PROJECT REPORT

AT

MALNAD TECHNOLOGIES, BANGALORE.

A Project Report submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)
TO

MADURAI KAMARAJ UNIVERSITY, MADURAI

BY

ANIL KUMAR
Reg. No. A8751110
Under the guidance of

Dr. MANITA D. SHAH

Ramaiah Institute of Management Studies

BANGALORE.

June 2008

1
 CERTIFICATE
This is to certify that the project report at

MALNAD TECHNOLOGIES, BANGALORE

Submitted in partial fulfillment of the requirement for the award
of the degree of
MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

MADURAI KMARAJ UNIVERSITY, MADURAI

Is a record of bonafide training carried out by

ANIL KUMAR

Under my supervision and guidance and that no part of this

report has been

submitted for the award of any other Degree / diploma /

fellowship or similar titles or prizes.

FACULTY GUIDE

Signature:

Name: Dr. Manita D. Shah

Qualification: Signature & seal of the learning

2
 center.

STUDENT’S DECLARATION

I hereby declare that the Project Report conducted at

MALNAD TECHNOLOGIES, BANGALORE

Under the guidance of

Dr. Manita D. Shah

Submitted in partial fulfillment of the requirements for the Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

MADURAI KAMARAJ UNIVERSITY, MADURAI

Is my original work and the same has not been submitted for the award of any other
Degree / Diploma / Fellowship or other similar titles or prizes.

Place:-Bangalore ANIL KUMAR

Date:- Regd. No.

A8751110

3
 ACKNOWLEDGEMENT

I extend my special gratitude to our beloved director Dr. Pattabhiram and Dean,

NIAM Training Officer Mrs. Leela G. for inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide

Dr. Manita D. Shah of Ramaiah Institute of Management Studies, Bangalore for

her valuable guidance and constructive suggestions in the preparation of project

report.

I extend my gratitude to MALNAD TECHNOLOGIES. And the Business

Development Manager Mr. M. Kaleem and all my colleagues, friends for their

encouragement, support, guidance and assistance for undergoing industrial

training and for preparing the project report.

ANIL KUMAR

4
 CONTENTS

CHAPTER 1 INTRODUCTION
8-14
1.1 General introduction about the sector.
8-9

1.2 Industry profile.

a. Origin and Development of the industry.

10

B. Growth and present status of the industry.

10-11

c. Future of the industry.

12-14

CHAPTER 2 PROFILE OF THE ORGANIZATION

15-27
2.1 Origin of the Organization
15-19

5
 2.2 Growth and development of the organization
20

2.3 Present status of the organization

21

2.4 Functional Department of the organization

22

2.5 Organizational structure and organization chart

23

2.6 Product and service profile of the organization

24-26

2.7 Market profile of the organization

27

CHAPTER 3 DISCUSSION TRAINING

28-33
3.1 Students work profile (role and responsibilities)
28-30

3.2 Description on live experience

31

3.3 Student contribution to the Organization

33

CHAPTER 4

STUDY OF SELECTED RESEARCH PROBLEM

34-48

6
 4.1 Statement of research problem
35

4.2 Statement of research objectives

36

4.3 Research design and methodology

37-39

4.4 Analysis of data

40-46

4.5 Summary of findings

47-48

CHAPTER 5 SUMMARY AND CONCLUSIONS

49-52
5.1 Summary of learning experience
49

5.2 Conclusions and recommendations

50-52

Questionnaire
53-55

53-55

Annexure and Bibliography 56

7
CHAPTER- 1

INTRODUCTION

8
INTRODUCTION

This first chapter presents the introduction to the birth and growth of online marketing

with the uses of blogs, portals, website and online advertisement.

