait for the Technology to Mature?
Evaluating the cost of LTE and other system upgrades needed as a result Achieving a trade off between meeting capacity demand and waiting for the cost of deployment to go down What is the tipping point for operators to justify the cost of rollout? Are operators in Asia driven more by capacity than cost? Dimitris Mavrakis, Senior Analyst, Informa Telecoms & Media, UK Vu Anh Tu, CIO, FPT Telecom, Vietnam Stein Erik Paulsen, Technology Strategy, Telenor Group, Norway Datuk Abdul Ghani, Chairman, AsiaSpace, Malaysia Bengt Nordstrm, CEO, Northstream, Sweden

15:30 Afternoon Networking Break & Exhibition Visit

M2M & Vertical Markets Focus

16:30

OPERATOR

Examining the Concept of the Internet of things What are the Emerging M2M Services?
Understanding the different segments of M2M communications such as health, telematics and security Analysing the increasing amounts of data being transmitted and the evermore complex applications What are the potential new revenue streams for operators? Norehan Yahya, GM Unified Communications Product & Strategy, Maxis Communications, Malaysia

15:30 Afternoon Networking Break & Exhibition Visit Chairman: Claus Hetting, Consultant & Founder, HETTING Consulting, Denmark

OPERATOR

LTE Optimisation & SON

16:30

Managing and Ensuring QoS Over Multiple Networks for Different Types of Services
Video streaming now makes up 35% of mobile data, but there are 50% cost per bit reduction from HSPA to LTE Difference between time to launch for UMTS and LTE time between pre-deployment testing is now significantly reduced Having the right tools to monitor, manage and troubleshoot service affecting issues in the network Examining composite KPIs which allows carriers to simplify their KPIs without losing the detail when it is needed Masaaki Koga, GM - Industry Standards Department, KDDI, Japan

15:40 Afternoon Networking Break & Exhibition Visit Chairman: Haig Sarkissian, Founder & Principal Consultant at Wireless 20/20, USA 16:40
OPERATOR

16:50

Strategies for Monetising M2M Services with LTE

Developing the right products for enterprises How important is it of have ubiquitous network coverage? Feedback from early business models for monetising M2M over LTE Examining B2B2C applications and impact on business models Possibilities with cloud services Abhijit Roy, Head New Technology Initiatives, Reliance Infrastructure, India

Re-defining the WiMAX strategy how should operators address this challenge? Strategies for the migration to TDD LTE Datuk Abdul Ghani, Chairman, AsiaSpace, Malaysia

OPERATOR

CASE STUDY: Examining the Implication of Changes in Radio Technologies for Mobile Operators

OPERATOR

16:50

Interoperability and Mobility Between HSPA and LTE

Importance of having a very good fall back network during early LTE rollout Will fall back to HSPA be possible for early LTE deployments? Examples of how will different services be impacted differently due to loss of LTE coverage e.g. video. Will it be as severe as going from 3G to EDGE? Do operators need HSPA+ as a fall back network or are current 3G networks enough? Puneet Garg, VP Wireless Planning, Bharti Airtel, India

17:00

LTE Solutions for the Explosion of Mobile Data and Converged Services
Mobile industry and global market trends Samsung's customerized LTE deployment experience Samsung's vision for future telecommunication business Byoungho Lee, Director, Samsung Electronics, South Korea 17:10

PANEL DISCUSSION: Should M2M Services be Such as Smart Metering be Migrated to 3G or LTE?
How much capacity is estimated to be needed for emerging M2M services? What are the benefits of having cert Should operators be readying customers for the switchover to 3G or LTE? How easily can M2M services be migrated Security considerations with LTE is the network ready for M2M services? Norehan Yahya, GM Unified Communications Product & Strategy, Maxis Communications, Malaysia Abhijit Roy, Head New Technology Initiatives, Reliance Infrastructure, India Chandan Ghosh, Head Carrier Wholesale & Long Distance (Voice & Data), Aircel, India

