MAREKET ANALYSIS AND SALES DEVELOPMENT OF AMUL MILK

A Summer Training Report

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I hereby declare the major roject re ort! e"t#tled $Mar%et a"aly&#& a"d &ale& De'elo me"t o( am)l m#l%*! #& ba&ed o" my or#+#"al &t)dy a"d ha& "ot bee" &)bm#tted earl#er (or a"y de+ree or d# loma o( a"y )"#'er&#ty, The -or% o( a)thor! -here'er )&ed! ha& bee" ac%"o-led+ed at a ro r#ate lace,

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The P2DM ro+ramme #& -ell &tr)ct)red a"d #"te+rated co)r&e o( b)&#"e&& &t)d#e&, The ma#" object#'e o( ract#cal tra#"#"+ at P2DM le'el #& to de'elo &%#ll #" &t)de"t by &) leme"t to the theoret#cal &t)dy o( b)&#"e&& ma"a+eme"t #" +e"eral, I"d)&tr#al tra#"#"+ hel & to +a#" real l#(e %"o-led+e abo)t the #"d)&tr#al e"'#ro"me"t a"d b)&#"e&& ract#ce&, The P2DM ro+ramme ro'#de& &t)de"t -#th a ()"dame"tal %"o-led+e o( b)&#"e&& a"d or+a"#3at#o"al ()"ct#o"& a"d act#'#t#e&! a& -ell a& a" e4 o&)re to &trate+#c th#"%#"+ o( ma"a+eme"t, I" e'ery ro(e&&#o"al co)r&e! tra#"#"+ #& a" #m orta"t (actor, Pro(e&&or& +#'e )& theoret#cal %"o-led+e o( 'ar#o)& &)bject& #" the colle+e b)t -e are ract#cally e4 o&ed o( &)ch &)bject& -he" -e +et the tra#"#"+ #" the or+a"#3at#o", It #& o"ly the tra#"#"+ thro)+h -h#ch I come to %"o- that -hat a" #"d)&try #& a"d ho- #t -or%&, I ca" lear" abo)t 'ar#o)& de artme"tal o erat#o"& be#"+ er(ormed #" the #"d)&try! -h#ch -o)ld! #" ret)r"! hel me #" the ()t)re -he" I -#ll e"ter the ract#cal (#eld, Tra#"#"+ #& a" #"te+ral art o( P2DM a"d each a"d e'ery &t)de"t ha& to )"der+o the tra#"#"+ (or 5 mo"th& #" a com a"y a"d the" re are a roject re ort o" the &ame a(ter the com let#o" o( tra#"#"+, D)r#"+ th#& -hole tra#"#"+ I +ot a lot o( e4 er#e"ce a"d came to %"o- abo)t the ma"a+eme"t ract#ce& #" real that ho- #t d#((er& (rom tho&e o( theoret#cal %"o-led+e a"d the ract#cally #" the real l#(e, I" today1& +lobal#3e -orld! -here c)tthroat com et#t#o" #& re'a#l#"+ #" the mar%et! theoret#cal %"o-led+e #& "ot &)((#c#e"t, 6e&#de th#& o"e "eed to ha'e ract#cal %"o-led+e! -h#ch -o)ld hel a" #"d#'#d)al #" h#&7her carr#er act#'#t#e& a"d #t #& tr)e that $E4 er#e"ce #& be&t teacher*,

Table *f 8ontent

8ontents Introduction of Amul Re%ie6 of 4iterature *b9ecti%e of Stud& Scope of Stud& Research 1ethodolog& 4imitation (ata Anal&sis & Interpretation Recommendation 8onclusion Bibliograph& Anne:ure

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