1.1 General Introduction about the Sector :

The Internet has opened up new opportunities for companies to market and sell their

products online. In the early days of Internet marketing and still some of the more widely

used methods are Pop-ups and Banners. Earlier research and academic studies have

proven these methods of being perceived as irritating and more or less ignored. With

this in mind, marketers have been searching to find new and alternative ways of

marketing, in addition to the traditional methods. Eventually, when the trend of blogs and

communities began growing, so did the companies interests towards them. Because of

the new possible forms of marketing online, and due to the companies

Increasing effort of receiving better value regarding their advertisement budget, the

purpose of this thesis is to examine if marketing on sites such as blogs and communities

are more positively perceived upon among Internet users. In some cases, this has been

examined in relation to the more traditional means of online marketing. The empirical

9
data needed was gathered quantitatively through the questionnaire, based on the

consumer point of view of this matter. As it became difficult to attain any response from

users of internet blogs, the study became more focused on communities and forums.

The survey was placed on the communities within current areas of interest.

Furthermore, a conceptualization was made out of the theoretical chapter, and was used

for the analyzing of the data.

The results indicate that a majority of the respondents are more positive towards

advertisements on blogs and communities, as well as customized advertisements within

these mediums. It was further found that these advertisements did not disrupt the

surfer’s flow as much as traditional mediums. The findings also show that a majority of

the

respondents are aware of online advertisements in general, and just as many have

developed a dislike towards them. However, the male respondents have a more positive

view of advertisements on blogs and communities, than the female. The same finding

appeared in regard to tailored ads; while male consumers consider these as more

acceptable, the female respondents have an indifferent opinion. To the question of why

advertisement on these mediums were more regarded upon, the most common

response was due to these ads being considered as more related to their interests.

Conclusively, tailored ads that are developed and placed in relation to the website and

its content have a larger effect on Internet users, than do random advertisements.

10
1.2 INDUSTRY PROFILE:

Origin and development of the industry

The internet as we know it took off during the early 1990s, when the World Wide Web

(WWW) protocol was invented, and has since then become incorporated as the

backbone of advanced economies such as North America and major parts of Europe

and Asia. Around 1.3 billion people were estimated to use the Internet at the end of

2007 (Internet world stats, 2008). In relation to the world’s population, this gives 20 % as

a total amount of the world’s Internet users. While the less developed countries show a

very low percentage, the developed countries have shown a 120 % annual growth in

Internet use during the past seven years (Internet world stats, 2008). Ever since the

creation of the Internet, the world of business has changed greatly with a redefinition in

areas like marketing and customer relations (Taylor quoted in Wright, 2006). This

medium opened up the doors for the conditions of conducting business through

electronic methods. The growth of the internet eventually lead to hundreds of thousands

of companies setting up shops online, gaining millions of consumers worldwide as their

customers. In the early days, the average computer user might not have been able to

11
use the Internet as we use it today. With the arrival of easy-to- use web browsers, this

medium went from being an advanced, text-oriented, and specialized application into a

massive multimedia tool on a global scale (Dholakia et al, 2002). Some early

speculators like Hein and Rich (1997) quoted in Goldsmith and Lafferty (2002)

suggested that advertising on this medium would be more effective due to its interactive

nature. At that time, the most used marketing channels were banner advertisements.

Although the Internet users click through-rate of this marketing method went from 30 %

in 1994 to 0.3 % in 2002, marketers still spent many billions of dollars each year on

Internet advertising with banners (Goldsmith and Lafferty, 2002).

b. Growth and present status of the industry

The on line marketing is passing through the best situation in its history. This is

due to the combination of long term changes, such as growing diversity of

information technology and the arrival of new or updated technology, notably the

Internet. Consumers have become better informed than ever before, with the

result that some of the traditional methods of doing marketing and buying the

products have become obsolete. The present Philosophy of lifestyle and on line

12
marketing process both have become indispensable today. The whole Western

corporate industry people as well as Indian high profile society believe in the

same philosophy followed by the on line industry.

Though the nature of industry is changing day by day due to certain unavoidable

forces like fast life, increased competition, globalization, IT revolution etc. The

past 15 years have witnessed major changes in the marketing industry and its

process of execution. Every day some new techniques come out or a new

process starts to serve the consumers in masterly fashion. Today there are a lot

of independent service proving companies are there which have no relation with

production and other related activity but they are very famous for on line

marketing service provider, like Amazon.com, msn etc. These all are such

agencies which play a role of mediator between company and client and facilitate

the on line marketing.