LTE Device Introduction

17:20
OPERATOR

Building Scale Within the Devices Market with E-Readers, Tablets and Embedded Devices for LTE
Difficulties with adding wireless connectivity to a device? How will new devices work and behave on the LTE network Knock-on implications for multi-frequency, multi-band chips Will these devices drive subscribers to LTE if they are exclusive to the LTE network? When will be see multi-device offerings from operators? What is the 1st generation chipset functionality? Senior Executive, Renesas Mobile

OPERATOR

17:10

PANEL DISCUSSION: What is the Impact of Introducing LTE into mature HSPA, GSM and EDGE Networks?
What are the risks from deploying multiple network technologies on performance and customer experience? What are the opportunities to support technology based coverage zones and is this an effective strategy for the introduction of new services Assessing the impact of deploying LTE whilst still supporting legacy networks Should legacy networks be switched off as customers are migrated to LTE? Matt McCann, Principal Engineer, CMO Office, Tekelec, USA Masaaki Koga, GM - Industry Standards Department, KDDI, Japan Dr. Gang Han, LTE Marketing Director, ZTE, China

17:40

Innovation in LTE Consumer Devices

Consumer centric design in LTE devices Creating business opportunities through device band support Matt Gaskell, Global Program Manager, Mobile Computing Emerging Devices, Nokia, Finland 17:30

Enterprise Services Over LTE Can Services over WiMAX be Migrated to LTE?
Examining the uptake of WiMAX services by business users Exploring current enterprise services what are the needs for products/services and data requirements? ARPU from business users compared to consumers Is there a demand for LTE? Chandan Ghosh, Head Carrier Wholesale & Long Distance (Voice & Data), Aircel, India

18:00

PANEL DISCUSSION: Is a Voice Service Essential for Early Deployments of LTE?

How ready is VoLTE - can operators with IMS already upgrade the network easily to provide IMS voice? How important is it to have voice at the start of the network launch Examining handover to legacy networks and OTT voice as an alternative solution Richard Kramer, Managing Director, Arete Research, UK Jeremiah Ratadhi, Manager of Strategic Planning, PT. Indosat, Indonesia Ian Maclean, VP- Solution Strategy, Mavenir Systems Matt Gaskell, Global Program Manager, Mobile Computing Emerging Devices, Nokia, Finland

OPERATOR

OPERATOR

17:30

Optimising the Mobile Network with Single RAN Technology

Understanding the advantages of a muti-standard platform Abilities for efficiently managing the spectrum and introducing any new technology on top of existing wireless access Can operators reduce the cost per bit with Single RAN? Gusti Ngurah Panca, Head of Technology Acquisition, PT Telkomsel, Indonesia

OPERATOR

17:50

End of Conference

OPERATOR

17:50

End of Conference

17:50

End of Conference

SUPPORTED BY ALL OF THE TOP TIER 1 VENDORS

,I! &hi% e*i%&i!g e$a "f &he "bile b$"adba!d, LTE i% "!e "f &he h"&&e%& &"#ic% "f i!&e$e%& f"$ all &he %&akeh"lde$% i! &he &elec" % i!d'%&$+ if !"& &he h"&&e%&. AND, I!f"$ a LTE f"c'%ed e(e!&% )i&h a g""d c"(e$age "f &he i #"$&a!& &"#ic%, a )ide $a!ge "f a&&e!da!ce i! all le(el% a!d g""d ge"g$a#hical c"(e$age ha(e bee! a leadi!g e(e!& a!d a ke+ #la&f"$ f"$ NEC'% LTE/SAE gl"bal b'%i!e%% a% %#"!%"$ a!d e*hibi&"$% i! &he la%& %e(e$al +ea$%DR SHAHRAM G NIRI, DIRECTOR OF GLOBAL LTE/SAE STRATEGY & SOLUTION, NEC EUROPE

,LTE A%ia i% "!e "f &he be%& "##"$&'!i&ie% &" ee& i!d'%&$+ leade$% f"$ LTE. We d" g$ea& b'%i!e%% a!d !e&)"$ki!g he$eIP HONG, VICE PRESIDENT, HEAD OF MARKETING GROUP, TELECOM SYSTEMS BUSINESS, SAMSUNG ELECTRONICS, SOUTH KOREA

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

TELECOMS.COM INTERVIEW ZONE

Interviews with the most highly respected operators and visionary thought leaders in the region. Come and take part in expressing your perspective on the path to LTE If you are interested in being interviewed at LTE Asia, please contact Tim Banham at tim.banham@informa.com or on +44 (0)20 7017 5218.

