Advertising Terms & Definitions for Middle School

written by: Kellie Hayden edited by: Donna Cosmato updated: 2/3/2012
Need some help understanding the terminology used in lass! or are you wor"ing on an ad#ertising pro$e t% &his list o' ad#ertising terms should help(

)re you wor"ing on an ad#ertising pro$e t 'or a lass pro$e t% *e sure to "now these terms( &his is not a 'ull! omprehensi#e list o' ad#ertising terms! but it hits on most o' the important terms 'or middle and high s hool students( Advertising Terms and Definitions Avante Garde + &he ad#ertiser suggest that the produ t will put the onsumer ahead o' the rowd by ha#ing the produ t 'irst( Bait and Switch,,-hen an ad#ertiser attra ts the attention o' the onsumer with a low,pri ed produ t or ser#i e but is then en ourages the onsumer to buy a higher,pri ed one( Bandwagon ,, -hen a onsumer is attra ted to a ause! agrees to $oin an organi.ation or lub! or pur hase an item be ause its popularity( &he onsumer is persuaded to /'ollow the rowd0 rather than to use /e#iden e0 to $usti'y a hoi e( Bias,,)n in lination o' temperament or an outloo"( ) personal and sometimes unreasonable $udgment that onsumers ha#e already made about a topi ! produ t or person( Card Stacking + -hen an ad#ertiser stresses only the positi#e 1ualities and does not tell any o' the negati#e ones( &he onsumer is gi#en only one side o' the story about a produ t( Emotional Word Re etition ,, -hen a onsumer is onditioned to remember or persuaded to buy a produ t or ser#i e by repeating! again and again in di''erent tones! the name o' the produ t or ser#i e(

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"acts and "ig#res + -hen an ad#ertiser uses statisti al e#iden e and 'a ts to pro#e that a produ t is better than another produ t( Glittering Generalities + -hen a onsumer is persuaded by spe ially hosen words that an ha#e many di''erent positi#e meanings( &he ad#ertiser implies that using their 'abulous produ t will ma"e the onsumer3s li'e wonder'ul( $ingle,,) light! rhythmi al #erse or short song used by ad#ertisers( Magic %ngredients + -hen an ad#ertiser implies that a s ienti'i or mira ulous dis o#ery ma"es the produ t outstanding( &atriotism + -hen an ad#ertiser implies that buying the produ t will show a lo#e o' ountry( &ers#asive Techni'#es,,) strategy or method that a person! group or ompany uses to persuade the onsumer to agree with the author or spea"er3s point o' #iew( &lain "olks + -hen an ad#ertiser implies that the produ t is a great #alue 'or e#eryday! /plain 'ol"s(0 &ro aganda,,&he spreading o' ideas! in'ormation or rumor 'or the purpose o' helping or in$uring an institution! a ause or a person( Sim le Sol#tions + -hen an ad#ertiser implies that the produ t will help the onsumer to a#oid omple4 problems! or the one produ t will 'i4 se#eral problems( Slogan,,Cat hword or motto used by an ad#ertiser( Sno( A eal + -hen an ad#ertiser implies that the produ t will ma"e the onsumer part o' the ri h! 'amous or elite group( Stereot! ing,,) standardi.ed mental pi ture that is held in by members o' a group that represents an o#ersimpli'ied opinion! pre$udi e attitude or un riti al $udgment( Target or %ntended A#dience,,&he age group and gender that the author wants to persuade( Testimonial + -hen an ad#ertiser onne ts a 'amous or respe table person with a produ t through the use o' 1uotations or endorsements 'rom that 'amous or respe table person( Transfer ,, -hen a onsumer is persuaded to buy a produ t or ser#i e be ause it is asso iated with something attra ti#e or respe table( Weasel Words ,, -hen an ad#ertiser uses words to imply meaning or 'a ts without a tually ma"ing a guarantee(

Wit and )#mor + -hen the onsumer is attra ted to a produ t be ause the ad#ertisement ma"es them laugh! or it is entertaining(