These all situations with faster communication and timely delivery system has

proved online marketing the best marketing process around the world.

13
c. Future of the industry

Reflecting on future prospects in online marketing, immediate focus has to be on

the changing nature of technologies, taste and preferences, fast life etc. prove it

that a glorious future is waiting for it. While concentrating on improvements in the

system there are abundance of new technologies, software’s and other tools to

make it more and more attractive to make a grand appearance among the

consumers. Due to having the appropriate pricing, quality of service, financial

inclusion and other facilities the industry has a prosperous future.

The internet, website, blog and portals have given a new dimension to the on line

marketing, the combination of all the services in our country as well as all around

the world has proved a track record in the field of latest services provided to the

customers and professionals, which have lent it considerable credibility - both

domestically and globally. This credibility enables the industry to confidently carry

the reforms forward to credibly maintain price and quality of services, while

enabling self-accelerating equitable growth at elevated levels.

The Indian consumers are said to be the 25 per cent of the respondents. Given

the increased competition, and the implementation of new and updated

technologies in the near future, the industry of the country has been showing the

better response, said the survey.

A majority of the corporate employees, businessmen and other such

14
professionals who are not having enough time to visit market physically prefer to

go with the on line marketing only. These all situations have provided a

tremendous opportunity to the on line marketing. In order to maintain the

opportunity availability the industry should focus on not only the quantity of the

services but also on the quality of the services.

15
CHAPTER-2

PROFILE OF THE
ORGANIZATION

16
2.1 Origin of the organization

Malnad Technologies is a global software development and information technology

outsourcing company with offshore development center in India. We provide offshore

outsourcing solutions to enterprises worldwide. Combining proven expertise in

technology, and an understanding of emerging business domains, Malnad Technologies

delivers a range of outsourcing services that includes Custom Application Development,

Software Development, Integration Solutions and product engineering.

Malnad Technologies is one of the upcoming Internet Media Company was started in

the year 2006 to provide better medium for the people to promote their business.

We are into web designing, logo designing, search engine optimization, websites

development , web portal development , flash designing and many more…..

Malnad has started from a team of 5 with a small office and currently have established

themselves with a manpower of 50 plus serving customers all around the world.

17
Vision

To place one lakh business solutions online by 2013 and create a niche market for

online promotions and advertising.

Mission

“To ensure services at economical value”

Malnad aims at seeking the best online services as per customer’s requirement

and to make them feel delighted.

18
2.2 Growth and development of the malnad technologies.

Growth of malnad technologies as on 5th june 2009

19
2.3 PRESENT STATUS OF MALNAD TECHNOLOGIES

Malnad Technologies is one of the upcoming Internet media company, was started in

the year 2006 to provide better medium for the people to promote their business. Today

it is top 10 ranking solution provider in Bangalore. It has a strong base of customers all

around the country. Due to economical and being quality & timely service provider it has

got a better position in the market.

Business Focus

Malnad Technologies mission is to be a World-Class Indian Web site, blog or portal

designer by ensuring services at economical value

Malnad aims at seeking the best online services as per customers requirement and to

make them feel delighted The company aim is to build sound customer base across

distinct businesses regions so as to be the preferred the best service provider in the

segments of the on line marketing that that will help to achieve healthy growth in

profitability, consistent with the help of best services. Malnad Technologies business

philosophy is based on four core values: Operational Excellence, Customer Focus,

Product Leadership and People.

20
2.4 Functional Departments of the organization

Administrative Department

Marketing Department

Accounts Department

H.R Department

Product Designing Department

Service And Maintenance Dept.

Department

21
 2.5 ORGANIZATION STRUCTURE AND

ORGANIZATION CHART.

M.D.

General Manager

Business Design H. R. Manager Finance Manager

Development Engineers/Executi
Manager ve

Asst. Manager Asst. Design Asst. Manager

(marketing) Engineers/Executi (H.R)
ve

Business Development Executive Business Development Exe. (Tele

Calling)

Supporting staffs

22
General Managers
 2.6 PRODUCT AND SERVICES PROFILE OF

THE ORGANIZATION

WebSite, portal, blog & Software Development

At Malnad Technologies, we are clear that Web Development is first and foremost about

business innovation. We believe that digital strategies deliver when business acumen

and technology converge. That is why our business focus addresses the entire gamut of

business requirements - from establishing a meaningful Internet presence and content

management and portal solutions to B2B integration, enterprise application integration.