MEETING ROOM VILLAGE

OFFICIAL PUBLICATION BY TELECOMS.COM

Telecoms.com and MCI are the official media partners for the LTE World Series. Ensure you raise your profile by advertising in the official publication, which will be circulated to all event attendees. If you would like to be featured in the official LTE publication at LTE Asia, please contact Tim Banham at tim.banham@informa.com or on +44 (0)20 7017 5218.

6 16

Press & Media Zone

TWITTER FOUNTAIN
Ask questions and provide your feedback using the unique event hashtag: #LTEAsia. See how delegates have been responding to the presentations and discussions at the conference, but visiting the twitter fountain in the exhibition

6 8 R 7 9 17

,Y"' c"'ld $eall+ %ee &he e!e$g+, f"c'% a!d c" i& e!& f"$ LTE a& &he e(e!&AH, GSA

10 R 13 R

Exhibition Opening Hours:

Tuesday 6th September: 08:15 - 17:50 Wednesday 7th September: 08:15 - 17:50

Speaker VIP Lounge

Participating Operator Companies in 2010!

ALTEL JS Azercell BSNL B-Mobile Celcom Axiata Berhad China Mobile Chunghwa Telecom Clearwire CSL CTM Macau Dialog Telekom/Axiata Group FarEastTone FPT Telecom Globe Telecom Happy Communications Hutchison Telecom International Idea Cellular JSC ALTEL LG Telecom Maxis MTR Hong Kong NCIC NTT DOCOMO PCCW PT Indosat Reliance Infratel Orascom Telecom Qatar Telecom QMax Reliance Communications SmarTone-Vodafone ShanghaiMCC Smart Communications Inc. Sistema Shyam Teleservices SK Telecom Taiwan Mobile Telekom Brunei Starhub Telenor Vinapone Viettel Ulusnet U Mobile Sdn Bhd

Exhibitors Confirmed so Far:

ENTRANCE

REGISTRATION

BREAKOUT R

Diamond Sponsor:

Platinum Sponsors:

Gold Sponsor:

Silver Sponsors:

Bronze Sponsors:

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

MEETING ROOM VILLAGE

Private meeting rooms in the exhibition are and close to the conference keynote room are the ideal please to hold client meetings with the high number of attendees from operator companies. In 2010, 61% of the delegates were from operator companies and 43% of the delegates were CxO/VP/GM/Board level, making LTE Asia the ideal place to do business! LTE Asia is a focused event where operators come to learn and discuss the challenges surrounding the migration to LTE and large enough for suppliers to hold a large number of meetings with key high level operator attendees from across the region. For further information on meeting rooms, please contact Elizabeth Carter on +44 (0) 20 7017 5829 or at elizabeth.carter@informa.com

KEYNOTE PLENARIES

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ENTRANCE TO CONFERENCE

SPEAKER VIP LOUNGE

The speaker VIP lounge is exclusive to speakers at LTE Asia. This service and relaxation area is used by 100+ speakers, including mobile operators and service providers from across the region. To sponsor the Speaker VIP Lounge, please contact Elizabeth Carter on +44 (0)20 7017 5829 or at elizabeth.carter@informa.com

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CAFE & MEETING HUB

PRESS & MEDIA ZONE

A fully equipped press zone will allow you to maximise your PR opportunities. You will be able to organise meetings with key industry journalists and issue press releases. For press and PR enquires, please contact Dan Cole on +44 207 017 4873 or daniel.cole@informa.com

