Kurt Kelty Director, Supply Chain for Powertrain Copyright 2013 Tesla Motors, Inc. Battery Technology
Performance
Range 265 miles for 85 kWh Starting Price for 60 kWh $62,400 Started Production June 2012
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Battery Pack
Powertrain
Innovative Interior
Maps & Audio
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Browser
Copyright 2013 Tesla Motors, Inc.
2x Interior Space 7 Passengers Storage Up Front 17-inch Touchscreen Upgradable Software Remote Vehicle Monitoring Customizable Instrument Cluster
Vehicle Controls
400,000+ unit historical capacity $42MM purchase price Equipment purchased at attractive prices
Press Center
Body Center
Paint Center
Assembly Center
Assembly Center
Quality Audit
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Vehicle Affordability
First Generation
Tesla Model S
Tesla Model X
Tesla Roadster
Market Size
Copyright 2013 Tesla Motors, Inc.
Quality control
Very few problems When problems occur huge effort to solve
Integrity
1. Speed!
from concept to production takes too long
2. Inefficiencies
Bureaucratic sales organizations, Elevator ladies
3. Risk Aversion
More risk need to be taken in development and business, overreliance on trading companies, use of L/C
4. Cost
Need to buy more subcomponents from non-Japanese suppliers