Content management and portal solutions

The evolution of the Internet has created a new generation of electronic commerce that

no organization can afford to ignore. This is based on the open, inter-networked

essence of the Internet. It employs network architecture, builds networks of relationships

and develops new-networked business models.

These networked businesses face a new challenge - they need to exchange and

manage content, business processes and transactional data across multiple

components. The solution for the networked business is the portal. Ranging from

community and enterprise portals to e-marketplaces, portals provide personalized

content, applications and services based on specific business requirements.

23
At Malnad Technologies, we have developed full service portal solutions that take an

organization from the original idea to implementation. This includes:

Building custom applications from scratch.

Customizing and implementing commercial packaged solutions.

Assembling applications from reusable software components.

Our service portfolio includes all critical elements like user experience, technical

architecture and application development.

B2B Integration

B2B Integration promises to dramatically transform the way business is conducted with

partners, suppliers, and customers

Electronic integration, of both business and technical processes, creates process

efficiency and information accuracy, as well as increases the ability to respond and

interact with each member of the business relationship, besides resulting in cost

savings.

24
We provide a range of B2B solutions dedicated to various industry verticals. Our

solutions offer seamless integration at the data, application and process level, thereby

enabling organizations to share information between applications, among partners,

suppliers and customers. We provide industry specific solutions as well as a number of

cross industry services.

Industry Solutions

We help organizations with:

Supply chain integration - enabling automatic procurement from trading partners

B2B Marketplace and Exchange Integration - access, interact and

transact with trading partners through an exchange or marketplace.

Business Information Interchange - improve access to internal and external resources;

acquire valuable business intelligence and insight from transaction data.

Industry Solutions - implementation strategies for many industry verticals

including finance, manufacturing, retail, utilities and telecom.

25
Service Profile

Malnad Technologies caters to a wide range of Designing facilities of almost all

types of web- sites, blog, portals and on-line advertisement. These are the main

solutions and services provided by the company: -

Website Designing
Static Website Designing
Flash Website Designing
Bespoke Website Designing
Low Cost Template Design
Corporate Branding
Stationary Design
Banners & Newsletter Design
Web & Software Development
Product Catalog
Shopping Cart Solutions
Custom Development
Intranet-Extranet Solutions
E-Commerce Solutions
Content Management System
Payment Gateway Solutions
SEO Services
Internet Marketing Solutions

26
 Top 10 Ranking Solutions
Search Engine Glossary
Search Engine Submission
Link Popularity Solutions
SEO Consultancy
Pay Per Click Services

2.7 MARKET PROFILE OF THE ORGANIZATION

NAME MARKET SHARE

MALNAD TECHNOLOGIES 11%

RPG Web solutions 19%

Future Vision Web Solutions 23%

OTHERS 47%

GRAPH SHOWING MARKET PROFILE OF THE ORGANIZATION

27
CHAPTER -3

28
 DISCUSSIONS ON

TRAINING

3.1 STUDENT WORK PROFILE (ROLE AND

RESPONSIBILITIES)

Mr. ANIL KUMAR “BUSINESS DEVELOPMENT

EXCUTIVE”

♦ Generating leads through cold calls & tele calling and

converting them in to customer: -

29
This was the main activity in the organization. As a trainee I used to call on

telephone as well as go to the market directly and approach the customers over

there, and try to make them prospective customers. Gradually one after another

meetings I used to convert them in to loyal customer to the company.

♦ Meeting the customers and making them aware of the

product: -

The second main job was to meet new as well as the old customers and make

them aware about the features and benefits of a particular product in such a way

which could be beneficial for both company and the customers.

♦ Clarifying the customer’s queries :-

Clarifying the customer’s queries plays a vital role in marketing, because the

selling of the product depends on the satisfaction of the customer’s queries only.