P3
P4
P2

P7
P8

EXHIBITION PODS

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P6

ccpu

P5

Limited budget? Exhibition Pods are a great business opportunity for developers and start ups to showcase the best of what they can offer to the market onsite at LTE Asia! For further information on pods, please contact Elizabeth Carter on +44 (0) 20 7017 5829 or at elizabeth.carter@informa.com

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Position your Company as a Leader in LTE!
Informa Telecoms and Media have an unrivalled reputation for attracting decision making delegates from operator companies from across the globe.
Informas extensive database coupled with strong industry support with prestigious industry associations and trade press guarantees an audience of high calibre making the LTE World Series an unrivalled and must participate opportunity for all LTE players. Raise your companys profile and demonstrate your expertise before a valuable group of key and potential customers.

,Thi% c"!fe$e!ce i% &he be%& #lace &" lea$! a!d ee& all "f &he ke+ "#e$a&"$% i! A%iaAR, RELIANCE INFRASTRUCTURE, INDIA

For further information please contact:

Elizabeth Carter, Sales Manager E-mail: elizabeth.carter@informa.com | Direct Tel: +44 (0) 207 017 5829

ROOMS & CUSTOMER MEETING VILLAGE

Registration Sponsor:

Badge & Lanyard Sponsor:

Delegate Bag Sponsor:

Eco Sponsor:

Chill Out Zone Sponsor:

Panel Sponsors:

For sponsorship & exhibition queries please contact:

Elizabeth Carter, Sales Manager, +44 (0)20 7017 5829 elizabeth.carter@informa.com

For speaking opportunities please contact:

Sabah Hussain, Research Manager +44 (0) 20 7017 5607 sabah.hussain@informa.com

For marketing opportunities please contact:

Daniel Cole, Marketing Executive, +44 (0)20 7017 4873 daniel.cole@informa.com

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

2011 LTE World Series Events Calendar

NETWORKING OPPORTUNITIES
Aside from the unrivalled educational experience you will receive from attending the LTE Asia 2011, you will also benet from an array of key networking opportunities:
(LTE is a trademark of ETSI)

8th - 9th November 2011 Fairmont Hotel, Dallas, TX, USA

15th - 17th November 2011 Royal Garden Hotel, London, UK

18th - 19th October 2011 Le Meridian, London, UK

Online networking tool

Providing you the opportunity to network pre, during and post conference.

Conference workshop
Network and hear from key individuals on a more personal level.

Speed networking

MENA2012
(LTE is a trademark of ETSI) (LTE is a trademark of ETSI) (LTE is a trademark of ETSI)

A chance to meet your peers in a fun, informal atmosphere, taking the concept of speed dating into the business arena.

17th - 18th April 2012 Windsor Barra Hotel, Rio de Janeiro, Brazil

30th April - 1st May 2012 Jumeira Beach Hotel, Dubai, UAE

23rd - 24th May 2012 CCIB Barcelona, Spain

Networking refreshment breaks

Meet your industry colleagues and discuss their views on the market over a tea or coffee.

Networking luncheon
LTE World Series webinars is a new service brought to you by the producers of LTE World Series.. Webinars combine the marketing benefits associated with our events and those of the unparalleled global reach of our collective online communities including the worlds foremost telecoms news site telecoms.com. Simple yet effective, webinars are powerful and proven sales leadgeneration tools allowing you to broadcast a focused, in-depth message and interact with a highly-qualified audience at a fraction of the cost & time involved in live presentations.

Take the opportunity to relax and meet new faces over lunch at our networking luncheon.

Keep Upto Date with All the Latest News from the LTE World Series!

