AMUSEMENT PARK INDUSTRY

December 2012

4th Floor, Godrej Coliseum, Somaiya Hospital Road, Off Eastern Express Highway, Sion (East), Mumbai 400 022

CREDIT ANALYSIS & RESEARCH LTD.

December 2012

AMUSEMENT PARK INDUSTRY

Amusement Park Industry Ready for a high ride...

Amusement parks industry in India is more than two decades old and is still at nascent stage. Indias stint with amusement parks started with opening of Appu Ghar, the first amusement park, in 1984. Major expansion happened in 1990s with opening of Essel World in Mumbai, Nicco Park in Chennai, Ramoji Film City in Hyderabad, etc. Segmental pyramid of amusement parks in India is substantially flatter with a preference for smaller parks. This industry is capital as well as land intensive as large parks require an investment above Rs. 700 million and land of more than 40 acres. As India is waking up to consumption boom, huge capacities are coming up across western, northern and southern part of India near metros and on major highways. Some of the upcoming amusement parks are going for tieups with foreign partners for implementing world-class infrastructure. Considering the footfall it attracts, lot of state governments are proactively engaging into public-private partnership (PPP) models to promote amusement parks in their states. Amusement parks in India are shifting from a Standalone park model to an Entertainment hub model providing facilities like resorts, shopping mall, golf course, banquet halls etc in the same premises. Next 3-4 years will see a huge capacity addition as some of the largest parks are being developed across various parts of India taking the amusement park industry in India to the next level of growth. Land acquisition and sky-rocketing land prices, lack of singlewindow clearance etc are some of the major challenges for the sector. The report elucidates facts on the Indian Amusement Parks industry, supplemented by the latest statistics. The report depicts the topics like overview of Global amusement park industry, overview of Indian tourism industry, segmentation in the amusement park industry, demand drivers, recent and upcoming investment in the sector, financial analysis including revenue segmentation, supply and competition, regulatory overview and outlook on amusement park industry in India. Details of each topic are mentioned in the Table of Contents below. For any queries regarding the content and scope of the report, kindly reach us at careresearch@careratings.com

December 2012

AMUSEMENT PARK INDUSTRY

Table of Contents
Overview of Global & Indian Economy Global Economy Indian Economy Growing per Capita Income Overview of Global Amusement Parks Industry Global Amusement Parks Growth Trends Emerging Trends and Attractions driving the Global Footfall Overview of Indian Tourism Industry Tourism Avenues Tourist Arrivals Trends Geographical Distribution of Tourist Visits Outlook on Indian Tourism and Hospitality Industry Industry Overview Evolution of the Amusement Parks Industry Industry Size Average Footfall Capital Intensive Nature of the Industry Key Products and Services Pricing Strategy Seasonality of the Business Industry Segmentation Demand Drivers Demographic Advantage Rising Income Levels Increased Spend on Tourism and Leisure Activities Investments

December 2012

AMUSEMENT PARK INDUSTRY

Geographical Distribution of Investments Expected Investments over next 2-3 years Financial Analysis Revenue Streams Revenue Model Single Ticket vs. Pay-as-you-go Revenue Composition Comparison with Global Peers Competitive Landscape Overview of the Key Players Barriers to Entry Policy & Regulatory Overview Key Authorities and Regulatory Structure Current State of Policies Policies under Consideration Outlook Key Growth Drivers Outlook on Footfall, Revenues and New Project

December 2012

AMUSEMENT PARK INDUSTRY

List of Tables
Overview of Global & Indian Economy Growth rates of Developed and Emerging Economies Overview of Global Amusement Parks Industry Dynamics of Amusement/Theme Park Development by Region Timeline Top 10 theme park groups worldwide by footfall (2011) Top 25 amusement/theme parks worldwide by footfall (2011) Industry Overview Amusement Parks Products and Services Industry Segmentation Industry Segmentation Investments Major Projects in the Amusement Parks (Completed and ongoing) Competitive Landscape Competitive Landscape

List of Graphs
Overview of Global Amusement Parks Industry Revenue Market Share of Various Geographies (CY2011) Overview of Indian Tourism Industry Tourist Growth over the years (CY2007-CY2011) Share of Domestic Tourist Visits (CY 2011) Share of Foreign Tourist Visits (CY 2011)

December 2012
Demand Drivers

AMUSEMENT PARK INDUSTRY

Median Age comparison across countries (2012 Estimate) Age-wise Distribution India (2011) Age-wise Distribution Countrywise (2012 Est.) Indian GDP per Capita (at Constant Prices) (FY06 FY12) Domestic Spend on Tourism Sector (US$ Bn) (CY2005-CY2011) Financial Analysis Revenue Composition - India vs. Global

December 2012
List of CARE Research Industry reports Sector 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Updates

AMUSEMENT PARK INDUSTRY

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December 2012 Contact:Revati Kasture Head Industry Research (D): +91-22-6754 3465

AMUSEMENT PARK INDUSTRY

revati.kasture@careratings.com

Divyesh Shah AGM (D): +91-22-6754 3441 Anand Kulkarni Dy. Manager (D): +91-22-6754 3527

divyesh.shah@careratings.com

anand.kulkarni@careratings.com

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DISCLAIMER This report is prepared by CARE Research, a division of Credit Analysis & REsearch Limited [CARE]. CARE Research has taken utmost care to ensure accuracy and objectivity while developing this report based on information available in public domain. However, neither the accuracy nor completeness of information contained in this report is guaranteed. CARE Research operates independently of ratings division and this report does not contain any confidential information obtained by ratings division, which they may have obtained in the regular course of operations. The opinion expressed in this report cannot be compared to the rating assigned to the company within this industry by the ratings division. The opinion expressed is also not a recommendation to buy, sell or hold an instrument.

4th Floor Godrej Coliseum, Off Eastern Express Highway, Somaiya Hospital Road, Sion East, Mumbai 400 022 Tel: +91-22-6754 3456 Fax: +91-22-6754 3457

CREDIT ANALYSIS & RESEARCH LTD.

CARE Research is not responsible for any errors or omissions in analysis/inferences/views or for results obtained from the use of information contained in this report and especially states that CARE (including all divisions) has no financial liability whatsoever to the user of this product. This report is for the information of the intended recipients only and no part of this report may be published or reproduced in any form or manner without prior written permission of CARE Research.

Published by Credit Analysis & REsearch Ltd. 4th Floor Godrej Coliseum, Off Eastern Express Highway, Somaiya Hospital Road, Sion East, Mumbai 400 022 Tel: +91- 22-6754 3456 Fax: +91-22-6754 3457

December 2012
HEAD OFFICE Mumbai:

AMUSEMENT PARK INDUSTRY

4th Floor, Godrej Coliseum, Somaiya Hospital Road, Off Eastern Express Highway, Sion (East), Mumbai 400 022 Tel: +91-22-6754 3456, Fax: +91-22-6754 3457.

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