How the executive presents him self before the customers is the key point of

selling. So I used to prepare my self, before going to the customers, in such a

30
way that I could be able to satisfy them.

♦ Marketing of Websites and online Advertisement: -

The company deals with a lot of products but we used to concentrate on selling of

the Website and online Advertisement. For this the company follows a set of

process like: Analyze the customers needs and wants, check the present status

of the business, compare it with their competitors in terms of using the

Websites and online Advertisement and making them aware that what benefits

they can generate using it. Using all these processes the company sells its

product - Websites and online Advertisement.

♦ Reporting of customer’s requirement on daily basis: -

As per the customer’s requirement in day-to-day business life cycle, according to

the changes happenings in the market a trainee used to prepare the list of the

customer’s requirement and analyze them in terms of new features &

technologies. Based on that whichever suits for the customer’s requirement, I

used to report it to the company so that the company can make out the current

market situation and react in a masterly fashion.

31
♦ Preparation of customer’s feedback report about the

services provided by the company: -

Taking feedback for knowing the marketability of the product is the best way to

serve the customers today. This helps in making sure, what the company

provides is suitable for the customers or not. It helps in handling the issues

related to the products, prices, or what so ever is there to maintain

the stability of the product in the market. As a trainee I used to do so.

3.2 DISCRIPTION OF LIVE EXPERIENE :-

This training has helped the trainee in understanding the corporate environment. I

also came to know the meaning of the word ‘MARKETING’. There were both

positive and negative experiences during the training. Some of the main aspects

were:

█ Real exposure to the corporate world, which helped me a lot to

understand the mindset of an executive to a certain extent.

█ Learn about the customer’s requirements, customer’s mindset and how to

convince them.

█ It helped me in improving my communication skills, presentation skills and

32
how to interact with the customers

Apart from the above-mentioned positive experiences I also faced certain

problems, which I would like to discuss here:

█ It was quite difficult in the beginning to cope up with the requirement of the

M.B.A. program and the job simultaneously.

█ Initially it took some time to understand the process of sales opening and

closing, however with time I understood the problem and worked on it sincerely.

Now I feel much more confident in handling sales calls.

3.3 STUDENTS CONTRIBUTION TO THE

ORGANIZATION

I have worked as a Business Development Executive for generating and

collecting the marketing lead and marketing related information which helped in

the organizational development and reaching towards the goal.

As an employee my contribution to organization was to enhance the business for

the organization, by creating new customers and by providing good services to

the customers. I have also given initial training to the fresher’s and provided data

33
of different companies to my manager.

CHAPTER -4

34
STUDY OF SELECTED

RESEARCH PROBLEM

4.1 STATEMENT OF RESEARCH PROBLEM

As companies are trying to make their advertising more effective in terms of

acceptance among consumers, we consider it important to find out if consumers

have a greater acceptance towards marketing in familiar or liked sites such as

blogs and communities compared to non-focused web sites. In addition, some

companies are using more tailored ads to achieve their goals, and we will

examine this issue in relation to users attitudes towards customized ads.

35
The research was conducted to find out how efficient was the company product

(i.e. web-site designing, portal and blog designing and on line advertisement) to

attract new as well as old customers for on line marketing.

4.2 STATEMENT OF RESEARCH OBJECTIVES:

a) To examine the reason behind clients hesitating in using the technology to

market their products.

b) To identify the factors that can help facing competition.

c) To ascertain satisfaction level of the customer.

d) To get suggestions from the customers for improving the image of the

company.

36
4.3 RESEARCH DESIGN AND METHODOLOGY

SOURCE OF DATA

The source of data is divided in to two types:

Primary data and

Secondary data

Primary data are the first hand data collected from the customers directly. It is

original in nature and is collected by the researcher.

The method used to collect the primary data was Survey Method. The survey
37
method includes a structured questionnaire that was given to the customers.

Secondary data are the data, which are already available and can be used for

research. These data are the data, which has been collected and compiled in

advance for another purpose.

Sources of data:

Primary – Questionnaire,

Secondary – Company database and books.