LTE Webinar Programme

Digital Dividend & Spectrum Regulation Data Pricing for Mobile Network Operators Policy Control and Service Personalisation Next Generation Core Networks IPv6 Networks & LTE Open Development and Net Neutrality Delivering Voice Over LTE Evolution to Multi-Standard Radio Femtocell Deployment Next Generation Backhaul Self-Organising Networks Smartphone Performance Optimisation Power Consumption & Network Optimisation Mobile Offload Solutions
Call today to find out more on how our webinar programme can satisfy your lead-generation demands. Email: elizabeth.carter@informa.com Tel: +44 (0) 207 017 5829

Network with our LTE Community at www.lteconference.com/linkedingroup

Read our LTE Series News Blog at http://lteconference.blogspot.com

Follow us at www.twitter.com/LTEWorldSeries

World Series

WEBINARS
The time & cost-effective solution to gaining global brand recognition and capturing qualified sales leads from the global LTE community...

Watch ALL the Latest Event Highlights and Interviews at www.youtube.com/LTEWorldSeries

Hear ALL the Latest LTE News on your Mobile Device though the LTE World Series Podcast Series! Visit www.lteconference.com/podcasts

Post Conference Workshop September 8, 2011

Agenda
Session 1 Challenges for the Emerging 4G Market Strength of the Market Demand Confusion of the Technology Choices Dealing with the Mobile Broadband Traffic Tsunami Challenge of Getting Projects Financed Session 2 Process for Developing a Successful Business Case Gathering the Input Parameters Penetration for a 4G Business Case Service Planning Gather the Target Market Broadband Wireless Access Statistics Ad Hoc Services Determine the Spectrum & VoIP Bandwidth to Be Used Value Added Services Determine the Technological CPE Assumptions Parameters to Calculate Range Sensitivity Analysis of a 4G and Capacity Business Case Customize Financial Assumptions Review of CapEx Determine CapEx Assumptions Review of OpEx Service and Market Planning for a Analysis of Total Cost of 4G Operator Business Case Ownership Market Planning Sensitivity Analysis of a 4G Competitive Analysis Business Case Coverage Roll Out Plan Session 4 Technology Choices and 4G Business Cases Comparison of HSPA+, WiMAX, LTE-FDD, LTE-TDD business cases Transitional Business Cases 1. When or If to Transition 2. 3G Operator- Transition from 3G to LTE 3. WiMAX Operator- Transition from WiMAX to LTE 4. NEW Operator- What technology to build Session 5 Case Studies and Business Plan Optimization Analysis of ROI, NPV Free Cash Flow and Financials Business Plan Optimization Developing a Winning Business Case

Developing Successful Business Cases for 4G Networks, and Getting Them Financed
Led by Haig Sarkissian & Randall Schwartz, Principal Consultants, Wireless 20/20, LLC

Workshop Objectives
With financing for 4G network developments in the current climate at a premium, developing a successful business case is more important than ever. An operator not only must understand the multitude of technical and financial parameters that go into building a complete business case, but they must also understand the confusing technology options in todays emerging 4G market. This workshop will look at the key success factors for building a winning business case, and understanding what it takes to get networks financed. We will also look at understanding the emerging technologies for HSPA+, WiMAX, LTE-FDD, and LTE-TDD. In addition, we will review case studies for comparing the technologies in a single deployment and transitional business cases to help understand the optimal time for operators to transition from 3G to 4G. The emphasis of this hands-on business planning workshop will be the go-to-market services and pricing strategies for business and consumer markets. Wireless 20/20 will leverage its WiROI Business Case Analysis Tool to present informative and engaging case studies of 4G network initiative and demonstrate the key success factors in developing a winning business case. Attendees will have the opportunity to develop their own business case during this hands-on workshop.

About Your Workshop Leaders

Randall Schwartz has been a key participant in the broadband wireless market for the last 15 years. He is a partner at Wireless 20/20, a leading 4G broadband wireless networks consulting group and the developer of the WiROI Business Case Analysis Tool. He brings 20 years of experience in the wireless industry. Haig Sarkissian has over 25 years of telecommunications experience spanning across the wireless communications value chain. Prior to establishing the consulting firm Wireless 20/20, Sarkissian enjoyed a long career in the wireless and semiconductor industries. He has helped over 50 operators worldwide develop 4G business cases and gain financing for their network deployments.

Booking Hotline: +44 (0)20 7017 5505 or visit: www.lteconference.com/asia

Spectrum Uncertainty Reinforces the need to Identify LTE Core Bands

Julian Bright, Senior Analyst, Informa Telecoms & Media

From Informa Telecom Academys School of LTE & Advanced Communications

The availability of spectrum is a key concern for operators as they formulate their LTE-deployment plans. There is widespread uncertainty among regulators and operators as to which bands will become available and when, and the likely effect will be to create doubt throughout the supply chain regarding which bands should be the focus for the development of equipment and devices. Operators that are eager to deploy LTE have to make choices based on current availability of spectrum, rather than waiting for new bands to be licensed or for capacity to be freed up. Those planning to deploy in the future have to formulate their plans against a background of uncertainty about spectrum availability and timelines. Defining a large number of bands and band combinations for LTE has helped broaden the options for its deployment, but it risks creating a level of fragmentation that can slow the flow of investment and the drive to bring products to market. Core bands for LTE appear to be 700MHz, 800MHz, 1800MHz, 2100MHz, 2500MHz and 2600MHz. But a more detailed picture will emerge only as factors such as the scale and speed of deployments are taken into account, along with considerations such as the choice between FDD and TDD modes, the plans of regulators to make spectrum available and aspects such as vendor commitments and cost implications. In this way, it should be possible to identify a set of core bands that can help the industry fully exploit the potential of LTE technology. The region with the most diverse range of bands for LTE is Asia Pacific, where operators plan to use 10 of the available spectrum bands

LTE Training programmes at

LTE ASIA
2011

Informa Certified LTE Radio Planning Professional

Date: 5th - 8th September 2011
The Informa Certified LTE Radio Planning Professional programme provides a detailed look at LTE, concentrating on RF network planning, design and implementation, but also giving valuable insights into LTE efficiency, cost analysis against service propositions, and the effect of LTE adoption on the overall business plan. The Mentum Planet LTE radio planning tool and Symena Capesso optimization tool add real value to the hands-on planning and analysis exercises. Successful completion of the end of course exam will demonstrate you have the knowledge and practical skills to plan an efficient LTE radio network or contribute significantly to the planning and implementation of your organisations LTE strategy.

Answered all my questions on LTE and Radio Planning. The best course I have taken in telecoms, highly recommended KL, Andrew

LTE Explained
Date: 5th September 2011
This session begins with a discussion of the main requirements for broadband wireless networks and how LTE proposes to meet those requirements. The business of LTE and the evolution of mobile broadband are examined, and comparisons are made with HSPA and WiMAX systems. LTE services are discussed and then used to describe the capabilities required of the radio and core network components. The architecture of the LTE network (SAE) is explained and the functions of each of the network elements are discussed. The radio interface is based on OFDMA and supports advanced features such as MIMO and interference management - these concepts are explained in basic terms, as well as the topic of IMT spectrum allocation. Overall, you will gain a good appreciation of the drivers behind the adoption of LTE technology, as well as the architecture and operation of the LTE system - including an overview of the main features of the OFDM based radio interface that determines the capability of the technology.

LTE: Early Mover Strategies

www.informatandm.com/ltestrategies
LTE: Early Mover Strategies will offer key insights into the advantages and disadvantages of launching LTE early. The analysis provides an in-depth examination of how and why some operators have chosen to launch this 4G technology ahead of their rivals.

Really useful and enjoyable course RH, Motorola

LTE Technical Overview

Date: 6th - 7th September 2011
This course is designed for the delegate who requires a more technical insight into the operation of LTE, both the radio interface and system architecture are covered in detail. The delegate attending this training programme will gain an in depth appreciation of the architecture and operation of the LTE system including the OFDM based radio interface. The physical layer section includes topics such as OFDMA, SC-FDMA and advanced antenna techniques including MIMO. The functions of the eNB, MME, sGW and the standard interfaces X2 and S1 are explained and the overall operation of the SAE is demonstrated with example procedures.