Sample Size

The sample is the sub set of the universe of which we want to do the study. We

cannot do the study of the entire universe so we collect the data from the small

sample, which is chosen randomly, but it should represent the universe so that

we can get the optimum response out of it. We interpret our database of the

response from such sample.

In this case sample size was 100 customers.

38
4.4 ANALYSIS OF DATA

Table 4.1 showing whether clients were able to attract

customers for their products using our services.

VARIABLES PERCENTAGE (%)

YES 33%

NO 67%

39
Graph showing whether clients were able to attract

customers for their products using our services.

0.8

0.7

0.6

0.5
YES
0.4
NO
0.3

0.2

0.1

0
PERCENTAGE(%)

INTERPRETATION

On the ‘y’ axis percentage of respondent is shown.

From the data it can be said that the services provided by the company was not

up to the mark so it was unable to attract customers. Though the percentage of

‘yes’ is two times less than the percentage of ‘no’. But one-third acceptance is

also not a bad sign because the company is new in the market and this

percentage can be converted in to 100% by providing quality of services rather

than quantity of services.

40
TABLE 4.2 SHOWING WHETHER CLIENTS ARE

SATISFIED WITH COMPANY’S WAY OF APPROACHING

VARIABLES PERCENTAGE %

YES 22%

NO 78%

GRAPH SHOWING PERCENTAGE OF SATISFACTION WITH

COMPANY’S WAY OF APPROACHING

41
 PERCENTAGE %

90%
80%
70%
60%
50%
PERCENTAGE %
40%
30%
20%
10%
0%
YES NO

TABLE 4.3 SHOWING WHETHER CLIENTS ARE SATISFIED WITH

THE PRODUCTS FEATURES

VARIABLES PERCENTAGE %

SATISFIED 42%

NOT SATISFIED 58%

GRAPH SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE

PRODUCTS FEATURES

42
 PERCENTAGE %

70%

60%

50%

40%
PERCENTAGE %
30%

20%

10%

0%
YES NO

INTERPRETATION

On the ‘y’ axis percentage of respondant is shown .

Data shows that no is 58 % while yes is 42 %.

Seeing the data it can be said that the features and services provided by our

company was up to some level good but it was unable to serve the purposes of

the customers. So the company should concentrate on improving the features

and try to make it user friendly.

43
TABLE 4.4 SHOWING WHETHER CLIENTS would like to

CONTINUE WITH US OR NOT

VARIABLES PERCENTAGE %

YES 49%

NO 51%

GRAPH SHOWING WHETHER CLIENTS WOULD LIKE TO

CONTINUE WITH US OR NOT

TABLE 4.5 SHOWING WHETHER the prices OF THE PRODUCTS

44
are high

VARIABLES PERCENTAGE %

HIGH 59%

REASONABLE 41%

GRAPH SHOWING WHETHER THE PRICES OF THE PRODUCTS

ARE HIGH

INTERPRETATION

On the ‘y’ axis percentage of respondant is shown .

45
graph shows that is 59 % says prices are high while 41 %. Says it is reasonable.

From the data it can be said that the prices are affordable to only 49% people. So

to maintain the gap, the need is to concentrate on the quality of the product and

also try to make it cheaper to beat the competitors.

TABLE 4.6 SHOWING WHETHER CUSTOMERS ARE AWARE

ABOUT OUR BRAND OR NOT

VARIABLES PERCENTAGE %

YES 23%

NO 77%

GRAPH SHOWING WHETHER CUSTOMERS ARE AWARE ABOUT

OUR BRAND OR NOT

46
 PERCENTAGE %

90%
80%
70%
60%
50%
PERCENTAGE %
40%
30%
20%
10%
0%
YES NO

INTERPRETATION

On the ‘y’ axis percentage of respondant is shown .

Data shows that no is 77% while yes is 23 %.

From the data we can say that the brand is not so popular, only 23% people are

aware about the company brand which can be increased by providing quality of

services.

47
4.5 SUMMARY OF FINDINGS

The problem of the research was to find out the efficiency of the product and

services provided by Malnad Technologies in terms of generating demand for

online marketing. Analysing the data it can be summarised as follows:

A.) It has been found that the price of the product is almost economical and it

is affordable to even a common consumers who are willing to use the

technolgies for online marketing.

B.) The quality of product and services are not very good, because it is not

serving the customers needs properly, so the company should first analyse the

customers requirement and try to make sure that the product will fit to the

customer’s requirements. So that it can be able to generate more and more

customers.

C.) The satisfaction level of the customer is not upto mark, because the

customers are not getting the projected result. So the company should take care

of this to retain the customers.

D.) Since the company is almost new and very less people are aware about

the company and its services. It should concentrate on generating brand value

using T.Q.M.

E.) According to the data, the retaining level or loyalty of the customers is

almost 50-50. The company should find out the reasons and try to achive 100%.

48
CHAPTER – 5

SUMMARY

AND
49
 CONCLUSION

5.1 SUMMARY OF LEARNING EXPERIENCE

a) I came to know what exactly corporate work culture is.

b) I came to know what is marketing and how to market in real scenario.

c) I was able to practice what we learn in our books.

d) I came to know what exactly company needs either quality of work or quantity

of work or both.

e) I became aware of the new changes happening in the organization.

f) I learnt how to deal with the clients.

50
5.2 CONCLUSION AND RECOMMENDATION

CONCLUSION

As a trainee I learnt many things inside as well as outside the organization. I got

an exposure to the corporate world. I learnt how to deal with people and

colleagues in and out side the organization.

I did my project work through which I learnt many things like how to conduct

research and survey, how to communicate with respondents and how to analyze

the data. I also came to know what are the factors that influence the consumer’s

behavior to go with our product as well as the prevailed situation all around the

market.

From the study of problem in the organization it can be said that the quality of

product and services are good only to some extent because it did not serve the

customers needs and wants and also the company is new one. Due to these

reasons customers are not ready to buy the products and hesitating to continue
51
with company. So the company should concentrate on improving the above

situation. Which can be done with the help of the following recommendations

given below.

RECOMMENDATIONS

A) The company should first analyze the need and wants of the customers

before making any decision.

B) The company should show the demo of the product to make the customer

sure that what would be the prospective features of the product

C) The company should take care of the quality of the product and improve

the features to attract the customers.

D) The company should measure the satisfaction level of the customers

taking feedback before and after selling the product.

E) The company should provide some additional features than the customers

demand.

F) Brand value should be improved by using T.Q.M. process.

52
G) Should be taken regular feed back from the customers.

H) The product should be competitive and economical in respect to the

competitor’s product.

QUESTIONNAIRE

NAME: ……………………………………..

TELEPHONE NO…………………………..

(Tick, which is applicable)

1. Are you aware of Malnad Technologies Pvt. Ltd.?

Yes

No

2. Were you able to generate the leads after availing the

services of the company?

Yes

No
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3. Are you satisfied with the services?

A. Yes

B. No

4. If you are an existing customer of Malnad Technologies

would you like to continue with it?

A. Yes

B. No

5. Do you think the prices of the product and services are

high?

A. High

B. Reasonable

6. Do you think that the features of product should be

improved?

A. Yes

B. No

54
7. Whether the existing products and services can attract new

customers?

A. Yes

B. No

Please give us additional suggestion to improve:-

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

…………………………………………………………………………………….

DATE: ________________ SIGNATURE:__________________

55
BIBLIOGRAPHY

RECOMMENDED BOOKS.

• Kotler Philip and Armstrong, Gray- Marketing

management, Pearson Prentice Education, New Delhi, 2008

( Page No. 26, 118-132,236,383,412,423)

• C.R Kothari, Research Methodology-Method and

Techniques, Willey International Limited. (Page No. 22,

46-52,64-75)

• Cooper, Business Research Method, TMH, New Delhi.

(Page No. 59, 71-102,313,391,413-435,611,717)

NEWSPAPERS:

• THE TIMES OF INDIA

• THE ECONOMIC TIMES

• BUSINESS SATNDARD

WEBSITES:

www.malnadtech.com

56
 www.vividindia.net

www.impetusindia.com

www.google.com

• Company’s customer base, books and magazines.

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