LTE Spectrum Strategies and Forecasts to 2016

www.informatandm.com/ltespectrum
LTE Spectrum Strategies and Forecasts to 2016 provides a global map of spectrum for LTE network rollouts, analyses the impact of spectrum choices and identifies a set of core bands for LTE. The report contains detailed and extensive LTE data for 55 countries including subscription forecasts, launch dates and spectrum bands, and penetration forecasts. Official Research Partner: Blog: www.intelligencecentre.net Website: www.informatandm.com Twitter: @informatm

Excellent course, exactly what I was looking for AL, Airspan

For more information and to register contact us on:

Web: www.schooloflte.com
Email: trainng@telecomsacademy.com, Tel: +44 (0)20 7017 4144

SUPPORTED BY THE ENTIRE ECOSYSTEM ACROSS ASIA-PACIFIC!

Official Research Partner Official Online News Service Official Publication Strategic Partner

How to Register for

6-7 September 2011

Official Media Partner

Official TV Partners

Official News Service Partners

Suntec, Singapore
Co-Located with:

Research Partner

Analyst Partners

(LTE #+ a ,*ade&a*$ ( ETSI)

5th September 2011

Participating Organisation

Previous Participating Operator Companies

Visit the website: www.lteconference.com/asia Telephone the bookings hotline: +44 (0)20 7017 5506 Email customer services at: ITMevents@informa.com Dont forget to quote your VIP code when you register:
SH/DC/LC/LB/TR, Event Code: I2ZU8
Price before 22nd July 2011
Complete Event
(includes 2 day LTE Asia conference, analyst breakfast briefing sessions, Broadband Traffic Management Focus Day and Post-conference workshop)

Price after 22nd July 2011

USD 3,799

USD 3,099

3 Day Conference
(includes 2 day LTE Asia conference, analyst breakfast briefing sessions and Broadband Traffic Management focus day)

USD 2,699

USD 3,099

2 Day Conference
(includes 2 day LTE Asia conference and analyst breakfast briefing sessions)

USD 1,799

USD 1,999

To claim one of the limited FREE operator passes, please visit: www.asia.lteconference.com*
Broadband Traffic Management Focus Day Full Day Post Conference Workshop
USD 999
USD 649

USD 1,199
USD 849

I am a member of an endorsing association and entitled to a 15% discount

I am unable to attend, please send me access to details to view the documents online at 325 + VAT @ 20% = 390

Accomodation: The cost of accomodaton is not included in the conference fee, however, please visit the event website for discounted accomodation options and prices Free Operator Passes: *Name and contact details will be required to reserve your free place. You will be notified on whether your application has been successful. You may be asked for your business card to confirm eligibility.

Previous Supporting Companies

How to Register for

LTE Training programmes at

LTE Asia 2011

Visit the website: www.schooloflte.com To register contact: training@telecomsacademy.com Tel: +44 (0)20 7017 4144
Informa Certified LTE Radio Planning Professional 5th - 8th September 2011 - (I3D8R) Media Partners LTE Explained - (I3D8P) 5th September 2011 LTE Technical Overview - (I3D8Q) 6th - 7th September 2011
USD 3,740 USD 2,125 USD 1,290

Endorsing Associations

These courses are available in-house. For more information contact Helen Robinson at helen.robinson@informa.com or on +44 (0)20 7017 4837

TERMS AND CONDITIONS Booking Details: All registrations are subject to our terms and conditions which are available at www.asia.lteconference.com. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. Registration confirmation: All registrations are subject to acceptance by Informa Telecoms & Media which will be confirmed to you in writing (usually by email). Payment requirements: See above for payment options. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Cancellation Policy: Cancellations received in writing before 26th August 2011 will be subject to a service charge of $200. The full conference fees remain payable on and after 26th August 2011. Substitutions are welcome at any time.

Booking Hotline: +44 (0)20 7017 5506 or visit: www.lteconference.com/asia